Brand Manual
e s e n a p a J Sw9 ar B i h s u S & t n Restaura
Content Visual Elements Corporate Colours Areas and Sizes Fonts Background Using Applications
Brand Manual
Visual Elements e s e n a p a J Sw9 Sushi Bar Restaurant &
Sw9 Japanese Restaurant & Sushi Bar
Sw9 Japanese Restaurant & Sushi Bar, is a branding replacement of the old SW9 Sushi Bar, The logo consists of three elements - the circular red symbol, the Japanese sushi sticks and the brand typography. The preferred version is the landscape one that shows the elements clearly expanded, giving easy reading. The symbol refers to a traditional Japanese sunset, companied with traditional Japanese food sticks; expressed on circular geometric lines to give dynamism and modernity. The font should always be aligned and angled to 4.7 grades. The logo must never be recreated or altered, which could lead to inconsistencies in the impact of the brand. Use electronic art ďŹ les to maintain consistent use.
Colour Colour theory behind the logo is based on the colour red as a symbol of the Japanese sunset. Combined with black & white to create an harmonic chromate. Versions in black and white or light backgrounds are very welcome and we will display these in this manual.
Brand Manual
Corporate Colours 0% 0% 0% 100%
0% 96% 100% 0%
0 0
Black 6 C
0
227 6
185 C
19
Brand Manual
Reserve & Size Sw9 Japanese Sushi Bar Restaurant &
Reserve Spaces may be used with safety precaution around the brand and logo to preserve its integrity, No element or text should intervene in this ďŹ eld based on the measurement of the text.
Minimum size
Sw9 Japanese Restaurant & Sushi Bar
The logo should not be reproduce smaller than 1 inch to print. The logo can be expanded to any size, always it keeps proportions.
Sw9 Japanese Sushi Bar Restaurant &
Sw9 Japanese Restaurant & Sushi Bar
Brand Manual
Fonts e s e n a p a J 9 Sw Sushi Bar Restaurant &
JAPANESE STYLE A Traditional stylish rounded font used on SW9 text.
A B C D E F G H I J K L M N O P Q R S T W X Y Z a b c d e f g h i j k l m n o p q r s t w x y z
Sw9 Japanese
Japan This font is used on name “Japanese” and description “Restaurant & Sushi Bar”.
A B C D E F G H I J K L M N O P Q R S T W X Y Z a b c d e f g h i j k l m n o p q r s t w x y z
Restaurant & Sushi Bar
Brand Manual
Backgrounds Sw9
Sw9
Japanese
Japanese
Restaurant & Sushi Bar
Restaurant & Sushi Bar
The logo should be used as monochromatic, high contrast negative colouration whenever a coloured background is needed to minimize loose of visual details.
Sw9
Sw9
Japanese
Japanese
Restaurant & Sushi Bar
Restaurant & Sushi Bar
Brand Manual
Use of Logo Correct use of Logo The following shows the right and wrong way to use the logo.
Sw9
Sw9
Japanese
Japanese
Restaurant & Sushi Bar
Incorrect use of Logo
Restaurant & Sushi Bar
Sw9 Japanese Restaurant & Sushi Bar
Sw9 Japanese Sushi Bar Restaurant &
Sw9 Japanese Sushi Bar Restaurant &
School of English
Japanese Restaurant & Sushi Bar
Sw9 Brand Manual
Applications Business Cards
Silvio Restrepo Head Chef 62 Brixton Road, London, SW9 6BS
sw9sushibar.co.uk 0207 793 0963
Sw9 Japanese Restaurant & Sushi Bar sw9sushibar.co.uk
Brand Manual
Applications Order Dockets
Sw9 Japanese Sushi Bar Restaurant &
62 Brixton Road, London, SW9 6BS
sw9sushibar.co.uk 0207 793 0963
Date:
Meal
Thank you! VAT Registration number: 144088905
Brand Manual
Applications Letterhead
Sw9 Japanese Sushi Bar Restaurant &
62 Brixton Road, London, SW9 6BS
sw9sushibar.co.uk 0207 793 0963
VAT Registration number: 144088905
Brand Manual
Applications Signs & Fascia
Brand Manual
e s e n a p Sw9 Ja Sushi Bar Restaurant &
e s e n a Sw9 Jap Sushi Bar Restaurant &
This Brand Manual has been created by Sapublicidad Limited and can be used and developed by SW9 Japanese Restaurant & Sushi Bar only. Š Copyright 2018 Sapublicidad Limited
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