SAN USSI BEACH RESORTpdf

SAN USSI BEACH RESORT dubai islands

DESIGNED FOR THOSE WHO ALREADY KNOW.

A NEW REFERENCE FOR MODERN LUXURY.

SANUSSI BEACH RESORT

BRASS MONKEY HOSPITALITY

SANUSSI BEACH RESORT

BRASS MONKEY HOSPITALITY

INDEX INDUSTRY DISRUPTIVE OUR STORY (MISSION & VISION) 24 HOUR ECO SYSTEM THE SANUSSI BEACH RESORT LOCATION THE DREAM TEAM THE HOTEL THE LOUNGE BAR THE ROOMS THE RESTAURANTS AND BARS KOKONARI SUN DIVE SOCIAL CLUB BANANA LEAF SOCIAL SPA BRASS MONKEY AIOKUMO SAVE THE ROBOTS THE BMH STORY THE OFFER

SHOCKING THE INDUSTRY, ONE LOCATION AT A TIME. SANUSSI BEACH RESORT

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THIS IS NOT A HOTEL.

IT’S A BRAND, BUILT LOCALLY. DESIGNED TO TRAVEL.

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IT’S A BRAND SYSTEM BUILT TO SCALE. BRASS MONKEY HOSPITALITY

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THE WORLD DOESN’T NEED ANOTHER HOTEL. IT NEEDS A POINT OF VIEW.

A brand system A cultural platform A scalable identity

The hospitality industry has spent decades refining the same formula, rooms, amenities, views, and promises of escape.

What it hasn’t done is build meaningful entertainment brands with a point of view.

Sanussi is created as a first-of-its-kind entertainment brand destination, one that uses hospitality as a platform, not the product. Every space, experience, and moment is designed to tell a story, create emotion, and build cultural

“Sanussi is created as a first-of-its-kind entertainment brand destination, one that uses hospitality as a platform, not the product.”

SANUSSI BEACH RESORT

Our first location launches in Dubai Islands, not because it represents traditional luxury, but because it represents ambition. This is a place built on scale, vision, and global reach, making it the ideal starting point to define a new kind of luxury on our own terms.

At Sanussi, luxury is not defined by how much is offered, but by how intentionally it is created. Experiences are curated, not stacked.

Entertainment is designed, not programmed. Every element exists for a reason, connected by a narrative that gives the brand depth, personality, and longevity.

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At Sanussi, luxury is not defined by how much is offered, but by how intentionally it is created. Experiences are curated, not stacked. Entertainment is designed, not programmed. Every element exists for a reason, connected by a narrative that gives the brand depth, personality, and longevity.

Sanussi is not chasing trends.

It is building a world.

What starts in Dubai Islands is designed to expand beyond geography, a brand system rooted in storytelling, entertainment, and culture, built to travel, evolve, and remain unmistakably Sanussi.

A first-of-its-kind entertainment brand destination.

Brand-first model, not real-estate-dependent.

Ownable luxury point of view, not trend-driven.

Built to scale globally from day one.

IP-led experiences with long-term brand equity.

Multiple revenue streams within one brand ecosystem.

Culturally relevant, not seasonal or location-locked.

Clear differentiation in an overcrowded hospitality market.

Dubai Islands as a high-visibility launch platform.

Designed for longevity, not short-term hype.

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EVERYTHING STARTS WITH A STORY. Sanussi was never meant to be another place to stay.

It was imagined as a place to feel something.

Born from a frustration with predictable hospitality, Sanussi was created to blur the lines between entertainment, culture, and luxury. A brand built for people who don’t want to be spectators, but participants. People who value atmosphere over excess, energy over emptiness, and story over surface.

Every space is designed with intention.

Every experience exists for a reason.

Nothing is random. Nothing is filler.

Sanussi is where nights have rhythm, days have character, and every visit feels like part of a larger narrative.

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THE SANUSSI VISION/

THE SANUSSI MISSION/

We believe hospitality should feel alive.

Not staged. Not predictable. Not polite.

To build a global entertainment brand destination that uses hospitality as a canvas, not the headline.

Sanussi exists to create places people don’t just visit, they talk about, return to, and build memories inside.

Our vision is to redefine luxury as something felt, not shown.

A world where entertainment, culture, food, music, and people collide with that feel

intention, creating moments authentic, spontaneous, and unforgettable.

Sanussi is not chasing perfection.

It’s chasing emotion.

Sanussi is not chasing perfection.

It’s chasing emotion.

Sanussi is a feeling.

The buildings are just where it happens.

SANUSSI BEACH RESORT

Sanussi exists to create places people don’t just visit, they talk about, return to, and build memories inside.

Our vision is to redefine luxury as something felt, not shown.

A world where entertainment, culture, food, music, and people collide with that feel

intention, creating moments authentic, spontaneous, and unforgettable.

We design experiences with story at the core.

Every venue, every room, every interaction exists for a reason.

Nothing is accidental. Nothing is filler.

Our mission is to: Create awesome shit with meaning Build spaces that attract energy, not just guests Turn venues into destinations and destinations into culture

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THE 20-HOUR PARTY Sanussi rejects fixed schedules and predictable programming.

Instead, it operates as a living ecosystem where energy builds, releases, and rebuilds over a full 24-hour cycle.

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What starts as atmosphere becomes movement, then

transforms into nightlife, social momentum, and late-hour culture. This is not a venue that turns on and off, it is a destination designed to remain relevant, magnetic, and alive at every hour of the day.

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A BRAND MODEL, NOT A ROOM MODEL Built to Perform Beyond Occupancy

Built as an entertainment destination with rooms, not a hotel with amenities.

Venues operate as standalone attractions, pulling both guests and local audiences.

Brand value lives in experiences and IP, not just real estate.

60% revenue driven by venues, experiences, and entertainment, not room nights.

Entertainment formats are modular and repeatable across markets.

Only 40% dependent on occupancy, reducing exposure to seasonality and rate pressure.

Scales by exporting the brand system, not replicating a building.

Less vulnerable to tourism cycles than traditional hospitality models.

Competes with culture and nightlife, not hotels.

Rooms support the ecosystem, they don’t carry the business.

60 40 %

revenue driven by venues, experiences, and entertainment, not room nights.

%

dependent on occupancy, reducing exposure to seasonality and rate pressure.

Sanussi is structured around an entertainment-led revenue model.

Approximately 60% of revenue is generated through venues, experiences, and entertainment, allowing the brand to perform independently of room occupancy. The remaining 40% is driven by accommodation, positioning rooms as a support layer rather than the primary revenue engine. This balance reduces exposure to seasonality, rate volatility, and traditional hospitality risk, while creating a more resilient, diversified, and scalable business model.

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THE HOTEL SANUSSI BEACH RESORT

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THE SANUSSI BEACH RESORT LOCATION THE TEAM BEHIND THE MAGIC THE HOTEL

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DUBAI ISLANDS. OBVIOUSLY. WE ARE HERE. 19,982 SQM

Dubai Islands represents the next chapter of Dubai’s evolution,

a destination designed around lifestyle, culture, and long-term relevance rather than short-term tourism.

It is not an extension of what already exists. It is a clean slate — rare in a global city — allowing brands to define themselves without legacy constraints.

This makes it the ideal starting point for Sanussi: a brand built on originality, storytelling, and modern luxury.

Positioned within minutes of Downtown Dubai, DIFC, Dubai International Airport, and the city’s cultural and nightlife districts, Dubai Islands offers proximity without congestion. It attracts both global visitors and a strong local audience, a critical factor for an entertainment-led destination that thrives beyond seasonal tourism.

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Sanussi is strategically located on Dubai Islands’ beachfront edge, embedded within a master-planned lifestyle zone designed for hospitality, entertainment, and curated experiences. This placement allows the brand to operate as a destination in its own right while remaining deeply connected to the city’s pulse.

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Dubai Islands is not the story, it is the platform.

It provides the scale, visibility, and ambition required to launch a globally relevant brand, while giving Sanussi the freedom to define luxury on its own terms from day one.

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CONNECTED

BY SEA. MINUTES FROM EVERYTHING. Strategic Advantage

Seamless connection to Dubai International Airport

Dubai Islands offers:

Immediate reach to Downtown, Deira, and Old Dubai

Prime, expansive beachfront frontage

Close to everything, yet removed from the noise.

Close proximity to the city’s core districts Direct access to major transport corridors.

DUBAI

DXBINTERNATIONAL AIRPORT

THE WORLD ISLANDS

DUBAI MALL

PALM JUMEIRAH

PALM JEBEL ALI

Dubai International Airport (DXB): 19 minutes Direct, effortless access for international travelers Gold Souq Metro Station : 10 minutes Seamless connection to Dubai’s public transport network

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Downtown Dubai / Burj Khalifa: 26 minutes Culture, retail, landmarks, and global tourism at your doorstep DIFC (Dubai International Financial Centre): 25 minutes Close to the region’s financial and business hub

Dubai Frame: 22 minutes Iconic cultural and city landmark nearby Business Bay: 33 minutes Corporate, lifestyle, and dining district access

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20,000 SQM

Sanussi is designed at a scale that allows it to function as a self-contained entertainment destination, not just a place to stay.

Generous footprint enabling multiple venues, experiences, and public-facing spaces Balanced allocation between entertainment, social areas, and rooms

WHY IT WORKS FOR SANUSSI

High-visibility waterfront location with long-term development vision Designed for mixed-use lifestyle, entertainment, and hospitality brands Attracts both international travelers and a strong local audience Built for destinations standalone hotels

with identity, not

Future-facing infrastructure supporting scale and growth

Built to operate beyond peak seasons through year-round programming Designed to host local audiences alongside international guests

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THE DREAM TEAM

THE ARCHITECTURE / DESIGN

Brewer Smith Brewer Group

rockwell group

Brewer Smith Brewer Group (BSBG) is an award-winning design and executive architect with offices worldwide, providing architectural, interior design, structural engineering, and technical delivery solutions globally. With over 40 years of history, BSBG has played a pivotal role in shaping Dubai's skyline and beyond, delivering iconic projects such as Emirates Golf Club, IKEA, and The Opus

Rockwell Group is an internationally acclaimed architecture and design studio known for shaping some of the world’s most iconic hospitality, entertainment, and cultural destinations. Renowned for blending storytelling, innovation, and experiential design, the studio creates environments that go beyond aesthetics, delivering spaces that feel immersive, emotionally engaging, and globally relevant.

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STRATEGIC OPERATING PARTNERS

IHG Hotels & Resorts, Vignette Collection

Aleph Hospitality, Hotel Management

Brass Monkey Hospitality

One of the world’s leading hospitality groups,

Aleph Hospitality is the largest independent hotel management company in the Middle East, specializing in operating and scaling international hotel brands across the region. Renowned for its deep regional expertise, asset-light operating model, and strong owner-centric approach, Aleph Hospitality delivers operational efficiency, localized market insight, and long-term value creation—making it a trusted partner for ambitious hospitality investments.

Brass Monkey Hospitality Group doesn’t build venues, it builds cultures. Born from the belief that hospitality should be played, not just consumed, the group fuses nightlife, gaming, music, dining, and design into high-energy ecosystems that people don’t just visit… they belong to. Every Brass Monkey concept is engineered to spark connection, movement, and memory, where the night unfolds in chapters, not time slots.

operating a diverse portfolio of global hotel brands across luxury, lifestyle, and mainstream segments. Known for its operational excellence, global distribution power, and loyalty ecosystem, IHG brings scale, credibility, and performance-driven systems that support strong asset value and long-term growth for owners and investors alike.

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A NEW LUXURY STANDARD

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19,982 m2 GFA 39,158 m2 BUA

51% SANUSSI BEACH RESORT

GFA / BUA

Diverse offerings: beach club, entertainment venues, luxury accommodation, retail, and dining.Community focus: active public edges and a lively promenade frontage that engage visitors beyond the hotel.

SANUSSI Hotel is not only a place to stay, but a cultural experience.

It is a new benchmark for experiential, design-driven hospitality in Dubai, exemplifying BSBG’s commitment to innovation, human-centred design, and architectural storytelling. This is a project that celebrates memory, emotion, and connection while reimagining what a luxury hotel can be.

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Roof

L 07 L 06

L 05

L 04

L 03

L 02 L 01

21 KEYS 23 KEYS

19 KEYS

37 KEYS

39 KEYS

22 KEYS

18 KEYS

Ground

179 rooms & suites Large footprint dedicated to entertainment, F&B, and public-facing venues This scale allows Sanussi to operate as a destination, not just an accommodation.

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1.9.1 PLOT COVERAGE The plot coverage percentages requirements are met for both the ground floor coverage (maxmum allowed = 70%) and for the Tower Coverage (maximum allowed = 41%)As shown below, the Tower Coverage is at the very limit of the allowable, and so this will have to be monitored closely if any changes occur during the Detailed Design stage.

GROUND FLOOR / PODIUM BUILDING COVERAGE

TOWER BUILDING COVERAGE

4,507 m² (45.07%)

4,063 m² (40.63%)

1.9 SCHEME ANALYSIS The table below summarises the scheme in relation to the authority requirements of the plot.This demonstrates that all the parameters stipulated within the plot DCR are met.

SUMMARY CALCULATION SCHEDULE Total Parking Required 149 Total Parking Proposed 190

Plot Area 10,000.33 m² 107,642.66 ft²

Allowed G.F.A. 20,000.67 m² 215,285.42 ft²

Proposed G.F.A. 19,981.59 m² 215,080.01 ft²

Building Coverage (GF) – Max. Allowable 70% of total plot area Building Coverage (GF) – Proposed 45.07% of total plot area

Max. No. of Units Allowable 222 hotel keys

Building Coverage (Tower) – Max. Allowable 41% of total plot area

No. of Units Proposed 179 hotel keys

Building Coverage (Tower) – Proposed 40.63% of total plot area

Building Floors Proposed 2B + G + 7 + R

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Building Height Allowed 44 m

Building Height Proposed 41.54 m

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SITE PLAN pm

24

13

17

18 17 15

16

12 07 06 05

17 08 15

14 06 11

17

10 02

21

20 09 19

13

20

05

04

03 01

23

23 22

am

EXIT

ENTRY 01 02 03 04 05 06 07 08 09 10

JUNGLE ARRIVAL BRASS MONKEY ARRIVAL LOBBY ENTRANCE 01 LOBBY ENTRANCE 02 POTENTIAL LOCATION FOR SCULPTURES POOL POOL BAR POOL CASCADE HOTEL GUEST SUN LOUNGERS WET LOUNGER

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11 12 13 14 15 16 17 18 19 20 21 22 23 24

LOUNGER / PARTY DECK DAY PASS GUEST LOUNGER AREA MULTI FUNCTIONAL COUNTER PATH TO BEACH AREA ADD DINING TERRACE MONKEY BAR TERRACE EXTERNAL SHOWERS SERVICE POINT FROM ADD KITCHEN LOBBY TERRACE PUBLIC ACCESS PATH ACCESS TO CHANGING ROOMS DROP OFF RAMP TO BASEMENT ACCESS TO BEACH

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BUILDING LIMIT

GA PLAN: GROUND FLOOR

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SITE LOCATION GA PLAN: THIRD FLOOR

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Section 1

Section 2

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Section 3

Section 4

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Brewer Smith Brewer Group

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Sanussi rejects fixed schedules and predictable programming.

Instead, it operates as a living ecosystem where energy builds, releases, and rebuilds over a full 24-hour cycle.

SANUSSI BEACH RESORT

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SAN USSI BEACH RESORT dubai islands

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THE LOBBY AREA The Sanussi lobby is designed as an arrival experience rather than a waiting space.

Open, fluid, and intentionally social, it sets the tone from the first step inside, blending architectural drama with warmth and energy. Natural light, layered materials, and curated sightlines create an immediate sense of movement, drawing guests into the Sanussi world and signaling that this is not a traditional hotel, but the beginning of an experience.

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L block lobby

6 3

10

1

1

CHECK IN POD

2

RECEPTION

3

LOBBY BAR

4

CO-WORKING

5

RETAIL

6

LIFT LOBBY

7

RESTROOM

8

PRAYER ROOM

9

LUGGAGE

10 COFFEE PASTRY 5

1 8 1

4

9

8

2

I block lobby

1

GUIDE STATION

2

LEVEL 01 LIFTS

3

ROOFTOP LIFT

4

GUESTROOM LIFT

1

2

4

3

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L block lobby Entrance

L block lobby check in pods SANUSSI BEACH RESORT

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L block lobby Block area

L block lobby Buffet area SANUSSI BEACH RESORT

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L BLOCK LOBBY BAR

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L BLOCK LOBBY/ KOKONARI BATHROOMS

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L BLOCK LOBBY PRAYER ROOMS SANUSSI BEACH RESORT

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I BLOCK ENTRANCE

I BLOCK LOBBY - GUESTROOM ELEVATORS SANUSSI BEACH RESORT

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I BLOCK LOBBY - ENTRY SANUSSI BEACH RESORT

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STAY SPACES STANDARD ROOMS SUITES

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GUEST ROOM

STANDARD & PREMIUM

STANDARD KING 40SQM

STANDARD TWIN 40SQM

PREMIUM 47SQM

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STANDARD\ PREMIUM ROOMS ROOMS

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120 STANDARD ROOMS 40SQM 42 PREMIUM ROOMS 47 SQM

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1 BED \ TWIN BED Sanussi rejects fixed schedules and predictable programming. Instead, it operates as a living ecosystem where energy builds, releases, and rebuilds over a full 24-hour cycle.

JAPANESE STYLE BEDS Sanussi rejects fixed schedules and predictable programming. Instead, it operates as a living ecosystem where energy builds, releases, and rebuilds over a full 24-hour cycle.

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1 BEDROOM SUITE

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Sanussi rejects fixed schedules and predictable programming. Instead, it operates as a living ecosystem where energy builds, releases, and rebuilds over a full 24-hour cycle.

BRASS MONKEY HOSPITALITY

15 ROOMS 81 SQM

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2 BEDROOM SUITE

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15 ROOMS 81 SQM

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Restaurants & Entertainment

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SOCIAL CLUB

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Luxury,

SAN Rewritten the USSI for Day BEACH RESORT

At Sanussi, daytime luxury is effortless, social, and unapologetically fun. Mornings flow into long lunches at Kokonari, where all-day dining becomes a place to gather, work, and linger. By the pool, SunDive Social sets the tone, relaxed by day, alive with energy, music, and sun-soaked freedom. Elymynt transforms wellness into movement, shifting seamlessly from focused training to mindful recovery, while Banana Leaf Salon redefines self-care as a social ritual, a place to refresh, reset, and prepare for what’s next. Together, these spaces turn the daytime into an experience, not an intermission.

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At night, Sanussi shifts gear.

SunDive Social evolves from laid-back pool energy into a high-tempo social club, Aiokumo sets the tone with elevated dining and rooftop rhythm, Brass Monkey delivers next-level adult entertainment, and Save the Robots takes over as the late-night heartbeat. Together, they create a seamless nightlife ecosystem where guests move effortlessly from drinks to dining to full-blown party , all without ever leaving the Sanussi world.

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ALL DAY DINING Kokonari, meaning "pine nuts" in Greek, is an all-day dining restaurant located in the SAN USSI BEACH RESORT, an adults-only haven.

Designed to serve as a versatile dining destination, Kokonari will cater to multiple functions: as a primary restaurant for guests, a provider of in-room dining, and a poolside dining service.

The menu reflects a fusion of American, English, and East Mediterranean cuisines, appealing to a diverse and sophisticated palate.

Additionally, a morning buffet will offer an inviting start to the day for hotel guests.

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ALL DAY DINING KOKONARI

SEAT COUNT 120 PAX

2

4

3 1

1 HOST

3 BAR

2

4 RESTROOM

PIZZA OVEN

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KOKONARI - MAIN DINING ROOM

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KOKONARI’S ENTRANCE

DINING ROOM

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DINING ROOM

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SOCIAL CLUB

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SunDive Social Club is where the day melts into the night.

By day, it’s a poolside escape built for relaxation, music, and effortless socializing. By night, it transforms into a full-blown party, unapologetic, expressive, and alive. This is the space where you don’t perform,

you show up exactly as you are.

POOL AREA

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2000 SQM BRASS MONKEY HOSPITALITY

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SUNDIVE WASHROOMS

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THE BEACH FRONT SunDive Social is designed as a seamless transition from pool to shoreline.

The pool flows naturally toward the beach, blurring the line between water, sand, and social energy.

Guests move effortlessly from sun loungers to shoreline, from daytime relaxation to sunset rituals, without ever leaving the rhythm of the space. It’s a continuous experience where pool culture meets beachfront freedom, relaxed by day, electric by night, and always unapologetically you.

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Banana Leaf is a THE social spa designed SOCIAL experience to prepare guests for SPA/ the night ahead.

SALON AREA

Blending relaxation with energy, it offers indulgent treatments, grooming rituals, and sensory resets in a vibrant, social atmosphere. It’s not about retreating, it’s about recharging, pre-gaming, and stepping out feeling elevated, confident, and ready for the experience that follows.

2

3

3

7

7

3

10 8 6

6

4

5 9

4

1

SPA RECEPTION

2 SALON

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1

4

3 PRE/POST TREATMENT

5 SAUNA

7 CHANGING ROOM

9 STEAM ROOM

4 TREATMENT ROOM

6 POOL

8 PLUNGE TANK

10 SALT ROOM

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SPA ENTRANCE

SPA RETAIL

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THE SALON AREA

SALON AREA

The Banana Leaf Salon is a refined social grooming space designed as part of the night-out ritual.

More than a traditional salon, it offers effortless polish, hair, grooming, and finishing touches, in a relaxed, stylish environment that blends self-care with social energy. It’s where guests reset, elevate their look, and step back into the Sanussi world feeling confident, sharp, and ready for whatever the night turns into.

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SALON AREA

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SALON AREA

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SOCIAL SPA AREA

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SOCIAL SPA AREA

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TREATMENT ROOMS

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DYNAMIC FITNESS AREA.

Banana leaf is a dynamic fitness and wellness space designed to adapt to the rhythm of the day and the needs of its users.

The environment seamlessly transforms from a fully equipped gym to a yoga and movement studio, or a minimal training space, allowing programming to shift between high-energy workouts, recovery sessions, and mindful practices. Elymynt reflects Sanussi’s belief that wellness is not one-dimensional, it is fluid, intentional, and integrated into lifestyle rather than separated from it.

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SPA CHANGING ROOM

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5

4

AIOKUMO ROOF TOP RESTAURANT

3

SEAT COUNT

DJ BOOTH

3

BAR

4

KITCHEN

5

RESTROOM

6

SAKE TASTING ROOM

7

KOREAN BBQ

1

HOST

2

2

1

1

LOUNGE 36 BAR 12 DINING 94 INDOOR 48PAX OUTDOOR 115PAX

6

2

7

Aiokumo is Sanussi Hotel’s elevated Asian dining and rooftop experience, where precision cuisine meets late-night energy.

TOTAL 142 PAX SANUSSI BEACH RESORT

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AIOKUMO ELEVATOR / RESTAURANT ENTRANCE

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Rooted in Japanese craftsmanship and pan-Asian finesse, Aiokumo blends refined flavors, curated cocktails, and skyline views into a destination that seamlessly transitions from intimate dining to a high-end rooftop bar. It’s not just a restaurant, it’s a mood shift, designed for guests who appreciate detail, atmosphere, and a night that unfolds with intention.

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AIOKUMO ELEVATOR

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ROOF TOP RESTAURANT BAR

Aiokumo’s centerpiece bar is conceived as a functional work of art , a sculptural focal point that anchors the space and defines the experience.

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Crafted with precision and restraint, it blends refined materials, soft lighting, and Japanese-inspired detailing to create a calm yet powerful visual statement. More than a bar, it acts as the heart of Aiokumo, where craft, ceremony, and atmosphere converge.

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DINING AREA

MAIN DINING AREA

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SUSHI BAR premium cocktail counter, intimate indoor seating, and a rooftop lounge designed for sunset dining and late-night ambiance, delivering precision dining with a social edge.

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ROOF TOP OUTDOOR RESTAURANT AND BAR

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BRASS MONKEY HOSPITALITY

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BRASS MONKEY HOSPITALITY

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BRASS MONKEY HOSPITALITY

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BRASS MONKEY / ENTRANCE

BRASS MONKEY GROW YOUNG AGAIN SANUSSI BEACH RESORT

Brass Monkey at Sanussi Hotel: Entertainment, Evolved Brass Monkey at Sanussi Hotel takes the brand’s iconic entertainment DNA and elevates it into a next-generation social playground. Blending competitive gaming, bowling, arcades, live DJs, and high-energy nightlife, it becomes more than a venue—it’s an experience engine.

Designed for adults who don’t outgrow play, Brass Monkey drives repeat visits, long dwell time, and strong non-room revenue, anchoring Sanussi as an entertainment-first destination.

BRASS MONKEY HOSPITALITY

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BRASS MONKEY / BOWLING AREA

BRASS MONKEY / BOWLING AREA / DINING AREA

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BILLIARDS TABLE / ARCADES AREA

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DINING AREA

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BAR AND DINING AREA FIRST FLOOR

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Brass Monkey attracts urban professionals, creatives, and social leaders aged 25–45 who seek competitive fun, social connection, and high-energy environments without sacrificing quality. It speaks to guests who don’t want “just a bar” or “just a game” — they want an experience worth staying for, sharing, and coming back to.

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NIGHT CLUB

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NIGHTCLUB SAVE THE ROBOTS

4 7 5

2

6

1

7

7

3

1 HOST

3 BAR

5 BOARD ROOM

2 DJ BOOTH

4 PRE - FUNCTION

6 MULTI - FUNCTION ROOM

7 RESTROOM

Save the Robots is Sanussi’s late-night pulse, a high-energy, design-driven nightclub built as an immersive audiovisual experience rather than just a place to dance. Precision lighting, kinetic ceilings, and a cinematic soundscape transform the space hour by hour, pulling guests into a futuristic, slightly rebellious world where music, movement, and atmosphere collide. It’s bold, theatrical, and unapologetically nocturnal, a destination that doesn’t follow nightlife trends, but programs its own.

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STR ELEVATOR

NIGHTCLUB ELEVATOR LOBBY

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STR ELEVATOR

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NIGHT CLUB ENTRY ENTRANCE AREA

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NIGHT CLUB ENTRANCE

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NIGHT CLUB DJ BOOTH

BAR AREA / KENETIC LIGHTING SYSTEM

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DJ BOOTH AREA

BAR AREA SANUSSI BEACH RESORT

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NIGHT CLUB AREA

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NIGHT CLUB

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NIGHT CLUB RESTROOM

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THE STORY SANUSSI BEACH RESORT

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THE BRASS MONKEY STORY. Brass Monkey Hospitality Group doesn’t build venues, it builds cultures. Born from the belief that hospitality should be played, not just consumed, the group fuses

nightlife, gaming, music, dining, and design into high-energy ecosystems that people don’t just visit… they belong to.

Every Brass Monkey concept is engineered to spark connection, movement, and memory, where the night unfolds in chapters, not time slots.

From award-winning entertainment bars to immersive nightlife destinations, Brass Monkey Hospitality Group has mastered the art of experiential hospitality, spaces that perform as hard as they party. With a bold creative vision, obsessive attention to detail, and a proven ability to turn venues into destinations, the group consistently pushes boundaries, attracts loyal communities, and drives revenue far beyond traditional F&B models. This is hospitality with attitude, intention, and momentum, designed to scale, built to last, and impossible to ignore.

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THE FOUNDER ZEYAD AL-SANOUSI A hospitality creator, operator, and visionary.

Achievements include: Owner of Copthorne Millennium Hotel (Kuwait) Founder of Brass Monkey Group

15+ years of building successful hospitality, entertainment, and lifestyle brands

•

Known for turning concepts into high-volume commercial successes Deep hands-on knowledge of operations, guest experience, and brand identity

His leadership powers the brand’s momentum and its potential for global expansion.

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PROVEN. AWARDED. TRUSTED. DUBAI

2021-2025

TIME OUT DUBAI

BRASS MONKEY BRAND ACHIEVEMENTS

RESTAURANT & BAR DESIGN AWARDS ®

2021

2025 awards STANDALONE BAR & RESTAURANT DESIGN

NIGHT LIFE AWARDS

BRASS MONKEY BLUE WATERS

BEST ENTERTAINMENT BAR

DESIGN & ARCHITECTURE

2024 FIRST PLACE WINNER

2024 BEST NEW CENTER INTERNATIONAL DIVISION

BEST RESTAURANTS IN DUBAI

BRASS MONKEY CITY WALK DESIGN & ARCHITECTURE

2025

2025 2025 awards BRANDING AWARD

RESTAURANT DESIGN - MIDDLE EAST INTERIOR DESIGN

BRANDING AND DESIGN

DESIGN & ARCHITECTURE

BRASS MONKEY CAIRO

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BRASS MONKEY CITY WALK

BRASS MONKEY HOSPITALITY

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DESIGN EXCELLENCE THE WORLD-CLASS CREATIVE TEAM

Lead Architect & Masterplanner

Lead Architect & Masterplanner

• Lead design & executive architect • Full masterplanning of the site • Human-centred experience design • Indoor–outdoor integration • Experiential zoning • Sustainability integration

• Lead design & executive architect

• Digital coordination workflow • All technical, structural, and construction delivery disciplines BSBG ensures the project’s ambition is matched with technical excellence.

• Full masterplanning of the site • Human-centred experience design • Indoor–outdoor integration • Experiential zoning • Sustainability integration • Digital coordination workflow • All technical, structural, and construction delivery disciplines BSBG ensures the project’s ambition is matched with technical excellence.

Design guardians of the original Brass Monkey brand Creative link between the entertainment identity & the luxury environment

Brass Monkey Designers

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Emotional storytelling translated into visual language

BRASS MONKEY HOSPITALITY

THE FULL CONTRACTOR & CONSULTANT ECOSYSTEM Structure (Design & Executive):

Signage:

MEP:

Swimming Pool & Water Features + Spa & Wellness

BSBG

SEED Engineering

The Design Company

Barr + Wray FZE

Facade Engineering:

Inhabit

Sustainability:

AESG

Geotechnical:

Robert Bird Group

Kitchen Design:

SHW

Lighting:

Umaya Lighting

Waste Management:

AESG

Landscape Architecture:

Studio Create

AV, ICT, ELV

SEED Engineering

Fire & Life Safety:

Design Confidence

Security:

SEED Engineering

Vertical Transportation:

VTME

Acoustics:

AME Consulting & Technical Services Traffic Consultant:

Al Turath Engineering Consultant LLC

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This ecosystem reflects a multi-disciplinary, globally credible execution team, the kind investors want to see.

BRASS MONKEY HOSPITALITY

FINANCIAL HIGHLIGHTS

TR

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RI SANUSSI BEACH RESORT

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INVESTMENT STRUCTURE A RARE EQUITY OPPORTUNITY

Asset Upper-upscale beachfront luxury resort Dubai Islands, UAE

Investment Equity in SAN USSI Beach Resort.

49% This investment offers a 49% equity stake in the SAN USSI Beach Resort, providing a rare opportunity to partner with a proven, award-winning operator at a pivotal growth stage. The structure is designed to balance strong investor upside with clear operational control and brand integrity.

Brand IP Rights Included Full access to SAN USSI Beach Resort complete brand IP, including hotels, restaurants, entertainment, and experiential concepts, enabling seamless global expansion.

Integrated F&B & Entertainment Portfolio Restaurants, bars, nightlife, and experiential venues are included in the investment, ensuring diversified revenue streams and superior margin potential beyond room nights.

Capital Allocated for Scalable Growth Investment capital will be deployed to accelerate new hotel developments, mixed-use destinations, and a franchise / management-led expansion model in key global markets.

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Reduced Risk, Strong Revenue Mix The model is intentionally designed with 60% of revenue driven by venues, dining, and experiences, and only 40% dependent on room occupancy, minimizing exposure to seasonality and rate volatility.

Asset-Light, Global Rollout Potential Optimized for international scalability through management agreements, franchising, and strategic partnerships, allowing rapid expansion with controlled capital exposure.

Governance & Shareholder Rights Governance structure, minority protections, and reserved matters to be formalized in alignment with TRI’s report, ensuring transparency, clarity, and institutional-grade oversight.

Why 49%?

This structure offers investors deep participation in upside and global expansion, while preserving the creative, operational, and cultural DNA that drives SAN USSI BEACH RESORT success. It is not a passive stake, it is a strategic growth partnership in a hospitality platform built to outperform traditional hotel and lifestyle brands worldwide.

Strategic Operating Partners

Having IHG Hotels & Resorts and Aleph Hospitality already operating within the SAN USSI BEACH RESORT ecosystem removes execution risk from the equation. IHG delivers global scale, brand equity, distribution power, and institutional systems, while Aleph provides regional dominance, operational control, and on-the-ground performance across high-growth markets. This is not a future partnership, it is an established operating advantage that positions Brass Monkey as a globally scalable platform built to perform, expand, and compete at the highest level from day one.

Opening Target:

2029/2030 SANUSSI BEACH RESORT

BRASS MONKEY HOSPITALITY

A NEW CHAPTER IN LUXURY LEISURE BEGINS.

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