STC Summit Conference Program 2024

WELCOMETOATLANTA!

It is with great pleasure and anticipation that I extend a warm welcome to every one of you to the STC Summit Conference 2024! As the chairperson of this esteemed event, I am thrilled to witness the convergence of brilliant minds, innovative ideas, and spirited discussions that are set to unfold over the coming days. Our conference theme, “Global Perspectives on Professional Text & Image”, promises to ignite insightful dialogues and foster collaborations that will propel us toward addressing the pressing challenges and seizing the abundant opportunities in our field. I extend my heartfelt gratitude to all the attendees, speakers, sponsors, and organizers whose collective dedication has made this gathering possible. Together, let us embark on this enriching journey of knowledge exchange, networking, and discovery Here's to a memorable and impactful conference experience!

Warm regards,

Jason Lee Armstrong 2024 STC SUMMIT Conference Chair

REGISTRATION

Sunday: 8:00 AM - 5:00 PM

Monday: 8:00 AM - 5:00 PM

Tuesday: 8:00 AM - 11:00 AM

EXPOHOURSOFOPERATION

Monday: 8:00 AM - 2:00 PM

Tuesday: 8:00 AM - 2:00 PM

STC SUMMIT HELP CENTER LOCATED IN THE HERITAGE BOARDROOM

THANK

Conference Guest WiFi Connection Instructions

Welcome to The Hyatt Regency Atlanta!

Stay connected throughout the conference by accessing our complimentary WiFi network. Follow these simple steps to connect:

Network Name: STCSummit2024

Password: TechnicalCommunication$2024$

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Go to Settings: Open the settings menu on your device

Select WiFi: Tap on the WiFi option to view available networks

Choose Network: Locate and select the WiFi network named “STCSummit2024".

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Enter Password: When prompted, enter the password “TechnicalCommunication$2024$”.

Connect: Once the password is entered, tap "Connect" to join the network

Confirmation: You are now connected to the STC Summit WiFi network! Enjoy seamless connectivity throughout the event.

For any assistance or technical support, please visit the Information Desk located in the main lobby or contact our IT support team ext. 1825.

STC is an individual membership organization dedicated to advancing the arts and sciences of technical communication It is the largest organization of its type in the world

MISSION

The Society for Technical Communication advances technical communication as the discipline of transforming complex information into usable content for products, processes, and services.

STC serves its members by identifying and promoting best practices in the field and by demonstrating the economic value delivered by technical communicators. By providing lifelong learning opportunities, we help our members develop their skills and competencies so that they may advance in a variety of career paths.

To achieve this mission, we focus our efforts in these areas:

Offering continuing education that enhances the competencies and skills of our members and enables lifelong learning

Fostering the means and opportunity for technical communication professionals to succeed in today’s workforce and to grow into related career fields

Defining and publicizing the economic contribution of technical communication practices to businesses and governments

Promoting the concept that technical communication training develops foundational skills and fosters in practitioners habits of analysis, discernment, and problem-solving that underpins their ability to successfully perform in many fields

Managing the operations of the Society in a sound and sustainable manner, investing strategically to enhance our ability to deliver member value

VISION

The Society for Technical Communication strives to be the international authority in content design and delivery, advancing the professional development of our members and articulating the value of technical communication within industry and academia

ABOUT THE STC

The Society for Technical Communication is the world’s oldest professional association dedicated to the advancement of the field of technical communication The Society’s members span the field of the technical communication profession from students and academics to practitioners and managers. Our members represent every industry segment and many countries around the globe.

In a rapidly changing field, STC supports the development and dissemination of technical communication knowledge and skills The Society’s award-winning publications, Intercom and Technical Communication are widely read by practitioners and academics in the field, and the STC annual conference is one of the most-attended technical communication events of the year The STC also offers the Certified Professional Technical Communicator program that validates knowledge, competency, and currency in the field through professional certification.

The Society, its geographic Chapters, and its Special Interest Groups produce a wide array of educational events throughout the year designed to advance the knowledge of members and promote technical communication education, managerial techniques and tool skills Career advancement is also supported by the STC through an annual salary survey, job board, mentoring and networking.

TECHNICAL COMMUNICATION MANAGEMENT PROGRAM

Uniquely positioned within the School of Engineering, the Department of Technical Communication is designed to equip students with knowledge in communication management, information design, instructional design, technical editing, usability, and web design. Technical communicators translate complex pieces of information into user-friendly content with strategic design for effective and clear communication. Available as a Master’s degree program or a Graduate Certificate

Taught by professionals working in the field

Fully online

SUMMIT

EmilyGeorge,Ph.D.

Dr. Emily George is a renowned expert in technical communication, specializing in simplifying complex concepts for diverse audiences. With a Ph.D. in Technical Communication from Stanford University, Emily has over two decades of experience in academia and industry. Her research focuses on user-centric design principles and effective communication strategies for technical documentation. Emily's engaging presentations and workshops empower professionals to create clear, concise, and user-friendly content that enhances the overall user experience.

Michael Tiller, Ph.D., Ed.D

Dr. Michael Tiller is a leading authority in artificial intelligence (AI) and machine learning, dedicated to advancing AI technologies for societal benefit. With a Ph.D. in Computer Science from MIT, Michael has made significant contributions to the fields of natural language processing and deep learning. He is passionate about demystifying AI and promoting ethical AI practices. Michael's engaging speaking style and expertise make him a sought-after keynote speaker at AI conferences and corporate events, where he discusses the latest trends, challenges, and opportunities in AI research and development.

Samantha Lewis, MSTCM

Samantha Lewis is a creative visionary and graphic design expert with a passion for visual storytelling. With over 15 years of experience in the industry, Samantha has worked with clients ranging from startups to Fortune 500 companies, crafting compelling visual identities and brand experiences. Her design philosophy centers around blending aesthetics with functionality to create impactful designs that resonate with audiences. Samantha's dynamic presentations and workshops inspire designers to push the boundaries of creativity while staying true to their brand's identity. She earned her MSTCM degree from Mercer University.

Sarah Thompson, MBA

Sarah Thompson is a dynamic content strategist with a passion for storytelling and brand narrative development. With over a decade of experience in marketing and communications, Sarah has helped organizations of all sizes develop and execute content strategies that drive engagement and foster brand loyalty. Her strategic approach to content planning, creation, and distribution emphasizes authenticity, relevance, and value to the target audience. Sarah's dynamic speaking style and practical insights make her a sought-after speaker at content strategy conferences and marketing events.

SPEAKERS

Markus Thompson is a seasoned project management consultant known for his strategic leadership and innovative approach to project delivery. With a diverse background spanning industries such as technology, construction, and healthcare, Mark brings a wealth of experience to his role. He holds multiple project management certifications and has successfully led numerous large-scale initiatives from inception to completion. Markus’ dynamic speaking style and practical insights make him a trusted advisor to organizations seeking to optimize their project management processes and drive business results.

Rachel King, Ph.D.

Dr. Rachel King is a leading researcher and advocate for ethical artificial intelligence (AI) development. With a Ph.D. in Computer Science from Howard University, Rachel's work focuses on the ethical implications of AI algorithms and their impact on society. She is passionate about promoting diversity, equity, and inclusion in AI research and development. Rachel's thought-provoking presentations and workshops challenge audiences to consider the ethical dimensions of AI technology and explore strategies for building responsible AI systems that prioritize human values and rights.

Geneva MarieEvans, MGD

Geneva Evans is a seasoned graphic designer and branding expert with a knack for creating visually stunning and memorable designs. With over a decade of experience working with clients across industries, Jason has honed his skills in branding, typography, and visual storytelling. He believes in the power of design to evoke emotion, convey messages, and drive action. Jason's dynamic speaking style and creative insights make him a sought-after speaker at design conferences and creative workshops, where he shares his expertise on the latest trends and best practices in graphic design.

Mali Patel, Ph.D.

Dr. Mali Patel is a leading expert in user experience (UX) design, specializing in designing intuitive and user-friendly digital interfaces. With a Ph.D. in Human-Computer Interaction from Howard University, Mali has conducted extensive research on user behavior, usability testing, and interaction design principles. His work spans industries, from e-commerce and healthcare to software development and gaming. Mali's engaging presentations and workshops inspire designers and developers to prioritize user needs and create exceptional digital experiences that delight and engage users.

Markus Allen Thompson, MPM, CPM

Discover the vibrant heart of the South in Atlanta, Georgia! From historic landmarks to modern marvels, Atlanta boasts a plethora of tourist attractions sure to captivate all. Delve into the rich history of the Civil Rights Movement at the Martin Luther King Jr. National Historic Site, then immerse yourself in the world of Coca-Cola at the World of Coca-Cola museum. Feel the excitement at the Georgia Aquarium, home to thousands of marine creatures, or explore the lush greenery of the Atlanta Botanical Garden. For sports enthusiasts, catch a game at the iconic Mercedes-Benz Stadium or tour the College Football Hall of Fame. With its diverse array of attractions, Atlanta promises an unforgettable experience for every traveler. Come and explore all that Atlanta has to offer!

SUMMIT

David Chang

David Chang is a seasoned UX designer with a track record of creating intuitive and user-centric digital products. With a background in graphic design and human-computer interaction, David has over 10 years of experience designing seamless user experiences for web and mobile applications. His approach blends user research, iterative design, and usability testing to ensure products meet user needs and exceed expectations. David's engaging presentations and workshops empower designers and developers to prioritize usability and accessibility in their design process, ultimately enhancing the overall user experience.

Olivia Anne Anderson, Ph.D.

Dr. Olivia Anderson is a seasoned content strategist and thought leader in the field of digital content development. With a Ph.D. in Communications from Columbia University, Olivia brings over 15 years of experience in crafting engaging and effective content strategies for diverse audiences. Her research focuses on the intersection of technology, storytelling, and audience engagement. Olivia's dynamic presentations and workshops empower organizations to leverage content strategically to achieve their business goals and connect with their target audience in meaningful ways.

Randell Miguel Lee, Ph.D.

Dr. Randelll Lee is a visionary multimedia designer and creative director known for pushing the boundaries of digital storytelling and visual communication. With a Ph.D. in Multimedia Design from MIT, Randell has led groundbreaking projects that blend cutting-edge technology with artistic expression to create immersive and interactive experiences. His work spans various mediums, including virtual reality, animation, and interactive installations. Randell's dynamic speaking style and innovative insights make him a sought-after speaker at design conferences, where he inspires audiences to explore the possibilities of multimedia design in the digital age.

Sophia Rodriguez, Ph.D., MBA

Dr. Sophia Rodriguez is a highly respected project management expert with a passion for driving organizational success through effective project planning and execution. With a Ph.D. in Project Management from Harvard University, Sophia brings over two decades of experience leading complex projects in various industries, including technology, healthcare, and finance. Her strategic leadership and innovative approach to project management have earned her accolades and recognition from peers and industry leaders alike.

SPEAKERS

Dr. Eric Liu is an award-winning multimedia designer and educator known for his expertise in interactive media and game design. Holding a Ph.D. in Digital Media from UCLA, Eric's research explores the potential of digital technologies to transform learning and entertainment experiences. He has developed educational games, interactive exhibits, and multimedia installations that engage and inspire audiences.

Michelle Carter is a seasoned technical communicator with a passion for clarity and accuracy in documentation. With over 20 years of experience in technical writing and editing, Michelle has worked with Fortune 500 companies and startups to produce user manuals, API documentation, and training materials. Her expertise in content strategy and information architecture ensures that technical content meets the needs of users. Michelle's engaging presentations and workshops empower technical writers to create documentation that enhances the user experience.

Alex Johnson, PMP

Alex Johnson is a results-oriented project manager with a proven track record of delivering complex projects on time and within budget. With over a decade of experience in industries such as construction and engineering, Alex has honed his skills in project planning, resource management, and stakeholder communication. His strategic approach to project management emphasizes collaboration and continuous improvement.

Dr. Amanda Rodriguez is a distinguished project management expert with over two decades of experience leading teams to success. Holding a Ph.D. in Project Management from Tennessee State University, Amanda's research focuses on agile methodologies and stakeholder communication strategies. She has led projects in various industries, including IT, healthcare, and finance.

Dr. Eric Liu, Ph.D.

Michelle Carter, M.Ed.

Amanda Rodriguez, Ph.D.

SUMMIT SCHEDULE

SUNDAY, MAY 14, 2024

Opening Address

The International Ballroom

1:00 PM

Speaker: Dr. Emily George, co-editor of Defining Visual Rhetorics

“Visual Rhetoric in the Age of New Media”

Session A

The Greenbriar Room

2:15 - 3:30 PM

Panel A1

“Teaching Cross-Cultural Business Communication”

Speakers: Samantha Lewis, David Victor, Ulla Connor

Panel A2

“Teaching with New Media: What Works and Why”

Speakers: Dr. Michael Tiller, Kathleen Yancy, Stuart Selber

Session B

The Dunwoody Room

3:45 - 5:00 PM

Panel B1

“What Designs of Fortune 500 Web Pages Reveal about Corporate Culture”

Speakers: Sam Dragga, Ann Wysocki, Dan Jones

Panel B2

“Design and Usability: Translating Reader Feedback"

Speakers: James Hartley, Sarah Thompson Carolyn Rude

MONDAY, MAY 15, 2024

Breakfast

7:30 AM

The International Ballroom Meeting of the Midwest STC Chapters

Session C

The Lenox Room

8:30 - 9:45 AM

Panel C1

“Graduate Programs in Professional Communication”

Speakers: Faculty from Iowa State University, University of Minnesota, and Purdue University

Panel C2

"Managing a Visual Identity Program for the Web"

Speakers: Markus Allen Thompson, Leo Redman, Kathy Wilson

Session D

The Kennesaw Room

10:00 - 11:15 AM

Panel D1

“Using Typography to Establish Tone”

Speakers: Eva Brumberger, Jo Mackiewicz, Dr. Rachel King

Panel D2

“Conducting Research in Large Organizations”

Speakers: Geneva Evans, Stephen Doheny-Farina, Lee Odell

Session E

The Dunwoody Room

11:30 AM - 12:45 PM

Panel E1

“Intellectual Property Issues in Designing Information”

Speakers: Fred Gayle, Mali Patel, Mark Taylor

MONDAY, MAY 15, 2024

Workshop E2

“Communicating Visually across Cultures: East Meets West ”

Speakers: Lee Tesdell, David Chang, Butong Gu

Banquet

1:00 PM

The International Ballroom

Luncheon Address: Dr. Olivia Anderson, “Data Visualization in the Twenty-First Century”

Session F

The Courtland Room

2:15 - 3:30 PM

Panel F1

“Publishing in Business and Technical Communication: Talking to the Editors”

Panelists:

Editors from the International Journal of Business Communication, Business Professional Communication Quarterly, Journal of Business and Technical Communication, and Technical Communication Quarterly

Panel F2

“Consulting in the Decade Ahead: Where’s the Demand?”

Speakers: Dr Randall Lee, Allen Kluger, Fred Martin

Session G

The Lenox Room

3:45 - 5:00 PM

Panel G1

“Ethics and Web Design: Issues for Business Communicators”

Speakers: Dr. Sophia Rodriguez, Allen Thomas, Larry Shaffer

Panel G2

“Researching the History of Business Writing”

Speakers: Dr Eric Liu, Malcolm Richardson, JoAnne Yates

TUESDAY, MAY 16, 2024

Session H

The Lenox Room

8:30 - 9:45 AM

Panel H1

“Teaching Data Design in the Business Communication Course”

Panelists: Michelle Carter, Dave Roberts, Lee Brasseur

Panel H2

Workshop, “Multi-Media Software: Caveat Emptor”

Speakers: Steve Wilson, Mary DeCarlo, Alex Johnson

Session I

The Kennesaw Room

10:00 - 11:15 AM

Panel I1

“Teaching Data Design in the Business Communication Course,” cont’d.

Panel I2

“Designing On-line Instructions for Management”

Speakers: Dr Amanda Rodriguez, Tony Parsons, Roberta Turner

Closing Session

The International Ballroom

11:30 AM - 12:30 PM

HOTEL MAP

INTERNATIONAL TOWER LEVEL

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ALLROOMSUSED FORTHE2024STC

Are you a current student enrolled within a technical communication program and have a GPA of 3.5 or above? Consider applying for the

SigmaTauChi& AlphaSigma HonorSocieties

ThestudenthonorarysocietiesSigmaTauChi(STX)andAlphaSigma(AS)recognize studentmembersoftheSocietywhohavedistinguishedthemselvesasstudentsand havedemonstratedpromiseoffuturecontributionstotheSocietyandtheprofession.

MembershipinSTX is an honor given to students enrolled in a program in technical communication, who have a cumulative grade point average of 3.5 or above, are exemplary in participation in STC, and demonstrate a potential for significant contribution to the profession.

MembershipinAS is an honor given to students enrolled in a program in technical communication who have a cumulative grade point average of 3.5 or above, demonstrate active participation in STC, and have the potential to contribute to the profession.

Membership is awarded only once and honorees retain the membership only as long as they are members in good standing of the Society.

Visit our website, www.stc.org, for more information, honor society guidelines and application process.

THE STC STORY

The origin of technical communication has been attributed to various eras: Ancient Greece, the Renaissance, and the mid-twentieth century

However, the professional field was firmly established during the First World War, growing out of the need for technology-based documentation in the military, manufacturing, electronic, and aerospace industries In the United States, two organizations concerned with improving the practice of technical communication were founded on the East Coast in 1953: the Society of Technical Writers and the Association of Technical Writers and Editors. These organizations merged in 1957 to form the Society of Technical Writers and Editors (STWE).

STWE merged with the Technical Publishing Society in 1960 in an effort to extend the organization’s size and reach It was via this merger that the Society of Technical Writers and Publishers was born. Over the next eleven years, the organization flourished, continuing to grow and expand its membership. In 1971, the organization changed its name to the Society for Technical Communication

In the early 2000s, STC grew as the growth of online content exploded and the need for content professionals expanded with it. The advent of new software tools for developing content significantly increased the impact of technical communicators. In 2009, the Society successfully lobbied the United States Bureau of Labor Statistics to recognize Technical Writer as a discrete profession to be tracked by the Department of Labor

Today, the field continues to grow and change. Increasingly, content includes visual and graphic information, it is expected to be accessible through multiple devices, and the line between technical documentation and marketing gets blurrier every day The Society for Technical Communication exists to help our members understand these changes in the field and to help them adapt their skills to the needs of the marketplace. We are proud of the contributions STC members make in every industry and the benefits that consumers and society gain from clear, concise communication.