Erba Sawtelle Opens New Flagship Location on Sawtelle With Complementary Valet
By Susan Payne
ERBA Sawtelle is the newest high-end cannabis dispensary you’ve been looking for in West Los Angeles.
Offering a wide range of products both medical and recreational, every aspect of the retail space — from design to the product assortment — is carefully curated for an exceptional in-store experience. Amid a breathtaking floorplan, ERBA sources a variety of top-tier products including oils, edibles, pens, top-shelf flower, and much more, held to the highest standards of quality.
“We want to provide West LA with the best cannabis experience and brands that ensure our pricing is consistently competitive and reasonable,” said ERBA Sawtelle’s management.
In March and April, the store held a soft opening, but plans to do more promotions in the coming weeks to celebrate ERBA’s new flagship location.
“Our store is unique because we’ve partnered
with the industry’s top brands who have designed buildouts within our store — like a store within a store,” management said. “We are constantly seeking to improve and move the industry forward.”
Adding to the store’s high-end retail experience is complimentary valet parking and staff that perpetuate ethos and customer experience to the highest degree. Coming from diverse backgrounds, the staff posses a wealth of experience and product knowledge, enabling them to provide utmost clarity and advice based on customer-specific needs.
“Our focus is to build a community and be on first-name basis with our customers. That’s really important to us,” management said. “Transaction is easy, but it’s the experience that leaves a lasting impression.”
ERBA Sawtelle features beautiful skylights and features a stunning 20-foot tree planted in the store’s center. Customers can try a variety of THC-FREE versions of the edibles they carry as well as enjoy complimentary coffee while they browse.
“Whether you are here for three minutes or thirty minutes, this store was designed with purpose and we’re so proud that it’s open and ready to meet your needs,” management said.
To connect with customers, management said they will have promotions often. On May 5, the store is celebrating Cinco de Mayo with free pinata goodie bags on purchases made over $150, tacos and a mariachi band.
“Customers are coming in to get what they want, or they hang out for a bit in the lounge and enjoy an immersive experience. We want your experience at ERBA Sawtelle to be unforgettable,” management said.
STORE FAQ ERBA Sawtelle is located at 2304 Sawtelle Boulevard in Los Angeles and open Monday to Sunday from 8 a.m. to 10 p.m.
The store currently accepts cash, debit, credit Apple Pay and Google Pay. Any valid, nonexpired government issued identification will be accepted.
Limited parking is available at the store, but complimentary valet is an option, along with any street parking nearby.
To learn more about this new premium cannabis dispensary, visit erbasawtelle.com or follow erba_sawtelle on Instagram to engage and see what’s happening on the storefront.
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PARKING WARS Part 2
Last week’s SMa.r.t. article described the collision of two new State mandates: the first requiring the construction of 9000 new units in Santa Monica (corresponding to about a 20% population increase in the next 8 years), and the second preventing the City from requiring any parking for all those new units. This will create a massive parking crisis in your city (not to mention increased gridlock). See https:// smmirror.com/2023/05/sma-r-t-columnparking-wars/
The car is (unfortunately) here to stay
Just because the State is forbidding these new residents from having cars, people who can afford cars will not abandon them because their cars provide, in spite of their drawbacks, exceptional speed, convenience, safety and cultural value. Simply put the car will not “go away” until there are real transportation alternatives of equal speed, convenience, safety and cultural value.
There are several ways to try to force people from their cars: make them more costly (eg. expensive to park, higher gas tax, etc.), make them more inconvenient or amp up fast, safe
alternatives, or reduce their cultural cache, or some combination of the above. Resisting these anti-car pressures are that wealthier residents always have the means to work around any instituted inconveniences, that lenders may not fund projects that don’t have sufficient parking (see the Capital One building at 4th and Broadway), that electric car owners erroneously think there is no ecological cost to their cars, and that new buildings will not attract new pricy tenants (or keep them) if there isn’t sufficient parking (this applies even to affordable housing projects such as 1626 Lincoln).
King car will not be dethroned easily. This historical car tug-of-war will take time to resolve even with the help of parking gurus like Dr. Donald Shoup. In the. meantime car numbers will inexorably increase simply by the State mandated 20% population increase. Regardless of what we do in the long run, we will need to find places to park them in the immediate future.
Some people may cleverly think we should let the parking crisis get really bad to force the car abandonment earlier but that’s a parallel delusion to the State’s mad idea that if we don’t require parking, the car will vanish. What will actually happen, when the parking situation gets really ugly and the equity issues become unavoidably glaring, is that we will be forced by an angry populace, to institute the very same parking changes we could be implementing today but then at a greater cost and with less
flexibility.
Toward a more efficient City Parking is not free. Whether paid for by developers in their construction budgets, subsided by the City via parking structures, or paid for by drivers circling for blocks looking for parking, someone has to pay the substantial cost of stabling your horse. Because the developers of parking deficient projects will be dumping their perking load and its avoided costs on your public streets, it’s incumbent on the City to be ready to manage this additional parking load. The following ten initiatives would assist in ameliorating this worsening parking crisis. Certainly, we could be instituting these initiatives even without an impending crisis. Essentially we need to make the City more efficient in managing both its existing and increased parking load. To do this we need to both increase supply and reduce demand and ideally both.
Increasing parking supply
1. Starting with low-hanging fruit, we can easily increase parking supplies in streets that are already ultra-wide (approx. 53’) by turning one side of the street to perpendicular parking as has been done on, for example, 9th and 10th streets between Michigan and Pico. Streets, where this could be done, include Hollister between Main and 3rd or 19th Street between Wilshire and Arizona. The side with the least number of curb cuts (driveways) should be the side that gets the perpendicular parking. Under optimal conditions, this would increase the number of cars on that street by about 50%.
2. A slightly more expensive effort would be to create one-way streets with diagonal parking on both sides. Ideally, this would be done on quiet streets with alleys behind and thus very few curb cuts. These one-way streets should be balanced by adjacent street(s) going in the
opposite direction. Under optimal conditions, this would increase the number of cars on a street by about 75%. These re-stripped, redirected streets should be done prioritizing wherever any block gets any new building (eg an Accessory Dwelling Unit) that has substandard parking.
Small cars before no cars
3. We will get to small cars before getting to no cars. Using smaller parking spaces would help recapture “leftover” spaces in parking layouts. Today the City has two parking sizes standard (18’ long) and compact(15’ long ). But a certain number of smaller cars are now penetrating the market: Mini Cooper, Fiat 500 and Le Smart (named after a famous column in the SM Mirror). These cars are all about 12’ long. Over time we expect the percentage of very small cars to grow since for in-urban use, glorified golf carts work just fine. To increase profits, Detroit’s current electrification of cars is mistakenly directed toward gigantism (all electric SUVs). But over time, as small allelectric foreign imports eat Detroit’s lunch (again), we will see more buyers getting smaller all-electric cars that are both more economical to buy/operate and much easier to park. The length saved by 3’ sounds trivial but when added to the typical backup distance saving of another 3’, you get about another third standard car length saved. These extra savings are very useful in recapturing and “monetizing” fractional leftover spaces. The percentage of these ultra-small parking spaces should be selected by the percentage of such approximately 12 long cars that are currently registered in Santa Monica. While initially small, that percentage will be increasing over time.
The motherlode of the parking SM.a.rt, see page 11
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Santa Monica Architects for a Responsible Tomorrow
SMa.r.t.
SM.a.rt, from page 10
4. The mother lode of “surplus” parking is actually all the empty parking spaces in the acres of empty office buildings. This not only affects Santa Monica, but currently most cities have exceptionally high office vacancies: New York at 16%, Los Angeles at 25%, and San Francisco at 31%. Not all office buildings even have parking, but many of them particularly if built in the last half-century, often have more parking available than is required for the same square footage of residential uses. Converting office buildings with existing parking to full or partial residential uses often has important secondary benefits. This conversion often happens in office buildings that, if newer, are already fully handicap accessible, and no residents are evicted (existing apartments demolished) compared to typical new construction, it can be done faster than new housing construction, they are often along boulevards with abundant services (favoring pedestrian trips), it can reactivate collapsing downtown cores, and finally it improves our deleterious job-housing imbalance. Because of these manifest benefits, the City should incentivize these conversions by amending the zoning code to eliminate any constraints to such conversions but also to eliminate all City fees as an additional accelerant.
5. Finally at the top of the expense scale, imagine a large networked zone, such as all of downtown Santa Monica, entirely saturated with smart (again named after a famous column in the SM Mirror) parking meters that can
continually announce to the web their current price and availability. Much like the pricing of airline seats, these smart parking meters near to much-desired venues would be pricier than at the periphery of less-desired destinations. Upon arriving in the networked area the driver could use an app on their phone (or automatically through their car’s onboard screen) to see nearby parking options, say ranging from $10.00 to say $0.50 or even free. They would then select the street at their price point to find their optimally priced parking space. The continually updating price profile of each street would be optimized to ensure that each block/street, parking lot, or structure would always have at least one parking space always available. Over time regular drivers would learn which area at which time to go to (probably even without using the app) so that they would not waste time driving in circles. This futuristic system would allow drivers to see the real cost and value of their time and parking usage and would work in an environment of both regular and selfdriving cars (which would automatically be billed to their credit/debit cards). This system “increases” supply by quickly increasing drivers’ knowledge of where parking is still available.
Decreasing parking demand
6. Build out the City’s Bike Action Plan (without the errors of the 17th Street bike path) to increase the percentage of drivers feeling safe enough to use bikes.
7. In areas of parking scarcity, when carless residents need a short-term rental
NOTICE OF PETITION TO ADMINISTER ESTATE OF James Alexander
Noble III
AKA James A Noble III
To all heirs, beneficiaries, creditors, contingent creditors, and persons who may otherwise be interested in the will or estate, or both, of: TIFFANI CELESTE WILLIS
A Petition for Probate has been filed by Jennifer M McGibbons Esq. in the Superior Court of California, County of Los Angeles, Los Angeles County Superior Court Case No. 23STPB04117
The Petition for Probate requests that Jennifer M. McGibbons, Esq. be appointed as personal representative to administer the estate of the decedent.
The petition requests the decedent’s will and codicils, if any, be admitted to probate. The will and any codicils are available for examination in the file kept by the court.
The petition requests authority to administer the estate under the Independent Administration of Estates Act. The independent administration authority will be granted unless an interested person files an objection to the petition and shows good cause why the court should not grant the authority.
A hearing on the petition will be held in Los Angeles County Superior Court as follows: Date: May 22, 2023, Time: 8:30 am. Dept.: 09 The address of the court: 111 North Hill Street, Los Angeles, CA 90012.
If you object to the granting of the petition, you should appear at the hearing and state your objections or file written objections with the court before the hearing. Your appearance may be in person or by your attorney.
If you are a creditor or a contingent creditor of the deceased, you must file your claim with the court and mail a copy to the personal representative appointed by the court within the later of either (1) four months from the date of first issuance of letters to a general personal representative, as defined in section 58(b) of the California Probate Code, or (2) 60 days from the date of mailing or personal delivery to you of a notice under section 9052 of the California Probate Code.
Other California statues and legal authority may affect your rights as a creditor. You may want to consult with an attorney knowledgeable in California law.
You may examine the file kept by the court. If you are a person interested in the estate, you may file with the court a Request for Special Notice (form DE-154) of the filing of an inventory and appraisal of estate assets or of any petition or account as provided in Probate Code section 1250. A Request for Special Notice form is available from the court clerk.
Petitioner Jennifer M. McGibbons, Esq. 12230 El Camino Real, Ste. 130, San Diego,
Published in the
car occasionally, it will be very beneficial to institute a system of distributed lots where cars can easily be picked up and dropped off. Think Zip Car. A typical fenced surface 50X150 lot could store about 38-40 cars on demand (via the rear alley) reserved, paid, and accessed online. These eventually attendant-less lots would become the deposits for self-driving cars freeing them somewhat from the need to be within walking distance since the car can come to you. Perhaps the Big Blue bus could operate these as a public utility service.
8. Study the option of making the big Blue Bus free by finding fair funding sources to make this feasible if possible.
9. This will be controversial, but any new project that has substandard parking should not be allowed to get preferential parking in any zone. Preferential parking zones are designed to protect neighborhoods from the impact of the adjacent under-parked areas (eg. commercial streets, the college, etc.). Preferential parking zones will probably increase in size as residents feel the impact of 9000 new units. They were not instituted to facilitate freeloading
The following person (persons) is (are) doing business as 1. HOLISTIC HARMONY COUNSELING. The full name of registrant(s) is/are: Bianca Berzner Lenga Marriage, Family and Child Therapy Inc., 17631 Ventura Blvd., Ste, 218 Ca. 91316. This business is conducted by A Corporation. The registrant commenced to transact business under the fictitious business name or names listed above on N/A. I declare that all information in this statement is true and correct. (A registrant who declares as true information which
developers and are typically already saturated. This prohibition would encourage developers to rent to car-free tenants (often seniors?), add sufficient parking on site, or locate additional parking nearby.
10. And finally, most importantly, think and implement ways to use your car as little as possible. All these technical tweaks are bound to fail without a motivated citizenry. We don’t have to wait for the future: your actions today can create the parking future you want today.
By Mario Fonda-Bonardi AIA
S.M.a.r.t Santa Monica Architects for a Responsible Tomorrow
Thane Roberts, Architect, Robert H. Taylor AIA, Architect, Dan Jansenson, Architect & Building and Fire-Life Safety Commission, Samuel Tolkin Architect & Planning Commissioner, Mario Fonda-Bonardi AIA & Planning Commissioner, Michael Jolly, AIRCRE.
For previous articles see www. santamonicaarch.wordpress.com/writing
FICTITIOUS BUSINESS NAME STATEMENT
FILE NUMBER: 2023099513 ORIGINAL FILING This statement was filed with the County Clerk of LOS ANGELES ON 05/04/2023. The following person (persons) is (are) doing business as 1. ARTISTRY – BY DIAMANTE PDERSOLI.. The full name of registrant(s) is/are: Diamante Pedersoli, Inc., 517 Euclid Street, Santa Monica, Ca. 90402. This business is conducted by A Corporation. The registrant commenced to transact business under the fictitious business name or names listed above on 05/2023. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime). Signed Diamante Pedersoli, INC. This Statement was filed with the County Clerk of LOS ANGELES County on May 04, 2023.
NOTICE: IN ACCORDANCE WITH SUBDIVISION (a) OF SECTION 17920, A
40 DAYS AFTER ANY CHANGE IN THE FACTS SET FORTH IN THE STATEMENT PURSUANT TO SECTION 17913 OTHER THAN A CHANGE IN THE RESIDENCE ADDRESS OF A REGISTERED OWNER. A NEW FICTITIOUS BUSINESS NAME STATEMENT MUST BE FILED BEFORE THE EXPIRATION. THE FILING OF THIS STATEMENT DOES NOT OF ITSELF AUTHORIZE THE USE IN THIS STATE OF A FICTITIOUS BUSINESS NAME IN VIOLATION OF THE RIGHTS OF ANOTHER UNDER FEDERAL, STATE, OR COMMON LAW (SEE SECTION 14411 ET SEQ., BUSINESS AND PROFESSIONS CODE). SANTA MONICA MIRROR to publish 05/05/2023, 05/12/2023, 05/19/2023, and 05/26/2023
FICTITIOUS NAME STATEMENT GENERALLY EXPIRES AT THE END OF FIVE YEARS FROM THE DATE ON WHICH IT WAS FILED IN THE OFFICE OF THE COUNTY CLERK, EXCEPT, AS PROVIDED IN SUBDIVISION (b) OF SECTION 17920, WHERE IT EXPIRES 40 DAYS AFTER ANY CHANGE IN THE FACTS SET FORTH IN THE STATEMENT PURSUANT TO SECTION 17913 OTHER THAN A CHANGE IN THE RESIDENCE ADDRESS OF A REGISTERED OWNER. A NEW FICTITIOUS BUSINESS NAME STATEMENT MUST BE FILED BEFORE THE EXPIRATION. THE FILING OF THIS STATEMENT DOES NOT OF ITSELF AUTHORIZE THE USE IN THIS STATE OF A FICTITIOUS BUSINESS NAME IN VIOLATION OF THE RIGHTS OF ANOTHER UNDER FEDERAL, STATE, OR COMMON LAW (SEE SECTION 14411 ET SEQ., BUSINESS AND PROFESSIONS CODE). SANTA MONICA MIRROR to publish 05/05/2023, 05/12/2023, 05/19/2023, and 05/26/2023
11 WWW.SMMIRROR.COM May 12 - May 18, 2023 SUPERIOR COURT OF CALIFORNIA COUNTY OF LOS ANGELES ORDER TO SHOW CAUSE FOR CHANGE OF NAME Case No. 23SMCP00093 Superior Court of California, County of Los Angeles 1725 Main St. | Santa Monica, CA 90401 Petition of: Carolina Bezerra Eisenman, by and through Carolina Bezerra Eisenman for change of name. ORDER TO SHOW CAUSE FOR CHANGE OF NAME To all interested persons Carolina Bezerra Eisenman Petitioner: filed a petition with this court for a decree changing names as follows: a Carolina Bezerra Eisenman to Carolina Eisenman The court orders that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name changes described above must file a written objection that includes the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing. NOTICE OF HEARING: Date: 05/01/2023 | Time: 8:30AM | Dept: K A copy of this ORDER to SHOW CAUSE shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in the following newspaper of general circulation, printed in this county: SANTA MONICA MIRROR | Dated: March 2, 20223 Judge Lawrence Cho Published: 03/03/2023, 03/10/23, 03/17/2023, and 03/24/2023 FICTITIOUS BUSINESS NAME STATEMENT FILE NUMBER: 2023049914 ORIGINAL FILING This statement was filed with the County Clerk of LOS ANGELES ON 03/17/2023. The following person (persons) is (are) doing business as 1. Medical Medium. The full name of registrant(s) is/ are: Teresa G Parker, 507 Wilshire Blvd. Ste. 310, Santa Monica, Ca. 90401. This business is conducted by An Individual. The registrant commenced to transact business under the fictitious business name or names listed above on 02/2023. I declare that all information in this statement is true and correct. (A registrant who declares as true information which he or she knows to be false is guilty of a crime). Teresa G Parker. This Statement was filed with the County Clerk of LOS ANGELES County on March 07, 2023. NOTICE: IN ACCORDANCE WITH SUBDIVISION (a) OF SECTION 17920, A FICTITIOUS NAME STATEMENT GENERALLY EXPIRES AT THE END OF FIVE YEARS FROM THE DATE ON WHICH IT WAS FILED IN THE OFFICE OF THE COUNTY CLERK, EXCEPT, AS PROVIDED IN SUBDIVISION (b) OF SECTION 17920, WHERE IT EXPIRES 40 DAYS AFTER ANY CHANGE IN THE FACTS SET FORTH IN THE STATEMENT PURSUANT TO SECTION 17913 OTHER THAN A CHANGE IN THE RESIDENCE ADDRESS OF A REGISTERED OWNER. A NEW FICTITIOUS BUSINESS NAME STATEMENT MUST BE FILED BEFORE THE EXPIRATION. THE FILING OF THIS STATEMENT DOES NOT OF ITSELF AUTHORIZE THE USE IN THIS STATE OF A FICTITIOUS BUSINESS NAME IN VIOLATION OF THE RIGHTS OF ANOTHER UNDER FEDERAL, STATE, OR COMMON LAW (SEE SECTION 14411 ET SEQ., BUSINESS AND PROFESSIONS CODE). SANTA MONICA MIRROR to publish 03/24/2023, 03/31/2023, 04/7/2023, and 04/14/2023
Ca.
92130
Santa
FICTITIOUS BUSINESS NAME STATEMENT FILE NUMBER: 2023080718 ORIGINAL FILING This statement was filed with the County Clerk of LOS ANGELES ON 04/12/2023.
he or she knows to be false is guilty of a crime). Signed Amin Ajani. This Statement was filed with the County Clerk of LOS ANGELES County on May 12, 2023. NOTICE: IN ACCORDANCE WITH SUBDIVISION (a) OF SECTION 17920, A FICTITIOUS NAME STATEMENT GENERALLY EXPIRES AT THE END OF FIVE YEARS FROM THE DATE ON WHICH IT WAS FILED IN THE OFFICE OF THE COUNTY CLERK, EXCEPT, AS PROVIDED IN SUBDIVISION (b) OF SECTION 17920, WHERE IT EXPIRES
Monica Mirror, 05/05/2023, 05/12/2023, and 05/19/2023
WWW.SMMIRROR.COM 12 May 12 - May 18, 2023
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MONICA COMMUNITY COLLEGE DISTRICT BOARD OF TRUSTEES Barry Snell, Chair; Dr. Margaret Quiñones-Perez, Vice Chair; Dr. Susan Aminoff; Dr. Nancy Greenstein; Dr. Tom Peters; Rob Rader; Dr. Sion Roy; Catalina Fuentes Aguirre, Student Trustee; Kathryn E. Jeffery, Ph.D., Superintendent/President
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