Just any other TV-business

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Wimmer, R.D. & Dominick J.R. (2000). Mass Media Research: an introduction (6th ed.). Belmont: Wadsworth Publishing Company. Wirtz, B.W. (2001). Reconfiguration of Value Chains in Converging Media and Communications Markets. Long Range Planning, 34, 489-506.

Just any other TV business? Het businessmodel van de televisieomroep in verschillende toekomstscenario’s.

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