ACKNOWLEDGEMENT After acknowledging the blessing of our Allah in helping me in my efforts, I would like to thank all of the other helping hands who were with me in the making this report a possibility. I would then like to thank my teacher Mrs. Fauzia Janjua who, inspite of her extremely busy schedule, gave me the opportunity to carry out this knowledge-full study. Thank you Madam. This study was carried out as a partial fulfillment of the MBA degree course at the NUST Institute of Management Sciences. Very special thanks to every one who participated in my study and gave me time and valuable information, which undoubtedly helped me in drawing a better analysis. As you go along the path to the completion of a project, you meet so many people that help and assist you in one way or the other but the sad part is that I forgot their names. But I thank them from the bottom of my heart none the less.
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