Livin' Kevita Loca

Page 1

HIT THE ROAD

ANTS TRANCE

TIME FOR MORE OFFICERS WHEN HOMELESSNESS LEADS TO VERBAL ASSAULTS AND DRUG DEALS, P. 5

FOND MEMORIES OF SMALL INSECTS TURN TO WAR WHEN THEY MARCH ON GREENJEANS’ DINNER TABLE, P. 28

SANTA BARBARA

friday to friday fortnightly

VO L U M E 3 | I S S U E 2 2 | N OV E M B E R 1 – 1 5 | 2 0 1 4

LIVIN’ KEVITA LOCA

WE VISIT KEVITA’S HUMMING HEADQUARTERS; BUTTONHOLE CEO BILL MOSES, THE BRAINS BEHIND THE BOTTLES...

FOMENTING FERMENTATION

Q

by JEREMY HARBIN

uick: what do you want to drink? You’re at Whole Foods, and there’s a yoga-pants population hovering so close you can smell the tea-tree oil. It’s time to decide on a beverage or get pushed into the craft beer section. Soda is obviously out of the question. (Sugar is poison, duh.) Among your many remaining options – teas, pressed juices, cold-

AWW, FRACK IT PAGE 6

DEAR SHARON… PAGE 7

W W W. S A N TA B A R B A R A S E N T I N E L .CO M

filtered coffees – there’s KeVita. You look at the bottle: non-GMO, low-calorie, gluten-free, dairy-free, vegan. “Probiotic,” the label reads, and you like the sound of that. But despite those descriptors, you still might not have any idea what this drink actually is. “It’s a lactobacillus ferment. What that means is that we inoculate with a non-dairy kefir grain or crystal.” That’s KeVita’s co-founder and CEO Bill Moses. He likes to say things like that. The other day from his factory in Oxnard, ...continued p.14

JUICE > COFFEE PAGE 16

GET SOME SAMA PAGE 32


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