Stacy A. Mangum
Experience:
Rover.com, Seattle, WA – Head of Creative, Oct 2019 - Feb 2025
Led global creative team, the Brand Studio, responsible for how the Rover brand is expressed across the consumer landscape and customer touchpoints With a charter to ignite business results with creative activations that build trust, differentiate, and communicate our value proposition, this agile team of subject matter experts partnered across the business to concept and produce cost-effective, results-driven branded assets
● Led a high-performance creative team of producers, program managers, designers, and copywriters, fostering a culture of accountability, providing direction, mentorship, and support to achieve both individual and team goals
● Selected and managed top-tier external creative agencies and production partners, ensuring their work aligned with Rover's brand and strategic objectives
● Led cross-functional initiatives with Performance Marketing, Channel, and Product Design teams to translate audience insights, product positioning, and strategic objectives into impactful campaigns
● Produced lifecycle, performance, and business communications across all channels and audiences, including advertising, product launch, social, and video production
● Drove development and execution of brand standards, building brand equity globally via tools and resources, asset management, localization, and training to ensure a consistent, relevant, and engaging narrative across every consumer interaction
● Managed the departmental budget, streamlined creative workflows, and established best-in-class processes for timely and effective project delivery
● Built Studio operations function to establish performance KPIs and ensure the team's efforts were focused on the highest-priority programs and strategic goals.
● Produced linear TV and streaming creative campaign, winner of 6 ADDY awards
● Member of Rover Bar Raiser team, the "keepers of Rover's culture and hiring bar," assessing candidates, interviewers and the hiring process
● Founding Co-Chair of Rover's MIND ERG to support and celebrate neurodiverse employees and their allies.
Cutter & Buck, Seattle, WA – Brand/Creative Director, Oct 2006 – July 2019
Responsible for developing and executing global brand and content strategy, supervising creative & marketing efforts across five business channels for this premium sportswear company with specialty retail, direct to consumer, wholesale, international and licensing divisions.
■ Led brand, creative, marketing, photography, production and ecommerce teams and functions, responsible for departmental budget and ecommerce P&L
■ Drove development of brand platform, toolkits/guidelines, asset management, evangelizing brand to internal teams, key stakeholders and external partners
■ Supervised advertising and PR agency relationships ensuring alignment with positioning and strategy
■ Liaison to athletes and sponsored player relationships including Annika Sorenstam and Stuart Appleby
Nordstrom, Seattle, WA – Creative Director, Aug 2001 - Aug 2005
Led the Direct Division (Aug 2001 – Aug 2005) and member of Brand/Corporate Marketing team (June 2004-Aug 2005) Supervised team of 50+ to create print, site, visual merchandising, photo/video production, copy, advertising, and art direction.
■ Responsible for gathering insights and mining market trends, leading cross-functional teams to concept and produce multi-channel campaigns and retail activations
■ Developed and supervised departmental budget of 40M+ with improvements to bottom line through process improvements, optimizing existing systems, new tool development and by building consensus/teamwork within internal teams
■ Led cost-cutting initiatives that reduced catalog costs by 15% while improving page productivity.
■ Responsible for creating the Nordstrom Photo Studio; from building business case, building and supervising Studio team, budget development and oversight reducing annual photography expenses by 1M+ in the first year
Education:
Art Center College of Design, Pasadena, CA. Bachelor of Fine Arts
Portfolio: samangum.com
References: Available Upon Request