RICHER EDUCATION - Web Analytics June 2016

Analysis Report June 1st - 30th 2016 SAP ublicidad

Marketing & Advertising Solutions

Generate new registrations for every single course.

highlight events, season camps and new courses.

Website Goals

Website Goals Capture new registration.

Provide homevisitors info and resources.

Website Goals

Create offline - online advertising KPI

KPI Conversion (E-Newsletter) Conversion (Registration) Conversion (Contacts)

Branded and issues traffic TARGETS Visits / Month

Our Measurement model DMMM, has the keys to accomplish our marketing plan.

SEGMENTS Traffic Sources

Engage visitors with local events KPI Visitor Loyalty

TARGETS e-Newsletter / Month Registration / Month Contacts / Month

Repeat visit / Month Repeat Registration / year

SEGMENTS Converted Visits Site tools used Registration Buckets

SEGMENTS Visit Buckets Registration Buckets Contact Buckets

TARGETS

A comprehensive campaign is generated by the integration of all media channels.

ADQUISITION - BEHAVIOUR - OUTCOMES

Done Ÿ Social Media Web updates Google Adwords KeyWords SEO campaign Google Tracking Direct Contacts Google Slides interaction Paid advert tracking Schools campaign Email marketing Leaflets Campaign

Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ

No Done Google Display advert Offline media campaign Events, fairs and festivals campaign Ÿ Zoho Project interaction Ÿ live product show Ÿ Video product show

Ÿ Ÿ Ÿ

To Do Google Display advert Offline media campaign reinforce Schools campaign reinforce Events, fairs and festivals campaign Ÿ Zoho Project interaction Ÿ Ÿ Ÿ Ÿ

DMMM

Done, No Done, To Do!

Create awareness about what we do and why to educate.

Analysis This analysis is made with data collected between: 1st - 30th June 2016 Most task have been achieved, visitor in the website have increased especially from organic search. We need to ďŹ nd out how to create more conversions as our sales target is not reached yet.

Creativity plays a good role in the customer journey and mini moments.

Sessions Ÿ Ÿ Ÿ

2109 sessions made.

1422 users.

6060 page views.

Most sessions are made in UK

1400 New visitors 709 Returning visitors

Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ

1458 sessions made in London - 69.13% 64 sessions made - not set 27 sessions made in Edinburgh 15 sessions made in Manchester 14 sessions made in Birmingham 14 sessions made in Croydon 13 sessions made in Poplar 12 sessions made in Madrid 12 sessions made in Watford 11 sessions made in Sutton

Ÿ

Average visits per day: 70.3

VISITS BY DEVICE Ÿ Desktop 1043 Ÿ Mobile 737 Ÿ Tablet 329

Demographics

Ÿ FEMALE Ÿ MALE Ÿ Ÿ Ÿ Ÿ Ÿ

1027 sessions 322 sessions

Aged 35 - 44 Aged 25 - 34 Aged 45 - 54 Aged 18 - 24 Aged 55 - 64

727 sessions 239 sessions 175 sessions 93 sessions 47 sessions

Interests

Our visitors also search the following categories

Users Flow

How visitor interact with your webiste?

Channels

SEO & Kewords organic search are atracting the most of the visitors.

AdWords Campaign

Guide lines to follow Ÿ Focus efforts on the development of a comprehensive campaign - most channels used = more

conversion to do. Ÿ Our main offline channel is PR or direct contacts, we do need to create options to contact our target

directly, schools, events, fairs, festivals, children centres, parks and markets are some of the best options to create direct contacts and data base. Ÿ E-newsletters and email marketing is one of the best options to create “REPEAT VISIT”, also keeps

a permanent relationship with clients. Ÿ Offline channels as magazines, underground billboards, newspapers, leaflets, direct mail and PR in

school and companies are important to create awareness and develop a comprehensive campaign. Ÿ Use Google paid adverts as main channel online, there are thousands of users looking for our

services. Ÿ Positive investments are created from budgets plan, as we do not have a marketing budget plan, we

do not have a channel distribution, there is time to work on it. Ÿ Zoho projects is the best tool to organize our work and communication, as we are familiar with google

slides, I do invite you to use Zoho projects to develop and measure our marketing and advertising work. Ÿ There is important to keep our clients, we can not allow them to forget about us, but more important is

to gain new ones, the best way is to focus to expand our database. As a result we will have new fields to spread our marketing campaign to a new potential customers.

SAP ublicidad

Marketing & Advertising Solutions

This Advertising and Marketing Report is created by Sapublicidad Limited and can be used and developed by Sapublicidad Limited in partnership with Richer Education only. Š Copyright 2016 Sapublicidad Limited