THE SAN BERNARDINO
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AMERICAN
“A Man In Debt is So Far A Slave” -Emerson
NEWSPAPER A Community Newspaper Serving San Bernardino, Riverside & Los Angeles Counties Volume 51 No. 35
Mailing: P.O. Box 837, Victorville, CA 92393
December 17, 2020 - December 23, 2020 Office: (909) 889-7677
Email: Mary @Sb-American.com
Website: www.SB-American.com
Power concedes nothing without a demand. It never did and it never will. Find out just what people will submit to and you have found out the exact amount of injustice and wrong which will be imposed upon them and these will continue till they have resisted either with words or blows or with both. The limits of tyrants are prescribed by the endurance those of whom they suppress. —Fredrick Douglass (1849)
The Universal Hip Hop Museum – The Official Record of Hip Hop
New Cal NAACP Chief Appoints Sac Woman Executive Director
By Rocky Bucano, Executive Director of the Universal Hip Hop Museum
Antonio Ray Harvey | California Black Media
Betty Williams
The “Official Record of Hip Hop” now has a permanent home. In the 1970s, America was in turmoil. The economy was in a freefall. The nation was grappling with the Vietnam war. Marginalized Americans were still protesting in the streets for change. Anguish was felt throughout the country, but most profoundly in the nation’s inner cities. And this collective pain incubated an art form in the heart of the Bronx, New York, that would ultimately have a profound effect and influence upon the entire world. The birth of Hip Hop is a “Made in New York” story. The story is delivered from the Bronx’s core creativity. It’s an epic tale, rich in history and cultural heritage that is rightfully told in the place that first gave it life – Welcome to the Universal Hip Hop Museum. Humble – Yet Explosive Beginning In the late 1970s, an end-ofthe-school-year party delivered Hip Hop, a new musical genre that would travel from borough to borough, city to city, and eventually around the world. The Black and Latinx teens who spearheaded the revolution of Hip Hop launched a musical paradigm shift, one which, by far, has had the most significant influence on popular culture since the U.K. invasion of the Beatles in 1964. Those teenage kids who ignited New York City’s most significant cultural export came from various Bronx neighborhoods and were viewed by their peers as relatable superheroes. In the communities in which they lived. They were the coolest of the cool. You have seen their names on party flyers, watched them showcase their talent on the big screen, and have heard their songs on the radio. Their unique
personas and mastery of this new art form fueled Hip Hop’s explosive rise. I was one of those teenagers. I witnessed the culture’s birth and have participated in its global growth as a promoter and music label executive and am now leading the next phase of Hip Hop’s historical development as Executive Director of the Universal Hip Hop Museum. A Home for Hip-Hop Although most concentrated in Manhattan, New York City has many great cultural institutions, with very few located in the outer boroughs. The Universal Hip Hop Museum will be the first smart Museum constructed amidst a worldwide pandemic and the first cultural institution of its kind on the globe honoring the totality of Hip Hop. However, even though the doors are not officially open – we hold true to the saying – “Hip Hop Don’t Stop” – because, during the past year, the Museum has focused on supporting the needs of the greater global and local community by raising money to help New York City’s frontline healthcare workers and participating in the United Nations World Day of Peace. We have also produced a successful preview of the future Museum in partnership with The Related Companies at the Bronx Terminal Market, titled the [R] Evolution of Hip-Hop, which has drawn more than 10,000 visitors from every corner of the world. As a permanent home to accurately document, archive, and celebrate the cultural phenomenal; milestones, the Universal Hip Hop Museum will share and document the stories about the people, places, and events that spawned a uniquely American art form that
celebrates the musical and creative contributions of the culture. The Museum will give permanence to the stories bred in the Bronx and beyond and serve as a new international cultural hub welcoming local residents and one million-plus tourists to the Bronx from across the U.S. and overseas when the Museum opens to the general public in 2023. Walking the Walk and Talking the Talk-True Community Investment The construction of the Universal Hip Hop Museum is one of the beacons of the borough’s revitalization. It represents a homecoming celebration of an area that has been historically home to marginalized BIPOC communities that are severely rent-burdened, low income, and, during the pandemic, most severely impacted with higher than average unemployment rates and COVID-19 related deaths. The Universal Hip Hop Museum’s mission is particularly relevant when considering that it is actively choosing to invest in its community and hire from within the community. The entire project has always focused on the community’s needs, with ample green space surrounding the Museum, an affordable housing component, and the Museum as the project’s cultural anchor. When construction of the Museum begins in January 2021, a new standard for development will make history. L&M Development Partners and Type A Projects, the Museum’s development partners, have agreed to hire and train people who live in the local community. L&M Development Partners has recently signed a landmark deal with Laborers’ Local 79. The
agreement represents a significant step forward, ensuring that Bronxites will be among those hired to build the future home of Hip Hop history, which also distinctly sets the Museum apart from other cultural institutions. The Power, Purpose, and Platform The power and influence of Hip Hop are most formidable. It’s an educational instrument used in classrooms, it’s the backdrop for movie scores, we hear the beats on tv commercials, and Hip-Hop is used as a tool to preserve ancient languages in Peru and Uganda. The rhythmic beats and culture of Hip Hop not only entertains but also serve as a global connector and a loudspeaker to amplify social change. The Museum is bass bottom that adds soul to the past and present cultural and social justice issues. As an amplifier of social messaging, the Universal Hip Hop Museum seeks to become the Gold-Standard of how cultural institutions perform and inform the educational, artistic, cultural, aspirational, and economic needs of Black Indigenous People of Color (BIPOC) through mentorship and strategic partnerships with institutions such as MIT, CUNY, Hip Hop Education Center, Microsoft, Google, and local community organizations. The Universal Hip Hop Museum is best positioned to deliver on the race, social justice, and economic inequality issues amplified in 2020. For example, the Museum’s leadership is genuinely racially and ethnically diverse, representative of the NYC community. Furthermore, according to an continued on page 6
The new president of the National Association for the Advancement of Colored People (NAACP) California-Hawaii State Conference is keeping in step with a national movement making strides to level the playing field for Black women -- long underrepresented in both private and public sector leadership roles. Like organizations and companies around the country, California’s conference of the oldest civil rights organization in the country is leading by increasing professional opportunities and offering critical career support for Black women. Kickstarting his tenure, the NAACP State Conference President Rick L. Callender announced last week that Betty Williams has been hired as the organization’s executive director. Williams, a longtime president of the Sacramento branch of the NAACP, calls her new statewide position a “blessing.” “I had thought about it, and it was like, ‘God this is my passion, I love the organization, I love the advocacy of civil rights, and being that voice (of NAACP) for almost 10 years,’” Williams told California Black Media (CBM). “I want to be a part of an organization that I absolutely adore, part of the decision-making process, the transition, and Rick Callendar’s vision of taking all the branches to a whole new level.” Williams was appointed with the full support of the State Conference board. In her new role, Williams will help Callendar represent the organization and oversee the operations of 55 branches in California and Hawaii, serving as a spokesperson and monitoring developments in politics at the State Capitol. Under Williams’s leadership as the Sacramento branch president of the NAACP, she helped
law enforcement agencies in Sacramento develop community partnerships that contributed to the reduction of crime and safer communities in some of the most underserved areas of the city. Williams was also instrumental in effecting changes to economic and social policies in the Sacramento region. Her peers praise her for pushing for reforms in policing strategies, including police-use-of-force procedures. “She is the right person at the right time to lead the CaliforniaHawaii NAACP into the future,” said Callender, who is also the chief executive officer of the Santa Clara Valley Water District. Callender has joined NAACP Chairman of the Board Leon Russell to fire up the organization’s members and delegates to become more engaged in the civic life of their local communities. He is also focused on promoting the participation of more Black women in politics in the state. Callender and the CaliforniaHawaii NAACP supported a resolution calling for Gov. Newsom to appoint an African American woman to fill the U.S. Senate seat that will be vacant once Kamala Harris is sworn in as Vice President of the United States next month. “The California voters sent a Black woman to the U.S. Senate. She was, and is, the only Black woman in the U.S. Senate,” Callendar stated. “It’s the right thing that should be done. Let’s all mobilize to make this happen.” Callender, former president of the San Jose-Silicon Valley NA ACP, was appoi nted president of the CaliforniaHawaii State Conference of the NAACP in November. He assumed duties Dec. 1 after Alice Huffman stepped down due to health concerns. Huffman held the position for 21 years.