Hamiinat Magazine - Winter 2021

THE MAGAZINE OF THE SAN MANUEL BAND OF MISSION INDIANS

I

I

/

COMPLIMENTARY

An Elevated Cut Above

Yaamava’ Resort & Casino at San Manuel’s signature The Pines Modern Steakhouse has been reimagined. Now in a new location - on the first floor of the casino across from The Enclave guests will be immersed into a modern American steakhouse in a setting inspired by today’s innovation and the landscape of the San Bernardino Mountains.

Enjoy specially sourced items, including wagyu steaks, fresh seafood and decadent dishes exclusive to the Inland Empire’s premiere steakhouse, The Pines.

Learn more at yaamava.com/dining

| 800-359-2464 | YAAMAVA.COM | MUST BE 21 OR OVER TO ENTER. P LEASE GAMBLE RESP ONSIBLY. 1-800-GAMBLER

Note from the Chairman

Welcome

to our second issue of Hamiinat, the magazine of the San Manuel Band of Mission Indians. The title translates to “hello” in the Maara’yam (Serrano Indian) language, and that is just what we want to extend to you – a warm hello.

Our cover story is an in-depth look at the most exciting development to come to the Inland Empire in the last several decades: Yaamava’ Resort & Casino at San Manuel. This new luxury hotel and casino signals a rebrand of San Manuel Casino and brings with it a new name, offerings and visual identity. Inspired by the traditions of the Serrano people in their ancestral lands, the “Y” logo recalls yucca plant fronds in a woven basket pattern, a homage to the Tribe’s skilled basket weavers.

Yaamava’, the Serrano word for the spring season, captures the idea of new opportunities and experiences created by the property, which will bring renewed life to the region not only with a plethora of jobs but also with upscale restaurants, bars, a spa and pool complex and a state-ofthe-art entertainment venue. Yaamava’ has been years in the making and we are so excited to welcome you through our doors.

In this issue we also meet the women who put us on the road to prosperity thanks to their role in tribal government.

We also share some of the ways the San Manuel Band of Mission Indians is helping to develop and support our local community and the region.

We invite you to learn more about our heritage and our history within these pages: our efforts to revitalize the Serrano language, those carrying on the tradition of Bird Singing and the designers moving Native motifs to the forefront. And finally, you’ll meet someone who has been with San Manuel since the beginning of gaming as well as one of the elders, who shares the wisdom given to her.

We thank you for being our guest and can’t wait to share our many new and exciting offerings as well as our culture with you.

Chairman Ken Ramirez

HAMIINAT MAGAZINE | 1

FREE GIFT WITH PURCHASE ASTOR CHOCOLATES

BY RESIDENCE Mention this ad at HIS or 1891 Boutique to redeem.

While supplies last.

INDULGE YoUrsELf IN LUxUrY At Yaamava’ Resort & Casino at San Manuel, you can find something for everyone. From high-end designer clothing to on-the-go accessories, Yaamava’ is host to six retail shops that will help add a bit of “rock” to your wardrobe or serve as the perfect complement for a special night out. Discover a new way to shop at yaamava.com/shopping.

| 800-359-2464 | YAAMAVA.COM | MUST BE 21 OR OVER TO ENTER. P LEASE GAMBLE RESP ONSIBLY. 1-800-GAMBLER

Contents

Puyu’houpkcav

8

38

66

Philanthropic giving is a cornerstone of the Tribe’s culture. Here’s a look at the guiding principles that determine where grants will go and why it’s so important.

There’s no need to travel to exotic locations for a luxurious getaway. Find it right here in the Inland Empire at the new Yaamava’ Resort & Casino at San Manuel.

Curated collections of gifts for the ones you love (that includes you).

GIVING BACK

DISCOVER

12

46

Meet a few of the women who penned the first Articles of Association for the San Manuel Band of Mission Indians.

Luc Robitaille talks about his nearly 40 years in the NHL, what it’s like to be in the front office rather than on the ice and what comes next for the Los Angeles Kings.

LEADERSHIP

15

ACTION

ON TREND

70

SAVOR

Hong Bao Kitchen brings the best of upscale Asian cuisine to the Inland Empire. Meet the man behind the menu: Chef de Cuisine Jun Tao.

76

DRINK

PERSPECTIVE

52

One of the most exclusive wine and spirit collections is waiting for you at Yaamava’ Resort & Casino.

81

16

The pandemic jeopardized Goodwill Southern California’s ability to provide job training and placement – until the Tribe stepped in with a generous grant.

A tribal elder explains her desire to pass on the traditions to the younger generation and recalls her favorite memories about life on the Reservation.

TRADITION

Just a few generations ago, speaking Serrano was banned. But this project has given new life to the native language.

PHILANTHROPY

54

PARTNERSHIP

18

San Manuel Band of Mission Indians worked with UNLV to create law and hospitality programs tailored for Native gaming as well as scholarships for Indigenous people.

Sacred songs, lost in the chaos of colonization, are now being taught to the next generation.

57

CULTURE

21

PROGRESS

California officially honors the contributions of its Indigenous people on Native American Day.

22

ON THE HORIZON

HELLO

Cynthia Kiser Murphey shares when her fascination with the hospitality industry started and what she looks most forward to as the new General Manager of Palms Casino Resort in Las Vegas.

A quick look at dining, shopping, gaming and nightlife.

SUPPORT

60

Centuries ago, Indigenous people exchanged language and goods on what would become Route 66. Now the Tribe seeks to establish a thriving culture here once again.

San Manuel Band of Mission Indians brings opportunity to the region and embraces the wave of the future with its new supply and logistics facility.

Native motifs are woven with unexpected patterns and materials.

PROFILE

58

24

FASHION

82

84

Small businesses were struggling under pandemic restrictions, so San Manuel infused local establishments with the funds needed to keep their doors open.

28

A rough-hewn crust, a touch of sweet cream and generous helping of fruit make this the perfect end to a hearty meal.

A day-one employee talks about his start with San Manuel and what he loves about working at Yaamava’ Resort & Casino.

A program for the Tribe’s youth prepares the next generation to be thoughtful stewards of their prosperity.

HISTORY

LAST BITE

DIRECTORY

WHAT’S NEXT

62

GOLF

See why the 2021 charity golf tournament hosted

by San Manuel outshone the rest, and how you can be a part of the next one.

HAMIINAT MAGAZINE | 3

Hamiinat Winter 2022

BUSINESS COMMITTEE CHAIRMAN

VICE CHAIRMAN SECRETARY

Ken Ramirez

Johnny Hernandez, Jr. Audrey Martinez

TREASURER

Latisha Casas Alexis Manzano

MEMBER AT LARGE MEMBER AT LARGE

Karina Torres

MEMBER AT LARGE

Ed Duro

CONTRIBUTORS Kyle Anderson

David Kopasz

Peter Arceo

John Kristich

A VERY SPECIAL THANK YOU TO THE FOLLOWING: Valentino Campos-Silva

Sandra Marquez

Afsi Bird

Chelsea Marek

Jerry Bowlen

Tonya Oatman

Jenna Brady

Raoul (Beanie) Chacon

Anthony Olivas

Santos Chacon

Ken Ramirez

Carolann Duro

Running Bear Ramirez

Eudora Chang Lee Clauss Jacob Coin Dorothy Diaz-Gouzy

Reyna Rivera Chris Rosano

Nicole Fields

Ryan Sharpe

Andrew Henry

Kevin Shaw

Tracy Henry

Leeana Espinoza

Linchul Shin

Christopher Fava

Ken Shoji

Andrea Ferguson

Rikki Tanenbaum

Mark Gallegos Stevie Goldstein Joey Gottesman Abigail Graham Mat Grogan Kenji Hall Serena Harper Joseph Henderer Heather Jackson Alberto Jasso Heather Jerritone Cynthia Kiser Murphey Cathy Knowles

Annabella Hernandez Audrey Hernandez

Jun Tao

Gauge Hernandez

Shane Upson

Johnny Hernandez, Jr.

Brandi Vega

Nekoli Hernandez

Laurens Vosloo

Roman Hernandez

Oliver Wolf

Sophia Hernandez

Rocio Zorrilla

Devin Jimenez

Goodwill Southern California

Deron Marquez, PhD

Carlos Martinez George Murillo, Sr.

Linda Paramo Hawk Ramos James (Chico) Ramos James Ramos, Jr. James Ramos, Sr. Tom Ramos, Jr. Tom Ramos Rowena Ramos Carla Rodriguez Leah Torres-Rottenberry Halani Zavala Holly Zavala

LA Kings San Manuel Gaming Commission University of Nevada Las Vegas EDITORIAL MANAGING EDITOR

Audrey Martinez

MANAGING EDITOR MANAGING EDITOR

Ed Duro

Karina Torres

VP TRIBAL BRAND MARKETING

Jessica Stops

TRIBAL BRAND MARKETING

Darcy Gray

TRIBAL BRAND MARKETING

Julie Lopez

PUBLISHER

Peter Gotfredson

CREATIVE DIRECTOR EXECUTIVE EDITOR

Lauren Clulow Jessica Villano

Thank you to the San Manuel Band of Mission Indians and the entire tribal community for sharing their stories: past, present and future.

4 | HAMIINAT MAGAZINE

(puh-mee-ah chah-kee-meev)

OUR HERITAGE Pümia’ čakimiv: what we came with. The phrase describes our heritage, traditions, culture and all the songs, dances and special things our people have passed down over many generations.

In this section we celebrate the success of the Yuhaaviatam with a look at the new luxury Yaamava’ Resort & Casino at San Manuel – and all of the prosperity it will bring to the region. You’ll meet the people passing on the traditions of the Serrano people to the next generation, and the youth who are stepping up to become stewards of their culture. You’ll also hear from the women who helped form the first official San Manuel tribal government and see how the Tribe continues to give back to the community.

HAMIINAT MAGAZINE | 5

Progress

A look at the resilience and determination of the Yuhaaviatam to remain self-sufficient and sovereign.

Photo courtesy of the Gerald R. Ford Presidential Library

From Then to Now Early to Mid-1900s Tribe adapts and adjusts to reservation life.

U.S. government continues to dictate what the Tribe can and cannot do.

1975 1966

1880s 1700s-1820s Spanish missionaries and military encounter the Yuhaaviatam (one clan of the Maara’yam), which they call “Serrano” or “highlander.” Many Maara’yam are forced into the mission system as slave labor for Spain.

CREATION

Maara’yam people inhabit the mountains, valleys and deserts of Southern California.

TREATY MAKING

THE NEW DEAL

ASSIMILATION

1934 1850s-1860s American settlers invade Serrano territory.

CA governor instructs militias to exterminate Native people.

Yuhaaviatam are killed and chased out of their territory.

1891

1866 Raids and bloodshed decimate the Tribe.

Kiika’ Santos Manuel makes a decision to courageously bring the remnant of his people from the mountains to safety on the valley floor.

6 | HAMIINAT MAGAZINE

Articles of Association are adopted by San Manuel Band of Mission Indians.

Native American boarding schools are established in the U. S. with the primary objective of “civilizing” or assimilating Native American children and youth into Euro-American culture, while destroying and vilifying Native American culture.

U.S. government passes the Act for Relief of Mission Indians, which recognizes the Tribe as a sovereign nation and establishes the Reservation. The Tribe chooses the name San Manuel Band of Mission Indians.

Indian Reorganization Act is enacted by U.S. Congress, aimed at decreasing federal control of American Indian affairs and increasing Indian self-government and responsibility.

A.K. Smiley Public Library, Gerald Smith Collection

Since Time Immemorial

President Ford signs the Indian SelfDetermination and Education Assistance Act, a federal policy of Indian selfdetermination, first declared by President Nixon.

1970 In address to Congress regarding the federal policy of terminating relationships with tribes, President Nixon states, “This policy of forced termination is wrong.” He then outlines a policy of self-determination rather than termination.

2017 Tribe transforms bingo hall into Rockin’ Casino area.

1986 San Manuel Indian Bingo opens.

1987 1978 Indian gaming movement begins with Seminole Tribe of Florida.

California v. Cabazon: U.S. Supreme Court landmark decision affirms right of tribal governments to conduct gaming on their lands.

1990s-2000s Tribe takes an active role in passing Proposition 5 and Proposition 1A.

1998 Proposition 5 is supported by 63 percent of voters in favor of gaming by Indian tribes in California.

A lawsuit by a labor union causes the measure to be struck down by California Supreme Court.

2021

2005 New San Manuel Indian Bingo and Casino opens.

2019 San Manuel Gaming and Hospitality Authority forms to explore economic growth opportunities.

Residence Inn by Marriott opens in Washington, DC. The project is from the Four Fires intertribal economic partnership, which includes San Manuel Band of Mission Indians.

SELF-DETERMINATION

San Manuel Casino becomes Yaamava’ Resort & Casino at San Manuel.

STRENGTHENING OUR FUTURE

1988 Indian Gaming Regulatory Act passes, creating statutory framework for Indian gaming.

First phase of San Manuel Casino Resort expansion finishes.

2006 San Manuel Band of Mission Indians breaks ground on San Manuel Village in Highland, CA, a mixed-use, off-reservation, commercial development.

1994 San Manuel Indian Bingo adds gaming operations and advances goal of economic selfsufficiency.

2018 Opening of the Autograph Collection, The Draftsman Hotel, in Charlottesville, VA, a joint venture that includes the San Manuel Band of Mission Indians.

2007 Residence Inn by Marriott opens in Sacramento, CA. The project is from the Three Fires intertribal economic partnership, which includes San Manuel Band of Mission Indians.

1980s

2021 San Manuel Gaming and Hospitality Authority announces agreement to purchase the Palms Casino Resort in Las Vegas.

2008

SMBMI seeks new business opportunities to strengthen sovereignty and journey towards self-sufficiency.

Hampton Inn and Suites Hotel opened in Highland, CA, at San Manuel Village, a development of the San Manuel Band of Mission Indians.

2000 Proposition 1A, supported by 65 percent of California voters, changes the state constitution and provides exclusive right to Indian tribes to operate a limited scope of casino-style gaming on Indian lands, in accordance with federal law.

2016 SMBMI acquires sacred lands in San Bernardino Mountains with purchase of Arrowhead Springs Hotel.

HAMIINAT MAGAZINE | 7

Giving Back

A Cultural Tradition;

“We’ve always been a humble and giving Tribe.”

Philanthropic giving is one of the defining characteristics of the San Manuel Band of Mission Indians. Learn why it’s so important and how the gifts have impacted others.

BY PATRICIA KIRK

“Our relationship with the San Bernardino community has been going on for over a century.”

8 | HAMIINAT MAGAZINE

“Yawa’ inspires us to give back to not only our community but also to support human needs.”

L

of acting on one’s belief. To the Tribe, this means

T

preserving and protecting its ancestral lands and

Today, Yaamava’ Resort & Casino at San Manuel

offering a better quality of life for its inhabitants.

(formerly San Manuel Casino) has become the

But Tribal Vice Chairman Johnny Hernandez, Jr.

largest and one of the most successful casino-

said, “Yawa’ inspires us to give back to not only

resort operations in California.

ike their Serrano ancestors, the citizens of the San Manuel Band of Mission Indians practice the spirit of Yawa’, the concept

our community but also to support human needs

he Tribe opened a small bingo hall in 1986, ideally situated a short drive from Los Angeles, Riverside and

Orange counties, which was a huge success.

The gaming industry lifted the Tribe’s

throughout the United States and all of Indian

people out of poverty, boosted the regional

Country.”

economy with thousands of new jobs and

“We’ve always been a humble and giving

spending on local goods and services and

Tribe,” added Audrey Martinez, San Manuel

enabled the Tribe to invest in hotels and other

Tribal Secretary. “We always tried to give back

real estate nationally. encompass environmental, arts, tribal cultural

what we could, no matter what. It didn’t have to be

In marveling at the San Manuel Band of

financial. It could just be something like a place to

Mission Indians’ success, only one thing could

preservation, Native language revitalization,

hold a meeting.”

match it: its philanthropic generosity. Today, the

nonprofit capacity building and disaster response.

“San Manuel Cares focuses resources on

“Now that the tables have turned, we see the needs in our local community and in other tribal communities and feel it’s up to us to help out. We’re doing what we couldn’t do before, and we’re very grateful to be able to do that.”

services, programs and initiatives that deliver the greatest value with measurable cultural and social impact,” said San Manuel Chairman Ken Ramirez. “We cherish and celebrate our spiritual, cultural and tribal traditions, support sustainable environmental practices and advocate for

She said the Tribe’s relationship with the community is mutual and notes, for example,

Tribe gives locally and across the country.

Through the Tribe’s efforts, it has been able

resilient, healthy communities,” he added.

San Manuel philanthropy has grown from a

that the Tribe has worked closely with the

to improve access to healthcare and education;

small operation that relied on personal contacts

Highland Senior Center for the last 30 years.

develop both economic and community

to find worthy projects initiated by local

“Whether it’s food, water or something else they

initiatives; and fund special projects that

nonprofits to now a robust effort with a top-tier,

needed or we needed, we always found a way to help each other out,” said Audrey.

Thirty years ago, when the Tribe was living in poverty, people from the San Bernardino area recognized their struggle and brought food, clothing and whatever else was needed to sustain them through those difficult times. Even as poor as they were, tribal citizens returned this generosity, giving back fruit and baskets that had taken them weeks or months to make.

Audrey, who recalled happily growing up on the Reservation, was unaware of her family’s poverty.

“I remember people bringing clothing and gifts for the kids at Christmas,” added Audrey. “People saw a need and came and helped,” she continued, noting, for example, that the local Jaycees came up to the Reservation to help the men build a community center that provided meals.

“Our relationship with the people in the San Bernardino region has been going on for over a century,” said Johnny. “When our Tribe didn’t have access to healthcare and those typical things that every person should be able to get, doctors from Loma Linda came on horseback and in buggies to provide services to our people.”

HAMIINAT MAGAZINE | 9

four-pillar focus for the giving program.

Audrey Martinez explained the four pillars that

get help from cities and foundations. It’s different for tribes. They don’t have that kind of help or those

are the hallmark of the Tribe’s philanthropy. She

opportunities, so anything we can do to help them

stated that a healthy community must be physically

get a little ahead warms my heart.”

and mentally fit to grow and contribute to the

The Tribe has provided funding for boys and

well-being of the region. Education expands and

girls clubs on reservations and helped Eastern

strengthens the minds to grow future leaders, open

and Midwestern tribes living in substandard

doors to opportunity and bring prosperity to the

housing. Knowing the people would face freezing

area. Investments in safety, housing, employment

temperatures, the San Manuel Band of Mission

and infrastructure projects help to stabilize the

Indians provided blankets, jackets and anything else

community. And special projects encompassing

needed to get them through the winter as well as

environmental integrity, arts, native language

helped them build secure housing.

“The Tribe now has the ability to take care of not only our own people but also to practice Yawa’ throughout our community, to give back to those who stood with us from the beginning.”

revitalization, nonprofit capacity building and others are a key element of the Tribe’s giving.

Johnny explained that government funding tends to go to the larger cities, which is why they have a deep

“Now that the tables have turned, we see the

commitment to those living in the Tribe’s ancestral

needs in our local community and in other tribal

lands. “Sometimes it feels like our area gets left out,”

communities and feel it’s up to us to help out,” said

he said. “That’s why San Manuel prioritizes our local

Audrey. “We’re doing what we couldn’t do before, and

region.”

we’re very grateful to be able to do that.”

But San Manuel Cares supports nonprofit

“Our relationship with the people in the area is

organizations working to create a better tomorrow

reciprocal,” Johnny added. “The Tribe now has the

for all communities. “As Serrano people, we feel like

ability to take care of not only our own people but also

it’s our duty to take care of our ancestral territory,

to practice Yawa’, to give back to those who stood with

the people locally and Indian Country as well as help

us from the beginning.”

others get what they need,” Johnny said. “In fact,

Audrey notes that San Manuel Cares helps tribes

a lot of the big money goes to support vulnerable

facing social and economic challenges throughout

communities outside of the local area in places like

California and nationwide. “There are still tribes in

South Los Angeles, San Francisco and beyond.”

California that don’t have electricity,” she said. “I like helping people in our local communities, but they

10 | HAMIINAT MAGAZINE

San Manuel Cares participates in many projects that help vulnerable populations and has donated

Empowering Lives MARY’S MERCY CENTER The Tribe’s partnership with Mary’s Mercy Center began in 2004 with a $5,000 donation to Mary’s Table and Veronica’s Home of Mercy to help provide daily meals to the homeless and create a safe home for homeless women with children. The relationship has continued to grow and today has expanded to the support of Mary’s Mercy Center, an independent nonprofit affiliate of the Catholic Church. Today, the Tribe has provided an $8 million investment to build Mary’s Village, a place of hope for homeless men. With San Manuel’s funding, the organization was able to create over 100 new transitional housing beds in the local region.

hundreds of thousands of dollars to programs and organizations that benefit the health and well-being of Inland Empire residents. The Tribe has supported organizations such as the Community Action Partnership’s Community Food Pantry, Family Service Association’s Senior Nutrition Program, Catholic Charities rental and mortgage assistance program to support at-risk families, the City of San Bernardino for the first all-accessible playground in the city and the American Red Cross for disaster assistance to families.

But the Tribe’s big gifts of $1 million or more include a $25 million gift to Loma Linda University Hospital for the San Manuel Maternity Pavilion within Loma Linda University Children’s Hospital facility, which expanded care to the region’s most vulnerable mothers, babies and children.

It was with this gift that members of the Tribe felt their journey on the road to self-sufficiency and prosperity had come full circle: if not for the doctors at Loma Linda coming to care for the tribal citizens and deliver their babies more than a century ago, the Tribe might not be here at all.

“Philanthropy is important because we completely understand what it is like to have needs across the whole spectrum of life, whether it’s food, shelter, clothing,” explained Johnny. “Now we’re in the position to give back, especially to the community that has given us so much, so it’s one of the most important priorities to the Tribe, especially here in our homelands.”

Reinforcing Healthy & Resilient Communities

Inspiring Our Future Through Education

RIVERSIDE SAN BERNARDINO COUNTY INDIAN HEALTH

BRIGHT PROSPECT

The San Manuel Band of Mission Indians has been a key partner in building out the capacity of the Riverside San Bernardino County Indian Health clinics in the Inland Empire. In decades past, San Manuel tribal citizens had received healthcare services at the clinic and the Tribe wanted to continue the relationship by supporting new healthcare clinics throughout the Inland Empire. Since 2005, the Tribe has funded more than $5.2 million in various capital campaign projects and several health programs.

Bright Prospect empowers low-income, firstgeneration students to gain admission, succeed and graduate from four-year colleges and universities by providing a comprehensive counseling and support system throughout their high school and college years. The program’s goal is to break the cycle of poverty by significantly increasing the collegegoing culture and rate in the community. Currently, the program serves 2,578 high school and college students from Los Angeles and San Bernardino County. Since 2013, the Tribe has provided contributions in support of its College Scholarships for San Bernardino County Students Program.

Preserving our Cultural Traditions & Empowering Indian Country KERES CHILDREN’S LEARNING CENTER Keres Children’s Learning Center provides a 50/50 dual language immersion school to the children (age 3-12) of the Cochiti Pueblo in New Mexico. The elders, the only fluent Keres speakers, work closely with the students; parents also attend language classes with elders or KCLC’s annual Language Symposium.

Because of the funding from San Manuel, now entering its second year, KCLC has been able to continue the language revitalization work within their respective communities.

HAMIINAT MAGAZINE | 11

Leadership

Founding Mothers of San Manuel

As the San Manuel Band of Mission Indians updates its governing documents to address the challenges of the 21st century, three surviving signers – part of the all-woman leadership group that crafted and signed the original Articles of Association in 1966 – reflect on what female leadership taught them and what it means today.

BY JACQUELINE KEELER

E

arly in the COVID-19 pandemic in April 2020, the San

(Chacon) Paramo, all young women in 1966, were learning the

Manuel Band of Mission Indians swore in new tribal

ropes of leadership from their mothers and aunts who had led the

government leadership. Consisting of a majority of

Tribe for years. “It just always seemed to be that way. It seemed

women, this would be news for most tribes in the United States,

to be the women,” Ramos explained, noting her mother, Martha

but not for San Manuel, which, in 1966, was led entirely by women.

Manuel Chacon, was the Tribe’s spokesperson, or recognized

It was an all-female group/cohort that wrote and signed into law the Tribe’s Articles of Association. This was at a time when

San Manuel Treasurer and Chairwoman of San Manuel Gaming

there were only 13 women in the entire United States Congress:

and Hospitality Authority (SMGHA) Latisha Casas noted that both

Five of the 11 in the House and both in the Senate had succeeded

her mother and grandmother had served as Chairperson for the

their late husbands to their position as “widow candidates.” But

Tribe. She speculated that it was due to “the coming of foreign

for the women of San Manuel, leadership in their own right came

powers onto our territory, Native men were pulled away from their

naturally.

communities by the Spanish mission system and early California

When asked how the leadership of the Tribe ended up being comprised of all women 55 years ago, Rowena (Chacon) Ramos,

state laws, leading to unjust incarcerations and forced labor.”

Serrano men continued to leave their communities into the 20th

one of three living original signers of the Tribe’s Articles of

century due to military service and distant work locations. It was in

Association, said laughing, “We were the only ones that would

the men’s absence that San Manuel women took on leadership roles

do it. The guys didn’t want to do it. They all declined.”

while still fulfilling their caretaker duties and “worked to sustain

Rowena, her sister Sandra (Chacon) Marquez, and Linda

12 | HAMIINAT MAGAZINE

leader, during the 1950s.

their community culturally, economically and politically.”

T

he need for federal services coupled with their leadership obligations required structure to

their governance efforts. Up to that time, governance for San Manuel was based solely on tribal customs and traditions, which were not readily understood by the federal government. “We had to come up with Articles of Association in order to receive services from the Bureau of Indian Affairs (BIA) like HUD homes, roads, electricity and water,” recalled Sandra Marquez, also a daughter of Martha Manuel Chacon and signer.

Working off a sample they requested from a BIA field agent, the original signers – Julia Williams, Erma Jimenez, Jane Duro and Frances Morongo (all who have since passed) along with Sandra Marquez, Rowena Ramos and Linda Paramo – worked through the year, shaping the Articles to meet their needs.

Marquez pounded out the drafts and finished the final

Linda Chacon Paramo, Erma Montes Jimenez and Rowena Chacon Ramos

version on an old typewriter. The women say they

the childhood days of these three women leaders

cactus. Once, they had to fight for it – and the women

were not forced to use a “boiler-plate” constitution. In

provided unique lifelong learning experiences. As

led the charge.

fact, the field agent was reluctant to provide them with

children and young people, they also found refuge

a sample of the document until they insisted.

in their Reservation, which at the time was only 640

cutting the cactus down,” Linda Paramo said. “So,

Before obtaining federal services, everything

acres in size. The tribal citizens could only build on

Rowena’s mom and sister and my mom and two aunts

– from fixing pipes that brought water from the

the flat part of the mostly mountainous land left to

jumped on the truck and chased them.”

springs to maintaining the Big House where they

them. There was a single street with only one way

held meetings and ceremonies – was maintained by

in or out. But despite their humble home, the elders

dump it all out because they were coming and taking

pooling their families’ meager resources and even

described joyfully exploring their land and canyons.

it all. Yeah. All the cactus and not paying for it.” Both

holding bake sales outside the local grocery store.

This was a place where they only rarely had to deal

women were overcome with laughter as they told

Often, this meant they went without. And when the

with the outside world.

the story.

elders who had maintained the pipe from the spring

“The hills were our playground,” Sandra

“There were some guys who came up and were

“All women,” Rowena noted, laughing. “Made them

With the completion of the Articles of Association, BIA funds became accessible, and family members could move back to the Reservation with the promise

“At eighteen, I made a promise to my Tutu. She told me to get an education and bring that education back to the Tribe.”

of housing, water and electricity. Recalling those times in the mid-’60s, all three elders said they could not have predicted the tremendous success the Tribe would have with gaming.

waters died, they found themselves without water.

Marquez recalled. “The canyon was our playground

“In 1959, it was the year I graduated from high

– Sand Canyon. The Reservation was on the hill. We

school,” Rowena Ramos remembered, “and it was a heck of a mess because we couldn’t even get the water

ran all over those hills.”

Once, the then teenagers, gave their families a

hooked up. We were using the ditch water at that time.

scare when it took them a long time to get home

We’d boil it and everything. I remember my mom

one evening. “They were mad because they were

going and getting it by the buckets to water her

looking all over for us,” Ramos said. “We never told

flowers and her vegetable gardens and stuff. She used

them we were going. I never did that again. We

to go get the little white bucket with a red trim on it.”

really got in trouble that night.”

As they relay these stories, the women are

Their land provided an abundance of resources

overcome with laughter. Despite the poverty they

they needed for their sustenance. Gathering

experienced, they didn’t know they were poor until

of plants, medicines and materials needed for

they went to school with the white kids in town. And

everything from making gourd rattles for Bird

yet facing the challenges together as a community,

Singing to building a Kiič, or traditional home

sometimes even up against overt racism and scorn

structure, were part of Yuhaaviatam life. They

by their neighbors, their experiences bonded them

depended on the land for food, too. Not only

together as they supported and helped one another.

growing citrus to sell to the public, but their

Life on the San Manuel Reservation during

traditional Native food including pinon, yucca and

HAMIINAT MAGAZINE | 13

W

e literally had nothing,” Lynn Valbuena, former Chairwoman of the San Manuel

Band of Mission Indians, told Indian Country Today in 2015 when she was inducted into the Gaming Hall of Fame. “We had no water or electricity until the fifties. We had welfare trucks come to our Reservation with powdered milk and other surplus government commodities.”

These experiences served only to reinforce the

true character of the Yuhaaviatam as hospitable people, who were quick to help a stranger traveling through their vast ancestral territory. They gave what was needed for the visitor to complete their journey. The caring nature of the people of San Manuel continues today.

Over the past few decades, San Manuel has

Norma Fabela Manzano, Frances Morongo, Julia Morongo Williams and Jane Morongo Duro

contributed more than $290 million to communitybased nonprofits and universities in Southern

and weed out murky offers while building its gaming

California and across the country to Indian tribes

business. Good governance and the documents that

and Native nonprofit groups. During the pandemic,

lay the groundwork for it can be powerful tools for

the Tribe set a million dollars aside to assist 50 small

development.

businesses from within their Serrano ancestral

Today, a new tribal constitution – the

territory. “We are driven by memories of how the

Yuhaaviatam of San Manuel Nation Constitution –

Reservation used to be,” Valbuena noted, “as well as

is being crafted and deliberated upon to replace the

our Serrano traditions of sharing with others.”

1966 Articles.

The work of the women who crafted and shaped

“Those pages provided a modus operandi

Rowena Chacon Ramos and Linda Chacon Paramo

the Articles of Association back in 1966 contributed

that allowed the Tribe to flourish,” said Deron

to the Tribe’s business success in the later years.

Marquez, PhD and former San Manuel Chairman.

“They are doing so well,” Sandra said. “And we will

“We knew we had to do it no matter what,” Rowena

“The new structure seeks to validate the current

keep encouraging them.”

said. “It just took a long time getting it the way we

governmental functions as practiced by the General

thought was going to be best for us.”

Council and elected bodies, clarifying where

leaders at San Manuel is Latisha Casas. “At eighteen,

Another example of the new generation of women

needed. The current draft contemplates a desire

I made a promise to my Tutu [grandmother, Martha

said the Articles established the foundation and

for ‘grand community’ involvement, pursuing

Manuel Chacon] to go back to school,” Latisha recalled

helped guide the Tribe through tough decisions

summum bonum, the greatest good.”

recently for Indian Country Today. “She told me to get an

Roy Chacon, Rowena and Sandra’s brother,

Alexis Manzano – who served on the Judiciary Committee as Vice Chairwoman until 2020 and

As of this date, Latisha, a graduate of the University

currently serves on the Business Committee –

of Redlands, has served as Treasurer for six out of a

continues this work. Twenty-five years old and among

possible seven terms and is also currently serving as

the new generation of San Manuel women leaders,

the Chairwoman of SMGHA.

Manzano, a descendent of Frances Morongo, is a

resisted the push to organize a government under the

Constitution Working Group. In this role, she is helping

Indian Reorganization Act of 1934. The community

to guide efforts to update the Tribe’s governing

valued its own authentic form of government, which

documents. San Manuel Chairman Ken Ramirez hailed

had worked for them for thousands of years prior

her election and her service as bringing new energy to

to reservation life, which the people of San Manuel

the committee and blazing new paths for the upcoming

continue to mirror in much of their governance.

“They’re all very intelligent,” said Sandra Marquez,

14 | HAMIINAT MAGAZINE

This has been a long journey for the Tribe that

member of the Yuhaaviatam of San Manuel Nation

generation of San Manuel citizens.

Rowena Chacon Ramos and Sandra Marquez

education and bring that education back to the Tribe.”

Even difficult memories for the elders are told with laughter. Back when the Yuhaaviatam people,

speaking of the younger generation. Take Alexis for

the People of the Pines, were confined to a single

example, who earned her bachelor’s degree from

street at the bottom of the steep hillside Reservation,

St. John’s University and her master’s from Claremont

they survived because of community and a desire to

Graduate University, where she is currently earning

persevere and thrive in the midst of adversity.…Like

her doctorate. Sandra’s granddaughters are also

the grandmas and the aunties chasing cactus leaf

pursuing higher education: Keely Marquez recently

thieves from the Reservation decades ago, today the

graduated from the University of Arizona and Kayla

women of San Manuel remain bravely and fiercely

Stouffer from California Baptist University, Riverside.

committed to their community and its sovereignty.

Perspective

R eflection

One of San Manuel’s most respected tribal elders shares about her childhood growing up on the Reservation and how she feels about passing on the traditions to the younger generation.

Rowena Ramos was born September 28, 1941 and was raised on the San Manuel Indian Reservation with her siblings: Pauline (Dimples), Roy, Beanie, Sandy and Carla.

She is the great-granddaughter of Santos Manuel,

Rowena worked as a beautician until she retired and is co-owner of Executive Fitness and Mixed Martial Arts. She also has received awards for her philanthropic support.

Rowena served on the Tribe’s Business Committee in the

granddaughter of Jesusa Manuel and daughter of Martha

early years and was one of the original signers of the

Manuel Chacon and Raoul Chacon.

Articles of Association.

Rowena has been married for 55 years to James (Jaime) Ramos and has four children: Ken, Alaina, James (Chico) and Tommy. She has 17 grandchildren and 15 great-grandchildren, with two more on the

She believes in keeping the youth active to promote productive leaders. She also believes in teaching traditions, such as basket weaving, in the tribal programs. Rowena encourages passing down

way, and she prays for them daily. She believes

the Tribe’s stories, songs, language, dances and

if we never lose sight of God, and are thankful

values so the tribal citizens never forget where

for all we have, the Tribe will continue to be

they came from.

successful.

Q

What does it mean to you to be Serrano, and a citizen of the San Manuel Band of Mission Indians?

Q

As you think of how much you’ve seen change in your lifetime, what are you most proud of?

Everything. Being Serrano and Cahuilla

It makes me feel good that the kids can go

is who we are.

to the colleges they want to go to. They won’t

Q

have to hurt for the money to go to college

What is one lesson you’ve learned from your elders?

To keep our traditions going. To hand them down so nobody forgets. Always remember

like we did. I’m so happy for that.

Q

What was it like growing up on the Reservation as a child?

where we came from.

I was one of the last ones born here. My first four

Q

years we lived down in San Bernardino because

What are some of your greatest memories growing up?

Dodie, Linda, Irma and I were always

my dad was from the area. When I turned five, we moved back, and I’ve been here ever since.

hair with lipstick. Mom and Dad saw my

Q

hair and got mad! They made us wash our

My brother was in a band. Dodie’s dad Vincent

hair and our tub was full of red. Oh my

Morongo, took us to other reservations to go

goodness. I had a hard time cleaning that

dancing and hear my brother play.

tub. Didn’t do that one again!

Q

together. One time, Irma and I dyed our

Q

Can you talk about changes to the Reservation over time?

What is a fond memory you have of growing up in this area as a teenager?

What is one piece of advice you’d like to pass on to the younger generation?

I’m always telling my grandkids: learn

There was nothing up here but orange

everything about the Reservation. Don’t let it

trees and an apricot grove. I have a picture

die out. If that happens – we’re all gone. They’re

of my mom and dad and in the background

singing the Bird Songs and dancing and they’re

you can see the orange groves and the

carrying on the stories; my boys are carrying

apricot grove.

on the stories as well. Don’t let it die out – that’s from my mom and the other elders.

HAMIINAT | 13

Tradition

Serrano R E AWA K E N I N G

How the San Manuel Band of Mission Indians are giving new life to the Native language.

Contributing writer Carolann Jane Duro with additional reporting by Nicole Fields

Do a quick internet search on the Serrano language and you’ll find reports of its death. But cross the threshold of the San Manuel Community Center’s Education Department and you’ll be greeted with a spirited “Hamiinat!” The word translates to hello and was so important to the Serrano people that, at one point in their history, they were known as the Hamiinats.

The Community Center on the San Manuel Band of Mission Indians Reservation is the headquarters of the Serrano Language Revitalization Project (SLRP). Here the walls are covered in Serrano phrases, pictures of local animals and vibrant artwork from the children who are learning to speak the language of their ancestors.

Venture further and you’ll find students and teachers sharing stories in Serrano, a critical next-level development for the SLRP. “I’m focused on speaking conversationally because I don’t want to lose this part of our culture,” explained tribal citizen and intern Nicole Fields, who has been learning the language since she was two. “It’s important for Serrano to survive as a spoken language, not just as phrases or words in history books.” The high school student’s passion for the language has led her to an internship at SLRP, where she is teaching the language, translating stories and transcribing audio, among other things.

T

he Serrano Language Revitalization Project officially began in 2004, but it sprang from tribal efforts to bring back the

language starting in the 1980s. To date, the program has successfully developed a written alphabet, dictionary, grammar and teaching textbook, a variety of educational materials and even the college-level curriculum for CSUSB. The yearlong course – taught by Joe Henderer and team in conjunction with Ernest Siva – gives students the

W

ability to speak basic Serrano as well as a history hat led to the creation of the SLRP

“He’s heavily involved in going back through

is a story all too common in

collections of language, recordings and journals,”

California Indian communities:

explained Joe Henderer, Manager of the Serrano

of the culture, all while earning high school or university-level credit.

Classes at the Community Center are offered to

an attempt to force assimilation and erase

Language Revitalization Program. “In fact, we spent

tribal adults almost any day and time; tribal youth

Indigenous culture. These objectives were carried

years thinking we understood what was being said on

are welcome to participate after school or tutoring.

out through the Mission system and boarding

a certain recording and then one day, as we listened

When school is out, the Summer Academy offers

schools, where tribal youth were forbidden to

to it with Mr. Siva, he said, ‘Did you catch that?’ And

Serrano learning activities, games, field trips and,

speak Native languages.

we realized there’s a word that no one ever knew

once, even a language immersion camp for young

about on that file. Once we realized that was a word,

tribal citizens.

Today, there are very few people who grew up with Serrano speakers, but Ernest Siva, an

we heard it in five other places with different people.

elder from the Morongo Band of Mission Indians,

Then we went back and adjusted our definitions.”

remembers hearing Serrano in his home. Now

In fact, it was Ernest’s aunt, Dorothy Ramon,

The staff and tribal interns – under the direction of the Education Department, overseen by the Education Board, which is made up of tribal citizens

he has taken an active role in the revitalization

a prolific Serrano speaker, who created the

– also are pursuing other initiatives: community

efforts. Ernest not only teaches the Serrano

fundamental teaching tool of the SLRP: her

outreach; board books for toddlers; oral history

language course at California State University,

autobiographical work written with linguist Eric

projects; and words and phrases of the week to

San Bernardino (CSUSB), but he also meets with

Elliot, entitled Wayta’ Yawa’. Documenting her

strengthen conversational skills.

the San Manuel Education Department, attends

knowledge and the oral history in English and

cultural events, shares oral histories and sings

Serrano, the book is now used to teach students

seasonality. We’re not just asking ‘Where are you?

traditional Bird Songs.

about the Serrano culture and language.

Where are you going?’ but ‘Where do the oaks

16 | HAMIINAT MAGAZINE

“Right now, we’re focusing on plants and

grow? Where do acorns come in? When do we go there so we can gather enough food for the winter?’ This gives more grounding within the ancestral territory and gives cultural context that goes hand in hand with speaking the language. It’s such a different learning experience because the language is already adept at talking about these things within their culture,” Henderer explained.

Through the SLRP, the Tribe introduces language

Tribal youth share what they love about learning Serrano:

to the children at a young age, so they know their

“but also in schools, sacred ceremonies and

heritage is alive today, not just in myths, stories and

tribal government proceedings,” he said. “The

songs. One young student, Adysin, age 4, said she

goal is for people to use it as a true language,

loved learning her ABCs and how to talk about the

to get to the point where they can carry on

“I can learn new words every time I see my teachers, and that is why I love Serrano.”

– Kai’a, 6

weather and food. An older student, Wee-sha, age 16,

conversations. And we’re getting there: the community is starting to use Serrano in some

“Learning Serrano” – Maliyah, 6

explained, “I like learning Serrano because it helps me learn about my people and it connects me to my

of our formal meetings.”

Tribe as a whole.”

Carla Rodriguez, former Chairwoman of the

Today, because of the collective effort of the community to reawaken the language,

Tribe, agreed that learning her Native language

tribal citizens interact with Serrano daily, are

has deepened her appreciation for her culture.

encouraged to speak it as often as possible and,

“I had family members who spoke Serrano and

perhaps most importantly, the youth are growing

because of this early experience, I became a fierce

up with the language, songs, stories and values.

advocate for language revitalization.” Along with

“Parents want their kids to speak Serrano,

taking classes through the SLRP, Carla volunteered

even though they never had a chance. I’ve had

as a teacher for the California Native American

parents say, ‘I didn’t have any of this. I don’t

Day program at CSUSB, where she used a

know one word.’ To see them begin to learn it

traditional acorn game to teach children numbers.

and help create a space where the language is

Johnny Hernandez Jr., Tribal Vice Chairman and

valuable within the community is amazing,”

“Learning the animals.” – Jane, 7 “Everything.” – Martin, 8 “My favorite part of learning Serrano is learning new words and doing the weather report.”

– Kawai, 8 “I like learning about the animals and the plants.

That’s fun.” – Sophia, 10 “My favorite part about Serrano is the games we play and learning how to say what time it is.”

– Apathy, 11 “My favorite part is learning stories. I like the one about the brothers with the red and blue headbands. That’s my favorite. Also, our dad teaches us.” – Audrey, 12

Chairman of the Education Board, not only wants

said Ed Duro, who currently serves on both the

“I like it because it’s part of our culture.”

– Uriah, 13

to see the language used in everyday conversations,

Business Committee and the Education Board.

“Reconnecting with my culture.” – Claudia, 16

HAMIINAT MAGAZINE | 17

Culture

6 | HAMIINAT MAGAZINE

Songs

of the

People Ancient songs that connected the people to one another and the land were almost wiped out by colonization. Today the Yuhaaviatam of the Maara’yam have relearned those songs and are sharing them with the next generation.

By Sean Milanovich Photography by Robert John Kley

L

ong ago, the Cahuillam (keepers of the Cahuilla Bird Song

the massacre. The Reservation was a barren scrubland, miles from

tradition) and the Maara’yam (keepers of the Serrano Big Horn

their more resource-rich ancestral lands.

Sheep Songs) lived in the mountains, canyons, deserts and valleys around the San Jacinto and San Bernardino Mountains.

Their way of life had been completely disrupted and – instead of hunting, gathering acorns and singing the songs – the people

Creator made them caretakers of the land, water, plants and animals

were solely focused on protecting their families from further threat

and then gave them songs to help and heal themselves. After Creator

and making whatever living they could, however small. Cultural

died, the people scattered and went on a long

expressions went underground and, by the 1990s,

walk. They recorded the travels and their experiences in song. Known as Bird Songs, they told the epic journey of the first people’s migration and their return to their homelands.

According to the Bird Songs, when the people returned, they settled in different areas and they created good health and well-being through song. The people sang from the valley floors to the mountaintops to give thanks all throughout the year.

“The Bird Songs taught the people life lessons,” tribal citizen Tom Ramos explained.

“And the Bighorn Sheep Songs honored the animals and gave thanks.”

Tom and his brother James, the first Native California State Assembly Member, are part of the effort to revitalize the tradition. The great-great grandsons of Santos Manuel, for whom the Tribe is named, now educate the tribal community on the importance of the songs through the Tribal Unity and Cultural

only a few people amongst all Southern Californian

The songs teach the people and share the culture. They remind the Yuhaaviatam of who they are and where they came from.

One of the hummingbird songs tells the story of the older hummingbird that goes into the flower and takes its time to get its nourishment, as the younger hummingbird flies around so fast to get to every flower that it never gets full of the nectar it needs.

The Maara’yam Bighorn Sheep Songs were sung before a hunt.

The people honored the Bighorn and gave thanks for their sacrifice to feed the people. In the same sense, when a man cut down a tree, a song was given to honor the tree. The people learned early on that one must always put back for the next one.

Cahuillam and Maara’yam knew the Bird Songs.

T

om and James Ramos recalled traveling to Agua Caliente Reservation in the 1980s with their grandmother Martha Manuel Chacon, where

she sold palillies and frybread at Andreas Ranch. It was here they experienced tribal citizens singing Bird Songs – at the invitation of the late Anthony Andreas, head Bird Singer for the Painiktem Clan – and were inspired to learn the ancient songs.

The Yuhaaviatam struggled to keep their songs, but elders from other tribal communities shared theirs: Cahuilla elder Robert Levi from Torres Martinez Band taught the Cahuilla Bird Songs and, to this day, Maara’yam elder Ernest Siva – from the Morongo Band – teaches the Big Horn Sheep Songs.

Today the songs are taught through San Manuel Band of Mission Indians’ tribal programs, which have grown to include basketry, cultural history, ethnobotany, language and pottery. “James and I teach our youth at every opportunity we get,” said Tom,

Awareness Program.

including the Yaamava’ Spring Celebration, Yucca

I

n 1866, the peaceful Maara’yam in the San Bernardino vicinity

Harvest, Yuhaaviatam Camp and California Native American Day

were invaded by settlers who set out to exterminate all Indigenous

as well as at other tribal Reservation gatherings, where song plays a

people in mountains and high deserts. “There were shootings and

significant role.

killings everywhere,” explained James Ramos.

In 1891, the United States government established the San Manuel Reservation for the members of the Yuhaaviatam clan who survived

820 || HAMIINAT HAMIINATMAGAZINE MAGAZINE

“The songs are to be cherished. All that we are, all that we have done through song, it was done so we could be here today,” explained James.

Progress

FIRST CALIFORNIANS

F

BY KENNETH SHOJI

rom the Kumeyaay in San Diego and the Serrano in San Bernardino all the way to the Yurok in the Klamath Basin, the indigenous tribes

of California each has a unique and diverse

Culturally, California is one of the richest states in the nation thanks to the heritage, traditions and history of its many federally recognized tribes. Now the state is honoring those contributions with Native American Day.

culture that has lasted through countless generations.

this conference demonstrated that active engagement could shape public perception and ultimately set public policy; this was how they forged a path toward a paid state holiday.

On California’s Native American Day this year,

the governor signed a historic bill granting state

Today there are more than 109 recognized tribes in

judicial branch employees the first ever paid holiday on

California, more than any other state in the nation.

California’s Native American Day. This holiday replaces

An acknowledgment of the California Indians came

2014, Assembly Bill No. 1973 permanently set this

Columbus Day as a day the courts will be closed to

in 1968 when Gov. Ronald Reagan signed a resolution

day as California’s Native American Day holiday.

mark the contributions of Native people in California.

calling for the fourth Friday of each September to be American Indian Day. It was hoped that this acknowledgment would help to inform the public about Native American heritage and the problems faced by Indians in California.

For years, the California tribes celebrated the

However, there was more work to be done to

Tribal citizen and now Assembly Member James C.

ensure that this day received the fullest measure

Ramos (D-Highland) with continual support from San

of recognition: a paid state holiday.

Manuel, secured a unanimous 72-0 bipartisan vote

Over the last two decades, San Manuel hosted the California Indian Cultural Awareness Conference

paving the way for the governor’s signature.

“We are so enthusiastic to announce, on California

(CICAC) to teach factual history of California’s tribes

Native American Day, that the governor has signed the

fourth Friday of September by renewing their ties

and spread awareness of the holiday. This week-

bill giving Native American Day the fullest measure of

to the Earth and keeping alive the ways of their

long conference and celebration has drawn tens of

recognition within the state of California judiciary,”

ancestors through traditional observances.

thousands of teachers, students and the general public,

said San Manuel Chairman Ken Ramirez. “Tribes

In 1998, the California Legislature passed Assembly

building grassroots awareness of the Native American

across the state hoped over the years that their

Bill No. 1953, authored by then Assembly Member Joe

holiday and fulfilling its goal for Native Americans to be

contributions would be recognized by all Californians.

Baca, establishing the day as an official state holiday

represented accurately in the story of California.

With the signing of this bill, we move another step

which was required to be proclaimed annually. In

Founded by tribal citizen James Ramos in 1999,

closer to full recognition.”

HAMIINAT MAGAZINE | 21

On The Horizon

An Investment in Our Future

Throughout Indian Country, it’s believed the youth are the future. Now San Manuel Band of Mission Indians is investing in both the youth and the future through the Youth Grantmakers Program.

BY KOLBY KICKING WOMAN

Y

awa’ – acting on one’s beliefs – is the most

cause? And what happens between the moment

important guiding principle of the San

an organization requests money and that money is

the ages of 10 and 20 prepares the participants by

Manuel Band of Mission Indians.

granted?

building interest in philanthropy and community

“The spirit of Yawa’ inspires us to

These are all important questions that the next

The 10-week program for tribal citizens between

engagement. Siblings Gauge, Annabella and Nekoli –

give back to the areas we call home – and support

generation will need to answer if they are to carry on

who also happen to be the children of the Vice

nonprofit organizations that are working to create a

the mission of San Manuel Band of Mission Indians

Chairman of the Tribe – participated in the first

better tomorrow,” said Tribal Vice Chairman Johnny

and embody the spirit of Yawa’.

program session.

Hernandez, Jr. Members of the Tribe have seen time and again

“The Tribal Youth Grantmakers program was

When asked about his participation, Gauge said,

created to prepare the upcoming Tribal leaders

“I was inspired to apply for the Grantmakers

the profound positive impact a financial gift can

for responsive community leadership through a

program in the first place because of my dad.

make. But who chooses which organization gets

collaborative hands-on learning experience,” Johnny

He does so much for the Reservation, for our

that gift? How do they weigh the merit of each

Hernandez, Jr. explained.

community and Tribe. I want to go out and do all of those cool things – but for the youth.”

Annabella and Nekoli are participating in the program again and shared similar sentiments, explaining they not only wanted to get more involved with the Tribe but also help people in need.

During the first Grantmakers program session, the brothers and sister – who are also Youth Committee officers – started at the very beginning of the process: understanding what a grant is. They then went on to develop grantmaking skills, learn about the nonprofit sector and community needs and understand what responsive community leadership is.

During the first session, classes were conducted virtually due to the pandemic, but the group was able to go on a field trip. It was then that they saw firsthand the impact the Tribe has on surrounding communities through its philanthropic endeavors.

The participants visited Mary’s Village, a transitional home for homeless men that San Manuel supported with a grant of $7.5 million. The youth toured the campus, walked through the housing units and met a few residents.

“It was really clear how our support can make a big change in the community, even a small check can

22 | HAMIINAT MAGAZINE

help the community,” Nekoli said.

discharged enlisted veterans and their families

“It’s a great learning experience,” Annabella said.

facing financial crisis. In fact, through STEP, 87

“You’ll definitely learn a lot of new things with this…I

Giving program, responsible philanthropy,

percent of clients reach one or more of their goals

know I did.”

community needs and what makes a good nonprofit.

and 90 percent increase their financial well-being by

Students also collaborate on the funding decisions of

the end of the program.

The course emphasizes the Tribe’s Charitable

proposals submitted by nonprofit partners.

While the youth didn’t write any grants themselves, they created a grant application using program guidelines and collaboratively

During the check presentation, Gauge, Annabella

and learning successful habits. And it’s all fun stuff,

was that they were selected.

I really encourage everyone to do it.”

“It really lifted my spirit,” Gauge said. “They made me feel good about what I did. They made me feel

$50,000 grant. All the work, experience, education

smarter too and, overall, I felt like a better person, in

and instruction culminated with a funding

my spirit, in my mind and my heart.”

Committee.

There were multiple candidates and the trio said

As the program is set to start its second session, the Hernandez children are excited to welcome new participants: Roman, Sophia, Audrey and Leah.

it was a difficult decision, but they finally narrowed

Roman explained, “I enjoy learning about how we can

it down to Meals on Wheels and Support the Enlisted

best support different organizations so that when

Project (STEP). Ultimately, the youth chose STEP

I become a Business Committee member, I can help

because it aligned with the Tribe’s giving pillars

with the grant process.”

and guidelines. STEP serves recently discharged

Audrey added, “I’m proud to be a San Manuel

veterans, active-duty military members and their

tribal citizen and I look forward to helping my

families in the Inland Empire.

community in the future.” She also said, “I want to

Serving around 5,600 families a year, STEP aims to build financial self-sufficiency through counseling, education and grants among junior, active-duty enlisted members and recently

things I’ve learned have prepared me for a good job

and Nekoli recalled how grateful the organization

chose a nonprofit to apply for what would be a

recommendation presentation to the Business

Gauge added that he hopes more youth apply and take advantage of what the Tribe has to offer. “The

become a Business Committee member when I get older, and I see this as a first step.”

And for those worried it might be dull, it’s anything but that.

HAMIINAT MAGAZINE | 23

History

Cruisin’ 24 | HAMIINAT MAGAZINE

Route 66

What was once a trade route for the Indigenous people of Southern California became the quintessential ‘50s destination thanks to the famous Route 66. While the road lives on only in the memories of the people who traveled it, the spirit of exchanging ideas, goods and culture still thrives here.

BY MARYANN CASTRONOVO

I

magine it’s 1946. You’ve just purchased a 1941 convertible Buick and

This “main street” would link the Midwest with the West – and thousands

immediately feel the call to put the top down, take to the open road

traveled along her pavement to seek a new life in the Golden State. With a

and drive out West to start a new life for yourself. This is exactly

vision of modernity, Route 66 promised to boost local economies along its

what Bobby Troup, the jazz musician who penned the iconic song,

passageway – and delivered on its promise for 60 years.

“I Get My Kicks on Route 66” did.

As one of the most popular road-trip songs ever written – covered by

the Nat King Cole Trio, the Rolling Stones and Depeche Mode – its melody had a way of transporting dreamers from the windy city of Chicago, through Missouri, Kansas, Oklahoma, Texas, New Mexico, Arizona and the

C

enturies before the arrival of Route 66’s paved highway, the San Manuel Band of Mission Indians lived in harmony with the land across the highlands, passes, valleys and mountains in and

between the southwestern Mojave Desert and Inland Empire region.

San Bernardino Mountains – the ancestral territory of the San Manuel

Known as the Yuhaaviatam clan, or “People of the Pines” of the Maara’yam

Band of Mission Indians – to Santa Monica, California.

(Serrano Indians), the Serrano held sacred everything the land provided so

Created in 1926, Route 66 was built to offer car owners a flat, easy-to-

they could thrive as an independent, self-sustaining community.

navigate wide road, with easy curves that promised drivable conditions, no

In the 1700-1800s, contact with three waves of European peoples led

matter the weather. Described romantically as “the most scenic route from

to the Tribe’s forced removal from their ancestral territory – as well as

Chicago to Los Angeles,” it went through the heart of a picture-postcard

their near extermination as a people. This physical and cultural genocide

landscape of orange groves, overlooked by snowcapped pine peaks.

led to a disenfranchisement from their sacred spaces, plants and animals,

HAMIINAT MAGAZINE | 25

the remains of their ancestors and their traditional clan-based interactions.

The U.S. government established a Reservation in Highland, CA for the tribal citizens who survived the genocide. The barren scrubland far from their forested ancestral lands became home and they adapted to the harsher conditions, single source of water and meager hunting/gathering opportunities. As time passed, the city near the Reservation grew, and the changes reverberated up the hillside to affect the Tribe.

For generations, the San Manuel Band of Mission Indians had persevered through great change and extreme hardship. The Tribe was faced, once again, with enormous upheaval impacting its home, this time it was the threading of Route 66 through the mountain pass and right through downtown San Bernardino on E Street.

R

emembering the adaptability of those who came before them, the tribal citizens shifted their perception and saw that the sharp increase in traffic would bring tourism and a growing

population would ultimately give rise to a burgeoning trade, allowing the Serrano the freedom to strengthen and honor the Tribe’s culture and traditions once again.

In the end, Route 66 breathed life into San Bernardino. From the late ’50s to early ’70s, E Street – with its main street vibe and booming businesses – became the perfect place to showcase the cars of the times. The stretch traveled five miles south through downtown, along Fifth Avenue to Rialto Avenue, ending just south of Main at Orange Show Road. With Route 66, San Bernardino became the destination we all envision when we think of the ‘50s – complete with classic-car cruising, carhops and the original McDonald’s.

In 1964, less than a decade after the Interstate Act, which provided the funds for Route 66, part of California’s section of Route 66 was decommissioned. By 1985, the iconic roadway was rendered obsolete by high-speed interstates and many of the stops and landmarks fell into obscurity.

Q &A with BEANIE CHACO N

Raoul ‘Beanie’ Chacon, San Manuel Band of Mission Indians elder, is a professional musician. Over the past 40 years, Mr. Chacon has shared the stage with the likes of James Brown, Bo Didley, Bobby Day and The Coasters. Today he fronts Best of Everything, the band that stays true to the music of the ’60s, ’70s and ’80s and keeps it alive for the fans.

What was E Street like back in the ’50s and ’60s when it was part of Route 66?

People from all over Southern California would come and cruise. I was about 18 and I’d take my younger cousins on the weekend. We’d borrow my dad’s car and cruise up and down. A lot of locals did the same. I remember getting burgers at the original McDonald’s with all the other kids from the local high schools.

Are there any memories that stand out?

A lot of big acts came through. Lots of venues, the most famous was Swing Auditorium. Good venue, top-notch stars. Eventually, the legacy of the route would bring thousands for a cruise to remember the old days.

What happened to E Street when the bigger freeways came in?

Route 66 brought people into the neighborhoods; it connected us.

But with freeways, the people bypassed the neighborhoods. Once the freeways came in, everything went downhill. Over time, people stopped going downtown. But San Manuel, which was very quiet growing up – no streetlights, no activity – is drawing people back.

Do you think the Tribe could bring back the energy and excitement?

Back then people came to San Bernardino from all over. I’d love it if the Tribe could bring that back. When I was little, we had to walk a mile to get a city bus to go to the Reservation and then walk a dirt road with no streetlights to get downtown/Route 66. Boy, what a change. I never thought I’d live to see that excitement we have here now.

26 | HAMIINAT MAGAZINE

N

ew highways were built, including the 10 and the 15 freeways, which bypassed San Bernardino and routed traffic north to Las Vegas or south to Palm Springs, and San Bernardino

started to slip from the map.

With the closing of Route 66, another historic change could have affected the future of the Serrano clan but, like their ancestors, Serrano looked to their sacred land and everything her resources could provide.

Simultaneously, nationwide protests regarding the horrific treatment of Native Americans were taking place. The result was the passing of the Determination and Education Assistance Act, which allowed federally recognized tribes to exercise their right to selfgovernance.

A reckoning had occurred and with it came a more secure economy. With government-recognized independence intact, and the Tribe’s future in mind, the Serrano people, now known as the San Manuel Band of Mission Indians, could explore opportunities for new businesses both on and off the Reservation.

With their focus not only on improving the lives of the tribal citizens right then but also for the next seven generations, the Tribe opened San Manuel Bingo Hall. More than 30 years later, that bingo hall has evolved into the luxurious new Yaamava’ Resort & Casino at San Manuel. Today, Yaamava’ and the 210 freeway, which brings the benefits of major eastto-west transit, have made San Bernardino a destination once again.

The building and development of the community, shadowed by the largest forested wilderness region of Southern California, is at the center of the Tribe’s mission to give back to their people and honor their land. Generations of perseverance through great change and extreme hardship has allowed them to support tribal operations, the local community and tribal nations. And although the historic Route 66 no longer runs down the center of E Street, with the opening of the luxury Yaamava’ Resort & Casino, the Tribe is helping the San Bernardino community become the destination it was in its heyday.

HAMIINAT MAGAZINE | 27

Fashion

wild heart - at -

Balancing rugged with romantic, we intertwine traditional Native patterns and materials with plaid, floral and chambray to create looks that are as at home in the woods as they are in the arms of the one you love.

Shot at Lake Arrowhead, the ancestral lands of the Yuhaaviatam.

Photography by Robert John Kley STYLED BY CHRISTIE MOELLER • STYLE ASSISTANT BY TIFFANY WEEKES • HAIR & MAKEUP BY KRYSTLE RANDALL MODEL PROVIDED BY ATTRACT AGENCY AND STORM LA

28 | HAMIINAT

Her: PM Waterlily Denim/ Leather Hand Painted Cape by Patricia Michaels available at patricia-michaels.com.

Arrowhead Hat with handcrafted reclaimed leather hat band by ThunderVoice Hat Co. available at ThunderVoiceHatCo.com.

Crush Roasted Pecan Western Bootie by Durango Boots available at durangoboots.com.

Him: Vintage Hand Painted Jacket by 4Kinship available at 4kinship.com.

One-of-a-kind Hat with extra wide reclaimed leather band by ThunderVoice Hat Co. available at ThunderVoiceHatCo.com.

Made in the USA West Fork Red Jeans, Thunderbird Bandana and Veg Tanned Bandana Slide by Ginew available at ginewusa.com.

HAMIINAT | 29

Her: Crush Roasted Pecan Western Bootie by Durango Boots available at durangoboots.com.

Reclaimed Minimalist Tracker Hat

by ThunderVoice Hat Co. available at ThunderVoiceHatCo.com.

Selvedge Denim Shop Jacket and Bandana by Ginew available at ginewusa.com.

Brown Plaid Skater Skirt by Belinda Bullshoe available at Bullshoe Creation via Facebook.

Him: Pacific Hoodie by B. Yellowtail + Faherty available at byellowtail.com.

Navajo Water Jacquard Robe by Pendleton available at pendleton-usa.com.

30 | HAMIINAT

Her: Peyote Stitch Wrap Top and Peyote Stitch Wide Leg Pant by B. Yellowtail available at byellowtail.com.

Hand-formed and hand-shaped reclaimed Arrowhead Hat paired with handcrafted reclaimed leather band

by ThunderVoice Hat Co. available at ThunderVoiceHatCo.com.

Double Necklace and Turquoise Necklace by Aaron Rock available at 1891 Boutique at Yaamava’ Resort & Casino.

Him: PM Waterlily Designs Long Sleeve Jersey, Pottery Shards Bomber Jacket and Eagle Feather Joggers

by Patricia Michaels available at patriciamichaels.com.

Durango Westward Dark Chestnut & Black Onyx Western Boot by Durango Boots available at durangoboots.com Naskan Saddle Blanket by Pendleton available at pendleton-usa.com.

Her: Blue Flower Skirt by Belinda Bullshoe available at Bullshoe Creation via Facebook.

Him: One-of-a-kind custom large hat with extra wide reclaimed leather band by ThunderVoice Hat Co. available at ThunderVoiceHatCo.com.

Made in the USA Shop Jacket in Selvedge Denim by Ginew available at ginewusa.com.

Her: PM Waterlily Cardigan and Neofelted Dress by Patricia Michaels available at patricia-michaels.com.

Him: Men’s Leather Cuffs, Tribal Necklace and Boltie by Aaron Rock available at 1891 Boutique at Yaamava’ Resort & Casino.

Made in the USA West Fork Red Jeans by Ginew available at ginewusa.com.

Native Design Vest by Belinda Bullshoe available at Bullshoe Creation via Facebook.

Fun Facts

IT’S IN THE NUMBERS

$25 MILLION

SAN MANUEL BAND OF MISSION INDIANS

LARGEST DONATION

helped build the first full-service

MADE TO DATE BY THE TRIBE FOR

HOMELESS SHELTER

SAN MANUEL MATERNITY PAVILION

IN SAN BERNARDINO

$290 million THE TRIBE HAS AWARDED OVER

IN PHILANTHROPIC INVESTMENTS SINCE 2003

$72.9 MILLION

OVER

$53.9 MILLION

POST-SECONDARY AND

CONTINUING EDUCATION

THE TRIBE HAS PROVIDED

$249.2 MILLION in funding support towards nonprofit organizations (total of 3,236 groups)

36 | HAMIINAT MAGAZINE

has been awarded to support

projects and programs that support various

NATIVE AMERICAN COMMUNITIES

OVER

of grant funding has gone towards supporting

47.5%

OF THE TRIBE’S OVERALL GIVING WAS

AWARDED TO GRANTS THAT WERE OVER

$1 MILLION

Puyu’houpkcav (poo-yoo-hope-k-chahv)

TOGETHER

Puyu’houpkčav: together. When all are together as one, we accomplish more.

We strive each day towards unity of purpose and spirit.

From fond memories of cruising E Street on a Saturday night to the mom-and-pop businesses hard hit by the pandemic, we explore the San Bernardino region and how it’s evolving to thrive in modern times. We also meet some of the people in the organizations that have partnered with San Manuel Band of Mission Indians to improve the lives of people, both here and away and, finally, we take a look at what’s next for the L.A. Kings.

HAMIINAT MAGAZINE | 37

Discover

MODERN

SPLENDOR + Native Roots Yaamava’ Resort & Casino at San Manuel debuts as the Inland Empire’s first and only luxury destination, one inspired by heritage and defined by a determination to be the best.

BY DAKOTA KIM

Yaamava’, the Serrano word for spring, gestures toward the lively awakening occurring at the new Highland, California resort. Guests will now discover well-appointed accommodations and relaxation along with beloved dining, gaming and entertainment options the casino was known for. The vibrant destination, one of Forbes Travel Guide’s “35 Most Anticipated Hotel Openings of 2021,” underwent a $760-million expansion and renovation under the direction of master architects WATG and Klai Juba Wald, with interior design by vied-for firms Avenue ID, Testani Design Troupe, Klai Juba Wald and Gensler.

“Our property is just breathtaking,” said Afsi Bird, Vice President of Hotel Operations. “We have a gorgeous property, a superior guest experience and a best-in-class service team – and we’re the only ones offering this level of a resort in this area. There’s nothing else like it.”

38 | HAMIINAT MAGAZINE

HAMIINAT MAGAZINE | 39

G

eneral Manager Peter Arceo marveled at the vision and passion required to bring the resort from concept to execution.

“It’s so exciting to see the Tribe’s vision

come to life. Many years of planning and countless hours of work, by many team members, went into making this a reality,” he said. “I can’t wait to see the looks of wonder and smiles from our guests as they enjoy everything that Yaamava’ Resort & Casino has to offer!”

Chris Fava, Vice President of Food and Beverage, agreed. “Guests are going to experience true hospitality at Yaamava’ Resort & Casino. We’re treating them as though they were guests in our home, and we will curate a bespoke experience for each individual.”

Like many ventures destined for greatness, Yaamava’

“When you walk through our resort, you feel that sense of family, belonging and welcoming.

It’s absolutely amazing. I’ve been in the hospitality industry a long time, so I know this is unique. It starts at the top with the Tribe.”

Whether dropping in for an afternoon of gaming and a tantalizing meal or settling in for a few days, visitors will be struck by the elevated design found throughout.

Guests stroll into the lobby and are met by the sounds of a river created by calming water features that abut natural stone-clad walls. Above, a modern ceiling features seasonal imagery and towering oaks shade the lounge seating. Behind the reception area is a long green wall and a beautiful 30-foot

Resort & Casino started small. In 1986, the San Manuel Band

botanical art piece made from succulents and seasonal color

of Mission Indians opened a little bingo hall, which became

that welcomes guests.

the subject of a decade-long political and legal battle.

Ultimately, that bingo hall succeeded mightily. Today its spirit lives on in the campus curated with top-notch care.

40 | HAMIINAT MAGAZINE

“The magnificent pieces we create represent the essence of Yaamava’ and the Tribe,” Jerry Bowlen, Director of Horticulture, said about the flora throughout the resort.

Yaamava’ employs the best horticulturists in the country, all

At Long Last

of whom are flourishing under the talented and experienced eye of Bowlen, who comes to

The steakhouse darling reopens with a stunning new design and an even better menu.

the resort from Bellagio in Las Vegas.

Rare and showy florals from far-flung locales – including the Netherlands, Colombia and Ecuador – create these stunning scenes. “From the moment you step into the grand lobby, you’re struck by towering trees, hanging greenery, cascading fountains and beautiful representations of the Yaamava’ ‘Y’ logo,” Bowlen said.

Come the holidays, the ornamental landscaping and décor will add to the excitement and anticipation

One of the most exciting facets of the new

of Christmas, the Fourth of July and Lunar New Year.

Yaamava’ Resort & Casino is the ability to hang your

During the winter holidays, bombastic displays will

hat and stay a while. Superior accommodations

abound, featuring burgundy shades festooned among

at the all-new hotel stun with 432 guest rooms

massive garlands, along with acorns and pinecones,

designed by Gensler – a world-renowned

both important symbols to the Serrano people.

architecture and interior design firm – and include

The Yaamava’ logo, which represents the yucca fronds in a woven pattern, is a nod to the Tribe’s history as basket weavers and will serve

239 standard king rooms, 65 standard double queen rooms, 127 suites and four luxury units.

While every floor at San Manuel is considered

as festive holiday tree toppers; ornaments and

luxury – the suites are distributed across all

abundant water features will amaze merrymaking

levels – the 16th and 17th floors offer higher ceilings

guests. Bowlen envisions future displays will have

and higher thread-count linens. There is even a

spectacular robotics featuring illuminated animals

2,600-square-foot suite on the 17th-floor, replete

and moving Christmas figures. “We’re going to

with living space, bar, oversized private terrace and

elevate the holiday show to be the best yet – the likes

sweeping vistas.

of which no one has ever seen or could imagine,” said Bowlen.

Upon entering an enchanting guest room at Yaamava’, guests will be struck by the enviable, and

Most anticipated is the reopening of The Pines Modern Steakhouse, a favorite spot for friends and family to gather over its splendors. The new design by Testani Design Troupe spotlights the landscape of the San Bernardino mountains. Textural, wood-clad corridors, flower pressings from the San Manuel Band of Mission Indians’ Reservation and a swooping bentwood ceiling with an oversized basket weave are all inspired by the Tribe, while graceful interspersions of slatted wood and ombré stucco call to mind the sunlight as it washes the mountainside.

A private dining room, featuring Hollywood-style booths, is tucked away from the bar and main room. Here hightech windows instantly morph from opaque to clear and doors open to absorb the robust ambiance of the steakhouse when desired.

The cuisine boasts locally sourced produce, organic grass-fed beef from California ranches and high-quality seafood from all over the world. Steaks are grilled over a custom wood-fire grill and the cocktails are handcrafted by in-house mixologists.

The wine selection – awarded the Wine Spectator Award of Excellence – boasts high-end wines from around the world: California Cabs like the Caymus Cabernet and the Silver Oak Napa Cabernet intermingle with top-notch bottles like the Opus One 2016 Magnum.

Guests can start with an aperitif and an impressive charcuterie board at the bar, then proceed to their table for the steakhouse classics such as a Porterhouse, New York strip or ribeye. Also on the menu is a Santa Carota grass-fed ribeye, sourced from carrot-fed beef, instead of grass-fed.

The Pines will also offer tableside services, including various cuts of wagyu presented and cooked tableside on a hot rock served with a variety of sauces, a smoked burrata in a lantern box released tableside, a long-bone steak carved tableside and a Baked Alaska lit tableside.

The pièce de résistance: a liquid nitrogen dessert cart, where guests freeze and crack their own chocolate bark. Guests will select seasonal ingredients, temper their chocolate on a tray, pour liquid nitrogen on top and then use a mallet to break off pieces for the table.

HAMIINAT MAGAZINE | 41

inherently Instagrammable, view

The First Step

of the San Bernardino Mountains.

North-facing rooms also look over the San Manuel Reservation, while south-facing rooms give

Serrano Spa at Yaamava’ Resort & Casino

guests sweeping views of the spectacular pools, Radiance Café

Imagine this: you’re coming off a winning streak, followed by an afternoon of lounging by the pool.

You stroll across the deck and open the glass doors where you’re greeted by a wellness specialist.

After a tour of the tranquility area, the coed water sanctuary and the VIP rooms, you step onto a terrace and take in the sweeping views of the mountains and the sparkling pool.

and Helix Bar. Slowly, other details come into focus: the lavish custom wallpaper by designers Phillip Jeffries and Maya Romanoff and the high-end furniture, including an authentic 1950s Eames lounge chair and ottoman manufactured by the Herman Miller company.

“This Eames chair now resides in the permanent collection of the Museum of Modern Art in New York,” said John Kristich, Director of

an automatic sunroof to be adjusted as desired.

Nearby, Helix, the poolside bar, and Radiance

Design and Development. “There are many imitations

Café offer opportunities to unwind with casual

out there, but San Manuel chose to install the

fare and handcrafted cocktails such as an icy Mai

authentic Herman Miller in each guest room.”

Tai or Piña Colada. Grab a gourmet burger and the

Grand furniture and fixture touches were cus-

game on the large LED screen at Helix or settle into

tom designed for guest rooms and corridors. Eric

a comfy banquette at Radiance. Here, woven basket

Brand and Montague, fine furniture manufactur-

pendants and a grass-cloth patterned pop-up

ers, were charged with manufacturing furniture,

ceiling serve as subtle nods to the Tribe.

while fixture designs were handled by Gensler.

The cutting-edge Serrano Spa, with its stunning

The luxurious bathroom presents a modern

desert, mountain and pool views, welcomes guests

translation of the organic beauty found on the

next. “There’s something about the desert that’s

nearby San Manuel Reservation as well as premium

very cleansing and empowering,” said Shane

fixtures and rain showers. Silky linens and

Upson, Director of Spa Operations. “We’re bringing

terrycloth robes were provided by Frette, while

in the Indigenous elements and staying true to our

a calming Yaamava’ scent was custom-blended to

heritage by weaving those natural motifs into the

infuse all toiletries.

spa. It’s all about Serrano strength and resilience.”

When guests visit Yaamava’s two lavish pools,

Evening at the resort is no less exciting with

they’ll find a liquid sanctuary surrounded by native

new bars and restaurants. Come early 2022, the

trees and aquamarine and coral deck loungers.

resort will cut the ribbon on its third stage of

Here they can start with a leisurely swim before

development, a capstone to so much thoughtful

soaking up the sun. Those seeking shade can book

design and hard work: a 2,800-seat entertainment

a private cabana outfitted with privacy drapes and

venue. Yaamava’ has partnered with Live Nation

Fresh

This is the new Serrano Spa, a luxurious destination offering cutting-edge wellness technology such as hypervolt massages, LED light treatments and hydrafacials as well as tried-and-true modalities: Swedish, shiatsu and sports therapy massage. In the salon, stylists will offer cuts, deep conditioning, hair regeneration and even beard grooming.

“More than ever, men care about self-care and presentation and we’re here to help them reach their wellness goals,” said Tonya Oatman, Vice President of Retail and Spa. Nourishment is another important part of those goals and the spa’s cuisine will feature California’s abundant local produce as well as smoothies and elixirs such as curative juices. Guests can even indulge in a handcrafted cocktail before stopping by the spa marketplace. Here they’ll find highend skincare, jewelry promoting well-being, activewear, swimwear, kimonos, candles and a curated selection of gifts.

Guests will leave feeling not only revitalized, but like a member of the Serrano Spa community.

“We empower our team to connect with guests authentically,” said Shane Upson, Director of Spa Operations. “Each time a guest returns, we continue the conversation about what they hope to achieve. We want you to walk away remembering us, knowing you just can’t wait for your next luxurious experience at the Serrano Spa.”

TAKES With its opening, Yaamava’ Resort & Casino at San Manuel offers a multitude of ways to dine, imbibe and celebrate.

Here’s a quick look at everything in store.

42 | HAMIINAT MAGAZINE

Serrano Vista Café

The Overlook Bar

The rich history of the region becomes evident as you enter this popular 24-hour restaurant. Creative dishes like the Pho’Rench Dip – a Vietnamese-influenced French dip – filet mignon with Argentinian chimichurri or Spicy Thai Salad are served against a backdrop of hand-painted citrus murals, which pay homage to the region’s citrus grove past.

Premier style, tabletop gaming and whimsical glass flower décor draw patrons to this elegant spot nestled above the stone steps of the grand lobby. Perch in a plush seat at the fluted walnut bar topped with Carrera marble, and sip a Hailey’s Comet cocktail for a chic and elegant way to kick off the evening.

to book major acts in this amazing venue. Here,

in the country, offering the very best for all of our

guests will be treated to one-of-a-kind experiences

guests,” Shin said. “While the food and beverage

in an intimate setting.

offerings will shine on their own, what we really

For those who prefer the lounge vibe, DJs spin

pride ourselves on is our service. We want to

at Aces, where guests can order bottle service

connect with guests, while providing a very high-

from the sofa. Deuces, a true casino bar, has

level product with curated experience and service.

both gaming and walk-up service. And, The

Our goal is to evoke a positive emotional response

Overlook Bar – adorned with a gorgeous glass

for every guest, every table, every time.”

floral motif and plush seating – offers an elevated premier bar experience with bar-top games and handcrafted cocktails.

“The Overlook Bar offers private stock wine, the

On the gaming floor – designed by world-class gaming and hospitality architects Klai Juba Wald, Las Vegas – players will find new delights at every

rarest of high-end spirits and lavishly handcrafted

turn, from two new floors of expanded gaming

cocktails. Elevated on the second story balcony,

space to 40 new table games and 1,500 slots. The

you’ll feel radiant lounging under the lights of our

Enclave – with eight table games, 46 slots and

lily glass chandelier while gazing out at the thrill

lounge – joins Lotus 8 Palace, The Vault Gaming

below,” said Nick Dukes, Assistant Manager of

and Provisions, High Limit Tables and High Limit

High Limit Food and Beverage.

Slots on the roster of Yaamava’s high-limit rooms.

Reserved for VIPs, Y Lounge, the exclusive

“While the food and beverage offerings will shine on their own, what we really pride ourselves on is our service. We want to connect with guests, while providing a very high-level product with curated experience and service.”

The premium gaming areas allow VIP players

17th floor rooftop lounge offers expansive views

to enjoy exclusive gaming salons, enter through

of both the mountains on the horizon and the

private entrances and, thanks to a new credit

picturesque pools below. There, guests will find a

program, refrain from carrying valuables or cash.

cigar lounge and whiskey locker as well as dining.

Outside, intimate seating arrangements are framed by lush plants on an open terrace; inside, marble, warm woods, rich jewel-tones, crystal chandeliers and bespoke furniture set the scene for an unforgettable evening.

“It’s our ultra-exclusive VIP-only lounge and it boasts unmatched views of the San Bernardino mountains,” said Linchul Shin, Director of Food and Beverage. “But the Y Lounge also is a comfortable space where guests can enjoy themselves and be provided whatever they may need by our very best service team.”

Perhaps the most exciting addition to the dining and nightlife scene is The Pines Modern Steakhouse, a popular destination for celebrations among friends and family as well as celebrities.

“The Pines will be the new premier steakhouse

The Y Lounge

Pool

Collection 86

Venture to the 17th floor and discover the new VIP-only bar and lounge where guests can enjoy a fine cigar outdoors while watching the sun set dramatically over the mountains. Exclusive but welcoming and warm, this space will play host to 120 total guests and features private dining for a group of 10.

The sweeping pool and cabana area will offer dining experiences at Helix Bar and Radiance Café, which will feature Southern California’s hottest brunch with rotating themes served on the pool deck for the ultimate al fresco brunch experience.

In the resort’s dining spaces, guests can order a bottle or taste from Collection 86. Deemed one of the finest and rarest collections in the world, the portfolio features special cognacs, like the Hardy Cognac collection, and iconic bourbons as well as one of only two bottles in the United States of a certain scotch.

HAMIINAT MAGAZINE | 43

“Time is of the essence, and we want to maximize

President of Retail and Spa. At HERS, the discerning

players’ time for enjoyment,” said Heather Jerrytone,

female customer will find favorite designer handbags

Director of VIP Services. Jerrytone’s team goes the

and accessories as well as crystal by Lalique.

extra mile to create “wow” moments: getting tickets to

Oatman added that HIS and HERS will add more

a Lakers game or primetime reservations at The Pines

VIP events and activations throughout the year, each

Modern Steakhouse; setting the stage for a romantic

with a different look and feel. In the spa shop, guests

proposal at The Overlook Bar; or using specific décor

will be able to indulge in high-end skincare, wellness

for a bachelorette party or anniversary. “But what

jewelry, candles, swimwear, kimonos and activewear.

we’re most excited about is being able to provide luxurious overnight accommodations and unmatched spa experiences for all our guests, so they can come back refreshed and play on their own time.”

Slots fans will love that Yaamava’ Resort & Casino boasts the

Throughout the resort, from the impressive shops to the convivial gaming floor to the glittering pools and upscale restaurants, there’s a feeling of family amongst the guests and team members. As Hall strolls through Yaamava’, he compliments a regular on his wins while a team member greets him with a warm smile.

“When you walk through our resort, you feel

“Most Slots in the West,”

that sense of family, belonging and welcoming,” said

adding more than 1,500

Dorothy Diaz-Gouzy, Director of Hotel Operations.

machines during the

“It’s absolutely amazing. I’ve been in the hospitality

renovation, bringing the grand total to more than 6,500. They’ll also appreciate that Yaamava’ Resort & Casino is an early adopter of new games such as Aristocrat’s Dollar Storm and Buffalo Cash and, with the popularity of the Buffalo theme, Yaamava’ has the most Buffalo units in the U.S. “Every time we’ve expanded our gaming spaces,

industry a long time, so I know this experience is unique. It starts at the top with the Tribe.”

David Kopasz, Chief Operating Officer of Hospitality, agreed. “We’ve worked hard to generate a culture of family,” he said. “We hire the right fit, not on paper, but someone who will help advance our team, its perspective and its values.”

In finding the right people to advance the culture at Yaamava’, the resort and casino will boost local job economies, employing more than 6,000 team

our guests have said, ‘We want more, and we want to

members by the end of 2021, making it one of the top

be the first to try these games,’” said Kenji Hall, Chief

10 private employers in San Bernardino County.

Operating Officer, Casino. “We have more than sixty

Ushering in a new era of success in the

player-development team members who have a lot

Inland Empire – along with glamour, luxury and

of one-on-one interactions with our players and

entertainment – Yaamava’ Resort & Casino at

our slot team is the best in the country: they review

San Manuel will welcome guests with a best-in-class

data analytics, sit down with our guests and find

standard of service that will make them want to call

out what’s working so we can constantly improve.

it home, time and again.

It speaks to our strategy of providing the best and the newest for our guests.”

When it’s time to reap the rewards, guests won’t have to leave the casino floor to shop. Three new retail shops cater to men’s luxury, women’s luxury as well as travel and tech. Cache & Carry offers the latest in carryalls and suitcases, as well as phone and tech accessories; HIS – with its dressing room decked out with playful wallpaper featuring hand mirrors, two handsome Atelier de Troupe modular industrialinspired chandeliers and rich walnut veneer – begs guests to try on the latest in fine menswear and, if it’s during a VIP event, even sip a fine whiskey.

“We offer personalized service and a cool, modern, sexy feel for our gentlemen. At HIS, he can get a nice cigar, pick out his silhouette and get a shoeshine – all without being rushed,” said Tonya Oatman, Vice

44 | HAMIINAT MAGAZINE

Remember A NIGHT TO

The new home for immersive entertainment: Yaamava’ Theater Come early 2022, a new era of entertainment will dawn in the Inland Empire. Fans will flock to the Yaamava’ Theater, Southern California’s all-new, best-in-class venue built for maximum guest comfort and personalized show experiences. Here they will be able to catch national tours with some of the biggest-name acts to cross modern stages, all in an intimate, customizable theater experience.

Six distinct sections and nine private suites will acoustically encompass guests in stateof-the-art sound powered by internationally renowned L-Acoustics. The visual experience will be an additional focal point to the room as three large video walls enhance the immersive experience, bringing fans even closer to their favorite artists.

Each private suite will cater to those who desire a more exclusive evening and will be outfitted with luxurious seating, private restrooms, wet bars, direct-feed televisions and acoustic systems. Guests can pre-order their concert dining for the suite boxes, or nosh on casual bites on the house floor.

And even when they go for a snack, they won’t miss a thing thanks to the large-capacity bars that will serve crowds quickly, as well as the downstage and side stage video walls.

The Best of

CALIFORNIA DINING

Experience the best the state with a menu of housemade, signature dishes using produced sourced from local farms and organic grass-fed beef from California ranches. Take your dining experience to the next level with our beverage menu that will compliment any celebration, both large or small. Or enjoy a taste of California in a glass with our extensive menu of the state’s best wines. Plan your visit today by visiting yaamava.com/dining

| 800-359-2464 | YAAMAVA.COM | M UST B E 2 1 O R OVE R TO E NT E R. PL E ASE G AM BL E RE SPO NSI BLY. 1 - 8 0 0 - G AM BL E R

HAMIINAT MAGAZINE | 45

Action

THE

KING OF KINGS In 1984, the National Hockey League (NHL) Los Angeles Kings used a late-round draft pick on a teenager from Montreal named Luc Robitaille. Nearly four decades and one Hall of Fame playing career later, that teenager is an L.A. icon – and the man calling the shots for his beloved franchise.

B Y M AT T J A C OB

So euphoric was Robitaille about the fact an NHL

dreamt – as many boys from Canada often

team wanted him, that he didn’t initially understand

do – of playing in the NHL. Less than four

what it meant to be a member of the Kings – the

months after his 18 birthday, Robitaille took

Los Angeles Kings. “When I woke up the next day, I had

th

a big step toward realizing that dream when the Los

to look at a map to see where Los Angeles was,” he said.

Angeles Kings selected him in the ninth round of the

“And it was so far away from Montreal.”

1984 NHL Entry Draft.

Robitaille’s draft position wasn’t ideal – not only

Little did he know at the time, but the land that was far, far away would become Robitaille’s home two

were future Hockey Hall of Famers Mario Lemieux,

years later when the left-winger made his NHL debut

Patrick Roy and Brett Hull taken before Robitaille, but

with the Kings – and would remain his home for the

so was eventual Major League Baseball Hall of Famer

better part of 35 years, including 14 as a Kings player

Tom Glavine, whom the Kings drafted five rounds and

during a prolific 19-season Hall of Fame career and

102 picks ahead of Robitaille. More importantly, ninth-

another 14 years (and counting) as a Kings executive,

round picks rarely enjoy lengthy NHL careers.

most recently as the team’s president.

Still, there was plenty of reason for Robitaille to

That’s right: the 18-year-old Canadian whose draft

celebrate on that late spring night, so after taking the

position was mocked by a passerby at a Montreal

subway back from the Montreal Forum (site of the 1984

ice cream shop, and who needed to consult an old-

draft), he and his father stopped for ice cream.

fashioned map to locate Southern California, turned

“I’m enjoying my ice cream cone,” Robitaille said,

into a bonafide Los Angeles sports icon – an icon

“and this guy comes up to me and says, ‘Hey, I heard

who is now the boss of the very franchise that took a

you got drafted! But … ninth round?’ and shook his

chance on him nearly four decades ago.

head. And I remember saying, ‘Well, my name’s on the list, so they’ve got to look at me now!’”

46 | HAMIINAT MAGAZINE

If you think the story seems far-fetched, even by Hollywood standards, well, you’re not alone.

Photo by Chris Williams/Icon Sportswire via Getty Images

G

rowing up in Montreal, Luc Robitaille

“If somebody had told me the night I was drafted that this is how my career would’ve ended up,” Robitaille said, “I never would’ve believed them in a million years.”

Before embarking on his 15th season in the Kings’ front office, Robitaille chatted with Hamiinat about his early days with the Kings, playing alongside the greatest hockey player of all time, transitioning to an executive role and why he believes his beloved franchise is on the verge of once again becoming a Stanley Cup contender.

It has been fifteen years since you hung up the skates. Do you miss playing and competing at the highest level?

I actually don’t miss it, probably because the role I’m in with the club allows me to still be competitive and get the rush of winning. Plus, I’m fortunate that I get to move around STAPLES Center during games, and sometimes I’ll go down and sit by the boards.

When I do, I quickly think, Man, that would hurt. I don’t miss that part.

Honestly, I think I squeezed the juice out of my career as much as I could.

But, if I had a time machine and was twenty years old again, I’d go back on the ice in a heartbeat.

You played nineteen seasons, including fourteen in L.A., and you remain the team’s all-time leader in goals scored. What’s your fondest memory as a Kings player?

My first game. I’ll never forget that morning skate, getting on the ice and looking up at the ceiling of The Forum [the Kings’ home arena at the time] and thinking, This is it. This is my chance.

I’m in the NHL. There’s no feeling like it. And right away, I got nervous and started thinking, OK, I’ve got to work hard because I’ve got to stay here! But I’ll never forget that day.

HAMIINAT MAGAZINE | 47

In the summer of 1988, after your second NHL season, your owner Bruce McNall pulled off the historic trade for Edmonton Oilers superstar Wayne Gretzky. Did you know ahead of time that the trade was coming?

I had talked to Mr. McNall earlier in the summer, and he was adamant that he was going to get Gretzky. In fact, he told me in February of the previous year that he thought he had a good shot at getting him. I didn’t believe him. But I clearly remember the day the trade happened, because I was in Montreal and the Kings’ public relations guy called me and said, “Do you mind doing a few interviews because Wayne’s got to get on a plane and go from Edmonton to L.A.?” He gave me a list of about a dozen people I had to call, and that’s what I did all day. It was like a blur.

Photo by Bruce Bennett Studios via Getty Images Studios/Getty Images

Describe the experience of playing alongside the greatest of all time for multiple seasons.

It was intimidating because Wayne was my idol. I was nervous and didn’t treat him like a normal teammate, and it took me a few years to get used to being around him. In a way, I made it hard on myself. Then after a few years, I told myself, “Ah, he’s just a human being. Just go play hockey.”

But the day we got Wayne, it flipped the whole organization upside down – in a good way.

48 | HAMIINAT MAGAZINE

You helped lead the franchise to its first Stanley Cup Final back in 1993. What are your memories from that season, when L.A. truly turned into a hockey town?

Funny enough, that was the year Wayne got hurt, and everyone thought, Oh man, this organization is going the other way again. But we kept things afloat until Wayne got back, and by the time he did, we were playing as well as I’d seen since I joined the club. It was incredible to be part of that.

Even though we didn’t win it all, I don’t think I paid for a single meal anywhere in the city that summer.

It was pretty special.

CROWNING ACHIEVEMENT Reliving the L.A. Kings’ march to their first Stanley Cup championship

I Photo by Brian Babineau/NHLI via Getty Images

t took 44 years and 26 trips to the postseason, but on June 11, 2012, the Los Angeles Kings finally reached the National Hockey League’s mountaintop. A 6-1 blowout of the New Jersey Devils meant the Kings captured the first Stanley Cup in franchise history.

With this season marking the 10th anniversary of that long-awaited championship, here’s a look back at the road the organization traveled on its way to becoming “Kings” of the hockey world:

You just began your fifteenth season as an executive with the Kings, meaning you’ve now spent more time with the franchise in the front office than you did on the ice. Looking back, what were your initial goals when you retired and decided to move upstairs?

I was fortunate when I returned to the organization that we had a dedicated company like AEG as our owner, and I knew with [former team president and general manager] Dean Lombardi rebuilding the hockey side of things that we had a plan and direction.

But I also quickly realized there wasn’t anyone speaking to our fans,

especially the group that had been so loyal to us for so long. When you stop playing and join the business side, you begin to understand how much passion there is behind the scenes, how many people buy season tickets.

It was important to me to improve the communication between the organization and our fans, and at the same time change the culture. Dean was going to change the culture and attitude inside the locker room, but I wanted to do the same thing with our fan base.

THE ROBITAILLE FILE

LUC ROBITAILLE AGE: 56 DRAFTED: 1984, 9th round (171st pick) JERSEY NUMBER: 20 (retired) NHL DEBUT: 1986-87 season (45 goals, 39 assists in 79 games) NHL TEAMS: Los Angeles Kings (1986-94; 1997-2001; 2003-06); Pittsburgh Penguins (1994); New York Rangers (1995-97); Detroit Red Wings 2001-03) NHL STATISTICS: 668 goals (second most by a left-winger in NHL history), 726 assists, 1,394 points (most by a left-winger in NHL history) KINGS RANKINGS: 1st in goals scored (557), 5th in assists (597), 2nd in points (1,154), 4th in games played (1,077) CAREER HONORS & ACHIEVEMENTS: NHL Rookie of the Year and NHL All-Rookie Team (1986); Stanley Cup champion (2001-02 with Detroit); Hockey Hall of Fame inductee (2009); named one of 100 Greatest NHL Players (2017) CURRENT ROLE WITH KINGS: Team President and Alternate Governor

As you grew into that role, what did you learn about yourself?

How to have patience! When you’re a player and you have a bad game, you get up the next morning, go to the rink, practice hard and try to get better. And if you win the next game, you’re right back on track.

In business, if you screw something up, it might take six months to fix it.

So the importance of planning and having patience were important skills I had to learn.

As a player, yes, you plan as a team, but you also live every day in the moment. It’s important to live in the moment in business, too, but you also have to view things long term – what are we going to look like in two or three years? You have to think that way to achieve and sustain success.

Now that you’ve spent so much time in the front office, do you have a greater appreciation for how difficult it is to build and maintain a championshipcaliber club that maybe you didn’t have as a player?

Sports is a lot harder than people think. You’re dealing with human beings, so you can have the greatest plan in the world, but if you have an injury or illness at the wrong time, it can impact your entire organiza-

The Kings got off to a fast start in the 2011-12 campaign, winning four of their first six and six of their first nine games. However, following a 3-7-1 slump from late November to midDecember, Los Angeles was at 14-14-4. The Kings would win their next game in a shootout and remain above .500 for the rest of the season.

Starting on February 25, Los Angeles went on a 13-5-3 tear to close out the regular season.

The hot streak allowed the team to barely squeak into the postseason with a 40-27-15 record (95 points), grabbing the eighth and final playoff berth in the Western Conference.

The Kings began their run to glory on April 11, 2012, when they defeated the Vancouver Canucks 4-2 in Canada in Game 1 of a best-of-7 first-round series. Los Angeles needed just five games to dispatch the Canucks, who finished the regular season with the NHL’s best record.

The Kings went on to knock out the St. Louis Blues and Phoenix Coyotes in their next two series, going 9-1 on the way to reaching the Stanley Cup Finals for just the second time in franchise history. Goaltender Jonathan Quick stole the show, allowing just 14 goals in those 10 games. Quick would eventually win the Conn Smythe Trophy, which is awarded to the MVP of the playoffs.

After eliminating the Coyotes with an overtime victory in Game 5 of the Western Conference Finals, the Kings opened the Cup Finals with a pair of 2-1 overtime victories against the Devils in New Jersey, then came home and rolled 4-0 in Game 3. At that point, Los Angeles was 15-2 in the playoffs, including 4-0 in overtime games.

The Devils got back into the best-of-7 series, winning Game 4 at STAPLES Center and Game 5 at home. However, in Game 6 back in Los Angeles, the Kings scored three goals less than four minutes apart in the first period and cruised to the title-clinching 6-1 victory. Not only did the Kings make franchise history, but they made NHL history, becoming the first No. 8 seed to ever hoist the Stanley Cup.

HAMIINAT MAGAZINE | 49

B

is now meaningless.

That’s why a lot of great businesspeople who buy sports franchises struggle to succeed. They think they can run their teams like they run their companies, but it’s not the same.

As a player, I never looked at who was drafted or the young kids coming up.

But when you’re in management, you’re constantly monitoring your young kids’ development and trying to project what they’re going to look like in two years.

It’s totally different than when you’re playing.

San Manuel Casino is a Founding Partner of STAPLES Center (home of the Los Angeles Kings) and has been a sponsor of the Kings since 2008.

50 | HAMIINAT MAGAZINE

Photo provided by the LA Kings

No player in Kings’ history tried harder than you to deliver the franchise its first Stanley Cup. Unfortunately, that didn’t happen, but you were part of the front office for those two championships in 2012 and 2014. How much did it mean to experience those titles?

Oh, it meant everything. Whether you’re on the ice or upstairs in the front office, you wake up every morning with the same goal: try to make the organization better. Don’t get me wrong, there’s nothing like winning when you’re a player, because you’re the one who sacrifices your body to block shots and you’re the one who plays with a separated shoulder. But when you’re part of an organization and you win a Stanley Cup, there’s nothing like it.

It was absolutely incredible.

What drives your continued loyalty to – and passion for – the Los Angeles Kings?

This was the team that wanted me, had faith in me and gave me an opportunity to play professional hockey at the highest level. And now, having been here so long, I understand and appreciate the passion of our fans. Also, I love and understand this city, which is unlike any other city in the world. I’ve basically been here since I was twenty years old, so I can honestly say: this organization is a part of me.

WE ARE ALL

KINGS

lake Bolden was in first grade when she discovered ice hockey through her stepfather, who at the time worked security for the Cleveland Lumberjacks of the International Hockey League.

It didn’t take but a few tag-along trips to the arena for Bolden to befriend players, become infatuated with the game and inform her parents she wanted to give the sport a try.

After purchasing some used hockey equipment and taking a few skating lessons, Bolden joined her first youth league team. It’s a moment she’ll always remember – but not necessarily for the reasons you might think.

“I was a little scared because I didn’t have any friends on the team, but also because there weren’t any girls of color,” she said. “That was a bit of a challenge, but I was one of those kids who didn’t mind challenges – obviously, or I would’ve quit.”

Not only did Bolden stick it out, but she would go on to become a highly skilled player, ultimately becoming the first black woman to play professional hockey, doing so in the National Women’s Hockey League from 2015-2019. Then in January 2020, Bolden slashed through another barrier when the Los Angeles Kings made her the first black female scout in National Hockey League history.

Throughout her pioneering hockey journey, Bolden never forgot what it was like to feel like an outsider. Now Bolden, who in addition to her scouting duties serves as the Kings’ Growth & Inclusion Specialist, is making it her mission to ensure that hockey is accessible to all children and that none of them ever experience the same feeling she did.

At the forefront of that mission is the “We Are All Kings” marketing campaign, a series of organization-sponsored diversity, equity and inclusion initiatives highlighted by a week long youth summer camp co-hosted by Bolden and members of the Kings’ hockey development team.

The inaugural camp was held in early August at the Toyota Sports Performance Center in El Segundo, and

tion to the point where your great plan

welcomed 30 boys and girls ages five and up for five days of on-ice skating and hockey drills, games and an off-ice Q&A. The free camp was sponsored by Blue Shield of California and supported by various community partners and youth hockey stakeholders, including the Power Project, Hawthorne Force and YMCA. “The statement ‘We Are All Kings’ induces a sense of inclusivity that we have been talking about since I first joined the Kings in January 2020,” Bolden said. “There is so much diversity in the greater Los Angeles area – it’s one of the most diverse cities in the world. The hope is that ‘We Are All Kings’ will lead to more diversity of thought, of background and of gender, with that diversity being reflected in the kids who play ice hockey throughout Southern California. Because as we grow our game, it’s important that our fan base reflects the population we serve.”

In addition to the summer camp, the “We Are All Kings” theme is being incorporated into the Kings’ “Learn to Skate” and “Learn to Play” youth programs designed to inspire interest in and passion for the sport of hockey. The campaign, which Bolden helped develop along with Kings COO Kelly Cheeseman and Vice President of Community Relations Jennifer Pope, is part of a larger organizational initiative designed to educate Kings’ fans and the entire hockey community about the importance of acceptance and inclusion.

It’s a message Bolden emphasized during the summer camp through a simple, but potentially impactful, rallying cry.

“When I was on the ice with the kids, rather than chanting ‘Go Kings, Go!’ I would yell, ‘Who are we?’ and they would shout back in unison, ‘We Are All Kings!’” she said.

“The idea was to instill in their minds and hearts a sense of togetherness. We opened the doors and said, ‘Whatever background you come from, we’re happy that you’re here and we want you to love this game as much as we do.’”

Relax in a boutique hotel nestled in the foothills of the San Bernardino Mountains.

www.bearspringshotel.com • 27959 Highland Ave., Highland, CA 92346 • 833-258-4745

Philanthropy

Partnering to

Transform Lives San Manuel Band of Mission Indians gifts $4 million to Goodwill Southern California to expand job training and placement.

BY RICHARD ARLIN WALKER

Goodwill’s name has long been synonymous with “second-hand.” But the

was 14.2 percent. The jobless rate steadily declined

nonprofit is more about second chances. And now San Manuel Band of Mission

through May 2021, to 7.2 percent, but inched up to

Indians is bolstering Goodwill Southern California’s work with a $4 million grant.

T

7.6 percent in August as businesses, workers and consumers continued to adjust to changes in job needs and uncertainty in the economy.

he grant – the largest in Goodwill Southern

challenges that have weighed heavily on many of our

California’s 105-year history – will be used

neighbors in the region,” said San Manuel Band of

more than 5,000 employees, is one of the top 10

by the nonprofit to expand job training and

Mission Indians Chairman Ken Ramirez. “We have

private employers in the Inland Empire – and Ramirez

placement services provided by its 12 WorkSource

had a very productive partnership with Goodwill over

is familiar with how the pandemic has impacted

and Career Resource Centers. These centers provide

the years. They have a strong record of serving their

the workplace. Many people who were laid off or

no-cost career counseling, resume workshops,

clients, particularly those who face challenges finding

terminated because of COVID-19 are having a difficult

interview coaching, access to job search tools, referrals

jobs. Goodwill’s successful track record was the reason

time getting back into the work force due to changing

to advanced education courses and job training and

we established this partnership.”

needs of businesses. Those effects, he said, “continue

placement.

The $4 million grant is the second major gift from

The expansion of Goodwill’s job training and

The San Manuel Band of Mission Indians, with

to be a concern for many who were employed before

placement services is as timely for the region as

the pandemic. Even today, employers across the

the San Manuel Band of Mission Indians to Goodwill

it is for those seeking to overcome barriers to

country are facing difficulties filling jobs.”

Southern California. In 2017, The Tribe awarded the

employment. The pre-pandemic jobless rate in San

Among those expected to benefit most from

nonprofit a three-year grant of $3.38 million.

Bernardino County was 4.4 percent in March 2020.

Goodwill’s services are displaced workers, first-

By the following month, the unemployment rate

time job seekers and those with varying degrees of

“The Inland Empire faces significant economic

52 | HAMIINAT MAGAZINE

challenges. Some of those who have received a hand

the wave of the future for the Inland Empire,” Ramirez

internships that will help workers transition to new

up shared their stories in a video series produced by

said. In fact, the Tribe recently broke ground for a new

industries and occupations,” McClenahan said. “We’re

Goodwill Southern California:

warehouse project at the former Norton Air Force Base

in this for the long haul.”

Mikey, a former special-education student who was bullied in school, didn’t believe in himself. “Goodwill

property.

For more than 100 years, Goodwill Southern

By October 2021, nearly 1,000 jobs in the Inland

California has trained and employed people for jobs

never stopped believing in me,” he said. “They told me

Empire were listed on Glassdoor.com: coordinators,

in the nonprofit’s stores and in the community; today,

eventually I was going to step up, and ever since then

schedulers, drivers, route managers, parts and

there are nearly 3,000 employees at more than 130

I’ve been stepping up.” He’s now working at Ralphs

purchasing managers and inventory planners. Salaries

locations. But Goodwill is so much more than the stores.

Supermarket.

ranged from $32,000 to $72,000 a year. One company

Vanessa, a former Army sergeant and a divorced mom with two children, lost her civilian job to cutbacks and was eventually evicted from her home. When she

Goodwill Southern California’s custodial and

listed a warehouse manager position at $90,000 to

landscaping services serve business and government

$110,000 – with a signing bonus.

agency clients. The Print Shop at Goodwill Southern

McClenahan said, “As a result of the pandemic,

California trains and employs craftspeople, artists,

visited Goodwill, she said, “Someone took me by the

a lot of sectors were hurt in the Inland Empire:

printers, software developers and engineers. The

arm and said, ‘Come with me. We’re going to help you.’”

manufacturing, construction, healthcare, retail,

Goodwill Art Gallery and Studio markets art made

Vanessa is now a veteran employment representative

restaurants. But there’s been an almost twenty

by Goodwill employees and clients, many of whom

for the State of California.

percent growth in logistics because of the transition

benefit from the tutelage of noted Chicano artist

to e-commerce. It’s an area that will continue to grow,

David Flury, artist in residence. Art by Maisie Lee,

emancipated teen and ended up on the streets. He didn’t

Bobby grew up in an abusive household, became an

but like many jobs of the future, it will require more

who works in the Print Shop, adorns T-shirts,

have a Social Security number or clothing suitable

computer training, so we’ll need to prepare people with

greeting cards, posters, pin-back buttons, mugs and

for employment, but Goodwill changed that. He’s now

those skills,” McClenahan said.

bookmarks.

employed by the nonprofit as a recruiter, connecting people on the streets with jobs – and doing so with compassion and hope. He tells the people he recruits, “You are special, you just don’t know it yet.”

Calvin, a former foster kid, dropped out of school.

After an internship with Goodwill, he’s developing the skills necessary for long-term employment. “I didn’t

F

“The Tribe is an incredible investor in the actors that slowed many workers’ return to

community,” McClenahan said. “And what makes it so

the labor force are gone: children are back in

effective and so inspirational for other community

school and supplemental income provided by

leaders is that the citizens lead with their hearts.

the federal CARES Act ended September 6. The result

That’s Yawa’. That’s why we make such great partners;

could mean a flood of job seekers.

that’s where Goodwill is coming from too. Everyone in

“We have to be ready to adapt, to arm people with

our community has talent and, if we’re thoughtful and

have a career. Now I have a plan and steps to getting

the necessary skills and training, to have business

creative, together we can put that talent to work and

there,” he said.

partners ready to go with apprenticeships and

transform lives in a special way.”

There are thousands more stories like this. “Everyone in our community has value and is deserving of our time and effort,” Goodwill Southern California CEO Patrick McClenahan told Hamiinat magazine. “That’s at the heart of our mission at Goodwill.”

It’s a mission that mirrors the San Manuel Band of Mission Indians’ spirit of Yawa’ – to act on one’s beliefs – and has led the Tribe to donate millions of dollars throughout its ancestral territory to bolster business, education, healthcare, public safety and recreation.

“Our philanthropy began as a natural extension of our values and the way the Yuhaaviatam lived for thousands of years,” Ramirez said. “We welcomed visitors into our ancestral territory. We offered resources and assistance in their journeys. Today, our philanthropy continues to be an expression of Yawa’.

We recognize that people in our ancestral territory face social and economic challenges and that we can help by supporting the wonderful, hard-working nonprofits dedicated to giving a hand up to them.”

M

cClenahan and Ramirez said they expect the greatest jobs gain in the region to be in logistics because of the steady, large-scale

growth in e-commerce. Logistics – the backbone of the nation’s supply chain and trade network – “seems to be

HAMIINAT MAGAZINE | 53

Partnership

Empowering

Their People

How San Manuel Band of Mission Indians is equipping the next generation to helm their prosperous enterprises.

By Matt Jacob

It started with tribal bingo parlors in California

opportunities; and generous philanthropy – thanks

that survived legal challenges all the way to the

to its casino enterprise.

U.S. Supreme Court. For San Manuel, it continued

San Manuel Band of Mission Indians to enjoy

with the launch of a modest Las Vegas-style casino

two decades of building economic security (and

at the turn of the century.

independence) that generations past never could’ve

Today, Yaamava’ Resort & Casino at San Manuel is a world-class destination that welcomes millions

dreamed of.

But here’s the thing: Native Americans are a

of guests annually and employs thousands of team

forward-thinking people who take seriously the

members. That resort, however, is much more than

responsibility of making sure future generations

a place to play and work.

enjoy an even better life. And so, as the casino

It’s the economic lifeblood of the San Manuel

business blossomed, tribal leadership realized

Band of Mission Indians, allowing the Tribe’s

there was a missing piece to the long-term socio-

government to provide for its citizens in ways

economic puzzle: paving the way and securing the

that once was impossible: caring for elders; giving

future for the next seven generations.

children access to better education; building roads, schools, hospitals and clinics; giving back to the broader community through employment

54 | HAMIINAT MAGAZINE

In fact, it’s the casino that has allowed the

– following decade-long legal and political fights –

And finding it was essential to fulfilling a sacred mission.

“Today, tribal governments operate more than

five hundred gaming properties on Indian lands across the United States,” said Ken Ramirez, Chairman of the San Manuel Band of Mission Indians. “It’s safe to say that the vast majority of these tribal gaming operations are managed at the highest levels by non-Native gaming and hospitality executives and professionals. And those same challenges exist in the field of gaming law.

“However, as much as we would like to have our own people managing our properties and giving legal guidance, the fact is there aren’t many

and initiatives intended to prepare young Native

Native Americans who have the training, education

American students – as well as non-Natives –

and experience to manage our gaming enterprises,

for careers in all aspects of tribal gaming and

or provide legal advice.”

hospitality, law and governance.

To address this glaring need, San Manuel tribal leaders looked east to the University of Nevada,

The gift, which is shared between the College of Hospitality ($6 million) and Boyd School of Law

Las Vegas (UNLV), an institution

($3 million), was the largest the Tribe

college is interviewing candidates for the San

that has graduated nearly two

had ever bestowed to an education

Manuel Band of Mission Indians Endowed Chair,

or healthcare institution outside of

who will be tasked with fostering relationships with

California.

tribal nations across the country and hiring faculty

dozen men and women who are now team members at San Manuel (and one that sits on land that once belonged to the Southern Paiute tribes). They connected with the leadership of University of Nevada, Las Vegas’ William F. Harrah College of Hospitality – widely recognized as an international leader in hospitality

“Our vision with this project is to provide Indian tribes and our people with abilities to control their own future, their own destiny.”

“This came together quickly because we knew we had the right partner in

to develop and teach tribal-specific courses.

The college also is conducting an extensive

UNLV,” said Ramirez, who has a position

survey with tribal members and stakeholders that

on the UNLV Foundation board. “We

will determine what those courses (and related

knew their capabilities and capacity for

initiatives) will entail.

turning out outstanding professionals

“As we began to think about educational

who have become leaders in gaming,

opportunities for Native Americans, it became very

education – and the William S. Boyd

hospitality and gaming law. Through

important to me that we didn’t dictate strategy by

School of Law, which is renowned for

this partnership, we now have an

saying, ‘Oh, we know what you need because we’ve

its work in gaming law, among other disciplines.

It didn’t take long for the three entities to realize that a long-term partnership would be mutually beneficial. Then it didn’t take long for tribal leaders

opportunity to prepare our own people to be

been doing this forever,’” said Stowe Shoemaker,

gaming and hospitality executives, managers and

longtime Dean of UNLV’s College of Hospitality. “We

gaming law specialists.”

really wanted to take the approach of, ‘What are

While the COVID-19 pandemic halted momentum

the needs of Native Americans, whether it be the

to pick up the checkbook: In February 2020, the

mere weeks after the donation was announced,

tribal colleges around the country, tribal nations

San Manuel Band of Mission Indians presented a

courses and programs are nonetheless in various

around the country or individual Native Americans

$9 million gift to UNLV to create a series of courses

stages of development. For instance, the hospitality

themselves? What are the learnings you want us to develop to help you be better in what you do?”

The law school, meanwhile, has expanded existing offerings in tribal gaming and governance law with the creation of the Indian Gaming and Governance Program. Plans also are in place for a series of public-facing workshops and conferences that focus on issues ranging from gaming to court development.

Additionally, Addie Rolnick, a nationally recognized expert in Indian law, has assumed the title of San Manuel Band of Mission Indians Professor of Law. Rolnick soon will welcome two colleagues to campus: University of North Dakota professors Kathryn Rand and Steven Light, who

HAMIINAT MAGAZINE | 55

will serve as professors in residence during the spring semester. Regarded internationally for their

communities.”

To say the

work and research in tribal gaming and law, Rand

university’s

and Light will teach a total of three courses during

administration is

their stay: Indian Gaming Law, Contemporary

grateful to San Manuel

Issues in Tribal Governance and Tribal Gaming:

Band of Mission Indians

Guided Research and Writing.

for its generosity

Thanks to this gift, the law school will be able to

and trust would be

foster and host nuanced conversations on potential

an understatement.

relationships between tribes and states around

Of course, as

emerging gaming technologies and opportunities,”

UNLV President

said Sara Gordon, Interim Dean of the UNLV

Keith Whitfield

Boyd School of Law. “Also, we’ll be able to develop

acknowledged, with

a more knowledgeable and sophisticated group

great gifts come great

of lawyers and technical-assistance providers

responsibilities. However, Whitfield says the sheer

that even though the $9 million gift has the Tribe’s

to Indian gaming businesses. Lastly, we now

enormity of the donation provides the hospitality

name attached to it, it’s truly a gift for all Indian

are able to better highlight and describe the

college and law school the power to fulfill those

Country.

interconnections between gaming, governance,

obligations through educational programs that are

economic development and sovereignty in Native

impactful, sustainable and can lead to life-changing

tribes and our people with abilities to control their

career opportunities – for Native Americans and

own future, their own destiny,” Chairman Ramirez

non-Natives alike.

said. “This partnership with UNLV will help to

“We now are able to better highlight and describe the interconnections between gaming, governance, economic development and sovereignty in Native communities.”

“I want UNLV to be the premier site for tribal

establish the education portion of the journey.

hospitality and tribal law education,” Whitfield said.

Now it’s up to Native Americans and their tribal

“Hopefully, we can eventually expand this in terms

governments to take advantage of the opportunities

of making connections and having collaborations

this project will create. This is a winning outcome

with other tribal institutions. This is just a seedling

for Indian Country if we are willing to make the

of something that’s going to grow into a mighty tree.”

commitments that benefit our people and our

Echoing Whitfield’s sentiment, Ramirez stressed

56 | HAMIINAT MAGAZINE

“Our vision with this project is to provide Indian

tribal nations.”

Hello

Here from the

START Mark Gallegos recently celebrated 35 years as a San Manuel team member. Now he shares some of his thoughts on his more than three-decade career and what he’s excited about for the Tribe’s future.

By Lissa Townsend Rodgers

Mark Gallegos remembers when San Manuel Casino was just a bingo parlor – a bingo parlor with a devoted clientele and a big future.

“ For our special events, the line was out the door and way down the street by six o’clock in the morning,” he recalled.

Thirty-five years later, Gallegos has moved from part-time bingo clerk and then full-time guest services team member to Entertainment Manager,

expect a good job with an employer who cares, an

to me, they are the show. If they’re up, jumping,

booking acts such as local tribute bands and DJs and

employer who reaches out, an employer who believes

having a great time, moving to the music, that’s

hosting comedy nights in the lounge.

in culture… and, of course, benefits.

what I love. To go to an oldies show and see people in

What has it been like seeing Yaamava’ Resort & Casino at San Manuel change and evolve over the years?

Does that warmth and camaraderie extend beyond the staff?

back in those days, that’s what I look forward to.

From the little bingo hall to where we’re at now, it is

We have a lot of regulars who support our casino and keep on coming. You get to know them, their

San Manuel has a history of community engagement. How does that impact the team members?

just amazing. When you walk into the casino, it gives you that Vegas feel. The growth is tremendous and we always try to impress.

their 70s and 80s dressed up like they’re going out,

personalities; you get to know their family, you get to know their relatives. That’s one of the greatest things in the world – they know you, you know them and

The Tribe has always been a big supporter of the community. When we had the big fire right by

they come back time and time again.

the casino, they helped a tremendous amount of everybody pitched in. We had to help certain areas

talk to each other. And there have been so many

After so many years of working with entertainment, do you have a favorite memory of a performer or event?

opportunities – not only for me, but for new team

The entertainers are great but my favorite part of the

grown. That is probably one of the best things

members who are coming aboard, too. They can

show is the audience. I love watching their reactions:

about working here.

What is it like working with the San Manuel team?

Everyone is supportive and understanding of one another. We always help each other out. We

people. Our own tribal fire department helped out, and we did. It’s fantastic to see how San Manuel gives back to the communities, especially as they’ve

HAMIINAT MAGAZINE | 57

Support

A Hand Up San Manuel lends a helping hand to 50 small, local businesses devastated by the COVID-19 pandemic.

BY PATRICIA KIRK

T

he San Manuel Band of Mission Indians’

businesses, San Manuel Band of Mission Indians came

economy,” noted San Manuel Band of Mission Indians

(SMBMI) spirit of giving is inherent in their

to their rescue by creating a $1 million Small Business

Chairman Ken Ramirez.

culture, principles and values, which call

Relief Fund that provided $20,000 grants to 50 small

for respect, humility and Yawa’ – acting on

businesses to keep them afloat.

one’s beliefs.

Today, the Tribe, which operates the largest tribal

“I had to lay off my employees and shut down for

“The small business sector is the backbone of our economy,” added Audrey Martinez, San Manuel Tribal Secretary, which is why the Tribe teamed

almost a year. I’d accumulated a lot of debt and run

up with the Inland Empire Economic Partnership

casino-resort in California, demonstrates dedication

through all our cash and reserves when we first got

(IEEP) to distribute the funds to the region’s small

to its ancestral lands by being a good steward and

the news that we were a recipient of a grant,” said

businesses.

sharing what it has with the community. San Manuel

Will Mossontte, owner of Empire Bowl, in Redlands,

“They are the ones that create the jobs, they’re

does this through its support for local organizations

CA. “It was very uplifting. We didn’t qualify for any

the innovators, they’re the ones that really make the

focused on creating a better tomorrow through

government assistance, so for an organization like

economy work,” Martinez continued. “And when the

education, healthcare and other social programs. One

San Manuel to step up to the plate to give us a grant

pandemic hit, it affected them more directly and more

example is the $4 million gift to Goodwill to ensure

really gave us a lot of hope for the coming year.”

severely than some of the larger enterprises, and so

that workforce and career development for residents of the Inland Empire continue.

When the COVID-19 pandemic threatened the survival of the community’s Mom-and-Pop

Each of the businesses selected were within the

we felt we had an obligation to help them weather the

hardest-hit business sector, those deemed “non-

storm – get back on their feet and back on the path to

essential” like restaurants, entertainment and

profitability,” she explained.

personal-care services, “but essential to the local

According to Chairman Ramirez, the selection of businesses to receive the grants was based in part on the owner’s commitment to communities within the Tribe’s 7.4 million acres of ancestral lands, stretching east from Los Angeles to Twentynine Palms and north from San Bernardino Valley past Barstow.

“Our San Manuel team contacted each of these fifty business owners to learn more about their hardships

58 | HAMIINAT MAGAZINE

THE

RECIPIENTS 29 Palms Inn Astoria Salon Big Mike Barbershop Blue Jay Cinema 4-Plex Collision Auto Repair Specialist Empire Bowl Gammy’s Beauty Supply Store Harlo & State Salon Hattrix Team Sports & Embroidery Heavenly Anointed Hair High Desert Party Rentals Highland House of Flowers Highland Village Pet Hospital In Style Nail Salon Joe’s Barber Shop Jovi’s Diner Joy’s Lounge & Spirits K of K Hair Salon & Barber Shop Kay’s Café Lucy’s Mane St. Hair Co. Mi Cocina Mitla Café

and find the best way to provide assistance,”

was lending them a helping hand at this event when

Chairman Ramirez explained.

Chairman Ramirez made the surprise announcement

The 50 business owners were invited to a virtual event where Paul Granillo, President and CEO of the IEEP, set the stage for the announcement of the grants by sharing the devastating effects the pandemic had on the Inland Empire economy. He noted that almost 50 percent of small businesses in the Inland Empire reported a large negative effect from the COVID-19 pandemic.

“Jovi’s Diner had to lay off employees and close our doors for most of our operating hours,”

that each of them would receive $20,000.

The small business sector is the backbone of our economy.

Mountain Arts Network and Gallery

“We are looking forward to the day when you

Mountain Counseling and Training, Inc.

can fully reopen your doors for good and welcome

Olive Avenue Market

your customers back. Until then, you have a hand up from San Manuel to cover expenses and keep your employees on the payroll,” he said.

The grants were awarded at a ceremony where Chairman Ramirez appealed to other charitable organizations to support their local business community, saying, “I hope that what we do here

said Jovanna Rodriquez, owner of Jovi’s Diner in

today prompts others to do the same: support your

downtown San Bernardino, CA. “I thought I was

local small businesses, give as much as you can and

going to have to close my doors for good.”

do your part to keep our communities and economy

The grant recipients learned that San Manuel

Molly’s Café

thriving.”

Oscar’s Party Plus Rental Redlands Thrift Store Refresh on the Mountain Round Table Pizza Route 62 Diner Rubi’s Barber and Beauty Salon Saverino’s Shamrock Flowers Spring to Autumn Family Counseling Inc. Stephenson Flowers Taco Hut Taco Joe’s The Blues Antique The Italian Kitchen Trendsetter Spa Two Guys Pizza & Pasta Vida Salon Viva La Boba Wild Goose Coffee Roasters Yucaipa Valley Animal Placement Society Yucaipa’s Farm Fresh Produce

HAMIINAT MAGAZINE | 59

What’s Next

60 | HAMIINAT MAGAZINE

<<<

Breaking Ground New investment frontiers for the Tribe’s longevity.

By Heather Jackson

I

n July, San Manuel Band of Mission Indians hosted a groundbreaking ceremony to

to be robust for the long term.

“Today, we are walking in the footprints of

With sustainability in mind, the 1.1 millionsquare-foot complex is thoughtfully designed

celebrate San Manuel Landing – a state-of-

our ancestors. The interstate system is built

to meet both CALGreen Certifications and

the-art commercial center, supply and logistics

along the same trails that our ancestors forged

Leadership in Energy Environmental Design

facility that will further the Tribe’s commitment

during their travels, and we are continuing their

(LEED) specifications while incorporating a

to long-term investment in the region’s economic

journey by establishing San Manuel Landing,”

green space heralded at its entrance by the

development.

said San Manuel Chairman Ken Ramirez.

iconic Norton Air Force Base water tower.

Located off East 3rd Street and Victoria Avenue

San Manuel Landing will bring in 1,000

The water tower was constructed for the Air

in San Bernardino, San Manuel Landing is one of

new, recurring jobs as well as temporary

Force in 1959 and was relocated approximately

the Tribe’s latest investments in urban renewal and

construction, design and consulting jobs. In

700 feet from its original location. A mural

community revitalization. It places San Manuel

addition to creating jobs, the development will

on a prominent wall of San Manuel Landing

Band of Mission Indians as a leader in the growing

add an estimated $6 million financial impact to

will illustrate the inter-connected history

logistics industry market.

the region, help eliminate blight and increase

shared by the Tribe and the former Norton Air

business activity in the area.

Force Base.

According to a recent study by Cushman & Wakefield, the Inland Empire is seen as Southern California’s largest supply and logistics markets, totaling almost 600 million square feet of industrial facilities. With online retail increasing over the recent years, this has positioned the Tribe to have a stake in a growing industry slated

“We are building something by everyone for everyone, where the large focus is on community.”

“This is an example of us building something greater together; this took a team of people to make this happen,” said Pete Mateo, Director of Tribal Planning & Development. “We are building something by everyone for everyone, where the large focus is on community.”

HAMIINAT MAGAZINE | 61

TEEING

Golf

UP for a

Good Cause A thriving tournament gives new meaning to the old adage that charity begins at home.

T

By Adam Shupak

his past August, the 22nd Yaamava’ Resort & Casino at San Manuel Golf Tournament – held in partnership with the San Manuel Band of Mission Indians – raised a record $350,000, benefitting

seven worthy charities.

Audrey Martinez, San Manuel Tribal Secretary and chair of the golf committee, has played in the tournament every year, beginning when it was a one-day fundraiser (that didn’t sell out) to its present iteration: a four-day gathering (with a waiting list) played over multiple golf courses and venues.

Martinez is usually the first one to sign up and has made it an annual affair with three partners from other tribal bands who call themselves “four nations, one team.”

Not even Martinez could imagine the charity golf tournament would become what it is today. “Twenty years ago, I couldn’t have imagined that we’d still be doing this… or that it would grow to be so popular,” she said.

But grow it has. Six years ago, the top tournament

62 | HAMIINAT MAGAZINE

sponsors were asked, “How can we improve the golf tournament experience?” Their response was, “You could raise more money for charities if you found a golf course where you could raise the bar and create a unique experience on the golf course.” Peter Arceo, General Manager of Yaamava’ Resort & Casino, encouraged the golf committee to think outside the box. “There are opportunities where we can both improve the experience and raise more money for charity.”

The golf committee turned a perceived negative – that Yaamava’ Resort & Casino doesn’t own a golf course – into a positive by moving the event to one of the most highly regarded courses in California, Pelican Hill Golf Club, and then expanding the tournament to include a second day to account for the demand from sponsors to participate.

get to play?” Martinez said.

Today, players participate in a best-in-class event spread over multiple days, beginning with a visit to Pelican Hill Golf Club – a 36-hole Tom Fazio course that occupies a coastal setting along the clifftops between Newport Beach and Laguna Beach, an hour’s drive south of downtown Los Angeles.

“It’s breathtaking,” Arceo said. “Some of the best views in the state. There are very few courses that compare to it, so it brings the wow factor.”

Pelican Hill instantly set the tournament apart from the rest. Word spread that sponsors and participants received an amazing tee gift package with Amazon gift cards and high-end swag bags, were treated to the finest delicacies at every hole and made to feel like casino VIPs, all while rubbing shoulders with industry executives, celebrities and athletes.

“We’ve taken it to a new level,” Arceo said. “It’s now one of, if not the, most attended events in the casino industry.”

This year also included a new openingnight event entitled Wine and Nine, which included 72 golfers and six wineries – and not just any wineries, but the likes of Duckhorn and Justin pouring their best stuff.

It also brings the tribal community together and has become one of the highest participation events among the tribal citizens.

After having to cancel the event in 2020 due

‘‘

We’ve taken it to a new level.

It’s now one of, if not the, most attended events in the casino industry.

to the global pandemic, the demand to return to the links this year was higher than ever.

Organizers added a third course on a third day – Monarch Beach Golf Links in Dana Point – to handle

‘‘

“The first question everyone asks when you invite them to participate in your charity tournament is, ‘What course do we

the 792 golfers who tried to go low, and with a waiting list more than 200-people strong, it could expand yet again.

“I have tribal citizens waiting outside my office door eight months in advance trying to make sure they don’t miss out on it,” said Kevin Shaw, San Manuel’s Director of Executive Program Management. Shaw has spearheaded the golf tournament in recent years and remarked, “It has

HAMIINAT MAGAZINE | 63

turned into the event of the summer for the gaming industry.”

In all, 1,500 people from 18 states participated. And, as the tournament has grown, so have the charitable dollars. Over the last 22 years the San Manuel Tribe has distributed funds totaling $1.8 million to more than 35 nonprofit organizations. The funds raised support healthcare and educational services alongside Native American causes in both Arizona and New Mexico.

“This can make or break a charity. They might have to close their doors without the donations from organizations such as ours,” Martinez said. “There have been times when a charity was expecting a thousand-dollar donation and we’ve been able to give them ten thousand. It’s a game-changer for them.”

San Manuel’s Strategic Philanthropy team and tribal leadership usually cull a list of charities down to four or five, but this time the committee gave to seven charities that applied, granting $50,000 to each; the $350,000 in total giving marked an increase of $75,000 from the last tournament in 2019.

This year’s recipients were Million Kids, Hopi Education Endowment Fund, Mountain Meals on Wheels, Foothill Family Shelter, BLU Educational Foundation, Notah Begay III (NB3) Foundation and the Cruz Chacon Foundation. Each charity was given a window of time to speak, with some even bringing beneficiaries of the tournament’s goodwill.

“San Manuel has been instrumental in directing its resources to amazing nonprofits for more than twenty years,” said Begay – the first Native

‘‘

San Manuel has been instrumental in directing its resources to amazing nonprofits for more than twenty years.

‘‘

American to play and win on the PGA Tour, a current commentator for NBC Sports and Golf Channel and a regular attendee of the event.

“In that span, millions of dollars have been used to positively impact change in the Native American and Inland Empire communities,” Begay explained. “I’m grateful for their support of the NB3 Foundation as we work to provide positive pathways for Native American children to achieve their full potential.”

The driving force goes back to San Manuel’s mantra: Tribe First, Tribe Led. The community always lent a hand to the Tribe when it was in need.

Now, the Tribe is positioned to return the favor.

“It has always been a priority to give back to the community that stepped up to help our ancestors when we needed it,” Martinez said. “That’s why I don’t want people to lose sight of the purpose of the tournament.

I let people know what it represents. I want them to understand they are representing us, but they are also raising funds for these charities.”

Discover schedule, venues and sponsorship opportunities for the 2022 San Manuel Golf Tournament at sanmanuel.com/golf.

64 | HAMIINAT MAGAZINE

(muh-chish-chk)

FAVORITES Müčisck: your favorite things. A word to acknowledge all those things in life you find yourself drawn toward.

This section explores all the things we can’t get enough of. Meet the chef bringing a taste of Chinese culture to the guests of the celebrated Asian restaurant Hong Bao; get a primer on what makes this spirit-and-wine collection the most exclusive on the West coast; feast your eyes on a craveable dessert and get the recipe for yourself; and find a few items to add to your gift-giving (or gift-getting) list.

HAMIINAT MAGAZINE MAGAZINE || 65 65 HAMIINAT

On Trend

CO OL +

collected Each issue we gather a few things that stand out from the rest. This time we found skincare for men, super-indulgent sweets and a few things to cleanse your spirit and your space, plus a few more gems to put a smile on your face.

PHOTOGRAPHY BY JAIME BIONDO

66 | HAMIINAT MAGAZINE

Serene Reflections Jade Buddha Red String Wrap, Spirit Guardian Pyrite Red String Hamsa Charm Bracelet and Success Feng Shui Jade Stone Tree by Karma and Luck available at Serrano Spa at Yaamava’ Resort & Casino.

VitaJuwel Via Five Elements Water Bottle by VitaJuwel available at Serrano Spa at Yaamava’ Resort & Casino.

Balance Oil and Sacred Smoke Candle by Tarot & Tea available at 1891 Boutique.

Heritage Healer Hand Salve by Caswell-Massey available at HIS Store.

Good Vibrations You want to neutralize negative energy and infuse your space with positivity – but have no idea where to start. We’ve found a few things to get you there.

HAMIINAT MAGAZINE | 67

Have Gear Will Travel Whether it’s a boys’ weekend or a

romantic getaway, here’s everything you need to travel in style – and look good when you get there.

Metro Backpack by TravelOn available at Cache & Carry.

Regents Shave Soap, Heritage Almond Pre-Shave Oil, Woodgrain Sandalwood Shave Cream, Chrome Shave Brush, Gold Cap Newport Fragrance by Caswell-Massey available at HIS Store.

Wireless Over the Ear Headphones available at Cache & Carry.

68 | HAMIINAT MAGAZINE

The Sweet Spot Sometimes life can get you down. And sometimes all you need is a sweet treat to pick you back up. Extra credit for fancy crystal boxes to hold your stash.

Chocolates and candies by Candy Club available at Decadence at Yaamava’ Resort & Casino.

Louxor Vide-Poche by Baccarat available at HERS Shop.

Lalique Enfants Box available at HERS Shop.

HAMIINAT MAGAZINE | 69

Savor

70 | HAMIINAT MAGAZINE

Savor

Sharing

Culture

Cuisjne Through

With big expectations for Hong Bao Kitchen, the Inland Empire’s most beloved upscale Asian restaurant, one might think Chef de Cuisine Jun Tao would be a little nervous. But this battle-tested chef knows his mission is bigger than serving great food – and he’s hungry for the challenge.

BY DANNY PALUMBO | PHOTOGRAPHY BY JAIME BIONDO

H

ong Bao Kitchen began with great momentum and quickly gained many loyal guests. And with the highly anticipated reopening, those guests are now returning. There to meet them are Jun Tao and his team, bringing creative and exceptional concepts to guests who expect the best in class.

Jun Tao is calm and relaxed as he sits down to talk about his life, food and position as Chef de Cuisine at Yaamava’ Resort & Casino at San Manuel’s Hong Bao Kitchen. There’s a

smoothness to his movement, to the way he speaks. He takes a few seconds to ponder each question before speaking, like he knows how important it is to get things right the first time.

That’s because Chef Tao understands the importance of a single moment – in particular, this one before

him now. He made it clear that helming Hong Bao Kitchen is a once-in-a-lifetime opportunity – and he wants to do right by not only his guests, but also his peers and Chinese cuisine as a whole.

“I want people to have an experience,” he said thoughtfully, “I want them to have the Chinese cultural experience.”

At Hong Bao Kitchen, delivering that cultural experience lies squarely on his shoulders, and he is more than up to the task. Chef Tao grew up in Shanghai, along the central coast of China. As a cultural epicenter for both food and art, it’s fitting that he combined both of those disciplines when he discovered his passion for cooking, which was sparked at a young age in his family’s kitchen.

“My mother was a dim sum chef,” he said, before recalling the specific fragrance of her Shanghai-braised pork belly – a deeply aromatic and flavorful dish, dark and sedimentary. Its consistency was enough to have a lasting influence on Tao, and at 19 he started cooking professionally. “I loved eating my mom’s food. That’s how I started.”

HAMIINAT MAGAZINE | 71

Only the

Best x Chef Tao prides himself on simple yet exciting dishes, so a great deal of effort involves procuring the freshest ingredients from around the

What followed those humble beginnings was nothing

all eight regions of the country – regions he has studied

short of miraculous. In 2011, he won the Hot Dish Award

extensively. But alongside classic Chinese fare are standout

from the International Exchange Association of Renowned

dishes from Korea, Japan and Vietnam. There’s also an

Chinese Cuisine Chefs. He also won cooking competitions

added personal influence, one that comes directly from

in Taiwan and Malaysia, including the Type A World

Tao’s world travels.

Championship cooking contest, and another competition in Shanghai that translates loosely to the “Food God” Award.

Competing not only helped Tao hone his craft and

Peking Duck, a classic from Beijing, is prepared with the utmost care thanks to the specialty drying racks that ensure succulent meat and crispy skin. “Cantonese style is

deepen his knowledge of Asian cuisine, it also allowed

more heavily flavored,” Tao explained. “But northern style

him to work with some of the best chefs in the world – at

is about the duck. It’s more delicate and less seasoned.”

the highest levels. Esteemed chefs from across the globe

Tao directs his focus towards the duck’s simplicity

flocked to these events, and Tao, a ceaseless student,

to honor one of China’s greatest, and oldest, culinary

transformed the opportunity to compete into a chance to

traditions. The bird, carved tableside, is accompanied by

learn from his competitors.

thinly sliced cucumber, spring onion and a super-secret,

“I started experiencing other cuisines and techniques.

dark, umami-laden sauce. The decision to serve the duck

world. The duck is

So many non-Asian cuisines have such delicate

with crepes in lieu of steamed buns is, as Tao said, more

flown in from Long

preparations,” he said. “That got me interested in eternal

old-school.

Island because the

learning. I just want to keep learning.”

salty shore weather results in thicker skin and tender meat.

The lobster hails from New England – and

The drive to learn is what makes Tao so focused. He’s

“It’s more traditional to have crepes instead of buns,” he said. Even as the duck is wrapped inside the crepe, you can

acutely aware that there’s always something he can

still see the mouthwatering dark meat through the thin veil

absorb that will improve his game. It’s what makes him

of the pastry. The crepe highlights the duck in a way that a

such an asset on the Yaamava’ team, which is guided by a

weighty bun does not by serving as a simple vessel for this

willingness to embrace innovation and creativity.

crispy, juicy bird.

comes in live four days a week. South

I want people to have an experience. I want them to have the Chinese cultural experience.

American abalone is firm to touch and soft to bite, so the chef sources the large gastropod mollusks from a vendor south of the border. The spicy, umami-rich XO sauce comes directly from a specialty Chinese vendor. And for special chef menus, Hong Bao Kitchen serves Kiwami from Australia and Wagyu beef from Japan.

Chef Oliver Wolf, Vice President of Culinary Operations,

style bun from the Jiangsu province. China is well-known

calls me in to try something he’s created.”

for their steamed buns, but there’s something rather

Tao chimed in, “He’s given me a lot of freedom to try a lot

magical about Xialongbao in particular. Made by hand, a

of different things.”

fact which Tao is immensely proud of, the buns are filled

T

with a gelatinous, protein-rich stock. Once steamed, he chefs at Yaamava’ Resort & Casino have

the gelatin turns to warm, satisfying broth. Biting into a

a wonderful and collaborative working

delicate steamed bun and experiencing an explosion of

relationship. They all share the same desire

flavor is pure, unadulterated delight. The truffle also adds a

to explore the boundaries of what a dining

decadent and elevated earthiness to the Xialongbao, and is

experience can be, and Tao, although he won’t say it, is

reminiscent of Tao’s days spent competing with some of the

driven to be the best. Behind his measured demeanor is

top chefs in the world.

a relentless drive bursting with creativity and passion.

“We’re committed to the integrity of the product,”

Another standout dish is the authentic Cantonese-style Abalone. The large gastropod mollusk takes almost a week

Tao said. One way they keep that commitment is by

to prepare, as it’s soaked for three days and then braised

sourcing the freshest ingredients from all over the world.

for another two. That’s right – the abalone is braised for

“If something isn’t fresh, we don’t serve it,” Wolf explained.

two full days with high-protein, cartilage-rich ingredients

And so now, with an enthusiastic team in place and a commitment to only serving choice ingredients, Tao has the

72 | HAMIINAT MAGAZINE

Then there’s the truffle Xialongbao, a type of Chinese-

laughed and said, “My job is easy. The best part is when Jun

such as chicken feet.

As it simmers, the mollusk absorbs the flavors of the

reins at one of Yaamava’s most exciting operations. Hong

braising liquid, swelling with flavor. The sauce itself

Bao Kitchen celebrates Chinese cooking by drawing from

consists of the abalone’s natural juices, aged soy sauce

HAMIINAT MAGAZINE | 73

74 | HAMIINAT MAGAZINE

and oyster sauce, creating a rich gravy. It is, as Tao said,

“This was always my dream. Everyone operates at such

“one of the most gourmet dishes in China.” The texture

a high level. It’s just a pure pleasure to work with such

is full and the flavor is complex, but there also is a

professionals,” said Wolf. Jun Tao agreed, saying, “I’m

comforting quality to it. In fact, most of Tao’s dishes, while

grateful for the opportunity.”

elevated to extravagant heights, maintain their humble characteristics.

Tao calls the Shanghai style Walnut Shrimp “a crowd

When there’s a commitment to excellence, people will flock – and Yaamava’ will no doubt attract people from all over. As for Chef Tao, he has read the moment and

pleaser,” and one that will no doubt be familiar to fans

understands the importance of making Hong Bao Kitchen a

of Chinese-American takeout. Most cultures have some

destination in its own right.

version of fried shrimp, but what he has achieved here is

A key element to Yaamava’ Resort & Casino’s success is

otherworldly. The breading is both delicate and intensely

the talented team, paired with space for creativity. When

crunchy, and when you order Walnut Shrimp for the table,

combined with the elevated guest experience and top-

you’ll no doubt hear a symphony of the crispy cracklings

quality equipment and ingredients, Hong Bao Kitchen truly

as everyone eats in satisfied silence.

represents a unique experience with best-in-class service

The secret to that perfect texture lies not only with the talent in the kitchen but also the tools found within. And when it comes time to propose an exciting new concept, dish or piece of kitchen equipment to executives, well...

“I haven’t heard ‘no’ yet,” Wolf said with a smile.

One such tool is the Ultrafryer, which Chef Wolf describes as so efficient and methodical, the temperature of the oil never drops – no matter how much food you put in. Woks also are integral to the success of Hong Bao Kitchen and, as the chefs explain, when something touches the wok, it’s almost as if it has been kissed with magical flavor.

Just sample one bite of the sweet, sour and spicy Vietnamese-style lobster – prepared with aromatics such as basil, peppercorn and jalapeño – and experience the wondrous caramelization that could only be achieved with a cast-iron wok.

So critical are the woks in fact, they are shipped directly from Hong Kong. “It’s like a jet engine,” Wolf said as he played a video of the woks being seasoned first thing in the morning. “The pan literally glows.”

Moving from savory to sweet, you’ll want to order Hong Bao Kitchen’s dessert sampler – an assortment of Chinese sweets hailing from various regions. You’ll find a chocolate date dish that’s simplistic and delicious; a mint blueberry sago that’s floral and light; and a mango pudding with blueberry and basil that’s refreshingly cool.

The dessert at Hong Bao Kitchen won’t overwhelm you with sugar; instead, it balances a decadent meal with a refreshing finish.

T

he food is not only a reflection of Tao’s abilities but also Yaamava’ Resort & Casino’s commitment to service. From top to bottom, the staff at Yaamava’ has hospitality and food

service coursing through their veins. They understand the importance and sanctity of not just service, but of also providing an unforgettable guest experience.

every time.

We’re committed to the integrity of the product.

If something isn’t fresh, we don’t serve it.

Drink

Quite a

Pair 76 | HAMIINAT MAGAZINE

Matching a coveted spirit or rare wine with everyday cuisine is simpler than it seems. At The Pines Modern Steakhouse guests can get direction on pairing top-notch steaks and seafood with a fine spirit, cocktail or special bottle of red or white – just look at the Cult and Rare wine section of the menu – from Collection 86. Servers and bartenders are trained to pair spirits, wine and beer with certain proteins, preparations or sauces. And with hundred of types of food served throughout Yaamava’, there are thousands of possible variations.

A

Collection 86 is an exclusive selection of spirits and fine wines.

And now you can try it right here at Yaamava’ Resort & Casino at San Manuel.

by Maren Fritz

W

hen beverage masters Joey Gottesman and Chris

“We have some items that aren’t extremely expensive…but this is the

Rosano were tasked with gathering the most

only property where our guests can try them.”

unique and rarest spirits and fine wines, they jumped at the chance.

“Our General Manager Peter Arceo challenged us to build a high-

With a list this impressive, it may be a little intimidating for guests who are unsure about taking the leap. This is where the stellar Yaamava’ guest service comes in. To get the most out of the

end drink menu that complemented our high-end guest experience,”

Collection 86 experience, Joey said it’s as easy as asking him, Chris

Joey said.

or wine steward Robert Rodriguez for a step-by-step walkthrough

The duo went to work researching, networking and developing relationships with private collectors and spirit brokers around the

of a tasting.

“The collection is under lock and key, but we have a beautiful

world. And Collection 86 – named for the year San Manuel Casino,

bottle display on the back bar that is intriguing and that always helps

now Yaamava’, opened – was born.

us strike up a conversation…and each conversation is an opportunity

It’s these relationships that have helped the bar team amass nearly

to talk about a different spirit,” Joey said. “After explaining the

300 bottles of exceptional bourbon, scotch, whiskey, cognac, tequila,

provenance of a wine or spirit to our guest, if they’re still unsure,

rum and wines. And, more impressively, score the rare and recently

I just say, ‘On that next jackpot, you’re trying it,’” he explained and

released bottles – before anyone else.

laughed. “Usually, they end up having one for themselves and one for

But why create such an extraordinary collection?

“Because the sky’s the limit and we get to craft a surprising, whimsical VIP experience for our guests,” Joey said.

Collection 86 adds merit and pedigree to the bar program at

a friend.”

While the Collection 86 menu and bottle display can be seen – in all its glory – at The Vault Gaming & Provisions high limit room, selections are sold in the newly reopened Pines Modern Steakhouse

Yaamava’ Resort & Casino, and while the menu does include some

and Premier rooms. And Turquoise members of Club Serrano

of the most expensive pours around – the Macallan 52 Year whisky

Player’s Club have exclusive access to the Collection 86 list anywhere

goes for $3,100 for a one-ounce taste – the emphasis is not on price,

in the casino or hotel.

but on exclusivity.

“It’s not just the price tag that defines the list. It’s the rarity,” Ryan Sharpe, Director of Beverage Operations at Yaamava’ Resort & Casino said.

With the ever-growing catalog, one thing is certain. “The expanse and rarity of our list means guests will have to make several visits to try all of the offerings within their favorite category,” Joey said.

We say: lucky them.

HAMIINAT MAGAZINE | 77

Dreams

What Are Made Of

Joey and Ryan share the bottles at the top of their dream list

My dream isn’t a particular bottle, as much as our program getting to the level that we have to visit, say, Scotland or France to acquire the bottles. These are the kind of exclusive spirits or wine that you have to purchase in another country and then ship back to the States because they’re only sold in person.

—Ryan Sharpe, Director, Beverage Operations

The first-edition Yamazaki 55-year Single Malt Whisky.

Only 100 bottles have been released and, most recently, this whisky was only available via lottery to Japanese citizens. One sold for almost $800,000 at auction. You know what they say, ‘You don’t buy a Rolex Presidential to tell time.’ This bottle would certainly be a wonderful acquisition for our collection.

—Joey Gottesman, Assistant Manager, Beverage

78 | HAMIINAT MAGAZINE

HAMIINAT MAGAZINE | 79

THE FIRST NATIVE AMERICAN-OWNED RESORT CASINO IN LAS VEGAS IS HIRING. We’re accepting applications for 1000+ positions at our soon to open resort casino.

If you’ve always wanted to be part of something bigger, we want to hear from you. Let’s make history together. Apply to become part of our family at GreatCasinoCareers.com..

COMFORT

Last Bite

Cold-Weather

T

APRICOT GALETTE

he sweet or savory galette can be found in patisseries all over France.

A free-form tart with a rustic touch, the galette is the perfectly imperfect

cool-weather treat. This one pairs a flaky crust with sweet cream and fruit and is best enjoyed fresh from the oven. Looking at the ingredients, it may

seem like a labor of love. But enjoying the look on your guests’ face as they taste the first forkful will make it all worthwhile.

Makes four individual tarts Pastry Cream 1 pint whole milk 3 ½ tsp vanilla extract ½ cup granulated sugar 1 pinch of salt 4 egg yolks 3 tablespoons cornstarch 5 tbsp cold butter (cubed) Crostata Crust 2 cups all-purpose flour ½ cup granulated sugar ½ pound cold butter (cubed) 1 egg yolks 1 pinch of cinnamon Topping Handful of dried cranberries 30 ounces of canned apricot halves For the Pastry Cream In saucepan, bring milk, vanilla extract, ¼ cup sugar and salt to a boil In separate bowl, combine ¼ cup sugar with cornstarch; whisk egg yolks into mixture Temper ¹⁄� of hot milk into egg yolk mixture Combine egg yolk mixture with rest of hot milk in saucepan and boil for 2 minutes, whisking continuously Remove from heat; whisk butter into mixture and cool immediately For the Crostata Crust In a mixer, combine flour, sugar and cinnamon Add butter at slow speed until flour mixture is crumbly, then add egg yolks and mix until dough is well formed; do not over mix Place dough in bowl, dust lightly with flour and refrigerate for 2 hours For individual tart, roll 6 ounces of dough in a circle and crimp edges; place dough on baking sheet Spread 3 tbsps of pastry cream on dough Sprinkle 1 tablespoon dried cranberries Slice 8 apricot halves to desired thickness, arrange on dough, then brush with melted butter Bake at 335˚ for 20-25 minutes, or until the dough is light golden brown Dust tart with powdered sugar and serve

HAMIINAT MAGAZINE | 81

Profile

Above - AND -

BEYOND Unapologetically and forever enchanted by Las Vegas, Cynthia Kiser Murphey shares how she got her start, what she loves most about the hospitality industry and what she can’t wait to bring to Palms Casino Resort.

By Melinda Sheckells | Photography by Robert John Kley

C

ynthia Kiser Murphey is obsessed with Las Vegas and, it goes without argument, she is one of the most qualified people to talk about the city: her career has made her both an expert in the subject matter and a pioneer in the casino industry.

Kiser Murphey’s resume is punctuated by a long list of

capital Cs, from a recent role as Chief Executive Officer of a large benefits fund to her landmark appointment in 2008 as President and Chief Operating Officer of New York-New York Hotel & Casino, where she led until 2020 as one of the first female presidents on the Las Vegas Strip.

She has not only created game-changing entertainment experiences that define Las Vegas but she also has affected the lives of thousands of resort industry professionals by championing diversity, equality and inclusion and mentoring and guiding her team into executive roles.

Even before Kiser Murphey stepped foot in the desert, she was hooked on the hospitality business. She knew from her first trip to Disneyland Hotel at age 12 that it was a hotelier’s life for her.

“I was raised by a single mom and she, for a couple years, saved up enough money to take her two children to Disneyland,” Kiser Murphey said. “We got on a plane from Kansas City to Southern California and we stayed at the Disneyland Hotel. It’s bigger than life. It’s not just staying at a hotel, riding on the monorail, going out to dinner and seeing shows. It’s the whole experience that you never forget. And it was those three or four days, from that moment on, I knew. I can’t remember a minute that I wasn’t fascinated by hotels.”

82 | HAMIINAT MAGAZINE

study hotel management and earned a

What are some of the things you’ve seen happen in Las Vegas that you never thought would happen?

bachelor’s degree in Hotel and Restaurant

You mean like having a hockey team? A

Management and a master’s degree in

WNBA team? Pro football, and every kind

Hotel Administration, from the University

of concert venue on the planet, and a neon

of Nevada, Las Vegas.

museum, and a brilliant show, all in the

When it came time to leave the nest, Kiser Murphey moved to Las Vegas to

Now comes time for a new first.

Kiser Murphy is set to assume the role

same city? You mean like that?

Resort, upon closing of the acquisition

How are you going to preserve the Palms’ icon status?

of the Palms by SMGHA Nevada, LLC,

We’re going to write the next chapter –

a wholly-owned subsidiary of the San

excellent restaurants, beautiful facilities,

Manuel Gaming and Hospitality Authority

clean, safe and vibrant environment. We’re

(SMGHA), from Red Rock Resorts, Inc. She

going to preserve all of that, while creating

will build a team to strengthen the Palms’

affinity for locals as well as for Yaamava’

connection to the Las Vegas community

Resort & Casino at San Manuel’s loyal

and customers, creating an experience

customers. What is most important for

that exemplifies the SMGHA’s values and

my team is to engage with the Las Vegas

culture as it becomes the first Native

community and be the bridge for the people

American tribal entity to wholly own and

coming from the Inland Empire. We’ll bring

operate a Las Vegas casino resort.

the familiar high-quality service, gaming

of General Manager of Palms Casino

Kiser Murphey shared insights on her journey, inspirations and motivations that keep her showing up every day.

experiences and hospitality to the iconic Palms environment.

Whose opinion matters to you the most?

The men and women who work for us. The

Do you remember the first hotel casino you went to and what that moment was like?

people on our team. Because, if the team

I do, because we were living in the dorm

inspired, then the guests are going to have

and after a little while, dorm food can get

that too.

slightly repetitive. We could get two-forone buffet passes, which is a big deal when you’re in college. The old Marina Hotel on The Strip, which ultimately became a tower of MGM Grand, had two-for-one buffet passes. We went from the dorm up to The Strip and ate at the buffet. It

that’s serving the customer is happy – genuinely happy and feeling supported and

What keeps you showing up for work every day?

I am literally obsessed with the hospitality industry. I love creating experiences.

I love the dynamic, energetic, enthusiastic nature of our business. There are some

was great.

days that aren’t as good as others. There

What is the advice you give to people who are considering a career in hospitality or who are just starting their professional journey?

Every day is different. But there’s so much

If you’re in hospitality, it’s important you

I always think: what can we do so those

know that you’re here to serve others.

people never forget this moment of their

That is what our industry is about. And, to

vacation? I even sit at stoplights and watch

do it for a living, it’s most important that

the people walking down The Strip and

you want to serve others and you want to

think: How many of them have come to the

create experiences for people.

hotel? How can I get all of them to my hotel for

are things that happen that are challenging. potential. Every time you walk into a hotel casino, something new can happen. So, it’s that possibility, it’s all the people you’re serving, all the people you’re going to meet.

the next party?

HAMIINAT MAGAZINE | 83

Yaamava’ Resort & Casino at San Manuel STAY Yaamava’ Resort Immerse yourself and experience our iconic first-class resort. Where traditional meets modern luxurious comfort, Yaamava’ Hotel warmly welcomes guests who seek a place for the Adventurer, Thrillist and Night Owl. 1-833-YAAMAVA (922-6282)

DINING Big Mo’ Café Quick Bites Refuel with quick treats and refreshments at Big Mo’ Café – your 24/7 one-stop destination to satisfy those cravings and get you back to your favorite slots and table games. The desserts and pastries are some of the most popular and photographed items on property! 800-359-2464

Chingon Kitchen Casual Dining Authentic Mexican cuisine is served up daily at the original George Lopez’s Chingon Kitchen. Create your ultimate flavor combination from our extensive menu of tacos and taquitos, fresh guacamole, frijoles negros, elote (street corn) and much more!

909-864-5050

Hong Bao Kitchen Fine Dining Asian Cuisine with a modern twist. Enjoy specialty-made dishes prepared by our award-winning culinary team such as Shanghai Braised Pork or Kung Pao Chicken.

Limited cocktails, wines and spirits curated by a team of award-winning mixologists, including our Matcha Matcha Cocktail.

800-359-2464

Just Barbeque Casual Dining JBQ is dedicated to nothing but deliciously mouthwatering, off-the-chain-good BBQ. In fact, it’s so good, it’s probably the best pulled pork on the planet. 800-359-2464

The Pines Modern Steakhouse Fine Dining Enjoy an extensive menu of fresh and delicious cuts of meat and seafood in the exquisite setting of The Pines Modern Steakhouse. Discover exclusive cuts of premium USDA beef, rack of lamb and the freshest, high-quality seafood delivered daily, all complemented by locally sourced, organic produce. 909-425-4889

Radiance Café Casual Dining Radiance Café has a specially curated menu of poolside classics with a California twist that can be enjoyed on the terrace overlooking the pool. It also features one of the hottest weekend brunches around with rotating themes that feature the very best produce and ingredients of each season.

Brunch takes over our entire pool deck for a truly one-of-a-kind experience.

1-833-YAAMAVA (922-6282)

84 | HAMIINAT MAGAZINE

Directory

Rock & Brews

Round Up Bar

Casual Dining

Serving up a large selection of bottled and on-tap brews and an assortment of refreshing cocktails and mixes daily.

800-359-2464

Add a bit of rock ‘n’ roll to your Yaamava’ Resort & Casino experience at Rock & Brews Restaurant. Curate your own “playlist” of rockin’ dishes – from appetizers to juicy hand-crafted burgers – seven days a week, all while classic and current hits play in the background. 909-425-4838

Serrano Vista Cafe Casual Dining Serrano Vista Café is a welcoming, casual, yet upscale setting inspired by the citrus groves of Southern California. Serrano Vista will offer classic American comfort food with a California twist, including healthy options 24 hours a day, seven days a week.

800-359-2464

Tropical Storm Bar Whether you’re craving a Hurricane or a Tropical Storm Mojito, our drink list invites you to take a relaxing vacation without leaving the casino. 800-359-2464

Tukut Lounge Enjoy bar-top video poker or take a seat as you watch themed nightly entertainment.

The recently revamped space near the center of the casino on the first floor includes a stage, state-of-the-art sound system and several HD screens. 800-359-2464

TuTu’s Food Court Quick Bites TuTu’s Food Court has you covered with a wide variety of eats and desserts available daily to fit your appetite. 909-864-5050

BARS & LOUNGES ACES First rule of Blackjack: always split your aces.

Luckily, you never have to split time between entertainment and value at Aces, where you’ll find the perfect balance of craft beers and crowd favorites on tap. 800-359-2464

BAR BAR BAR Grab a drink or conversation with our friendly barkeeps at BAR BAR BAR, where you’ll find a bevy of cocktails and ice-cold bottled or on-tap brews in a relaxing setting.

800-359-2464

DEUCES Drop into Deuces for ice cold-drinks, your favorite beers on tap and the best in live sports entertainment on the big screen.

800-359-2464

Finish Line Bar Whether you’re winding down after a night of hitting jackpots or just getting things started, The Finish Line Bar has you covered with a drink menu for everyone, including cocktails from around the globe. 800-359-2464

Helix Bar The Helix Bar is the premier pool destination to indulge in a variety of handcrafted cocktails that range from classic tiki to modern tropics. Our team of mixologists have thoughtfully curated a menu centered around fresh squeezed juices, exotic fruits and whimsical twists on poolside classics to provide the most thrilling poolside bar experience. 1-833-YAAMAVA (922-6282)

The Overlook Bar Specialty cocktails and a chance to sample something from the exclusive Collection 86 liquor menu make The Overlook Bar a destination fit for royalty. Enjoy a glass of private stock wine or a neat pour of the rarest bourbon while taking in views from the balcony. 800-359-2464

RETAIL 1891 Boutique Find a huge selection of high-end designer brands for both men and women – from sunglasses and handbags to suits and dresses – as well as fine jewelry, including designs by Native American artists. 909-863-5756

Cache & Carry Level up your audio experience or simply replace a phone charger at Cache & Carry, where you’ll find cutting-edge electronics and accessories from the brands you love.

800-359-2464

HIS & HERS Boutique Shops Two high-end shops located next to each other on the first floor of the casino. HIS carries men’s apparel, cigars, luxury lifestyle jewelry, sunglasses, watches and wallets.

HERS features home décor, art, high-end fragrances, designer bags and much more!

800-359-2464

PUUHIA’T Roadrunner Gift Shop Pick up Yaamava’ Resort & Casino logo wear, official sports gear from our professionalteam partners, snacks, cigarettes, cold beverages and more. 909-863-5755

R&B Authentic Merch Shop Add some rockin’ to your shoppin’ like officially licensed rock merchandise, limited-edition photos and much more.

909-425-4814

SPA Serrano Spa Enjoy the serenity of Serrano Spa with our thoughtfully curated menu of wellness rituals. Offering signature massage, facials, body treatments, nail and hair services, the spa embodies our Serrano strength and resilience. Embrace your wellness journey at Serrano Spa. 1-833-YAAMAVA (922-6282)

GAMING High Limit Slots and Tables VIP Gaming The High Limit Slots and High Limit Tables gaming rooms are a best-in-class experience for players who want to bet higher denominations. The space includes an array of amenities including the Collection 86 menu, boasting the finest wines and spirits in the world.

800-359-2464

Lotus 8 Palace VIP Gaming Create your own luck and find your Zen in our Lotus 8 Palace gaming room.

This space creates an East-meets-West vibe with Asian-inspired décor, slot machines and classic casino table games like EZ Baccarat and Buster Blackjack.

800-359-2464

SoCal’s Best Slots Play 1000s of slots across two stories of mechanical reels, video reels, video keno, in-house progressive jackpots, wide-area and mystery jackpots and wide-area progressive (multi-casino) jackpots.

800-359-2464

Table Games & Progressives Enjoy a wide variety of Vegas-style table games 24/7 on both levels of the casino such as Blackjack, EZ Baccarat and Pai Gow. Yaamava’ Resort & Casino also features the most table game progressive jackpots in California! 800-359-2464

The Vault Gaming & Provisions VIP Gaming Enter a world of mystery, intrigue and big jackpots at The Vault Gaming and Provisions, the ultimate high limit gaming room located on the second floor of Yaamava’ Resort & Casino. This exclusive room features close to 190 high limit slot machines, eight table games and a bar brimming with top-shelf spirits.

800-359-2464

A SWEET THRILL

Take a walk on the sweet side with fine chocolates and mouthwatering treats at Decadence, a new candy boutique by Yaamava’ Resort & Casino at San Manuel.

Go ahead and indulge a little with an exquisite selection of treats found under one roof from brands like Candy Club, “Dude, Sweet” Chocolate and Norman Love Confections. Find your favorites or discover a few toothsome surprises along the way each time you visit.

Stock up for yourself, or find the perfect gift for a friend or a loved one. Only at Decadence.

Learn more at yaamava.com/shopping

| 800-359-2464 | YAAMAVA.COM | MUST BE 21 OR OVER TO ENTER. P LEASE GAMBLE RESP ONSIBLY. 1-800-GAMBLER

Honoring our traditions

Guiding future generations

For generations, our Tribe has called the Inland Empire region our home, and we take pride in supporting our neighbors and the world around us.

Throughout today’s challenges and tomorrow’s possibilities, our Tribe will always be here for this community. Honoring our history.

Celebrating our culture. Building a brighter future for us all.

www.sanmanuel-nsn.gov

FOLLOW US US ON ON INSTAGRAM: INSTAGRAM: @sanmanuelband FOLLOW