Marketing Report
ATTENDANCE - HISTORIC
2017 2018 2019 2020 2022 2023 12,500 10,000 7,500 5,000 2,500 0
Overall Trends
Best-performing media: Video / story content (IG)
Photo / link content (Twitter, FB)
Best-performing organic content: Experimental, Timely, Educational Best-performing ads: Exhibitor assets, static images
By the numbers
Organic Social impressions: 670k
Organic web search impressions: 65.7k
Owned email impressions: 68.3k
Paid / sponsored digital impressions: 1.95m
Paid / sponsored print reach: 2.06m
Paid radio / podcast reach: 2.2m
Total marketing impressions: 7m+
Total press circulation: 1.7b+
WEB USER STATS
125,000 100,000 75,000 50,000 25,000 0 2022 2023 ⬆ 18% ⬆ 2% ⬇ .3%
Overall Users Sessions Pageviews
WEB USER STATS - con't
2 1.5 1 0.5 0
Sessions / User Pages / Session Session Duration
2022 2023 ⬆ 3% ⬆ 15% ⬆ 3%
WEB TOP SOURCES
Google (organic) Facebook Time Out 20,000 15,000 10,000 5,000 0 2022 2023 ⬆ 24% ⬇ 10% ⬆33%
WEB TOP SOURCES - con't
Instagram Twitter ABAA 1,250 1,000 750 500 250 0 2022 2023 ⬆ 133% ⬆ 150% ⬆ 15%
Web Lessons:
High-quality visitors are more important than overall number of visitors
More high-quality web content keeps customers on our site longer Always direct customers to our website (not third-party ones)
SLSA EMAIL CAMPAIGNS
Open Rate % 60 40 20 0 CTR % 3 2 1 0 2022 2023 ⬆ 11% ⬆ .9%
Email Lessons: Engaging, well-researched subject lines + preheader text can dramatically increase open rates
Increase in volume of emails sent will not have a negative effect on open rates
PAID DIGITAL BY THE NUMBERS
Fine Books & Collections: 44,260 impressions
A Way with Words: 37,345 impressions
Open rate: 34%
NYT: 331,598 impressions
Click through rate (CTR): .5%
MAX IQ Display: 1,319,851 impressions
CTR: .1%
MAX IQ Social: 225,789 impressions
CTR: .91%
Total paid impressions: 1.95 million
Paid Digital Lessons: Social ads outperform display
Static and animated ads received the same engagement (CTR) but static ads were served more frequently Increase in mobile, decline in desktop
Top 3 markets: NY, NJ, MA
ORGANIC SOCIAL REACH YOY
FB IG Twitter 750,000 500,000 250,000 0 2022 2023 ⬆600% ⬇ 45%
Organic Social Lessons:
Increase focus on tools with positive overall user acquisition and follower growth rates
SOCIAL TESTIMONIALS
SOCIAL TESTIMONIALS
SOCIAL TESTIMONIALS
SOCIAL TESTIMONIALS
SOCIAL TESTIMONIALS
NOTABLE ATTENDEES - VIPs
Emma Roberts film/TV actress, co-founder of Belletrist
Mark Levin Manhattan Borough President
Meredith Graves musician, Dir. of Music at Kickstarter
Jill Krementz photographer, author, Kurt Vonnegut’s widow
Paul Schrader screenwriter, Scorsese collaborator
Elena Favilli author of the Rebel Girls series
Trey Anastasio Phish frontman
Paul Branca artist; shows include JOAN, Kavi Gupta, Marianne Boesky, Sculpture Center
Fareed Zakaria CNN anchor
Kathleen Cullen gallerist
Alex Jamieson artist working with books and paper, micro-influencer
Aaron Aalto book curator for Codex Society, micro-influencer
Brynn Whitfield main cast member, upcoming season of Real Housewives of New York
Patti Smith and Jesse Paris Smith musicians, artists, activists
Neil deGrasse Tyson astrophysicist, TV/radio host
Raven Leilani Kirkus and Dylan Thomas prize-winning author; micro-influencer
Barbie Bertisch musician, DJ at The Lot Radio, micro-influencer
NOTABLE ATTENDEES - PRESS
Zach Sokol FADER, Playboy, Vice, High Times, Air Mail, and more
Lilah Raptopoulos Financial Times, host of FT Weekend podcast
Elaine Velie Hyperallergic
John Wisdom The New Criterion
Elise Taylor Vogue
Jennifer Schuessler The New York Times
Jonathan Guyer Vox
Sarah Butler The Guardian
Kyoko Gasha Reuters
Charles Passy The Wall Street Journal
Lorea Canales novelist, essayist, writes for Mexico-based news + magazine publications
Pascal Perich photographer + videographer; extensive editorial, commercial, and celeb clients
Stefanie Li Galerie
Hannah Walhout Travel & Leisure, senior editor
NOTABLE ATTENDEES - OUTREACH
NYPL curators, staff, and donors
The Rosenbach curators, staff, and donors
Gallatin School of Individualized Study (NYU) professors and students
CUNY Graduate Center professors and students
Columbia University School of the Arts professors and students
The New School professors and students
Brooklyn Institute for Social Research professors and students
Pratt Institute professors and students
NCBCC, Honey + Wax, and Ruggles Collectors’ Prizes past honorees
James Joyce Society e-board and members
West Point Library Science students
Various NYC Bookstores (Manhattan, Brooklyn, and Queens) staff
Thankyouandhere'stoagreatNYIABF'24!
