BRANDING MANUAL - SW9 JAPANESE RESTAURANT - LONDON

Brand Manual

e s e n a p a J Sw9 ar B i h s u S & t n Restaura

Content Visual Elements Corporate Colours Areas and Sizes Fonts Background Using Applications

Brand Manual

Visual Elements e s e n a p a J Sw9 Sushi Bar Restaurant &

Sw9 Japanese Restaurant & Sushi Bar

Sw9 Japanese Restaurant & Sushi Bar, is a branding replacement of the old SW9 Sushi Bar, The logo consists of three elements - the circular red symbol, the Japanese sushi sticks and the brand typography. The preferred version is the landscape one that shows the elements clearly expanded, giving easy reading.

The symbol refers to a traditional Japanese sunset, companied with traditional Japanese food sticks; expressed on circular geometric lines to give dynamism and modernity. The font should always be aligned and angled to 4.7 grades.

The logo must never be recreated or altered, which could lead to inconsistencies in the impact of the brand. Use electronic art ďŹ les to maintain consistent use.

Colour Colour theory behind the logo is based on the colour red as a symbol of the Japanese sunset. Combined with black & white to create an harmonic chromate.

Versions in black and white or light backgrounds are very welcome and we will display these in this manual.

Brand Manual

Corporate Colours 0% 0% 0% 100%

0% 96% 100% 0%

0 0

Black 6 C

0

227 6

185 C

19

Brand Manual

Reserve & Size Sw9 Japanese Sushi Bar Restaurant &

Reserve Spaces may be used with safety precaution around the brand and logo to preserve its integrity, No element or text should intervene in this ďŹ eld based on the measurement of the text.

Minimum size

Sw9 Japanese Restaurant & Sushi Bar

The logo should not be reproduce smaller than 1 inch to print.

The logo can be expanded to any size, always it keeps proportions.

Sw9 Japanese Sushi Bar Restaurant &

Sw9 Japanese Restaurant & Sushi Bar

Brand Manual

Fonts e s e n a p a J 9 Sw Sushi Bar Restaurant &

JAPANESE STYLE A Traditional stylish rounded font used on SW9 text.

A B C D E F G H I J K L M N O P Q R S T W X Y Z a b c d e f g h i j k l m n o p q r s t w x y z

Sw9 Japanese

Japan This font is used on name “Japanese” and description “Restaurant & Sushi Bar”.

A B C D E F G H I J K L M N O P Q R S T W X Y Z a b c d e f g h i j k l m n o p q r s t w x y z

Restaurant & Sushi Bar

Brand Manual

Backgrounds Sw9

Sw9

Japanese

Japanese

Restaurant & Sushi Bar

Restaurant & Sushi Bar

The logo should be used as monochromatic, high contrast negative colouration whenever a coloured background is needed to minimize loose of visual details.

Sw9

Sw9

Japanese

Japanese

Restaurant & Sushi Bar

Restaurant & Sushi Bar

Brand Manual

Use of Logo Correct use of Logo The following shows the right and wrong way to use the logo.

Sw9

Sw9

Japanese

Japanese

Restaurant & Sushi Bar

Incorrect use of Logo

Restaurant & Sushi Bar

Sw9 Japanese Restaurant & Sushi Bar

Sw9 Japanese Sushi Bar Restaurant &

Sw9 Japanese Sushi Bar Restaurant &

School of English

Japanese Restaurant & Sushi Bar

Sw9 Brand Manual

Applications Business Cards

Silvio Restrepo Head Chef 62 Brixton Road, London, SW9 6BS

sw9sushibar.co.uk 0207 793 0963

Sw9 Japanese Restaurant & Sushi Bar sw9sushibar.co.uk

Brand Manual

Applications Order Dockets

Sw9 Japanese Sushi Bar Restaurant &

62 Brixton Road, London, SW9 6BS

sw9sushibar.co.uk 0207 793 0963

Date:

Meal

Thank you!

VAT Registration number: 144088905

Brand Manual

Applications Letterhead

Sw9 Japanese Sushi Bar Restaurant &

62 Brixton Road, London, SW9 6BS

sw9sushibar.co.uk 0207 793 0963

VAT Registration number: 144088905

Brand Manual

Applications Signs & Fascia

Brand Manual

e s e n a p Sw9 Ja Sushi Bar Restaurant &

e s e n a Sw9 Jap Sushi Bar Restaurant &

This Brand Manual has been created by Sapublicidad Limited and can be used and developed by SW9 Japanese Restaurant & Sushi Bar only. Š Copyright 2018 Sapublicidad Limited

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