The Adidas Archive
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More than 100 years ago the brothers Adolf (Adi) and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book presents a visual review of the adidas shoe through almost 200 models.To further develop and tailor his products to athletes8217 specific needs, Dassler asked them to return their worn footwear when no longer needed, with all the shoes eventually ending up in his attic (to this day, many athletes return their shoes to adidas, often as a thank you after winning a title or breaking a world record). This collection now makes up the adidas archive, one of the largest, if not the largest archive of any sports goods manufacturer in the world8212which photographers Christian Habermeier and Sebastian J228ger have been visually documenting in extreme detail for years.Shot using the highest reproduction techniques, these images reveal the fine details as much as the stains, the tears, the repair tape, the grass smudges, the faded autographs. It8217s all here, unmanipulated and captured in extremely high resolution8212and with it comes to light the personal stories of each individual wearer. We encounter the shoes worn by West Germany8217s football team during its miraculous8221 1954 World Cup win and those worn by Kathrine Switzer when she ran the Boston Marathon in 1967, before women were officially allowed to compete custom models for stars from Madonna to Lionel Messi collabs with the likes of Pharrell Williams, Raf Simons, Stella McCartneyor Yohji Yamamoto as well as the brand8217s trailblazing techniques and materials.Accompanied by expert texts, each picture tells us the why and the how, but also conveys the driving force behind adidas. What we discover goes beyond mere design in the end, these are just shoes, worn out by their users who have loved them8212but they are also first-hand witnesses of our sports, design, and culture history, from the beginnings of the Dassler brothers and the founding of adidas until today.