Prim

A fresh start & a clean ending, always.

PROCESS BOOK

Project by Samrudhii Palshetkar IDUS 748| Winter 2018 Professor Eduardo Milrud Savannah College of Art & Design

CONTENTS 1

SENSING INTENT

2

• • • • • • • • •

• Identifying an opportunity area • Vision Statement • Establishing Boundaries • Reframing the problem • Goal Grid • Central Paradox & Themes

4

IDEATION • Final Concept Sketches • Decomposition of tasks • Rough Prototyping

DISCOVERY

5

3

The User- Archaetypes Market Size Priority Users Marketspace Kitchen Ergonomics Behaviour Map Qualitative Interviews Observations Consumer Expectations

VISUALIZATION • Image Board • Brand identity

FRAMING SOLUTIONS • Opportunity Ideation Sketches • Concept Selection • WWWWH • Strategy • Material Technology • Product Opportunity Gap

9

FINAL CONCEPT • • • • •

Core Values Form Development Prototyping User testing scenario Renders

SECTION 1

SENSING INTENT

SENSING INTENT

Identifying an opportunity area INNOVATION OPPORTUNITY

The kitchen is the focal point of the house with the most time consuming and task oriented activities.

The value will be in transforming the way people maintain their kitchen because happiness, is a clean kitchen

There is a need for a more intelligent solution to keep up with your daily Kitchen mess and make the routine task of cleaning your kitchen prep area more efficient and hygenic.

SENSING INTENT

Vision Statement

A fresh start & a clean ending, always.

SENSING INTENT

Establishing boundaries Establishing boundaries helped me understand the perimeters of my project. It helped to stay focused throughout without deviating from my core problem and what I want to solve for.

ESTABLISHING BOUNDARIES

Liquid Spills

Organic scraps

Sticky

Greasy

Crumbs

Powder

Sauces

Meat

Collect different kinds of kitchen scraps and spills Clean hard to reach places with ease Maintain kitchen floor

Improve hygiene Reduce food borne illnesses due to cross contamination

Clean to touch while cleaning Efficient and easy Reduce procrastination to clean

Scrap and clean dried stains

BOUNDARIES

Used in dirty Kitchen Surfaces

Kitchen Countertop Oven

Microwave

Fridge

Easy to upkeep and replace

Sit on the countertop convenient and handy on the go

Eliminate need for throwaway paper towels

SENSING INTENT

Goal Grid The goal grid method was used to clarify goals.

The main questions were: “Do we have it?”

“Do we want it?” “what are we trying to achieve?”

“What are we trying to avoid?”

“What are we trying to eliminate?”

AVOID

- Clean and maintain surfaces that come in contact with food.

- Sanitize surface and eliminate bacteria and germs - Ability to clean scraps and spills at the same time.

- Attack dried stains - Reduce effort - Clean to touch while cleaning - Reduce time taken to clean - Easy scrap collection - Reduce use of chemical cleaners.

PRESERVE

- Reduce the need for throwaway paper towels and kitchen cloths - Making it over complicated to use - Safety hazards - Using it to clean the floor - Using the wrong cleaning equipment.

ELIMINATE

- Ability of the kitchen cloth to reach corners and crevices - Clean all kinds of surfaces - Accesible, quickly handy when you need it.

YES

Do we have it currently?

NO

ACHIEVE

YES

- Wastage of resources - Multiple steps - Dirty cloth coming in contact with your hands - Need to collect solid scrap with a thin unmanagable cloth.

- Food particles falling on the floor while cleaning - Moving the spill around to clean.

- Dropping on the way to dustbin

Do we want it in our design

NO

SENSING INTENT

Central paradox and themes CENTRAL PARADOX If you cook regularly, chances are you already wipe down your kitchen surfaces daily while cooking and after cooking and you are yet not satified with the cleaning.

There there is a need for a more efficent way which will reduce your effort and keep your hands clean while will reduce procrastination to clean.

IT WILL DO THE DIRTY WORK FOR YOU

REDUCE TIME AND INCREASE EFFICIENCY

Touch-free cleaning.

Modern lifestyles demand convenience, whether its through voice controlled devices like alexa, google home or subscription services.

Yuckiness factor increases procrastination to clean.

CONNECTED KITCHENS Kitchen applainces are getting smarter and are connected to your phone or can be controlled by voice commands.

DESIGNED FOR THE 5 SENSES It should be affordable.

Save on water used while cleaning your dishcloth and hands everyday.

Save on refills of kitchen cloth and throwaway paper rolls.

CONTAIN THE MESS Smear-free cleaning Preventing it from falling off and making kitchen floors slipperly.

Handy when needed, Easy collection of mess.

IMPROVE HEALTH AND HYGIENE Reducing the use of harsh chemicals on surfaces where you prepare your food.Get rid of food borne bacteria caused by cross contamination.

RIGHT TOOL FOR THE RIGHT JOB AT THE RIGHT TIME. Should be able to clean all kinds of surfaces.

Should be able to reach crevices and hidden spots.

Should be able to pick up dry and wet waste at the same time

A SUSTAINABLE AND COST EFFECTIVE SOLUTION It should be affordable.

Save on water used while cleaning your dishcloth and hands everyday.

Save on refills of kitchen cloth and throwaway paper rolls.

SECTION 2

DISCOVERY

DISCOVERY

THE USERS Archaetypes

The Clean & Tidy one

The Lazy Procrastinator

Cleans up after cooking

Procrastinates to clean

Takeaway/ Ready to eat meals

Cooks most meals from scratch

Likes kitchen to be clean before & after cooking

Will move things around to make space to cook

Has all cleaning equipment

Barely owns any cleaning equipment

Higher standards of health & hygiene

Lower Standards of Health and Hygiene

Willing to clean up for others

Does not like getting hands dirty

Willingness to try new methods of cleaning up

Has a personalised set standard of cleaning

Takes out trash regularly

Takes out trash only when trash bins are overflowing

DISCOVERY

THE USERS Market Size

Source: Nielsen Global Home-Care Survey, Q3 2015

Source: Statista, IRI; FoodIndustryMagazine ID 339890

DISCOVERY

THE USERS

Priority User and Purchase Decision Maker Popularity varies widely around the world, as home environments often dictate what is used and why. It’s also important to note that evenwithin a single household, consumers may use different products/tools for every day, convenience cleaning.

When it comes to the tools consumers use for cleaning, one size really doesn’t fit all.

While longstanding practices and traditions play a role in consumers’ cleaning habits, household spending capacity, as well as the physical structure of the home and the cleaning occasion, are important considerations in the path to purchase.

As household materials trends change, so do consumers’cleaning needs and preferences.

For example, granite and othernew surface materials, such as concrete countertops, are gaining popularity and tend to require different cleaning materials andsolutions than their predecessors.

Source: Nielsen Global Home-Care Survey, Q3 2015

DISCOVERY

THE MARKETSPACE Market Macro Trends

Consumers’ shopping habits are shaped by various forces, including cultural tradition, product availability, innovation and financial considerations. They’re also influenced by larger socioeconomic dynamics.

MOVING UP

WORKING WOMEN

The Organization for Economic Cooperation and Development predicts the global middle class will increase from 1.8 billion in 2009 to 4.9 billion by 2030.

Economic prosperity will be a growth engine for consumption, particularly when coupled with rising aspirations for products and services not previously available or affordable. With greater disposable incomes, consumers will likely trade up for premium cleaning products There will be a greater demand for specialized products.

According to the World Bank, the percentage of women in the workforce grew more than four percentage points on average between 1990 and 2013. With more women balancing jobs, child rearing, household responsibilities and social activities, the need for efficient, convenient cleaning tools and supplies is greater than ever—and as disposable incomes rise, there will be more money to pay for the products that best meet their needs. Sharing the responsibilities with other members in the household is an important consideration for marketing efforts, too.

ONLINE SHOPPING

ON DEMAND DELIVERY

Omnichannel is the new retail reality as many consumers use digital devices to aid and/or complete their shopping experience. To succeed in the new retail landscape, manufacturers need to use a combination of online and offline strategies not only to help consumers make more informed decisions, but also to add value throughout the entire shopping experience—wherever and whenever that happens to be.

The new on-demand models have opened the door to real-time fulfillment of goods and services, which consumers have embraced with a frequency that is unprecedented.

The on-demand economy is attracting more than 22.4 million consumers annually and $57.6 billion in spending.

LIFE IN THE FAST LANE

SINGLE/CO-LIVING

Today’s consumers are moving in hyperspeed, and the need for products that reduce the time spent on cleaning tasks is strong. Life isn’t likely to slow anytime soon, so products that are easy to use, clean quickly and deliver superior results will remain in high demand.

As divorce rates and the average age at marriage have risen over the past few decades, there has been growth in single-person households,. In the U.S., Census Bureau data shows that roughly 28% live in a single-person household. These households may desire package sizes that reflect their smaller size. Also, many of these singleperson households are headed by men, who may desire different product attributes than women.

APP EVERYTHING The on-demand economy has arrived in many markets.

Consumers can summon just about everything with their mobile device. The on-demand segment is still in its nascent stages for the home-care industry, its popularity in other segments (such as transportation) will likely have far-reaching implications for shopping in general.

Consumers are changing their expectations of the shopping experience, and they’re growing accustomed to getting want what they want, when they want it.

DISCOVERY

THE MARKETSPACE

Product Attributes that consumers care about

Efficiency is the top most priority when it comes to cleaning products but other factors like price, trust, eco-friendly play an important role as differentiators.

DISCOVERY

THE MARKETSPACE Retail channels

Large retail chains are popular worldwide, but smaller online formarts have a regional appeal.

Online shopping for cleaning products has not picked up yet, ,maybe because these purchases are made during grocery runs but with and increasing demand for on-demand fresh produce, there could be a shift in online purchases for cleaning products.

DISCOVERY

KITCHEN ERGONOMICS The kitchen triangle

If you are an average kitchen user, cooking home meals twice or three times per day, every day you are likely to… …move between the dining table and kitchen over 30 times… …open and close drawers and cabinet doors over 80 times… …complete over 50 tasks between the main countertop and the sink.

Prim will intervene at the daily used areas that require regular upkeep & cleaning.

The kitchen triangle dictates that individuals have a fixed area for all their prep work, which is my target position for my product.

Using basic kitchen ergonomic measurements, Prim should be able to fit into any existing kitchen conveniently.

DISCOVERY

BEHAVIORAL MAP

Observing interactions and activities around prep in the kitchen User 1 | Ritam’s Kitchen

User 1 |Bowie’s Kitchen

User 1 | Sheetal’s Kitchen

User 1 | Karans’s Kitchen

KEY Prep Area

Start

Sink/washing area Refrigerator Trash Stove/cooking range User 1 | Lyndi’s Kitchen

End

Insights The activities were recording starting from cooking prep to cleaning up the kitchen prep area surfaces.

User 1 | Maya’s Kitchen

The main takeaways were - Individuals would run to the the trash bin only at the end of the cooking process, the trash collected around the cutting board overflows.

- The trash remains on the cutting board till the meal is over and its its time to clean the dishes.

- If the user did not care about washing dishes right away, the prep area along with it remained unwashed.

- There are a lot of flyaways / trash falling on the kitchen floor while travelling with the cutting board.

- The majority of organic waste was created near the cutting board and the cook top surface.

- The cutting board was not washed after every prep but rather when it felt visually dirty enough to clean.

- In a co-living space, users tend to be lazier and dont take ownership of the mess they create.

DISCOVERY

Observations

RIGHT TOOL FOR THE RIGHT JOB

t come in food

Crevices and corners

Clean liquid spills

clean

Navigate

Clean dried stains

Safety from hot surface

Tackle different kinds of waste

RIGHT TOOL FOR THE RIGHT JOB Crevices and corners

Clean liquid spills

Navigate

Clean dried stains

Safety from hot surface

Tackle different kinds of waste

SYNTHESIS

Costumers Expectations SIMPLICITY Convemiece is very important for time starved consumer products that make everyday tasks more convenient.

They are looking for no-fuss products that integrate with their everyday routines.

EXPERIENCE Consumers are always on a look out for the latest technologies. They are looking for ways to add excitement & indur everyday lives within their tightly squeezed budgets.

PERFORMANCE Consumers are not willing & cannot afford to sacrifice. They are looking for innovations that are affordable yet has the latest technology that connects to their lives.

Efficiency and productivity are their main concerns and they are willing to pay for that luxuxy

SECTION 3

FRAMING SOLUTIONS

FRAMING SOLUTIONS

Opportunity Ideation sketches

FRAMING SOLUTIONS

Concept Selection Problem: Kitchen applainces are getting smarter but not our way of cleaning the kitchen daily.

Voice controlled tech is making us lazy

ALEXA, CLEAN MY KITCHEN!

INNOVATORS ENDORSE

Causes: Procrastination leads to tougher stain and smelly kitchens.

Consequences: Maintaining kitchen countertops dialy without habving to do an extra chore.

Simply, ask alexa to do it.

The product picks up crumbs as well as mop the surface down with sanitizing steam.

Problem: Containing the mess and prevent it from falling off the kitchen floor.

SELECTED CONCEPT

Ideas for Solutions HYDROPHIC SURFACE TREATMENTS TO CONTAIN MESS.

Causes: The mess remains on the cutting board till you finish eating.

Fly aways.

Many trips to the dustbin which causes the kitchen floor to get dirty and slippery

LATE MAJORITY ECONOMIZE

Consequences: A hydrophobic surface ensures nothing sticks on and just slides into a drawer which is easy to clean out.

Problem: Too many equipments required for a good clean.

Causes: These eqipments require frequent replenishment which turns out to be expensive and unsustainable in the long run.

Consequences: A low cost crumb picker with a easy squeezy 18o degree spray which deodarizes and sanitizes.

Ideas for Solutions LOW TECH, CRUMB PICKER WITH 180 DEGREE SPRAY. IT ALSO DEODARIES AND SPRAY SCENTS FOR A CLEAN AND NICE SMELLING KITCHEN.

LAGGARDS REFRESH

FRAMING SOLUTIONS

WWWWH W H AT ?

My solution will help you maintain and clean your kitchen prep area in a more efficient and hygienic way.

It will reduce the no. of trips to the trash bin, Cleaner prep, Reduce bacterial growth on cooking surfaces, maintain kitchen floor, to collect kitchen scraps easily.

WHEN? WHERE?

When you want to clean any kind of kitchen waste from your kitchen surface during or after meal prep.

My solution with sit on the prep area ( either mounted on the kitchen drawer or the countertop) and can be moved or removed easily

WHY?

To reduce the amount of effort which will inturn reduce procrastination to clean so that you always have a fresh start and a clean ending after cooking your meals.

HOW?

The product will come with a hydrophobic cut-resistant surface which retracts and collects all the kitchen scraps.

FRAMING SOLUTIONS

Strategy: Technology Push Product Technology-Push Products In developing technology-push products, the firm begins with a new proprietary technology and looks for an appropriate market in which to apply this technology (that is, the technology “pushes� development).

Many successful technology-push products involve basic materials or basic process technologies. This may be because basic materials and processes are deployed in thousands of applications, and there is therefore a high likelihood that new and unusual characteristics of materials and processes can be matched with an appropriate application.

The generic product development process can be used with minor modifications for technology-push products. The technology-push process begins with the planning phase, in which the given technology is matched with a market opportunity.

Once this matching has occurred, the remainder of the generic development process can be followed. The team includes an assumption in the mission statement that the particular technology will be embodied in the product concepts considered by the team. Although many extremely successful products have arisen from technology-push development, this approach can be perilous.

The product is unlikely to succeed unless (1) the assumed technology offers a clear competitive advantage in meeting customer needs (2) suitable alternative technologies are unavailable or very difficult for competitors to utilize.

FRAMING SOLUTIONS

Material Technology Taking inspiration from Bio-mimicry to clean kitchen surfaces.

The Lotus Effect Leaves of Indian Lotus, Nelumbo nucifera, at Lotus Pond, Hyderabad, India.

Water does not wet the lotus leaves, but instead forms beads of water that easily roll off its edges. In this computer-generated microscopic image of a lotus leaf with water droplets, notice the double structure of the leaf and the protrusions from the leaf covered in a rough, waxy material, which creates its superhydrophobic surface.

Scientists have found that the basis for both of these properties (self-cleaning and water-repellent) lies in the rough structure of the surface of the lotus leaves.

The lotus leaf has a series of protrusions on the order of 10 Îźm (1.0 x 10- 5 m) high covering its surface. Each protrusion is itself covered in bumps of a hydrophobic, waxy material that are roughly 100 nm (1 x 10-7 m) in height.

When water droplets are applied to the lotus leaf, they sit lightly on the tips of the hydrophobic protrusions as if on a bed of nails. This combined structure traps a layer of air in between the surface of the leaf and the water droplet. Hence, the water is not allowed to wet the surface and is easily displaced

FRAMING SOLUTIONS

Material Technology Silica Based Superhydrophobic Nanocoatings for Natural Rubber Surfaces This technology is safe for food and environmentally friendly. SiO2is an inert substance that surrounds us in nature. It is thus a “basic element” in nature.

Product characteristics: • • • • • • • • •

Strong hydrophobics and oleophobics Strong non-stick properties Excellent easy-clean effect for contamination and liquids Protection of fibres from the infiltration of dirt Food-safe (inert) CBA certificated Invisible to the human eye (coating thickness: 100-150 nm) Permanent (UV-stable, very resistant to abrasion) Temperature resistant Breathable

Abrasion-resistant easy-to-clean effect: a solid chemical connection with the substrate enables an excellent abrasion and washing machine-resistance – the coating adheres to the fibres until it is destroyed by external influences.

UV-stability: enables functionality for a number of years, approximately the lifetime of the coated surface Washing agent stability The product is washing powder -resistant Source: https://ultrahydrophobiccoating.com/

FRAMING SOLUTIONS

Product Opportunity Gap Efficiency in cleaning - time and ease of use - easy mess collection

Pr i m

Cost effective solution - cost over time, - sustainable solution

SECTION 4

IDEATION

IDEATION

Concept Sketches

IDEATION

Decomposition of tasks

IDEATION

Rough Prototyping Prototype 1 Vertical Pull

Use case scenario

Foam core Prototype

USER TESTINC

Areas to look into: I. Size of the product

2 . suction to the table after puling our surface.

3 . Food getting stuck in the drawer 4. Could it be an obstuction hile cooking?

5. Set tighter boundaries.

6. Manufacturability and design details.

7. Mounting on the kitchen

counter.

8. Overall form improvement

IDEATION

Rough Prototyping Prototype 2

SECTION 5

VISUALISATION

VISUALISATION

Brand Identity BRAND LOGO/ TAGLINE

Pr i m

Spring clean, daily.

BRAND COLOURS

PRODUCT COLORS ASSOCIATIONS

Copper:

Pure, Cleansing, Energy, Health

Mint:

Fresh, Clean, Harmony, Spring, Renewal

White:

Pure, Clean, Truth, Passive

VISUALISATION

Inspiration board

SECTION 6

FINAL CONCEPT

FINAL CONCEPT

Core Values

FINAL CONCEPT

Form Development`

FINAL CONCEPT

Prototyping

3D Printing the parts

Test Prints

Final Print

FINAL CONCEPT

Prototype

FINAL CONCEPT

User Testing Scenario

FINAL CONCEPT

Renders

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FINAL CONCEPT

Features BPA FREE – Each cutting board is made with food safe, high-quality materials, so you never have to worry about chemical or odor absorption. Perfectly safe for your kitchen counter!

EASY CLEAN – Our cutting boards can fit seamlessly into your dishwasher.

Handwashing with hot water kills 99% of bacteria too.

A fresh start & a clean ending, always.

Project by Samrudhii Palshetkar

M.A Final Project | SCAD Winter 2018