Santa Hernandez

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tudent Rights and Responsibilities Office strives to create a learning success. We provide services and programs academic towardLEVEL nment HIGHEST OF EDUCATION and responsibilities as UTPA community rights students of their nform HS 24% bers. Students, staff and faculty who have a concern regarding behaviors This data is critical to the impact of FESTIBA the Student Code of Conduct, academic integrity, grievances, fairness as ol 22% because itBroncs that the students that Care file a suggests may well-being quity or concerns about a student’s FESTIBA targets are underrepresented students assists students with college http://www.utpa.edu/reportit. The office also teat who may be the first in their families to attend and 25% appeal process. ademic/grade graduate from college. This is supported by the .edu/srr fact that 71 percent of all parents who responded

’s degree

14% Want to enroll your child?

to this survey have only some college or less. Only 24 percent reported having a bachelor’s degree or higher, and 5 percent reported having “other.”

• CDC offers full-time, five-day care with three- and 10% two-day options for approximately 140 children, ranging from infants to school-age. ther 5% • Enrollees must be University affiliated faculty, staff, and/or students. Due to limited capacity and funding, hen parents were asked to report their annual house-hold income, priority is given to students. percent of the participants responded “Under $15,000.” • Tours of the Center are conducted“$15,001 every 2nd- Friday of the percent of the participants responded $30,000. ” month between 9-11 a.m. or with appointment. percent of the participants responded “$30,001 - $50,000.” percent of the participants responded “$50,001 - $75,000.” percent of the participants responded “$75,001 - $100,000.” ercent of the participants responded “more than $100,000.”

’s degree The

rly 25 percent of the students who attended of the participants responded “4 or more times.” TIBA come from families whose annual houseLast year was my first year with income is reportedly under $15,000. This data To the statement: “FESTIBA has inspired me to Favorite Brands. Being that I was new, Fellow Tech Users! Got Apps!? Sure, we all do. A mil gest that many of the students who attended encourage my child to focus on academicsGreetings and I didn’t know much graduate about whatfrom we high school,” 78 percent of the TIBA are living near or below the poverty will result in many pages of articles and reviews of “Best Apps carried and what jewels we had responded hidden . FESTIBA may be the only means in which participants “strongly agree,” 18 percent what? And best for whom? Who can say what’s best? in our 100+ page sales It didn’t responded “agree,” and 3 percent e families may have the opportunity to receive of thebook. participants 1 oz White Probabl Owl Whisk take longofbefore one product responded “not sure or sure. erials and resources to elevate their levels of distinct the participants neutral”Besides Apple’s standard apps, here are just3 a few Tabasc that dashes acy. One can make the assumption thattoif the these while 0 percent came forefront of our spirits of the participants responded 3 dashes Worchestershir ies have to make a choice between purchasing “disagree” and “strongly disagree.” category. White Owl Whisky… W.O.W. IMPRESSIO BENTO for iPad - $4.99 4 oz Caesar Cocktail m eal for the family or a book for the children to Coming from a country that is known How cool is adding te Bento is a great database app. It’s from e, the latter will W. not be an option. Through 800 Van Week, Edinburg, Seventy-nine TX 78539percent of the participants responded Mix and finish off with a celer for producing suchthat world renowned TIBA’s South Texas Literacy Coalition book they “strongly agree” that FESTIBA inspired FileMaker. It can help you organize, your phone? Add text, Phone: (956)may 665-2469 | Fax: 665-2419 stick and pickled bean in as one in the purple their child to go to college, and ibution, these families stand awhiskies chance in the(956) them to little encourage where you like, then sa record and quickly search just about salted rim glass bag,This onebook can’t help21 butpercent wonderofwhat ining a book for the family to share. the participants responded “agree.” any type of information also be that proverbial seed beingisplanted in NoneBut of the participants responded “not sure or in this frosted bottle. unlike fe of a child, the family, and the community. neutral, ” “disagree, ” or “strongly disagree.” the traditional grainy aromas and

Child Development Center Hours of Operation

Monday - Friday : 7 a.m. - 6 p.m.

www.UTPA.edu/ChildCare

taste profile, White Owl flies against en asked, “How many times have you That is to say, UNITS - Free the attended grain of its predecessors. It isan overwhelming 100 percent of the TIBA in the past?,” 63 percent of the parents surveyed combined “strongly agreed” or Units is a free unit converter for as clear as a vodka but with the full cipants responded “None,” 28 percent of the “agreed” that FESTIBA inspired them to encourage flavors of a whisky. Try it blind folded everything! And I mean everything. cipants responded “1 time,” and 8 percent of their child to go to college. This is remarkable without anyone telling you what you Includes conversion rates from participants responded “2-3 times.” Two percent testament to the impact of FESTIBA because it are drinking and you will swear it is a Acceleration to Computer Data to whisky. MixHEALTHY it, and itMINDS is as smooth as BODIES LITERACY: INSPIRING & HEALTHY Electrical Current; from Ladies Shoe any vodka made martini.

littlebroncs@utpa.edu

White Owl will allow mixologists the freedom of blending a whisky in ways never thought of before. Drinks that had been reserved for vodka

Sizes to Dry & Liquid Flow to Magnetic Flux; from Currencies to Temperatures; and more! It even has a ruler feature in inches and millimeters.

1 oz. White Owl Rye

1 oz. sour apple Schnapp

Splash of lim

Shake over ice and garnis with an apple slice

2 oz. White Owl Ry

1/2 oz. sweet vermouth



956.655.9214

Summary

National and international award-winning graphic designer/art director with over five years of experience. Expertise in higher education design and marketing, publications and branding. Bicultural and bilingual with fluency in English and Spanish in creative environments. Innovative thinker in conceptualization and implementation of integrated strategies and design solutions for print and digital media while surpassing expectations in a deadline-driven environment.


Identity & Branding Campaign The Office for Student Involvement’s (OSI) main focus is to enhance students’ experiences and develop talents with programs that allow them to Be Involved with campus activities and organizations. The purpose of the Be Involved campaign is to showcase the different programs UTPA OSI has to offer. I created pieces that include: identity word marks, poster, rack cards, e-blast, digital media, t-shirt and window decals. Typography, color and graphic elements were used to unify all of the pieces for this campaign.



Branding Campaign The Office of the Dean of Students is dedicated to maximizing student success through the different offices and programs it oversees. The branding for this office was a challenging project since it is composed of very diversified offices including: Wellness and Recreational Sports Center, The Student Union, Disability Services Office and the Office for Student Involvement, among others. Utilizing a myriad of typography, bright colors and a youth look throughout the pieces were the unifying elements for a highly diverse office. Booklets, brochures, rack cards, interactive digital posters, business cards and window decals were created for the branding campaign.


Click here to see full version


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Magazine Layout & Initiatives While working at RGVmag, I was able to implement and produce editorial layouts and advertisements for different businesses. I art directed a staff of writers and graphic interns for content and design of the magazine, and developed creative initiatives that encouraged clients to buy more ads increasing retention rate. You can see more of my work at santahernandez.com


RGVmag - Article

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Our Favorite Brands - Initiative

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Smart Apps - TECHtalk - Article

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Greetings Fellow Tech Users! Got Apps!? Sure, we all do. A million of ‘em, thanks to all the busy developers! Any web search will result in many pages of articles and reviews of “Best Apps of 2012” or “Best Apps For (fill in the blank) ”. But, best for what? And best for whom? Who can say what’s best? Probably just the end-user can really say. You have your favorites, I’m sure. Besides Apple’s standard apps, here are just a few that I use regularly. All of these are available in the App Store. Last year was my first year with Favorite Brands. Being that I was new, I didn’t know much about what we carried and what jewels we had hidden in our 100+ page sales book. It didn’t take long before one distinct product came to the forefront of our spirits category. White Owl Whisky… W.O.W.

1 oz White Owl Whisky

IMPRESSION - $1.99 How cool is adding text to photos right on your phone? Add text, choose font, position where you like, then saves or emails a copy.

3 dashes Tabasco 3 dashes Worchestershire

UNITS - Free Units is a free unit converter for everything! And I mean everything. Includes conversion rates from Acceleration to Computer Data to Electrical Current; from Ladies Shoe Sizes to Dry & Liquid Flow to Magnetic Flux; from Currencies to Temperatures; and more! It even has a ruler feature in inches and millimeters.

4 oz Caesar Cocktail mix

Coming from a country that is known for producing such world renowned whiskies as the one in the little purple bag, one can’t help but wonder what is in this frosted bottle. But unlike the traditional grainy aromas and taste profile, White Owl flies against the grain of its predecessors. It is as clear as a vodka but with the full flavors of a whisky. Try it blind folded without anyone telling you what you are drinking and you will swear it is a whisky. Mix it, and it is as smooth as any vodka made martini.

Mix and finish off with a celery stick and pickled bean in a salted rim glass.

1 oz. White Owl Rye, 1 oz. sour apple Schnapps

PLAINTEXT - Free PlainText is a simple writing app with a clean UI (User Interface) that auto-syncs to a DropBox account. Useful for anyone that needs to get words saved and have access to them on multiple devices. Great for writing on iPad.

STITCHER RADIO - Free Listen to your favorite shows on demand: Talk shows, podcasts and live radio all in one app. SUMMLY - Free A news aggregator. Nice & simple (very nice on iPhone5) with a colorful but simple interface. Stay up to date on the news you want, faster and easier.

2 oz. White Owl Rye 1/2 oz. sweet vermouth, 2 - 3 dashes Bitters

Shake over ice and garnish with a cherry.

PALATE: Citrus fruit cooler, anise, soft baking spices, butterscotch, hot cayenne, hints of oak tannins.

A little over a year last and we’ve seen White Owl mature into a Goose hunter. It has a tremendous mixing ability that makes it unique. Try it, you won’t be disappointed! 17

Now you have all the apps you need and want (and more, no doubt). It’s time to get them organized!

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All your apps can be organized into “folders” for easier access. With iPhone 5, you can put up to 16 apps in each folder, this means that you can have up to 320 apps per screen (20 folders x 16 apps) on your iPhone

MONEYCALC LITE - Free Everyone has a calculator in their pocket these days but, this app quickly handles percentage calculations for money. Add or subtract a percentage— from 1-99—of any given sum. Great for calculating tips.

ZITE PERSONALIZED MAG -Free Zite is an intelligent magazine that helps you discover interesting things to read. You pick the topics, whether it’s recipes, obscure interests, tech, political or world news, and more.

Splash of lime

Shake over ice and garnish with an apple slice.

White Owl will allow mixologists the freedom of blending a whisky in ways never thought of before. Drinks that had been reserved for vodka drinker’s, will now have a twist to them. Apple martini’s, pineapple martini’s, Manhattan’s, now all have the ability to have a new flavor on a traditional drink. It has a sweetness like traditional Canadian whiskies and its color pureness allows it to stand toe to toe with not only whiskies but with its vodka counterparts as well. Never has a whisky created such a buzz.

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BENTO for iPad - $4.99 Bento is a great database app. It’s from FileMaker. It can help you organize, record and quickly search just about any type of information

DROPBOX - Free Save and access any photos, documents, and videos anywhere you are. Go to DropBox.com, learn how cool it is and sign up for a free 2GB account.

5 and up to 192 apps per screen on older iPhones (16 folders x 12 apps). To get apps into folders, hold down on the app icon until the “wiggle-dance” begins, then drag one icon right on top of another. This will make a “folder” and allow you to name (and later re-name) it as you like. To add other apps to the same folder, just 13

keep dragging jiggling apps onto that folder. Continue at will. Then, you can drag those folders into whatever order your brain prefers. (Tapping the home button gets you back to normal.) With a combination of single apps and folders on one or two screens you will soon be a quick and efficient iOS Ninja! W W W. RGV M AG . C O M


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Higher Education Magazine Ads Magazine advertisements designed for The University of Texas-Pan American have been featured in national and international magazines, such as Hispanic Living and USA Today, among others. The Leading Health Care Education series were created in English and Spanish to introduce the new medical school opening in 2015. “We don’t build rockets, we build the dreams that launch them” is the title for the advertisement created for USA Today-NASA edition.


Hispanic Living

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Hispanic Outlook Magazine

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USA Today Magazine NASA edition

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Durante años, el Sur de Texas ha enfrentado dificultades en el rango médico - la escasez de doctores, enfermeras o asistentes médicos para atender a una de las regiones de más rápido crecimiento en la nación. Con este problema en mente, UT Pan American ha creado programas académicos en el área medica para estudiantes con una pasión por servir, ubicándose en los primeros diez programas en la nación para graduados hispanos. La nueva escuela de medicina de la Universidad de Texas representa un futuro brillante para nuestras comunidades y estudiantes en el área de la salud y educación medica.

G U I DE D BY A M I S S ION , P O W E R E D BY DR E A M S . For more than 85 years, The University of Texas-Pan American has harnessed the power to imagine and the courage to invent. Our students have worked with world-renowned engineers to revolutionize nanotechnology. They have touched the stars with the Hubble Telescope and provided important data to NASA. They have studied with some of the country’s most respected mathematicians. And a unique blend of South Texas pride and a relentless desire to achieve has led many to successful careers with NASA and top aerospace firms such as Raytheon, Boeing and Lockheed Martin.

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*Hispanic Outlook Magazine 2013

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Thanks to partners like NASA, the National Science Foundation and the Department of Defense who fund research and support such programs as UTPA’s Center for Excellence in STEM and annual Hispanic Engineering, Science and Technology (HESTEC) Week, our students and faculty share a contagious optimism that lets them dream of possibilities. As we look to the future and a new UT university in South Texas – an emerging research institution and medical school that will span the entire Rio Grande Valley – we are more committed than ever to investing in the next generation of visionaries.

T O L E A R N M O R E A B O U T H O W U T PA I S F U E L I N G T H E S P I R I T O F D I S C O V E R Y, V I S I T W W W. U T PA . E D U . E X P L OR E T H E C E N T E R F OR E X C E L L E NC E I N S T E M ,

T H E C OL L E G E OF S C I E NC E & M AT H E M AT IC S A N D T H E C OL L E G E OF E NG I N E E R I NG & C O M P U T E R S C I E NC E .


Magazine Ads These advertisements were created for RGVmag. Each of them has a different look in-tune with the magazine edition, while keeping consistent their brand identity. You can see more of my work at santahernandez.com

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W W W. RGV M AG . C O M


Frank Smith - Toyota Car Dealer

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Fifi’s Pet Salon

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Rotting Flesh Factory Haunted Attraction

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Gold’s Gym

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Mezzanine Bar - Valentine’s Edition

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Gold’s Gym

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WWW.RGVMAG.COM

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Graphic Element, Word Mark & Logo Design Below are some examples of graphic elements and word marks I have created to brand events and offices. The FORTY EIGHT in 48 graphic element was crated to brand an social media fundraising campaign over the course of two days. “Shaping young minds� is the tag line I developed for UTPA Child Development Center, the word mark design plays with basic shapes and the verb shaping. The CBEST Economic Forecast Luncheon will inform people on the economy for 2015, how they can use this information to move forward with their projects and utilize the information to think ahead.

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FORTY EIGHT in 48 - Fundraising Campaign

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Shaping Young Minds - Child Development Center

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CBEST Economic Forecast Luncheon - Branding

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Print Collateral I have worked on numerous print collateral including: brochures, booklets, bookmarks, posters, flyers, postcards, banners, business cards, reports, packaging and publications. Below are some examples of my work.

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UTRGV - French Fold Brochure

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Fundraising Campaign - Tri-Fold Brochures

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FESTIBA - Impact Report

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Alegria 2015 Gira - Poster and Postcard

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Click here to see full version

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T-shirt Design Below are some examples of T-shirts created for different offices in the university. T-shirt #1 was created as part of the Be Involved campaign, it includes all of the tag lines created for each of the offices using it’s respective typography. T-shirt #2 was mass produced to give out as a promotional item, the design had to attract ages 1 to 100. T-shirt #3 was created for Career Services Office, the purpose for this shirt is to highlight historical events since 1973.

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Be Involved

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Bronc Country Since 1973

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Empowering Generations of Professionals

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Wall Decals The UTPA Office of Marketing and Communications recently relocated; it wanted to have a presence in the building and showcase who it is with wall decals on the hallway and throughout the office. The project was composed of four panels on the main hallway, a wall located in an area dedicated to brainstorm and a separation wall in the graphic design area. The first three panels show the name of the offices housed in the building, the fourth panel has inspirational phrases about creativity, advertising and public relations. Each of these walls were strategically designed to represent its respective area.

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Panels for main hallway

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Panel with Phrases

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Brainstorming Area

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Graphic Design Area

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