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Around Town In

Amesbury, MA 2013

New England Magazine

Welcome to Amesbury, MA A town filled with a rich history and abundant in creativity, there is so much here for you to discover. COLORFUL KIDS/Creative Wellness: A nurturing studio environment, designed to inspire children through art, combined with a creative wellness program for adults. ESSENCIA – Salon, Spa, Boutique: Soothe your soul when you step into the world of beauty and pampering at this elegant salon and day spa. SPARHAWK School: An independent school seeking greatness through self-advocacy while cultivating its local roots. WILDBITES Restaurant: Discover your Wild Side at this charming Tuscan family restaurant.


Women in Business, Product Page, Amesbury Chevrolet, Gould Insurance and so much more...

Discover the Best of Southern New Hampshire and Northern Massachusetts • 603-898-9222

Our mission is to make you our priority by providing excellent customer service and by creating an inviting atmosphere that makes you feel warm and welcome. We promise to provide you with unforgettable services by highly trained professionals, using only the top of the line products and to consistently educate ourselves so that we can educate you. We will strive to leave a lasting impression on you by creating a professional yet fun environment while maintaining our integrity and morals. We encourage you to experience the talents of Bella Viaggio’s team members. We take great pride in our work and the atmosphere that we have created. Beauty, talent and fun all joined together is what we are all about. We are a team and we are all here to accommodate you. Hours of Operation: Tuesday, Wednesday, and Thursday 9-9 Friday 9-6 Saturday 9-4 Closed Sundays, Mondays, and Holidays Granite Oaks, Suite 101, 127 Rockingham Road Route 26, Windham New Hampshire

Bella Viaggio Salons & Spas

Nail Services Deluxe Manicure Spa Manicure

Polish French Polish Men’s Sports Manicure Polish Change Children’s Manicure Paraffin Wax Hand Dip with Massage Artificial Nail Services Full set of Silk or Acrylic Full set of Acrylic Fill Full set of French Acrylic Full set of Acrylic Backfill Full set of Temporary Tips Full set of Silk Overlay Full set of Acrylic Toe Nails Full set of Individual Nail Repair Full set of Acrylic Toe Fill Full set of Artificial Nail Removal Full set of Gel Nails Full set of Shellac Nail Pedicure Services Deluxe Pedicure Spa Pedicure Medical Foot Treatment Little Princess Pedicure (10 years and under) Toe Polish Change

Hair Services

Shampoo, Cut and Blow-Dry Style Color Enhancement Permanent Hair Color Semi Permanent Partial Foil Highlight Full Foil Highlight Full Highlight/Lowlight Face Framing Permanent Wave Thermal Hair Straightening Cold Process Hair Straightening Great Length Hair Extensions Blowdry Style With Color Without Cut Consultation & Testing

Back Facial Reduce the Signs of Aging Microdermabrasion LED Light Therapy Ultrasound Facial Chemical Peels Microlift Facial Ultra Microlift Facial Special Services Ear Coning Air Brush Tanning Ear Piercing Corporate Pamper Parties Series Packages

Hair Removal Full Face Brow Brow and Lip Spa Services Lip Bella Body Therapy Treatments Side Burns Mineral Salt Scrub Therapy Chin Body Foliation Therapy Underarm Power Recovery Therapy Half Arm Nourishing Sea Mud Therapy Full Arm Slimming Anti Cellulite Wrap Back Bella Facial Treatments Half Leg The Bella Face Treatment Full Leg Power Regeneration Treatment Bikini Medicated Clearing Treatment Environmental Control Treatment LA Bikini Brazilian Bikini Skin Brightening Treatment Le Grand Classique Escale Beaute Men’s Skin Treatment

Cosmetic Services Makeup Application Makeup Lesson Bridal Makeup Includes a trial and your wedding day makeover! False Lashes Lash and Brow Detailing Eyelash Tint Eyebrow Tint Tint both Eyelash Perm Eyelash Perm & Tint

WelLness Services Massage Relaxation Deep Tissue Reflexology Hot Stone Prenatal

Once here, a patient is surrounded by expertise, encouragement and technology.

And some peace and quiet.

Sometimes, silence speaks volumes. Now that Anna Jaques Hospital has added 18 new single rooms on the Institution for Savings Inpatient Unit, private rooms are now available throughout the entire hospital for enhanced comfort, infection control and healing.

A private room for nearly every patient who stays overnight at Anna Jaques. For this community, that means a better patient experience and high quality care at a lower cost. We think everyone will like the sound of that.

Take the vir tual tour at w w


Around Town

Around Town In New England S  outhern New Hampshire/ Northern Massachusetts s

Greenery Design, 8 Market Square: pages 2-5 Meet an experimental floral designer who presents all things beautiful with an abundance of style, detail and service.

Provident Bank, 5 Market Street: pages 6-9 Passionate and dedicated to its community and driven to be the best while remaining true to its core principles.

Zemanian Jewelry, 40 Main Street: pages 10-11 A dazzling gem, beaming with an incomparable Old World skill.

Flatbread Company, 5 Market Square: pages 12-15


A whole foods company with an emphasis on local and organic, while infusing a strong commitment to growing its community.

Women in Business: pages 23-39


Discover what is inspiring and driving these women in their thriving Amesbury establishments. Renee Schneider — Colorful Kids/Creative Wellness Marie Santos — Essencia Salon • Spa • Boutique Kathi Pelletier-Gannett — Attentif’ Design Home Decor Nancy Plante — Riverwalk Gallery & Healing Arts Jaylene Buonodono — Trendsetter’s Boutique JoAnn Goldsmith — Paws Pet Boutique Marge Crosby — C Meadows Boutique Lisa McNulty — Fashion Bus Stop Madelaine Howell — Itsy Bitsy Zone Andrea Tonona — Towne Optical Leslie McAdams and Andrea Ethier — Morning Buzz Café Gail Kona — Gail Kona Jewelery

In Our Community: pages 46-49 Ovedia Artisan Choclates, Hodgies Ice Cream, Ellizabeth Calsey House, Cider Hill Farms, Amesbury Industrial Supply, 14 Cedar Street Studio,

Around Town’s Favorite Tours: Wolfe Adventures & Tours, Newburyport: pages 50-51 Your Own Magical Mystery Tour Follow your passions with customized tours – and discover the world of The Fab Four on the Beatles Pilgrimage Tour.

Also in This Issue: Amesbury Chevrolet – pages 16-17 Sparhawk School – pages 18-19 Wild Bites – pages 20-22 Discovered Around Town – pages 40-41 Gould Insurance – pages 42-43 People Who Love What They Do – pages 44-45 Positve Works Studio, 60 Miles in Any Direction – page 52 Cliff Calderwood, – page 53

Around Town In New England Our Creative Team Founder & Publisher Elizabeth Souza Advertising Sales Production/Design Samray Design Production Assistant Linda Russell Photographer Adrien Bisson Studio 220 Photography Editor Kate Wen

Contributing Writers Deb Chiaravalloti William Courtney Anna Frankenfield Lynn Kettleson Barbara Leech Matt Pascal Paula Ricci Kate Wen Contact Us: Around Town In New England Magazine is a community magazine. We want to hear what you have to say and what you would like to see. Please email us at for the following: • Ad Placement/Specs/Pricing • Article Suggestions - to recommend a community - to suggest a topic or story • Comments/Feedback

To Be Placed On Our Mailing List: If you would like to receive a full year of Around Town In New England Magazine, please send a check in the amount of $20.00 (this covers shipping and handling, our magazine is complimentary) to: Around Town In New England Magazine, PO Box 406 Newburyport, MA 01950. Please include your name, address and email information. Visit our website: Like us on facebook: AroundTowninNewEnglandMagazine

“I love that dirty water…” A city steeped in history - home to the strongest athletes, cutting edge hospitals, and brilliant minds cannot, will not be dispirited by the destructive acts of cowards. For those who think they can dismantle a city that has lead a revolution, survived massacres, plane crashes, train wrecks, blizzards and small pox epidemics; a city that was nearly swallowed up during the Great Molasses Flood of 1919 and almost returned to ashes during the Boston Fire of 1872, they are profoundly misguided. The devastation we witnessed on April 15, 2013 will forever be imbedded in our minds and hearts. We mourn the loss of our neighbors and friends. We pray for healing and recovery. We rejoice in knowing there will be justice. What we refuse to do, though, is to let cowards take away our love, our loyalty, and our commitment to our extraordinary city and to our way of life. Let’s not show anger, but rather display love for our neighbors. Let’s not be bitter, but rather show kindness and forgiveness to strangers. Let’s not be overpowered by ignorance, hatred and resentment, but rather demonstrate compassion, love, and empathy. ATNE dedicates this issue to our unbreakable city and to those ordinary people who were catapulted into heroism on that tragic day. We honor you and thank you for reminding us that we live in the greatest city in the world – Boston, “You’re my home.”

Amesbury – A Shining Star


From the Editor, Kate Wen

with Tuscan Chef, Tony Ortu at his

into the lives and world of many of the

explorer. As such, I am lucky to

family’s restaurant Wild Bites. They

entrepreneurs who are the heart of this

have recently visited another of New

helped us to discover what it means

town. Stop in, say “hi,” ask them about

England’s gem-like towns. Amesbury

to “Go Wild” with Tony’s refined Italian

themselves, and what they do. I predict

is a shining star set along the banks

cuisine. We also spoke with Renee

you’ll be welcomed warmly with the

of the Merrimack River, awaiting your

Schneider, and were happy to learn

same down-home friendliness that

discovery. With its rich history as a mill

how she inspires children through art

we experienced. No doubt, you’ll also

town as well as a shipping and farming

while also developing an innovative art

find yourself drawn to this stellar

community, Amesbury has attracted

therapy program for adults from one

community, with return visits high up

a diverse citizenry: long term

of Amesbury’s mill buildings. It was a

on your travel or “to do” list. My

residents, more recent transplants,

pleasure sitting down with the leaders

advice: aim for Amesbury. It will be

artists, hipsters, foodies and others.

of the town’s Provident Bank to learn of

time well spent in this appealing, hand

Here is a vibrant town filled with

their strong appreciation of Amesbury

tailored, centuries-old refuge from

passion, soul, character, and still-

and long-time commitment to this town

malls, chain restaurants and mass

evident, New England independence.

and area that surrounds it.

marketing. The founders of Amesbury

If anything, I am a traveler and

With a concentrated, and vital

and their 21st-century successors got

many of the individually owned,

downtown, it is easy to amble along

it right, and we visitors are the better

thriving establishments that reinforce

Amesbury’s brick paved sidewalks

for it.

the kinship and the sparkle of this

and peek into the tall glass windows

creative coastal community. As you will

that front the businesses lining Main

Kate Wen,

see, we enjoyed meeting and dining

Street. As you do, you’ll glimpse a bit


As you read this issue, you will meet

ATNE Magazine • Amesbury, MA 2013 • page 1

Greenery Designs –

8 Market Square, Amesbury, MA 978-388-9031 •

An experimental floral designer with old world service,


style, and modern sophistication Stepping into Greenery Designs in Amesbury, a floral design shop owned and operated by Terrence Gleason, is like entering a wonderland of eclectic beauty. The quaint storefront, filled with fresh flowers, hand selected each morning at the Boston Flower Exchange, has a mesmerizing quality. It is abundant with uniquely crafted arrangements, prints, Asian antiquities and beachside accents to complement anyone’s interior and exterior home design needs. While the cornucopia of choice and artisanal beauty is impressive, it is Gleason’s commitment to superior quality and customer service that distinguishes Greenery Designs from other shops. As the creator of a small floral design/gardening and landscape business, Terrence is dedicated to ensuring that his clients are not only satisfied with the quality and service they receive, but also “overwhelmed with beauty.” With Terrence’s fingerprint on every aspect of the business, it is not surprising how important attention to both details and clients are to him: “The industry has changed in order to keep up with technology. Roses used to be more fragrant. Due to competition and the fast pace of the world, many shop owners are buying flowers and are not concerned with quality. It’s the new world now, but at Greenery Designs, we design and deliver like it’s the old world.” An Amesbury shop owner for 30 years, Gleason attributes the success of his business to his innate talent and passion for floral design, combined with plenty of hard work. A self-proclaimed experimental designer, he is energized by constantly exploring new techniques. He is equally conscious of using a variety of materials in order to present his clients with innovative and distinctive arrangements.

By Kate Wen

Now attuned to the fact that these talents “naturally” came early in his life, Terrence explains it wasn’t until much later that he realized he had an artistic gift. Reflecting on his 3rd grade teacher’s encouragement for him to teach art classes, along with a few memorable childhood gardening experiences, he feels these were pivotal moments in developing his passion. Terrence firmly believes that we are all given a unique ability to “survive” and that some people are never able to utilize those skills because they fail to actually realize their abilities and gifts. Just the opposite, Gleason considers himself “the luckiest guy around because I get to do the thing I like, I do it well, and I am doing what I should be doing.” A resident of Amesbury for 54 years, Gleason explains that one of his toughest challenges when first opening his storefront was that he was introducing an entirely new technique and approach to flowers to the community. Using imported flowers and materials of the highest quality, many of Terrence’s arrangements reflected an Asian, almost Ikebana-ish, and luxurious quality. At first, people weren’t sure what to do with something so revolutionary, but this initial hesitation didn’t last long and “people that loved it, gravitated to it like a magnet,” says Terrance. The rest is history. He credits his clients for giving him energy and allowing him to continue to do what he loves. Through his flair for floral design, he is able to bring his clients joy, which they reciprocate. He says, “the clients are fabulous and after all of these years, I still feel incredibly enthusiastic.” His clients are wide-ranging, with Greenery Designs becoming a destination business for both local and distant customers. A large part of the

“Flowers send love around the town and the country – its so nice to share.” ATNE Magazine • Amesbury, MA 2013 • page 2

business involves Gleason servicing grand parties, intimate dinners, weddings, event décor, and sympathy arrangements throughout New England – from the White Mountains down to the southern tip of the Cape. Clients run the gamut; from private mansions along the Coast of Rye, NH, to the Boston Aquarium, to a first time walk-in-customer off the street. Greenery Designs is able to work within any customer’s budget, maintaining the highest in quality, in order to wow its clients. Whether you are looking for a grander, long-term landscape project or a simple pick-me-up of assorted, fragrant and brilliantly colored flowers, Terrence and his Greenery Designs is not to be missed. Ensuring that his customers are left satisfied and happy, and with an extra skip in their step, is Terrence’s aim. “Flowers send love around the town and the world – its so nice to share.”


ATNE Magazine • Fall/Winter 2012 • page 4

A True Labor of Love While Gleason has grown his store’s business for 30 years, his true love is landscape design and the customer’s site. An 11 year labor of love, he was able to transform his own backyard into an oasis of quiet beauty. What was once a flat, grassy area, is now multi-tiered, with strategically placed water fountains, statues, and mood lighting, inserted amongst the layers and varieties of flower gardens and shrubbery. Terrance was able to strike the right balance in order to create the perfect haven for himself and guests; he works to do the same at his customers’ homes and businesses.

Community First

877-775.PROV (7768) By Lynn Kettleson

Amesbury • Newburyport • Exeter Hampton • Portsmouth • Seabrook

The Provident Bank’s Out-of-Town Growth Is All About Amesbury


Faced with a mature banking market and a set of strong competitors, one local community bank has shown leadership in how to remain relevant for more than 180 years. Twenty years ago, the leaders of The Provident Bank understood that the bank’s future rested on remaining in the technology forefront while fostering a genuine commitment of exceptional service to its customers and giving back to the community in many ways.

“Bob taught me that the mission of this bank is to exist for the benefit of the community,” – Charlie Cullen

ATNE Magazine • Amesbury, MA 2013 • page 6

Featured below in their new roles (planned in May) are: Charlie Cullen, Chairman of the Board; Dave Mansfield, Chief Executive Officer and Chuck Withee, President. These principles were never more evident than in 1995, when former President and CEO, Bob Becker, joined the bank. These same principles remain intact today with Becker’s successor, Charlie Cullen, who has expanded the bank’s reach to ensure it can continue to succeed well into the future. “Bob taught me that the mission of this bank is to exist for the benefit of the community,” says Cullen, who succeeded Becker in 2003. “Being the dominant community bank in Amesbury, we take this as a huge responsibility. When Bob arrived in the mid-

nineties he knew that in order for the bank to thrive, it had to do what it could to help the community thrive.” For Becker, the initial motivation behind that commitment stems from the bank’s charter – as a mutual bank. Mutual banks are essentially “owned by the community.” Individuals from all walks of life, known as corporators, comprise the “Corporation” and the corporation has the responsibility to elect new corporators and board members. Corporators also serve as ambassadors to the Bank. Becker and Cullen have fostered close relationships with this very important group of influential community leaders, keeping them wellinformed of the Bank’s strategic plans and initiatives. With the feedback from this impressive group, it was pretty obvious to Becker that focusing on making the community better was the right thing to do; and it would help the Bank succeed. To help build that community connection, Becker created the Lobby for the Arts program, which gave local artists the opportunity to hang their work in The Provident’s lobbies. The biggest step of all came in 1997, when Becker started The Provident Bank Community Foundation, which continues to support countless causes in Amesbury and beyond. “We were really the first bank, as far as I know, in this area that actually set up a community foundation and funded it with enough to make it interesting – we’re talking millions of dollars,” Becker says. “We made every effort to ATNE Magazine • Amesbury, MA 2013 • page 7

“We were really the first bank, as far as I know, in this area that actually set up a community foundation and funded it with enough to make it interesting – we’re talking several million dollars.” Bob Becker

make sure that people knew that money was going to be for the community. I think that really underlined our commitment.” At the same time, Becker went about changing the image and style of The Provident. Under his guidance, the bank expanded its hours, created drive-thru banking, added ATMs, renovated its downtown and Haverhill Road branches, supplied his staff with personal computers, and later became the first area bank to have online services. When Cullen took over in 2003, after several years as the bank’s Senior Lending Officer, he wanted to continue with Becker’s successful formula of focusing on continuing the Bank’s commitment to its community. That said, the banking world was radically changing and Cullen knew the bank had to change with it. As banking regulations, low interest rates and a stagnant economy stifled profitability in the banking world, Cullen saw a need to grow the bank. If the bank were to keep its commitment to Amesbury, Cullen felt it needed to look to other markets. “We knew we needed a strong foreign policy to be strong at home,” he says. “We did this to protect Amesbury.” ATNE Magazine • Amesbury, MA 2013 • page 8

With decades of experience in lending, Cullen saw an opportunity to carve out a regional niche with commercial lending. The first branch outside of town was Newburyport, which Cullen, a Newburyport native, admits was embraced by the board and corporators. While Cullen realized there were already two formidable community banks in Newburyport, at that time they were not focused on commercial lending. To make it work, The Provident built a branch just off I-95 so people would see it as they drove into Newburyport. He then backed that commitment to the Clipper City just as he and Becker had done previously in Amesbury – by getting involved. The bank immediately joined the Greater Newburyport Chamber of Commerce, and Cullen eventually was elected Chairman of the Board. Later he was elected a trustee of Anna Jaques Hospital, and recently Chaired the successful Capital Campaign that transformed the hospital’s facility. For the last 11 years he has also been well known as the organizer and Chairman of the annual St. Patrick’s Day political roast to benefit The Link House, an important local organization. Cullen even became Yankee Homecoming’s first “Town Crier.”

Our committed Commercial Lending team with over 150 years of combined experience. The Provident’s continued commitment to Newburyport proved successful. While the bank was able to establish a successful retail banking office on Storey Avenue, its commercial lending team clearly established itself and distinguished Provident from the other community banks. Aware that there were very few community banks in the Seacoast region of Southern New Hampshire, The Provident built a branch in Seabrook, NH and became the town’s largest bank. From there, the bank spread to Portsmouth, Exeter, and Hampton, building a bigger and better commercial presence in the region. Cullen believes The Provident has built the strongest commercial lending team in our footprint. Now the Bank is taking this winning strategy to the Route 3 corridor with Loan Officers in Bedford and Nashua, NH. While Cullen continues to keep one eye on “foreign policy,” he and the leadership team continue to keep the other eye on local growth. With the commitment to remain relevant, the bank has, in recent years, installed state-of the-art online security, and remains at the banking technology forefront, ushering the bank into the smartphone and digital age. “We need to remain relevant for the next generation of customers, and we need to understand their needs,” says Dave Mansfield, the bank’s incoming Chief Executive Officer. “Our vision is to be the highest performing bank so that we can achieve excellence

that will benefit our customers, our communities and our employees.” Under Cullen’s leadership, philanthropy has continued to be a vital part of the bank’s mission. Along with the millions of dollars given to several organizations in all of the communities the bank serves, two major gifts include $500,000 to Amesbury’s Landry Stadium, over a decade ago, and more recently, $500,000 to support the Capital Campaign of Anna Jaques Hospital. Cullen likes to say that The Provident Bank’s existence is “1828 to forever.” As he looks into the future, he sees his own retirement approaching someday soon but he won’t leave without making sure that the bank’s core principles and commitment to the local community continue. With that in mind, Cullen, along with the support of the bank’s board, has prepared the bank for an exciting transition of management. At the organization’s annual meeting in May, Charlie is expected to be named Chairman of the Board, succeeding Bob Becker. Dave Mansfield will be elected Chief Executive Officer and Chuck Withee elected as President. “If I have one job,” Cullen says, “it’s to ensure that I leave this wonderful institution in good hands; and I believe I am. Our exceptional customer service is assured with Dave and Chuck at the helm.”


ATNE Magazine • Amesbury, MA 2013 • page 9

40 Main St., Amesbury, MA • 978-834-0400 •

Zemanian Jewelers – Old World Skill


in a New World Jewelery Store

ATNE Magazine • Fall/Winter 2012 • page 6

By Deb Chiaravalloti

It’s a long way from Cairo, Egypt to Massachusetts, especially when you are 22 years old and traveling alone. Nevertheless, that is exactly the trip that Aram Zemanian took, leaving his family behind to pursue his dream in America. He traveled the 5,422.7 miles from Cairo to Watertown, MA knowing that the family craft, passed down two generations, would serve him well. And it did. That 22 year old young man is now the seasoned owner of Zemanian Jewelers in Amesbury. Aram is a third generation jeweler who learned the craft from his grandfather and his uncle. By age 8, he spent time in his uncle’s jewelry workshop and by 16 the family was training him to make jewelry out of silver. At 18, Aram was crafting jewelry from 18 karat gold, while also running three jewelry workshops and one retail store in Cairo. “It‘s the classic story of shining my light when the elders were away,” said Aram. “When I was 19, my uncle went to Australia for two months and I ran the shop. When he returned, the shop was showing a profit and they realized I was a businessman!” When Aram came to the United States, he began working in the Jewelers Building in downtown Boston - the Wall Street of the jewelry business in Massachusetts. He quickly rose from jewelry repairman, to supervisor, to eventually owning one shop. He then went onto to owning a workshop and a retail store in the

Jewelers Building. Along the way, his employer sponsored him for his U.S. work permit and he became an American citizen. For some, such a meteoric rise in the industry would be enough. Not for Aram. His eye was always on his ultimate goal - to own his own shop and building on the North Shore. “When I came to Massachusetts, I settled in Watertown where I still live,” said Aram. “We call Watertown the ‘Motherland’ because there is such a large Armenian population there,” he said, laughing. “I visited the North Shore and fell in love with the area, I knew I would build my business here.” On January 29, 2009, Aram realized his goal and bought the building and the shop at 40 Main Street in Amesbury. Aram has built Zemanian jewelers slowly and steadily, using Old World values of trust and honesty. “My word is worth a million signatures on a contract,” said Aram. “All I have to build my business, and loyal customers, is my honesty and my work.” It’s the old fashioned approach to merchandising, pricing, and customer service that makes Zemanian Jewelers stand out in a competitive industry. “When you buy from me, you are buying from the owner, the jewelry designer, and the jewelry buyer,” said Aram. “I can craft and design your jewelry. I can sell and set your diamonds. I repair your jewelry here instead of sending it to Boston. When you return to the store, you will always see me. That is a jeweler you can trust.” Aram is passionate about diamonds. He is even more passionate about protecting the customers who buy them. “I want my customers to be educated in what they are buying. I don’t want them paying large amounts of money for showy, but

His eye was always on his

ultimate goal - to own his own shop and building on the North Shore.

inferior, diamonds. People purchase diamonds as an investment, and I make sure that is exactly what they are getting. I am an expert, not a sales person.” Aram always tells his customers to shop around for a diamond first, and then see him to purchase one. Aram can also set a diamond while you wait. One more thing. Remember all of those random pieces of jewelry collecting dust in your jewelry box -- the unwearable heirloom pieces, the single earring, your mother’s precious diamond? Aram can design a beautiful, meaningful, and finally wearable piece of jewelry from all those disparate pieces! Just make an appointment in advance to explore the design possibilities. You don’t have to have a safe full of jewels to be important to Aram Zemanian. In fact you don’t even have to own jewelry. Upon entering Zemanian’s, you are a valued customer and Aram will guide you, with Old World honesty, trust and customer care, as you purchase your first piece of jewelry.


ATNE Magazine • Amesbury, MA 2013 • page 11

ATNE Magazine • Amesbury, MA 2013 • page X


5 Market Square, Amesbury, MA • 978-834-9800


If you think you know The Flatbread Company in Amesbury, (and 9 other locationsPaia, Maui being the most exotic!) well… think again. You probably know the organic pizza company for their socially conscious philosophy, and their generosity in fundraising for non-profits, and definitely for their unique pizza. However, did you know: The Flatbread Company spends 3 months infusing vinegar with fresh strawberries for their homemade salad dressing. They make their own Pepperoni every week with fresh filling and organic spices, in the Flatbread kitchen. By the way, it has no preservatives. Employees work, and grow in their careers at the company for an average of 10 years.

The commitment to human beings, community, and whole foods is at the very soul of this company, founded by Jay Gould and now co-owned by John Meehan. The employees and the very culture of the company are infused with a wholesome desire to produce the very best of everything for their neighbors and their customers.“We like to put love into the food,” says Assistant Manager Shannon Grindrod. “If our employees are happy when they make the food, that happiness is passed onto the food.”

ATNE Magazine • Amesbury, MA 2013 • page X

“Our open kitchen, which is actually

part of every dining room, helps our

employees to understand why their work is important, why it matters,” said

General Manager Aldalberto Gimenes. “Instead of being behind a wall in a closed kitchen, they are part of the

restaurant experience. They see and hear the people they are cooking for and it makes them feel good.”

It seems that everything at The

Flatbread Company, from the produce

to the employees, is grown locally. The company buys locally grown, organic

produce, free-range meats, and products

made in New England, like maple syrup and cheeses. The Flatbread Company’s website pays tribute to the local grow-

ers who have been with them from the

profession. Our customers

frequently comment to us that they are very impressed with

our young employees, saying ‘They really know what they are doing.’ We don’t hire

chefs, we grow them here.” Adalberto knows this

personally. He joined

Flatbread as an immigrant

from Brazil, speaking very

little English. He started as

a dishwasher, then became a

prep cook, a baker, a kitchen manager, then assistant

manager, and now he is the General Manager of the

Amesbury Location. Along the way, the company helped to

beginning: “Back in 1998 there were hardly any distributors of

pay for his English as a second language (ESL) classes and even-

just like us. So the history of Flatbread is intertwined with the

Assistant Manager Shannon started working at The Flatbread

organic food and the locally produced foods were in their infancy, local farms and local producers like Cider Hill Farm in Amesbury, Valley View Farm in Topsfield, George’s Hemlock Hollow Farm

in Kensington, NH, Barbara’s Brownies from Amesbury, MA…”

Perhaps most impressive, though, is Flatbread’s commitment

tually helped him to obtain his permanent work permit.

Company when she was just 15 years old, cutting pizzas in the

kitchen. Now, nearly a decade later, she is still with the company and is the Assistant Manager of the Amesbury location.

The managers say that their 40 to 50 employees are hired,

to “growing” their employees.

not necessarily for their skills, but for their personality. Interviews

says Adalberto. “We teach them and help them grow in this

This is not just your run of the mill summer pizza shop job.

“We work with a lot of young kids from the community,”

can last up to an hour, and second interviews are common.

Flatbread knows that if employees care, are happy and respected,

people are selected and they make bricks of clay and water that

product and a thriving culture.

Vermont hardwood every 3 weeks. The interior of the oven burns

they stay, become more skilled, and the result is an excellent Now for the part you probably know – the socially

conscious commitment of the company. “Our philosophy is

that it is important to keep each other well, so, we perform seven acts of kindness every week,” says Shannon. “Sometimes it’s making 30 pizzas for appreciation day at a nursing home,

sometimes it’s feeding 150 people at Our Neighbor’s Table (a local food pantry) which we do twice a year. And every

Wednesday we donate all the “mistake” pizzas to a homeless

become the roof of the oven. Each restaurant burns 2 cords of

at 800 degrees and it takes only 4 to 5 minutes to cook a pizza. If

you think it’s easy to cook a pizza over a wood fire, consider this: Inside the oven there are two cooking temperatures – one at the

top and one at the bottom. The chef must control those tempera-

tures with the wood, and control the cooking of the pizza by sight. There are no knobs to turn on a wood oven! Cooking a Flatbread pizza truly is an art form.

Today, The Flatbread Company is buying root beer from a


Maine company. And guess what? The man who makes that root

non-profits. Demand is high and Tuesdays are booked for six

Flatbread grows its own – its own vendors, its own loyal cus-

Tuesday nights are reserved to benefit a wide range of local

months in advance. Then there are the emerging needs – a

family’s house burns down, a local citizen is critically injured

in an accident. The other six days in the week are there for the staff to raise money for those special needs as needed.

Can a company that builds its business on doing good deeds

and supporting the local economy also produce a good product?

You bet! The Flatbread Company’s pizza is creative, clever and a

culinary delight. The menu offers pizzas like Mopsy’s Kalua Pork Pie, Jimmy’s Free Range Chicken, and Coevolution. Then there are the pizzas made especially for regulars – like the Dick and

Bev special – made with sausage, caramelized onions, pea pods,

blue cheese, fresh eggplant, mozzarella and parmesan cheeses and organic herbs. When you sell an average of 1500 pizzas a month you tend to know what you are doing!

Community involvement is built into each oven – literally,

because each oven is built by community members. A number of

beer… he started at The Flatbread Company. You could say that tomers, its own executive staff. That makes for a good product, a great customer experience, and a sustainable culture of good

works. It also means that the company that believes you can put love into food is doing just that – and successfully so.


The board over the bar at The Flatbread Company tells you where the ingredients come from on any given week:

Flour:  Mt. Marcy Champlain Valley Milling Co, Westport, NY (organic) Chevre & Feta Cheese: Valley View Farm, Topsfield, MA Salad Greens: Cider Hill Farm, Amesbury, MA Beer: Tuckerman’s Ravine, NH, Portland, Maine, Gloucester, MA, Somerville, MA and Middlebury, VT.

Amesbury Chevrolet


New Building, Better Chevys Puts Dealership In The Fast Lane

There’s just something about driving a new car. The vehicle is immaculate, everything works perfectly, there’s lots of new gadgets, and then there’s that undeniable smell that seems to strike directly to the pleasure center of the brain. For the last six years, the staff of Amesbury Chevrolet has worked hard to provide that experience to its customers, but did so in a building in dire need of a tune-up. Now they must be feeling a little of that new-car adrenaline themselves. After a two-year dealership makeover that at one point forced them to sell from trailers in the parking lot, the brand new Amesbury Chevrolet is finished and ready for business. And much like the cars they sell, it is full of amenities meant to make drivers as happy as possible. “It was a two-year process, but it was all worth it,” says Justin Fecteau, the dealership’s general manager. For decades, Yeo Chevrolet sat on the well-known Route 110 site less than a mile from Interstate 95. When the Yeo family sold in 2006, it was purchased by Brian Fecteau, Justin’s brother. The brothers were raised in the car business by their father, Richard, who owns Port City Nissan in Portsmouth. Though the Fecteau name isn’t on the title, it is very much a family dealership.

“One of us is always in the store,” Fecteau says, “and we’re not just sitting in the back office. We’re out front working with customers.” Through the first few years, the Fecteaus overcame a struggling GM franchise that axed more than 1,000 dealerships nationwide, and a deteriorating building that was a step below the competition. They’ve come out the other side with a brand new site with a brand new building and a better product. The outside of the building, with its giant Chevy logo on the front, is impossible to miss. But the inside is where the biggest differences lie. As you walk in the door, a member of the staff opens it for you and welcomes you to the dealership. From there, they guide you to where you want to go, whether it be sales, service or just to ask a question. Situated just behind the shiny new Corvette is a

By Will Courtney

waiting area with cushioned leather seats situated around a flat-screen television. From these comfortable surroundings, the staff gets to sell the new and improved Chevys. “We’ve come a long way since we opened,” Justin Fecteau says. “Before we were an affordable brand, but now you can see the improvement with the technology in these cars. Now we have a higher quality product at an affordable price.” The best-seller continues to be the Silverado pick-up trucks, but many of the other models have undergone overhauls and upgrades. One of the best examples is the Chevy Malibu, which was once the affordable car that Fecteau describes, but now is a technologically advanced vehicle with more style and a more powerful engine. The Chevy Cruze is another model that is growing in popularity, particularly in the spring. At 42 miles per gallon, it boasts the highest mileage of any gas car in America, and it comes in well under $20,000. But Amesbury Cheverolet doesn’t just have Chevys. Fecteau estimates that about 50 percent of the dealership’s business is in high quality used cars, most of which look practically new.

“...we have a high quality product at an affordable price.” – Justin Fecteau ATNE Magazine • Amesbury, MA 2013 • page 16

Gets A Tuneup “With the GM Certification Program, we can take a car and get it to GM specs, then add a year on its current warranty,” Fecteau says. The one thing that hasn’t changed much at Amesbury Chevrolet is the service. The dealership has always been known for its experienced, expert technicians, led by Captain Joe Sederquist, who “has seen it all” in his more than three decades at the dealership. The biggest difference is the new drive-in service bay, so customers can drop off their car in any weather in a warm, dry spot. Fecteau admits that dealership service can cost a little more, but customers quickly find it’s worth it. The car is fixed right the first time by an expert, it is washed and vacuumed, and the dealership will even give a ride home to people who live in the general area. With the challenges seemingly behind them, the Fecteaus are now ready to celebrate. In April, they held a “Grand Re-Opening” event to thank all of the people in Amesbury who helped them along the way, from customers to neighbors to town officials. With improved quality vehicles, a new facility, a great location and a renown service department, the Fecteaus can focus on what they do best – helping customers find the right car for their needs and budget.

“That’s why my family is in this business, the interaction with people,” Fecteau says. “If you treat people well, the best advertisement is word of mouth.”


103 Macy St., Amesbury, MA • 978-388-9700

ATNE Magazine • Amesbury, MA 2013 • page X

Seeking Greatness

196 Main St., Amesbury, MA 978-388-5354 •

Sparhawk School Aims To Empower Its Students


photos provided by Sparhawk School

The best quotes about Sparhawk School, a private, coeducational day and boarding school in Amesbury, come from its parents. “My child is happy to come to school every day.” “Sparhawk is a wonderful place to grow up.” “Thank you, Sparhawk, I feel like I have my child back.” This small private school takes its students on a path towards personal greatness in its caring community. Students’ critical and creative thinking and self-advocacy skills blossom and confidence and kindness are the results. Sparhawk School, with its charming Lower and Middle School campus on Elm Street and its new high school campus on Main Street, was founded 19 years ago by headmaster, Louise Stilphen. Sparhawk is a school for students from pre-kindergarten through high school who are looking for small classroom sizes, inquiry-based learning, and a culture of kindness. The students are predominantly local - about 85 percent of them come from within a 20-mile radius. The school values the community and places great importance on being a part of Amesbury. “Being in Amesbury is a real joy,” High School Director Kaitlyn MacDonald says.

Next year, all students

“We don’t want to just be a school in Amesbury. We want to be an Amesbury school.” In addition to the two main campuses, the school has added a boarding component for the 2013-2014 school year on a 5-acre lakefront estate, located 8 miles from the high school. This will allow the school to expand its domestic and international enrollment. This year, the high school has nine Chinese students enrolled for their high school career as part of a collaboration with Cambridge Institute of International Education. Next year that population is expanding to include a variety of additional countries. On any given day, any one of six different languages can be heard in the hallways, the latest being Mandarin Chinese.

ATNE Magazine • Amesbury, MA 2013 • page 18

will be able to take classes in Mandarin at the high school and younger students will be able to participate in a Mandarin Chinese club. The school also offers Spanish, French, Italian, and Latin. Sparhawk’s philosophy includes the Socratic Method of teaching, which encourages students to express ideas, attain greater philosophical understanding, and develop a thoughtful academic voice in the classroom. This method is used at all grade levels and across academic disciplines. It prepares students to represent themselves confidently in the academic realm and in their personal lives. The Socratic Method works so well at Sparhawk because of the respectful dialogue that is cultivated. “We give a real-world experience that goes beyond the classroom,” MacDonald explains. photo provided by Sparhawk School

photo provided by Sparhawk School

“Our students do well here and beyond because we believe that respect is a two-way street. Our students are respected for who they are and as a result, they return that respect to the faculty, staff, and each other.” Sparhawk is the manifestation of Stilphen’s lifelong dream. It started in 1994, with 11 students, K-3, at Louise Stilphen’s home, to currently having over 150 students enrolled preK-12. Throughout the school’s growth, Sparhawk has maintained a student-teacher ratio of 5-to-1 and has very small class sizes. For the students, the path to greatness goes beyond academics and memorizing facts. The goal is to empower students with a strong sense of perspective and self-advocacy. “In the Lower and Middle School, students embrace the rich educational opportunities possible in a small learning community such as ours. The children in our school are partners in the shaping of their daily experience. They feel listened to and mutually respected by their peers and teachers,” exclaims Marion Cipolle, director of the Elm Street campus. “What impresses me is new students’ abilities to almost instantly acclimate to our weekly schedule, which includes, world language, the arts, humanities, and practical and applied mathematics and science.” She concluded by describing a solar heated playhouse the grade 6 through 8 Integrated Math class has designed and is the process of building for their younger preschool and lower school mates. Consider, for example, that the high school students begin their “college prep” experience in their freshman year through a personal development curriculum. It begins with Freshman Seminar, which focuses on organization skills, time management, and health education and is followed up by Sophomore Seminar, which focuses on media literacy and current events. Juniors take Test Prep and, in the Spring, enter College Readiness 1, during which students write their college essays, develop a college list, and begin visiting schools. By their senior year, college essays have been written and rewritten, and most students apply to college by Nov. 1. The final semester for Seniors is a time of reflection. All Sparhawk students

are required to defend their graduation during a juried Graduation by Exhibition. It is the final showcase for their critical and creative thinking skills, confidence, and self-advocacy. Through this unique educational experience, Stilphen is seeing the students achieve the greatness she had envisioned. Every year, 100 percent of the school’s seniors were accepted to college, including some of the finest schools in the country. Asked to reflect on the dream that she has brought to reality, she is quick to credit the people around her, but then she beams, “My life has so much meaning and purpose,” she says, smiling. “I feel honored. I feel proud.”


ATNE Magazine • Amesbury, MA 2013 • page 19

Wild Bites & The Wild Side

36 Main St., Amesbury, MA 978-792-5051 •

A Tuscan culinary adventure in the heart of Amesbury


Italian born chef and restaurateur, Tony Ortu, has always had a penchant for innovation and pleasure when it comes to food, cooking and culture. If you are on a quest to find Tony’s heart and satisfy your Italian culinary soul, look no further than his Tuscan restaurant, Wild Bites. This intimate and quaint spot is nestled in the center of downtown Amesbury, on Main Street. There you will be welcomed as a guest of Tony, wife Joan and their family, and shown the true pleasures of creative, fine Italian dining…. all sprinkled with love, passion, and “Wild Bites” — ­ Ortu style. Ortu developed his passion for food and cooking during his youth. Growing up in Florence under his sister’s care after his parents died when he was 11, he learned his way around the kitchen at his sister’s restaurant. It was then that he also developed a fascination with Americans and a desire for travel. As a teenager, Tony was exposed to American backpackers and their culture (from music to Levis), while he spun records at a local Italian club, Space Electronic in Florence. To Tony, they seemed to have a more comfortable way of being. With a quest for a more relaxed American lifestyle and with Tony’s adventurous spirit guiding him, he landed in Sarasota, Florida in 1974 at the age of 21. Passport in hand, and the country at his fingertips, Ortu utilized his culinary skills to support his travels from Florida to California, New York, and eventually Massachusetts. Along the way, he found himself working in some of the finest kitchens in the country and also managing equally respected restaurants. Consequently, he was exposed to

ATNE Magazine • Amesbury, MA 2013 • page 20

By Kate Wen

the latest in innovative culinary concepts at the time. In 1982, Tony’s larger than life personality took him to New York City, where he was determined to spend a stint of time before his visa expired. He soon found himself working as a maitre d’ in one of New York’s upscale establishments. There he met his soul mate and wife, Joan, who was a starving artist, supporting herself as a waitress while completing her Masters Degree at NYU. With a sense that the pair were destined to be together, Tony says of Joan, “she has been the best thing that ever happened to me.” The rest is history, Tony and Joan moved to Massachusetts where they have opened and run several successful restaurants along their journey, all while raising their 3 children. Now with Joan and their son Michael helping to regularly run Wild Bites, Tony describes his entire family by saying, “They are my strength. For me to get up every morning and have my family…that’s my diamond.” A family run business that emphasizes, heart, trust, commitment and a lot of hard work, Tony and Joan are doing something right, remaining in business for 30 years. With the 1985 opening of their first restaurant, La Fortuna, in Salem, MA, the Ortus introduced Massachusetts’ North Shore to a new way of considering Italian cuisine -- no more standard red sauces. As he says, “At the time, north of Boston, there wasn’t much reflecting fine Italian cooking.” Tony credits much of the success of his business to his “passion and innovation over the years. It’s still me as an entity, as a person, but

“They are my strength. For me to get up every morning and

have my family…that’s my diamond.” I’m like a chameleon, I like to change things around and eat well.” As a matter of fact, Gourmet Magazine acknowledged Tony’s originality when they featured his tiramisu in their 1995 issue. With the 1994 opening of Wild Bites in Amesbury, it didn’t take long for residents to catch on and love every bite of this new world of Italian cuisine. The name of the restaurant is inspired by the Ortu’s desire to offer several different bites or samplings throughout the course of an evening. Son Andrew, as a 5 year old, can be credited with latching onto the “wild” descriptor. Having remained in business for so long, Tony’s goal has been “for people to enjoy a fabulous dining experience. To sit and relax and let me introduce them to different parts of Italy, 80% of

the dishes that I serve are things that I specifically created,” he says. That mentality is what led to the Wild Bites theme, keeping the restaurant on the map. With the idea being to “go wild,” deferring to the chef’s whim, patrons will find themselves venturing into a journey of tastes, textures and an experience not to be missed. Sourcing the freshest and best ingredients (local and imported) and keeping the menu manageable so there is room for creativity, the food speaks for itself. A Go Wild menu might start with the Bufala, which features an imported buffalo mozzarella, from the Avellino region of Italy. Creamy and silky in texture, the cheese is superior in quality and taste, and accompanied by the Bruschetta featuring fresh tomatoes, basil and tender ATNE Magazine • Amesbury, MA 2013 • page 21

yet crusty bread. Tony’s pastas are all freshly made, but his raviolis featuring interesting combinations such as fig and gorgonzola or lobster are a highlight. The star studder is the parmesan and prosciutto with asiago and fresh peas. If you are lucky, you’ll find yourself salivating over a sweet and spicy seafood combination. The dish features large, plump scallops, drizzled in a honey balsamic and rosemary glaze and placed next to gamberones (or shrimp) sautéed in a spicy plum tomato sauce. Cooking with the freshest in beef and fish, Tony is sure to surprise you with a divine presentation for the final course. The Beef Florentine is a succulent filet, accompanied with mushrooms, spinach, rosemary and garlic and drizzled in a brandy peppercorn sauce, wrapped in a puff pastry. Its neighbor is a perfectly poached piece of salmon, dressed with the essence of Grand Marnier, orange and lemon juice and rosemary. While your evening at Wild Bites is sure to be filled with plenty of personal attention with son Michael as your waiter, Tony is equally devoted. With a casual and heartfelt desire to please, Tony will continue to surprise with

his extensive knowledge of fine Italian wines. Whether to be paired with your meal or sipping as a one off, the sky is the limit. Rounding out your meal, you will undoubtedly, be introduced to the house “Tonycello” – the Ortu’s homemade lemoncello. Their version of this lemon cordial is unusually creamy and sweet, laced with a subtle, tart lemony flavor. If one evening of Italian discovery with the Ortus isn’t enough, you are in luck. Continue the adventure with Tony on his “Tours of Italy,” beginning in the fall of 2013. With Tony as your guide, you will travel to Italy to discover how to shop, cook, eat and live as a Tuscan. Days will be spent visiting local markets, wineries, and museums, all while learning about the culture, history and lifestyle of the area. A trip to Wild Bites is one that is filled with discovery, passion, flavor and warmth. After spending an evening with Tony, Joan and the Ortu family, while enjoying their distinctive Tuscan cuisine, you’ll never want to return from the wild side!


Women in Business Colorful Kids

/Creative Wellness

14 Ceder Street, Studio #107, Amesbury, MA 978-335-0403 •


Expressing Feelings through Intuitive Art

“The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.” (Carl Gustav Jung on Intuitive Art)

Imagine an atmosphere where children feel safe to express themselves without judgment or ridicule, a place where they’re able to be themselves, create and share. You may think such a place doesn’t really exist, but you’d be mistaken. Four years ago, Renee Schneider, educator, author, and artist, combined her love of art with ten years as a kindergarten teacher. It was then that she turned her dream into a reality by creating Colorful Kids, an artist studio for children. Holding an undergraduate degree in Fine Arts and Graphic Design and a Master’s in Education, Schneider’s experience and education has brought her exactly to where she’s destined to be – inspiring children through art. “I want kids to know art and to keep loving it. Sometimes they get frustrated and think they can’t do it. Here, they’re not allowed to say ‘I can’t.’ Instead, we say, ‘I’ll try.’” Located at the 14 Cedar Street Art Studio, once home to Chas. J. Henschel & Co., one of the city’s famed carriage manufacturers,

By Paula Ricci

Colorful Kids is housed in a building that now hosts an array of creative artists, musicians, and designers. The studio occupies a modest, yet energetic space on the first floor where the daily afternoon sessions are held for children of all ages. Through the use of acrylic, pastels, mixed media, and creative thinking, children are encouraged to express their thoughts and feelings. “Often students come in very shy and timid and by the end of the lesson are having a blast with others,” says Schneider. Friday mornings, you’ll find mothers and their young children discovering art at the Mommy and Me story time art class. In addition, the studio offers summer camp (week long sessions) where similar-aged children spend five hours a day immersed in art, movement and team building. The program incorporates many forms of visual art, movement, games and performance art to help children understand that creativity comes in all forms. The week is wrapped up with a child created collective performance.

ATNE Magazine • Amesbury, MA 2013 • page 23

Creative Wellness –

Daily sessions can be purchased in packets of six for $125.00, with no expiration date. The summer camp rate is $175.00. Birthday parties are offered as well and include an art project and face painting for $10.00 per child. All prices include art supplies. To learn more about what Colorful Kids has to offer, please visit

ATNE Magazine • Amesbury, MA 2013 • page 24

A meditative and expressive mixed media art experience. What happens when you take a clear canvas, etch in four dedicated, exceptional women, blend passion and open-mindedness and swirl in strokes of acceptance, compassion and love? The final masterpiece: Creative Wellness! It wasn’t enough for Renee Schneider to create an inspiring atmosphere for children. Her passion seeped into the adult arena when a year ago she serendipitously met Alison MacEachern, an art therapist with passions and dreams of her own. Collaboratively, they began to design Creative Wellness, an Intuitive Art Therapy program for adults. Shortly thereafter, Elizabeth Jackson, artist and massage therapist and Susan Young, practicing visual artist, brought their passion for and love of art to the Creative Wellness team. Creative Wellness provides an environment for self-discovery and expression through intuitive painting, creating a visual journey of insight and enlightenment. What can you expect from a Creative Wellness class? An opportunity to explore various modalities of healing, including art, music, movement, breath work, mindfulness, medita-

tion and sound healing. During a class you may be introduced to a new way of reducing stress, calming the mind and body, increasing energy and improving overall wellness in a fun way. Creative Wellness is a moment in your busy week to unwind, renew and take time for valuable self-care. It’s impossible to spend time with these exceptional women and not be inspired. The atmosphere is positive and welcoming, free from judgment and comparison. No artistic skill or background is required; it is all about the process. When I joked about not even being able to draw a cat, Jackson responded matter-of-factly, “We won’t ask you to draw a cat.” It made me wonder how many of us have been told that we are not artists, when the truth is we are all capable. Creative Wellness provides a unique combination of art, healing modalities, encouragement, support, and an open, accepting environment. Classes are currently held on the following evenings, Tuesday 6:30 – 9:00 and Thursday 7:00 – 9:30 for $30 per class with all supplies included. To learn more about the benefits of this class visit www.


61 Main St., Amesbury, MA • 978-388-4772

Essencia - The Essential Beauty Spa and Hair Salon


For Those Who Seek Pampering

It’s the classic case of brains and beauty. Marie Santos entered the cosmetics world at the age of 18, proceeded to work in banking, and then returned to her one true love – the world of beauty – in order to open Essencia Salon and Day Spa. “It’s my passion,” says owner Marie. “ I love taking care of my customers, watching them relax, and seeing the transformation that occurs after they are pampered. That is the world I have created here.” Marie opened Essencia in Amesbury in 2007 with no customers. That’s right, zero - zip - nada – not one customer. Fast forward to 2013 and the salon and day spa is celebrating it’s 5th year in business. “I believe that if you truly connect with your customers, pay attention to them, create a restful, cell phone free, environment, you can successfully build a loyal following,” says Marie. Essencia Salon and Day Spa offers customers every reason to return. The three hair stylists train monthly with different manufacturers, keeping current with new color techniques and remaining on the cutting edge with their knowledge and expertise of cutting and styling trends. Clients receive free hair styling consultations in order to determine the best style for each person’s face shape, while also discussing how to strengthen the health of the hair. Marie is diligent about hiring expert stylists. As she says, “I hire only stylists that listen to each customer and most importantly, learn the customers’ boundaries. What is too short? What is the perfect color range? Our stylists develop trust with their customers, and create a plan for them. We can cut it today, but what will we do next time? How will the style evolve? We have all left salons saying ‘I hate my hair! They didn’t listen to me!’ That won’t happen here.”

By Deb Chiaravalloti

The Essencia Day Spa staff consists of two massage therapists and three certified aestheticians. They offer four separate service rooms for customers, including a steam room. Clients may also destress in the customized shower which first presents a steady and gentle rainfall, followed


The Essencia Beauty Lounge, 
 18 Liberty Street in Newburyport. Newburyport’s, The Beauty Lounge, is the newest sister location to, the Amesbury based, Essencia Salon and Spa (featured at left). The Beauty Lounge is a hip, contemporary spot where you can hang out with your friends, all while enjoying luxurious beauty treatments.

by a gentle massage powered by jets. Additionally, the spa features a show room that specializes in the Bare Mineral make-up line. The nail salon is located inside the spa, offering velvet chairs and two pedicure stations, creating a quiet, luxurious atmosphere. It’s the total treatment, head to toe. The success of Essencia can be attributed not only to the quiet, elegant and pampered style of their customer service, but also to the fact that it’s a family affair. Marie’s husband, Carlos, created the salon and spa from an empty shell of a space. Marie’s daughters, Chanell and Felicia, run the front end of the shop, manage the website and are the graphic designers for it. “We eat drink and sleep this business,” says Marie. “There is no other way to do it. The business is everything to us. Our customers are everything to us.” So if you walk into a salon and find yourself being welcomed by friendly employees who hang up your coat, offer you a refreshing drink, escort you to a comfortable chair, and make you feel like you are the only customer in the world who needs pampering, you will know you have walked into Essencia Salon and Day Spa in Amesbury.


The Beauty Lounge offers: • 
Express facials and peels with visible results, starting at only $45. They are performed right at the beauty bar and are quick and efficient. You can treat yourself to a facial during your lunch hour and can return to work refreshed and beautiful. (There is no need to change for an Express facial!) • Clinical facials are offered in the aesthetic room. • Waxing services are offered for the face and body. • Mink lash extensions! • Brow threading for sculptured eyebrows. • Image International Skincare, a pharmaceutical grade skincare line. • Bare Minerals cosmetics – exclusively available at Essencia and The Beauty Lounge (Other cosmetic lines are available as well.) • Celebrity makeup artist and aesthetician 
 Cabell Eames offers expert makeup advice to customers. • An array of pedicures and manicures from 
express to the luxurious. • Manicures include the long lasting, no chipping, Shellac manicure. • Fashionable clothing and hip accessory lines. After a visit to The Beauty Lounge, you will look tip-top head to toe! 18 Liberty Street, Newburyport 978-255-2276

ATNE Magazine • Amesbury, MA 2013 • page 27

Attent if’ Design Define your home’s style at


44 Main Street, Amesbury, MA 978-764-2698 By Barbara Leech

Attentif Design is all about finding that perfect item that defines a room. Whether it’s an ideal piece of art, unique throw pillows or distinctive lighting, you will find accents for your home or the perfect gift. It’s home design that fits your style and one-on-one advice from an experienced interior designer.

Amesbury’s premier interior design boutique, Attentif’ Design, opened its doors in the fall of 2012, offering an eclectic array of home décor and gifts to satisfy every palette. Today, it is best known for it’s creative style and one-of-a-kind finds that add the perfect touch to homes around the region. Owner and designer, Kathi Pelletier-Gannett, states that the overall feel for the Main Street boutique reflects her own personal flair and sense of creativity. That said, the boutique is not limited to any one particular style. “My goal is to be able to offer something for everyone. Whether a shopper is seeking the perfect gift or that must-have piece of furniture or beautiful home décor accent, we have it.” “I create many of the pieces, including pillows, table runners and aprons, so items can also be custom made to be exactly what you are looking for.” Pelletier-Gannett, a mom of two, explains that this business was born out of her love for the creative process and a long-time passion for sewing. With a former a career in the insurance business, she later followed her heart and returned to school in her 40’s to study interior design. While her children were young, she worked at creating custom order pieces and selling her designs in rented space at local shops. Now, with more time to dedicate to her craft, Pelletier-Gannett says that her successful boutique allows her to utilize her design skills and creativity. Additionally, there is special satisfaction in helping others find just the right item for their home or as a gift.

“I have filled the boutique with beautiful artwork and photography from local artists. The boutique also houses quilts, cutting boards, candles and many other locally crafted items. I carry quality new and vintage furniture, dishware, and textiles,” she says. “And the price point allows everyone to shop here. There is something for everyone.” The unique collections offered at Attentif’ spanning a wide range of price points, make the store affordable to all budgets. “Everyone deserves to create a beautiful space for themselves and we help to make that possible.” The selection will continue to evolve and grow with future additions planned for the boutique. According to Pelletier-Gannett, her intention is to offer more products for the home including, but not limited to, furniture, lighting and design accessories. She will also be adding a line of environmentally safe-organic cleaning products for the home. One of the best parts of owning her own boutique, Pelletier-Gannett says, is meeting new customers and seeing that smile when they find just what they were looking for. She also maximizes her time by working on custom order pieces, in the back of the store. Her day is filled with creativity. “This is an exciting time for me and the boutique. It has been a wonderful year; the business is growing and the boutique is ready with many new items for spring,” she says. “I am happy to assist my customers with any interior design project or help them find that perfect gift. I have a passion for this business and I think it shows in the collections that I offer.”


32 Elm St., Amesbury, MA 978-388-3499

Riverwalk Gallery & Healing Arts Inspiration at Amesbury’s


In 2005, Nancy Plante envisioned a store that would be “a place where, when people walk in the door, they take a deeper breath and find themselves inspired by uniqueness and the abundant possibilities for creative expression.” Over the last eight years, The Riverwalk Gallery & Healing Arts, formerly The Riverwalk Bead Shop & Gallery, located at 32 Elm Street in Amesbury, has proven to be a magnet to people from around New England and beyond. In this unique shop, they will find energy, inspiration and one-of-a-kind creative works by top local artisans. Nancy, who worked in sales for nearly two decades while raising a family, knew little about running a business.“But I did understand customer service and I understood display and how to create a one-of-a-kind retail environment – and once I found this space, the rest of the pieces fell into place.” She adds, “The pieces continue to fall into place. This space is an evolution.” “This space” is a Victorian train station that, before she transformed its interior, had languished as an auto parts warehouse for decades. “The energy in this building is profound,” she says. “You think about the tens of thousands who left and came home from this depot, to and from work, to war and back again… the partings and homecomings… I believe deeply in the resonance that abides from these stories that played out here.” Nancy’s experience with the shop continues to be a case study in the power of intention. Once she set her mind on opening the shop, opportunities emerged. “Within days of committing to this enterprise,” she says, “I heard from a friend that a natural stone gallery in Dunstable was closing. Curt and Sandy, the owners of this shop provided advice, encouragement and both inventory and display fixtures.” She pauses, considering the serendipity of those early days. “Seven years later, their influence is still very much a part of this shop. I learned from the outset, there is a worldwide network of energy workers, healers, shamans and artists and everyday, open people, that are drawn to places where spirit is fostered and honored.” ATNE Magazine • Amesbury, MA 2013 • page 29

With a mixture of encouragement, faith and trepidation, Nancy “held her nose and jumped” and the store opened in January of 2006. From the start, she focused on creating a showcase for local artists, where she could “celebrate and honor the earth as well as recycled materials, and create an experience that is natural, peaceful and beautiful. My long-term goal, has been to celebrate beauty through art.” The business has three facets: They are, to provide a stock of natural beads and stones while offering classes in the creation of jewelry made from these materials. Additionally, there is the gallery of works by local masters focused on these media and now the healing space. With the store featuring all natural stones, beaders and artisans are able to find a selection of high quality materials that is comparable to any collection in the Northeast. As Nancy says, “The shop offers a peaceful and relaxing shopping experience. Here you will find meaningful objects and gifts that lift your spirit.” Jewelry making, metal smithing, and artisan education sessions are a natural extension; all in the spirit of educating, creating, and supporting. Many different modalities of healing are used through the arts at Riverwalk. Her goal is for patrons “to come for inspiration and discover the artist within, in a supportive friendly atmosphere.” With the gallery showcasing work from top local artists, Plante says, “the highlight has been to have a showcase for artists, so they can stay in their studios and create; merchandising is not the forté of many artists.” She explains that the decision whether or not to feature an artist is somewhat based on a symbiotic relationship. With a strong desire to stay true to her vision – it all has to fit together. It has to resonate with her and the artist. Nancy is also determined not to duplicate types of jewelry or art in the gallery, so each artisan showcased is unique to the space. Accordingly, diversity is the rule in this store. In addition to stunning pieces of artisan jewelry, one finds meditation

ATNE Magazine • Amesbury, MA 2013 • page X

“to come for

inspiration and discover the

artist within,

in a supportive friendly


gardens of succulent plants, pottery, one-of-a-kind terrariums, drums and rattles crafted by a member of the Mohawk Nation, and mandelas that are the creation of a glass blower, who was once a NASA employee. The shop also features photography, pottery, beeswax candles, local honey and organic soaps and lotions, all the work of local artists. “Whether you are looking for a gift for yourself or a loved one, you will certainly find something among the unique, high quality offerings on display,” says Plante. With a strong desire to help connect the community with the artists, Nancy offers monthly trunk shows. At these events, the artists are present to introduce their work and meet with those would like to learn a bit more about what they do and offer. The newly developed healing space provides crystal-resonance therapy, reiki, and reflexology. Describing Amesbury as a town of, among other people, “bohemian musicians, artists, foodies, and healers” and with the shop attracting so many of these types, creating a healing space “was the next natural step to take. Now the shop feels complete and whole.” Clients of the new Healing Space can “release, relax, nurture and heal through Reiki, Reflexology and Crystal Resonance Therapy,” she says. “Everything about the evolution of this store has been organic. When you have a clear vision, when you do things that support that, they come into flow.” With Plante’s goal to offer meaningful gifts that lift the spirit, she also wants to be a source of energy and hope for people who want to pursue their passion. She seeks to “send healing and transformation out into the world and to heal people through art and inspiration.” With Riverwalk Gallery & Healing Arts as a medium for creativity, positive energy and joy for so many, Plante feels content with where she is. This is her soul’s work. In describing the process, she says, “Everything has been an evolution. I am never surprised but always

The Riverwalk’s newly added healing space is a sanctuary tucked away at one end of the store. With experts on site who specialize in reiki, reflexology and crystal resonance therapy, Plante’s goal is to offer services that allow clients to find harmony. They will develop a strong sense of healing as a result of tapping into a universal energy and exploring their sense of well being. The healing space is intimate, nurturing and private. With warm color tones and lighting, simple Buddhist sculptures, and soothing music in the background, one can’t help but feel harmonious. amazed. You are only limited by your imagination and willingness to take risks. It’s OK to fail, but if you don’t try, you don’t know.” Believing in the risk-taking process of “holding your nose and jumping,” with Riverwalk as the result, Plante has successfully created a touchstone through which others might pursue their passions and explore their dreams. She says,“We all have to remember why we are here. How will I view this experience? I want to be able to say, it was great, it was awesome, it was fun.” Those who visit Riverwalk Gallery & Healing Arts will agree she has succeeded.


ATNE Magazine • Amesbury, MA 2013 • page 31

Trendsetter’s Boutique Sets Upscale Fashion Trend In Savings


85 Main Street, Amesbury, MA 978-378-3410 email:

By Barbara Leech

With a stunning selection of both new and trendy upscale consignments for juniors and women, Trendsetter’s Boutique, located in downtown Amesbury, is the fashion forward shop that has customers continuing to stop in and take a peek at the latest arrivals. “Our selection is always changing so shoppers never know what gorgeous new items they will find when they come. It makes for repeat visits because there is always something new,” owner Jaylene Buonodono says. “And this year we have both new and consignment prom dresses to choose from, so the collection is amazing and offers something for every budget.” Consignment dresses for prom range in price from $59 up to $200. New prom dresses span between $100 - $400. Teens are sure to find just the right look for their big night and at just the right price. Prom is not the only reason customers have made Trendsetter’s Boutique their fashion destination. Buonodono, who always had a passion for fine clothing and shopping, fills the shop with some of the best names in fashion – Abercrombie and Fitch, Hollister, Talbot’s and Ann Taylor

Buonodono, who always had a passion for fine clothing and shopping, fills the shop with some of the best names in fashion; from Abercrombie and Fitch to Hollister, from Talbot’s to Ann Taylor.

ATNE Magazine • Amesbury, MA 2013 • page 32

just to name a few. The clothing style runs the gamut, from upscale casual to formal wear. It is the perfect place to shop for anything your clothing closet is lacking. The fashion selection starts at girls youth size 10/12 and runs up through women’s size 14/16. Trendsetter’s Boutique also carries beautiful and fun new jewelry, handbags, scarves and shoes. Opening in 2009, Buonodono says her business has blossomed and flourished as it has evolved. “I am very passionate about what I do and we are very picky about what we accept on consignment, so shoppers get the benefit of that in quality clothing at a great price,” she says. “There is always a sale rack here so that generates some shopping excitement as well. Nothing beats getting an amazing deal on something you really want.” Buonodono, who has more than 25 years experience in retail, says that she attributes much of the success of Trendsetter’s to the help and support she receives from her mom and her very attentive and personable employees.

Our customer service is what draws people to keep coming back. We offer a no-pressure sales atmosphere and have great confidence that we can help customers find that special something to update their wardrobe. “My two daughters, sister, Mom and I all have a great time traveling to the apparel shows to pick out new and trendy fashions to keep up with the latest in fashion. My Mom has been especially supportive with my boutique and I don’t think I could do it without her. Together we make quite a team!” Among all of us, there is consistent dialogue about the latest fashion trends and what would be great to offer next at the boutique. Buonodono says her customers know they can count on the quality because of the extra attention she gives to the details. It is the combination of this mindfulness to quality and customer service that has helped to develop a loyal customer following. The clothing selection at Trendsetter’s is always changing. Once an article of clothing has been on the floor for 45-60 days, it is moved to the 50 percent off rack where a bargain hunter can find some amazing deals. Buonodono says that clothing that remains on the sale rack for 90 days will either get donated to the local community action organization to assist those in need, or it is returned to the consigner. “It is great being a part of this community and offering shoppers the best in clothing at prices that don’t break the bank,” she says. “The selection is different each week and is perfect for young girls, teens, working women and even as well as the more mature fashion loving female. You never grow out of a love for shopping…it’s in the blood.”



106 Main St., Amesbury, MA 978-388-7297

Pets Welcome at Paws Pet Boutique

Catering to everything a dog or cat owner needs as well as toys and extras to pamper and amuse a four-legged friend, – Amesbury’s one-stop shop for pet owners.

There are pet lovers and then there are those whose ambition focuses on making life better for everyone’s furry companions. JoAnn Goldsmith, owner of Paws Pet Boutique in downtown Amesbury, says that catering to the needs of dogs and cats has become her calling

in life. She goes on to explain how the journey from opening a small dog walking service has blossomed into two full scale pet focused businesses. It began in 2002 when Goldsmith started a pet sitting business, Pet Au Pair Inc., where she walked and cared for dogs while their owners were at work or away. She says what started with just a few dogs, quickly grew into a business with a staff of ten and more than 200 clients. It was then that she knew she wanted to offer more.

By Barbara Leech

“I was ready to take it to the next level and I always thought it would be fun to open a pet boutique in town. There was nothing like it here and I knew it would be a nice addition,” Goldsmith says. “I went looking for space to rent and what happened next was a true sign that I was on the right path.” Goldsmith ventured off to view a retail space in downtown Amesbury, which was previously occupied by a jewelry store. Their signage was still on the front door. “I looked up at the sign and it read, ‘JS Goldsmith.’ These are actually my initials and name. It was like it was made for me,” she says. “I immediately felt any questions about starting this business fade away and I knew the universe was trying to send me a message that it was meant to be.” Meant to be it was, with two more moves in the last nine years, and expanding into bigger spaces to meet the needs of her customers. Now, filling up all the available space in the 1,200 square foot Paws Pet Boutique, she offers over 18 different lines of organic and natural pet food for both dogs and cats. She also carries healthy treats & chews, innovative toys, collars & leashes, supplements and any other item a pet owner could dream of. Most of the product lines are locally made in New England, Goldsmith says. She is a strong supporter of both local businesses and food that is organic and made of the healthiest proven formulas. Above all, the priority is on the pets, who are some of her favorite customers at the store.

ATNE Magazine • Amesbury, MA 2013 • page 34

“Most people bring their dog with them to shop,” she says. “There are two dog parks nearby and we are a convenient stop on the way. You get to know your customers really well and they often get to meet other pet owners while they are here. It is a little community.” Nothing brings pets to the boutique like the nail trimming day offered twice per month. Goldsmith says they see anywhere from 50 to 75 dogs in a four hour period. A veterinarian technician is on staff to provide the service, for only $10. It ends up being a very social, hectic day for Goldsmith, but she would not have it any other way. Additionally, Saturdays are product demo days, featuring many of the local companies she supports. Goodness Gracious from Marblehead, Sit Stay Beg Cookie Co. out of Wakefield and Pet Wellness Blends from York, ME are just a few of the companies you can expect to see represented. In her spare time, Goldsmith plans an annual benefit dinner, Dine for Dogs, donating the proceeds to the MSPCA/ Nevins Farm in Methuen and Sweet Paws Rescue in Rowley. This year’s event is on May 7th at Phat Cats Bistro. Goldsmith says that although it requires a lot of organizing, it is something she looks forward to each year because it is important to give back to the community and its animals. “I really love this community and its pets,” she says. “I enjoy being a part of their lives and the fact that I can take my love of animals and make it my business is just amazing.”


K A fashion find is waiting for you at

C Meadows Boutique By Barbara Leech

104 Main St., Amesbury, MA 978-378-4333

Known for its earthy, comfortable, eclectic clothing style, as well as stand-out jewelry and accessories, C Meadows Boutique in downtown Amesbury has become a favorite destination for shoppers looking for something special. Marge Crosby is the lady behind C Meadows’ success. A creative businesswoman with a passion for fashion, Crosby has nine years under her belt as a boutique owner. She started out nearly a decade ago offering gifts and collectables, but eventually began to notice that shopper’s interests began to change. Crosby says,“I think with the changing economy there was a shift toward people shopping more for what they need for themselves, particularly with clothing. The same holds true with customers wanting to give gifts that are necessary and usable,” she says. “I slowly began to carry some clothing and, over a two-year period, evolved into a clothing and accessories boutique; customers responded positively.” With her clientele behind her evolution, Crosby now offers a full collection of clothing for work, in addition to everyday fashion accessories with pizzazz. Scarves, handbags, belts, sunglasses and jewelry are just to name a few. The style is contemporary, colorful and guaranteed to please today’s fashion conscious woman. “It reflects my taste in clothing which ranges from classic to funky, really. There is something for everyone,” she says. Crosby says she attends trade shows and sources only the finest vendors that grab her attention with their style and quality. Aware of what customers want, one criteria for the merchandise she buys is that it be made in the USA. Prices at the boutique range from $12 to about $150, allowing customers to find something that works and makes them feel beautiful within their budget. “I try to be very cost conscious,” Crosby says. “Not everyone can afford a $100 item, so I make certain that there are a range of selections that meet everyone’s needs.” Browse the 104 Main Street boutique and you are guaranteed to find something that catches the eye and is destined to be part of your wardrobe. Crosby describes the overall feel as natural and earthy with some fun, colorful and flirty designs. With a beautiful selection of sundresses and clothing in breezy colors for the new spring and summer seasons, warm weather items are consistently popular with shoppers. “People come in now to browse as a little personal escape I think,” Crosby says. “Nothing puts you in a better mindset than surrounding yourself with beautiful clothing and thoughts of summer.” Crosby says that her main priority is creating an enjoyable shopping experience and that customer service, as always, remains key to the success of the boutique. “People like that the shop is personal, unique and filled with items that they need and will also make them feel good about how they look,” she says. “I love getting to know my customers and helping them find just the right item. The right piece of clothing can change how you feel the entire day.”


ATNE Magazine • Amesbury, MA 2013 • page 35

The Fashion Bus Stop

11 Friend St., 
Amesbury, MA • 978-417-1231

Is Top Destination for Style Seekers By Barbara Leech


The Fashion Bus Stop, a premier clothing boutique in downtown Amesbury, opened its doors in May of 2012. Owner, Lisa McNulty, explains it was the next step in what can be described as a unique business venture. Back in 2008, she designed and created a mobile boutique filled with the latest fashion trends in women’s clothing and accessories. By transforming a small bus into a beautiful mobile clothing store, McNulty’s clients could schedule a shopping party with friends or a special appointment to just browse. After years of successfully operating The Fashion Bus, McNulty decided it was time to expand. In May 2012, she opened a new boutique, appropriately named The Fashion Bus Stop. It is an extension of The Fashion Bus, she says, offering a greater selection and regular business hours, with a desirable location on Amesbury’s Friend Street. Now spending most of her time running the premier clothing and accessories boutique, McNulty is enjoying the experience. The Fashion Bus was a great way to start her business, she says. It allowed her to schedule appointments with clients, while simultaneously working around the demands of her own family. Now that her children are older, McNulty felt she could devote more time to running a full boutique; something she knew her clients were craving. “Customers kept telling me I needed to open a store. With the exposure I created through networking and just being mobile, people knew me and the feedback always led to, ‘do you have a store?’ I knew that was the next step I had to take.” Today, The Fashion Bus Stop offers the same reasonably priced, sophisticated style of clothing and accessories that the Fashion Bus did. The main difference is that the boutique is able to house a vastly expanded selection. “There is naturally

ATNE Magazine • Amesbury, MA 2013 • page 36

much more space for me to fill with my beautiful fashion finds. My only challenge is keeping it all affordable to everyone, which I have managed to do – even with overhead,” McNulty says. “I like to keep every item under $100 and really offer the best there is at a price that fits everyone’s budget.” The boutique offers a wide selection of clothing and accessories, ranging from everyday pieces to special occasion ensembles. This spring, strappy sandals and flip-flops will join the selection, along with free-flowing sundresses. The focus here is on quality, with lush fabrics and rich colors to make every shopper feel beautiful. Designers from across the country, including New York City and Los Angeles, are included at the boutique. McNulty goes on to say there isn’t a “typical” customer for her boutique, just women who have a passion for dressing in beautiful fashion. While she still offers The Fashion Bus for select mobile events and for private bookings, her focus is on The Fashion Bus Stop, where she is enjoying getting to know her customers one-on-one. “At the boutique, I offer personal shopper services where customers can book time at the store after hours for a gathering of friends (10-12 people). I serve wine and food and the group enjoys the privacy and comfort of having the boutique to themselves,” she says. “It is like a house party, but you don’t have to clean your house…I take care of everything.” The relationships she develops with her customers are what McNulty thrives on and her passion for fashion is evidenced through the heartfelt connection to both her business and her customers. “I really do love getting to know my customers and what they like in a relaxed and casual setting,” she says. “Nothing is better than one-on-one advice and finding the perfect item that makes someone feel special and beautiful.”


Amesbury Plaza 58 Macy St. Amesbury, MA 978-388-3773

Exploring Imagination, Creativity and Family


By Matt Pascal

At Itsy Bitsy Zone, located at 58 Macy Street in Amesbury, the kids may be the main focus, but everyone from Mom and Dad to Grammy and Grampy gets in on the fun. At this art and music studio, classes are based on the philosophy that fostering a child’s imagination and creativity is essential to family bonding. As owner, Madeleine Howell says, “After all, as parents and caretakers, you are your child’s first playmates!” Having two grown children of her own, and a genuine exuberance for the very idea she preaches, it’s no surprise Madeleine has seen Itsy Bitsy grow in popularity throughout the community. Madeleine’s classes hold 10-15 children and are designed for newborns up to 5 years old. Caretakers – whether parents, grandparents, or foster parents – are welcomed and encouraged to attend. Families will learn songs, dances, and art activities that they can do together. Madeleine even sends each family home with a music CD, so the learning and bonding doesn’t end outside the classroom. If you are looking for a creative and imaginative way to celebrate your child’s birthday, Itsy Bitsy Zone is a fabulous option. Family and imagination are two essential ingredients to a child’s happiness and at Itsy Bitsy Zone, they go hand-in-hand.


The Gift of Sight Towne Optical

By Deb Chiaravalloti

The Gift of Sight is the most important thing to Andrea Tanona, owner and operator of Towne Optical in Amesbury. Andrea has 21 years of experience in the optical field and uses that to care for her customers. “Everyone deserves to see. Children deserve to see in school. I always sell my customers the glasses they need, not the ones with the highest markup,” says Andrea. She regularly supports the underserved by donating eyewear and she is a collection point for glasses to be refurbished and shipped to 3rd world countries. With an optometrist on-site, customers can schedule their eye exam at Towne Optical and then shop for frames and/ or contact lenses. Customers can also bring in prescriptions from any optometrist to be filled the frames purchased there. Towne Optical carries a wide range of frames from designer lines including Oakley, Kenneth Cole, Calvin Klein and Guess.


10 Market Square, Amesbury, MA 978-388-9345

Charming t he Jewelry Lover


By Barbara Leech

Gail Zona Jewelry.

Stunning, handcrafted jewelry made of glass and silver and reflecting beauty, art and nature can be found at Gail Zona Jewelry. In particular, six unique charm lines in an Italian glass style are hard to resist. The latest line, Team Colors Charms, has students, sports teams and coaches in mind, and is available in all team colors and popular prints. The popular gCharmz offer original art glass designs are smaller and more delicate than her other lines and fit popular bracelets including Pandora and Troll. Zona’s gJoolz is a line that offers similar styles in original art glass jewelry at more affordable prices for giving. The ZONA Collection possesses bold and brighter colored beads taking inspiration from nature. Its Sand n’ Sea beads, for example, are the color of Caribbean waters. Most selections are available in necklaces, earrings and bracelets and stylish key rings. Zona’s original art glass charms are crafted with sterling silver cores and decorative, handcrafted end caps. The final two jewelry lines give back to help others in need. Pink Jewels are beads designed each year with a breast cancer survivor with 50 percent of the proceeds from their sale going to breast cancer charities. Andrew’s Awesome Autism Jewelry wraps up the selection, with a bead co-designed with an 11-year-old autistic boy to reflect the rainbow of colors that universally represent the autism ribbon. Part of its proceeds goes to autism awareness.


14 Cedar St., Studio 217 1-855-424-2769 (1-855-gcharmz) •

Yoga Styles and Talents Come Together Affordably


By Barbara Leech

A peaceful unity can be found at People’s Yoga Co-op, which offers something for everyone looking for better health and vitality. It is home to a cooperative of yoga teachers, trained in all styles and levels of yoga, all coming together in one location to make movement and improved health affordable for the entire community. Yoga classes are scheduled throughout the week, ranging from a vigorous challenge to a gentle pace. Additionally, a Wounded Warrior class is currently being developed and will begin this summer or fall. Classes start at just $10 on a drop in basis. Monthly workshops offer a variety of methods in meditation and a chance to reconnect mind, body and spirit as well as provide instruction in healthy eating and lifestyle. New teachers and speakers are being sought to provide these classes and monthly workshops and expand the ways students can bring movement into their daily routine. Teachers each pay a fee to be part of the cooperative and for use of the space for their class.


14 Cedar St., Studio 101 Amesbury, MA 1-508-333-4160 Email:


37 Friend St., Amesbury, MA 978-792-5394 •

Breakfast and Lunch Are All The Buzz!


By Barbara Leech

An impressive, mouthwatering menu of breakfast and lunch selections can be found at the Morning Buzz Café in downtown Amesbury. Offering farm fresh eggs cooked to perfection, the area’s best coffee, homefries, bacon and fresh squeezed orange juice makes it a favorite spot for hungry locals. The friendly staff makes you feel at home and unique specials are offered daily added to a menu that offers everything from eggs benedict to a delicious selection of omelets, breakfast sandwiches and pancakes. Nobody ever leaves hungry and lunch is equally satisfying with a scrumptious selection of salads that can be topped with grilled chicken or steak tips, juicy burgers, sandwiches, wraps and several different and tasty cheese melts that combine the best of fresh ingredients. The buzz on the street is that the menu selection is perfect, under $10, and the family friendly café also offers a full children’s menu to please its littlest patrons.


Discovered Around Town: Unique products, gifts and services from Amesbury’s great businesses

Our contributing writers love nothing more than to report back on great finds in New England. Each issue we profile the best of their discoveries, from instructors who help build your creative talent to gorgeous handcrafted jewelry, breathtaking artistic creations, and unique gift items for everyone. Do you have a favorite New England product? Email us at

Martha Peabody

Renowned New England Soprano, Martha Peabody, offers private voice instruction in her Amesbury studio. With more than 25 years of experience performing with regional orchestras, ensembles and recitals, as well as 28 years in music education at private schools and university positions, Peabody provides the unique opportunity of instructional learning from someone who has beautifully mastered her craft. Speak Up, Sing Out: 978-388-8825 14 Cedar Street Studio, Studio 208 Amesbury, MA

Fiddlestix and Carriage Towne Candles

This unique shop offers a superb selection of imaginative and uniquely creative toys for children of all ages as well as gifts for the Yankee candle lover. Browse a variety of fun educational toys that offer hands-on learning and spark the imagination. You will be sure to recognize popular brands like Melissa & Doug, Playmobile, Klutz, and Lego. It’s a one-stop shop for quality toys and gifts on every wish list. Fiddlestix and Carriage Towne Candles: 978-388-8070 25 Main Street, Amesbury, MA

ATNE Magazine • Amesbury, MA 2013 • page 40

Gail Kona Team Color Charms

Handcrafted by local jewelry artist Gail Zona, Team Color Charms are glass charms created in your school’s team colors or with popular animal and decorative designs. The perfect gift for graduation or to commemorate an academic or athletic achievement, these stunning glass charms fit all large hole bracelets, like Pandora, and also look great on a simple sterling chain. The charms are lined and capped in sterling silver, each with a select motif to enhance the appearance for an elegant finish. Gail Zona Jewelry 1-855-424-2769 (1-855-gcharmz) 14 Cedar Street Studio, Studio 217 Amesbury, MA

Studio 220 Photography

Edward Duguay Photography & Jay Burns Photography

These are two multi-faceted photographers whose talents include everything from capturing your special wedding moments to fashion and glamour photography as well as commercial art for websites, media and print. Though they have separate businesses under one roof, the pair works harmoniously to cover the spectrum of photographic needs. Edward has an artistic passion for fashion and special event photography, while Jay is well known for his commercial and landscape photography. Packages are available to provide affordable photographic service for every budget. Studio 220 Photography Edward Duguay Photography & Jay Burns Photography 14 Cedar Street Studio, Studio 220 Amesbury, MA – 603-918-6533 – 978-378-0521

Cat’s Eye Glass Creations

Capture the light in the breathtaking art of stained glass for your home, business, church or for gift giving. Local artist Carolyn Giddinge can design something unique to satisfy your own taste and style or choose from her gallery of beautiful creations in all color palettes, shapes and sizes. Enroll in a class, available from beginner to advanced and expand your knowledge of stain glass. Giddinge also provides restoration and repair services to bring older pieces back to life. Cat’s Eye Glass Creations: 978-873-1836 14 Cedar Street Studio, Studio 115 Amesbury, MA

ATNE Magazine • Amesbury, MA 2013 • page 41

The Place Where Everyone Knows Your Name (And has for 79 years)- Gould Insurance


By Deb Chiaravalloti

“Family means no one gets left behind or forgotten.”

David Ogden Stiers

That is the philosophy the Gould family has practiced every day for three generations as they built Gould Insurance, in Amesbury. Established in 1934, the company has watched over Amesbury’s Market Square for 79 years, watching how the city has changed and evolved. The successful growth of the Gould’s business stems from their keen understanding for their customers’ needs and from their attention to service. The Goulds also know the secret to

hiring loyal, long-term employees who are happy to be part of a business that is also an extended family. The company has ten employees, the majority of whom have worked at Gould for 20 years or more. It could be said that longevity and loyalty are part of the DNA of Gould Insurance. The company was founded in 1934 by Edward Gould. Edward’s son, Robert “Bud” Gould, joined the family business after he returned from World War II. Bud’s son, Jay Gould, followed in his father’s footsteps and joined the family business as well. Jay is now president of the company. Employees happily describe being part of the large Gould family circle, being trained in the business by them, and embraced by them. “I had the pleasure of being hired when

“We want t he insurance product t hat you buy t o keep you safe in ways t hat are meaningful for your life and act ivit ies.”

ATNE Magazine • Amesbury, MA 2013 • page 42

“Wit hout t hese people, we would not be

“We share each ot her’s joys and sorrows.” I was only 19 years old,” says manager, Shelley Toland. Bud and Jay taught me everything about the business and twenty-six years later, I am still here!” She goes on to say, “We share each other’s joys and sorrows. We attend each other’s weddings, hold each other’s newborns, and when sorrow hits, we hold each other’s hands. Where does that still happen today?” Shelley believes that the success of the Gould business can be attributed to the value they place on their clients. “Our customers are like family to us,” she says. “We want the insurance product that our customers purchase to keep them safe in ways that are meaningful to their lives and activities.” Gould Insurance places the utmost value on premium customer service and retaining customers, several of whom they have known for a very long time. As Shelley points out,“In many instances, we are serving a 3rd generation customer. We are writing insurance policies for teenagers and we remember when they were born! We have watched our clients get married, become parents, and then become grandparents. That is part of the joy of working in a business that is an integral part of its community.” Gould carries a full range of personal and commercial insurance plans for home, business, auto, boats and other recreational vehicles. The company provides one stop shopping for their customers by offering health and disability insurance, 401K retirement plans, estate and business planning services. As Shelley says, “When you find a company that will drive you home if you are without a car during a rainstorm, or deliver plates to your house so your car will be insured, you have found the Gold Standard of customer service and care.” It also means you have found Gould Insurance of Amesbury.

t he company we are t oday.”

Shelley Toland, Manager Jay Gould – Owner Lynne Brillard – 29 years, Manager of Commercial Lines Sandra Poulin – 27 years, Personal Lines CSR Shelley Toland – 26 years, Manager of Personal Lines Joni Jackman – 21 years, Bookkeeper Matt Sherrill – 8 years, Commercial Lines Christine Mason – 15 years, Personal Lines CSR Jessica Walker – 10 years, Personal Lines CSR Maria Royle – 7 years, Personal Lines Support Christine Amenta – 2 years, Commercial Lines Juliann Sherrill – 2 years, Personal Lines Support

Top Insurance Carriers Offered by Gould: • Arbella Mutual • Merchants Insurance Group • Norfolk & Dedham Group • Peerless Insurance • Providence Mutual • Safety Insurance Company • The Andover Companies


Jay Gould

Matt Sherrill

Christine Mason

7 Market Square, Amesbury, MA 978-388-2354 •

Lynne Brillard

Sandra Poulin

Shelley Toland

Joni Jackman

Jessica Walker

Maria Royle

Christine Amenta

Juliann Sherrill

People Who Love A The benefits of the business/friendship relationship

As I continue on with the People Who Love What They Do section, it never ceases to amaze me to see just how many people are enjoying what they are accomplishing and who they are partnered with. Through each issue, I continue to meet new acquaintances and friends, while also fostering older ones. Establishing some friendships, from business relationships along the way is an added bonus that my career has afforded me; I am grateful for every one of them. John D. Rockefeller once said: “A friendship founded on business is better than a business founded on friendship!” I thought a lot about that statement and agree with it. Mixing friends and business can get sticky, yet there is a magic ingredient that seems to work more often with the business/ friend model. With Around Town’s continued growth, we consider ourselves privileged to continue working with our small business network, while also developing a few new relationships with larger companies. I am pleased to find, in some instances, this business/friend relationship blossoming. While many of these larger companies started off small, and despite their good fortune and development,

I find that at least one of their initial core values and principles remains consistently in place – pleasing their customers. Moreover, while they experience the pressures and added responsibilities that come with an upward trajectory, the overall feeling is the same – these leaders love what they do. Along their journey, they have formed a variety of relationships, some of which happen to fit into the “business/friend” category. While continuing to both disseminate their core values and love what they do, they are having a direct and positive impact on the lasting success of their companies. Consequently, their employees are finding fulfillment and happiness in what they are doing, spawning a reciprocal relationship. As Around Town moves forward, we would like to reflect on and express our gratitude for so many of the valued relationships that have developed. Below you will find both small and large business professionals who share the fact that they love what they do and who they are doing it with. If they are really lucky, hopefully they will have been fortunate to develop some business/friend relationships as well.


Charles Cullen, President & CEO The Provident Bank, 5 Market Street, Amesbury, MA 01913 978-834-8510, This June, I will have been in Banking for 40 years. It’s hard to imagine. But when I reflect on my career, I think about how lucky I have been to be in a job that has allowed me to work with people and help make a difference. Over the last 10 years I have been the CEO of The Provident Bank; a mutual bank that exists for the benefit of the communities we serve. “Giving back” comes in many forms from volunteerism, philanthropy, as well as providing great customer service. I have been proud to be part of something very special here; and let me also add that it has been a blast. Being a community bank CEO has given me the forum to be with and work with wonderful people; and have a good time while developing relationships that I will cherish for the rest of my life. I measure my success and the joy of any accomplishments I may have had through the smiles and appreciation I have received over the years from customers, community colleagues, and employees. Although “giving back” is part of what I do; without question, I have personally received much more than I have given. It is certainly a gift to be able to say that I love where I live; I love the people I work with; and I love what I do!


ATNE Magazine • Amesbury, MA 2013 • page 44

What They Do

Elizabeth Souza, Founder Around Town In New England Magazine

Rob Liebow Superintendent, Rockport Public Schools, Rockport, MA “My job will always feel rewarding because I watch each student grow and learn in their own way. Rockport’s small school generates a family atmosphere and enables children to be supportive and protective of each other. The Rockport community reflects a closeness to help maintain a sense of what is best for everyone. I’ve learned how much this town pulls together and the value of maintaining what Rockport is about. As superintendent, I make sure we are reaching each student in a unique way and teach them at their state of readiness. Our smaller school system makes it easier to personalize. It is and will always be about every child reaching their full potential.“ Dr. Elizabeth Davis, ENT Colden & Seymour ENT & Allergy 1 Wallace Bashaw Way # 3002, Newburyport, MA 978-997-1550 “I am very fortunate to be in a profession which affords me the opportunity to interact with patients of all ages and backgrounds. I love being able to work where I live, and utilize my academic background to practice personalized community-based medicine. Many of the ENT conditions I treat involve significant quality of life issues for patients, whether they are suffering from allergies, having trouble hearing, keeping their family awake with snoring or having recurrent tonsil or sinus infections. It is so rewarding to improve my patients’ quality of life by guiding them through their options and helping them make potentially life-changing decisions.”

Scott Signore, CEO Matter Communications, 50 Water Street, Mill #3 Newburyport, MA, 978.518.4517 I’m fortunate. An influencer in my life suggested PR as a career path, and it was a direction that I’ve embraced and thoroughly enjoyed. My love for my job remains constant. I like communications that have a real purpose, and communicating in a way that makes something good happen. I like PR and social media programs that contribute directly to our clients’ success. That’s what matters to me – and that’s what matters just as much as the wonderful people at our agency. I love my staff of 50 PR professionals here in Newburyport. They are a motivating, challenging and inspiring team, and I’d go to battle with them against any PR firm anywhere. Our clients have put their faith and trust in our agency, and they value and appreciate our contributions. That’s why we love our clients. It’s a reciprocal relationship. Finally, I love this town. We are a part of the creative vibe that makes Newburyport a special place. You can’t beat the shops, the restaurants, the culture. And, we love – and are so proud of – this supportive community. I love what I do. Love it. All of it. Tatiana Ashton Bella Viaggio Salons & Spas Granite Oaks, Suite 101
 127 Rockingham Road, Windham, NH 603-898-9222 “I was trained as a master stylist in the Ukraine and was fortunate enough to work with a wide variety of interesting people, including celebrities, TV personalities and politicians. The most rewarding aspect of my work is listening to, and understanding, what my clients want and then successfully providing them with incredible results.”


ATNE Magazine • Amesbury, MA 2013 • page 45

In Our Co I O

In Amesbury you’ll find an eclectic mix of businesses where the owners are preserving the New England charm of this historic town. They share a commitment to community and a passion for creating experiences and opportunities. These dedicated individuals have each taken different paths to this town yet they are all bound by an organization that has been at the heart of Amesbury since 1828, The Provident Bank. We hope you enjoy their stories.

Ovedia Artisan Chocolates

36 Main St., Rear, Amesbury, MA • 978-388-7700 • Nestled in an old Mill, slightly off the beaten path, you’ll find Ovedia. Inside this chocolate café and espresso bar, guests can watch owner and chocolatier, Barbra Vogel, create her chocolates – bark with layers of flavor, chocolates with homemade fillings from fresh fruit purees. For Barbra, every recipe is a delicate blend of art and science. Her journey to Ovedia began in Manhattan where she spent 15 years working in the publishing industry. When she decided to leave Manhattan and move to Newburyport, where she had spent a lot of time, she didn’t have a plan. So she visited her sister, a chocolatier, to learn more about the business. After two weeks, she left excited but uncertain. She returned to Newburyport and experimented with her own recipes using fresh ingredients. As people passed by her home, Barbra passed out samples to people. Soon they started returning for more and she decided to rent a kitchen. When she closed an order at one of the first meetings with a distributor, Barbra decided she was ready to open a store. Ovedia is a place where everyone can enjoy this chocolate experience. Later this summer, will also offer an online store.


Elizabeth Calsey House

286 Lions Mouth Road, Amesbury, 978-388-3752 15 Elizabeth St., Amesbury, 978-388-0293 • When Deborah Dastoli’s father-in-law passed away after moving to a nursing home, she set out to create a new option: a comforting home for individuals who needed some support and wanted to maintain their independence. Deborah owns the Elizabeth Calsey Houses, which are family-run assisted living facilities, located in Amesbury, MA. The 26-bedroom Lions Mouth Road and the 15-bedroom Elizabeth St. facilities are the result of Deborah’s persistence and dedication and a family’s commitment to caring. She left her first career as a dispatcher for the Salisbury Fire Department to achieve this. At that time, assisted living facilities were predominantly large developments rather than traditional homes. That didn’t stop Deborah. In 1995, just one year later, she opened the Elizabeth Calsey House. Seven years after that, in 2002, she opened the second location. Residents enjoy homemade meals to order and participate in their preparation. They help decorate the living areas and determine the activity schedule. The Elizabeth Calsey House is more than a home…it’s a family, where the residents have given back to the Dastoli’s 10-fold, simply by enjoying their life. To schedule a tour or for more information, call (978) 388-0293.


Sponsored by The Provident Bank By Anna Frankenfield


71 Haverhill Rd., Amesbury, MA • 978-388-1211 •

Hodgies Ice Cream

Dream up any flavor of ice cream, like homemade blueberry pie, and Hodgies owners, Jason and Kelly Regis will have your custom order ready in just days. Eight years ago they had the unique opportunity to purchase this storefront and business – a favorite to so many Amesbury locals. It is also a special spot to this husband and wife team, given its where they both worked throughout their high school years. Jason later graduated from MIT’s engineering school and worked in his field for 11 years, travelling extensively. Even during this time, he and Kelly knew that someday they would re-enter the world of ice cream. Today, they share their love for the delectable treat with their two little girls and their extended family of employees and customers. Today, Hodgies is one of the community’s largest employers of youths. Just as the Regis’ did during high school, many of their young employees return the shop year after year for work. Hodgies offers over 40 different flavors, 400 different specials throughout the year and a cooked-to-order grill menu -- all made fresh daily. Every season, individuals and families return, for the food and ice cream of course, but also because going to Hodgies is a favorite tradition. The current list of flavors is updated daily and available at Sarah Belforie, Director of Resident Services and Jennifer Tedford, LSW.

In Our Co


14 Cedar St. Studios 14 Cedar St., Amesbury, MA • 978-265-6526 • Nestled in the heart of downtown Amesbury, you’ll find what could be described as an incubator for small business owners and artists. 14 Cedar St. Studios has always been a part of history and now it is a place where people are creating their future. This modern mill building with 66 units is providing architects, designers, artists and entrepreneurs with a sustainable, affordable option for their workspaces. This was Barbara Lorenc’s vision when she purchased the building and it has come to fruition. Originally constructed around 1890 as a carriage factory, 14 Cedar St. has also been home to a shoe manufacturer and an electronics business over the years. Today’s tenants collectively host open houses twice a year. Many also donate their creations as raffle items for a local organization, Our Neighbors Table. 14 Cedar St. is more than a place of business; it’s an inspiring, creative and supportive community for individuals who are pursuing their dreams. Call 978.265.6526 today for an appointment to view available spaces in this creative and dynamic property. One-year lease options.

ommunity A C

45 Fern Ave., Amesbury, MA • 978-388-5525 •


Cider Hill Farms

As a young boy, Glenn Cook had already developed a love for growing food and enjoying the outdoors. In college, he majored in horticulture. He later purchased a poultry farm that was conveniently located adjacent to the dairy farm that his parents had recently acquired. Glenn and his new wife Karen decided this endeavor would be a great way to spend lots of time together. For both generations of the Cook family, the 145-acre Cider Hill Farm has always been about community and about providing people with access to healthy food. Four years ago, they began an experimental CSA and now, more than 300 people participate. The cornerstone of the farm is, of course, the 80 varieties of apples available, although, the cider donuts certainly attract a crowd. Come June, there will be a harvest of fresh fruits and vegetables available and last year, they hosted three Farm to Table dinners. They are using solar and wind power to produce almost all of the energy necessary to run Cider Hill Farms and their houses. It’s natural experiences such as these that the Cooks’ want to continue for generations to come. For more information, visit them online at

Amesbury Industrial Supply 24 High St., Amesbury, MA • 978-388-1313 • Greg Jardis, owner of Amesbury Industrial Supply, is celebrating the 40-year anniversary of his shop and Amesbury’s neighborhood hardware store. His dad, Walter Jardis, purchased the store in 1973, then called Amesbury Paint and Wallpaper, and sold it to Greg three years later. Today, Amesbury Industrial Supply serves a diverse customer population – individuals, homeowners, small businesses, builders, manufacturers, town governments and more. With more than 60,000 products, and a rather extensive selection of US-made products, Greg and his team pride themselves on providing options. New customers often turn to them after striking out in their quest for a specific product or supply and realize they won’t go anywhere else in the future. Over the years, Greg and his team have built relationships with more than 200 different vendors and are quite confident that they can secure just about any product. Whether you are remodeling, repairing or creating, next time you start a project, visit Amesbury Industrial Supply first.


Around Town’s

Wolfe Adventures & Tours, LLC 163 High St. Newburyport, MA 978-255-1645 •

Favorite Tours

Your Own Magical Mystery Tour


Wolfe Tours Offers Beatles Fans The Trip Of A Lifetime If you don’t know your Penny Lane from your Abbey Road, maybe the Beatles Pilgrimage Tour isn’t for you. But for those fascinated with all things Fab Four, the weeklong trip through Liverpool and London is a true Magical Mystery Tour.

The Pilgrimage Tour was created in 1996 by a group of Beatles fans and led by the tour’s founder, Tony Maddalone. It takes fans back to the earliest days of John, Paul, George, Ringo and Pete Best, literally walking in the iconic group’s footsteps while visiting dozens of central landmarks; where the group rose to become the biggest band the world had ever seen.

ATNE Magazine • Amesbury, MA 2013 • page 50

By Will Courtney

“There’s an entire generation of Beatles fans missing out on visiting their equivalent of a ‘Graceland’,” Maddalone says. “The Beatles Pilgrimage Tour changes that.” Maddalone, who boasts the best guided trips in the business, centered around the Beatles, recently partnered exclusively with Wolfe Tours of Newburyport for all bookings and customer service. For the past 10 years, Wolfe Tours has specialized in customized tours from Boston to Washington, D.C., to Disneyworld in Orlando, Fla., and many other locations along the Eastern Seaboard. They offer day trips to weeklong stays, for large groups or independent travelers. Owner Taunya Wolfe Finn’s secret to success is offering tours that are customizable, all while finding the best places to see, eat and stay. “You include what you want to

include,” she says. “We work hard to meet all tour needs, wants and budgets.” In the past decade, Wolfe Finn and her operations manager, Susan Sarsfield, have developed a long list of partners in the travel industry, including transportation companies, hotels, restaurants, museums and tour guides. They do business with clients from around the country, and have recently added a new tour account manager in New York, Adrian Velardi. Each spring, Wolfe Tours organizes a large number of school trips to places like Philadelphia and Washington, D.C., and in the fall, adult tours from New England to Florida become popular. For out-of-towners visiting the Boston area, or for locals looking to explore, they offer a movie tour of Beantown, the North Shore and Lowell and a North Shore Girls Getaway. They can even usher you behind the scenes at Fenway Park. If New York City is your thing, be sure to request a private guided tour to experience the sites you wish. “People don’t want to sit in a motorcoach and watch things go by,” Wolfe Finn says. “We look at authentic experiences that people can dive into, so they can experience the destination more.” In keeping with their other trips, Wolfe Tours has brought their special touch to the Beatles Pilgrimage Tour. Offering a jam-packed itinerary over three nights in Liverpool and four nights in London. It kicks off with the

Liverpool Ale Trail, where you’ll sip a pint at a group of pubs made famous by the band. From there, highlights include tickets to the Let it Be concert, admission to The Beatles Story exhibition, a stop at Penny Lane, a tour of John and Paul’s childhood home, lunch at Dovetail Towers and a tour of many filming spots for “A Hard Day’s Night.” A very memorable stop is at the Casbah Club, one of the first places the Beatles played live. The tour here is led by a member of Pete Best’s family, who owned the venue back in the day and still does now. The small stage still remains where John, Paul, George and a fellow named Ken Brown played as teenagers as the Quarry Men. As the tour shifts to London, it taps into the historic British rock scene, a Legends Rock Tour that delves into the history of David Bowie, Queen, the Sex Pistols, Jimmy Hendrix and more. For super-fans, the 2013 Beatles Week and Liverpool Music Festival Tour in August offers six nights in Liverpool, five more in London, and a chance to meet Pete Best and original members of the Quarry Men. It’s been almost 50 years since the Beatles invaded the U.S., but Wolfe anticipates the Beatles Pilgrimage Tour will attract plenty of interest. “Let’s face it – they’re still happening man!” For more information, visit or


Other Tours offered by Wolfe Adventures & Tours Student Tours Safety, great experiences & fun learning are top priorities. One to multiple day customized itineraries created for your budget, needs & tour wants. Boston & Beyond NYC, PA, DC, Williamsburg, Disney History, Science, Literature, Bands, Choirs Berkshires Getaway Escape West! 3 days/2 nights in a quaint Inn for small groups or individual travelers. Beatles Tours Scheduled Dates for adults and families in 2013 & 2014 Independent Tours for adults whenever you want to go Student Tours reserved for your date and time for private groups small & large Massachusetts Movie Tours – Behind the Scenes Small to large groups, with a minimum of 10 people Choose from three destinations: North Shore, Lowell or Boston Great for wedding guests, organizations, companies and day tours! Spirits & Mayhem of Bostontown and Salem 90-Minute private Ghost walking tours for small & large groups Great for organizations, companies, students and adults Experience…if you dare!

ATNE Magazine • Amesbury, MA 2013 • page 51

60 miles in any direction I

Positive Works Studio

50 Water St., Newburyport, MA • 978-417-2377 •

It’s the language that we all experience, but might not speak. It’s the language of our bodies – the accumulation of joy, pain and stress that accumulates over the years. It’s our bodies trying to tell us that something is hurting and needs to be addressed. However, in this run-as-fast-as-you-can society, we often “tough it out,” leaving our bodies to whisper or scream at us as the pain increases. Positive Works Studio in Newburyport speaks the language of the body and they can help you to understand yours. Karen Ortiz and Bernadette Gosine are accomplished body work experts who bring more than 40 years of experience in Pilates, physical therapy, and Bodywork to their practices. Their hands-on skill can read between the lines of your body’s aches and pains to decipher what needs to be addressed. They then are able to customize a treatment plan that will comfort and balance your body. “We look at our client’s mental and physical health,” said co-owner Bernadette Gosine. “A person cannot heal physically if they are not in the right place mentally. Once they are at ease, the healing process begins. This truly is a mind-body experience.” The Positive Works Studio approach is for the client to know what muscle they are using as the work begins. What is that work? Pilates, GYROTONIC®, and Active Isolated Stretching (AIS). These are the practices that lengthen the muscles to free the body to move. This empowers the client to reconnect with their body. Positive Works uses a holistic approach to movement. Their clients are either recovering

ATNE Magazine • Amesbury, MA 2013 • page 52

By Deb Chiaravalloti

from illness or injury, or they are simply healthy individuals looking to expand their physical limits. Some of the benefits of GYROTONIC®, Pilates, and AIS exercises include increased strength and flexibility, renewed energy and vitality, and a general sense of calm and well-being. “Our clients have tried other treatments and pills, and have found little or no relief,” said co-owner Karen Ortiz. “We have treated clients who are suffering from lower back pain and want to avoid surgery… some have bulging discs and others suffer from chronic pain.” The Positive Works Studio shares space with Natural High Fitness at 50 Water Street in Newburyport. Surrounded by glass and overlooking the harbor, the studio is welcoming and Bernadette and Karen have a calm and soothing air about them. The practice is a personal calling for both women, as they started Bodywork as a way to heal from their own past injuries. “We create the kind of experience that each client wants, customizing it to their needs,” says Bernadette. “It’s fascinating what happens when the approach and the treatment matches the needs of the client.”





Cliff Calderwood, Travel Publisher When Cliff Calderwood first visited New England he had no idea that just a year later and after 30 years of living in London, England he would move his life to the states. And he certainly didn’t imagine that it would be the beginning of his journey to creating where he shares the places he has been with others who wish to explore all that New England has to offer. “The history and geology of the New England area is always interesting to me,” explained Cliff. “I enjoy digging deeper to understand how Cape Cod or the Appalachian Mountains formed, how tropical features exist in Maine and Nova Scotia and how Pioneer Valley can have extinct volcanoes. Instead of just talking about a place, I like to share how it came to be.” His journals over the years and natural curiosity for the unusual have contributed to the creation of this site. offers visitors a wealth of travel information based on Cliff’s personal experiences and research. “Each section is a journey,” explained Cliff. “I chose to let each location dictate the content.” Visitors can explore vacations by state

By Anna Frankenfield

or select from a handful of destinations. There are also sections on fall foliage and shopping destinations. As “an average person who has a passion and love for the area,” Cliff’s accounts cater to the person who lives in or is visiting New England. “I provide perspective from experience,” shared Cliff. “Instead of overwhelming you with 60 options, the site provides a handful of the top things families, couples, individuals and even people acting as tour guides may want to do.” The site isn’t a source of revenue; it is a passion. It’s also a vacation from work for Cliff who has a corporate IT job for a financial services company in Boston. “Travel will always be central to my life because I enjoy learning. Whenever you travel, you learn…about different people, places, the history and geology. I find it difficult to go back to the same place every time but understand why people do. Travel is about attitude versus expectation. My expectation is that I’ll learn something new. I haven’t been disappointed in New England.”


Cliff and his son Piers hiking Mt. Washington. Cliff found hiking through his son and this trip was a first for both of them. “When it comes to hiking, Piers is my compass. He keeps tabs on where we are going so I can sit back and enjoy the scenery.” Their training took them to many new destinations including Mount Sunapee in the New Hampshire Lakes Region. Cliff compares this to Lake Champlain, “If you haven’t visited it, you don’t know what you are missing.” ATNE Magazine • Amesbury, MA 2013 • page 53 – Vote for your favorite!


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Loom N ’ Shuttle

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Licensed Clincial Psychologist

Quilt and Yarn Shop

190 High Street (Rt 1A), Ipswich, MA 01938 (978) 356-5551 •

Attune — Harmonize Your Life

At the Loom ’N Shuttle we provide the finest yarns and quilting fabrics on the North Shore.

• C  ognitive behavioral strategies to live a life of greater ease

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The Clark Currier Inn Bed and Breakfast

The Clark Currier Inn is near Market Square, a historic district with early 19th century architecture. A short walk leads to the waterfront park, Firehouse Center for Performing Arts, unique stores, numerous art galleries, and widely-acclaimed restaurants.

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ATNE Magazine • Amesbury, MA 2013 • page 59

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Amesbury Issue - ATNE Magazine 2013  
Amesbury Issue - ATNE Magazine 2013  

Amesbury Issue - ATNE Magazine 2013