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Why US marijuana growers want champagne-like labels for their weed There are champagne labels for wine and roquefort labels for cheese made in the right regions, so could there be a Humbolt Haze label for marijuana?
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current efforts to put recreational marijuana before state voters next fall. The appellation system is “a means to protect California’s unique heritage and leadership within this industry”, said Hezekiah Allen, executive director of the California Growers Association, a statewide education and lobbying group.
For Kristin Nevedal, Super Silver Haze is not always the same Super Silver Haze. Like the concept of “terroir” in foods, she and many growers believe the characteristics of cannabis plants vary depending on their local environment. “There are obvious differences between, say, a Super Silver Haze that is cultivated at a 700ft elevation and a Super Silver Haze that is cultivated at a 2,200ft elevation in Humboldt County,” said Nevedal, a marijuana activist and former grower.
special occasions or just want to treat themselves”, appellations could protect small farmers against “big marijuana”, said Dale Sky Jones, chancellor of cannabis-centric Oaksterdam University in Oakland, California.
There are champagne labels for wine and roquefort labels for cheese, so could there be a Humboldt Haze label for marijuana?
It could ensure that growers in a specific area who built the state’s prestige by producing high-quality strains retain exclusive rights over that location in marketing, so that Santa Cruz sensimilla or Bodegagrown Blue Dream is reliably from those locations.
Cannabis appellation – one of the provisions in new California regulations that went into effect this year – could ensure that certain strains – for instance, Mendo Purps, which was first cultivated in Mendocino, California – are only grown in certain regions, not simply plants of that origin cultivated elsewhere. Asidefrombeingusefultothediscerningconsumerwho might “want the specialty stuff they can bring out for
“This is how small business competes with big marijuana”, Jones said. “And this is why this is so unbelievably important … Appellation is going to wind up being the first line of defense.” Already with medical marijuana’s legalization, the state is seeing a boom in investors and entrepreneurs inundating the industry, and more are expected amid
Allen said that there “are isolated communities of cannabis cultivators in every corner of the state and each of these has a unique culture”. But the reclusiveness that protected their illegal operations is now an impediment to competition. Allen added that he sees the appellation system extending beyond just region to incorporate issues such as sustainability practices, use of pesticides and other “value” issues that “articulate what the community standards are”, he said. While California’s new marijuana laws went into effect 1 January, the state is a long way from setting up the appellation system or fulfilling the complex medical marijuana regulation package that could become the model for recreational legalization in the state. Some advocates don’t expect to see implementation of the law until 2018. Source: Theguardian.com
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