12 Compelling CTAs Sure to Click with Potential Clients
SAN DIEGO
6 Reasons You Should STILL Be Producing Bylined Articles Today Wayne Pollock
AI Search Visibility: The Tools Law Firms Need for 2025 and Beyond Taylor Tufano
Jones La Mesa
Should You Include an Opening Statement at Mediation? Scott Zucker
Bridging the Divide: Lessons in Lawyering Across Generations
Mark W. Frilot & William Wildman
How Litigation Analytics Drive Case Strategy U.S. Legal Support
The Tech Bros Are Wrong About Law’s Future Ryan McKeen
• 2025 – Jason obtained a complete defense arbitration award for his client in a contract dispute wherein the alleged damages were in excess of $1 million.
• 2025 – Mike obtained a final arbitration award in excess of $13 million for his client, an employee of a large public company.
• 2024 – Jason obtained a jury verdict of $550,000 for his client, an Uber driver assaulted by a passenger.
• 2021 – Mike and Jason obtained a $22 million settlement for clients defrauded in a local Ponzi scheme.
Wouldn’t it be amazing if every quality lead visiting your law firm’s website immediately became a client?
That obviously isn’t possible in the real world—at least not right away. Even when your site brings in qualified traffic, some website visitors are bound to leave without contacting your firm. But that doesn’t mean you’ve lost them forever. In fact, HubSpot research shows most visitors fall into the consideration stage. They are looking for solutions to their problem but aren’t yet ready to engage with your firm or explore its services.
Rather than letting these visitors go, think of your website (and especially your blog) as a lead-generation tool. Instead of ending content with a general call-to-action, try something that will resonate with your specific target audience, so visitors are encouraged to move on to the next step in their client journey.
We’ve compiled a list of 12 compelling CTAs that will motivate visitors to click and deepen trust with your brand.
Why CTAs Are Essential for Law Firm Blogs
A strong CTA is an essential component of any blog post—it’s what turns passive readers into active participants. Without one, visitors might leave your site without taking the next step, missing out on valuable opportunities to connect and convert.
For law firms, CTAs are especially important because they guide visitors through key stages of their client journey. Whether it’s downloading a resource, subscribing to your blog, or booking a consultation, a clear and compelling CTA encourages action. Think of it as a simple prompt that keeps readers engaged and moves them closer to converting.
1. Subscribe to Blog CTA
If someone is reading your blog, it’s likely because they find your content valuable. Help them stay connected by offering an option to subscribe via email. Keep your “subscribe” CTA clear, concise, and easy to spot for maximum impact.
12 Compelling CTAs Sure to Click with Potential Clients
by Good2bSocial™
2. “Smart” CTA
A “smart” CTA is dynamic, meaning it changes based on the type of visitor viewing your blog.
For example, HubSpot allows users to implement specific buttons that align with each visitor’s stage in their journey. A new visitor might see a CTA directing them to a lead generation offer, such as a white paper. Meanwhile, a warm lead could be invited to schedule a free consultation, and an existing client would be guided toward valuable resources like a checklist or an editorial calendar template.
3. Urgency-Based CTA
Urgency-based CTAs are intended to create a sense of scarcity, a limited-time opportunity, or fear of missing out. Like a smart CTA, they are also positioned around a lead magnet. For example, if your firm is hosting a webinar in the next few days, your CTA should make it clear that visitors must register before spots fill if they want to attend to learn more about your blog topic.
4. Social CTA
When people connect with your firm on social media, it helps increase both reach and visibility. So, make it easy for visitors to do so by providing share buttons, icons, and links at the bottom of every blog post.
5. Consultation CTA
Does your firm provide free consultations for prospective clients? Consider adding a clear CTA inviting those interested to schedule a consult to learn more about your law firm’s services.
6. Comment CTA
Not everything is about your firm. Instead of constantly asking visitors to take action for your benefit, encourage meaningful engagement by inviting readers to comment on your blog posts.
Pose specific, thoughtful questions that will inspire them to share their perspectives.
7. A Slide-In CTA
This type of CTA appears subtly in the bottom corner of the screen once a visitor has finished reading your blog post. Unlike intrusive pop-ups, it offers a discreet and user-friendly way to highlight a download or similar action. There are a variety of online tools available to help you implement slide-in CTAs.
8. In-Line CTA
Sometimes, the most effective call-to-action is simply a link within your blog post that provides more information on that specific topic. Typically written as “learn more.”
9. Sidebar CTA
Occasionally, you may want to include a CTA that’s relevant to your firm but not directly tied to your content. The sidebar is the location for this type of CTA, as it keeps the prompt accessible without disrupting the flow of the content.
10. Practice Area CTA
If your blog addresses an issue relevant to one of your firm’s practice areas, consider linking to the relevant practice area page, so users can learn more about how your attorneys can help with related legal issues.
11. Testimonial CTA
Harness the power of social proof by including a compelling testimonial CTA in your content. Invite happy clients to share their positive experiences with your law firm, then strategically feature their testimonials throughout your website to establish trust and credibility with visitors. For example, use a CTA like “Hear from Our Clients” with a link directing readers to a dedicated testimonials page.
12. Resource Download CTA
If your law firm has developed comprehensive resources like guides, templates, eBooks, or webinars, a Resource Download CTA is an excellent way to promote them. Strategically place these CTAs within relevant blog posts or on your website to encourage readers to access and benefit from these valuable materials. For instance, a CTA such as “Access Our Comprehensive Legal Resources” paired with a link to your resource download page can effectively drive engagement and provide value to your audience.
Tips for Writing a CTA
A strong call-to-action can be a pivotal factor in determining whether a website visitor progresses to the next stage in their client’s journey or disengages and becomes an inactive lead. For maximum impact, focus on clear, engaging language, adhere to copywriting best practices, and keep the following tips in mind:
• Proofread, proofread, and proofread again: Take time to thoroughly proofread your CTA to eliminate any typos or errors. Even a small mistake can undermine your credibility and impact how readers perceive your message.
• Use power words: Certain words have the unique ability to evoke emotions, capture attention, or inspire action. Incorporate terms like: free, new, easy, discover, sneak peek, insider, increase, effortless, simple, and expert to maximize the impact of your message.
• Leverage a timeline: Use words like: now, today, and before to instill urgency and encourage readers to take immediate action.
• Make it easy for your readers: Simplify the next step by including a clear button or an easily visible link in a distinct color, so readers can quickly identify where to click and easily navigate to the next step.
• Emphasize the value proposition: “Download Now” often isn’t enough to motivate users to take action. Instead, clearly communicate the value they’ll receive by taking the next step. For example: “Download this free eBook to access insider tips on filing a personal injury lawsuit.”
• Lead with a question: Jumping straight to a call-to-action without proper context can sometimes feel abrupt and disconnected. Instead, pose a thoughtful question to guide the reader, align them with your message, and naturally lead them toward taking the next step.
Takeaway
Transform your website into a powerful lead-generation tool by incorporating clear, compelling calls-to-action in every blog post. Experiment with different copy, designs, and placements to discover what resonates most with your audience. n
This article was provided by Good2bSocial™, the digital marketing division of Best Lawyers, which works with law firms and companies in the legal industry who are serious about growth but are often frustrated that they’ve spent time, money, and effort on their website and on digital marketing, yet they still don’t produce the results they had hoped for. Learn more at www.good2bsocial.com.
Today, even with the changing content marketing and thought-leadership marketing landscapes, bylined articles are too valuable not to be part of your thought leadership program.
If you’re an attorney or you work in marketing or business development for a law firm or an organization that serves the legal industry, it’s easy to get frustrated by the craziness in the content marketing and thought leadership marketing world today.
Thanks to AI, many assumptions we’ve made about how content marketing and thought leadership marketing work have changed. From “zero-click” searches to AI gobbling up search traffic from Google, there’s a lot of uncertainty out there.
But you know what? In uncertain times, it’s nice to rely on old standbys to get the job done.
Bylined articles are exactly that. Today—perhaps now more than ever—they remain effective tools for building and maintaining thought leadership.
Before I discuss why that’s the case, I realize that the success of a bylined article strategy depends on third-party publications publishing those articles. Those publications employ editors who serve as gatekeepers.
But there are no gatekeepers for “owned media,” such as law firms’ blogs, podcasts, videos, and email newsletters.
There’s no external force affecting a firm’s ability to publish or distribute content through these channels. That’s why developing owned media assets is a key thought leadership strategy for attorneys, executives, and firms seeking to establish and expand their authority.
However, that doesn’t mean they—or you—shouldn’t continue to use bylined articles to achieve the same goal. Here are six reasons why they—and you—should.
Bylined Articles Help Other Humans Discover You
When you write a thought leadership article that’s published by a third-party publication—one that serves the industry you’re currently serving or one that you want to be known
6 Reasons You Should STILL Be Producing Bylined
by Wayne Pollock
Articles Today
more in—you enable past, current, and future clients to discover or rediscover you through your content.
If you rely on an email newsletter to distribute your thought leadership, it’s hard for people to discover you unless they’ve already subscribed to the newsletter to receive it (or were forwarded it by someone else).
The same principle applies to your blogs and podcasts. With videos, a platform’s algorithm might help other people discover your videos, but they’d still need to follow you on a social media platform or subscribe to your YouTube channel to ensure they’re seeing everything you produce.
Bylined Articles Help AI Platforms Discover You
AI is a critical component of the discoverability and amplification of thought leadership today. If we want AI models like ChatGPT, Google Gemini, Claude, and others to find us, suggest us as service providers, and cite our content in response to queries, we need to have content that’s discoverable by them.
Yes, I know AI models have and will continue to crawl the internet to find all the content they can gobble up, including our blog posts, email newsletters posted online, and transcripts of our YouTube videos.
But bylined articles published in reputable third-party publications give higher signs of authority and credibility than your blog posts or email newsletters. AI will deem the well-regarded publications you publish these articles in as more authoritative and credible than blog posts that may only get a few dozen readers.
Bylined Articles Let You Build Authority Through Borrowed Credibility
When you publish an article in a well-regarded publication, you’re seen as having some level of authority and credibility because that publication was willing to publish your thought leadership. By doing so, the publication sends a signal that your content was worthy of being included in it and worthy of carrying its imprint.
Your podcasts, blog posts, email newsletters, and other owned media are a different story. As I discussed above, there’s no gatekeeper for this content, so the only credibility this content borrows is your and your firm’s credibility. Of course, if you or your firm are prominent thought leaders, that’s perfectly fine. But few attorneys or firms start their thought leadership journey from a position of high credibility and authority.
Bylined Articles Are Potent Business Development Materials
When a client or prospect has an issue that you’ve covered in a previous bylined article, you can send the article to them, which shows them that you’re familiar with the issue and likely have thoughts on how to address it. When you do so, you’re greasing the business development skids by letting the client/prospect know that you can handle this issue for them.
Sure, this could be accomplished by sending a link to a blog post or podcast episode. But sending an article hits differently because it was published in a third-party publication, thereby borrowing the credibility of the publication. This is particularly important when the prospect is someone with whom you haven’t worked before or is someone with whom you’re not well acquainted.
Bylined Articles Are More Credible Entries in Your Thought Leadership Library
When you’re a professional services provider, any thought leadership is good thought leadership. Let’s get that out of the way. Even if you’re only publishing blog posts or email newsletters, the fact that you’re producing any thought leadership puts you ahead of most of your competition.
Listing the blog posts you’ve written in your online bio and on your LinkedIn profile can help you build credibility and authority. But, again, that credibility and authority will be heightened when you’re listing the articles you’ve published in third-party publications, given the credibility you’re borrowing from those publications.
Additionally, if you’ve published articles in a variety of publications that serve different geographies, industries, or segments of industries, your articles show clients and referral sources that there’s a breadth and depth to your knowledge and wisdom. With your blog posts, newsletters, and other owned media, that breadth and depth might not come across as clearly, even if you’re covering a wide range of topics in your content.
Bylined Articles Can Drive the News Cycles at Media Outlets That Publish Them
Finally, when you submit bylined articles to media outlets, those articles will be seen by those outlets’ editors and reporters. Your bylined articles could get you a separate round of publicity because you’ve alerted reporters to an interesting issue you covered in an article.
This has happened several times with my clients. After submitting a bylined article that was published in a media outlet, a reporter from that outlet contacted the author to discuss the subject of their article because they wanted to report on it in a separate article. Of course, they called my client first to interview them about the topic because they had submitted the bylined article that piqued the reporter’s interest and demonstrated that the author was an authority on the article’s subject matter.
This is a unique feature of bylined articles: helping people who publish articles get two bites of the thought leadership apple by first publishing an article and then having the opportunity to be interviewed for a subsequent article about the same topic. This doesn’t happen often, but the fact that it can happen at all is another reason to employ a bylined article strategy for your thought leadership.
The Classics Are Classics for a Reason
It’s crazy times out there today in the content marketing and thought leadership marketing arenas. When things get a little crazy, it’s nice to rely on old standbys.
A bylined article strategy can help alleviate the concerns you and your colleagues have about AI and other technological developments negatively affecting your marketing and business development efforts.
Even in the face of rapid technological change and uncertainty about whether marketing strategies and tactics that once worked will still work, bylined articles can help you and your colleagues implement a thought leadership campaign to build and expand your authority. n
Wayne Pollock is the founder of the Law Firm Editorial Service. The Law Firm Editorial Service sets free the knowledge and wisdom trapped inside Big Law and boutique law firm partners by collaborating with them to strategize and ethically ghostwrite book-of-business-building marketing and business development content. Learn more at www.lawfirmeditorialservice.com
The advancements of data analytics in this century have transformed how decisions are made in many professions.
Rather than an educated human guess, analytics can find patterns, provide guidance, and predict outcomes based on past behaviors documented in millions of data points.
While the legal industry is built on the individual experience, skills, and savvy of attorneys—and their collective expertise and acumen as firm leaders—litigation analytics are gaining ground in providing rich insights that help refine decision-making.
The Role of Litigation Analytics in Case Strategy
Litigation analytics refers to the application of data science to the practice of the law. At a case level, it’s essentially slicing, dicing, and studying data that can provide information useful to the process of and decisions inherent in developing a case strategy.
The data, however, must be complete and accurate to provide useful intelligence.1 Sources and timeframes of data collection—like court dockets, case opinions, proprietary legal databases—can vary significantly across providers.2
Employing litigation analytics can:
• Contribute to precommitment case reviews and early case assessments
• Help predict outcomes based on prior trials, settlements, and determinations
• Provide insights on judges, opposing counsel, and potential expert witnesses
• Inform the development of a case theory, theme, story, and arguments
• Identify goals, subjects, and examination approaches during discovery
• Help support client guidance
Assessing Judges, Opposing Counsel, and Venues
Data insights can’t guarantee an outcome, but the best predictor of future behavior—more so than public personas or claims—is past behavior. Litigation analytics provides information that can both inform decisions help you strategize around circumstances that are outside your direct control.
How Litigation Analytics Drive Case Strategy
by U.S. Legal Support
For judges, you can leverage analytics to research how these factors interrelate and break down:
• Types of cases heard
• Case volume
• Speed of adjudication
• Damages awarded
• Opinions by area of law
• Affirmations and reversals (in full or in part) upon appeal
• Common case citations by issue
• Judgment favorability for plaintiffs/defendants
You can also analyze how often a judge grants motions by type, how long it takes when they do so, and how those patterns compare to their colleagues at geographic and specialty levels:
• Summary judgment
• Class certification
• Venue change
• Directed verdict
• Judgment n.o.v. or to set aside judgment
• Dismissal or termination
Similarly, you can research attorneys and firms to identify useful patterns by digging into:
• Case volume, types, and specialties
• Client characteristics
• Rates of and speed to trial, negotiation, settlement or plea, and appeal
• Use of and outcome for types of motions
• Client outcomes
• Trends exhibited in arguments, trial themes, demonstrative characteristics, case law citations, and other areas
Finally, you can apply the same principles to venues. How does Venue A compare to Venue B when it comes to:
• Case volume, speed, and types heard
• Judgment favorability for plaintiffs/defendants
• Damages awarded
• Outcomes (e.g., class certification, summary judgment, directed verdict, dismissal)
• Rates of affirmations and reversals (in full or in part) upon appeal
Predictive Modeling for Case Outcomes
Once a strong body of data insights has been accumulated, the next step is to apply them to predict possible outcomes based on different variables. Predictive modeling uses tools and methods that include:
• Regression analysis to identify the relationships among multiple variables and their effects
• Decision trees to arrive at potential outcomes based on different variables
• Machine learning algorithms to identify patterns, make predictions, and learn from data
With predictive modeling built on past outcomes and litigation patterns, you can consider and compare different approaches, scenarios, and likely outcomes to help:
• Identify the optimal amount of damages
• Choose the right venue or decide whether to file for a venue change
• Design impactful themes, strategies, and arguments
• Predict timelines and case budgets
• Pinpoint case laws and motions to avoid or rely on
Key Benefits of Litigation Analytics for Law Firms and Legal Teams
Firms need to find a balance between jumping to the newest
Sources:
option every month and remaining stuck on swiftly aging software or processes. Litigation analytics is like any area that requires balancing future investment with today’s workload, but the potential benefits are substantial:
• Optimized case strategies that boost successful outcomes
• Increased efficiency with insights that move case planning forward
• Smarter decision-making with a data-driven and documented basis
• Risk management within a logical framework
• Increased value for clients and more clarity and rationale for recommendations
• Novice attorneys equipped with deeper insights
• Identification of firm-specific patterns that help optimize client and case decisions
• A competitive advantage over firms that don’t move forward n
This article was provided by U.S. Legal Support. Founded in 1996 with a single goal: to be the first nationwide, all-inclusive litigation support company. As time has passed, our commitment to the legal industry has not wavered, and our mission remains the same: to build lasting relationships with our legal industry partners by delivering exceptional litigation support services. Learn more at www.uslegalsupport.com.
1. Law.com. The Roadmap of Litigation Analytics. https://www.lawjournalnewsletters.com/2021/11/01/the-roadmap-of-litigation-analytics/
2. Charles Widger School of Law Library. Resources for Litigators: Litigation Analytics. https://libguides.law.villanova.edu/ResourcesforLitigators/litanalytics Notre Dame Law School NDLScholarship. Litigation Analytics: A Framework For Understanding, Using & Teaching. https://scholarship.law.nd.edu/law_ faculty_scholarship/1463/
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Are opening statements in mediation beneficial toward reaching a settlement? There is an ongoing debate by both advocates and neutrals concerning the advantages and disadvantages of including opening statements in mediations.
Supporters contend that opening statements, when handled properly, permit each side the unique opportunity, perhaps for the first time, to personally present their stories and to hear relevant facts and law that may help to guide the parties toward the needed resolution. Opponents claim that opening statements can unnecessarily derail the settlement process at the outset, especially if the presentations are negative or overly argumentative. Here’s a closer look at the pros and cons of using opening statements in mediation and how to determine whether an opening statement is appropriate for your case.
The Case for Opening Statements
One of the strongest advantages of permitting opening statements is the opportunity for the parties, who may have simply been passive observers in the proceedings thus far, to directly participate in the process. Further, a party’s participation in opening statements allows the individuals involved to share their perspectives and feelings about the dispute, which may itself be a significant component in the settlement process. Often parties want “to be heard” or to “have their day in court”. Having the party participate in opening statements helps meet this need and may facilitate opportunities for settlement. If handled correctly, opening statements can create a constructive and positive tone for the rest of the mediation session. If the parties establish a respectful and solutionoriented approach to the opening statements, they may restore the intended civility that should be part of such a process. If the statements are cordial and the parties can meet face to face, it may help diffuse any hostility that existed as a cause of the original dispute, as well as to ease acrimony that may have developed during the preceding litigation.
Opening statements may allow the parties to share their positions in a confidential environment and convey the evidence that may help the parties understand their respective risks of litigation. Conducting opening statements may help encourage
To Open or Not to
Open: Should You Include an Opening Statement at Mediation?
by Scott Zucker
transparency in the parties’ claims, help to resolve previously misunderstood facts, and clarify each party’s motivations and goals. Such clarity and insight can demonstrate the mutual good faith needed to reach a resolution of the parties’ conflict.
Finally, opening statements can help educate the mediator. Listening to opening statements and the recitation of the main factual and legal issues in the dispute can provide needed insight for the mediator who is charged with helping the parties reach a resolution. Equally, opening statements may educate the participants on some of the intangibles of the case, including the quality of the lawyers involved and the effectiveness of the parties as potential witnesses at trial.
The Case Against Opening Statements
Of course, there is the other side of the coin. If the opening statements are argumentative, rather than conciliatory, they may create further animosity and distance between the parties, taking what would otherwise be an opportunity for discourse and dialogue and replacing it with a situation where scorched earth becomes the goal. Aggressive opening statements can directly derail potentially successful mediations.
In certain cases, opening statements can trigger pain or distress by forcing the parties to relive or reexamine the event. This is true in certain emotionally charged or sensitive cases (such as those involving sexual harassment and sexual assault) where the impacted party could be retraumatized by presenting the case again during the opening session. Comments that address blame can lead to entrenchment and unnecessary tension in the mediation which will discourage open dialogue and negotiation.
Lastly, sometimes it’s just a matter of time. Opening statements can be time-consuming, which may reduce the remaining time otherwise available for problem-solving and negotiation within the separate caucus sessions. Moreover, sometimes, depending on the status of the case, opening statements are simply unnecessary, especially if the parties have already participated in lengthy discovery or motion practice. In such cases, opening statements may be redundant and even counter-productive to the settlement process.
Deciding Whether to Have an Opening Statement
The final choice, as to whether to allow opening statements or not, can be found in the ultimate flexibility that is inherent in the alternative dispute resolution process. Before the mediation starts, the mediator can review the type of case involved, as well as the nature and demeanor of the parties and their counsel. Because every case is different, the mediator’s analysis of that case, including the respective expectations of the parties and counsel involved, can be helpful in leading the parties to decide whether the mediation should begin with opening statements or in separate caucuses. Giving opening statements, just because they are a common part of the mediation process, without specific consideration as to the nature of the case and the parties involved, may squander the goodwill and credibility of the negotiation process.
If the parties agree to participate in joint opening statements, consider these guidelines:
• Brevity is important. Mediation can be stressful, and parties have limited attention spans. Shorter presentations may be more effective.
• Each party should express appreciation to the other party for participating in the mediation, especially if the session is voluntary.
• Visuals can often add value to a presentation, and PowerPoint slides can highlight key facts and issues.
• Avoid negative assertions in the presentation. Remember that tone is important and the purpose of the mediation is to find consensus. Often parties stop listening if they are being criticized.
As important as this debate might be, there remains no clear answer as to whether opening statements should or should not be used as part of the mediation process. Every case is different, as are the parties, lawyers and mediators involved.
The best approach is to consider the matter as a whole and make the decision that the parties mutually agree would be the best for that case. The mediation process is also fluid, so a mediation session that does not start with opening statements may reconsider their use during the mediation itself. Flexibility is the key. n
As a Certified Mediator and Arbitrator, Scott Zucker focuses on business and commercial litigation with an emphasis on dispute resolution in the areas of construction, real estate, employment, insurance, and franchise law. Scott represents companies in matters relating to contract claims, loss and damage claims, delay and productivity claims, premises liability actions, and tenant dispossessory. Learn more at www.milesmediation.com.
*Originally published in the Daily Report and reprinted with permission.
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Prager Jones Redefines Family Law Marketing Through Social Media
With a Silicon Valley-style culture and a video strategy that attracts hundreds of thousands of viewers each month, the firm is reshaping how attorneys engage with the public.
by Dan Baldwin
Since the last time we caught up with Prager Jones, the La Mesa law firm has become an industry leader in social media marketing, say founders Steven J. Prager and Morgan Nusbaum Jones. In addition to being a leading divorce and family law firm, Prager Jones is innovating the way social media is used for legal marketing. The audience size for their videos averages 150,000-200,000 viewers per month on TikTok, YouTube and other outlets. The total number of views their videos have received is in the millions.
“Our videos engage people with relatable content that connects with their concerns and interests. If you have the ability as a firm to make content that people can connect with, then it’s going to be an easy choice for the potential client who says, ‘I feel more comfortable with a particular firm because I already feel like I know them through their videos. I already like what they have to say, their energy, their personalities, and I like how they communicate.’ Our future clients feel like they already know us before we ever say hello, shake hands, and begin helping them solve their legal problems,” Prager says.
Jones, who is Managing Partner, enthusiastically agrees.
“The incredible number of responses to our videos can be overwhelming, but it seems that our videos have influential qualities and help clients connect with the human beings
behind the attorney’s pictures or website. Clients can get to know us before they talk to us and gain insight into how we approach different issues. I’ve had so many consultations where a potential client mentions that they have been watching our content. The videos resonate with people.”
“One of the most common phrases I hear these days from potential clients is, ‘I want to talk to the lawyer from the videos,’” says Prager Jones’ case manager, Maria De La Vega.
Jones earned her B.M. in Music Business/Management from Berklee College of Music in Boston. The experience proved to be an asset to the design and production of the videos. She earned her J.D. from Loyola Law School, Los Angeles, in 2015. She is admitted to practice in the State of California and the U.S. District Court for the Central District of California. Jones is a member of the California Lawyers Association, Family Law Section, and the San Diego County Bar Association, Family Law Section. She was named a Super Lawyers Rising Star in 2023, 2024, and 2025.
Prager has handled thousands of cases over the past 15 years with a focus on legal strategy and litigating trials. He and Jones founded Prager Jones, APC, in 2018, where practice areas include divorce, custody, parentage/paternity, domestic violence, prenuptial agreements, and mediation. The strategy of using social media has worked well to grow
Co-Founders Steven J. Prager and Morgan Jones have reshaped family law marketing with a video strategy that attracts hundreds of thousands of viewers each month.
Prager’s background in film and entertainment gave him a unique edge in creating engaging media for the firm that now drives their social media success. their business. In 2025, Prager Jones moved from their former five-office suite to a 15-office suite. Prager says, “We are the firm that every millennial attorney dreams of working for. We wear comfortable clothes to the office every day. We don’t have set hours or huge billable hour quotas. We break most corporate cultural norms. We’re more like a Silicon Valley tech start up than a law firm when it comes to culture. When it comes to our clients’ legal matters, we take that very seriously.”
One of the reasons for the firm’s leadership position in the use of social media is Prager’s education and background in the entertainment industry. He attended film school at California State University at Northridge with the goal of building a successful career in the entertainment industry. His original game plan was to become a success in the entertainment industry through entertainment law. “I became aware early on in my career that the entertainment attorneys had a massive influence over the production of media content. That’s where I wanted to be, the upper echelon of the production ranks,” he says. The plan was to graduate from law school in San Diego and return to Los Angeles to continue working in entertainment.
Prager’s junior and senior year film projects, which he both
Working with Prager Jones was truly a refreshing experience. In a world where too many law firms feel corporate, distant, or overly transactional, they stand out as something entirely different—and better. This firm truly goes above and beyond. I could tell immediately that they aren’t just practicing law; they’re building relationships.
—Elizabeth F.
acted and directed in, took top honors at his alma mater’s annual film festival. The success of his student films caught the attention of television producer and current host of Wheel of Fortune Ryan Seacrest. Seacrest hired Prager in his senior year of college, which added to his exposure to the industry from an insider’s perspective. The insight gained by working on major studio productions provided a significant edge in later years creating media and content for his law firm.
Attending law school awakened a new interest. He served as a law clerk with the San Diego Alternate Public Defender and spent considerable time in a courtroom and working on trials. During his time at the Public Defender Prager became fascinated by trial work and discovered he loved the fast pace, challenge and mechanics of being a trial lawyer. His newfound fascination with trial work sent his career on a different path. The daunting reality of pushing paper all day as an entertainment attorney, dealing with contracts, agreements, and corporate meetings suddenly seemed boring. “I wouldn’t be happy sitting behind a desk all day doing paperwork,” Prager says.
Prager and Jones report that the reason for the positive response to the firm’s social media efforts is due to their focus on presenting material that inspires curiosity and emotionally connects with their audience. Jones says that of all their video
content, the ones relating to custody get the most traction. “That makes sense because it is such an emotionally charged part of family law. It is very fact specific, and a good strategy for custody cannot easily be found by doing a quick google search. One strategy won’t work for every case. Through our videos we give people insight into the nuances involved in developing a case strategy. Custody is also so close to the heart for most clients. Since the last article I’ve had two children which makes me understand the emotions even more of our clients facing contested custody cases.”
Prager and Jones contend that too much of the social media efforts in the current market are dictated by what the attorneys want to present opposed to what the clients actually have the capacity and bandwidth to receive. Prager says, “Generally people make the decision to hire an attorney from an emotional place, and so your firm’s content must connect with people on an emotional and spiritual level. Contrary to intuition, most attorneys suffer the pitfall of believing that scholarly and technical information is what will win them an audience and more clients. To me all that says is that most attorneys don’t understand the perspective of the people they seek to represent.”
Co-Founders Morgan Jones and Steven Prager combine professional production with a personal touch, creating relatable content that connects with clients on a human level.
Prager Jones, Co-Founders: Morgan Jones & Steven Prager.
Although the firm supervises the production of their social media materials, they hire top professionals in the production industry to assist with the writing, recording, editing, and the presentation of those materials. “We are ordinary people who present ourselves as caring and passionate advocates. What sets us apart is that we speak to our audience in a language that they understand. We have worked hard to unlearn the ‘law school’ language that works great for speaking with other legal professionals but fails miserably for relating to ordinary people,” Jones says.
Too many attorneys, law firms, and businesses in general, do not take a disciplined approach to their social media efforts. Building a following, going viral, and earning millions of views requires taking the writing, preparation, and the overall production with the utmost seriousness. “You can’t ‘knock out’ a couple of videos on your day off and think you’ll be successful at finding your audience, it’s so much more involved than that,” Prager says.
Jones says, “One of the aspects of our approach is understanding that many factors outside the courtroom can have a significant impact on our clients’ legal matters. We employ a unique approach to family law, which dramatically enhances our clients’ opportunities for success not only in the process, but also in getting on with their lives. That’s why many of our videos are not specific to legal problems. We make relatable videos that address more general topics of love and relationships, parenting, and a wide range of other family matters.
The partners believe that too many videos are often structured as overly academic lectures on obscure areas of the law. While content aimed at lay viewers must be easier to understand, the attention span of an average viewer is extremely short and the window of opportunity to get a message through is very narrow. For example, people viewing reels on TikTok may be simultaneously preoccupied in some other activity such as household chores, waiting for an Uber, eating lunch, or watching videos in bed before they nod off. “It’s essential that you learn how to get the
point across in that environment. Otherwise, you’ve lost them and they move on to the next video or Instagram post,” Prager says.
Prager and Jones often compare the selection of a law firm to buying a car. The car buyer is faced with several similarly priced options that will all provide reliable transportation. Often, the buying choice comes down to an emotional decision when there is no clear and better option. Buying decisions are highly emotional, so it is important for a law firm’s social media to connect emotionally and build a relationship with their audience if they want to keep a competitive edge. n
Contact Prager Jones, APC 7777 Alvarado Road, Suite 601 La Mesa, CA 91942
619-439-7671
www.pragerjones.com
© Bauman Photographers
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Silicon Valley thinks it knows how to fix law. Tech founders pitch me their vision weekly: AI-powered law firms where bots negotiate with bots, where marketing algorithms feed cases directly into language models, where human interaction becomes an inefficient relic of the past. These conversations fascinate me, not because they’re right, but because they reveal the tech world’s profound misunderstanding of what lawyers actually do.
This disconnect is striking. These smart, successful people, many of whom have built billion-dollar companies, have never represented a client. Most have never worked in law at all. Yet they speak with absolute certainty about our profession’s inevitable transformation into a purely automated service. They see law as a data processing problem waiting to be solved. They’re wrong.
The Problem with Silicon Valley’s Legal Vision
The fundamental error in tech’s approach to law stems from a category mistake. They see legal work as information processing: documents in, documents out. Find the precedent, apply the rule, generate the contract. If that were all law involved, then yes, machines would already have replaced us.
But walk into any courtroom, mediation, or negotiation room. What you’ll find isn’t a sterile exchange of data points. You’ll find humans. Messy, irrational, emotional humans trying to resolve conflicts that matter deeply to them. The client whose business partnership is dissolving isn’t just losing money; they’re losing a relationship they spent years building. The judge isn’t just applying rules; they’re weighing credibility, reading body language, and making judgment calls about human behavior. The opposing counsel isn’t just arguing law; they’re managing their client’s expectations, emotions, and sometimes unreasonable demands.
This human complexity isn’t a bug in the legal system. It’s the central feature. Laws exist to govern human behavior, resolve human conflicts, and protect human interests. The notion that you can remove humans from this equation fundamentally misunderstands what law is.
Tech’s vision assumes that legal outcomes follow pure logic. Anyone who has practiced law knows better. I’ve watched judges rule against clearly winning arguments because something about the lawyer’s presentation rubbed them the wrong way. I’ve seen clients reject favorable settlements because they needed to feel heard more than they needed to win. I’ve witnessed mediations succeed not because of brilliant legal arguments but because someone finally acknowledged the emotional hurt underlying the dispute.
The Tech Bros Are Wrong About Law’s Future, and That’s Good News for Real Lawyers
by Ryan McKeen
The most logical outcome rarely prevails in law. This frustrates engineers and entrepreneurs who built their careers on solving problems through logic and efficiency. But law isn’t engineering. It’s a profession built on navigating human complexity, not eliminating it.
Technology’s Real Role in Law’s Future
None of this means technology won’t transform legal practice. It already is. But the transformation looks nothing like the bot-tobot negotiations Silicon Valley envisions.
Large language models are revolutionizing how lawyers handle information. Document review that once took weeks now takes hours. Contract analysis that required teams of associates can be performed by a single lawyer with the right tools. Legal research that consumed entire afternoons happens in minutes. This isn’t hypothetical. It’s happening now in law firms across the country.
This efficiency gain creates an interesting paradox. As production work becomes commoditized, the human elements of legal practice become more valuable, not less. When any lawyer can generate a competent brief using AI, what differentiates great lawyers from mediocre ones? Not their ability to cite cases or draft boilerplate language. Instead, it’s their ability to understand what their client actually needs, to read the room during negotiations, to build trust with opposing counsel, and to persuade judges and juries.
The firms that will thrive aren’t those that eliminate human interaction but those that double down on it. When technology handles the routine work, lawyers gain something precious: time. Time to actually listen to clients instead of rushing through intake calls. Time to understand the business context behind the legal issue. Time to build relationships that lead to better outcomes.
I predict we’ll see successful lawyers spending less time in their offices and more time in their clients’ conference rooms. Or even their kitchens. They’ll use the hours saved by AI not to take on more cases but to go deeper on the ones they have. They’ll invest in understanding their clients’ industries, cultures, and goals in ways that previous generations of lawyers never could afford to do.
This shift rewards lawyers who excel at human connection. The rainmakers of tomorrow won’t be those who master ChatGPT prompts but those who master the art of building trust, reading people, and navigating complex human dynamics. Technical competence becomes table stakes; emotional intelligence becomes the differentiator.
The Uncomfortable Truth About Legal Innovation
Here’s what makes tech entrepreneurs uncomfortable: Some inefficiencies in law exist for good reasons. The deliberate pace of litigation gives hot tempers time to cool. The formality of legal proceedings signals their seriousness. The requirement for human judgment in critical decisions protects against algorithmic bias and preserves accountability.
Could we automate small claims court? Probably. Should we? That’s a different question entirely. When people come to court, they often need more than just a decision. They need to be heard. They need to feel that someone in authority took their problem seriously. They need the cathartic experience of telling their story. An algorithm, no matter how sophisticated, cannot provide that human recognition.
The legal profession will adopt technology aggressively where it makes sense. And it makes sense in many places. But the core of legal practice will remain stubbornly human because the problems law solves are fundamentally human problems. They involve trust, betrayal, fairness, and justice. These concepts resist algorithmic reduction.
The Path Forward
The future of law isn’t a choice between humans and machines. It’s about humans using machines to be better humans. Better listeners. Better advisors. Better advocates. The lawyers who understand this will build the practices of the future.
Stop worrying about being replaced by AI. Start thinking about how AI can free you to do what only humans can do: connect, empathize, persuade, and judge. The future of law
looks a lot like its past. Deeply, irreducibly human. The only difference is that we’ll have better tools to handle the boring parts, leaving more time for the work that actually matters.
That’s not a vision that excites venture capitalists looking for 100x returns. But for those of us who chose law because we wanted to help people solve real problems? It’s exactly the future we should be building.
The tech bros pitching me their automated legal utopias aren’t just wrong about law. They’re wrong about what clients want, what justice requires, and what makes law a profession rather than merely another service industry. Their mistake is our opportunity. While they’re building tools to replace lawyers, we should be using those same tools to become irreplaceable.
The firms that win won’t be the ones that eliminate the human element. They’ll be the ones that use technology to amplify it. The future of law, like its past and present, is human. The sooner Silicon Valley figures that out, the sooner we can have a real conversation about innovation in legal services. n
Ryan McKeen is a co-founder of Best Era, LLC. Ryan has an extensive background as a lawyer and law firm owner drives his commitment to helping the legal community thrive. Ryan is dedicated to enriching the legal field by sharing insights from his experience. He co-authored the best-selling books “Tiger Tactics: Powerful Strategies for Winning Law Firms” and “CEO Edition,” and regularly speaks at national legal conferences on topics including innovative marketing, artificial intelligence, law’s future, and effective management. Learn more at www.bestera.io.
ChatGPT, Perplexity, Google’s AI Overviews, and dozens of emerging AI search options are quietly reshaping how people discover attorneys.
The question isn’t whether AI search will matter for your firm; it’s whether you’ll understand how these systems see your firm when they decide which lawyers to recommend to someone facing, for example, a divorce, planning their estate, or navigating a business dispute.
Unlike traditional search engines that index web pages, AI search tools synthesize information from multiple sources, weigh authority signals differently, and can even hallucinate details about your firm. They’re creating a parallel universe of legal discovery.
The firms that optimize for AI search visibility today will not only endure the transition, they’ll capture clients who never make it to page two of Google because they found their answer and their lawyer in a single AI-generated response.
Let’s dive into some of the tools that can help your firm understand its AI search visibility.
AI Search Visibility Limitations of Google’s Free Tools
Currently, there are not many ways to understand your AI search traffic within Google’s free tools. I am hopeful that in the near future, there will be more data available, but for now, here is what each tool can tell you.
GA4
Google Analytics (GA4) allows you to see the traffic coming to your website from AI search engines, such as ChatGPT and Perplexity. You will need to play around with the filters within the Acquisition Reports, but we have found this to be the best free option for getting an initial understanding of the traffic your law firm’s website is generating from AI sources. Unfortunately, though, this will only tell you when someone clicked through to your site from an AI search; it will not be able to give you any data on how many times your firm was cited or mentioned.
AI Search Visibility: The Tools Law Firms Need for 2025 and Beyond
by Taylor Tufano
Search Console
There is no way to track AI visibility directly within Search Console at this point in time. Right now, you can assume you are showing up within Google’s AI Overviews if you are seeing a spike in impressions; however, there is no way as of yet to filter out AI Overview traffic versus regular organic search traffic.
Four AI Search Visibility Tracking Tools to Consider
There is an abundance of new tools popping up in order to provide legal marketers with clarity on their AI Search Visibility. Let’s dive into some of the main ones that your firm should consider.
Semrush AI Toolkit
The Semrush AI Toolkit provides comprehensive AI search visibility analytics through its dedicated suite of artificial intelligence monitoring tools. The platform tracks how law firms appear across major AI-powered search engines, including ChatGPT, Claude, Perplexity, and Google’s AI Overviews, offering insights into citation frequency, source attribution, and competitive positioning within AI-generated responses.
Pricing begins at $129.95 monthly for the Pro plan, with advanced AI features available in higher-tier subscriptions ranging up to $499.95 monthly for enterprise-level access.
Conductor AI Tracking
Conductor AI Tracking offers enterprise-grade AI search visibility monitoring as part of its comprehensive website optimization platform. The tool monitors visibility across search engines and LLMs like ChatGPT and Perplexity, measuring how content appears in AI answer engines to track visibility and identify opportunities. Legal firms can leverage Conductor’s AI tracking capabilities to understand their brand mentions within AI-generated responses, monitor competitive positioning across multiple AI platforms, and integrate AI
search data with traditional SEO metrics through a unified dashboard. The platform combines content optimization, technical SEO auditing, and real-time website monitoring alongside its AI visibility features.
Conductor operates on custom enterprise pricing tailored to specific organizational needs.
Profound
Profound is an AI visibility tracking platform specifically designed for those seeking comprehensive oversight of their presence across AI-powered search engines. The platform tracks how large language models (LLMs) like ChatGPT, Gemini, and Microsoft Copilot mention and rank content, while offering multi-region prompting and 20+ languages functionality, enabling firms to see visibility changes based on geographic location and language of queries. Profound recently unveiled real-time search volume insights for AI Answer Engines, allowing legal marketers to explore topic frequency across platforms. The platform processes 5M+ citations daily, tracks 4M+ crawler visits, and handles 1M+ prompts to deliver comprehensive intelligence for enterprise clients.
Profound operates exclusively on customized enterprise pricing.
Ahrefs Brand Radar
Ahrefs Brand Radar provides AI search visibility tracking through the established Ahrefs platform, offering access to 5 AI indexes, 100M+ prompts, and zero setup required. The tool monitors brand mentions across major AI platforms, including ChatGPT, Perplexity, and Google AI Overviews. Users can track how often their firm is mentioned, which domains get cited, and the context surrounding these mentions, while accessing competitive share analysis to understand market positioning within AI-generated responses.
Brand Radar is available for Lite plan subscribers and higher, with base access starting at $129/month through Ahrefs’ Lite plan. However, AI Overviews, ChatGPT, and Perplexity indexes are now available as add-ons at $99/month each following the beta period.
Choosing the Right Tool for Your Firm
Selecting the right AI visibility tool requires careful assessment of your firm’s specific needs, resources, and strategic objectives. Before choosing an AI visibility tool, you will want to assess whether your marketing team can effectively interpret and act upon the data each tool provides because sophisticated analytics become worthless without the ability to implement strategic changes. Next, evaluate the integration capabilities with existing marketing technology stacks, data export options for reporting, and the learning curve required for your team. Lastly and most importantly, align tool selection with
measurable business objectives. Understand what you want to get out of the tool and be mindful of what your budget may be. For example, enterprise solutions like Conductor and Profound offer comprehensive capabilities but require a higher financial commitment, while tools like the Semrush AI Toolkit provide accessible entry points for firms already invested in traditional SEO platforms.
The right tool is different for each firm, so take the time to identify which would be the best fit for you and your team.
Looking Ahead to the Future
The search landscape is already shifting dramatically. The share of Americans who have used ChatGPT had roughly doubled since summer 2023, and as of June 2025, 34% of U.S. adults say they have ever used ChatGPT, according to a Pew Research Center survey, indicating a growing use of ChatGPT and other AI agents as traditional search alternatives.
Law firms face a fundamental reckoning: their visibility will increasingly depend not just on traditional SEO signals, but also on how effectively AI systems understand, cite, and recommend their expertise. The firms that invest in AI visibility tools today and develop the organizational capability to act on their insights will capture the growing segment of potential clients who never reach a traditional search results page, having found their legal counsel through AI-generated recommendations instead.
Don’t Let Your Digital Visibility Tank in the Era of AI Search
Law firms that continue to rely exclusively on conventional SEO and website optimization risk becoming invisible to the growing segment of potential clients who trust AI platforms for legal guidance and attorney recommendations. The window for proactive adaptation is narrowing—while your competitors debate the significance of AI search, early adopters are already positioning themselves as the preferred recommendations across ChatGPT, Perplexity, and emerging AI platforms.
In an industry where referrals and reputation drive success, allowing AI systems to overlook or misrepresent your firm’s expertise represents an existential threat to future growth. The firms that master AI search visibility today won’t just survive the digital evolution—they’ll define it, capturing clients and market share from competitors who waited too long to adapt to the new rules of legal discovery. n
Taylor Tufano is a Senior Digital Strategist at 9Sail and a motivated individual with a passion for digital marketing. She is a strong writer with knowledge and background in content and social media marketing as well as search engine optimization (SEO) and pay-per-click (PPC) advertising. Learn more at www.9sail.com.
Walk into any large law firm today, and you’re likely to find attorneys from four different generations working alongside each other: Baby Boomers, Gen Xers, Millennials, and, increasingly, Gen Z. Each group brings its own set of values, priorities, and approaches to the profession, and though these generational differences can sometimes create friction, they also offer an opportunity for growth, collaboration, and reinvention.
As an associate, I’ve often felt the subtle tension between tradition and transformation. There’s the senior partner who expects in-office face time and thrives on the structure of long-established routines (most beginning before 7 a.m. and wrapping up at midnight). Then there’s the associate one office over who takes Zoom depositions from her home office, blocks off time on her calendar for therapy, and speaks openly about setting boundaries. These aren’t just different work styles; they’re different worldviews shaped by the eras in which we all came of age. Both can be, and are, versions of success in the modern workplace, and recognizing that success is no longer defined by a singular path is crucial to fostering intergenerational connection in the workplace.
To better understand these contrasts, I recently had a conversation with Mark Frilot, a shareholder in the New Orleans office. A veteran construction litigator who joined the Firm in 2001, Mark has witnessed the evolution of Big Law throughout the Southeast, and in New Orleans specifically, over the last two decades. Throughout our discussion, Mark offered a perspective that was as thoughtful as it was candid.
“When I was an associate,” he told me, “Most folks didn’t talk about work/life balance. You worked until the job was done, with few questions and no complaints. That was the culture for most law firms because that was what success looked like.” Today, he admits, success looks different. Many younger attorneys, especially Millennials and Gen Z, value flexibility, purpose-driven work, and personal
Bridging the Divide: Lessons in Lawyering Across Generations
by Mark W. Frilot and William Wildman
well-being just as much as professional advancement. They’re more likely to ask, “What kind of life do I want to have?” rather than simply, “How fast can I make partner?”
Mark doesn’t see this shift as a threat. In fact, he has been one of the most willing to adapt to a more modern approach to legal practice (Mark loves Microsoft Copilot), but he admits it took some adjustment for many others. He noted that many attorneys in his same generation used to think younger associates were disengaged if they didn’t respond to emails at midnight. What must be acknowledged, however, is that commitment requires a certain level of mindfulness. Mark highlighted throughout our conversation that younger attorneys aspire to be excellent lawyers and whole individuals. We both agreed that this is a generational evolution, and it’s a healthy one. As clients embrace this mindset in their own offices, many firms are beginning to change their views on what it means to bring your full self into the workplace, and most clients even expect our teams to be fulfilled in their personal lives in order to accomplish excellence in client service.
Still, differences persist—not just in values, but in how we work. More seasoned attorneys often value the organic mentorship that happens in an office setting: such as quick hallway questions and impromptu brainstorms in a colleague’s doorway. For younger attorneys, especially those who entered the profession during or after the pandemic, hybrid and remote work aren’t accommodations—they’re the baseline. This has led to a common debate: Does remote work hinder mentorship and firm culture, or does it empower attorneys to thrive on their own terms? The answer, it turns out, is both.
“There is something lost when we’re not physically together,” Mark explains. Law is ultimately a human profession. Relationships matter. But, as a profession, we must also recognize that productivity and physical presence aren’t always the same thing. We’re all learning how to trust each other in new ways, and trust may be
the key to navigating these generational divides. Too often, we default to stereotypes (Boomers are rigid, Millennials are entitled, Gen Z is fragile), but those labels ignore a required nuance. Many senior attorneys are actually eager to mentor and adapt, while many younger attorneys are more ambitious and driven than their senior counterparts may admit. When attorneys take the time to understand one another across generations, they often discover more common ground than conflict.
At its best, a multi-generational workplace blends wisdom with innovation. Senior lawyers bring institutional knowledge, judgment honed by decades of experience, and a long view of the law’s evolution. Younger attorneys bring technological fluency, fresh perspectives on justice, and a deeper understanding of the world outside the boardroom.
At Baker Donelson, the most successful teams are the ones that learn from each other. When we resist the urge to cling to “the way it’s always been” or dismiss the new as naïve, we create a culture that is not only more inclusive, but more resilient. We’re not just building careers; we’re
building a profession that reflects the complexity of the world and the clients we serve. That means bridging generations, embracing differences, and recognizing that growth doesn’t always come from looking down the ladder, but sometimes from looking across it. n
Mark W. Frilot concentrates his practice on construction law, construction litigation and commercial litigation at Baker Donelson. In his construction law practice, Mr. Frilot represents contractors, owners, developers, subcontractors, design professionals, and suppliers, and he has appeared and litigated claims before numerous state and federal trial and appellate courts. William Wildman focuses his practice on complex civil litigation and whitecollar matters, representing clients in government investigations and litigation disputes at both the trial and appellate levels at Baker Donelson. William counsels clients across the health care, telecommunications, construction, and energy sectors, advising companies and individuals on high-stakes issues involving fraud, regulatory compliance, and high-exposure commercial disputes. Learn more at www.bakerdonelson.com.
Monty A. McIntyre, Esq. Mediator, Arbitrator
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Referee ADR Services, Inc.
To schedule, contact Haward Cho: (213) 683-1600 and (619) 233-1323 or haward@adrservices.com
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Robert F. Vaage has spent nearly four decades fighting for justice in the courtroom. Founder of Vaage Law, he has tried more than 50 jury trials to verdict, represented patients in 30+ Kaiser arbitrations, and secured some of the largest awards in San Diego history, including:
$25,638,058 Medical Malpractice Award Against Kaiser
$15,000,000 Reheat Steam Pipe Fails
$13,000,000 Wrongful Death in an Auto Collision Case
$12,617,674 Brain Injuries from Head Trauma and Metabolic Insult
$8,999,998 Delay in Diagnosis of Gastric Bypass Complication
$3,550,000 Jury Verdict in a Pediatric Dental Negligence Case
With a national reputation for integrity, precision, and results, Robert Vaage is one of the youngest attorneys ever admitted to the American Board of Trial Advocates.
Founder, Robert F. Vaage
