Ad Formats in Google Ads: Exploring
Search Ads
Description: Ads appear at the top of search results page for relevant keywords
Benefits: Reach users actively searching for products/services
Display Ads
Description: Ads on Google Display
Network websites
Types: Text, image, video ads
Benefits: Wide reach and audience
targeting
Video Ads
Description: Ads on YouTube and videosharing sites
Benefits: Engaging storytelling, increased brand awareness
Shopping Ads
Description: Ads on Google Shopping
results page
Features: Product images, prices, details
Benefits: Boost product visibility and sales
App Promotion Ads
Description: Ads on Google Play Store and app stores
Benefits: Increase app downloads and user engagement
Other Ad Formats
• Gmail ads: Reach users through personalized ads in their Gmail inbox.
• Local ads: Promote your business to customers in your local area.
• Smart Display ads: Use machine learning to automatically optimize your display ads.
• Performance Max ads: Maximize your ad performance across multiple Google ads networks.
• Discovery ads: Showcase your products or services in personalized feeds across Google platforms.
