EUEL - SOCIAL MEDIA ANALYTICS by SAPUBLICIDAD LIMITED

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Estudios Universitarios EN LONDRES

Analysis Report July 05th - October 4th 2018 SAP ublicidad

Marketing & Advertising Solutions

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Generate new registrations for every single course.

highlight events, Registration and new visitors.

Social Media Goals

Social Media Goals Capture new registration.

Provide social media visitors info and resources.

Social Media Goals

Create online advertising KPI

KPI Conversion (Registration) Conversion (Contacts) Conversion (views)

Branded and issues traffic TARGETS clicks - views / Month

Our Measurement model DMMM, has the keys to accomplish our marketing plan.

SEGMENTS Traffic Sources

A comprehensive campaign is generated b y t h e i n t e g r a t i o n o f c r e a t i v i t y, communications and social media channels.

Done  Social Media Web updates Creative advertising Video engagement Leaflets Campaign Paid social Media Offline media campaign Street campaigns Events Campaigns

       

KPI Visitor Loyalty

TARGETS Registration / Month Contacts / Month Views / Month

Visit Quantity / Month Registration Quantity / Month

SEGMENTS Converted Visits Social tools used Registration Buckets

SEGMENTS Visit Buckets Registration Buckets Contact Buckets

TARGETS

ADQUISITION ‐ BEHAVIOUR ‐ OUTCOMES

No Done       

Engage visitors with local events

DMMM

Done, No Done, To Do!

Create awareness about what we do and why to educate.

Email marketing Google Adwords KeyWords SEO campaign Google Tracking Direct Contacts Funnels conversions

To Do Google Adwords key words Google Analytics Email marketing Offline advert tracking Events, fairs and festivals campaign  Website funnels  Alliances      

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Analysis This analysis is made with data collected between 05th July- 04th October 2018.

All data has been collected from social media Analytics.

Facebook - Twitter - Linkedin

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Facebook

Organic Views New Likes Total People Reached Average Engagement Video Minutes Viewed

1563 161 10,694 193 per day 3,240

Twitter

Tweet Impressions ProďŹ le Visits New Followers

4,429 105 2

LinkedIn

Organic Impressions Organic Clicks Social Engagements

89 11 10.66% LONDON

Facebook Views

From 5th July to 4th Aug

Total Organic Views: 543 LONDON

Facebook Views

From 5th Aug to 4th Sep

Total Organic Views: 483 LONDON

Facebook Views

From 5th Sep to 4th Oct

Total Organic Views: 537 LONDON

Facebook Likes

From 5th July to 4th Aug

Total page Likes : 115 Starting Likes : 56 - on July 4th Ending Likes: 115 - on August 4th LONDON

Facebook Likes

From 5th Aug to 4th Sep

Total page Likes : 185 Starting Likes : 115 - on Aug 5th Ending Likes: 185 - on Sep 4th LONDON

Facebook Likes

From 5th Sep to 4th Oct

Total page Likes : 217 Starting Likes : 185 - on Sep 5th Ending Likes: 217 - on Oct 4th LONDON

Facebook Reach

From 5th July to 4th Aug

Total Reached People : 225 Organic : 143 Paid: 62 LONDON

Facebook Reach

From 5th Aug to 4th Sep

Total Reached People : 278 Organic : 150 Paid: 128 LONDON

Facebook Reach

From 5th Sep to 4th Oct

Total Reached People : 213 Organic : 81 Paid: 132 LONDON

Facebook Engagement

Average Engagement per day : 193 People LONDON

Facebook Videos 3,240 Minutes viewed 244 Previous period From 5th July to 4th Oct

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Boosting 9,978 People Reached 244 Previous period

From 5th July to 4th October

From 5th July to 4th August

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Twitter

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Twitter

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Twitter

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LinkedIn

From 31st July to 30th September

Organic Impressions July : 47 Aug : 22 Sep : 20

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LinkedIn

From 31st July to 30th September

Organic Clicks July : 7 Aug : 1 Sep : 3

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LinkedIn

From 31st July to 30th September

Organic Social Engagement % July : 14 Aug : 4 Sep : 14

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Guide lines to follow  Focus efforts on the development of a comprehensive campaign - most channels used = more

conversion to do.  Our main offline channel is PR or direct contacts, we do need to create options to contact our target

directly, Churches, events, fairs, festivals, English centres, Community and markets are some of the best options to create direct contacts and data base.  E-newsletters and email marketing is one of the best options to create “REPEAT VISIT”, also

keeps a permanent relationship with clients.  Offline channels as magazines, underground billboards, newspapers, leaflets, direct mail and PR

in English schools and community organizations are important to create awareness and develop a comprehensive campaign.  Use Google & Social Media as main channel online, there are thousands of users looking for our

services.  Positive investments are created from budgets plan, as we do not have a marketing budget plan,

we do not have a channel distribution, there is time to work on it.  There is important to keep our clients, we can not allow them to forget about us, but more important

is to gain new ones, the best way is to focus to expand our database. As a result we will have new fields to spread our marketing campaign to a new potential customers.

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SAP ublicidad

Marketing & Advertising Solutions

This Advertising and Marketing Report is created by Sapublicidad Limited and can be used and developed by Sapublicidad Limited in partnership with Estudios Universitarios en Londres only. Š Copyright 2018 Sapublicidad Limited

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