CATI (Computer Assisted Telephonic Interviewing) CATI is referring as the Compute Assisted Telephone Interviewing system. CATI is a software system organized by the companies front end process for the research and analysis process. We all well known about the business research and analysis are the process of measuring the past, current and future trend of the business status.
It is a computerized software system processing the automatic calls to its customers and asking some questions regarding the company product and its marketing. It is the direct market measuring method of the software system having the alternative question with them to ask about customers and also saving the answers came from customers whether it is satisfied or dissatisfied. It clearly saves the feedbacks of the customers with details. Those data’s are help to measure the company current positions and its business status.