port folio Sanjan Sabherwal
Design for Industry, Year 4
Communication Designer 4 Month Full Time
Hello!
Graphic Designer 6 Month Internship
Kinneir Dufort Internship
My role as a communications design manager within the MarsDesign team was to produce a range of communication materials for the Design and R&D wing of the business.
A Six Month Placement at
A social network for young people with Multiple Sclerosis.
To see my workflow please visit: http://sanjansabherwal.tumblr.com
PROMOTIONAL GRAPHICS
Devrim Celal did an ultra run for Shift.ms. I designed two flags for him to raise awareness for the charity. Each flag was specific to the places Devrim ran across.
ONLINE GRAPHICS
I designed numerous icons and holding images for the launch of Shift.ms’ Beta site.
I designed the facebook cover photo and profile picture!
Currently being used on the website
EXHIBITION STAND for MS Life 2012 My first work for Shift.ms was to brand Project Awesome in time for MS Life 2012. Our aim was to make the Shift. ms Stand engaging for visitors and hopefully get lots of new users signed up to our online support community! See our stand at: http://www.youtube.com/watch?v=LoNe3SiU9_Y
A video backdrop for interviews with Project Awesome participants.
SHIFT.MS MAGAZINE What needed to change The Magazine was poorly organised The categorization was unclear Incorporating Blogs in to the magazine confused its purpose It had a blog roll layout making browsing slow Text wrapped unattractively around images Too much copy Repeated content The original Shift.ms Magazine landing page
Annotated news websites and articles for layout and content research
RESEARCHING LAYOUT & CONTENT
Landing Page Issues Page
FINAL MAGAZINE REDESIGN
Regulars Page
PERSONAL INSIGHTS
What changed I made the pages visually engaging I split content into seasonal issues I created a hierarchy of articles I designed a seperate blog for time sensitive posts I advised the editor to keep descriptions snappy I promoted the newsletter sign-up widget I made the interface clear and accessible I added a ‘This Helped’ feedback tool I integrated the magazine with other sections of the site I considered interacting with the site on tablet devices
We split content into seasonal issues because we were reducing the number of articles published and improving their quality.
Creating a hierarchy of articles on the magazine-landing page makes it easier for visitors to identify the most valuable/ latest articles.
Article descriptions should be succinct. Ensuring the title and description come to under 140 characters make the copy twitter friendly and de-clutter the magazine front page.
We integrated a newsletter sign up widget into the side bar to encourage more visitors to engage with Shift.ms and keep up-to-date with the MS world.
Article Page The ‘Sex, Drugs and Rock & Roll’ forum is the most popular page on Shift.ms. To increase traffic between both sections I added a recommended discussion widget for each article.
Shift Blog
Increasing audience feedback with articles tells us what information MSers find most useful. So I designed a ‘This Helped’ rating system.
Recommending articles on the site shows our belief in the magazine’s contents and helps visitors find something new.
I designed a dedicated Shift.ms Blog for time sensative posts and charity updates. This was accessible through ‘the Day-to-day’ widget in the side bar.
Competition brief:
Improving Hygiene, Improving Lives.
w e N 1
Delhi Belly? What Delhi Belly? Bollywood superstar Akshay Kumar endorses Lifebuoy gel capsules available from certified vendors across the capital.
The Opportunity “There is a need to create awareness about food safety among the public and street vendors.” K Chandramouli, Chairperson, FSSAI (Food Safety and Standards Authority of India)
By supporting vendors, Hindustan Unilever can celebrate and enhance India’s traditional food culture while breaking into a new market
Delhi, India
91%
of vendors surveyed admitted to scratching body parts while cooking. NASVI survey - 127/139 vendors.
Stakeholders
NASVI
The Government of India is looking to The West for investment and ignoring these small yet culturally significant businesses. Unilever’s approach could change the Government’s attitudes towards local businesses. To successfully promote, distribute and sell Lifebuoy Gel Capsules to consumers Unilever needs the support of NASVI and their accredited street food vendors.
NASVI enables Unilever to sell Lifebuoy gel capsules via accredited vendors.
Street food vendors are Unilever’s gateway to low income areas.
Consumers can access affordable hand sanitiser when and where they need it.
The aim of The National Association of Street Vendors of India is to secure the livelihoods of street vendors through policy interventions.
Vendors want to increase income and improve their opportunities.
They want healthy street food and need accessible hand sanitation outdoors.
Estimated 100,000 street food vendors in Delhi. Earn 40 - 80 Rs per day. (50p-£1)
The middle and lower class consumer specifically prefer to purchase from street vendors.
They provide nutrition to >80% of India’s population.
India is obsessed with food but media health campaigns are highlighting vendor’s poor hygiene practices making the public loose trust.
It has 300,000 members. NASVI and the Food Safety and Standards Agency of India aim to professionalise, certify and monitor vendors across eight zones in Delhi.
Vendors cannot afford current hand sanitiser products and are therefore unable to provide hygienic food.
Working Together The system & stakeholder benefits Promote
Distribute
Training Workshop Promote benefits of using and selling Lifebuoy Gel Capsules. Provide free hygiene packs to vendors to gain trust.
NASVI
Offer kits including an apron, gloves, headgear and disinfectant pouches. Provide certification to vendors
Business benefits of being hygienic ensure vendors join the effort to create Safe Food Zones.
Celebrity endorsement campaigns are the most effective way of engaging the public in India. This increases public awareness of Lifebuoy Gel Capsules at street food stalls.
Improving hygiene, improving lives.
Sponsorship banners & Lifebuoy Tubs are beacons for hygienically prepared, quality food in areas of high footfall.
Unilever contract Peer Leaders to distribute Lifebuoy gel capsules to NASVI certified vendors.
Teach 2000 street vendors about hygiene best practice.
Benefit
Sell
One Peer Leader monitors the hygienic standards of vendors in each Safe Food Zone.
Buy affordable stock from peer leaders. 6Rs. per tub of 20. Or 25 paisa. (1/4rs) per capsule.
Control of a new market sector. The partnership ensure Unilever products are sold on every food vendor’s stall.
NASVI and FASSI to expand number of Safe Food Zones in 2014.
Demand
Other vendors want to join NASVI and get accreditation: increasing NASVI’s lobbying power.
Place Lifebuoy tub at the front of their stalls - advertising their hygiene considerations.
Sell Lifebuoy for 1Rs with every food order
Business and livelihoods improve Increased credibility and food quality allow vendors to increase prices.
Enjoy healthy food Find Hygienic food stalls Demand
Expectations of hygiene increase
Easy access to hand washing facilities outdoors Maintains traditional food culture
Vendors can use the Lifebuoy Gel Capsules to ensure their hands are kept clean without having to leave their stall and miss potential customers.
The gel substrate breaks down leaving no packaging waste.
mm
Handing over Hygiene Product considerations & User ritual
m
m
m
The gel evaporates so no precious clean water is wasted.
Vendors offer the Lifebuoy Gel Capsule to customers showing they are hygiene conscious.
To improve the gel’s effectiveness, it’s important to wipe away visible dirt with a napkin.
Popping the capsule releases the scent of roses.
Lifebuoy sponsors NASVI certification banners which act as a beacon for hygienic vendors; drawing in customers and promoting the organisations. Each Capsule is lightly fixed to a napkin with adhesive. Napkins are folded tightly to reduce packaging size and environmental impact.
Once a tub of Lifebuoy Gel Capsules is empty, it can be used to store spices or refilled at a discounted price. Keeping supplies fresh and safe is of real financial value to street food vendors.
Icons printed on the napkin show customers how to use the capsule - allowing the vendor to deal with other customers and keep an eye on the food! The napkin can be recycled in a bin provided.
Live Projects
Industry x Students
Mamas & Papas Commended for “A different approach with an aesthetic to fit with the home interior.� Louise Bontfort, NPD Design Manager, M&P I focused on designing the product experience for the parents as well as the child.
We delivered two concepts that communicated a new disruptive technology for a Unilever brand. Our designs are being used internally – at Board level - to illustrate possible future advertising direction and packaging executions.
Still from our television advert
Still from our packaging inspiration video
Bowers & Wilkins
Design three wireless portable speakers for a new target market
Our Market Competition
Bose Soundlink nice detailing, long battery life. £250
Chris, 29 Single Senior PR Agent
Arcam Rcube Great sound but too clunky. £350
Owns an Audi A3 Reads GQ Enjoys Soft Rock
PERSONA
Jambox
Portable, simple, multifunctional just right. £150
Our Inspiration
The Blackbird We wanted to create an elegant range of products with simple controls. The Blackbird and Nest is a ‘What if’ concept.
For the man on the move.
The volume and music is all controlled from its source device.
The Nest is a wireless charging dock for the Blackbird and its hollow shape optimises sound quality for home listening.
The Nest
By sliding open the speaker cover, both power and Bluetooth are switched on.
Bass resonance technology is placed in the wings amplifying the music using the surface it’s placed upon.
Place the blackbird onto the Nest
For entertaining at home.
The Boson
We included a volume control on the Boson because in the home, the user is more likely to be away from their phone.
We simplified the form factors of the Boson and Apollo to fit with B&W current consumer speaker range.
The Volume is adjusted by a touch sensitive slider on the top of the Boson.
Inspiration - The PM1 by B&W
For entertaining at home.
The Apollo
ON
Inspiration - The MM1 by B&W
For the man on the move.
Our Packaging
Current Packaging Inconsistent
Thank you sanjansabherwal@gmail.com