Portfolio of Samuel Kosasih, 2016

portfolio a graphic design

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..from a handy dandy, jack-of-all trades, aspiring graphic design intern.

nd open! ea r he

Hello I’m Samuel Kosasih, an aspiring graphic designer that studies at BINUS University,

majoring in DKV Creative Advertising. Born and raised in Jakarta, Indonesia - I’ve taken interest in any visual creative fields since I was a kid - especially drawing.

After 2+ years of study in my university, I’m ready to take on the world of graphic design and wants to be an intern in your creative team!

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o:) Let’s move on to a short intro on my skills!

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I’m the Jack of All Trades.

Like a swiss army knife, I’m one man capable of many things..

Sharp Yes, I’m always ready to deal with

Ai

any problems that needs to be

Ps

solved by creativity with utmost precision and carefully forged technical skills.

Observant I like to observe, analyze, and study any briefs / problems until the very minute detail to further improve results of my design.

Upgradeable Yes, I love to learn new things!

Being in a new environment and / or getting to know new people always excite me. I like to memorize, learn, and absorb new skills and knowledge from other people.

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Graphic Software Skills

An ..and other supporting softwares.

Pen Jedi I’m pretty good at using a pen. Any pen. Be it for drawing, writing down ideas.. you’ll see :) (yes, the image down below is drawn with 0.1 drawing pen.)

Branding & Packaging 4

Branding & Pckg.

Samuel Kosasih Branding Phase

: Self project

Tools

: Adobe Illustrator

Logomark Construction

Logomark 000000

Self branding is important as a freelancer. To visualize myself in a logo, I use my old “SK” signature (on artworks) as base design and refined them in mid 2016 by applying correct grid and matching logotype.

To me, I’m a flexible and dynamic graphic designer that can adjust with any kind of the client’s flow but, if you see deeper, I have a strict standard and quality, and always pursue the best application of correct graphic design theories in my works.

Combination Mark

3,67 x 12 x

3,67 x

SAMUEL KOSASIH Graphic Designer 10 x

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x x

Application

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Branding & Pckg.

Yolcu Yogurt

Branding, Packaging Phase

: Applied

Tools

: Adobe Illustrator

Yolcu Yogurt is a small home business that sells yogurt drink that is crafted by Turkish-Persian people living in Indonesia. The brand aim is to market the craft yogurt drink to mainstream market, especially young people.

Logomark Inspiration

Combination Mark

Colors

000000

and Turkish-Persian motif.

4x

7x

x 0,5 x

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Pantone 380 C

The shape of camel-riding nomad

The name was taken from a Turkish word which means “journey� - an idea that came from the history of yogurt from Turkish folklore that yogurt was made accidentally during a nomadic travel of ancient Turkish people on the desert.

The design brief was to create a logo and packaging that look and feel edgy, yet inspired from Turkish culture and the history of yogurt.

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Packaging

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Branding & Pckg.

La Cukie

Branding, Packaging Phase

: Applied

Tools

: Adobe Illustrator

Combined Mark

La Cukie is an online shop selling re-packaged cookies and other home-made snacks based in Jakarta.

The brief was to create a logo that look and feel “simple and light-hearted” and a packaging that further amplifies the concept.

The packaging is a clear plastic-box wrap, with illustrations personifying each product variations into colorful characters.

Illustrations

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Packaging

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Branding & Pckg.

Pringles Xmas Packaging Phase

: Assignment

Tools

: Adobe Illustrator

As an assignment for festive packaging design for Pringles, I made a multifunctional, easy-to-carry packaging that doubles as a seasons greeting card (when opened).

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Advertising 13

Advertising

Magic Pop “Enjoy The Pop!” Print Ad Phase Tools

: Assignment : Adobe Photoshop, : Adobe Illustrator

The aim for this print ad is to reintroduce Magic Pop (an old candy product) by communicating Magic Pop’s “popping effect”, which is the main USP of Magic Pop candy.

As its main market is kids under age 12, I used hyperbolic cartoon image with bright colors to attract children’s visual taste.

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Advertising

MatahariMall “Dikit Lagi” Print Ad Phase Tools

: Assignment : Adobe Photoshop, : Adobe Illustrator

The aim for this print ad series is to communicate MatahariMall’s strength, which is its product diversity, to its main potential market, the youth (18 - 25 y.o).

From a quick consumer behavior survey, it is found that one of the most searched product online for young people are music equipments and audio-visual equipments (cameras, etc.). From that survey, I combine it with MatahariMall’s colorful yet simplistic visual tone and manner to create this series of print ads.

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Advertising

Hexos

Print Ad Phase Tools

: Assignment : Adobe Photoshop, : Adobe Illustrator

The aim for this print ad is to persuade people to buy Hexos lozenge products by exaggerating the effect of sore throat - that is embarassment - in form of visual metaphor (lion’s roar that sounds like kitten’s).

Procold Print Ad Phase Tools

: Assignment : Adobe Photoshop, : Adobe Illustrator

The aim for this print ad is to persuade people to use Procold product by communicating its product value “clears blocked nose” (meredakan hidung tersumbat) using visual metaphor.

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Others 18

Others

Friend Like You Animation Phase Tools

: Assignment : Adobe Photoshop, : Adobe Animate

#1: Intro Scene

A music video I made for the song “Friend Like You� by Joshua Radin.

The song tells a story of a man reminiscing his relationship with an ambiguous friend.

In the music video that I made, I interpret the song into a tale about a friendship between a man and his dog.

#4: Teen Scene, Missing Ex-Girlfriend

#7: Adult Scene, Missing Dog

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#2: Kid Scene, Running in The Forest

#3: Kid Scene, Buying Dog a Hot Dog

#5: Teen Scene, Playing with Dog

#6: Adult Scene, Arriving on Bus Stop

#8: Flashback, Dog before Adopted by Man

#9: Flashback, Dog Gets Adopted (ending)

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Others

Vision of Me

Digital Imaging Phase

: Assignment

Tools

: Adobe Photoshop

One of the assignment for my Computer Graphics class was to create a “self visualization� that communicates who you are - and this is my vision of me.

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Others

Tengleng

Digital Imaging Phase

: Assignment

Tools

: Adobe Photoshop

One of the assignment for my Computer Graphics class was to create a parody of movie posters, compositing my own photo into it.

And so, I made a parody of Tangled poster, titled “Tengleng� (tilted / tilted head).

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Others

Pen and Ink Illustration Phase

: Self Project

Tools

: Drawing pens, ink

I did mention I’m good at using pens, right? So here are a select few of my best pen and ink illustrations. Enjoy!

Happy Birthday YaďŹ , 2016 Drawing pen & gouache on 200 gsm Canson Paper

Vans SK-8 Hi Premium Leather Study, 2016 Drawing penon 200 gsm Canson Paper

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Beak & Feathers #2, 2016 Drawing pen on 100 gsm drawing paper

Beak & Feathers #3, 2016 Drawing pen on 100 gsm drawing paper

Cranium Study #1, 2016 Drawing pen on 200 gsm Canson paper

A Tribute to Giger, 2016 Drawing pen and ink on 200 gsm Canson paper

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Bio. Full Name Samuel Kosasih D.O.B. 8th February, 1996 Address Jl. Tebet Timur Dalam 5G no. 9, Tebet, Jakarta Selatan DKI Jakarta 12820 Phone & Whatsapp +628990630008 E-Mail samuel.kosasih76@gmail.com Facebook facebook.com/samuelkosasih Instagram @samuelkos Path Samuel Kosasih

Work Experiences.

2011 PT Citramedia (2 mths internship) FA Setting Artist

2015 Malam Keakraban HIMDKV Head of Design Division

2012 SMAK 3 Cup 2012 “The Perfect Ten” Member of Creative Division

2015 - 2016 Titik Dua Magazine Member of Editor Dept.

2013 - 2014 OSIS SMAK 3 BPK Penabur Jakarta Member of Arts & Literature Division

2016 Temu Keakraban Himpunan HIMDKV Vice President

2013 SMAK 3 Cup 2013 “The Next Level” Head of Creative Division

2016 HIMDKV BINUS University Vice President

2013 SMAK 3 3Zine Head of Creative Department

2016 Seek-a-seek Graphic Design Festival Exhibition Volunteer

2014 SMAK 3 2014 Yearbook Commitee Head of Creative Division

2016 IDEAFEST 2016: Reimagining Blue Bird Workshop Participant

2014 PT MNC Life Insurance Intern Graphic Designer 2014 - 2015 Titik Dua Magazine Member of Creative Dept.

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2016