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Vol. 7 / Issue 66 / March 2010
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ME Printer March 2010
Iraq: Boom Time for Printers Ahead of Elections
Middle East: Digi Matrix Technologies Posts Signiﬁcant Growth
Kuwait: Dynagraph Announces New Deals on Finishing Equipment
Abu Dhabi Printing and Publishing Company Keeps Pace with Expansion in the Capital City
Middle East: Dynagraph to Build on Strong Reputation and Partnerships
Egypt: Sidhom Company Celebrates 30th Anniversary
Dubai: United Security Opts for Muller Martini’s Web Oﬀset Press
Kuwait: Al Hadaf Press Enhances Sheet-fed Oﬀset Printing Capability
Dubai: Regional Print Quality Edging Closer to International Standards
Abu Dhabi: Promedia Highlights Digital Content Management Solutions at International Book Fair
Egypt: Ain Shams University Holds Dissertation on Polymer Banknotes
KSA: Hoshan Company Launches Select Range of Kodak Products
Flint Group Acquires Swedish Ink Manufacturer Torda
Japanese Artist Exhibits Unique Photography Compilation Using HP Large Format Solutions
Heidelberg Japan Wins Bronze at International Calendar Show 2010
Xerox Takes Over Aﬃliated Computer Services
Dubai: GESS 2010 Puts Spotlight on Document Management Systems
KSA: GITEX Saudi Arabia 2010 to Boost Country’s IT Expenditure
China: Sino Corrugated 2010 to Open Concurrently with Sino FoldingCarton Expo 2010
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The comprehensive monthly magazine dedicated to the graphic arts industry print professionals in the Middle East
On the road to Birmingham IPEX 2010 International Media Summit
Trends in Oﬀset Printing Industry requires pioneering spirit
Vol. 7 / Issue 66 / March 2010
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There’s no reason for surprise if you see printers gearing up to go to Birmingham, England, in two months. IPEX 2010 is the biggest and most awaited event of this year. The organizers wanted the world to get a better sense of its scale and scope and so invited us among other leading publications to the IPEX international media summit held in February. Included in this issue is a comprehensive report on the three-day conference with a preview of some products. Also featured is an extensive analysis of trends in oﬀset printing at IPEX.
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ME Printer March 2010
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Eskandar Jahanbani Editor in Chief
Countdown to Ipex 2010 has already started, and we have shifted our focus entirely to this mega event. The event organizers claim this is the most important Ipex of all time and we believe them. We are in the midst of one of the worst recessions of all times and yet we look for recovery signs. Ipex could be a turning point for the industry in many ways. The exhibition will attract printers from across the globe and it will create a sense of allegiance towards the industry among graphic arts professionals worldwide. In this issue, we oﬀer a complete coverage of the Ipex International Media Summit which was held in London from 7 to 11 February. The conference brought together 78 journalists from over 100 graphic arts journals, including ME Printer. A host of top players including Xerox, Fuji, Canon, Oce, and Pitney Bowes among others oﬀered ﬁrst hand presentations about their plans for Ipex, oﬀering a preview of new products to be launched. Also, on the occasion of Ipex, we have included the ﬁrst article from a series of exclusive write ups on graphic arts trends, which will be continued in the run up to the show. Collection of payments is increasingly becoming a headache for printers in these tough times. Our contributing editor Rod Hayes oﬀers some helpful tips on credit control and how to monitor payment records. Together with this issue of ME Printer, we are distributing the 10th issue of UAE printer, dedicated completely to the Dubai print awards, which is on the road to becoming an international event. The award ceremony has established itself as a ﬂagship event for GCC countries, and we in ME Printer are excited to be a part of the successful evolution of this event.
Ipex will create a sense of allegiance towards the industry among graphic arts professionals worldwide
Iraq: Boom Time for Printers Ahead of Elections
ME Printer March 2010
In the country’s largest ever election campaign, candidates are lobbying extensively through print media
Printers in Iraq have more than one reason to cheer ahead of the parliamentary elections in March. Across the country, more that 500 printing presses, about 150 in Baghdad alone, are working round the clock competing for a major chunk of the printing jobs, expected to be worth around 10 million dollars, to produce banners, pamphlets and posters for candidates.
“In two weeks, I’ve pocketed what I would normally make in six months,” said Omar Hamid, owner of the Al-Sima printing press in central Baghdad’s Al-Mutanabi neighborhood. Demand has been so high since the campaign kicked oﬀ on February 12 that Hamid has temporarily suspended printing calendars, books and oﬃce supplies, normally the mainstay of his business. “I’ve been printing campaign materials for 50 candidates across the political spectrum,” he said. At Dar al-Azdika printing press, owner Amer Hussein has stopped taking further orders due to overwhelming demand. “One canvas poster measuring 2.5 metres (2.7 yards) by six metres costs around 225 dollars,” said Amer. “It’s expensive, but even the small candidates are asking for it. While business remains brisk, I have had to turn down orders several times because I cannot deliver them before the elections.” Ahmed al-Mousaoui’s printing
house still receives huge orders for plastic banners, banners printed on canvas, and photos of candidates. In this case, Ahmed was prepared in advance. “We prepared early, and imported new printers with higher capabilities and stocked up on special ink,” he said. “The election season is a great opportunity for printers to make proﬁts, especially since we face a slowdown during the rest of the year. These campaigns have been the largest in Iraq’s history. Candidates are competing to get their campaign materials out ﬁrst. Many have already come back looking for more posters and pamphlets, despite their parties having already printed reams of material for them. Some asked for entirely new materials to better reﬂect their personalities and their platforms,” al-Mousaoui added. “At 6-8 US dollars per square metre of printed material, the late nights in front of a whirring press are paying oﬀ,” he said.
Middle East: Digi Matrix Technologies Posts Signiﬁcant Growth The company recently signed a string of deals with print houses and advertising agencies across the GCC and Africa
ME Printer March 2010
Bilal Al-Hattab Managing Director, Digi Matrix Technologies
Bilal Al-Hattab, Managing Director, Digi Matrix Technologies, is elated about the company’s sales performance at the Sign and Graphic Imaging exhibition held in January in Dubai. The recent few months have seen Digi Matrix establishing itself as a prominent distributor for global brands of large format digital printing and digital pre-press oﬀset printing machines; engraving, cutting, and laser equipment; and indoor and outdoor media and applications. “The Sign & Graphic 2010 show was highly successful for us, and I can say that it was one of the best shows in Dubai during the last 5-6 years; we closed some deals on our signature products during the show and we received a positive response to our presentations and marketing campaigns during the show,” he said. The following deals have been conﬁrmed among several others lined up in the negotiation process: a single package deal comprising a Dilli Flatbed UVT2506, Digi Cam CNC Router 48 with a high quality 2D cutting system, and DGI-PS3206 RTR solvent machine along with an LED Screen delivered to Development Company of Printing Company (Dar Al-Tatweer) in Libya. The deal has established a new partnership between the companies in the Libyan Market. The company also installed a Digi Cam CNC Router 48 and also 3.2RTR solvent machine at Al-Shehabi
Advertising in Bahrain. Furthermore, a Dilli Flatbed UV1606W and Digi Cam 48 have been shipped to New Style, a long time partner of the company in Bahrain. Among other agreements with clients in GCC countries, a Dilli Flatbed 1606W and Digi Cam have been sold to Al-Jozail Advertising in Kuwait and a Digi Cam48 to Stallion Advertising in Qatar. “We have successfully made some special trade-in deals with Al-Bayan Advertising and Oxy Print House in Qatar and with TNA Advertising in Kuwait to upgrade their machines with more advanced equipment,” Bilal conﬁrmed. The African market has proven a winner for Digi Matrix with several deals signed with advertising agencies and print houses in Kenya and Tanzania. A Dilli Flatbed and Digi Cam 48 have been sold to Image Masters in Tanzania; a 3204T RTR solvent machine has been installed in Radio Killi FM in Tanzania.
Machines sold to Kenya include a UV ﬂat bed machine and PS3206 to Brancom Advertising; a Digi Cam to Kkraft Design Limited; and a PS3206 to Willart Productions Advertising. Bilal added, “In the digital printing press division, we have sealed a deal on a Konica Minolta LD6500 with Quick Print Shop in Tanzania and also installed the same model at Sama Advertising in Syria. Armed with the above-mentioned lucrative deals, the company now is looking at further expansion into services,particularlyusedequipment. Bilal explained, “We have created a new department in our company to deal with used machines so that we can now oﬀer more options to our current customers to replace and upgrade their machines as well as their production technologies and capacity; at the same time, we are oﬀering pre-owned certiﬁed machines guaranteed by Digi Matrix Technologies as an entry level solution for some customers or applications for their special needs and urgent requirements. “The eﬀort and time we have dedicated to establishing our company and the careful study and research we have conducted to come up with the best solutions for our range of products related to the digital industry we are focusing on has helped us to obtain such response and great feedback from the market. It also helps that the economy seems to be recovering and coming out of the hardest stage of the ﬁnancial crisis the world has faced in the last 18 months,” Bilal concluded.
Kuwait: Dynagraph Announces New Deals on Finishing Equipment Lucky Press and Binnaji Establishment recently invested in Autobond Mini 76 T and Mini 76 TH laminators Kuwait-based print houses Lucky Press and Binnaji Establishment recently expanded their ﬁnishing line with installations of the Autobond Mini 76 T and Mini 76 TH laminators, respectively, acquired from Dynagraph. Lucky Press invested in the laminator to handle lamination jobs for sheets ranging from 90 to 650 gsm, with a size of 76 x 102 cm and at a maximum speed of 45 meters per minute, within a limited space in the press. Binnaji Establishment, which produces handmade bags, particularly for shopping, made the investment decision while looking for a simple, easy-to-use machine. Features of the Mini 76TH include a maximum speed of 60
meters per minute and lamination on B3 landscape (22” x 14”) to B1 landscape (41” x 29”); according to a statement by the company, the machine ﬁts the bill for its lamination requirements. The Mini 76 TH is equipped with a rising pile, back separation Heidelberg Speedmaster 74 feed head and a vacuum feed table. The Autobond laminators come equipped with automatic features such as quick change airshafts for mounting films, pneumatic clutch to ensure constant tension of the film, water heater to maintain constant temperatures, adjustable anticurl bar, pneumatically adjustable in-feed nip rollers, and remote diagnostics facilities.
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Abu Dhabi Printing and Publishing Company Keeps Pace with Expansion in the Capital City The company recently invested in a KBA Rapida 105 and Agfa Azura CTP system
ME Printer March 2010
Faouzi S. Bayoud Managing Director, Abu Dhabi Printing and Publishing Company
Abu Dhabi Printing and Publishing Company (ADPP), an associate company of Bin Desmal Enterprises, has announced the latest additons to its press facility—a KBA Rapida 105 and Agfa Azura C125 chemical free CTP system. The medium-format KBA Rapida 105 has applications in packaging and commercial printing and can feature automatic or semiautomatic plate changers. The Azura plate system is suitable for a wide range of commercial printing applications on both sheetfed and web presses. Faouzi S. Bayoud Managing Director of the press, said, “Ever since the early years of the development of Abu Dhabi, our company has been providing its services with dedication and care to the government and private sectors alike. With the on-going expansions and developments in the capital, we felt the necessity to upgrade our factory with cuttingedge technology. We already had an infrastructure in place and most importantly with our skilled team and processes we are now conﬁdent in meeting our challenges for 2010 and the years to come.” “We have always excelled at providing turnkey solutions to our clients from concept to delivery through colour management systems, computer-to-plate output systems, cutting-edge 5 color with online coater and conventional oﬀset printing presses with various inline coating facilities, and a wide range of ﬁnishing and binding equipment in the post press department; this has helped us establish a one-stop facility that has the entire operation under a single roof and ensures tight control over the quality and faster turnarounds. To most of our customers Abu Dhabi Printing & Publishing Company is not merely a vendor, but a partner and consultant in producing printed collateral that makes an impact and is cost-eﬀective,” he added.
Speaking on the company’s future plans, Faouzi explained, “We are working towards implementing and using more environmentally friendly consumables and processes within our premises. Currently, the majority of papers used at our facility are FSC certiﬁed along with a wide variety of 100% recycled papers for corporate requirements. We are aiming to use soy inks whenever necessary. We are continuously trying to discover and adopt eﬃcient methods that will help in shaping the future of
our business.” ADPP was established in 1969 and comes under Bin Desmal Enterprises—a group of companies including Island Falcon Trading Co., Bin Desmal Trading Co., and Habara House. The ﬁrst issue of Al Ittihad newspaper was printed as ADPP’s facility. The company’s clientele today comprises several leading governmental and business organizations such as Abu Dhabi Investment Authority, National Bank of Abu Dhabi, Etihad Airways, ADNOC, and Emirates Palace.
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Middle East: Dynagraph to Build on Strong Reputation and Partnerships The company’s vice president talks about developing strategies for a dynamic regional market
Antoine El Kara Vice President at Dynagraph
Dynagraph for Printing Industry has aspirations beyond its reputable position as a distributor of prepress, press, after press, converting, corrugating and packaging equipment and supplies from world leading brands. Antoine El Kara, Vice President at Dynagraph, is formulating a series of strategies to establish ﬁrm partnerships with print houses across the company’s wide market presence in the Middle East. Speaking to ME Printer about the company’s areas of focus and priorities, Antoine said, “In the coming years, we plan to focus our expansion activities into highly lucrative and promising markets such as Saudi
Arabia, Iran and Iraq, especially in the consumables division.” “We expect to see a continued trend toward investment in small products with high return on investment, such a wide format and digital printers. Most print houses have the set up and workﬂows to expand into these segments; what they really need is a complete solutions package that can be integrated well with their existing infrastructure,” he added. Antoine reminded that the immediate concern for printers is not investment in high-end presses but survival. “At this point of time, new investments are not the priority for print houses; instead, they are seeking eﬃcient technologies and practices. While the overall pace of the industry has slowed during the past one year, print houses are getting used to the reality of rising competition and the need to push boundaries and adopt innovative practices.” Forming strong partnerships, undoubtedly, is key to establishing a successful model that can remain resilient to turbulent ﬁnancial conditions. Dynagraph is not new to this strategy; the company is making steady progress in expanding its product portfolio. “Our history and presence in the region has helped us partner with several manufacturers and maintain our position as the
preferred partner for our clients. One such example, is the partnership between Dynagraph and manroland. Our company is the exclusive sales and service partner in the Middle East region for manroland and manugraph, both leading newspaper and commercial web press manufacturers,” said Antoine. Manroland and Dynagraph recently celebrated the 5th anniversary of the establishment of the manroland web service hub, a joint enterprise set up by the two companies to support and service all web oﬀset presses within the Middle East region through a team consisting of 3 manroland and 6 Dynagraph web service engineers. Dynagraph was recently named an HP value added reseller for large format printing applications--the Designjet L25500 and L65500 Latex inks. Last year, the company signed a partnership deal with Xerox Emirates to provide a complete range of Xerox solutions, including integrated digital and oﬀset printing applications. The latest tie-up announced is the company’s alliance with Flint Group, a solutions provider to the packaging and print media industries. Dynagraph will now market Flint Group’s coldset and heatset inks in the UAE, Qatar, Bahrain, Oman and Yemen.
Egypt: Sidhom Company Celebrates 30th Anniversary
ME Printer March 2010
Success attributed to the continuous support of clients
Sidhom Company and its partners celebrated its 30th anniversary in January at the Inter Continental City stars Hotel in Cairo with the attendance of over 200 guests. Tareq Nassrul-deen, corporate Marketing Manager at Sidhom dedicated the landmark event to its clients who provided continuous support to make the company one of the biggest local and regional
distributors of integral solutions and services for the Egyptian and Arab printing industries. Shareef Sidhom, the company director, explained that the next ﬁnancial year will be a “bottleneck” to overcome due to the economic crisis and that attracting new clients will be a challenge. The company CEO Sameh Sidhom delivered a presentation on the
company’s story of success. This was followed by the Sidhom brothers honoring the company’s partners and staﬀ members. The event was concluded with a draw to award two tickets to visit the IPEX exhibition in Birmingham, England, in May.
Dubai: United Security Opts for Muller Martini’s Web Oﬀset Press Investment in the Concepta is helping the company secure a strong foothold in security printing and direct mail
Nizar Rajjoub CEO and founder of United Security
United Security, a division of Emirates National Factory for Plastic Industries, has invested in the Muller Martini web oﬀset press to focus on new business segments such as security printing and direct mail. “In a market characterized by strong competition,” explained Nizar Rajjoub, CEO and founder of United Security, which has been in business
since 1994, “only one thing matters: employing the right strategy. Our philosophy is that we need to oﬀer customers an advantage with our printing products.” It was therefore a natural strategic decision for United Security to put the ﬁrst Muller Martini web oﬀset printing press–the eight-color Concepta–into operation. According to Rajjoub, this investment decision will enable United Security, which has a total of seven plants and 1,000 employees and forms part of the National Holding Group, to focus on three main goals—Security printing, products for airlines, and direct mail. “Security printing is a growing market. There is an ever-increasing number of security features needed by passports and special bank products,” Rajjoub said. “One of United Security’s specialties has been producing boarding passes for a number of airlines which, until recently, were produced in a sheetfed printer. Our new printing press puts us in a position to oﬀer the airlines the
complete printed products package.” Rajjoub sees great potential for the direct mail segment in this region. “Direct mail is not yet as popular in the Gulf states as it is in the USA or Europe, but the possibilities for growth in this market are huge. This is just one of the reasons why the new Concepta has a Q74 rotary sheeter with a cutting cylinder for single and double cutting,” he said. The strategic orientation of United Security also involves increasing the export share. “At present, we print mainly for the United Arab Emirates, other Gulf states and several African countries,” Rajjoub said. Our precise aim is to conquer new markets–including Europe–using the new Concepta. Rajjoub who visited several printing plants in Europe before opting for the Muller Martini Concepta concluded, “I was impressed not only with the excellent quality provided by Concepta but also its ease of use.”
Kuwait: Al Hadaf Press Enhances Sheet-fed Oﬀset Printing Capability The company has invested in an 8-colour manroland R700 HiPrint press and Fujiﬁlm Luxel V8 MAL through Dynagraph
Kuwait-based Al Hadaf Printing Establishment has acquired a
manroland R708 P 8-colour press and a Luxel V-8 MAL (muti cassette auto loader) platesetter through Dynagraph, the regional distributor for the products. This makes the company the fourth press in Kuwait to own an R708 P. The manroland R700 HiPrint at Al Hadaf is equipped with a Roland Inline Coater smart for applications of dispersion coatings (protective, matt, or gloss coating) on paper and light board. The inline coater enhances prints with additional gloss eﬀect--up to 70 gloss points are achievable. The printing unit equipped with the Roland Inline Coater smart can be changed over
from printing to coating and vice versa within a reasonable amount of time. The Fujiﬁlm Luxel V8 MAL with twin laser enables the Ctp to produce up to 32 B1 (8 Page) plates per hour at 2400 dpi. Equipped with 3 cassettes, soon to be upgraded to 5 cassettes the Luxel V-8 at Al Hadaf Est. will be capable of holding 300 plates, and diﬀerent sizes of plates can be loaded in each cassette with up to 120 plates per cassette. Optimized for Brillia LP-NV Violet plates, for ease-of-plate handling and lower cost of ownership, the Luxel V-8 is also compatible with Brillia PRO-V Violet chemistry free plates.
Dubai: Regional Print Quality Edging Closer to International Standards Judges at the Dubai International Print Award oﬀer constructive feedback on areas for improvement
From Left to Right (clockwise): Nick Jung, London College of Communication, Daniel Siegel, UPM, Finland, Hemant B. Randive, Draft FCB+Ulka, India, Karl Richard Kowalczyk, Heidelberg, Germany, Dr. Joachim Englisch, Heidelberg
The recent Dubai International Print Award 2009, according to the judges, was a tightly contested competition that reﬂected the best aspects of print production. Experts from various facets of the printing industry across the world put together their judging skills gathered over the many years of working in highly competitive sectors in the printing industry and in several leading global markets. Their challenging task required nothing less than their world-renowned calibre— more than 850 entries from across the Middle East and North African regions and also from India competed for honours in 23 categories. Overall, the panel applauded the consistency in the quality of entries throughout the past few years. They shared their observations, pointing out that several substrates and materials were used on a variety of products, and metallic and ﬁfth colours were shown more frequently. The judges’ common feedback indicated that while the ﬁnishing quality has improved over the years, it still has avenues for improvements. Suggestions in this regard included placing more focus on the maintenance and set up of ﬁnishing machines. It was noted that frequently the cutting knives were not sharp, markings from the feeders were visible, and the adhesive injection of perfect
binding was not suﬃcient enough to hold the pages together. The products submitted for the awards demonstrated that mastering the overall production process provides superior quality, e.g., the knowledge in colour management. The panel advised that formation of a close link between the creative departments and production teams will help to improve quality. Some categories, however, failed to make a mark, considering the international format of the competition. The judges noted that while the ﬂyers easily met the production capabilities, they lacked creativity and innovation. Furthermore, in the digital printing category, while a big variance in the achieved qualities was still perceived, the special characteristics of the digital prints were not used suﬃciently.
Correction In the previous issue of ME Printer, we mentioned that Color Lines Printing Press bagged 7 awards at the Dubai International Print Awards 2009. In fact, Color Lines came at the top with 9 awards, followed by Emirates Printing Press with 8 awards; and Modern Printing Press with 7 awards. We regret the error.
Abu Dhabi: Promedia Highlights Digital Content Management Solutions at International Book Fair The event’s newly launched section ADIBF eZone has a dedicated section for digital products and services providers
ME Printer March 2010
From left to right: Elie Wadi, General Manager Gimpex, Sindbad Al Mahaire, VP Managing Director of MENA Region, Promedia srl. , Carlo Emanuele Bona, President of Promedia srl., Monika Krauss, General Manager, KITAB, Nour Labidi, General Manager, Al Amal Printing Press, Alexandra Bueltemeier, Head of the KITAB project
The Abu Dhabi International Book Fair, 2-7 March 2010, is hosting a dedicated section for digital products and service providers under the banner ADIBF eZone, in partnership with content and digital solutions provider Promedia. KITAB, the organizers of the book fair, are focusing on the provision of digital printing services on demand; the eZone project has been introduced to help publishers extend their reach and oﬀering, and at the same time give visitors at the book fair a chance to obtain high-quality copies of their favorite books in a matter of minutes. Promedia’s role involves managing and organizing the project using its Digital Asset Management (DAM) concept alongside its partners-Al Amal Printing Press and Gimpex, providers of a state-of-the-art digital printing machine and high-
quality digital paper, respectively. “Our cooperation with KITAB to develop the eZone project is a response to the increasing demand on the technology and digital services in the publishing industry. Through our cooperation with KITAB, we hope to help publishers extend their reach, and seize the opportunities oﬀered by the use of digital technologies,” said Sindbad Al Mahaire, VP Managing Director of MENA Region, Promedia srl. “Implementing Digital Asset Management through Promedia’s competences, means having a solution which is suitable to the industry needs, which allow to manage, organize and enhance the publishing assets, without changing the working routine,” he added. Promedia is aiming to create greater awareness on the beneﬁts of integration among the corporate processes and management of the digital contents and the strategic role it can play in the organizational evolution of publishing companies and in the identiﬁcation of new sales avenues. Explaining the necessity and process of integration between the DAM and managerial systems, Sindbad said, “The digital components at the publisher’s disposal usually consist of images, texts, layouts, pdf documents used for the press, web contents and much more. In order to enhance such components and to transform them into a real heritage
(asset), they must be managed and organized: this means that they must be immediately traceable, retrievable and modiﬁable inside the production chain by the publisher and his business partner. Therefore, the digital component must be enrich with information (metadata) connected to the production and post-production cycle and to the managerial and administrative ﬂows.” The ADIBF eZone will host seminars serve as a networking platform for exhibitor, Arab publishers, distributors, government bodies and NGOs. Carlo Emanuele Bona, President of Promedia srl., Italy will be speaking at the event on the topic, ‘Publishing in the digital age—processes, quick wins and strategies’ highlighting technology, competences and processes for supporting the cross media strategy starting from enhancing the digital components used for the printed media. Promedia, based in Italy and part of the Bona Group, is a consultant and advisory company that provides services to publishers and companies looking to improve the eﬃciency of their production processes. KITAB is a joint venture between the Abu Dhabi Authority for Culture and Heritage and the Frankfurt Book Fair. The organization aims to develop the book and publishing industry and promote reading in Abu Dhabi and the neighboring Arab Emirates.
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Egypt: Ain Shams University Holds Dissertation on Polymer Banknotes The ﬁrst-of-its-kind meeting in the MENA region addressed banknote technologies and issues such as counterfeiting Ain Shams University’s department of chemistry, college of science, hosted in February a dissertation on polymer banknotes, attended by prominent experts and researchers. A lecture titled ‘A Comparative Study between the Natural Polymer Banknotes and Artiﬁcial Polymer Banknotes’ was presented by researcher Ahmed Sa’ad Hussein Ali Gohar, an expert and Head of Department in the Directorate General of Forgery and Counterfeiting in the Legal Medicine Authority, Ministry of Justice of the Provinces of Alexandria, Beheira and Marsa Matruh. The physical, chemical and mechanical features of natural and polymer banknotes were presented. Furthermore, it emphasized that the printing
technologies, designs and the inks used in both kinds of banknotes are almost the same, but they diﬀer in some of securing elements and the features and nature of the raw materials used. One of the points highlighted was that polymer banknotes have signiﬁcantly decreased counterfeiting because they are non-porous; however, they are more expensive and cannot match the heat resistance of natural banknotes. The consensus at the end of the meeting was that both types had their merits and features and that they should be checked and analyzed by specialists and central banks and their experts who can identify which of both the technologies is more appropriate and suitable for the economic,
cultural, social and circulation requirements for each country. The dissertation was supervised by Professor Dr. Abdullah Nada of the Research National Centre; Dr. Mohamed Youssuf Al-Qadhi of the College of Sciences, Ain Shams University; Professor Dr. Riyadh Fathullah Bassalah, Director of the Directorate General of Forgery and Counterfeiting and the chief expert in the Legal Medicine Authority, Ministry of Justice; and Professor Dr. George Nobar Simonian of the College of Applied Arts in the University of Helwan. The list also included Professor Dr. Ahmed Mu’men Al-Messri of the College of Sciences, Zagazig University and Professor Dr. Mohamed Sadeq Taher of the College of Sciences, Al-Azhar Universirty.
KSA: Hoshan Company Launches Select Range of Kodak Products The recently appointed Kodak distributor held an event in Riyadh to promote Kodak’s pre-press and digital printing solutions
Komal Sharma Kodak’s International Cluster Managing Director addressing the audience
will help us take a signiﬁcant step forward, and provide an immediate and lasting boost to all printers in the territory.” Kodak’s International Cluster Managing Director Komal Sharma talked about the company’s vision and
expectations from the Saudi market. Product specialists from Kodak gave presentations on the company’s portfolio of a select range of products including pre-press, newspaper printing, uniﬁed workﬂow and digital printing solutions.
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Hoshan Company, Kodak’s distributor and sales and service provider in Saudi Arabia, recently held an event in Riyadh to launch Kodak products in the pre-press and digital printing categories. The launch event was attended by print house owners and industry experts both from government and commercial sectors. Rakan El-Hoshan President of Hoshan Group, talked about new developments and solutions available for the print industry. He commented, “Our reputation is built on quality and reliability, and we oﬀer our customers only the most advanced technologies. By partnering with Kodak we’re maintaining this ethos–Hoshan is a company with an important heritage in the graphic arts industry. Adding Kodak’s product range to our portfolio
Flint Group Acquires Swedish Ink Manufacturer Torda The deal marks Flint Group’s expansion into emerging markets in Eastern Europe and the Middle East Flint Group, manufacturer of printing consumables and solutions provider to packaging and print media industries, has signed an agreement to acquire Torda, a Swedish manufacturer of printing inks for the packaging markets in Northern Europe, the Balkans, the Middle East, and with a substantial presence in Eastern Europe. “We are delighted about the agreement with Torda. The company’s business model and performance is an excellent ﬁt for our strategy,” said Dr. Dirk Aulbert, President of Flint Group’s global Packaging and Narrow Web division. “Torda’s setup, especially in Eastern Europe, the Balkans and the Middle East, ideally complements and expands our network of manufacturing and service facilities into these growth
markets,” he added. “Thanks to its solid product platform and a service focused business culture, Torda is a well-established supplier to the packaging industry with a strong foothold in the food packaging sector,”commentedFredrikDanielsen, CEO of Torda. “Ever since we started to look for a partner, we regarded Flint Group as our favourite candidate to join forces with. Flint Group’s leading market positions across the globe, its excellent product portfolio and its strong technical service approach, which we consider a major success factor, provide an ideal platform for further growth. We are conﬁdent that our customers will beneﬁt from this transaction getting access to a broader range of specialised products and services.” This acquisition is the third step of
Flint Group to foster its expansion in Eastern European markets within the last twelve months. In 2009, Flint Group acquired the Russian packaging ink manufacturer and distributor Premo Inks. In January 2010, Flint Group announced the expansion of its packaging inks manufacturing operations in Poland to meet increased demand. Charles Knott, CEO and Chairman of Flint Group, concluded “The acquisition of Torda supports our strategy to grow in the packaging print consumables market in a sustainable and proﬁtable way by strengthening our position in the faster growing markets. Moreover, Torda has some excellent technology positions which we will be able to leverage throughout the global Flint Group Packaging organisation.”
Japanese Artist Exhibits Unique Photography Compilation Using HP Large Format Solutions
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A collection of images of Tokyo’s Y junctions were showcased using digital printing technology
Internationally renowned Japanese artist Tadanori Yokoo exhibited his signature work ‘Y-Junction’, a compilation of high-quality photographs of Y intersections at the the Nishimura Gallery, Chuo Ward in Tokyo. In line with his vision to produce large format prints to cover an entire wall but without join lines, Yokoo employed HP printers—HP Designjet L65500,
HP Designjet Z3200, HP Designjet Z6100, and HP Indigo 5500. Yokoo explained his theme. “Y-junctions are special places where one road forks into a ‘Y’ shape. In modern cities they are also extremely diﬃcult to exploit usefully, and thus I sense their gradual demise. Perhaps I’m continuing to chase after a city landscape that will become extinct in the future.” The HP Designjet L65500 Printer was used to achieve a large-format print that covers an entire wall, without join lines. Additionally, an odourless exhibition was made possible even indoors with HP latex inks. High-quality photo printing in various sizes were realized using HP Designjet Z3200/Z6100 Printers and HP photography paper and ﬁlm. Invitations were printed on
an HP Indigo press 5500, achieving a photograph-like ﬁnish with lamination. Yokoo expressed his hopes for new art born from the conﬂict between analogue and digital. “An analogue human being like me can’t keep pace with the digital world. However, I think that as the analogue and digital worlds move further and further apart, the impact of their eventual collision will be greater. That’s why I hope HP continues to pursue cutting-edge printing technology, far ahead of my comprehension. Meanwhile, I might lean toward analogue or I might try to catch up with digital technology. Either way, our actions will spawn novel expressions in the new age.”
Heidelberg Japan Wins Bronze at International Calendar Show 2010 The entry combined 365 diﬀerent designs, 15 printing techniques, and 11 types of paper The Japanese sales company of Heidelberger Druckmaschinen AG (Heidelberg) has won a bronze award for its calendar “(^_^) 365 (o_o) (Hello 365)” at the International Calendar Show 2010. It’s the fourth award in a row for Heidelberg Japan in the contest. The calendar comprises 365 separate pages-one for each day of the year. It was created in cooperation with the Japan Graphic Designers Association (JAGDA), 365 Japanese designers, six printing companies, one postpress and one paper trading as well as one foil manufacturer. The panel of judges, made up of
experts from Graphischer Klub Stuttgart e.V. and Kodak GmbH Deutschland, congratulated the team saying, “The calendar shows a good concept and a good technical production. It combines 365 diﬀerent designs, 15 printing techniques and 11 types of paper to create a unique overall work.” iPhone users have the opportunity to download the calendar free of charge on their cell phones, enabling them to call up a diﬀerent design on their display each day. At the same time, users are also given information on each of the designers and can select an image as the display background if they
so choose. “The project underlines how high-quality print technologies can be networked with the digital world to create a completely new kind of application,” said Adriana Nuneva, Head of Global Marketing and Corporate Communications at Heidelberger Druckmaschinen AG. A total of 8,000 copies of the calendar were printed and sold. The International Calendar Show is celebrating its 60th anniversary this year and is one of the leading competitions in Europe’s print and media sector. In total, more than 1,300 calendars from Germany and abroad were entered into the competition.
Xerox Takes Over Aﬃliated Computer Services The combined entity for business process and document management is worth $22 billion our customers reach new levels of eﬃciency and eﬀectiveness, giving them the freedom to focus on what matters most: their real business.” “Xerox’s brand recognition, global presence, and superior innovation give us a powerful competitive position and oﬀers our customers a trusted partner they can rely upon for the back oﬃce support that makes their front oﬃces successful,” said Lynn Blodgett, president and chief executive oﬃcer, ACS. “We’re quickly taking full advantage of becoming part of Xerox with plans to expand our business to more global markets this year. And, through its proprietary categorization and advanced document imaging software, Xerox technology will help us diﬀerentiate our oﬀerings by providing faster, more automated ways to manage our clients’ business processes.” ACS will initially be branded ACS, A Xerox Company. It will continue to be led by Lynn Blodgett, who has been elected by the Xerox Board of Directors as an executive
vice president of the corporation. Blodgett will report to Burns. “The breadth of ACS’ oﬀerings – from HR beneﬁts management and IT support to automated toll collection and electronic health records – is a signiﬁcant competitive advantage and one we will continue to leverage through investments, innovation and global expansion,” added Burns. “Xerox is working aggressively toward becoming more focused on information management and business processes and less reliant on printed documents,” said Angele Boyd, group vice president/general manager, document solutions, IDC. “With this acquisition, Xerox becomes a signiﬁcant player, and has an opportunity for growth, in the growing business process outsourcing market.” Through a combination of services, technology and innovation, the combined company will pursue a $500 billion market focused on document and process management for businesses and governments.
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Xerox Corporation completed its acquisition of Aﬃliated Computer Services, Inc., expanding the company’s services in business process and document management. ACS is the largest diversiﬁed business process outsourcing (BPO) ﬁrm in the world with expertise in automating work processes and providing BPO and IT outsourcing services that range from processing over 1 million credit card applications and 12 million student loans each year to providing HR services for more than 4.4 million employees and retirees annually. “For the past 50 years, Xerox has fortiﬁed its leadership in document management, creating new markets through our renowned innovation,” said Ursula M. Burns, Xerox chief executive oﬃcer. “With ACS, we take another step forward, expanding our leadership to include business process outsourcing that helps simplify document-driven work. The new Xerox provides the technology and services to help
Dubai: GESS 2010 Puts Spotlight on Document Management Systems The education exhibition was held in Dubai on 23-25 February The third edition of GESS 2010 (Gulf Educational Supplies and Solutions exhibition) was held at Dubai Airport Expo Centre on 23-25 February, showcasing the latest technologies and methods deﬁning the future of the education sector. The Global Education Forum (GEF), a series of workshops and seminars, saw global and regional experts addressing key issues such as integration of technology in education and learning in virtual environments. The show which saw the participation of more than 200 exhibitors from 27 countries also highlighted the importance of document management in educational institutions. Xerox, in the company’s ﬁrst participation in the event, showcased a range of document management hardware and software technology and managed services, such as print-on-demand and exam printing solutions, speciﬁcally
designed for educational institutions. Products displayed included the Xerox DocuColor 242/252/260 digital colour printers; Xerox DocuShare content management software platform; and Xerox 7142 wide format printer. Andrew Hurt, General Manager, Xerox Emirates, said, “Our participation at GESS, underscored our commitment to supporting education in the Middle East through technology. The education industry today requires a signiﬁcant amount of data and documentation, and our managed services solutions showcased at GESS demonstrated techniques by which schools of all levels and sizes can focus less on processing paperwork and more on what matters most–meeting their students’ educational needs. Our tailor made solutions can help educational institutions around the world streamline their work ﬂow, reduce operational cost and
increase productivity.” Al Reyami Technologies presented total document consulting solutions for accounting, printing of forms, document management and archiving; and enterprise software solutions for data extraction and capture, document management workﬂow, and content management. A range of digital multifunctional printers from German-based Utax document consulting were presented. Dr. Abdallah Al Amiri, Advisor to the Minister of Education, said, “GESS represents one of the most important pedagogic and educational regional events in the Middle East and its success is in part due to the fact that the UAE has become a main attraction for educationalists and international educational institutions. Furthermore the UAE has emerged in recent years as an educational hub for educational dialogue and investment both for private and public educational sectors.”
KSA: GITEX Saudi Arabia 2010 to Boost Country’s IT Expenditure The event will take place on 25-29 April at Riyadh International Exhibition Center
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Shahid Bhatti Project Manager of GITEX at Riyadh Exhibitions Company
The 9th edition of information technology exhibition GITEX Saudi Arabia 2010 will be held on 25-29 April at the Riyadh International Exhibition Center. The event, organized by Riyadh Exhibitions Company (REC), will showcase a wide range of products and services that cater to the full spectrum of Saudi Arabia’s diverse IT segments, and it will run concurrently with Saudi Communications 2010.
Shahid Bhatti, Project Manager of GITEX at Riyadh Exhibitions Company, said, “We expect another record participation with all the top ICT manufacturers conﬁrming their presence at GITEX KSA 2010. In view of the changes in market dynamics, ICT companies will be actively interacting with corporate buyers, traders and other target audiences as they look out for lucrative deals and explore various joint venture opportunities. GITEX KSA 2010 has been designed to provide invaluable exposure for participating companies who are looking to expand their business or gain a foothold in Saudi’s booming ICT market. Moreover, the event continues to serve as the country’s premier showcase of the latest and most important innovations and
breakthroughs in the IT industry.” Saudi Arabia has the biggest IT market in the Gulf region. Experts forecast that IT expenditure in Saudi Arabia will reach SAR 18.1 billion by 2013, and that there are clear indications of healthy growth prospects in hardware solutions and specialised technology services. With the introduction of advanced IT solutions such as the WiMax broadband, Internet and computer penetration are expected to achieve dramatic growth in the next few years, driving sales of various computer hardware and software products as well as computer accessories. In addition, Saudi Arabia’s per capita IT spend is poised to increase and reach around USD 180 by 2013, a key factor that will support the sustained growth of the country’s IT market.
China: Sino Corrugated 2010 to Open Concurrently with Sino FoldingCarton Expo 2010 The exhibitions will be held on 7-9 April at the Guangdong Modern International Exhibition Center Two major exhibitions are slated for the month of April in China. Sino Foldingcarton 2010 and Sino Corrugated 2010 will be held on 7-9 April 2010 at the Guangdong Modern International Exhibition Center in Houjie Town. “The rapid selling out of booths has as much to do with market factors as the quality of the exhibition,” said Josephine Lee, Vice President of Reed Exhibitions East China, organizers of the events. According to the Chinese printing industry statistics, last year, the industry’s total output value increased by more than 10% the number of people employed increased by approximately 16% despite a fall in the number of printing companies. paper-me-printer.ai 3/2/2010 10:57:55 AM A number of leading brands will
showcase their products at the Sino Corrugated exhibition, such as BHS, MarquipWardUnited, FOSBER, Yuli Machinery, Xiangyi Machinery, Guangdong Wanlian Packaging Machinery, Shanghai Xuheng Precision Machinery Manufacturing, Nanhai Dongfang Carton Machinery Industry, Nantai Industrial, Qingdao Kaituo, CNC Equipment and Qingdao Jiayou Packaging Machinery. Hong Kong Long-Tested Machine Co. will demonstrate the performance of its wide array of inkjet printers. The product uses a new digital printing method for the packaging industry. It supports plateless fullcolor printing, small quantities of printing products, variable layouts and an array of ordering options. Sino FoldingCarton will have
several leading domestic and international carton equipment and raw materials suppliers such as Bobst, Tianjin Changrong, STS, ASAHI, TANABE, Henan Xinji, Caiyi, Hongming, Yaoke, Shanghai Eterna, Micron, Tokyo Wenhong, HongJing, Modern Top, Shunjingyuan, Lishunyuan and Hangzhou Wutai. Heidelberg will host a seminar titled ‘Heidelberg Large Format Packaging and Printing Solutions’. According to a visitor survey conducted by the exhibition organizers at the last edition of SinoFoldingCarton, the six most common purchases were diecutting equipment, laminating equipment, paper mounting equipment, gluing equipment, paper cutting equipment and paper folding equipment.
Product Display ROLAND, XEROX, KBA, CANON
VersaCAMM VS-640 Roland launches inkjet printer/cutter with new print head technology
Roland DG Corporation, manufacturer of wide-format inkjet printers and printer/cutters for professional wide-format graphics, has announced the new VersaCAMM VS640 inkjet printer/cutter featuring DPI award-winning Metallic Silver ECO-SOL MAX ink. The VS-640, at 64” wide, is Roland’s largest and most versatile printer/cutter to date. The machine combines the industry’s latest print head
technology with Roland print & cut capabilities and an advanced optional take-up unit for complex graphics. A new Roland metallic colour library includes a range of metallic and pearlescent colors to produce luxurious metallic eﬀects to signs, banners, vehicle graphics and wraps, ﬁne art posters, packaging prototypes, labels, decals, POP displays, heat transfers for apparel and more. “In the current economic climate, it is important for shops to stand out from the competition,” said Yuko Seki, Roland DG color product manager. “Oﬀering a full spectrum of brilliant metallic colors, the VS640 takes businesses to the next level with advanced production capabilities at an aﬀordable initial investment and low operating costs. Metallic graphics command a premium price in the marketplace and with the VS-640 they can be produced quickly, easily and proﬁtably – in any quantity.”
Based on a new generation of print head technology, the VS-640 ﬁres droplets of seven diﬀerent sizes. A new gold-plated print head has been designed to repel ink and prevent clogs. The VS-640 features “Roland OnSupport,” an online customer support system that allows users to remotely track the status of VS-640 activities. The system sends e-mail messages directly to a PC or mobile phone notifying users of important information such as when a job is completed or when ink is running low. The VS-640 includes VersaWorks 4.0, the latest version of Roland’s color management RIP software developed exclusively for Roland professional inkjet printers and printer/cutters. Scheduled for availability from 5 March 2010, VersaWorks 4.0 is also compatible with Roland’s SOLJET PRO III XC-540MT metallic inkjet printer/cutter.
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Xerox 6604 and 6605 Xerox introduces new B/W large format printers
Xerox has launched new black and white wide format printers for architectural, engineering and construction companies, manufacturing ﬁrms and commercial print shops. Xerox’s wide format 6604 and 6605 solutions mark the eighth and ninth wide format products the company has unveiled in the last two years. The compact 6604 and 6605
systems integrate 600 x 600 dpi copying, scanning and printing with an easy-to-use interface to ensure crisp, accurate image quality on jobs such as emergency services maps, electrical wiring diagrams or construction plans. An on-board color scanner allows for hard copy documents to be scanned to electronic ﬁles or can copy existing prints of varying sizes, including the most common wide-format size drawings, E and A0 documents. The new printers can produce up to ﬁve D or A1 (24” x 36”) size images per minute. Users can select a two-roll paper option for greater printing capacity. . “What sets these products apart are the simple graphical user interface, high-quality output and modular approach, which make it easy for customers to add features and
capacity as needs change,” said Tim Greene, director of wide-format and jetting technologies at InfoTrends, a market research and consulting ﬁrm in the digital imaging and document solutions industry. The printers are equipped with the FreeFlow Accxes Print Server, which allows customers to preview scans and simultaneously print, copy and scan-to-ﬁle with select options. Other new features include Closed loop color calibration–improves the color matching between the scanner and printer to ensure the color accuracy of color copies made; Queue management–allows greater job control based on the customer needs; and addition of a compact Gera Butterﬂy folder–an in-line device that automates the folding process while the solution prints and scans.
VariDryBlue KBA’s energy eﬃcient infrared hot-air dryer KBA is offering what the company calls a ‘dream’ dryer that produces maximum gloss effects and minimum energy consumption. The new range of VariDryBlue infrared hot-air dryer will have their official market launch at IPEX 2010, following which they will be available for all large-format Rapida presses configured with triple delivery extensions. They can even be retrofitted on existing press lines. According to a statement from KBA, the VariDryBlue slashes power consumption by as much as 50 per cent, even at maximum output levels, while at the same time supporting high production speeds; recovering and re-utilising ambient circulating air in the
VariDryBlue dryer can substantially reduce power consumption compared to conventional IR/ hot-air dryers. The air drawn in is heated by two rows of lamps to the drying temperature pre-selected at the console. Optimised air nozzles with a uniform flow profile along their entire length are used to ensure that the air is distributed evenly onto the substrate surface. The unsaturated hot air from modules 1 and 2 in the delivery extension is recirculated through the system. The recirculated air can subsequently be reused in module 3 and in the swan neck. With this method it is possible to reduce the installed heating power by 2 x 17.5kW. Reusing the warm air several times
over also has the advantage of reducing the volume of exhaust air compared to other conventional IR/hot-air dryers.
Canon Pixma MP640 and Pixma MP990 Canon launches Pixma range for home users and professional photographers
Pixma MP640 can produce approximately 9.2ipm (images per minute) in mono and approximately 8.1ipm in colour; while the Pixma MP990 is capable of approximately 11.9ipm in mono and approximately 9.1ipm in colour, using ISO/IEC 24734 speed measurement tests. Both printers have a built in auto duplex unit for automatic double-sided printing and feature 4800 dpi scanners (CIS for Pixma MP640, CCD for Pixma MP990). The Pixma MP990 includes Easy-
PhotoPrint Pro, a plugin for Adobe Photoshop and Canon’s Digital Photo Professional to apply various styles to users’ photos. These include full-page borderless, monochrome, index and Adobe RGB mode. The Pixma MP640 and PIXMA MP990 are bundled with the following software: Canon MP Navigator EX; Canon Easy-PhotoPrint EX; CD-LabelPrint; and Canon Easy-PhotoPrint Pro (PIXMA MP990 only).
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Canon Middle East has launched Pixma MP640 and Pixma MP990 aimed at home users and professional photographers. Both Pixma MP640 and PIXMA MP990 use 1pl FINE (Full-photolithography Inkjet Nozzle Engineering) technology with a maximum print resolution of 9600 dpi. The Pixma MP640 and Pixma MP990 both have ﬁve individual ink tanks containing pigment black ink for laser-quality text printing, plus dye-based cyan, magenta, yellow and photo black inks. Additionally, the Pixma MP990 includes a grey ink for even higher quality output with both mono and colour photo prints. Both the printers feature an improved print engine, which cuts overall printing times. Canon has also become one of the ﬁrst printer manufacturers to adopt ISO/IEC 24734 and 24735 print and copy speed standards, enabling users to make direct printer-to-printer speed comparisons between diﬀerent models and manufacturers. The
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Infocus IPEX Media Summit
products, and new ideas - and convince the world that print is still an important and viable form of communication.” For visitors expected from 159 countries, the International Days programme will focus on speciﬁc markets classiﬁed by region. Each day of the event will highlight a country/region through brieﬁngs in several languages and interaction opportunities for international attendees. Trevor Crawford, Ipex 2010 Event Director said, “Ipex is almost 95% sold out so we’re extremely pleased with the event’s progress and development, in particular when you consider how the industry has consolidated in the last few years and the diﬃcult economic climate eﬀecting many regions of the world. Many industry ﬁgures consider this Ipex to be the most important in its history: many of the latest innovations will be coming to commercial fruition at Ipex and there have been positive signs that recent adverse economic
conditions will begin to ease. As a result, we’d expect that our exhibitors’ customers will continue to view Ipex as a major buying and research event. Major industry players have signed up and cover a wide section of the entire print production workﬂow, including Agfa Graphics, Apex/Ryobi, Bobst, Buhrs, Canon, Duplo, Ferag, Fujiﬁlm, Heidelberg, Horizon, HP, KBA, Kern, Kodak, Komori, manroland, Muller Martini, Océ, Pitney Bowes, Ricoh and Xerox. Exhibitors from over 40 countries have registered. Over half (55%) of the companies come from overseas, notably from Germany, The Netherlands, Belgium, Switzerland, Spain, France, India, USA and China. Larger exhibition spaces still have takers; HP, which has increased its footprint by 50% to 2,870 sqm will be the largest stand holder at
IPEX 2010 will be spread across 11 halls, over an area of 100,000 sqm (gross)
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IPEX 2010 organizers invited the international media to a conference in London on 7-11 February 2010, to highlight the progress in registrations and preparations ahead of the main event on 18-25 May. The summit was toned down in scale as compared to its previous edition in 2006, and relatively fewer journalists attended the event. This apparently was an eﬀect of the recession and an indication of fewer attendees, possibly, at the show in May; however, the enthusiasm was as great as ever with the introduction of several innovative features. Representatives from over 100 graphic arts titles across the world converged to track the show’s progress and ﬁnd out what’s interesting at this edition of Ipex. Among the major announcements, the following were highlighted. The exhibition will be spread across 11 halls, over an area of 100,000 sqm (gross). The largest share of the product sector this year is easily claimed by digital technology, which has a share of 38%, a major increase compared to 26% in 2006. The press section has a signiﬁcantly lower share, falling from 41% in 2006 to 26% this year. The post-press sector has increased slightly from 33% to 36%. This year’s show has a host of innovative features lined up; one that sparks interest is the Knowledge Centre, which is dedicated to not-for-proﬁt organizations from across the globe. This section in Hall 11 will host seminars on important issues such as environment, education, and best practices for businesses, arranged in association with colleges, unions and governing bodies. The Printers’ Proﬁt Zone in Hall 9 will for the ﬁrst time ever oﬀer visitor free seminars on how to formulate sales strategies, increase proﬁt margins and improve cash ﬂow. Furthermore, a series of interactive expert panel discussions titled ‘The Great Print Debates’ and organized by Pira International will be held in Hall 9 to address important questions such as how should printers by selling print, what will the printer of the future look like, is Green print worth it? Debate participants will take away an exclusive study with scenarios and forecasts to 2020, with input from a special panel of authoritative print and publishing experts from around the world. Frank Romano, Professor Emeritus, Rochester Institute of Technology and chairperson of the Great Debates, remarked, “The printing industry needs more debate and discussion. We are at a crossroads in terms of new printing technology, changes in customer marketing and challenges to print. We need to band together to develop new markets, new print
Infocus IPEX Media Summit
The largest share of the product sector this year is digital technology, which has a share of 38%
Ipex 2010, followed by Heidelberg with 2,448 square metres and Xerox with 1980 square metres. Almost 40% of ﬂoor space will be dedicated to pre-press and digital solutions suppliers, whilst press manufacturers and post-press companies will occupy around 34% and 26% of the exhibition, respectively. While anticipation is riding high for this mega event, some companies took the lead and gave a preview of their elaborate plans for the show through well organized presentations spread over the three days of the summit. Here’s an account of their announcements.
SUMMIT DIARY - DAY 1
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Ricoh’s Production Printing Solutions will be the highlight of the company’s participation at Ipex. A new web-to-print solution branded
‘NowPrint’ developed in partnership with NowDocs, provider of web-to-print solutions, is being introduced for commercial and corporate printing requirements. Other highlights include the Ready4Print ColourServer, an automated colour management system that can manage multiple engines from multiple vendors; C900 controllers, Fiery E80, Creo C-80, InfoPrint Pro C900 AFP; Ricoh Pro C720 and Pro 720S production printer; and Ricoh Pro 907/1107/1357 data centre printers. “Web-to-Print remains extremely topical in the printing industry and adoption continues to increase,” says Simon Tapley,
Workflow Solutions Manager, Ricoh Europe Production Printing Business Group. “There also remain a wide number of views about the best way to implement it. For print businesses with limited in-house IT expertise, implementing web-to-print solutions can be challenging. Our goal in engaging in this partnership was to provide a solution that is extremely cost-effective, easy to use and hosted in Europe, while conforming to all European security requirements and standards. NowPrint from NowDocs meets all of these requirements and is scalable, so it will grow as the business grows.”
Red Tie RedTie will promote two software systems– RedTie Template (RTT) and RedTie Quotation (RTQ) for companies looking to expand their portfolio of services to include an online oﬀering. RedTie’s web-to-print systems have been developed from a printer’s perspective, empowering users to access, edit and order print and marketing material online. RedTie Managing Director, Marian Stefani said, “Our approach has been to simplify and remove the jargon from the web-to-print process and provide printers and marketers with real tools to drive business online and increase proﬁt. Printers, whether large or small, with roots in the traditional way of doing business
or a young digital company, should not fear web-to-print, rather embrace the opportunities for growth that it can bring.”
Xerox At the summit, Xerox announced several new deals with customers using Xerox technology and services to boost their bottom lines. Xerox’s ﬁrst production inkjet system was announced. “The strategy behind adding inkjet to the Xerox portfolio is comparable to how automobile manufacturers offer cars
powered by gas, diesel or electricity–each meets a different performance standard,” said Eric Armour, president, Global Business Group, Xerox. “We delivered breakthrough toner-based colour continuous feed solutions allowing new levels of cost, image quality and speed for transpromotional applications. Our new offering will meet similar requirements for those looking for an inkjet option.” The company will also show enhancements to the Xerox 650/1300 continuous feed printing systems, toner-based monochrome devices. These include heavy-weight media compatibility, running duplex applications up to 200 gsm and the FreeFlow Print Server 7 and ImageSmooth technology, Xerox will also sponsor its Best-of-the-Best contest at Ipex, open to members of its Graphic Arts Premier Partners Program. Contestants that demonstrate the best digital print applications–with exceptional image quality and tangible business results–will receive awards during the show.
Océ Océ will have production systems and software demonstrations covering the complete workﬂow value chain, with focus on digital newspaper, book on demand, direct mail, retail and transpromo, oﬃce environments, as well as wide format and display graphics applications including its imaging supplies business. Production printing systems making their debut at Ipex will include the Océ Arizona 550 GT, a display graphics printer capable of POP-
Almost 40% of ﬂoor space will be dedicated to pre-press and digital solutions suppliers
- DAY 2 The pressing question everybody had at the tip of their tongues was the status of the Canon-Océ deal. Canon executives dodged the issue tactfully leaving us without a clear answer. There is however word going about that there’s opposition to Canon’s offer, which some shareholders say significantly undervalues the company Océ. The entire printing industry is monitoring this deal closely, and this is expected to be a major topic of discussion among visitors during the show.
Canon Following a strong response to the launch of the imagePress series during Ipex 2006, Canon will have its largest ever Ipex pres-
ence this year, showcasing its complete professional print portfolio over an exhibition area of almost 2000m2. The Canon stand at Ipex will be divided
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quality prints at 40 square meters per hour using UV curable inks and Océ VariaDot imaging technology and can print on a wide variety of rigid substrates up to 1.25 by 2.5 meters.
Bron Curley, Managing Director at Océ UK, said, “Our stand in Hall Ipex will be an important showcase to demonstrate our leadership technology in the graphics art market. These will include the latest digital printing systems in the market such as the Océ JetStream 1000 and our award-winning Océ Arizona 550 GT system, which we have oﬃcially launched to the world.” The Océ JetStream 1000 is a full-color web press in the 1000 ppm class for transaction, direct mail, books and TransPromo applications. Also on display will be the Océ VarioPrint 6320 Ultra mono cutsheet printer and Océ ColorWave 600.
Infocus IPEX Media Summit
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Over half (55%) of the companies registered come from overseas
clearly into zones reflecting the production challenges that Canon’s professional print customers face within the graphic arts and CRD sectors. On show will be the most comprehensive range yet of Canon professional print solutions. Products on display will include several imagePRESS colour and monochrome presses, demonstrating jobs managed by Helix Production Workflow, and the imagePrograf range. The new imageRunner Advance Pro series of light production engines will also be seen by a pan-European audience for the first time. “The four years since Ipex 2006 have been a period of enormous change for Canon and our professional print customers”, comments Canon Europe’s Professional Print Director, David Preskett. “The last Ipex was the launch pad for the imagePress series, which marked Canon’s real debut as a serious contender in the production colour marketplace. Since then we’ve worked consistently to develop a world-class range of professional print technologies, solutions and business development tools, all designed to help professional printers evolve their businesses and achieve better margins by creating new value-added services.”
vides a further snapshot of the state of the printing industry. The results of the previous Canon ‘Insight’ studies into the future of digital printing and into the CRD (Central Reprographic Department) market were published in May 2008 and May 2009 respectively. For this third survey, Professor Romano’s team interviewed the largest sample to date, a total of 840 printers, 65.5% of whom were based in Western Europe. The sample included 383 of the 464 interviewed for the 2008 study, the remaining 81 having either merged or gone out of business. The final analysis of the Redefinition of the Digital Printer’ survey is currently being completed and the results will be published in May 2010.
In the run-up to the show, Canon is engaging with printers through a cross media pre-show campaign titled ‘Leap’ to attract them to partner with Canon in developing their businesses in new directions. During the presentation canon also revealed ‘top line’ trends uncovered by a survey of print service providers and industry commentators into the impact of the recession on the printing industry. The ‘Redefinition of the Digital Printer’ survey, the third to be sponsored by Canon Europe and conducted by Professor Emeritus Frank Romano and a team of print media graduates from the Rochester Institute of Technology in the USA, pro-
ﬁnish reprints and small jobs, and additions to the DPS range. Ronald van Hees, Marketing Director, Pitney Bowes, commented, “Ipex 2010 will demonstrate that the Pitney Bowes portfolio boasts solutions that cover every aspect of the mail and messaging process–from dataquality and integrity, to printing, inserting and sorting.
Pitney Bowes Pitney Bowes will be featuring the IntelliJet Printing System, developed in association with HP, for the production print market as an end-to-end print and mail integration product. In addition to a full range of software solutions for print and mail integration, Pitney Bowes, will introduce three new inserters for the transaction mail market, to
Domino Printing Sciences Domino, provider of in-line variable data printing and product identification, will
mark its entry into the full-colour digital printing market at Ipex 2010 with the commercial launch of its new N-Series piezo ink jet range. The N-Series line-up incorporates both stand-alone label printing presses and modules featuring scalable print-width for OEM integration. The N600 digital label printing press to be shown at Ipex offers 1200dpi nominal print resolution with a native resolution of 600dpi and four greyscales operating at a leading edge 5075m/m using durable UV inks. Capable of printing onto a range of paper and plastic
Fujiﬁlm Fujiﬁlm will be demonstrating its range of digital print production and wide-format print solutions. The company will exhibit its new B2 inkjet press, the Jet Press 720, for short-run printing; Inca Onset S20 printer, the latest Acuity Advance HS wide-format device, and the recently announced Uvistar UV inkjet roll
to roll machine, in addition to its Euromedia range and version 3.0 of its XMF cross-media workﬂow solution. The Jet Press 720, which was announced ﬁrst during drupa 2008, makes use of Samba printhead technology for single-pass inkjet printing developed by Fujiﬁlm. The company estimates that the Jet Press 720 will be particularly competitive for print runs under 2,000 sheets. Fujiﬁlm announced that the press is undergoing trial runs at Japanese printing companies and will be commercially launched at Ipex. The Acuity Advance HS wide format UV inkjet printer has a ﬂatbed design that employs a zoned vacuum system to hold all types of media, including irregularly shaped materials or substrates with uneven surfaces. Version 3.0 of XMF provides a wide range of advanced prooﬁng options, including the ability to produce ‘virtual’ 3D proofs and complete job mock-ups via a digital press.
C.P. Bourg C.P. Bourg, manufacturers of print ﬁnishing equipment, will showcase the following products: Bourg near-line sheet feeder with BCM sheet preparation module and BME booklet
‘The Great Debates’ will host a series of interactive expert panel discussions
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label stocks, the N600 will be demonstrated in a reel-to-reel execution with a print width of 333mm (13.1”)–compatible with most standard finishing solutions. The N600 label press can also be configured to operate in-line with a digital finishing solution, such as those produced by GM and AB Graphics, via dancer roller web infeed. The digital label printing press is undoubtedly a major step for the company; however, it remains to be seen how it will take off without features such as the ability for spot colour printing or special effects. “We have been closely monitoring technology and market trends in the digital printing market since Ipex 2006, when we test marketed an early 200dpi prototype machine,” said Philip Easton, Director–Digital Printing Solutions at Domino. “Our objectives in the development of the N-Series have been to provide the flexibility of digital with variable data capability, leading edge productivity and low cost of operation. Ongoing development activities will ensure that Domino continues to sustain its lead in quality and performance.”
Infocus IPEX Media Summit
The organizers set up social programmes for attendees to interact with industry representatives during the summit
maker; BCM rotary slitter; Bourg BSTe collating towers with BME booklet maker; BB 3002 + CMT330 Single clamp binder with in-line three-knife trimmer; and several others. A new near-line booklet-making solution designed to accept stacks of output directly from most of the leading high-volume digital colour printers will be launched at the show. The Bourg BSF sheet feeder can be integrated with the BCMe sheet preparation module. The Bourg BME booklet maker completes the line with a stitch, fold and trim system. “There is a growing demand for highly productive and easy-to-use near-line ﬁnishing systems that can be linked to workﬂow via networks or intelligent marks on the paper being processed”, says C.P. Bourg’s marketing manager, Eric Le Moine. “The launch of the Bourg BSF system provides a solution that adds value to the print process while being usable by the same operator who is running the press. Users like near-line because it oﬀers the ultimate in ﬂexibility while still enabling connection to workﬂow.”
Social events add ﬂavour to gathering
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The organizers set up memorable social programmes for the event attendees to interact with industry representatives and gauge the mood of international print enthusiasts in the run up to the show. British food and entertainment found appreciation among the large international community at the summit. The delegates found themselves treated to a Bateaux London dinner cruise along river Thames on the ﬁrst day of the summit, followed
by equally impressive and relaxed gatherings at the Medieval Banquet and the Stationers’ Hall, which hosted a Gala dinner on the ﬁnal day.
Romano sets oﬀ Great Print Debates Professor Frank Roman’s challenging call to printers with his statement “Printers should not sell printing” is making headlines and bringing fresh interest into the Great Print Debates to be held during Ipex 2010. The debate will explore how printers should be selling print. “Instead, printers should sell solutions to their customers’ promotion and marketing problems. Print is a commodity because all printers have great quality and great service, so the major differentiator is price. Solutions are a profit opportunity because they emphasize value-added services, like database, creative, and fulfilment,” he said. Running on 18 and 22 May, More than ink on paper-how should printers be selling print? is one of a series of free expert panel debates at Ipex 2010 tackling some of the most critical issues facing the print industry today. Produced by world print authority, Pira International in association with Ipex, The Great Print Debates will bring together experts, thought leaders and high-proﬁle industry representatives. According to Pira, the days of selling print based on equipment speciﬁcations are over. Today printers need a technology or customer-driven strategy to attract proﬁtable work that is more than just ink on paper. The panel will discuss how printers can make money from services including fulﬁlment, personalisation and mailing. In addition, the panel will explore the optimum technologies needed to execute these strategies and the changing competitive landscape with digital increasing its market share from conventional printing methods. The Debates come at a critical time according to Pira Consultant and Great Debate chair, Sean Smyth. “The industry is in an unprecedented period of change, exacerbated by the deep recession. Cash conservation is a short-term tactic, not a strategy to build a successful business. These debates provide an opportunity for industry players to put their heads above the parapet and think about how their businesses, and their careers, might progress satisfactorily under new conditions.”
Trends in IPEX
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Industry requires pioneering spirit
Andrea Bötel has more than 20 years experience in the print graphics industry. After her traineeship in 1986 as a layout production technician (specialising in repro ink technology), and later working as a Chromacom operator for a reputable media services company, she successfully graduated (1992-1994) as a certiﬁed print technician. In 1994, she began her journalistic career as managing editor for pre-press for the trade magazine, “Deutscher Drucker” in Stuttgart, where she later transferred to publishing practice (with the same publishing house). After three years on the permanent staﬀ, Andrea Bötel launched her career as a freelance journalist in 1997.
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Three trends are important both in sheet-fed and web fed printing: machines must be fast, productive, environmentally-friendly and economic. Web print systems have to compete with increasingly faster and wider sheet-fed presses, and smaller sheet-fed machines are losing market share to digital printers. All industry segments strive to achieve fully-automated production. The trend towards “added value” solutions has also emerged as a way of diﬀerentiating printers from the competition. By Andrea Bötel Caught in a process of consolidation, the industry is undergoing signiﬁcant change aﬀecting print and media service companies as well as manufacturers and suppliers of this sector. Although high proﬁle merger talks between Heidelberger Druckmaschinen AG and Manroland failed, rumours of takeovers and mergers continue with no end in sight. The new ownership of Goss by the investor, Shanghai Electric is also fuelling debate and speculation. Behind all this lies the fact that the worldwide market for oﬀset presses is shrinking and supplier structures must adapt to changed circumstances. It remains to be seen what Germany’s three major suppliers (Heidelberg, KBA and manroland) will do in future, and it is similarly unclear whether the market can sustain three competitors. Companies from India such as The Printers House Ltd., producing single-plate newspaper presses, are gaining importance having concluded a comprehensive sales agreement with Koenig & Bauer. Other manufacturers in the Far East are also improving sales and quality and gaining inﬂuence in the western market. However, new partnerships also introduce issues about technology and expertise.
Trends in IPEX A SMALLER MARKET FOR PRESSES
The two crucial questions are how important will be the inﬂuence of Asian press manufacturers for the western market, and how large will the market for oﬀset printing presses be in future? One thing at least is certain: the process of change is irreversible. Even with less pressure on the volume of new quotations, and even if orders for new machines increase again, there is no going back to the levels of recent years. Ever faster and more productive machines guarantee higher output,
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Web print systems have to compete with increasingly faster and wider sheet-fed presses
and today one printing press does the job previously accomplished by two. And the new oﬀset presses also have such high capacity that printing is often completed at cost price or lower, simply to ensure machines are used to maximum capacity - a vicious circle that encourages challenging competition. For their part, print buyers expect increasingly competitive prices, so accelerating the price pressure with adverse consequences for print media service providers worldwide.
PRINTERS FACE ECONOMIC CHALLENGE
All manufacturers know that sales of oﬀset presses are stagnating, or even in decline, in western
countries. Since the credit crisis, they are feeling the impact of a signiﬁcant cutback in investment, with the resulting need to make staﬀ redundant and reduce production capacity. Such conditions also oblige all those involved to develop a new strategy, releasing unforeseen creativity. Fast presses, state-of-the-art inkjet systems, automated plate changers, digital printer control – technically can meet the needs of the most demanding of printers. But where are the challenges for the future? How can the oﬀset printer diﬀerentiate themselves from the competition? What
safety and speed as well as energy eﬃciency. All suppliers will continue to focus on these factors for future developments, as Thomas Hauser, Marketing Manager of Manroland, explains: “We put a lot of investment into innovations to print faster and more cost-eﬀectively, and to simplify print production. Automated processes, correctly integrated into the workﬂow, oﬀer added value and promise technological and economic advantages.” KBA is also concentrating on cost-eﬀective and automated production as the central element of innovations. “The most important thing for any
constitutes added value in terms of service? The manufacturers have to ﬁnd answers to these questions if they want to continue to supply their clients and safeguard market share. They must therefore clearly understand their clients’ needs to make the right strategic decisions. Press manufacturers have identiﬁed this and oﬀer various solutions to ensure that print service providers oﬀer their customers added value.
printer is a reliable and economic printing press,” says Christian W. Knapp, Managing Director, KBA/ UK. At Komori too the emphasis is on increasing productivity and improving automated production. Philip Dunn, Komori’s Marketing Manager Europe, comments: “The challenge right now – as we come out of recession and order enquiries start to ﬁlter through - is to try to ensure that quotations win the order! That means focusing on greater productivity, probably with increased automation, as manpower levels are likely to have been reduced.” Environmentally-friendly print production and process optimisation are ultra -important
LESS WASTE PROTECTS THE ENVIRONMENT AND CUTS COSTS
In recent years, presses have been enhanced in a variety of ways that improve quality, productivity,
trends in sheet-fed printing, according to Thomas Fichtl, Head of Corporate Public Relations at Heidelberger Druckmaschinen AG. “Considering makeready times, for instance, the key question is much time elapses between the last sheet of one job and the first good sheet of the next. Our top priority is to help the customer produce more saleable sheets.” He adds that stable production and constant speeds are important for all paper stocks, and that reducing the number of waste copies during makeready also impacts on both cost and environmental factors.
AUTOMATION – A MAJOR INNOVATION
opportunities, new applications and new business models.” Manroland’s autoprint machines promote what the company call its “one touch” vision – printing continuously at the touch of a button. According to this vision the pressroom of the future will resemble a “black box”, where the process starts with data entry and ends with finished print products being loaded onto pallets to be conveyed to transporters. The Manroland modular solution is marketed under the brand name of “APL Logistics”, and APL pioneers in Germany include the “Neue Osnabrücker Zeitung” and “Freie Presse” in Chemnitz. KBA also has a solution for “no manpower” plate transport. The modular plate transfer system – “KBA Plate Trans” – was developed in collaboration with Beil, the printing punch and plate bender specialist, and closes the automation gap for KBA users. With the “autoplate system”, Goss has its own automated plate punch, although at the time of writing, no information was available about a transport solution for printing plates.
LONG PERFECTOR PRESSES FOR FAST STRAIGHT PRODUCTION
It isn’t just web pressrooms that are focusing on full automation: automated solutions for sheet fed printing also continue to gain momentum. Komori is introducing the KHS-AI makeready system, which, according to Philip Dunn, requires only 15 to 20 sheets throughput, a ﬁgure
that represents practically no waste. Long perfector presses are used in many areas for eﬀective production, enabling printers to print four-colours-over-fourcolours in one pass. At Ipex, Komori will also use a Lithrone S840P long perfector to print the “Ipex Daily” live at the show. Long perfector presses are a trend that KBA is also keeping an eye on. “Magazine production in B2 is shifting to 10-colour long perfector presses where printers print four colours over four colours and seal the products in a single pass,” says Christian W. Knapp
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But improvements in printing processes are not the only major trend. Above all, processes before and after printing are the focus of measures to boost productivity. Automated logistics systems to transport paper pallets and webs to the presses and take printed sheets to other processing stations or in-line ﬁnishing systems are merely two examples of integrated solutions that manufacturers frequently oﬀer in collaboration with partners. In the web oﬀset segment in particular, automation will be important for the future. Manroland, KBA and Goss oﬀer various solutions
for fully automated production, from plate production to plate transport and automated plate loading and unloading systems. Eric Bell, Marketing Manager for Goss International, regards automation as a cornerstone of the competitiveness of print compared with other media: “Innovation – particularly in the area of automation – will remain vital to making printed products more competitive and to creating new
Trends in IPEX cardboard in thicknesses from 0.35 to 1.6 millimetres (boxes 200 to 1.300 g/m², corrugated cardboard E-, F- and G ﬂute cardboard) – potentially too large for any ﬂexo system to handle.
MANAGEABLE COMPETITION FROM DIGITAL PRINTING
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Smaller sheetfed machines are losing market share to digital printers
SHEET-FED PRINTING – QUALITY WITH UV
Sheet-fed printers face a number of new challenges in today’s market. High quality and short run lengths have to be printed in a shorter period of time, and the modern print provider can no longer survive just by printing sheets; added value options are essential. Users of traditional oﬀset presses are accustomed to printing various varnishes and UV colours. Now Presstek – a provider of machines on which plates are direct-imaged inside the printer – is oﬀering its customers UV printing. At Ipex the company will introduce the Presstek 52DI-UV, which is ﬁtted with a UV dryer, and can use all UV colours. This enables users to print plastic and similar substrates with a high quality ﬁnish. Another version of the DI printer - the 52DIAC - features an “aqua coater” for in-line coating and will make its European debut at Ipex. But the highlight at the show will be the 75DI, capable of printing four pages in 5 or 6 colours. Additionally, the manufacturer will show the new CTP thermal plate, Aeon, for long run lengths up to 200,000 copies.
PACKAGING - A HOTLY CONTESTED MARKET
An important trend in the packaging sector is large-format
oﬀset printing, with a number of presses already on the market, including the Roland 900, the KBA 142, 162 and 205 machines and the Heidelberg Speedmaster SM XL 145 and XL 162. Heidelberg ﬁrst ventured into large-format printing at Drupa in 2008, with considerable success. At the end of 2009 Bernhard Schreier, Chairman of the Management Board at Heidelberger Druckmaschinen AG, explained: “We have achieved the goal of winning over established largeformat users with a new machine concept using short makeready times, high print quality and high reliability. Since Drupa 2008, about 30 machines have been sold with the new large formats 145 and 162.” The company says that about half of all machines sold until now have been in the packaging sector (folding cartons and display), with the other half for jobbing printing and publishing. Overall, twelve machines are already in production. The top performer for sales and installations is Germany, followed by France, Italy and the USA. In large-format printing, automation options as well as logistics and workﬂow concepts are the focus of developments. The new production potential of largeformat presses are also increasingly attracting ﬂexographic printers to this technology. The Roland 900, for instance, produces high quality print on solid and corrugated
In the A3-format sector, digital print systems are steadily gaining market share in sectors where they have a clear advantage, such as forms printing. Here, oﬀset machines can only succeed if they feature added value options such as UV printing or can print on diﬀerent print materials. At Heidelberg, which withdrew from the digital printing market several years ago, competition from digital printing systems is not apparent: “Oﬀset printing will also have cost advantages in future, starting from run lengths of about 200 to 300 copies”. The same applies to Komori: “Currently, oﬀset printers in the B2 market already achieve speed and high material ﬂexibility, so they will not be challenged by digital printing in the near future,” says Philip Dunn
INDUSTRIALISATION OF OFFSET PRINTING
Although not all manufacturers could respond in time to be included in this feature, the major trends in oﬀset printing are pretty clear. The most important challenge for oﬀset printing is to remain competitive, and the winners here will be the companies that exploit all the technical possibilities in the ﬁght for new orders and prices, and produce fast, eﬃciently and economically. This may be achieved with a perfectly harmonised workﬂow or the use of automated features. Asian manufacturers are moving ever closer to achieving the quality standards of western presses. This competition is forcing manufacturers to constantly review their production methods to win new customers and keep their existing ones. Looking ahead, one thing is certain: those companies with plans to maintain stable business results will have to invest to stay at the top in all areas, which means that not only the manufacturers, but also the printers must develop a new to market strategy.
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Analysis Credit Control
recent years that ended so abruptly towards the end of 2007 was like a storm front sweeping through unexpectedly, yet all the evidence of lurking danger would have been available to see if a decent sales ledger annotated for risk had been kept. Carrotte describes the system he believes should be implemented: “I call it Comparative Percentage Analysis (CPA) and it is really a diagnostic tool that allows you to monitor how clients are paying you, but its main attribute once installed is it shows where ‘the fat’ (the good parts) lies and where there are problems.” Before we develop how best to put in a CPA, it is important to grasp an awareness that what is being embarked on here is an overall tightening up on procedures in a business. Sloppy order input, poor ﬁlling out of job sheets, not identifying customer names correctly, (whether the client is a partnership, a company or an individual), how quickly the invoice goes out after the job is produced and what system is in place to verify the customer is satisﬁed with what has been produced. Another step that needs to be taken before a CPA is put in place is an analysis of how closely you follow a ‘terms of trade’ structure. Having a terms of trade structure creates a contract which is enforceable if any aspects of it have not been adhered to, but remember this is very much a two way street; if for example your terms of trade state strictly 30 days and you let a client drift to 45 days or longer, it could be deemed that you have willingly varied your terms of trade. A good ‘terms of trade’ structure will include: 1. Your terms for all sales transactions 2. An internal credit policy – this is for internal version of the Terms of Trade, laying down procedures and limits your own personnel must adhere to 3. A Credit Account application form, signed by the client including conﬁrmation of your terms 4. Other stationery complying with the local rules. The UK has
Customers need print and will try to either not pay for it or delay payment for as long as possible; so printers will consider giving each customer a risk assessment
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There is virtually no way any business can thrive without print, and for a printer this creates both opportunities and risk. Customers need print and will do anything to either not pay for it or delay payment for as long as possible; so it makes considerable sense then for a printer to give each customer a risk assessment. Commercial print for a lawyer or an accountant, for example, would primarily be letterheads, compliment slips and business cards. For the lawyer, outside print would have a low priority on his overall budget costs; conﬁdential print such as his clients’ briefs will almost certainly be managed from within his own premises. Businesses from clients such as these tend to have low risk but also low in revenue and proﬁtability, but payment will be prompt; it must be noted that the risk here is low. But what about the client whose demand for print is closely linked to his ability to sell goods and services? Print can be absolutely crucial to his overall success. Also print that is linked to publishing, real estate, fast food outlets and retail sales of high value items, for example, will have high risk and the potential to go bad very quickly; the potential to default will be strong. Risk assessment should only be a starting point to control bad debts. Ian Carrotte, Managing Director of ICSM, one of Europe’s leading credit reference agencies believes: “Credit control is making sure you only sell to customers who can aﬀord to pay you, but of equal importance getting them to do so and promptly!” Apart from giving each client a rating, a similar approach should be taken with the sales ledger, provided of course there is one. Small printers are notorious for keeping much of their crucial business data in their heads or haphazardly stored on a computer. A well-constructed sales ledger can be like a weather forecast; it can predict stormy times when cash ﬂow is in danger of collapsing. Without doubt it is in this area that most printers will fail or succeed. Getting jobs is very rarely a problem; getting paid for them always is. The buoyant conditions of
a Business Names Act and (for limited companies) the Companies Act 1985.
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For the CPA approach to actually work, a business must make sure that the following conditions have been met or are under control: • Customers have a risk factor identiﬁcation (and on-going monitoring to identify worsening situations) • Conﬁrmation that the customer accepts YOUR terms as the basis of trading • Accurate and timely invoicing of work done • Eﬀective and rapid processing of queries and disputes • Regular and eﬀective contact with customers about payment
All classic nerdy accountant stuﬀ, but absolutely crucial to have in place when the time comes to chase up a faltering debt. You might think you are too busy to carry out all this nit-picking tedious exercise, but there is another beneﬁt of CPA that will follow if you carry out what really is a good housekeeping exercise; you won’t ﬁnish up wasting scarce marketing and sales resources chasing business with clients who are bad payers. Putting it succinctly, Carrotte says, “It is a fact that the average payment time in the printing trade is 58-59 days. Averages, of course, are
made up of good and bad and it is not clear whether the average is based on numbers of accounts, or value. If the latter, then the picture is less rosy for the smaller trader, but even so, it takes a lot of ’90-day plus’ traders to oﬀset those ﬁrms who pay largely more or less, to terms – and 30-day Terms at that!” What also could be added is that customers will grab whatever credit they can, regardless of whether the print being bought warrants it or not. A printer requires credit or cash reserves because some considerable time can be involved in processing an order, particularly if there is quite a lot of outside fulﬁlment required. From the time paper is ordered and plates are made till the job is delivered to the client, as much as four weeks can elapse. Very rarely is such longevity a characteristic of the print buyer’s needs. He will leave the ordering of the print till the last minute and the purpose for which the print was bought will in most cases be very short. Once used the incentive to pay for the print drops away dramatically. Citing some examples, a print order may be for documentation to be used at a trade show, or instructions on how to work a particular tool or it may be a magazine. A printer must recognize that the problem his client has in getting his money in not the printer’s problem and if his client needs credit to fund his collection period then he should look elsewhere. It is for reasons like these that it is absolutely critical to have signed copies of your terms of trade and then enforce them and if you are on ‘net monthly’ terms (payment by the end following the month of invoice) then you can apply the following rules to your installed CPA: a) The current month is an indicator of the overall health of your company’s customer service. If you have a good relationship with your customers then it is likely that even a small percentage of ‘current’ invoices (those that get paid without waiting till the following month) will be included with the 1-30 day payments. b) The 1-30 day column is a further indicator of your standing with your customers, particularly in respect of their perception of your credit control policies. It should be below 50% of the previ-
ous month’s sales (i.e. 50% plus paid within terms). c) The 31-60 day column reﬂects the eﬀectiveness of your follow-up collection techniques and your query management systems. If you are successful you should have only 20% or less of the credit sales unpaid, and a lot of that should be in query; i.e. being chased up. d) The 61-90 day column should be minimal and either in query or on the way to Court! 7.5% is high for this column. e) Anything over 60-90 days is a potential write-oﬀ! If you are writing oﬀ 2.5% of turnover, you have a problem! Thanks to such a long period of economic growth most printers, particularly those at the smaller end of the scale will regard what has been outlined as 20/20 hindsight; something we are all blessed with. What can be done about collecting bad debts now in existence? Generally speaking those who can’t pay won’t, and unless you have been scrupulous in pursing the debt to the letter of your terms of trading you will struggle to have the debt enforced in a court of law. The message really is to tackle the problem early and constantly, ratcheting up the process steadily, politely and ﬁrmly. Other tips that ICSM suggest are as follows: 1. Screen out poor performers from new business activity and make the most of your marketing budget. Checking the contacts in your customer and marketing databases against their credit and ﬁnancial reports means you can weed out high-risk business prospects and ensure they are not targeted as part of your new business activity. Would you target a business in the ﬁrst place, for instance, if you knew they had a poor payment record or were already on a rocky ﬁnancial footing? 2. Check the payment trends of existing and potential customers. Printers should also be checking the payment trends of potential customers with that potential client’s main suppliers before extending him credit. Also but not surprisingly, evidence of bills being settled later and later each month is one of the key indicators of a deteriorating cash position within a business.
Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place
Tel: +971 4 391 1210 Fax: +971 4 390 9561 classiďŹ firstname.lastname@example.org
Jobs Situations Wanted Production Manager: Indian Male with 17 Years Experience in Printing & Packaging ﬁeld able to handle Oﬀset Machines, Roto Gravure, Flexo Graphy, Folder & Gluer, and Cutting & Greasing Machines. Now seeking for a good opportunity. For Detailed CV Contact: + 91 98400 65936/ Email: Plravi2u@gmail.com An experienced Printing Engineer, seeks suitable position in a reputed printing / material supplies Co. Call 056-6925895. Sales Manager, MBA, with 20 years experience (1+ years in UAE), in steel, fabrication, building materials, contracting, machinery, printing, packaging, FMCG, UAE D/L and NOC available, seeks suitable position. Contact 0501081208. 5 yrs. experience in printing, quality control, proofreading, customer service & sales, seeks job. Contact 055-5169878.
Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place Tel: +971 4 391 1210 Fax: +971 4 390 9561 classiﬁed@meprinter.com
Sales Manager MBA, with 20 years exp. (1+ yrs. in UAE) in steel, fabrication, machinery, contracting, building materials, printing, packing, FMCG, NOC available, seeks placement. Call 050-1081208. POTOMAC/CERUTTI MACHINE OPERATOR 5 years experience in gravure printing with 3 years diploma of printing & graphic arts. Experience on rotomac & cerutti machine. Seeks for good position Contact:-Mr. Mubashar Ahmad Mobile : +923214321137 Home : +92(042)7596966 CTP OPERATOR 10 years experience on CTP
machine with 3 years Diploma in printing & graphic arts. Good Knowledge in Esko graphics software such as Station, Plato and also able to change the CTP diode laser. Experience on digital imager used for photopolymer plates, engraver for rotocylinder making. Seeks for good position Contact:- Mr.Muhammad Afzal Mobile: +923334150021, Home: 92(042)7441829 Production / Prepress Manager 35 yrs, BE-Printing Indian Male working as Prepress Manager in GCC. 12 yrs of hands-on working experience in Prepress, Newspaper, Commercial Web fed and Sheetfed, Security and Digital Printing is in search for good opportunity. Contact Email: kausik1974@rediﬀmail.com Polar Professional Operator. Indian Male, Age 44, with more than 15 years of experience in polar 115 e, 137 e and other guillotine operators and 10 years UAE experience in binding related ﬁeld, Seeks for good position. Email: email@example.com
Contact: +971 50 3546703 / Email: firstname.lastname@example.org Graphic Designer Syrian Male, with 6 years of experience in the full range of visual medium, providing high quality graphics solutions as well as managing trademark equities and ensuring consistency in the marketplace. Expertise in Adobe Photoshop CS (Advanced), Illustrator and In Design. Seeks for a good opportunity. For detailed CV Please contact: +971 50 8945894 / E-mail: email@example.com Graphic Designer Tunisian women, with 14 years experience in Gravure Printing for Flexible Packaging Company. Presently Working in Pre-print department, specialist in Photoengraving steps before engraving cylinders with well qualiﬁed and wide knowledge in the Helio-Printing domain. Expertise in Adobe Photoshop, Illustrator and Art-Pro. Practice good Arabic, French and English seeks for a good opportunity. For detailed CV Please contact: +216 22 616 180 / E-mail: chema. firstname.lastname@example.org.
Printing Production Executive. Indian Male, with D/L, seeks job in printing sales & marketing. Contact Phone: 050-7184402 / E-Mail: email@example.com. CTP Operator & CTP Job coordinator. Indian(kerala) male Age 28 with 5 years experience in CTP operating system. Good knowledge in all concept of prepress techniques and page lay outing (mounting) and color management. Ready to relocate anywhere in middle east. Kindly contact: firstname.lastname@example.org Machine Operator Indian Male with More than 10 years of experience as Machine Operator now seeking for a good opportunity. For Detailed CV
Graphic Designer Indian Male with More than 16 years of Professional Experience including 10 Years in U.A.E hands-on design experience including magazine publishing and advertisement. Ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. Practice good English seeks for a good opportunity. For detailed CV Please contact: +971 50 7648845 / E-mail: email@example.com Production Manager 33 yrs, Indian Male, seeks position of Print Production Manager or any suitable position. Email: firstname.lastname@example.org or Contact: +966 551219473.
Large Format Printer Operator Allan G. Ramos, Filipino, looking for a job as a Large Format Printer Operator. Knowledgeable for indoor and outdoor machines, preparing ﬁle and knowledge how to use software’s such as Adobe Photoshop, Corel Draw, Illustrator... contact no: 050-7358466 or email at email@example.com Technical Operator more than 6 years experience in the ﬁled of rebuilding of second hand machinery for rotogravure cylinder making and other service (chemical analyses for plating tanks looking for a good opportunity. Contact - Email: firstname.lastname@example.org / Tel: 00202 22411238 Printing Machine Operator Pakistani Male with Diploma in Printing and Graphic Arts. Having More than 2 years of experience as Printing Machine Operator now seeking for a good opportunity. For Detailed CV Contact: 0334-4193370 / Email: email@example.com Fresher to Printing Industry. Indian Male, University Topper throughout B.E. (Printing) right now looking for a job in printing industry. So please Contact Email: firstname.lastname@example.org. Production Manager / Assistant Production Manager Printing & Publishing Industries, 16 years of experience in production, estimation and client servicing seeks job opening in the same industries, for further Details Contact - 00971 50 5024708 (UAE) / Email: email@example.com
Professional Photographer & Designer, with 10 yrs. exp. in
Marketing Manager or Working Partner 14 yrs. experienced available for printing press, advertising or gift supply Co. Contact 0505430456. Keralite, age 28, w/3 yrs. UAE exp. in printing ﬁeld, own car, on residence visa, seeks job. 0557801245
Vacant Positions Adast / GTO Printer required for a printing Co. Salary + accommodation + visa. Call 050-2989679 / fax CV to 04-3412722. Female Magazine Advertising Coordinator, with 3 years experience in Dubai, required immediately. Must be capable of independently dealing with advertising agencies, printing press & distribution companies. Must be well-versed in MS Oﬃce, ﬂuent in English and familiar with all aspects of print media advertising and distribution. Visa provided. Email CV with photograph to: firstname.lastname@example.org TANZANIA PRINTERS LTD. DAR ES SALAAM, Tanzania. PRINTING SUPERVISOR (2 posts) Experience: 5+ Years Education: Preferably Printing Diploma/ Degree Skills: Operating Printing Machine, Production Control, Maintenance,
Quality The candidate must have knowledge of working with state of the art multicolour litho printing machines. Experience in the ﬁeld of UV / Flexo Printing will be an added advantage. Interested candidates send your applications with the subject TP02 to email@example.com One of the leading printing presses in Dubai / Ajman requires the following candidates: GTO PRINTERS - 4 Nos, KOMORI 4-COLOUR PRINTERS - 4 Nos, HEIDELBERG 5-COLOUR PRINTERS - 4 Nos. LIBERTY PRINTING PRESS LLC - Please send your CV to Email: firstname.lastname@example.org | Fax: 06-7431343. Production Supervisor required for oﬀset printing. Send CV to 06-7432940 / email@example.com � Production Manager, with a D/L & experience in printing services, required. Email: globalid@emirates. net.ae Operator for oﬀset printing machine (Ryobi), required for a printing press. Call 050-2211273 Maintenance Manager required for a printing & packaging company. Email CV to: firstname.lastname@example.org Window Patching Machine Operator, with experience, reqd. for the printing industry. Send CV to: email@example.com Die Cutting Machine Operators
Xingraphics Technician wanted in MEA 3 years experience in thermal CTP operation; Troubleshooting & Maintenance experience on either of Kodak, Screen, Agfa, Heidelberg thermal CTP; Familiar with thermal CTP platemaking; Experience in oﬀset sheetfed or webfed printing machine; Fluent in English and good communication; No problem to travel in Middle East & Africa region; About Us: With manufacturing facilities in Xindu Industrial Development Zone, Chengdu Xingraphics Co. Ltd, is a leading graphics industry supplier synonymous with excellent customer service, is dedicated to the manufacture, sales and service of thermal plate technology world wide. For more information, please visit our website: www.xingraphics.com
Please send your CV to us at firstname.lastname@example.org
Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place ME Printer March 2010
Graphic Designer cum Printer Operator, with 3 yrs. UAE exp. in digital printing Co. 050-3957279.
shooting, developing & printing, seeks job. Call 050-1723652.
Remarketed equipment Remarketed equipment required for a printing & packaging Co. in RAK. Email CV to: email@example.com
Production Supervisor, with experience, required for a printing company in Dubai. Email CV to: firstname.lastname@example.org
We are urgently looking for the
Forklift Operator required for a printing & packaging company in Ras Al Khaimah. Email CV to: email@example.com
(Mobile: +91 9790000133) E-mail : firstname.lastname@example.org
following machines. 1. Mitsubishi 3F-6, 1992+ 2. Mitsubishi 3F-6/7/8+LX, 1993+ 3. Mitsubishi 3F/H-4, 1998 ~ 2002 4. Mitsubishi 2F-4/5, 2000+ 5. KBA R105-6+LX, 2000+ 6. Miller TP94-2, alcohol dampening 7. Akiyama JP240, 1996+
Quality Control Inspectors, with 2 years experience in printing & packaging ﬁeld, required. Email CV to: email@example.com Graphic Designer cum Digital Printing Machine Operator required for a company. Email: firstname.lastname@example.org EHS Professional required for a printing press in Abu Dhabi. Email CV to email@example.com
Remarketed equipment Remarketed equipment available for sale available for sale Heidelberg SM102-5P, 5 Colours Heidelberg SM52-4LX, 4 Colours 72x102 machine, 1991 Model. 36x52 machine,2008 Model. Heidelberg GTO 52-2, 2 Colours Heidelberg GTO 52-4, 4 Colours 36x52 machine, 1992 Model. 36x52 machine, 2008 Model. Heidelberg Varimatrix 105 CS Heidelberg 105, Folder Die-CuttingEco machine, 2006 Gluer Model. 6 Corners machine, 2007 Model. Heidelberg Suprasetter 105 CtP Heidelberg Speedmaster CD102-4, 2006 Model. 4 Colors, 72x102 machine, 2008 Model. Heidelberg MOV-P, 4 Colours Heidelberg MOV-P, 4 Colours 46x64 machine, 1988 Model. 48x64 machine, 1983 Model. Roland R 204, 4 Colours Heidelberg SM52-4LX, 52x74 machine, 20024 Colours Model. 36x52 machine, 2003 Model. Heidelberg Gulf Est. Mr. Mahmoud Heidelberg GulfMustafa Est. Remarketed Product Manager Eng. Mahmoud Mustafa P.O.Box 34133 Dubai Manager - UAE Remarketed Product Tel +97134133 4 3477720 174 P.O.Box DubaiExt. - UAE Mob +971 50 424 7080 Tel +971 4 3477720 Ext. 174 firstname.lastname@example.org Mob +971 50 424 7080 www.heidelberg.com email@example.com www.heidelberg.com
8. Osako saddle stitcher 368, 1990+ and Muller Martini 335, 5 cover , 1528cover 9. Stahl folder T66/642 and K66/4KL 1993+ 10. Heidelberg CD102-5, 2005+ or Mitsubishi Daiyamond 3000LS-5, 2005 11.Ryobi 662PFHX ,2000 onward 12.Ryobi 524HX 13.Horizon Booklet maker 14.Aster sewing 1994 onward Contact: Mr. Shin.M.C
Quality Control Inspectors required for a printing & packaging company in RAK. Email CV to: firstname.lastname@example.org
Tel : +82-2-562-2723 / Fax : +82-2-562-
Assistant Printing Machine Operators required for a printing & packaging Co. in RAK. Email: email@example.com
KOMORI L 440 + L
Gluing Machine Operators required for a printing & packaging company in RAK. Email CV to: firstname.lastname@example.org
1098 / Email : email@example.com
Machinery for Sale Year: 1995-6 Colors: 4 Graﬁx Technotrans Komorimatic dampening Console: PQC FULL/APC AMR
Assistant Gluing Machine Operators required for a printing & packaging Co. in RAK. Email: firstname.lastname@example.org
Sheet decurler Diagonal register All 3 washers (Blancket, Roller and cylinder) Impressions: 180 mm.
ROLAND 201 T OB Year: 1989
We are urgently looking for the
KBA RAPIDA 142-2-SW.
MITSUBISHI DAIYA 3F-4, 3G-4, 3H-4
(NO FULL APC)
Perfecting: 2/0 - 1/1
1998~2005 MITSUBISHI DIAMOND
Size: 102 x 142 cms.
3000-5, 3F-5, 3G-5, 3H-5 (NO FULL
Serial No: 361354
Please Inform Us Details For Avail-
able Machines With Speciﬁcation.
• Availability; - Immediately.
Video in perfecting
Smyth Sewing Machine
All 3 washers automatic
• MODEL: - Smyth Sewer.
Impressions: 144 mm.
• Construction Year: - 2007.
PRINTING LICENCE FOR SALE
• Serial No:-150L.0134.4D.07
5 year old Printing Licence for sale
IBERICA TR - 105 / F - 400
• No Of Signature:- 2 to 180
in Dubai. Please contact serious
• WITH LAP FACILITY.
buyers to Mr.Jacob C.Komatt ,
• Size For Sew:-8.5 x110mm
Mobile: 050 678 6262/ E-Mail:
SIZE: 75 X 105 CMS.
(Minimum) and 34.5 x 55 Maximum.
9.000 S/ H.
• Availability:- Immediately.
Contact: Fernando de Canivell
PRINTING PRESS FOR SALE CMC Bagging machine.
A running printing Press for sale
• Model:-CMC Prictica.
with Machineries in good condition
Tel. +34 93-200-4433
• Mail bagging machine
in one of the emirates of UAE. Seri-
Mób. +34 667612245
• Year OF Construction: - 2007 – 2008.
ous Buyers can Contact Mr. Perera.
• Product Size:- Length
Mob: 050-6317781 / E-Mail:
120/350mm, Width 100/250mm
SM 52 Printing Machine • HEIDELBERG SM52 – 4 COLOURS
• Sealer Cut Size :- Length
+ VARNISH UNIT.
380/120mm, Width 100/300mm,
PRINTING PRESS FOR SALE
• Construction Year: - 2007-2008.
Small running printing press for
• Size: - 35 x 50 cms.
• Max Diameter of Roll: - 400MM.
sale: one two color , and one single
• Total No Of Impressions:-
color oﬀset machines, 72 cutting
Contact: Mr. Ali Hinnaowi,
and other accessories with 3000
• Console: - CP2000.
sq feet building with sound power
• Alcolor :- Baldwin Unit
Tel: 00971-4-282-6664 Ext:14
serious buyers may mail;
• All 3 washer (Blanket , Roller and
Contact: Mr. Abdurahman,
Mobile: 050-4972669 / Email:
• In production.
M i d d l e
E a s t
P r i n t
Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place
C o m m u n i c a t i o n
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ﻃﺮﻕ ﺍﻟﺪﻓﻊ ( )ﻟﻠﻤﺸﺘﺮﻛﲔ ﺩﺍﺧﻞ ﺍﻹﻣﺎﺭﺍﺕ ﻓﻘﻂME Printer FZ LLC ﺷﻴﻚ ﻣﺼﺮﻓﻲ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ
ﲢﻮﻳﻞ ﺍﳌﺒﻠﻎ ﻋﺒﺮ ﺍﻟﺒﻨﻚ
ME Printer ﺣﻮﺍﻟﺔ ﻣﺼﺮﻓﻴﺔ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ
ME Printer FZ LLC- A/C# 0079-183781-001 - Emirates International Bank - Jumeira Branch – Dubai UAE - SWIFT # EBILAEADJUM ﺍﻟﺒﺤﺮﻳﻦ، ﺩﻳﻨﺎﺭ١٨ ﺍﻷﺭﺩﻥ، ﻟﻴﺮﺓ٥٤,٠٠٠ ﻟﺒﻨﺎﻥ، ﺟﻨﻴﻪ٢٢٥ ﻣﺼﺮ، ﺭﻳﺎﻝ١٨٠ ﻗﻄﺮ، ﺩﻳﻨﺎﺭ١٤٫٥ ﺍﻟﻜﻮﻳﺖ، ﺭﻳﺎﻝ١٨٠ ﺍﻟﺴﻌﻮﺩﻳﺔ، ﺩﺭﻫﻢ١٨٠ : ﺍﻹﻣﺎﺭﺍﺕ:ﻗﻴﻤﺔ ﺍﻻﺷﺘﺮﺍﻙ ﳌﺪﺓ ﻋﺎﻡ ﻛﺎﻣﻞ ﻟﻜﻞ ﺩﻭﻟﺔ ﺣﺴﺐ ﻋﻤﻠﺘﻬﺎ ﺩﻭﻻﺭ٥٠ ﺍﻟﺪﻭﻝ ﺍﻷﺧﺮﻯ، ﺭﻳﺎﻝ١,٨٠٠ ﺍﻟﻴﻤﻦ، ﻟﻴﺮﺓ١,٣٥٠ ﺳﻮﺭﻳﺎ، ﺭﻳﺎﻝ١٨ ﹸﻋﻤﺎﻥ، ﺩﻳﻨﺎﺭ١٨
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P. O. B o x 5 0 2 1 8 3 - D u b a i - UA E , Te l : + 9 7 1 4 3 9 1 1 2 1 0 , Fa x : + 9 7 1 4 3 9 0 9 5 6 1 , E m a i : s u b s c r i b e @ m e p r i n t e r. c o m , w w w. m e p r i n t e r. c o m
ﻣﺸﻜﻠﺔ ﺍﻟﺘﻤﻮﺝ ﻭﺍﻟﺘﻘﻮﺱ ﺍﻟﻌﻜﺴﻲ ﻟﻸﻓﺮﺥ ﻋﻠﻰ ﻃﺎﻭﻟﺔ ﺍﻟﺘﺴﻠﻴﻢ ﺑﻘﻠﻢ :ﺩ .ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ ﻻ ﺷـــﻚ ﺃﻥ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴـــﺖ ﺗﻌﺘﺒﺮ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﻄﺮﻕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺘﻲ ﺗﺤﺘﻮﻱ ﻋﻠﻲ ﻣﺘﻐﻴﺮﺍﺕ .ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓﻬﻲ ﻟﻬﺎ ﻧﺼﻴﺐ ﺍﻷﺳـــﺪ ﻣﻦ ﺍﻟﻤﺸـــﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ ،ﻭﻓﻲ ﺳﻠﺴﻠﺔ ﻣﻦ ﺍﻟﻤﻘﺎﻻﺕ ﺍﻟﻤﺘﺘﺎﻟﻴﺔ ﺑﺪﺃﻧﺎ ﺗﻨﺎﻭﻝ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺃﻫﻢ ﻫﺬﻩ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ ،ﻣﻊ ﺗﻮﺿﻴﺢ ﺃﻫﻢ ﺃﺳﺒﺎﺑﻬﺎ ﻭﻃﺮﻕ ﻋﻼﺟﻬﺎ. ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﺭﺃﻳﻨﺎ ﺃﻥ ﻧﺘﻌﺮﺽ ﻭﺑﺎﺧﺘﺼﺎﺭ ﻟﻤﺸﻜﻠﺔ ﺍﻟﺘﻤﻮﺝ ﺍﻟﻌﻜﺴﻲ ﻟﻸﻓﺮﺥ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻋﻠﻰ ﻃﺎﻭﻟﺔ ﺍﻟﺘﺴﻠﻴﻢ ﻓﻲ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴﺖ ،ﻭﻫﻲ ﻣﻦ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﺘﻲ ﺗﺆﺭﻕ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻄﺎﺑﻊ ﻭﺗﺠﻌﻞ ﺍﻟﻤﻄﺒﻮﻉ ﺍﻟﻨﻬﺎﺋﻲ ﻏﻴﺮ ﺟﻴﺪ.
ﻫﻲ ﺗﻠﻚ ﺍﻟﺤﺎﻟﺔ ﺍﻟﺘﻲ ﺗﻈﻬﺮ ﻓﻴﻬﺎ ﺍﻷﻓﺮﺥ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻣﻘﻮﺳﺔ ﻓﻲ ﺇﺗﺠﺎﻩ ﺍﻟﻮﺟﻪ ﺍﻟﻤﻄﺒﻮﻉ )ﻋﻜﺲ ﺇﺗﺠﺎﻩ ﺍﻟﺘﻘﻮﺱ ﺍﻷﻭﻟﻲ ﻭﺍﻟﺬﻱ ﻳﻈﻬﺮ ﺑﻌﺪ ﺍﻟﻄﺒﺎﻋﺔ ﻣﺒﺎﺷﺮﺓ(، ﻭﺫﻟﻚ ﺑﻌﺪ ﻭﺟﻮﺩﻫﺎ ﻟﻔﺘﺮﺓ ﺯﻣﻨﻴﺔ ﻋﻠﻰ ﻃﺎﻭﻟﺔ ﺍﻟﺘﺴﻠﻴﻢ ﻓﻲ ﻧﻬﺎﻳﺔ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ. ﻭﻫﻲ ﻣﻦ ﺍﻟﻤﺸـــﺎﻛﻞ ﺍﻟﺘﻲ ﺗﻈﻬﺮ ﺑﺸـــﻜﻞ ﺃﻛﺒﺮ ﻣﻊ ﺍﻷﻓﺮﺥ ﺫﺍﺕ ﺍﻟﻮﺯﻥ ﺍﻟﺨﻔﻴﻒ ،ﻭﺍﻟﺘﻲ ﺗﻤﻴﻞ ﺍﻟﻰ ﺍﻟﺘﻘﻮﺱ ﻷﺳـــﻔﻞ ﻓﻲ ﺇﺗﺠﺎﻩ ﺍﻟﻮﺟﻪ ﺍﻟﻤﻄﺒﻮﻉ ،ﻻ ﺳﻴﻤﺎ ﻣﻊ ﺗﻠﻚ ﺍﻷﻓﺮﺥ ﺍﻟﺘﻲ ﺗﻜﻮﻥ ﻣﻄﺒﻮﻋﺔ ﻣﻦ ﺍﻟﻮﺟﻬﻴﻦ. ﺃﻫﻢ ﺍﻷﺳﺒﺎﺏ ﺍﻟﺘﻲ ﺗﺆﺩﻱ ﺍﻟﻲ ﻇﻬﻮﺭ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ:
ﺃﻫﻢ ﻃﺮﻕ ﺍﻟﻌﻼﺝ:
.١ﺍﻟﺮﻃﻮﺑﺔ ﺍﻟﻤﻮﺟﻮﺩﺓ ﻋﻠﻰ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ،ﻭﺍﻟﺘﻲ ﺗﺆﺩﻱ ﺍﻟﻰ ﺇﻧﺘﻔﺎﺥ ﺃﺳﻄﺢ
.١ﺍﻟﺘﺤﻜـــﻢ ﻓﻲ ﻭﺿﺒﻂ ﻧﺴـــﺒﺔ ﺍﻟﺮﻃﻮﺑﺔ ﺍﻟﻤﻮﺟﻮﺩﺓ ﻋﻠـــﻰ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ،
ﺍﻷﻓﺮﺥ ﺍﻟﻤﻄﺒﻮﻋﺔ ،ﻭﺗﺨﻔﻴﻒ ﻗﻮﻯ ﺍﻟﺸﺪ ﺍﻟﻄﺒﻴﻌﻴﺔ ﻓﻴﻬﺎ ،ﻣﻤﺎ ﻳﺆﺩﻱ
ﺣﺘـــﻰ ﻻ ﺗﺆﺩﻱ ﺍﻟﻰ ﺇﻧﺘﻔﺎﺥ ﺃﺳـــﻄﺢ ﺍﻷﻓـــﺮﺥ ﺍﻟﻤﻄﺒﻮﻋﺔ ،ﻭﺗﺨﻔﻴﻒ
ﺑﺪﻭﺭﻩ ﺍﻟﻰ ﺗﻘﻮﺱ ﻭﺗﻤﻮﺝ ﺍﻷﻓﺮﺥ ﻷﺳﻔﻞ ،ﻓﻲ ﺇﺗﺠﺎﻩ ﺍﻟﻄﺒﺎﻋﺔ.
ﻗـــﻮﻯ ﺍﻟﺸـــﺪ ﺍﻟﻄﺒﻴﻌﻴﺔ ﻓﻴﻬﺎ ،ﻭﺗﻘﻮﺱ ﻭﺗﻤﻮﺝ ﺍﻷﻓﺮﺥ ﻷﺳـــﻔﻞ ،ﻓﻲ
.٢ﺇﺳﺘﺨﺪﺍﻡ ﻛﻤﻴﺎﺕ ﺃﻛﺜﺮ ﻣﻦ ﺍﻟﻼﺯﻡ ﻣﻦ ﻣﺤﺎﻟﻴﻞ ﺍﻟﺘﺮﻃﻴﺐ. .٣ﻋـــﺪﻡ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻜﺤـــﻮﻝ ﺃﻭ ﻋﻨﺎﺻﺮ ﺗﺒﻠﻴـــﻞ ﺟﻴﺪﺓ ﻓـــﻲ ﻣﺤﺎﻟﻴﻞ
ﺇﺗﺠﺎﻩ ﺍﻟﻄﺒﺎﻋﺔ. .٢ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻜﻤﻴـــﺎﺕ ﺍﻟﺼﺤﻴﺤﺔ ﻣﻦ ﻣﺤﺎﻟﻴﻞ ﺍﻟﺘﺮﻃﻴﺐ ،ﺣﺴـــﺐ ﻣﺘﻄﻠﺒﺎﺕ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻤﺼﻨﻌﺔ.
ﺍﻟﺘﺮﻃﻴﺐ. .٤ﻋﺪﻡ ﺍﻟﺘﺒﺮﻳﺪ ﺍﻟﻜﺎﻓﻲ ﻟﻤﺤﺎﻟﻴﻞ ﺍﻟﺘﺮﻃﻴﺐ. .٥ﺇﺳـــﺘﺨﺪﺍﻡ ﻧﻮﻋﻴـــﺎﺕ ﻏﻴـــﺮ ﺟﻴﺪﺓ ﻣـــﻦ ﺍﻷﻓـــﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ ﻟﻬـــﺎ ﻗﺎﺑﻠﻴﺔ
.٣ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻜﺤﻮﻝ ﺃﻭ ﻋﻨﺎﺻﺮ ﺗﺒﻠﻴﻞ ﺟﻴﺪﺓ ﻓﻲ ﻣﺤﺎﻟﻴﻞ ﺍﻟﺘﺮﻃﻴﺐ، ﻭﺑﺎﻟﻨﺴﺐ ﺍﻟﺼﺤﻴﺤﺔ ﺣﺴﺐ ﺗﻮﺻﻴﺎﺕ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻤﺼﻨﻌﺔ. .٤ﺍﻟﺘﺒﺮﻳﺪ ﺍﻟﻜﺎﻓﻲ ﻟﻤﺤﺎﻟﻴﻞ ﺍﻟﺘﺮﻃﻴﺐ.
.٥ﺇﺳﺘﺨﺪﺍﻡ ﻧﻮﻋﻴﺎﺕ ﺟﻴﺪﺓ ﻣﻦ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ. ﻭﻻ ﺷـــﻚ ﺃﻥ ﻣﻌﺮﻓﺔ ﺃﺳـــﺒﺎﺏ ﺃﻳﺔ ﻣﺸﻜﻠﺔ ﺗﻌﺘﺒﺮ ﻧﺼﻒ ﺍﻟﻄﺮﻳﻖ ﺍﻟﻲ ﺣﻠﻬﺎ ،ﺣﻴﺚ ﻳﺘﺒﻘﻲ ﺗﻨﻔﻴﺬ ﻋﻜﺲ ﺍﻷﺳﺒﺎﺏ ﻭﺗﻼﻓﻴﻬﺎ.
.٦ﻓـــﻲ ﺑﻌﺾ ﺍﻷﺣﻴـــﺎﻥ ﻭﻟﻠﺘﻐﻠﺐ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﻤﺸـــﻜﻠﺔ ﺑﻌﺪ ﺣﺪﻭﺛﻬﺎ، ﻳﻤﻜﻦ ﺇﻣﺮﺍﺭ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴـــﺔ ﺩﺍﺧﻞ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﻴﺔ ﺃﺣﺎﺩﻳﺔ ﺍﻟﻠﻮﻥ، ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﻟﻮﺡ ﻃﺒﺎﻋﻲ ﺧﺎﻟﻲ ﻣﻦ ﺍﻟﻤﻨﺎﻃـــﻖ ﺍﻟﻄﺒﺎﻋﻴﺔ ،ﻭﺗﻮﺻﻴﻞ ﻣﺤﻠﻮﻝ ﺍﻟﺘﺮﻃﻴﺐ ﺍﻟﻰ ﻇﻬﺮ ﺍﻟﺠﻬﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻟﻸﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ.
ﻻ ﺷـــﻚ ﺃﻧﻪ ﻭﻣﻊ ﺍﻹﺳـــﺘﺨﺪﺍﻡ ﺍﻷﻣﺜﻞ ﻟﻜﻞ ﺍﻟﺨﺎﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣﻦ ﺃﺣﺒﺎﺭ ﻭﻭﺭﻕ ﻭﻣﺤﺎﻟﻴﻞ ﺍﻟﺘﺮﻃﻴﺐ ،ﻭﺿﺒﻂ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﻭﺣﺪﺍﺗﻬﺎ ﺍﻟﻤﺨﺘﻠﻔﺔ، ﺳﺘﺨﺘﻔﻲ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ ،ﻣﻤﺎ ﺳﻴﺆﺩﻱ ﺍﻟﻰ ﺯﻳﺎﺩﺓ ﺍﻟﺠﻮﺩﺓ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺍﻟﻤﻈﻬﺮ ﺍﻟﻨﻬﺎﺋﻲ ﻟﻠﻤﻄﺒﻮﻋﺎﺕ.
ME Printer March 2010
ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ
ﺍﻟﺘﺄﻛﺪ ﻣـــﻦ ﻗﺒﻮﻝ ﺍﻟﻌﻤﻴﻞ ﻟﺸـــﺮﻭﻃﻚ ﺃﺳﺎﺳـــﴼ
ﻟﻠﻌﻤﻞ ﺍﻟﺘﺠﺎﺭﻱ. •
ﺇﺗﻤﺎﻡ ﺍﻟﻔﻮﺍﺗﻴﺮ ﺑﺪﻗﺔ ﻭﻓﻲ ﻭﻗﺘﻬﺎ.
ﺍﻟﻤﻌﺎﻟﺠـــﺔ ﺍﻟﻔﻌﺎﻟﺔ ﻭﺍﻟﺴـــﺮﻳﻌﺔ ﻟﻼﺳﺘﻔﺴـــﺎﺭﺍﺕ
ﺍﻻﺗﺼﺎﻝ ﺍﻟﺪﻭﺭﻱ ﻭﺍﻟﻔﻌـــﺎﻝ ﺑﺎﻟﻌﻤﻼﺀ ﻣﻦ ﺃﺟﻞ
ﺍﻟﺴﺪﺍﺩ. ﻭﻛﻞ ﻫﺬﺍ ﻋﻤﻞ ﻣﺤﺎﺳـــﺒﻲ ﺗﻘﻠﻴـــﺪﻱ ،ﺇﻻ ﺃﻥ ﻭﺟﻮﺩﻩ ﻣﻬـــﻢ ﻟﻠﻐﺎﻳﺔ ﺑﺤﻠﻮﻝ ﻭﻗﺖ ﺗﻌﻘـــﺐ ﺍﻟﺪﻳﻮﻥ ﺍﻟﻤﺘﻌﺜﺮﺓ. ﻭﻗـــﺪ ﺗﻌﺘﻘـــﺪ ﺃﻧﻚ ﻣﺸـــﻐﻮﻝ ﻟﻠﻐﺎﻳﺔ ﻣﻤـــﺎ ﻳﻤﻨﻌﻚ ﻣﻦ ﺍﻟﻘﻴـــﺎﻡ ﺑﻬـــﺬﺍ ﺍﻟﻌﻤﻞ ﺍﻟﻤﻀﺠﺮ ﺍﻟﺼﻌـــﺐ ،ﺇﻻ ﺃﻥ ﻟﻬﺬﺍ ﺍﻟﺘﺤﻠﻴﻞ ﻣﻴـــﺰﺓ ﺃﺧﺮﻯ ﻭﻫﻲ ﺃﻧﻚ ﻟـــﻦ ﺗﻀﻴﻊ ﻭﻗﺘﻚ ﻭﻣـــﻮﺍﺭﺩﻙ ﺍﻟﺘﺴـــﻮﻳﻘﻴﺔ ﻓـــﻲ ﻣﻄـــﺎﺭﺩﺓ ﻋﻤﻼﺋﻚ ﻣﻦ ﺍﻟﻤﺘﻌﺜﺮﻳﻦ ﻓﻲ ﺍﻟﺴﺪﺍﺩ. ﻭﻳﺨﺘﻢ ﻛﺎﺭﻭﺕ ﺣﺪﻳﺜﻪ ﺑﺎﻟﻘﻮﻝ” :ﺇﻥ ﻣﺘﻮﺳـــﻂ ﻭﻗﺖ ﺍﻟﺴـــﺪﺍﺩ ﻷﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻫﻮ ﻓـــﻲ ﺍﻟﻮﺍﻗﻊ ٥٨-٥٨ ﻳﻮﻣﴼ ﺑﺎﻟﺘﺤﺪﻳﺪ ،ﻭﺍﻟﻤﺘﻮﺳـــﻂ ﺑﻜﻞ ﺗﺄﻛﻴﺪ ﻳﺘﻜﻮﻥ ﻣﻤﺎ ﻫـــﻮ ﺟﻴﺪ ﻭﺳـــﻲﺀ ﻭﻟﻴﺲ ﻣﻦ ﺍﻟﻮﺍﺿـــﺢ ﻓﻴﻤﺎ ﺇﺫﺍ ﻛﺎﻥ ﺍﻟﻤﻌـــﺪﻝ ﻳﻌﺘﻤﺪ ﻋﻠﻰ ﺃﻋﺪﺍﺩ ﺍﻟﺤﺴـــﺎﺑﺎﺕ ﺃﻭ ﻗﻴﻤﺘﻬﺎ. ﻓﻔﻲ ﺣـــﺎﻝ ﻛﺎﻧﺖ ﺍﻟﻘﻴﻤﺔ ﻫﻲ ﺍﻟﻌﻤـــﺪﺓ ،ﻓﺈﻥ ﺍﻟﺼﻮﺭﺓ ﺃﻗﻞ ﺇﺷـــﺮﺍﻗﴼ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻠﺘﺎﺟﺮ ﺍﻟﺼﻐﻴﺮ ﻭﻟﻜﻦ ﺣﺘﻰ ﻣﻊ
ME Printer March 2010
ﻫﺬﻩ ﺍﻟﺤﺎﻟﺔ ﻓﺈﻥ ﺍﻷﻣﺮ ﻳﺴـــﺘﻐﺮﻕ ٩٠ﻳﻮﻣﴼ ﻓﻤﺎ ﻓﻮﻕ
ﻣﻦ ﺍﻟﺘﺠـــﺎﺭ ﻟﻤﻌﺎﺩﻟﺔ ﺗﻠـــﻚ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺘﻲ ﺗﺪﻓﻊ
ﻳﻌﺪ ﺍﻟﺸـــﻬﺮ ﺍﻟﺤﺎﻟﻲ ﻣﺆﺷـــﺮﴽ ﻋﻠﻰ ﺍﻟﻮﺿﻊ ﺍﻟﻌﺎﻡ
ﻳﺴـــﺪﺩﻭﺍ ﻣﻄﻠﻘﴼ ،ﻭﻣﺎ ﻟـــﻢ ﺗﻜﻦ ﺣـــﺬﺭﴽ ﻭﺗﺪﺧﻞ ﻓﻘﺮﺓ
ﻣﺒﺎﻟﻎ ﻛﺒﻴﺮﺓ ﻓﻲ ﻣﺪﺓ ٣٠ﻳﻮﻣﴼ“.
ﻟﺨﺪﻣـــﺔ ﻋﻤﻴـــﻞ ﺷـــﺮﻛﺘﻚ ،ﻓـــﺈﺫﺍ ﻛﺎﻧـــﺖ ﻋﻼﻗﺘـــﻚ
ﺍﻟﺪﻳﻦ ﻓﻲ ﻛﺘﺎﺏ ﺷـــﺮﻭﻃﻚ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻓﺈﻧﻚ ﺳﺘﻌﺎﻧﻲ
ﻭﻣﺎ ﻳﻤﻜﻦ ﺃﻥ ﻳﻀﺎﻑ ﻫﻮ ﺃﻥ ﺍﻟﻌﻤﻼﺀ ﺳﻴﺘﻤﺴـــﻜﻮﻥ
ﺑﻌﻤﻼﺋـــﻚ ﻃﻴﺒـــﺔ ﻓﻤـــﻦ ﺍﻟﻤﺤﺘﻤـــﻞ ﺃﻥ ﻳﺘـــﻢ ﺇﺩﺭﺍﺝ
ﺍﻷﻣﺮﻳـــﻦ ﻟﺘﺤﺼﻴـــﻞ ﻣـــﺎ ﺑﺬﻣـــﺔ ﺍﻵﺧﺮﻳـــﻦ ﻟﻚ ﻓﻲ
ﺑﺄﻛﺒـــﺮ ﻗﺪﺭ ﻣﻤﻜﻦ ﻣﻦ ﺍﻟﺪﻳـــﻮﻥ ،ﻭﺫﻟﻚ ﺑﻐﺾ ﺍﻟﻨﻈﺮ
ﺣﺘﻰ ﻧﺴـــﺒﺔ ﺻﻐﻴﺮﺓ ﻣـــﻦ ﺍﻟﻔﻮﺍﺗﻴـــﺮ ”ﺍﻟﺤﺎﻟﻴﺔ“ )ﺗﻠﻚ
ﺍﻟﻤﺤﻜﻤـــﺔ .ﺇﻥ ﺍﻟﺮﺳـــﺎﻟﺔ ﻫـــﻲ ﺿـــﺮﻭﺭﺓ ﻣﻌﺎﻟﺠـــﺔ
ﻋﻤـــﺎ ﺇﺫﺍ ﻛﺎﻧﺖ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺗﺴـــﻤﺢ ﺃﻡ ﻻ .ﻭﺗﺤﺘﺎﺝ
ﺍﻟﺘﻲ ﺗﺴـــﺪﺩ ﺩﻭﻥ ﺗﺄﺧﻴﺮ ﺣﺘﻰ ﺍﻟﺸﻬﺮ ﺍﻟﺘﺎﻟﻲ( ﺿﻤﻦ
ﺍﻟﻤﺸـــﻜﻠﺔ ﻗﺒﻞ ﺃﻥ ﺗﻮﻟﺪ ،ﻭﺍﻟﺘﻌﺎﻣـــﻞ ﻣﻊ ﺍﻷﻣﺮ ﺑﺄﺩﺏ
ﺍﻟﻤﻄﺒﻌﺔ ﺍﺣﺘﻴﺎﻃﻴﴼ ﻣﻦ ﺍﻟﻨﻘﺪ ﺃﻭ ﺍﻻﺋﺘﻤﺎﻥ ﻭﺫﻟﻚ ﻷﻥ
ﺍﻟﻤﺪﻓﻮﻋﺎﺕ ﺍﻟﺘﻲ ﺗﺴﺘﻐﺮﻕ ٣٠-١ﻳﻮﻣﴼ.
ﻭﺣﺰﻡ ﻓﻲ ﺍﻟﻮﻗﺖ ﺫﺍﺗﻪ.
ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺍﻟﻄﻠﺐ ﻗﺪ ﻳﺴـــﺘﻐﺮﻕ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﻮﻗﺖ،
ﺏ( ﻳﻌﺪ ﺍﻟﻌﻤـــﻮﺩ ٣٠-١ﻳﻮﻣﴼ ﻣﺆﺷـــﺮﴽ ﺇﺿﺎﻓﻴﴼ ﻋﻠﻰ
ﻻ ﺳﻴﻤﺎ ﺇﺫﺍ ﻛﺎﻥ ﺍﻟﻤﻄﻠﻮﺏ ﺇﻧﺠﺎﺯ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﻌﻤﻞ
ﺗﺴـــﺎﻫﻠﻚ ﻣـــﻊ ﻋﻤﻼﺋـــﻚ ،ﻻ ﺳـــﻴﻤﺎ ﻓﻴﻤـــﺎ ﻳﺘﻌﻠـــﻖ
ﻭﻫﻨـــﺎ ﺧﻄﻮﺗـــﺎﻥ ﺁﺧﺮﻳﺎﻥ ﺗﻘﺘﺮﺣﻬﻤﺎ ﺁﻱ ﺳـــﻲ ﺇﺱ
ﺍﻟﺨﺎﺭﺟﻲ .ﻓﻤﻦ ﻭﻗﺖ ﻃﻠﺐ ﺍﻟﻮﺭﻕ ﻭﻭﺿﻊ ﺍﻟﻠﻮﺣﺎﺕ
ﺑﻔﻜﺮﺗﻬﻢ ﻋﻦ ﺳﻴﺎﺳﺘﻚ ﻓﻲ ﻣﺮﺍﻗﺒﺔ ﺍﻟﺪﻳﻮﻥ ﻭﻳﻨﺒﻐﻲ
ﺣﺘﻰ ﺗﺴـــﻠﻴﻢ ﺍﻟﻌﻤﻞ ﺇﻟﻰ ﺍﻟﻌﻤﻴﻞ ﻳﻤﻜﻦ ﺃﻥ ﺗﻨﻘﻀﻲ
ﺃﻥ ﺗﻜﻮﻥ ﺃﻗﻞ ﻣﻦ ﻣﺒﻴﻌﺎﺕ ﺍﻟﺸـــﻬﺮ ﺍﻟﺴـــﺎﺑﻖ ﺑﻨﺴﺒﺔ
.١ﺍﺳـــﺘﺒﻌﺪ ﺿﻌﻴﻔـــﻲ ﺍﻷﺩﺍﺀ ﻣﻦ ﻧﺸـــﺎﻁ
ﺃﺭﺑﻌـــﺔ ﺃﺳـــﺎﺑﻴﻊ ،ﻭﻣـــﻦ ﺍﻟﻨﺎﺩﺭ ﺟـــﺪﴽ ﺃﻥ ﻳﺤﺘـــﺎﺝ ﺯﺑﻮﻥ
) ٪٥٠ﺑﻤﻌﻨـــﻰ ﺁﺧـــﺮ ٪٥٠ﻓﻤﺎ ﻓﻮﻕ ﺗﺴـــﺪﺩ ﺿﻤﻦ
ﻋﻤﻠﻚ ﺍﻟﺠﺪﻳﺪﺓ ﻭﺍﺳﺘﻔﺪ ﺇﻟﻰ ﺃﺑﻌﺪ ﺍﻟﺤﺪﻭﺩ
ﺍﻟﻄﺒﺎﻋـــﺔ ﻣﺜﻞ ﻫﺬﺍ ﺍﻟﻮﻗﺖ .ﻓﻬﻮ ﻋـــﺎﺩﺓ ﻳﺘﺮﻙ ﻃﻠﺐ
ﻣﻦ ﻣﻴﺰﺍﻧﻴﺘﻚ ﺍﻟﺘﺴـــﻮﻳﻘﻴﺔ .ﺇﻥ ﻣﺮﺍﺟﻌﺔ ﻗﺎﺋﻤﺔ
ﺍﻟﻄﺒﺎﻋـــﺔ ﺣﺘﻰ ﺁﺧﺮ ﻟﺤﻈـــﺔ ،ﻭﺍﻟﻐﺮﺽ ﺍﻟﺬﻱ ﺗﻄﻠﺐ
ﺝ( ﻳﻌﻜـــﺲ ﻋﻤـــﻮﺩ ٦٠-٣١ﻳﻮﻣﴼ ﻓﺎﻋﻠﻴﺔ ﺃﺳـــﺎﻟﻴﺐ
ﺍﻷﺳـــﻤﺎﺀ ﻓـــﻲ ﻗﻮﺍﻋـــﺪ ﺑﻴﺎﻧـــﺎﺕ ﺍﻟﻌﻤﻼﺀ ﻭﺍﻟﺘﺴـــﻮﻳﻖ
ﻣـــﻦ ﺃﺟﻠـــﻪ ﺍﻟﻄﺒﺎﻋﺔ ﻗﺼﻴﺮ ﺟﺪﴽ ﻓـــﻲ ﺃﻏﻠﺐ ﺍﻷﺣﻮﺍﻝ
ﻣﺘﺎﺑﻌـــﺔ ﺗﺤﺼﻴـــﻞ ﺍﻷﻣﻮﺍﻝ ﻭﻧﻈﻢ ﺇﺩﺍﺭﺓ ﺍﻻﺳﺘﻔﺴـــﺎﺭ
ﻟﺪﻳـــﻚ ﺇﺯﺍﺀ ﺗﻘﺎﺭﻳﺮﻫﻢ ﺍﻻﺋﺘﻤﺎﻧﻴـــﺔ ﻭﺍﻟﻤﺎﻟﻴﺔ ﺗﻌﻨﻲ ﺃﻥ
ﻭﺑﻤﺠﺮﺩ ﺃﻥ ﻳﺰﻭﻝ ﺍﻟﺒﺎﻋﺚ ﻟﺪﻓﻊ ﺃﺟﻮﺭ ﺍﻟﻄﺒﺎﻋﺔ ،ﻓﺈﻧﻪ
ﻟﺪﻳﻚ ،ﻓﺈﺫﺍ ﻟﻢ ﺗﺘﺠﺎﻭﺯ ﻧﺴـــﺒﺔ ﺩﻳـــﻮﻥ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻏﻴﺮ
ﺑﺈﻣﻜﺎﻧـــﻚ ﺍﻟﺘﺨﻠﺺ ﻣـــﻦ ﺍﺣﺘﻤﺎﻻﺕ ﺍﻟﻌﻤـــﻞ ﻋﺎﻟﻴﺔ
ﻳﺨﺘﻔﻲ ﻭﺑﺸﻜﻞ ﻋﺠﻴﺐ.
ﺍﻟﻤﺪﻓﻮﻋـــﺔ ﻟﺪﻳﻚ ٪٢٠ﻓﻬﺬﺍ ﻣﺆﺷـــﺮ ﻋﻠﻰ ﻧﺠﺎﺣﻚ.
ﺍﻟﺨﻄﻮﺭﺓ ﻭﺿﻤﺎﻥ ﻋﺪﻡ ﺍﺳﺘﻬﺪﺍﻓﻬﺎ ﺿﻤﻦ ﻧﺸﺎﻃﺎﺕ
ﻭﻧـــﻮﺭﺩ ﻫﻨﺎ ﺑﻌﺾ ﺍﻷﻣﺜﻠﺔ :ﻗﺪ ﻳﻜﻮﻥ ﻃﻠﺐ ﺍﻟﻄﺒﺎﻋﺔ
ﻭﺣﺘﻰ ﺿﻤﻦ ﻫﺬﻩ ﺍﻟﻨﺴﺒﺔ ﻻ ﺑﺪ ﻣﻦ ﺍﻻﺳﺘﻔﺴﺎﺭ ﻋﻦ
ﻋﻤﻠﻚ ﺍﻟﺠﺪﻳﺪﺓ ،ﻓﻬﻞ ﺳﺘﺴﺘﻬﺪﻑ ﻣﺆﺳﺴﺔ ﺗﺠﺎﺭﻳﺔ
ﻟﻮﺛﺎﺋﻖ ﺗﺴـــﺘﺨﺪﻡ ﻓﻲ ﻣﻌﺮﺽ ﺗﺠـــﺎﺭﻱ ﺃﻭ ﺗﻌﻠﻴﻤﺎﺕ
ﺍﻟﻜﺜﻴﺮ ﻣﻨﻬﺎ ،ﺃﻱ ﻣﻼﺣﻘﺘﻬﺎ.
ﺣﻮﻝ ﻛﻴﻔﻴﺔ ﺍﺳﺘﺨﺪﺍﻡ ﺃﺩﺍﺓ ﻣﻌﻴﻨﺔ ﺃﻭ ﻗﺪ ﺗﻜﻮﻥ ﻣﺠﻠﺔ،
ﺩ( ﺃﻣـــﺎ ﺍﻟﻌﻤـــﻮﺩ ٩٠-٦١ﻳﻮﻣـــﴼ ﻓﻴﻨﺒﻐـــﻲ ﺃﻥ ﻳﻜـــﻮﻥ
ﻓﻲ ﺣـــﺎﻝ ﻋﻠﻤـــﺖ ﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜـــﺎﻝ ﺃﻥ ﻟﺪﻳﻬﻢ ﺳﺠﻞ ﺳﺪﺍﺩ ﺿﻌﻴﻒ ﻭﺃﻧﻬﻢ ﺃﺻ ً ﻼ ﻋﻠﻰ ﻗﺎﻋﺪﺓ ﻣﺎﻟﻴﺔ
ﻫﻨـــﺎ ﻳﺘﻌﻴﻦ ﻋﻠﻰ ﺍﻟﻘﺎﺋﻤﻴﻦ ﻋﻠﻰ ﺍﻟﻤﻄﺒﻌﺔ ﻣﻌﺮﻓﺔ ﺃﻥ
ﻓﻲ ﺃﺩﻧـــﻰ ﺣﺪﻭﺩﻩ ﻭﺃﻣﺎ ﻓﻲ ﺣﺎﻟﺔ ﺍﻻﺳﺘﻔﺴـــﺎﺭ ﺃﻭ ﻓﻲ
ﺍﻟﻤﺸـــﻜﻠﺔ ﺍﻟﺘـــﻲ ﻳﻌﺎﻧﻲ ﻣﻨﻬﺎ ﺍﻟﻌﻤﻴـــﻞ ﻓﻲ ﺗﺤﺼﻴﻞ
ﺍﻟﻄﺮﻳﻖ ﺇﻟﻰ ﺍﻟﻤﺤﻜﻤﺔ ،ﻭﻧﺴـــﺒﺔ ٪٧,٥ﻛﺒﻴﺮﺓ ﻋﻠﻰ
.٢ﺭﺍﺟﻊ ﺗﻮﺟﻬﺎﺕ ﺍﻟﺴﺪﺍﺩ ﻟﺪﻯ ﻋﻤﻼﺋﻚ
ﺃﻣﻮﺍﻟﻪ ﻟﻴﺴـــﺖ ﻣﺸـــﻜﻠﺔ ﺍﻟﻤﻄﺒﻌﺔ ﺑﻞ ﻣﺸـــﻜﻠﺘﻪ ﻫﻮ
ﺍﻟﺤﺎﻟﻴﻴـــﻦ ﻭﺍﻟﻤﺤﺘﻤﻠﻴﻦ .ﻋﻠـــﻰ ﺍﻟﻤﻄﺎﺑﻊ ﻛﺬﻟﻚ
ﻭﺃﻧـــﻪ )ﺃﻱ ﺍﻟﻌﻤﻴـــﻞ( ﺃﻱ ﺍﻟﻌﻤﻴﻞ ﺇﺫﺍ ﻛﺎﻥ ﺑﺤﺎﺟﺔ ﺇﻟﻰ
ﻫــــ( ﻛﻠﻤـــﺎ ﺯﺍﺩ ﻋﻠـــﻰ ٪٧,٥ﻳﺤﺘﻤﻞ ﺍﻟﺤـــﺬﻑ ،ﻓﺈﺫﺍ
ﻣﺮﺍﺟﻌﺔ ﺗﻮﺟﻬﺎﺕ ﺍﻟﺴﺪﺍﺩ ﻟﺪﻯ ﻋﻤﻼﺋﻤﻪ ﺍﻟﻤﺤﺘﻤﻠﻴﻦ
ﻗﺮﺽ ﻟﺘﻤﻮﻳﻞ ﺃﻋﻤﺎﻟﻪ ﺃﺛﻨﺎﺀ ﺗﺤﺼﻴﻠﻪ ﻷﻣﻮﺍﻟﻪ ﻓﻌﻠﻴﻪ
ﺣﺬﻓﺖ ٪٢,٥ﻣﻦ ﺇﺟﻤﺎﻟﻲ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻓﺴﺘﻌﺎﻧﻲ ﻣﻦ
ﻣﻊ ﺍﻟﻤﻮﺭﺩﻳﻦ ﺍﻟﺮﺋﻴﺴﻴﻴﻦ ﻟﻠﻌﻤﻼﺀ ﺍﻟﻤﺤﺘﻤﻠﻴﻦ ﻭﺫﻟﻚ
ﺃﻥ ﻳﻠﺠﺄ ﺇﻟﻰ ﻣﻜﺎﻥ ﺁﺧﺮ.
ﻗﺒﻞ ﺍﻟﺘﻮﺭﻁ ﻣﻌﻪ ﻓﻲ ﺩﻳﻦ ،ﻛﺬﻟﻚ ﻭﻫﻮ ﺃﻣﺮ ﻻ ﻳﺪﻋﻮ
ﻭﻷﺳـــﺒﺎﺏ ﻣـــﻦ ﻫـــﺬﺍ ﺍﻟﻨـــﻮﻉ ﻳﻌﺪ ﻣـــﻦ ﺍﻟﻤﻬـــﻢ ﺟﺪﴽ
ﻭﺑﻔﻀﻞ ﻓﺘﺮﺓ ﻃﻮﻳﻠﺔ ﻣـــﻦ ﺍﻟﻨﻤﻮ ﺍﻻﻗﺘﺼﺎﺩﻱ ﻛﺎﻟﺘﻲ
ﻟﻠﺪﻫﺸﺔ ﺗﻌﺪ ﺍﻟﻔﻮﺍﺗﻴﺮ ﺍﻟﺘﻲ ﺗﺘﻢ ﺗﺴﻮﻳﺘﻬﺎ ﻻﺣﻘﴼ ﻭﺑﻌﺪ
ﺍﻟﺘﻮﻗﻴﻊ ﻋﻠﻰ ﻧﺴـــﺦ ﻣﻦ ﺷﺮﻭﻃﻚ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﻣﻦ ﺛﻢ
ﻣـــﺮﺕ ﺑﻬﺎ ﻓـــﺈﻥ ﻣﻌﻈﻢ ﺍﻟﻤﻄﺎﺑﻊ ،ﻻ ﺳـــﻴﻤﺎ ﺍﻟﺼﻐﻴﺮﺓ
ﻛﻞ ﺷـــﻬﺮ ﺃﺣﺪ ﺍﻟﻤﺆﺷﺮﺍﺕ ﺍﻟﺮﺋﻴﺴﻴﺔ ﻟﺘﺪﻫﻮﺭ ﺍﻟﻮﺿﻊ
ﺗﻘﻮﻡ ﺑﺘﻨﻔﻴﺬﻫﺎ ﺑﺤﺴـــﺐ ﺍﻵﺟﺎﻝ ”ﺍﻟﺼﺎﻓﻴﺔ ﺷـــﻬﺮﻳﴼ“
ﻣﻨﻬـــﺎ ،ﺗـــﺮﻯ ﺃﻧﻨـــﺎ ﺟﻤﻴﻌـــﴼ ﻣﺤﻈﻮﻇﻮﻥ ﺑﻤـــﺎ ﻭﺻﻠﻨﺎ
ﺍﻟﻤﺎﻟﻲ ﻟﻠﻤﺆﺳﺴﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ.
)ﺍﻟﺴـــﺪﺍﺩ ﺑﻨﻬﺎﻳﺔ ﺍﻟﺸـــﻬﺮ ﺍﻟﺘﺎﻟـــﻲ ﻟﻠﻔﺎﺗـــﻮﺭﺓ( ،ﻋﻨﺪﻫﺎ
ﺇﻟﻴـــﻪ .ﻓﻤﺎ ﺍﻟﺬﻱ ﻳﻤﻜﻦ ﻓﻌﻠـــﻪ ﺇﺯﺍﺀ ﺍﻟﺪﻳﻮﻥ ﺍﻟﻤﻌﺪﻭﻣﺔ
ﻳﻤﻜﻨـــﻚ ﻭﺿﻊ ﺍﻟﻘﻮﺍﻋﺞ ﺍﻟﺘﺎﻟﻴﺔ ﺇﻟﻰ ﺗﺤﻠﻴﻞ ﺍﻟﻨﺴـــﺒﺔ
ﺍﻟﻤﺌﻮﻳﺔ ﺍﻟﻤﻘﺎﺭﻥ ﻟﺪﻳﻚ:
ﻭﻋﻤﻮﻣـــﴼ ﻓـــﺈﻥ ﺃﻭﻟﺌـــﻚ ﺍﻟﻌﺎﺟﺰﻳـــﻦ ﻋﻦ ﺍﻟﺴـــﺪﺍﺩ ﻟﻦ
ﻋﻤﻠﻴﴼ ﻻ ﻳﻤﻜﻦ ﻷﻱ ﻋﻤﻞ ﺗﺠﺎﺭﻱ ﺃﻥ ﻳﺰﺩﻫﺮ ﺩﻭﻥ
ﺣﺎﻟﺔ ﺍﻟﺮﺧﺎﺀ ﻓﻲ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻷﺧﻴﺮﺓ ﻋﻠﻰ ﺣﻴﻦ ﻏﺮﺓ
ﺍﻟﻄﺒﺎﻋﺔ ،ﺇﻻ ﺃﻥ ﻫﺬﺍ ﺍﻷﻣﺮ ﻳﺘﺴﺒﺐ ﻟﻠﻤﻄﺒﻌﺔ ﺑﺄﻣﺮﻳﻦ:
ﻣـــﻊ ﻧﻬﺎﻳـــﺔ ﺍﻟﻌﺎﻡ ،٢٠٠٧ﻟـــﺬﺍ ﻓﺈﻥ ﺍﻟﺨﻄـــﺮ ﻳﺘﺮﺑﺺ
ﻓﺮﺹ ﺍﻟﻌﻤـــﻞ ﻭﺍﻟﻤﺨﺎﻃـــﺮ .ﻓﺎﻟﻌﻤـــﻼﺀ ﺑﺤﺎﺟﺔ ﺇﻟﻰ
ﻟﻴـــﺮﻯ ﻣﺎ ﺇﺫﺍ ﺗـــﻢ ﺍﻻﺣﺘﻔﺎﻅ ﺑﺴـــﺠﻞ ﻣﺒﻴﻌﺎﺕ ﻻﺋﻖ
ﺍﻟﻄﺒﺎﻋﺔ ،ﻭﺳﻴﻘﻮﻣﻮﻥ ﺑﻜﻞ ﻣﺎ ﻳﻤﻜﻨﻬﻢ ﺍﻟﻘﻴﺎﻡ ﺑﻪ ﺇﻣﺎ
ﻟﻠﺘﻬﺮﺏ ﻣﻦ ﺳـــﺪﺍﺩ ﺃﺟﻮﺭ ﺍﻟﻄﺒﺎﻋﺔ ﺃﻭ ﺗﺄﺟﻴﻞ ﺍﻟﺴﺪﺍﺩ
ﻭﻳﻀﻴﻒ ﻛﺎﺭﻭﺕ ﻭﺍﺻﻔـــﴼ ﺍﻟﻨﻈﺎﻡ ﺍﻟﺬﻱ ﻳﺮﻯ ﻭﺟﻮﺏ ﺗﻔﻌﻴﻠـــﻪ ﻗﺎﺋ ً ﻼ” :ﺇﻧﻲ ﺃﺩﻋﻮﻩ ﺗﺤﻠﻴﻞ ﺍﻟﻨﺴـــﺒﺔ ﺍﻟﻤﺌﻮﻳﺔ
ﺍﻟﻘﺎﺋﻤـــﻮﻥ ﻋﻠﻰ ﺍﻟﻤﻄﺒﻌـــﺔ ﺑﺘﻘﻴﻴﻢ ﺍﻟﻤﺨﺎﻃﺮ ﺇﺯﺍﺀ ﻛﻞ
ﺍﻟﻤﻘﺎﺭﻥ ) (CPAﻭﻫﻮ ﺑﺤﻖ ﺃﺩﺍﺓ ﺗﺸﺨﻴﺺ ﺗﺴﻤﺢ
ﻋﻤﻴـــﻞ ﻋﻠﻰ ﺣﺪﺓ .ﻓﺎﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻟﻤﺤﺎﻡ
ﻟﻚ ﺑﻤﺮﺍﻗﺒﺔ ﻛﻴﻔﻴﺔ ﺳـــﺪﺍﺩ ﻋﻤﻼﺋﻚ ﻟﻤﺎ ﻋﻠﻴﻬﻢ ﻣﻦ
ﺃﻭ ﻣﺤﺎﺳـــﺐ ﺃﻭ ﻣﺘﺮﺟﻢ ﻗﺎﻧﻮﻧﻲ ﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ
ﻣﺴـــﺘﺤﻘﺎﺕ ﻟـــﻚ ،ﺇﻻ ﺃﻥ ﻣﻴﺰﺗﻪ ﺍﻟﺮﺋﻴﺴـــﻴﺔ ﺑﻤﺠﺮﺩ
ﻻ ﺍﻟﺤﺼـــﺮ ﻫﻲ ﺑﺸـــﻜﻞ ﺭﺋﻴﺴـــﻲ ﺍﻟﻮﺭﻕ ﺍﻟﺮﺳـــﻤﻲ
ﺗﺮﻛﻴﺒـــﻪ ﻫﻲ ﺃﻧﻪ ﻳﺒﻴﻦ ﺃﻳﻦ ﻳﻜﻤﻦ ”ﺍﻟﺴـــﻤﻴﻦ“ )ﺃﻱ
ﺍﻟـــﺬﻱ ﻳﺤﻤـــﻞ ﺍﺳـــﻢ ﺍﻟﺸـــﺮﻛﺔ ﻭﺑﻄﺎﻗـــﺎﺕ ﺍﻟﺘﻌﺮﻳﻒ
ﺍﻷﺟﺰﺍﺀ ﺍﻟﺠﻴﺪﺓ( ﻭﺃﻳﻦ ﺗﻮﺟﺪ ﺍﻟﻤﺸﺎﻛﻞ“.
ﺍﻟﺼﻐﻴﺮﺓ .ﻓﺒﺎﻟﻨﺴـــﺒﺔ ﻟﻠﻤﺤﺎﻣﻲ ﻓﺈﻥ ﺍﻟﻄﺒﺎﻋﺔ ﺧﺎﺭﺝ
ﻭﻗﺒـــﻞ ﺃﻥ ﻧﺼﻞ ﺇﻟـــﻰ ﺃﻓﻀﻞ ﻃﺮﻳﻘـــﺔ ﻟﺘﻄﺒﻴﻖ ﻫﺬﺍ
ﺍﻟﻤﻜﺘـــﺐ ﻟﻦ ﺗﺤﻈﻰ ﺑﺄﻭﻟﻮﻳـــﺔ ﻋﻠﻰ ﺭﺃﺱ ﻣﺼﺎﺭﻳﻒ
ﺍﻟﻨﻈـــﺎﻡ ﻓﺈﻥ ﻣﻦ ﺍﻷﻫﻤﻴﺔ ﺑﻤﻜﺎﻥ ﺃﻥ ﻧﻌﻲ ﺃﻥ ﺍﻟﻐﺎﻳﺔ
ﺍﻟﻤﻴﺰﺍﻧﻴﺔ ﺍﻹﺟﻤﺎﻟﻴﺔ ﻟﺪﻳﻪ ،ﺃﻣﺎ ﻣﻄﺒﻮﻋﺎﺗﻪ ﺍﻟﺴﺮﻳﺔ ﻣﻦ
ﻣـــﻦ ﻫﺬﺍ ﺍﻟﺘﺤﻠﻴـــﻞ ﻫﻮ ﺍﻟﺘﺸـــﺪﻳﺪ ﺍﻟﻌـــﺎﻡ ﻋﻠﻰ ﻛﺎﻓﺔ
ﻗﺒﻴـــﻞ ﻣﺬﻛﺮﺍﺕ ﻋﻤﻼﺋﻪ ﻓﺴـــﺘﺘﻢ ﺇﺩﺍﺭﺗﻬﺎ ﻣﻦ ﺩﺍﺧﻞ
ﺍﻹﺟﺮﺍﺀﺍﺕ ﻓﻲ ﻣﺆﺳﺴـــﺔ ﺗﺠﺎﺭﻳـــﺔ ،ﻓﺎﻟﻌﻨﺎﻳﺔ ﺑﺈﺩﺧﺎﻝ
ﻷﻃـــﻮﻝ ﻓﺘـــﺮﺓ ﻣﻤﻜﻨﺔ ،ﻓﺈﻥ ﻣﻦ ﺍﻟﻤﻨﻄـــﻖ ﺃﻥ ﻳﻘﻮﻡ
ﺍﻟﻄﻠﺐ ،ﻭﺍﻟﺘﻌﺒﺌﺔ ﺍﻟﻤﻨﺎﺳﺒﺔ ﻷﻭﺭﺍﻕ ﺍﻟﻄﻠﺐ ،ﻭﺗﺤﺪﻳﺪ
ﻭﺍﻷﻋﻤـــﺎﻝ ﺍﻟﺘـــﻲ ﻣـــﻦ ﻫﺬﺍ ﺍﻟﻨـــﻮﻉ ﻭﺍﻟﺘـــﻲ ﺗﺄﺗﻲ ﻣﻦ
ﺍﺳـــﻢ ﺍﻟﻌﻤﻴﻞ ﻋﻠﻰ ﺍﻟﻨﺤﻮ ﺍﻟﺼﺤﻴـــﺢ )ﻓﻴﻤﺎ ﺇﺫﺍ ﻛﺎﻥ
ﺍﻟﻌﻤـــﻼﺀ ﻻ ﻳﻜﺘﻨﻔﻬﺎ ﺳـــﻮﻯ ﺍﻟﻘﻠﻴﻞ ﻣـــﻦ ﺍﻟﻤﺨﺎﻃﺮ،
ﺍﻟﻌﻤﻴـــﻞ ﻋﺒـــﺎﺭﺓ ﻋـــﻦ ﺷـــﺮﻛﺔ ﺃﻭ ﺷـــﺮﺍﻛﺔ ﺃﻭ ﻓـــﺮﺩ(،
ﺇﻻ ﺃﻥ ﻭﺭﺑﺤﻴﺘﻬـــﺎ ﻭﻋﺎﺋﺪﻫﺎ ﻗﻠﻴﻼﻥ ﻛﺬﻟﻚ ﻭﻣﻊ ﻫﺬﺍ
ﻭﺳﺮﻋﺔ ﺇﺻﺪﺍﺭ ﺍﻟﻔﺎﺗﻮﺭﺓ ﺑﻌﺪ ﺍﻻﻧﺘﻬﺎﺀ ﻣﻦ ﺍﻟﻌﻤﻞ ،ﻭﻣﺎ
ﻓﺎﻟﺪﻓـــﻊ ﻓﻴﻬﻤﺎ ﻓـــﻮﺭﻱ .ﻭﻟﻜﻦ ﻣﺎﺫﺍ ﺑﺸـــﺄﻥ ﺍﻟﻌﻤﻴﻞ
ﻫـــﻮ ﺍﻟﻨﻈﺎﻡ ﺍﻟﻤﻄﺒـــﻖ ﻟﻠﺘﺄﻛﺪ ﻣﻦ ﺭﺿـــﺎ ﺍﻟﻌﻤﻴﻞ ﻣﻦ
ﺍﻟـــﺬﻱ ﺗﺮﺗﺒـــﻂ ﺣﺎﺟﺘـــﻪ ﺇﻟـــﻰ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﻘﺪﺭﺗﻪ ﻋﻠﻰ
ﺍﻟﻌﻤـــﻞ ﺍﻟﻤﻨﺘﺞ ﻛﻠﻬﺎ ﻋﻮﺍﻣﻞ ﻳﺠـــﺐ ﺍﻻﻟﺘﻔﺎﺕ ﺇﻟﻴﻬﺎ
ﺗﺴـــﻮﻳﻖ ﺑﻀﺎﺋﻌـــﻪ ﻭﺧﺪﻣﺎﺗـــﻪ؟ ﻓﺎﻟﻄﺒﺎﻋﺔ ﻗـــﺪ ﺗﻜﻮﻥ
ﻭﺗﺪﺧﻞ ﻓﻲ ﻫﺬﺍ ﺍﻟﺘﺤﻠﻴﻞ.
ﺃﻣـــﺮﴽ ﻣﻬﻤـــﴼ ﻟﻠﻐﺎﻳـــﺔ ﻓﻲ ﻧﺠﺎﺣـــﻪ .ﻛﻤـــﺎ ﺃﻥ ﺍﻟﻄﺒﺎﻋﺔ
ﻭﻣﻦ ﺍﻟﺨﻄﻮﺍﺕ ﺍﻷﺧﺮﻯ ﺍﻟﻮﺍﺟﺐ ﺍﺗﺨﺎﺫﻫﺎ ﻗﺒﻞ ﻭﺿﻊ
ﺍﻟﻤﺮﺗﺒﻄﺔ ﺑﻤﻨﺎﻓﺬ ﺍﻟﻮﺟﺒﺎﺕ ﺍﻟﺴـــﺮﻳﻌﺔ ﻭﺍﻟﻨﺸﺮ ﻭﺍﻟﻌﻘﺎﺭ
ﺗﺤﻠﻴـــﻞ ﺍﻟﻨﺴـــﺒﺔ ﺍﻟﻤﺌﻮﻳﺔ ﺍﻟﻤﻘﺎﺭﻥ ﺣﻴـــﺰ ﺍﻟﺘﻨﻔﻴﺬ ﻫﻮ
ﻭﻣﺒﻴﻌـــﺎﺕ ﺍﻟﺠﻤﻠﺔ ﻟﻠﻤـــﻮﺍﺩ ﺫﺍﺕ ﺍﻟﻘﻴﻤﺔ ﺍﻟﻌﺎﻟﻴﺔ ﻋﻠﻰ
ﺍﻟﻘﻴﺎﻡ ﺑﺘﺤﻠﻴﻞ ﻟﻤﺴﺘﻮﻯ ﺍﺗّﺒﺎﻋﻚ ﻟﻤﻌﺎﻳﻴﺮ ”ﺍﻟﺸﺮﻭﻁ
ﺳﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ ﻓﺘﻜﺘﻨﻔﻬﺎ ﺍﺣﺘﻤﺎﻻﺕ ﺧﻄﻮﺭﺓ ﻣﺮﺗﻔﻌﺔ،
ﺍﻟﺘﺠﺎﺭﻳـــﺔ“ ،ﻓﺤﻴﺎﺯﺗﻚ ﻟﻤﺜﻞ ﻫﺬﻩ ﺍﻟﻤﻌﺎﻳﻴﺮ ﻳﺸـــﻜﻞ
ﻭﺍﺣﺘﻤـــﺎﻝ ﺃﻥ ﻳﺴـــﻮﺀ ﺍﻷﻣﺮ ﻣﻌﻬﺎ ﺑﺴـــﺮﻋﺔ ﺷـــﺪﻳﺪﺓ
ﻋﻘـــﺪﴽ ﻣﻠﺰﻣﴼ ﻓﻲ ﺣﺎﻝ ﻋﺪﻡ ﺍﻻﻟﺘﺰﺍﻡ ﺑﺄﻱ ﻣﻦ ﺑﻨﻮﺩﻩ.
ﻭﺇﻣﻜﺎﻧﻴﺔ ﺍﻟﻌﺠﺰ ﻋﻦ ﺍﻟﺴﺪﺍﺩ ﻓﻴﻬﺎ ﻗﻮﻳﺔ.
ﻧﺼﺖ ﻭﻟﻜﻦ ﺗﺬﻛﺮ ﺃﻥ ﻫﺬﺍ ﺳـــﻼﺡ ﺫﻭ ﺣﺪﻳـــﻦ ،ﻓﺈﺫﺍ ّ
ﻭﺗﻘﻴﻴـــﻢ ﺍﻟﻤﺨﺎﻃـــﺮ ﻳﻨﺒﻐﻲ ﺃﻥ ﻳﻜـــﻮﻥ ﻣﺠﺮﺩ ﻧﻘﻄﺔ
ﺷﺮﻭﻃﻚ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﺑﺸـــﻜﻞ ﺻﺎﺭﻡ ﻋﻠﻰ ﺗﺴﻠﻴﻤﻚ
ﺍﻧﻄـــﻼﻕ ﻟﻠﺘﺤﻜﻢ ﻓﻲ ﺍﻟﺪﻳـــﻮﻥ ﺍﻟﻤﻌﺪﻭﻣﺔ ،ﺇﺫ ﻳﻘﻮﻝ
ﺍﻟﻌﻤﻞ ﻓﻲ ﻏﻀﻮﻥ ٣٠ﻳﻮﻣﴼ ﻭﺟﻌﻠﺖ ﻋﻤﻴﻠﻚ ﻳﻨﺘﻈﺮ
ﻓﻲ ﻫﺬﺍ ﺍﻟﺸﺄﻥ ﺇﻳﺎﻥ ﻛﺎﺭﻭﺕ ،ﻣﺪﻳﺮ ﺁﻱ ﺳﻲ ﺇﺱ ﺇﻡ
٤٥ﻳﻮﻣﴼ ﺃﻭ ﺃﻛﺜﺮ ﻓﻬﺬﺍ ﻗﺪ ﻳﻌﻨﻲ ﺃﻧﻚ ﺧﺮﻗﺖ ﺷﺮﻭﻁ
ﻭﻫﻲ ﺇﺣﺪﻯ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻷﻭﺭﻭﺑﻴﺔ ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﻣﺠﺎﻝ
ﺍﻟﺘﺒﺎﺩﻝ ﺍﻟﺘﺠﺎﺭﻱ ﺍﻟﺨﺎﺻﺔ ﺑﻚ ﻃﻮﺍﻋﻴﺔ ﻣﻨﻚ.
ﺍﻟﺪﻳﻮﻥ” :ﺍﻟﻐﺮﺽ ﺍﻟﺮﺋﻴﺴﻲ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻘﺮﻭﺽ ﻫﻮ
ﻭﺗﺘﻀﻤﻦ ”ﺍﻟﺸﺮﻭﻁ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﺠﻴﺪﺓ“ ﻣﺎ ﻳﻠﻲ:
ﺿﻤﺎﻥ ﻋـــﺪﻡ ﺑﻴﻌﻚ ﺇﻻ ﻟﻠﻌﻤـــﻼﺀ ﺍﻟﺬﻳﻦ ﺑﻤﻘﺪﻭﺭﻫﻢ
.١ﺷﺮﻭﻃﻚ ﻟﻜﺎﻓﺔ ﺻﻔﻘﺎﺕ ﺍﻟﺒﻴﻊ.
ﺗﺤﻤـــﻞ ﻛﻠﻔـــﺔ ﺍﻟﺴـــﺪﺍﺩ ،ﻭﻟﻜﻦ ﻭﻣﻦ ﻧﺎﺣﻴـــﺔ ﻻ ﺗﻘﻞ
.٢ﺳﻴﺎﺳﺔ ﺩﺍﺧﻞ ﻟﻠﺪﻳﻮﻥ ،ﻭﻫﻲ ﺍﻟﻨﺴﺨﺔ ﺍﻟﺪﺍﺧﻠﻴﺔ
ﻭﺑﻌﻴـــﺪﴽ ﻋﻦ ﻣﻨﺢ ﻛﻞ ﻋﻤﻴـــﻞ ﺗﺼﻨﻴﻒ ﻣﻌﻴﻦ ،ﻻ ﺑﺪ
ﺑﻤﻮﻇﻔﻴﻚ ﺍﻟﺬﻳﻦ ﻳﺠﺐ ﻋﻠﻴﻬﻢ ﺍﻻﻟﺘﺰﺍﻡ ﺑﻬﺎ.
ﻣﻦ ﺍﺗﺨﺎﺫ ﻃﺮﻳﻘﺔ ﻣﺸـــﺎﺑﻬﺔ ﻣﻊ ﺣﺴـــﺎﺑﺎﺕ ﺍﻟﻤﺒﻴﻌﺎﺕ
.٣ﺍﺳـــﺘﻤﺎﺭﺓ ﺗﻘﺪﻳـــﻢ ﺣﺴـــﺎﺏ ﺍﻻﺋﺘﻤـــﺎﻥ ﻣﺬﻳﻠـــﺔ
)ﺷـــﺮﻳﻄﺔ ﺗﻮﻓﺮﻩ ﻃﺒﻌﴼ( .ﺗﺸـــﺘﻬﺮ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺼﻐﻴﺮﺓ
ﺑﺘﻮﻗﻴﻊ ﺍﻟﻌﻤﻴﻞ ﻭﺗﺸﺘﻤﻞ ﻋﻠﻰ ﺗﺄﻛﻴﺪ ﺷﺮﻭﻃﻚ.
ﺑﺤﻔﻈﻬـــﺎ ﻟﻠﻜﺜﻴﺮ ﻣـــﻦ ﺑﻴﺎﻧﺎﺕ ﺃﻋﻤﺎﻟﻬـــﺎ ﺍﻟﻬﺎﻣﺔ ﻓﻲ
.٤ﺃﻱ ﺑﻨـــﻮﺩ ﺃﺧـــﺮﻯ ﺗﺮﺍﻋـــﻲ ﺍﻟﻘﻮﺍﻧﻴـــﻦ ﺍﻟﻤﺤﻠﻴﺔ،
ﺭﺅﻭﺱ ﻣﺪﻳﺮﻳﻬـــﺎ ﺃﻭ ﺧـــﺰﻥ ﺑﻄﺮﻳﻘﺔ ﻏﻴـــﺮ ﺁﻣﻨﺔ ﻓﻲ
ﻓﻌﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ ﻳﻮﺟﺪ ﻓـــﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ
ﺟﻬـــﺎﺯ ﺍﻟﺤﺎﺳـــﻮﺏ ،ﺃﻣﺎ ﺳـــﺠﻞ ﺍﻟﺤﺴـــﺎﺑﺎﺕ ﺣﺴـــﻦ
ﻗﺎﻧﻮﻥ ﺍﻷﺳـــﻤﺎﺀ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﻗﺎﻧﻮﻥ ﺍﻟﺸـــﺮﻛﺎﺕ ﻟﻠﻌﺎﻡ
ﺍﻟﺘﻨﻄﻴـــﻢ ﻓﻘـــﺪ ﻳﻜـــﻮﻥ ﺷـــﺒﻴﻬﺎ ﺑﺎﻷﻧـــﻮﺍﺀ ﺍﻟﺠﻮﻳﺔ ﺇﺫ
١٩٨٥ﻭﺍﻷﺧﻴﺮ ﻟﺸﺮﻛﺎﺕ ﻣﺤﺪﻭﺩﺓ.
ﻳﻤﻜـــﻦ ﺃﻥ ﻳﺘﻮﻗﻊ ﺃﻭﻗﺎﺗﴼ ﻋﺎﺻﻔـــﺔ ﻋﻨﺪﻣﺎ ﻳﻤﺮ ﺗﺪﻓﻖ
ﻭﻣﻦ ﺃﺟـــﻞ ﺗﻔﻌﻴﻞ ﻃﺮﻳﻘﺔ ﺗﺤﻠﻴﻞ ﺍﻟﻨﺴـــﺒﺔ ﺍﻟﻤﺌﻮﻳﺔ
ﺍﻷﻣﻮﺍﻝ ﺑﺨﻄﺮ ﺍﻻﻧﻬﻴﺎﺭ.
ﺍﻟﻤﻘﺎﺭﻥ ،ﻳﺠـــﺐ ﻋﻠﻰ ﺍﻟﻤﺆﺳﺴـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺿﻤﺎﻥ
ﻭﺑﻼ ﺷـــﻚ ﻓﺈﻥ ﻫﺬﻩ ﺍﻟﺠﺰﺋﻴﺔ ﻫﻲ ﺍﻟﺘﻲ ﺗﺤﺪﺩ ﻓﺸﻞ
ﺗﻠﺒﻴﺔ ﺍﻟﺸﺮﻭﻁ ﺍﻟﺘﺎﻟﻴﺔ ﺃﻭ ﺍﻟﺘﺤﻜﻢ ﺑﻬﺎ: ﺃﻥ ﻳﻜـــﻮﻥ ﻟـــﺪﻯ ﺍﻟﻌﻤـــﻼﺀ ﻋﺎﻣـــﻞ ﺗﻌﺮﻳـــﻒ
ﺍﻟﻤﻄﺒﻌـــﺔ ﻣـــﻦ ﻧﺠﺎﺣﻬـــﺎ ،ﻓﺎﻟﺤﺼﻮﻝ ﻋﻠـــﻰ ﻃﻠﺒﺎﺕ
ﺍﻟﻄﺒﺎﻋـــﺔ ﻻ ﻳﻌـــﺪ ﻣﺸـــﻜﻠﺔ ﺇﻻ ﺍﻟﻨﺎﺩﺭ ﺟﺪﴽ ﺃﻣﺎ ﺳـــﺪﺍﺩ
ﺍﻟﺨﻄـــﺮ )ﻣﻊ ﻣﺮﺍﻗﺒـــﺔ ﻣﺴـــﺘﻤﺮﺓ ﻟﺘﻤﻴﻴـــﺰ ﺍﻟﺤﺎﻻﺕ
ﺃﺟﻮﺭ ﻫﺬﻩ ﺍﻟﻄﻠﺒﺎﺕ ﻓﻬﻮ ﺍﻟﻤﺸﻜﻠﺔ ﺩﻭﻣﴼ .ﻟﻘﺪ ﺍﻧﺘﻬﺖ
ME Printer March 2010
ﺃﻫﻤﻴﺔ ﺣﻤﻠﻬﻢ ﻋﻠﻰ ﺍﻟﺪﻓﻊ ﻓﻮﺭﴽ“.
ﻟﻠﺸﺮﻭﻁ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﺍﻟﺘﻲ ﺗﺤﺪﺩ ﺍﻹﺟﺮﺍﺀﺍﺕ ﻭﻣﺤﺪﺩﺓ
ME Printer March 2010
ﺃﻟﻮﺍﺡ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴﺖ ﺍﻟﺤﺪﻳﺜﺔ ﺍﻟﺘﻲ ﻻ ﺗﺤﺘﺎﺝ ﺍﻟﻰ ﻛﻴﻤﺎﻭﻳﺎﺕ )(CHEMISTRY FREE
ﺑﻘﻠﻢ :ﺩ .ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ ﺗﻌﺘﺒـــﺮ ﻃﺒﺎﻋـــﺔ ﺍﻟﻠﻴﺜـــﻮ ﺃﻭﻓﺴـــﺖ ﻣـــﻦ ﺃﻛﺜـــﺮ ﺍﻟﻄﺮﻕ
ﻋﻠـــﻰ ﺇﻗﺘﺼﺎﺩﻳـــﺎﺕ ﺍﻟﺘﺸـــﻐﻴﻞ ﻭﺗﺤﺎﻓﻆ ﻋﻠـــﻰ ﺑﻴﺌﺘﻨﺎ
ﺍﻟﻄﺒﺎﻋﻴﺔ ﺇﻧﺘﺸـــﺎﺭﴽ ﻭﺇﺳـــﺘﺨﺪﺍﻣﴼ ﻓﻲ ﺍﻟﻌﺎﻟﻢ ،ﻭﺑﺎﻟﺘﺎﻟﻲ
٢٠٠ﺧﻂ ﻓﻲ ﺍﻟﺒﻮﺻﺔ ﺍﻟﻮﺍﺣﺪﺓ ،ﻭﻧﻘﺎﻁ ﺷﺒﻜﻴﺔ ﺗﺼﻞ
ﻓـــﺈﻥ ﺃﻟﻮﺍﺣﻬـــﺎ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻫـــﻲ ﺍﻷﺧـــﺮﻯ ﺍﻷﻛﺜـــﺮ
-ﺗﺨﻔﻴـــﺾ ﻧﻮﺍﺗـــﺞ ﻋﻤﻠﻴـــﺎﺕ ﺍﻟﻤﻌﺎﻟﺠـــﺔ ﻭﺍﻹﻇﻬﺎﺭ
ﺍﻟـــﻰ ٢٠ﻣﻴﻜـــﺮﻭﻥ ﻣﻊ ﺷـــﺒﻜﺎﺕ ﺍﻹﻑ ﺇﻡ ﺍﻟﺤﺪﻳﺜﺔ.
ﺇﺳﺘﺨﺪﺍﻣﴼ .ﻭﻣﻊ ﺗﻄﻮﺭ ﻭﺇﻧﺘﺸﺎﺭ ﺇﺳﺘﺨﺪﺍﻡ ﺃﻧﻈﻤﺔ ﻣﻦ
ﺍﻟﻜﻴﻤﺎﻭﻳﺔ ﻭﺗﻜﺎﻟﻴﻒ ﺻﺮﻓﻬﺎ.
ﺍﻟﻜﻮﻣﺒﻴﻮﺗﺮ ﺍﻟﻰ ﺍﻷﺳﻄﺢ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣﺒﺎﺷﺮﺓ ، CTP
-ﺗﺨﻔﻴﺾ ﺇﺳﺘﻬﻼﻙ ﺍﻟﻄﺎﻗﺔ.
ﻛﻤﺎ ﺃﻧﻬﺎ ﺫﺍﺕ ﺳﻤﺎﺣﻴﺎﺕ ﺃﻭﺳﻊ ﻟﻠﺘﺼﻮﻳﺮ ﻭﺍﻟﺘﻌﺮﻳﺾ ﻭﻃﺒﻘﺔ ﺗﻐﻄﻴﺔ ﺃﻛﺜﺮ ﺗﺤﻤ ً ﻼ ﻣﻦ ﺳﺎﺑﻘﺎﺗﻬﺎ.
ﻇﻬـــﺮﺕ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﻤﺨﺘﻠﻔﺔ ﻹﻧﺘﺎﺝ ﻫﺬﻩ
-ﺯﻳـــﺎﺩﺓ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻓﻲ ﻣﺮﺍﺣـــﻞ ﺍﻟﺘﺠﻬﻴﺰﺍﺕ ﺍﻟﻔﻨﻴﺔ
ﺍﻷﻟـــﻮﺍﺡ ،ﺣﻴﺚ ﺑﺪﺃﺕ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺼﻨﻌـــﺔ ﺍﻟﺮﺍﺋﺪﺓ
ﻭﺳﺮﻋﺔ ﺗﻠﺒﻴﺔ ﻃﻠﺒﺎﺕ ﺍﻷﻟﻮﺍﺡ ﻟﻠﻤﻄﺎﺑﻊ.
ﻓـــﻲ ﺗﺨﻔﻴﺾ ﻧﺴـــﺐ ﺇﺳـــﺘﻬﻼﻙ ﺍﻟﻜﻴﻤﺎﻭﻳﺎﺕ ﺃﺛﻨﺎﺀ ﻋﻤﻠﻴـــﺎﺕ ﺍﻟﻤﻌﺎﻟﺠـــﺔ ﻭﺍﻹﻇﻬـــﺎﺭ ،ﺛﻢ ﺑـــﺪﺃﺕ ﺑﻌﻀﻬﺎ
ﻋـــﺪﻡ ﺍﻟﺤﺎﺟـــﺔ ﺍﻟـــﻰ ﻋﻤﻠﻴـــﺎﺕ ﺍﻟﺘﺤﻤﻴـــﺺﻭﺗﻜﺎﻟﻴﻔﻬﺎ.
ﻓـــﻲ ﺇﻧﺘـــﺎﺝ ﺃﻟﻮﺍﺡ ﺧﺎﻟﻴـــﺔ ﻣﻦ ﺍﻟﻜﻴﻤﺎﻭﻳـــﺎﺕ ﻭﺍﻟﺘﻲ ﻻ ﺗﺤﺘﺎﺝ ﺍﻟﻰ ﺇﺳـــﺘﺨﺪﺍﻡ ﺃﻳـــﺔ ﻛﻴﻤﺎﻭﻳﺎﺕ ﺃﺛﻨﺎﺀ ﻋﻤﻠﻴﺎﺕ ﺍﻟﻤﻌﺎﻟﺠﺔ.
ﺍﻟﻰ ١٠٠ﺃﻟﻒ ﻃﺒﻌﺔ ﻭﺑﺘﺴﻄﻴﺮﺍﺕ ﺷﺒﻜﻴﺔ ﺗﺼﻞ ﺍﻟﻰ
ﻭﻫﻨـــﺎﻙ ﺃﻳﻀﴼ ﺃﻟﻮﺍﺡ ﺷـــﺮﻛﺔ ﺃﺟﻔﺎ ﻃـــﺮﺍﺯ ﺃﺯﻭﺭﺍ ﻭﺍﻟﺘﻲ ﺗﻌﻤﻞ ﺑﺘﻘﻨﻴﺔ ﺍﻟﺘﺜﺒﻴﺖ ﺍﻟﺤـــﺮﺍﺭﻱ ،Thermofuse ﺣﻴـــﺚ ﺃﻥ ﺍﻟﺤـــﺮﺍﺭﺓ ﺍﻟﻨﺎﺗﺠﺔ ﻣﻦ ﺍﻟﻠﻴـــﺰﺭ ﺗﻘﻮﻡ ﺑﺼﻬﺮ ﺍﻟﺒﻮﻟﻤﺮ ﺍﻟﺨﺎﺹ .ﻭﺗﺘﻤﻴﺰ ﻫﺬﻩ ﺍﻷﻟﻮﺍﺡ ﺑﺄﻧﻬﺎ ﺳـــﻠﺒﻴﺔ
ﻭﺗﻘﺪﺭ ﺗﻜﺎﻟﻴـــﻒ ﺍﻟﻜﻴﻤﺎﻭﻳﺎﺕ ﻭﺍﻹﻇﻬﺎﺭ ﺑﺤﻮﺍﻟﻲ ﻣﻦ
ﺍﻷﺩﺍﺀ ﻭﺣﺴﺎﺳـــﻴﺘﻬﺎ ﺍﻟﻄﻴﻔﻴﺔ ٨٣٠ﻧﺎﻧﻮﻣﺘﺮ ﻭﺗﺤﺘﺎﺝ
١٠ﺍﻟﻰ ٪ ٣٠ﻣﻦ ﺇﺟﻤﺎﻟﻲ ﺗﻜﺎﻟﻴﻒ ﺍﻷﻟﻮﺍﺡ.
ﺍﻟﻰ ٣٠٠ﻣﻴﻠﻠﻲ ﺟﻮﻝ /ﺳـــﻢ ،٢ﻭﺗﺘﺤﻤﻞ ﺍﻟﻤﺸﺎﻭﻳﺮ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺣﺘﻰ ١٠٠ﺃﻟﻒ ﻃﺒﻌﺔ ﻭﺑﺘﺴﻄﻴﺮﺍﺕ ﺷﺒﻜﻴﺔ
ﻭﻓـــﻲ ﺍﻟﻌﺪﺩ ﺍﻟﻤﺎﺿـــﻲ ﺗﺤﺪﺛﻨﺎ ﻋﻦ ﺍﻷﻟـــﻮﺍﺡ ﺍﻟﺘﻲ ﻻ ﻓﻬـــﻲ ﺃﻟﻮﺍﺡ ﻳﺘـــﻢ ﺗﻌﺮﻳﻀﻬﺎ ﻭﺗﺼﻮﻳﺮﻫـــﺎ ﺛﻢ ﺗﺮﻛﻴﺒﻬﺎ
ﺗﺴـــﺘﺨﺪﻡ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ ﻫﻰ ﺍﻷﻟﻮﺍﺡ ﺍﻟﺨﺎﺻﺔ ﺑﺸﺮﻛﺔ
ﻣﺒﺎﺷـــﺮﺓ ﺩﺍﺧـــﻞ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺩﻭﻥ ﺍﻟﻤﺮﻭﺭ
ﭘﺮﻳﺴـــﺘﻴﻚ ﻣﻦ ﻃـــﺮﺍﺯ ﺃﻧﺜﻴـــﻢ ﭘﺮﻭ ،ﻭﻫﻲ ﺗﺴـــﺘﺨﺪﻡ
ﻣﻨﻔﺼﻠﺔ ﻟﻐﺴـــﻴﻞ ﺍﻷﻟـــﻮﺍﺡ ﺑﻌﺪ ﺗﻌﺮﻳﻀﻬـــﺎ ﺑﻤﺤﻠﻮﻝ
ﺑﺄﻳﺔ ﻣﺮﺍﺣﻞ ﻟﻺﻇﻬﺎﺭ ﺃﻭ ﺍﻟﻤﻌﺎﻟﺠﺔ ،ﺣﻴﺚ ﺗﺰﺍﻝ ﻃﺒﻘﺔ
ﺗﻘﻨﻴـــﺔ ﺍﻹﺯﺍﻟـــﺔ ﺍﻟﺤﺮﺍﺭﻳـــﺔ ﻟﻠﻄﺒﻘـــﺔ ﺍﻟﺤﺴﺎﺳـــﺔ ﺃﺛﻨﺎﺀ
ﻣﺎﺋـــﻲ ﺧـــﺎﺹ )ﺃﺟﻔﺎ ﻭﻭﺵ ﺟـــﺎﻡ( ﺗﺼﻨﻌﻪ ﺍﻟﺸـــﺮﻛﺔ
ﺍﻟﺘﻐﻄﻴﺔ ﺍﻟﺨﺎﺻﺔ ﺑﻬﺎ ﻋﻦ ﻃﺮﻳﻖ ﻣﺤﺎﻟﻴﻞ ﺍﻟﺘﺮﻃﻴﺐ
ﻋﻤﻠﻴـــﺎﺕ ﺍﻟﺘﻌﺮﻳـــﺾ .ﻭﻫﻨﺎﻙ ﻧﻈﻢ ﺷـــﻔﻂ ﻭﻓﻼﺗﺮ
ﻧﻔﺴـــﻬﺎ ،ﻭﺍﻟﺘﻲ ﺗﻘـــﻮﻡ ﺑﺈﺫﺍﺑـــﺔ ﻭﺇﺯﺍﻟـــﺔ ﺍﻟﻤﻨﺎﻃﻖ ﻏﻴﺮ
ﺃﺛﻨﺎﺀ ﺍﻟﺘﺠﻬﻴﺰ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻷﻭﻟﻲ ﻟﻠﻤﺎﻛﻴﻨﺔ .ﻭﻓﻲ ﻫﺬﺍ
ﻟﺘﺠﻤﻴﻊ ﺭﻭﺍﺳﺐ ﺍﻟﺘﻌﺮﻳﺾ ﻭﺍﻹﺯﺍﻟﺔ ﺩﺍﺧﻞ ﺍﻷﻧﻈﻤﺔ
ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻭﺍﻟﺘﻲ ﻟﻢ ﺗﺘﻌﺮﺽ ﻷﺷـــﻌﺔ ﺍﻟﻠﻴـــﺰﺭ ﺩﺍﻳﻮﺩ،
ﺍﻟﻌﺪﺩ ﺳﻨﺘﻨﺎﻭﻝ ﻭﺑﺎﺧﺘﺼﺎﺭ ﺗﻘﻨﻴﺔ ﺃﺧﺮﻯ ﻣﻦ ﺗﻘﻨﻴﺎﺕ
ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ ﺗﻌﺮﻳﺾ ﻫﺬﻩ ﺍﻟﻨﻮﻋﻴﺔ ﻣﻦ ﺍﻷﻟﻮﺍﺡ،
ﻭﻓـــﻲ ﻧﻔﺲ ﺍﻟﻮﻗﺖ ﺗﻘﻮﻡ ﺑﺤﻤﺎﻳﺔ ﺳـــﻄﺢ ﺍﻷﻟﻤﻨﻴﻮﻡ
ﺍﻷﻟـــﻮﺍﺡ ﺍﻟﺨﺎﺻـــﺔ ﺑﺄﻧﻈﻤـــﺔ ﻣـــﻦ ﺍﻟﻜﻮﻣﺒﻴﻮﺗـــﺮ ﺍﻟـــﻰ
ﺣﺘـــﻰ ﻻ ﺗﺆﺛـــﺮ ﺗﻠﻚ ﺍﻟﻨﻮﺍﺗﺞ ﺳـــﻠﺒﻴﴼ ﻋﻠﻰ ﺍﻟﻌﺪﺳـــﺎﺕ
ﺍﻟﻤﻮﺟﻮﺩ ﺃﺳﻔﻠﻬﺎ ،ﻭﺗﺘﺤﻮﻝ ﺑﻌﺪﻫﺎ ﺍﻟﻰ ﺍﻟﻠﻮﻥ ﺍﻷﺧﻀﺮ
ﺍﻷﺳﻄﺢ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣﺒﺎﺷﺮﺓ ،ﻭﻫﻰ ﺗﻠﻚ ﺍﻷﻟﻮﺍﺡ ﺍﻟﺘﻲ
ﻭﺍﻟﻤﺮﺍﻳـــﺎ ﺍﻟﻤﻮﺟﻮﺩﺓ ﺩﺍﺧﻞ ﺍﻟﻨﻈـــﺎﻡ .ﻭﻳﺘﻢ ﺗﻐﻴﻴﺮ ﻫﺬﻩ
ﻋﻠﻰ ﺍﻟﻠﻮﻥ ﺍﻟﻔﻀﻲ.
ﻻ ﺗﺤﺘﺎﺝ ﺍﻟـــﻰ ﻛﻴﻤﺎﻭﻳﺎﺕ ﺃﺛﻨﺎﺀ ﻣﻌﺎﻟﺠﺘﻬﺎ ﻭﺇﻇﻬﺎﺭﻫﺎ
ﺍﻟﻔﻼﺗﺮ )ﺍﻟﻤﺮﺷـــﺤﺎﺕ( ﺑﻌﺪ ﺣﻮﺍﻟﻲ ﺗﻌﺮﻳﺾ ﻋﺸـــﺮﺓ
ﺑﻌﺪ ﺍﻟﺘﻌﺮﻳﺾ ،ﻭﻟﻜﻨﻬﺎ ﺗﺤﺘﺎﺝ ﺍﻟﻰ ﻣﻌﺎﻟﺠﺔ ﺑﺎﻟﻤﺎﺀ ﺃﻭ
ﺁﻻﻑ ﻟـــﻮﺡ ﻃﺒﺎﻋـــﻲ .ﻭﺗﺤﺘـــﺎﺝ ﻫـــﺬﻩ ﺍﻷﻟـــﻮﺍﺡ ﺍﻟﻰ
ﻻ ﺷﻚ ﺃﻥ ﻫﺬﺍ ﺍﻟﺘﻄﻮﺭ ﺍﻟﻤﺴﺘﻤﺮ ﻟﻸﻟﻮﺍﺡ ﺍﻟﻠﻴﺜﻮﺟﺮﺍﻓﻴﺔ
ﺑﻤﺤﻠﻮﻝ ﻣﻌﻴﻦ ﺧﺎﻟﻲ ﻣﻦ ﺍﻟﻜﻴﻤﺎﻭﻳﺎﺕ.
ﺍﻟﻐﺴـــﻴﻞ ﺑﺎﻟﻤﺎﺀ ﺑﻌﺪ ﺍﻟﺘﻌﺮﻳﺾ ،ﺩﻭﻥ ﺍﻟﺤﺎﺟﺔ ﺍﻟﻰ ﺃﻳﺔ
ﺑﺪﺍﻳﺔ ﻣﻦ ﺍﻷﻟﻮﺍﺡ ﺍﻟﺤﺠﺮﻳﺔ ﻭﻣﺮﻭﺭﴽ ﺑﺄﻟﻮﺍﺡ ﺍﻷﻟﻤﻨﻴﻮﻡ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ﻭﻭﺻﻮ ً ﻻ ﺍﻟـــﻰ ﺍﻷﻟﻮﺍﺡ ﺍﻟﻤﻨﺘﺠﺔ ﺭﻗﻤﻴﴼ ﻣﻦ
ﻫـــﺬﻩ ﻣـــﻦ ١٥ﺍﻟـــﻰ ٣٠ﺩﻗﻴﻘﺔ ،ﺗﺘﺤـــﻮﻝ ﺑﻌﺪﻫﺎ ﺍﻟﻰ
ﺧﻼﻝ ﺍﻟﻜﻮﻣﺒﻴﻮﺗﺮ ﻭﺍﻟﻠﻴﺰﺭ ،ﻗﺪ ﺳﺎﻋﺪﺕ ﻓﻲ ﺍﻟﻤﺎﺿﻲ
ﺍﻟﻠﻮﻥ ﺍﻷﺳﻮﺩ ﻋﻠﻲ ﺍﻟﻠﻮﻥ ﺍﻟﻔﻀﻲ.
ﻭﺳﺘﺴـــﺎﻋﺪ ﻓـــﻲ ﺍﻟﻤﺴـــﺘﻘﺒﻞ ﻋﻠﻰ ﺯﻳـــﺎﺩﺓ ﺍﻹﻧﺘﺎﺟﻴﺔ
ﻛﻴﻤﺎﻭﻳﺎﺕ ﺃﻭ ﻣﻈﻬﺮﺍﺕ ،ﻭﺗﺴـــﺘﻐﺮﻕ ﻋﻤﻠﻴﺔ ﺍﻟﻐﺴﻴﻞ ﺗﺘﻤﻴﺰ ﻫﺬﻩ ﺍﻷﻟﻮﺍﺡ ﻭﺍﻟﺘﻲ ﺑﺪﺃﺕ ﻓﻲ ﺍﻟﻈﻬﻮﺭ ﻭﺍﻟﺪﺧﻮﻝ ﺍﻟﻰ ﺍﻷﺳﻮﺍﻕ ﻣﻨﺬ ﻣﻌﺮﺽ ﺩﺭﻭﺑﺎ ،٢٠٠٤ﺑـ:
ﻭﺍﻟﺠـــﻮﺩﺓ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣﻊ ﺗﺨﻔﻴـــﺾ ﺍﻟﻬﺎﻟﻚ ﻭﺍﻟﺘﻜﻠﻔﺔ
ﺗﻘﻠﻴﻞ ﺍﻟﻤﺮﺍﺣﻞ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﺨﺎﺻﺔ ﺑﺈﻧﺘﺎﺝ ﺍﻷﻟﻮﺍﺡﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﻠﻴﺜﻮﺟﺮﺍﻓﻴﺔ.
ﺗﺘﻤﻴـــﺰ ﻫـــﺬﻩ ﺍﻷﻟﻮﺍﺡ ﻣﻮﺟﺒـــﺔ ﺍﻷﺩﺍﺀ ﺍﻟﺠﺪﻳـــﺪﺓ ﺑﺄﺩﺍﺀ
ﻭﺗﻮﻓﻴـــﺮ ﺍﻟﺠﻬﺪ ﻭﺍﻟﻮﻗـــﺖ ،ﻭﺍﻟﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﺗﻘﻨﻴﺎﺕ
-ﻋـــﺪﻡ ﺇﺳـــﺘﺨﺪﺍﻡ ﺃﻳـــﺔ ﻣﻈﻬـــﺮﺍﺕ ﺃﻭ ﻛﻴﻤﺎﻭﻳـــﺎﺕ
ﺟﻴﺪ ﺟـــﺪﴽ ﻋﻠﻰ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺑﺤﺴﺎﺳـــﻴﺔ
ﻃﺒﺎﻋـــﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴـــﺖ ﻋﻠﻰ ﻗﻤﺔ ﺍﻟﻨﻈـــﻢ ﺍﻟﻄﺒﺎﻋﻴﺔ
ﺧـــﻼﻝ ﺍﻟﻌﻤﻠﻴـــﺎﺕ ﺍﻹﻧﺘﺎﺟﻴـــﺔ ،ﻣﻤـــﺎ ﻳﺆﺛـــﺮ ﺇﻳﺠﺎﺑﻴـــﴼ
٤٠٠ﻣﻴﻠﻲ ﺟﻮﻝ /ﺳـــﻢ ٢ﻭﺑﻤﺸـــﻮﺍﺭ ﻃﺒﺎﻋﻲ ﻳﺼﻞ
ME Printer March 2010
ﺗﺤﺘﺎﺝ ﺍﻟﻰ ﺃﻳﺔ ﻣﻌﺎﻟﺠـــﺎﺕ ﺑﺎﻟﻤﺮﺓ ،Processless
ﻣـــﻦ ﺃﺷـــﻬﺮ ﺍﻷﻟـــﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺍﻟﺤﺮﺍﺭﻳـــﺔ ﻭﺍﻟﺘـــﻲ
ﺗﺼﻞ ﺍﻟﻰ ٢٠٠ﺧﻂ ﻓﻲ ﺍﻟﺒﻮﺻﺔ ﺍﻟﻮﺍﺣﺪﺓ. ﻭﺗﺤﺘﺎﺝ ﻫﺬﻩ ﺍﻟﻨﻮﻋﻴﺔ ﻣﻦ ﺍﻷﻟﻮﺍﺡ ﺍﻟﻰ ﻭﺣﺪﺓ ﻣﻌﺎﻟﺠﺔ
ﺗﻮﺟﻬﺎﺕ ﻣﻌﺮﺽ ﺁﻳﺒﻜﺲ ﺍﻻﺳـــﺘﻤﺎﺭﺍﺕ .ﻭﻫﻨﺎ ﻻ ﻳﻤﻜﻦ ﻟﻄﺎﺑﻌﺎﺕ ﺍﻷﻭﻓﺴـــﺖ ﺃﻥ ﺗﺤﻘـــﻖ ﺍﻟﻨﺠﺎﺡ ﺍﻟﺬﻱ ﺗﺼﺒﻮ ﺇﻟﻴـــﻪ ﺇﻻ ﺇﺫﺍ ﺗﻤﺘﻌﺖ ﺑﺨﻴـــﺎﺭﺍﺕ ﻣﻀﺎﻓﺔ ﺍﻟﻘﻴﻤﺔ ،ﻣﺜﻞ :ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻷﺷـــﻌﺔ ﻓـــﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ﺃﻭ ﺍﻟﻘـــﺪﺭﺓ ﻋﻠـــﻰ ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻠﻰ ﻣﺨﺘﻠﻒ ﻣﻮﺍﺩ ﺍﻟﻄﺒﺎﻋﺔ.
ﻭ ً ﻣﺜـــﻼ ﻓﻲ ﻫﻴﺪﻟﺒﺮﺝ ﻭﺍﻟﺘﻲ ﺍﻧﺴـــﺤﺒﺖ ﻣﻦ ﺳـــﻮﻕ
ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣﻨﺬ ﺑﻀﻌﺔ ﺳـــﻨﻮﺍﺕ ﻓﺈﻥ ﺍﻟﻤﻨﺎﻓﺴﺔ ﻣﻦ ﻧﻈﻢ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻏﻴﺮ ﻇﺎﻫﺮﺓ ،ﺇﺫ ﺳـــﺘﺘﻤﺘﻊ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ ﺑﻤﺰﺍﻳـــﺎ ﺍﻟﻜﻠﻔـــﺔ ﺍﻟﻤﻨﺨﻔﻀﺔ ﻓﻲ ﺍﻟﻤﺴـــﺘﻘﺒﻞ ﻭﺫﻟـــﻚ ﺑﺎﻟﺒـــﺪﺀ ﺑﻄﺒﺎﻋـــﺔ ﻛﻤﻴـــﺎﺕ ﻣـــﻦ ٢٠٠ﺇﻟﻰ ٣٠٠ﻧﺴـــﺨﺔ .ﻭﺍﻟﺤﺎﻝ ﺫﺍﺗـــﻪ ﻳﻨﻄﺒﻖ ﻋﻠﻰ ﻛﻮﻣـــﻮﺭﻱ ،ﺇﺫ ﻳﻘـــﻮﻝ ﻓﻴﻠﻴﺐ ﺩﻭﻥ ﻓﻲ ﻫـــﺬﺍ ﺍﻟﺼﺪﺩ: ”ﺗﺤﻘﻖ ﻃﺎﺑﻌﺎﺕ ﺍﻷﻭﻓﺴﺖ ﻓﻲ ﺳﻮﻕ ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ B2ﻓﻲ ﺍﻷﺳـــﺎﺱ ﺳﺮﻋﺔ ﻭﻣﺮﻭﻧﺔ ﻋﺎﻟﻴﺔ ﻓﻲ ﺍﻟﻤﻮﺍﺩ، ﻟﺬﺍ ﻟﻦ ﺗﻮﺍﺟﻪ ﺗﺤﺪﻳﴼ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ ﺍﻟﻘﺮﻳﺐ“.
ﺗﺼﻨﻴﻊ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ
ﺭﻏﻢ ﺃﻥ ﺑﻤﻘﺪﻭﺭ ﺟﻤﻴﻊ ﺍﻟﻤﺼﻨﻌﻴﻦ ﺍﻻﺳـــﺘﺠﺎﺑﺔ ﻓﻲ ﻭﻗﺖ ﻣﻨﺎﺳـــﺐ ﻛـــﻲ ﻳﺘﻤﻴﺰﻭﺍ ﺑﻬـــﺬﻩ ﺍﻟﺨﺎﺻﻴﺔ ﺇﻻ ﺃﻥ ﺍﻧﻄﻼﻗﺘﻬـــﺎ ﻓﻲ ﺍﻟﻘـــﺎﺭﺓ ﺍﻷﻭﺭﻭﺑﻴﺔ ﻓـــﻲ ﺁﻳﺒﻜﺲ ،ﺇﻻ
ﺍﻟﺸﺮﻛﺔ ﺃﻥ ﻧﺼﻒ ﺁﻻﺗﻬﺎ ﺍﻟﻤﺒﺎﻋﺔ ﺣﺘﻰ ﺍﻵﻥ ﺗﻘﺮﻳﺒﴼ
ﺍﻟﺘﻮﺟﻬﺎﺕ ﺍﻟﺮﺋﻴﺴـــﻴﺔ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴﺖ ﻭﺍﺿﺤﺔ
ﺃﻥ ﺍﻷﺿﻮﺍﺀ ﺳﺘﺴـــﻠﻂ ﻋﻠﻰ ﺍﻟﻄﺎﺑﻌﺔ 75DIﻭﺍﻟﻘﺎﺩﺭﺓ
ﻫﻲ ﻓـــﻲ ﻗﻄﺎﻉ ﺍﻟﺘﻐﻠﻴﻒ )ﺍﻟﻌـــﺮﺽ ﻭﺍﻟﻮﺭﻕ ﺍﻟﻤﻘﻮﻯ
ﺟﺪﴽ ،ﻓﺄﻫﻢ ﺗﺤ ٍﺪ ﻳﻮﺍﺟﻪ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ ﻫﻮ ﺍﻟﺒﻘﺎﺀ
ﻋﻠﻰ ﻃﺒﺎﻋﺔ ﺃﺭﺑﻊ ﺻﻔﺤﺎﺕ ﺑﺨﻤﺴـــﺔ ﺃﻭ ﺳﺘﺔ ﺃﻟﻮﺍﻥ.
ﺍﻟﻤﻄﻮﻱ( ﻓﻴﻤﺎ ﻛﺎﻥ ﺍﻟﻨﺼﻒ ﺍﻵﺧﺮ ﻷﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ،ﻭﺇﺟﻤﺎ ً ﻻ ﺗﻮﺟﺪ ﺍﺛﻨﺘﻲ ﻋﺸﺮﺓ ﺁﻟﺔ ﺣﺎﻟﻴﴼ ﻗﻴﺪ
ﻓـــﻲ ﻣﺴـــﺘﻮﻯ ﺍﻟﺘﻨﺎﻓﺴـــﻴﺔ ﻭﺍﻟﻔﺎﺋﺰﻭﻥ ﻫﻨـــﺎ ﻫﻢ ﻣﻦ ﻳﺴـــﺘﻐﻠﻮﻥ ﻛﺎﻓﺔ ﺍﻹﻣﻜﺎﻧﻴﺎﺕ ﺍﻟﻔﻨﻴـــﺔ ﻟﻨﻴﻞ ﺍﻟﻄﻠﺒﺎﺕ
CTPﺟﺪﻳـــﺪ ﻟﻸﻟـــﻮﺍﺡ ﺍﻟﺤﺮﺍﺭﻳـــﺔ ﻭﻫﻮ ﺃﻳـــﻮﻥ ،ﻭﻫﻮ
ﺍﻹﻧﺘﺎﺝ .ﻭﺃﻓﻀﻞ ﻣﺒﻴﻌﺎﺗﻨﺎ ﻫﻲ ﻓﻲ ﺍﻟﺴﻮﻕ ﺍﻷﻟﻤﺎﻧﻴﺔ،
ﺍﻟﺠﺪﻳﺪﺓ ﺑﺎﻷﺳﻌﺎﺭ ﺍﻟﺴـــﺎﺋﺪﺓ ﻭﻳﺘﻤﻜﻨﻮﻥ ﻣﻦ ﺍﻹﻧﺘﺎﺝ
ﻣﺨﺼـــﺺ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻜﻤﻴﺎﺕ ﺍﻟﻜﺒﻴـــﺮﺓ ﻭﺍﻟﺘﻲ ﺗﺼﻞ
ﺗﻠﻴﻬـــﺎ ﻓـــﻲ ﺫﻟـــﻚ ﺃﺳـــﻮﺍﻕ ﻛﻞ ﻣـــﻦ ﻓﺮﻧﺴـــﺎ ﺇﻳﻄﺎﻟﻴﺎ
ﺑﺴـــﺮﻋﺔ ﻭﻛﻔـــﺎﺀﺓ ﻭﺍﻗﺘﺼﺎﺩﻳـــﺔ ﻋﺎﻟﻴﺔ .ﻭﻟـــﻦ ﻳﺘﺤﻘﻖ
ﺇﻟﻰ ﻣﺎﺋﺘﻲ ﺃﻟﻒ ﻧﺴﺨﺔ.
ﻭﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ ﺍﻷﻣﺮﻳﻜﻴﺔ ﻋﻠﻰ ﺍﻟﺘﻮﺍﻟﻲ.
ﻫﺬﺍ ﺇﻻ ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﻧﻈﺎﻡ ﺳـــﻴﺮ ﻋﻤـــﻞ ﻣﺘﺠﺎﻧﺲ ،ﺃﻭ
ﺇﺿﺎﻓـــﺔ ﻟﺬﻟـــﻚ ،ﺳـــﺘﻌﺮﺽ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻤﺼﻨﻌﺔ ﻧﻈﺎﻡ
ﻓـــﻲ ﻃﺒﺎﻋـــﺔ ﺍﻟﻘﻄـــﻊ ﺍﻟﻜﺒﻴﺮ ﺗﻌـــﺪ ﺧﻴـــﺎﺭﺍﺕ ﺍﻷﺗﻤﺘﺔ
ﺑﺎﺳﺘﺨﺪﺍﻡ ﺍﻟﺨﺼﺎﺋﺺ ﺍﻵﻟﻴﺔ.
ﻭﻛﺬﻟـــﻚ ﻣﻔﺎﻫﻴـــﻢ ﻧﻈﺎﻡ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ ﻭﺍﻟﻠﻮﺟﺴـــﺘﻴﺔ
ﻭﺍﻟﻤﺼﻨﻌـــﻮﻥ ﺍﻵﺳـــﻴﻮﻳﻮﻥ ﻳﻘﺘﺮﺑـــﻮﻥ ﺑﺴـــﺮﻋﺔ ﻣﻦ
ﻣـــﻦ ﺍﻟﺘﻮﺟﻬـــﺎﺕ ﺍﻟﻤﻬﻤـــﺔ ﻓـــﻲ ﻗﻄـــﺎﻉ ﺍﻟﺘﻐﻠﻴﻒ ﻫﻮ
ﻣﻮﺿـــﻊ ﺍﻟﺘﺮﻛﻴـــﺰ ﻓـــﻲ ﻋﻤﻠﻴـــﺎﺕ ﺍﻟﺘﻄﻮﻳـــﺮ .ﻭﻳﺰﺩﺍﺩ
ﺗﺤﻘﻴﻖ ﻣﻌﺎﻳﻴـــﺮ ﺍﻟﺠﻮﺩﺓ ﺍﻟﺘﻲ ﺗﺘﻤﺘـــﻊ ﺑﻬﺎ ﺍﻟﻄﺎﺑﻌﺎﺕ
ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ ﺫﺍﺕ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ ،ﻓﺒﻮﺟﻮﺩ ﻋﺪﺩ
ﻛﺬﻟـــﻚ ﺍﺟﺘﺬﺍﺏ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺠﺪﻳﺪ ﺍﻟﻤﺤﺘﻤﻞ ﻟﻄﺎﺑﻌﺎﺕ
ﺍﻟﻐﺮﺑﻴﺔ ،ﻭﺗﺠﺒﺮ ﻫﺬﻩ ﺍﻟﻤﻨﺎﻓﺴـــﺔ ﺍﻟﺤﺎﻣﻴﺔ ﺍﻟﺸـــﺮﻛﺎﺕ
ﺍﻟﺘﻐﻠﻴﻒ – ﺳﻮﻕ ﺫﺍﺕ ﺗﻨﺎﻓﺴﻴﺔ ﻋﺎﻟﻴﺔ
ﺗﺸـــﻤﻞ ﻛ ً ﻼ ﻣﻦ ﺍﻵﻻﺕ ﺭﻭﻻﻧـــﺪ ٩٠٠ﻭﻛﻴﻪ ﺑﻲ ﺇﻳﻪ
ﺍﻟﻘﻄـــﻊ ﺍﻟﻜﺒﻴـــﺮ ﻟﻄﺎﺑﻌﺎﺕ ﺍﻟﻔﻠﻜﺴـــﻮﻏﺮﺍﻓﻲ ﺇﻟﻰ ﻫﺬﻩ
ﺍﻟﻤﺼﻨﻌـــﺔ ﻋﻠـــﻰ ﻣﺮﺍﺟﻌـــﺔ ﻃـــﺮﻕ ﺇﻧﺘﺎﺟﻬـــﺎ ﻋﻠـــﻰ
ﺍﻟﺘﻘﻨﻴـــﺔ ،ﻓﺎﻵﻟـــﺔ ﺭﻭﻻﻧـــﺪ ٩٠٠ﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ
١٤٢ﻭ ١٦٢ﻭ ٢٠٥ﻭﻫﻴﺪﻟﺒﺮﺝ ﺳـــﺒﻴﺪ ﻣﺎﺳﺘﺮ ﺇﺱ ﺇﻡ
ﺗﻨﺘـــﺞ ﻣﻄﺒﻮﻋﺎﺕ ﻋﺎﻟﻴﺔ ﺍﻟﺘﻘﻨﻴﺔ ﻋﻠﻰ ﺍﻟﻮﺭﻕ ﺍﻟﻤﻘﻮﻯ
ﺍﻟـــﺪﻭﺍﻡ ﻭﺫﻟﻚ ﺑﻐﻴـــﺔ ﺍﻟﻔﻮﺯ ﺑﻌﻤﻼﺀ ﺟـــﺪﺩ ﻭﺍﻻﺣﺘﻔﺎﻅ ً ﺃﺻـــﻼ .ﻭﺑﺎﻟﺘﻄﻠﻊ ﺇﻟﻰ ﺍﻷﻣﺎﻡ ﻓﺈﻥ ﺛﻤﺔ ﺑﺎﻟﻤﻮﺟﻮﺩﻳ���
ﺇﻛﺲ ﺇﻝ ١٤٥ﻭﺇﺱ ﺇﻡ ﺇﻛﺲ ﺇﻝ .١٦٢
ﺍﻟﺼﻠـــﺐ ﻭﺍﻟﻤﻤﻮﺝ ﻭﺍﻟـــﺬﻱ ﻫﻮ ﺑﺴـــﻤﻚ ﻳﺘﺮﺍﻭﺡ ﻣﻦ
ﺃﻣـــﺮ ﻣﺆﻛﺪ ﻭﺍﺣﺪ ﻭﻫﻮ :ﻳﺘﻌﻴﻦ ﻋﻠﻰ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺘﻲ
ﻛﺎﻧـــﺖ ﺃﻭﻟﻰ ﻣﺸـــﺎﺭﻳﻊ ﻫﻴﺪﻟﺒﺮﺝ ﻓـــﻲ ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ
٠,٣٥ﺇﻟﻰ ١,٦ﻣﻠﻢ )ﺻﻨﺎﺩﻳﻖ ﻣﻦ ٢٠٠ﺇﻟﻰ ١,٣٠٠
ﺗﺨﻄـــﻂ ﻟﻠﻤﺤﺎﻓﻈﺔ ﻧﺘﺎﺋﺞ ﺛﺎﺑﺘـــﺔ ﻷﻋﻤﺎﻟﻬﺎ ﺃﻥ ﺗﻨﻔﻖ
ﺍﻟﻜﺒﻴﺮ ﻓـــﻲ ﻣﻌﺮﺽ ﺩﺭﻭﺑﺎ ﻋـــﺎﻡ ٢٠٠٨ﻭﻗﺪ ﺣﻘﻘﺖ
ﻏـــﺮﺍﻡ ﻋﻠﻰ ﻣﺘﺮ ﻣﺮﺑـــﻊ( ،ﺃﻣﺎ ﺍﻟـــﻮﺭﻕ ﺍﻟﻤﻘﻮﻯ ﻗﻴﺎﺱ
ﻭﺗﺴـــﺘﺜﻤﺮ ﻟﻠﺒﻘﺎﺀ ﻓﻲ ﺍﻟﻘﻤﺔ ﻭﻓﻲ ﺟﻤﻴﻊ ﺍﻟﻤﺠﺎﻻﺕ،
ﺣﻴﻨﻬـــﺎ ﻧﺠﺎﺣـــﴼ ﻻﻓﺘـــﴼ ،ﻭﺑﻨﻬﺎﻳﺔ ﺍﻟﻌـــﺎﻡ ٢٠٠٩ﺻﺮﺡ
” “Eﻭ“ “Fﻭ“ “Gﻓﻬـــﻮ ﻛﺒﻴـــﺮ ﺟـــﺪﴽ ﻋﻠـــﻰ ﺃﻱ ﻧﻈﺎﻡ
ﺍﻷﻣـــﺮ ﺍﻟـــﺬﻱ ﻳﻌﻨـــﻲ ﺃﻧـــﻪ ﻳﺠـــﺐ ﻋﻠـــﻰ ﺍﻟﻤﻄﺎﺑﻊ ﻻ
ﺑﻴﺮﻧﻬﺎﺭﺩ ﺷـــﺮﺍﻳﺮ ،ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺍﻹﺩﺍﺭﺓ ﻓﻲ ﺷﺮﻛﺔ ً ﻗﺎﺋـــﻼ” :ﻟﻘﺪ ﺣﻘﻘﻨﺎ ﻫﺪﻓﻨﺎ ﻫﻴﺪﻟﺒﺮﺟﺮ ﺩﺭﺍﻛﻤﺎﺷـــﻴﻨﻦ
ﻓﻠﻜﺴﻮ ﻛﻲ ﻳﺘﻤﻜﻦ ﻣﻦ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻌﻪ.
ﺍﻟﻤﺼﻨﻌﻴـــﻦ ﻓﺤﺴـــﺐ ﺗﻄﻮﻳـــﺮ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﺟﺪﻳﺪﺓ
ﻣﻦ ﺍﻟﻄﺎﺑﻌﺎﺕ ﺍﻟﻤﻮﺟﻮﺩﺓ ﺃﺳﺎﺳـــﴼ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﻭﺍﻟﺘﻲ
ﺑﺎﻟﺘﻔـــﻮﻕ ﻋﻠﻰ ﺷـــﺮﻛﺎﺕ ﻋﺮﻳﻘﺔ ﻓﻲ ﻣﺠـــﺎﻝ ﻃﺒﺎﻋﺔ
ME Printer March 2010
ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ ﺑﻔﻜﺮﺓ ﺗﺤﻤﻞ ﻣﺸـــﺮﻭﻋﴼ ﺟﺪﻳﺪﴽ ﻭﻫﻲ
ﻣﻨﺎﻓﺴﺔ ﻣﻘﺪﻭﺭ ﻋﻠﻴﻬﺎ ﻣﻦ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ
ﺍﺳـــﺘﺨﺪﺍﻡ ﻭﻗـــﺖ ﺃﻗـــﻞ ﻟﻠﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋـــﻲ ﻭﺟﻮﺩﺓ
ﻓﻲ ﻣﺠـــﺎﻝ ﺍﻟﻘﻄﻊ ،A3ﺗﺰﻳﺪ ﻧﻈﻢ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ
ﻃﺒﺎﻋﻴﺔ ﺃﻋﻠﻰ ﻭﺛﻘﺔ ﺃﻋﻠﻰ ،ﻭﻣﻨﺬ ﺩﺭﻭﺑﺎ ٢٠٠٨ﺗﻢ ﺑﻴﻊ
ﻣـــﻦ ﺣﺼﺘﻬـــﺎ ﻣـــﻦ ﺍﻟﺴـــﻮﻕ ﺑﺜﺒـــﺎﺕ ﻓـــﻲ ﻗﻄﺎﻋﺎﺕ
٣٠ﺁﻟـــﺔ ﺑﺎﻟﻘﻄﻌﻴﻦ ﺍﻟﻜﺒﻴﺮﻳﻦ ١٤٥ﻭ .“١٦٢ﻭﺗﻘﻮﻝ
ﺗﺘﻤﺘـــﻊ ﻓﻴﻬـــﺎ ﺑﺄﻓﻀﻠﻴـــﺔ ﻭﺍﺿﺤﺔ ﻣﻦ ﻗﺒﻴـــﻞ ﻃﺒﺎﻋﺔ
ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ
ﺍﻷﺗﻤﺘﺔ – ﺍﺑﺘﻜﺎﺭ ﻫﺎﺋﻞ
ﺇﻻ ﺃﻥ ﺍﻟﺘﺤﺴـــﻴﻨﺎﺕ ﺍﻟﺘـــﻲ ﺃُﺩﺧﻠـــﺖ ﻋﻠـــﻰ ﻋﻤﻠﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻟﻴﺴـــﺖ ﺍﻟﺘﻮﺟﻪ ﺍﻟﺮﺋﻴﺴﻲ ،ﻓﻔﻮﻕ ﻛﻞ ﺷﻲﺀ ﻓﻌﻤﻠﻴـــﺎﺕ ﻣـــﺎ ﻗﺒﻞ ﻭﻣﺎ ﺑﻌﺪ ﺍﻟﻄﺒﺎﻋـــﺔ ﻫﻲ ﺍﻟﻤﻘﻴﺎﺱ ﻟﺘﻌﺰﻳـــﺰ ﺍﻹﻧﺘﺎﺟﻴـــﺔ .ﻭﻧﻈﻢ ﺍﻟﻠﻮﺟﺴـــﺘﻴﺔ ﺍﻵﻟﻴﺔ ﻟﻨﻘﻞ ﻭﻳﺐ ﺍﻟﻮﺭﻕ ﺇﻟﻰ ﺍﻟﻄﺎﺑﻌﺎﺕ ﻭﻧﻘﻞ ﺍﻷﻭﺭﺍﻕ ﺍﻟﻤﻄﺒﻮﻋﺔ ﺇﻟـــﻰ ﻣﺤﻄﺎﺕ ﺍﻟﻤﻌﺎﻟﺠـــﺔ ﺍﻷﺧﺮﻯ ﺃﻭ ﻧﻈـــﻢ ﺍﻹﻧﻬﺎﺀ ﺍﻟﺪﺍﺧﻠـــﻲ ﻣﺠـــﺮﺩ ﻣﺜﺎﻟﻴﻦ ﺑﺴـــﻴﻄﻴﻦ ﻋﻠـــﻰ ﺍﻟﺤﻠﻮﻝ ﺍﻟﻤﺘﻜﺎﻣﻠـــﺔ ﺍﻟﺘـــﻲ ﻳﻘﺪﻣﻬﺎ ﺍﻟﻤﺼﻨﻌـــﻮﻥ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷﺮﻛﺎﺋﻬﻢ.
ﻓﻲ ﺃﻟﻤﺎﻧﻴﺎ ﺗﺸـــﺘﻤﻞ ﻋﻠﻰ ﻛﻞ ﻣﻦ ”ﻧﻴﻮ ﺃﻭﺳﺎﻧﺎﺑﺮﻭﻛﺮ
ﻃﺒﺎﻋﺔ ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻟﻮﺭﻕ – ﺑﺠﻮﺩﺓ ﺍﻟﻤﻌﺎﻟﺠﺔ ﺑﺎﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ
ﻟﻨﻘـــﻞ ﺍﻟﻠـــﻮﺡ ،ﻭﻗﺪ ﺟﺮﻯ ﺗﻄﻮﻳﺮ ﻧﻈـــﺎﻡ ﻧﻘﻞ ﺍﻷﻟﻮﺍﺡ
ﺍﻟﺠﺪﻳﺪﺓ ﻓﻲ ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻴـــﻮﻡ ،ﺇﺫ ﺃﺻﺒﺢ ﻻ ﺑﺪ
ﺯﻳﺘﻮﻧـــﻎ“ ﻭ“ﻓﺮﺍﻳـــﻲ ﺑﺮﻳﺲ“ ﻓﻲ ﺷـــﻴﻤﻨﻴﺘﺰ .ﻛﻤﺎ ﺃﻥ ﻟﻜﻴـــﻪ ﺑﻲ ﺇﻱ ﻫﻲ ﺍﻷﺧﺮﻯ ﺣﻠﻮﻝ ﻻ ﺗﺘﻄﻠﺐ ﻋﻤﺎﻟﺔ ”ﻛﻴﻪ ﺑﻲ ﺇﻳﻪ ﺑﻠﻴﺖ ﺗﺮﺍﻧﺲ“ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷﺮﻛﺔ ﺑﻴﻞ ﺍﻟﻤﺘﺨﺼﺼﺔ ﻓﻲ ﺛﻘﺐ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﻭﺷـــﺒﻚ ﺍﻷﻟﻮﺍﺡ ﻟﺘﻐﻠـــﻖ ﺑﺬﻟﻚ ﻓﺠﻮﺓ ﺍﻷﺗﻤﺘﺔ ﻟﻤﺴـــﺘﺨﺪﻣﻲ ﻛﻴﻪ ﺑﻲ ﺇﻳـــﻪ .ﻭﻣﻊ ”ﻧﻈﺎﻡ ﺍﻷﻟﻮﺍﺡ ﺍﻵﻟﻴﺔ“ ﺃﺻﺒﺢ ﻟﺪﻯ ﺟﻮﺱ ﺧﺎﺻﻴـــﺔ ﺛﻘﺐ ﺍﻷﻟﻮﺍﺡ ﺍﻵﻟﻴـــﺔ ﺍﻟﺨﺎﺻﺔ ﺑﻬﺎ ،ﺭﻏﻢ ﺃﻧﻪ ﻭﺣﺘﻰ ﺳـــﺎﻋﺔ ﺇﻋﺪﺍﺩ ﻫﺬﺍ ﺍﻟﻤﻘﺎﻟﺔ ﻟﻢ ﺗﺘﻮﻓﺮ ﻣﻌﻠﻮﻣﺎﺕ
ﺗﻮﺍﺟﻪ ﻃﺎﺑﻌﺎﺕ ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻟﻮﺭﻕ ﻋﺪﺩﴽ ﻣﻦ ﺍﻟﺘﺤﺪﻳﺎﺕ
ﻣﻦ ﺇﻧﺠﺎﺯ ﺍﻟﻄﺒﺎﻋﺔ ﻋﺎﻟﻴﺔ ﺍﻟﺠﻮﺩﺓ ﻭﺍﻟﻜﻤﻴﺎﺕ ﺍﻟﻘﻠﻴﻠﺔ ﻓـــﻲ ﻓﺘـــﺮﺓ ﺯﻣﻨﻴـــﺔ ﺃﻗﺼﺮ ﻭﻟـــﻢ ﻳﻌﺪ ﻣـــﺰﻭﺩ ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺤﺪﻳﺜﺔ ﻣﻮﺍﺻﻠﺔ ﺍﻟﻌﻤـــﻞ ﺑﻤﺠﺮﺩ ﻃﺒﺎﻋﺔ ﺍﻷﻭﺭﺍﻕ ﻓﻘﺪ ﺃﺿﺤﺖ ﺍﻟﺨﻴﺎﺭﺍﺕ ﻣﻀﺎﻓﺔ ﺍﻟﻘﻴﻤﺔ ﺃﻣﺮﴽ ﻻ ﻣﻔﺮ ﻣﻨﻪ. ﻭﻣﺴﺘﺨﺪﻣﻮ ﻃﺎﺑﻌﺎﺕ ﺍﻷﻭﻓﺴﺖ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ﻣﻌﺘﺎﺩﻭﻥ
ﻭﻓﻲ ﻗﻄﺎﻉ ﺃﻭﻓﺴـــﺖ ﺍﻟﻮﻳﺐ ﻋﻠـــﻰ ﻭﺟﻪ ﺍﻟﺨﺼﻮﺹ ﻓﺈﻥ ﺍﻷﺗﻤﺘﺔ ﻣﻬﻤﺔ ﻟﻠﻤﺴﺘﻘﺒﻞ ،ﺇﺫ ﻳﻘﺪﻡ ﻛﻞ ﻣﻦ ﻣﺎﻥ ﺭﻭﻻﻧﺪ ﻭﻛﻴﻪ ﺑﻲ ﺇﻳﻪ ﻭﺟﻮﺱ ﺣﻠﻮ ً ﻻ ﻣﺨﺘﻠﻔﺔ ﻟﻺﻧﺘﺎﺝ ﺍﻵﻟﻲ ﺑﺎﻟﻜﺎﻣﻞ ﻣﻦ ﺇﻧﺘﺎﺝ ﺍﻟﻠﻮﺡ ﺇﻟﻰ ﻧﻘﻞ ﺍﻟﻠﻮﺡ ﻭﻧﻈﻢ
ﺑﺸﺄﻥ ﺣﻠﻮﻝ ﺍﻟﻨﻘﻞ ﻷﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﺔ.
ﺍﻟﻄﺎﺑﻌﺎﺕ ﺍﻟﻄﻮﻳﻠﺔ ﻟﻜﻼ ﺍﻟﻮﺟﻬﻴﻦ ﻟﻺﻧﺘﺎﺝ ﺍﻟﻤﺘﻮﺍﺻﻞ ﺍﻟﺴﺮﻳﻊ
ﻟﻴﺴـــﺖ ﻏﺮﻑ ﻃﺒﺎﻋـــﺔ ﺍﻟﻮﻳﺐ ﻫﻲ ﺍﻟﺘـــﻲ ﺗﺮﻛﺰ ﻋﻠﻰ ﺍﻷﺗﻤﺘـــﺔ ﺍﻟﻜﺎﻣﻠﺔ ،ﻓﺎﻟﺤﻠﻮﻝ ﺍﻟﻤﺄﺗﻤﺘﺔ ﻃﺒﺎﻋﺔ ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻟـــﻮﺭﻕ ﺗﻮﺍﺻـــﻞ ﺍﻟﻌﻤـــﻞ ﻫـــﻲ ﺍﻷﺧـــﺮﻯ .ﻭﺗﻄﺮﺡ ﻛﻮﻣـــﻮﺭﻱ ﻧﻈـــﺎﻡ ﺍﻟﺘﺤﻀﻴـــﺮ ﺍﻟﻄﺒﺎﻋـــﻲ KHS-AI ﻭﺍﻟﺘﻲ ﻭﺑﺤﺴـــﺐ ﻓﻴﻠﻴﺐ ﺩﺍﻥ ﺗﺘﻄﻞ ﺇﻧﺘﺎﺟﻴﺔ ﻣﻦ ١٥ ﺇﻟﻰ ٢٠ﻭﺭﻗﺔ ،ﻭﻫﻮ ﺭﻗﻢ ﻻ ﻳﻨﻄﻮﻱ ﻋﻠﻰ ﻧﻔﺎﻳﺎﺕ ﻣﻦ ﺍﻟﺘﺤﻤﻴـــﻞ ﻭﺍﻟﺘﻔﺮﻳـــﻎ ﺍﻵﻟـــﻲ ﻟﻸﻟﻮﺍﺡ .ﻭﻳـــﺮﻯ ﺃﺭﻳﻚ ﺑﻴـــﻞ ،ﻣﺪﻳﺮ ﺍﻟﺘﺴـــﻮﻳﻖ ﻟـــﺪﻯ ﺟﻮﺱ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ ﺃﻥ ﺍﻷﺗﻤﺘﺔ ﻫﻲ ﺣﺠﺮ ﺍﻷﺳـــﺎﺱ ﻟﺘﻨﺎﻓﺴـــﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻘﺎﺭﻧﺔ ﺑﺎﻟﻮﺳﺎﺋﻂ ﺍﻷﺧﺮﻯ ،ﺇﺫ ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺼﺪﺩ: ”ﺳﻴﺒﻘﻰ ﺍﻻﺑﺘﻜﺎﺭ ،ﻻ ﺳﻴﻤﺎ ﻓﻲ ﻣﺠﺎﻝ ﺍﻷﺗﻤﺘﺔ ،ﺃﻣﺮﴽ ﺣﻴﻮﻳﴼ ﻓﻲ ﺟﻌﻞ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻤﻄﺒﻮﻋﺔ ﺃﻛﺜﺮ ﺗﻨﺎﻓﺴﻴﺔ ﻭﺇﻳﺠـــﺎﺩ ﻓﺮﺹ ﺟﺪﻳـــﺪﺓ ﻭﺗﻄﺒﻴﻘﺎﺕ ﺟﺪﻳـــﺪﺓ ﻭﻧﻤﺎﺫﺝ ﻋﻤﻞ ﺟﺪﻳﺪﺓ“. ﻭﺗﻌـــﺰﺯ ﺁﻻﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻵﻟﻴـــﺔ ﻣﻦ ﻣـــﺎﻥ ﺭﻭﻻﻧﺪ ﻣﺎ ﺗﺪﻋـــﻮﻩ ﺍﻟﺸـــﺮﻛﺔ ﺑﺮﺅﻳـــﺔ ”ﺍﻟﻠﻤﺴـــﺔ ﺍﻟﻮﺍﺣـــﺪﺓ“ ،ﻭﻫﻲ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺸﻜﻞ ﻣﺴﺘﻤﺮ ﺑﻠﻤﺴﺔ ﺯﺭ ﻭﺍﺣﺪﺓ .ﻭﺑﺤﺴﺐ ﺳﺘﺸـــﺒﻪ ”ﺍﻟﺼﻨـــﺪﻭﻕ ﺍﻷﺳـــﻮﺩ“ ﺣﻴﺚ ﺗﺒـــﺪﺃ ﺍﻟﻌﻤﻠﻴﺔ ﺑﺈﺩﺧﺎﻝ ﺍﻟﺒﻴﺎﻧﺎﺕ ﻭﺗﻨﺘﻬﻲ ﺑﻤﻨﺘﺠﺎﺕ ﻃﺒﺎﻋﻴﺔ ﻣﻜﺘﻤﻠﺔ ﻳﺘﻢ ﺗﺤﻤﻴﻠﻬﺎ ﻟﺘﻨﻘﻞ ﻋﻠـــﻰ ﻭﺣﺪﺍﺕ ﺍﻟﻨﻘﻞ ،ﻭﻳﺠﺮﻱ ﺗﺴﻮﻳﻖ ﺣﻠﻮﻝ ﻣﺎﻥ ﺭﻭﻻﻧﺪ ﺑﻌﻼﻣﺔ ﺗﺤﻤﻞ ﺍﺳﻢ ”ﺇﻳﻪ ﺑﻲ ﺇﻝ ﻟﻮﺟﻴﺴﺘﻴﻜﺲ“ ،ﻭﺇﻳﻪ ﺑﻲ ﺇﻝ ﻫﻲ ﻋﻼﻣﺔ ﺭﺍﺋﺪﺓ
ﻣـــﻦ ٦ﺃﻭ ٨ﻭﺣـــﺪﺍﺕ( ﻟـــﻜﻼ ﺍﻟﻮﺟﻬﻴﻦ ﺗﺴـــﺘﺨﺪﻡ ﻓـــﻲ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﺠﺎﻻﺕ ﻟﻺﻧﺘـــﺎﺝ ﺍﻟﺮﺑﺤﻲ ،ﻭﻫﻲ ﺗﻤﻜـــﻦ ﺑﺬﻟـــﻚ ﺍﻟﻤﻄﺎﺑـــﻊ ﻣﻦ ﻃﺒﺎﻋـــﺔ ﺃﺭﺑﻌـــﺔ ﺃﻟﻮﺍﻥ ﻋﻠـــﻰ ﻛﻼ ﺍﻟﻮﺟﻬﻴـــﻦ ﺑﻨﻘﻠﺔ ﻭﺍﺣـــﺪﺓ .ﻭﻓﻲ ﺁﻳﺒﻜﺲ، ﺳﺘﺴـــﺘﺨﺪﻡ ﻛﻮﻣـــﻮﺭﻱ ﺍﻟﻄﺎﺑﻌﺔ ﻟﻴﺜـــﺮﻭﻥ S840P ﻟﻄﺒﺎﻋـــﺔ ”ﺁﻳﺒﻜـــﺲ ﺩﻳﻠـــﻲ“ ،ﻭﻫـــﻲ ﻧﺸـــﺮﺓ ﺍﻷﺧﺒﺎﺭ
ﻋﻠـــﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺄﻟـــﻮﺍﻥ ﺍﻷﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ﻭﺻﺒﻐﺎﺕ ﻣﺨﺘﻠﻔﺔ .ﻭﺍﻵﻥ ﻓﺈﻥ ﺑﺮﺳـــﺘﻴﻚ ﻭﻫﻲ ﺃﺣﺪ ﻣـــﺰﻭﺩﻱ ﺍﻵﻻﺕ ﺍﻟﺘﻲ ﺗﺼﻮﺭ ﺍﻷﻟﻮﺍﺡ ﻓﻴﻬﺎ ﻣﺒﺎﺷـــﺮﺓ ﺩﺍﺧـــﻞ ﺍﻟﻄﺎﺑﻌﺔ ﺗﻘـــﺪﻡ ﻟﻌﻤﻼﺋﻬﺎ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻷﺷـــﻌﺔ
ﺍﻟﻴﻮﻣﻴﺔ ﺍﻟﺨﺎﺻﺔ ﺑﺘﻐﻄﻴﺔ ﻣﻌﺮﺽ ﺁﻳﺒﻜﺲ ،ﻣﺒﺎﺷﺮﺓ
ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ،ﺇﺫ ﺳﺘﻘﺪﻡ ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ ﻣﻌﺮﺽ
ﻭﺍﻟﻄﺎﺑﻌـــﺎﺕ ﺍﻟﻄﻮﻳﻠﺔ ﻟﻜﻼ ﺍﻟﻮﺟﻬﻴﻦ ﺗﻮﺟﻪ ﺗﻬﺘﻢ ﺑﻬﺎ
ﺁﻳﺒﻜـــﺲ ﺍﻟﻄﺎﺑﻌـــﺔ ﺑﺮﺳـــﺘﻴﻚ 52DI-UVﻭﺍﻟﺘـــﻲ ّ ﺗﺮﻛـــﺐ ﻓـــﻮﻕ ﻣﺠﻔﻒ ﺑﺎﻷﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ
ﺃﺛﻨﺎﺀ ﺍﻟﻌﺮﺽ. ﺷـــﺮﻛﺔ ﻛﻴﻪ ﺑﻲ ﺇﻳـــﻪ ﺃﻳﻀﴼ ،ﺇﺫ ﻳﻘﻮﻝ ﻛﺮﻳﺴـــﺘﻴﺎﻥ ﺑﻲ ﺩﺑﻠﻴﻮ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ” :ﻃﺒﺎﻋـــﺔ ﺍﻟﻤﺠﻼﺕ ﺑﺤﺠﻢ B2ﻳﺘﺤـــﻮﻝ ﺣﺎﻟﻴـــﴼ ﺇﻟـــﻰ ﺍﻟﻄﺎﺑﻌـــﺎﺕ ﺍﻟﻄﻮﻳﻠﺔ ﻟﻜﻼ ﺍﻟﻮﺟﻬﻴﻦ ﺫﺍﺕ ﺍﻟﻌﺸـــﺮﺓ ﺃﻟﻮﺍﻥ ﺣﻴﺚ ﺗﻄﺒﻊ ﺍﻟﻄﺎﺑﻌﺎﺕ ﺃﺭﺑﻌـــﺔ ﺃﻟـــﻮﺍﻥ ﻋﻠـــﻰ ﻛﻼ ﺍﻟﻮﺟﻬﻴﻦ ﻭﺗﻨﻬـــﻲ ﺍﻹﻧﺘﺎﺝ ﺑﻨﻘﻠﺔ ﻭﺍﺣﺪﺓ“.
ﻭﺍﻟﺘﻲ ﻳﻤﻜﻨﻬﺎ ﺍﺳـــﺘﺨﺪﺍﻡ ﻛﺎﻓﺔ ﺃﻟﻮﺍﻥ ﺍﻷﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ،ﻭﻳﻤﻜﻦ ﻫﺬﺍ ﺍﻷﻣﺮ ﺍﻟﻤﺴﺘﺨﺪﻣﻴﻦ ﻣﻦ ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻠﻰ ﺍﻟﺒﻼﺳـــﺘﻴﻚ ﻭﻣﻮﺍﺩ ﺃﺧﺮﻯ ﻣﺸـــﺎﺑﻬﺔ ﻭﺑﺠﻮﺩﺓ ﺇﺗﻤﺎﻡ ﻋﺎﻟﻴﺔ .ﻓﻴﻤﺎ ﺗﻤﺘﺎﺯ ﻧﺴﺨﺔ ﺃﺧﺮﻯ ﻣﻦ ﻃﺎﺑﻌـــﺎﺕ DI (Digtial Imagingﺃﻱ ﺍﻟﺘﺼﻮﻳـــﺮ ﺍﻟﻤﺒﺎﺷـــﺮ( ﻭﻫـــﻲ ﺍﻟﻄﺎﺑﻌـــﺔ 52DI-ACﻓﺘﻤﺘـــﺎﺯ ﺑــــ ”ﺍﻟﻄـــﻼﺀ ﺍﻟﻤﺎﺋـــﻲ“ ﻟﻠﻄـــﻼﺀ ﺍﻟﺪﺍﺧﻠﻲ ﻭﺳـــﺘﻜﻮﻥ
ME Printer March 2010
ﻫـــﺬﻩ ﺍﻟﺮﺅﻳﺔ ﻓـــﺈﻥ ﻏﺮﻓـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﻤﺴـــﺘﻘﺒﻞ
ﺍﻟﻨﺎﺣﻴﺔ ﺍﻟﻌﻤﻠﻴـــﺔ .ﻭﺍﻟﻄﺎﺑﻌﺎﺕ ﺍﻟﻄﻮﻳﻠﺔ )ﺃﻱ ﺍﻟﻤﻜﻮﻧﺔ
ﺗﻮﺟﻬﺎﺕ ﻣﻌﺮﺽ ﺁﻳﺒﻜﺲ ﺳﻮﻕ ﺃﺻﻐﺮ ﻟﻠﻄﺎﺑﻌﺎﺕ
ﻭﺍﻟﺴﺆﺍﻻﻥ ﺍﻟﻤﻬﻤﺎﻥ ﺍﻟﻠﺬﺍﻥ ﻳﺒﺮﺯﺍﻥ ﻫﻨﺎ ﻫﻤﺎ :ﻛﻴﻒ
ﺳـــﻴﻜﻮﻥ ﺣﻀﻮﺭ ﻣﺼﻨﻌﻲ ﺍﻟﻄﺎﺑﻌﺎﺕ ﺍﻵﺳـــﻴﻮﻳﺔ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﺍﻟﻐﺮﺑﻴـــﺔ ،ﻭﻣﺎ ﻫـــﻮ ﺍﻟﺤﺠﻢ ﺍﻟﺬﻱ ﺳـــﻴﻜﻮﻥ ﻋﻠﻴـــﻪ ﺳـــﻮﻕ ﻃﺎﺑﻌﺎﺕ ﺍﻷﻭﻓﺴـــﺖ ﻓﻲ ﺍﻟﻤﺴـــﺘﻘﺒﻞ؟ ﻭﺛﻤـــﺔ ﺃﻣﺮ ﻭﺍﺣﺪ ﺃﻛﻴـــﺪ ﻋﻠﻰ ﺍﻷﻗﻞ ﻭﻫـــﻮ ﺃﻥ ﻋﻤﻠﻴﺔ ﺍﻟﺘﻐﻴﻴـــﺮ ﻣﺆﻛﺪﺓ ،ﻓﺤﺘﻰ ﻣﻊ ﻭﺟـــﻮﺩ ﺿﻐﻂ ﺃﻗﻞ ﻋﻠﻰ ﺣﺠﻢ ﻋﺮﻭﺽ ﺍﻟﺸـــﺮﺍﺀ ﺍﻟﺠﺪﻳـــﺪﺓ ﻭﺣﺘﻰ ﺇﺫﺍ ﺍﺭﺗﻔﻌﺖ ﺍﻟﻄﻠﺒـــﺎﺕ ﻋﻠـــﻰ ﺍﻵﻻﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻣﺮﺓ ﺃﺧـــﺮﻯ ﻓﺈﻧﻪ ﻻ ﻋـــﻮﺩﺓ ﺇﻟـــﻰ ﺍﻟﻤﺴـــﺘﻮﻳﺎﺕ ﺍﻟﺘـــﻲ ﺷـــﻬﺪﻧﺎﻫﺎ ﻓـــﻲ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻷﺧﻴـــﺮﺓ .ﻭﺗﻀﻤـــﻦ ﺍﻟﻄﺎﺑﻌﺎﺕ ﺍﻷﺳـــﺮﻉ ﻭﺍﻷﻛﺜـــﺮ ﺇﻧﺘﺎﺟﻴـــﺔ ﺇﻧﺘﺎﺟﴼ ﺃﻋﻠﻰ ،ﻭﻃﺎﺑﻌـــﺔ ﺍﻟﻴﻮﻡ ﺗﻨﺠﺰ ﻣـــﺎ ﻛﺎﻧـــﺖ ﺗﻘﻮﻡ ﺑﻪ ﻃﺎﺑﻌﺘـــﺎﻥ ﻓﻲ ﺍﻟﺴـــﺎﺑﻖ .ﻛﻤﺎ ﺃﻥ ﻃﺎﺑﻌﺎﺕ ﺍﻷﻭﻓﺴـــﺖ ﺍﻟﺠﺪﻳﺪﺓ ﺗﺘﻤﺘـــﻊ ﺑﻄﺎﻗﺔ ﺇﻧﺘﺎﺟﻴﺔ
ﻋﺎﻟﻴﺔ ﺑﺤﻴﺚ ﺃﻧﻬﺎ ﺗﻨﻬﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻏﺎﻟﺒﴼ ﺑﺴﻌﺮ ﺍﻟﻜﻠﻔﺔ ﺃﻭ ﺃﻗـــﻞ ،ﻭﺫﻟـــﻚ ﻛـــﻲ ﺗﻀﻤـــﻦ ﺑﺒﺴـــﺎﻃﺔ ﺃﻥ ﺍﻵﻻﺕ ﺑﺈﻣﻜﺎﻧﻬـــﺎ ﺍﻟﻌﻤﻞ ﺑﺄﻗﺼﻰ ﻃﺎﻗـــﺔ ﺇﻧﺘﺎﺟﻴﺔ ﻭﻫﻲ ﺣﻠﻘﺔ ﻣﻔﺮﻏـــﺔ ﺗﺸـــﺠﻊ ﻋﻠـــﻰ ﺃﻗﺼـــﻰ ﺩﺭﺟـــﺎﺕ ﺍﻟﺘﻨﺎﻓﺲ. ﻭﻳﺘﻮﻗﻊ ﺯﺑﺎﺋﻦ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ ﺟﻬﺘﻬﻢ ﺍﺭﺗﻔﺎﻉ ﺍﻷﺳـــﻌﺎﺭ ﺍﻟﺘﻨﺎﻓﺴـــﻴﺔ ،ﺍﻷﻣﺮ ﺍﻟﺬﻱ ﻳﻌﺠﻞ ﺑﻀﻐﻂ ﺍﻷﺳـــﻌﺎﺭ ﻣﻊ ﺍﻟﻨﺘﺎﺋﺞ ﺍﻟﻌﻜﺴـــﻴﺔ ﻟﻤﺠﻬﺰﻱ ﺧﺪﻣـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢ.
ME Printer March 2010
ﺍﻟﻤﻄﺎﺑﻊ ﺑﻤﻮﺍﺟﻬﺔ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ
ﺟﻤﻴـــﻊ ﺍﻟﻤﺼﻨﻌﻴﻦ ﻋﻠﻰ ﻋﻠﻢ ﺑـــﺄﻥ ﻣﺒﻴﻌﺎﺕ ﻃﺎﺑﻌﺎﺕ
ﺍﻷﻭﻓﺴـــﺖ ﻓﻲ ﺣﺎﻟـــﺔ ﺭﻛﻮﺩ ،ﺑﻞ ﻭﺣﺘـــﻰ ﻫﺒﻮﻁ ،ﻓﻲ ﺍﻟـــﺪﻭﻝ ﺍﻟﻐﺮﺑﻴـــﺔ .ﻭﻣﻨﺬ ﺃﻥ ﺣﻠﺖ ﺃﺯﻣـــﺔ ﺍﻻﺋﺘﻤﺎﻥ ﺑﺪﺃ ﺍﻟﻤﺼﻨﻌﻮﻥ ﻳﺸﻌﺮﻭﻥ ﺑﺘﺄﺛﻴﺮ ﺍﻟﻘﻴﺎﻡ ﺑﺨﻔﺾ ﻛﺒﻴﺮ ﻓﻲ ﺍﻻﺳﺘﺜﻤﺎﺭ ،ﻣﻊ ﺍﻟﺤﺎﺟﺔ ﺇﻟﻰ ﺍﻋﺘﺒﺎﺭ ﺑﻌﺾ ﺍﻟﻤﻮﻇﻔﻴﻦ ﻓﺎﺋﻀﻴـــﻦ ﻋـــﻦ ﺍﻟﺤﺎﺟﺔ ﻭﺧﻔﺾ ﺍﻟﻄﺎﻗـــﺔ ﺍﻹﻧﺘﺎﺟﻴﺔ.
ﻭﺗﻠـــﺰﻡ ﻣﺜﻞ ﻫﺬﻩ ﺍﻟﻈﺮﻭﻑ ﻛﺬﻟـــﻚ ﺟﻤﻴﻊ ﺍﻟﻤﻌﻨﻴﻴﻦ
ﻭﺍﻟﻤﺪﻣﺠـــﺔ ﺑﺸـــﻜﻞ ﺻﺤﻴﺢ ﻣﻊ ﻧﻈﺎﻡ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ
ﺑﺎﻷﻣﺮ ﺑﺘﻄﻮﻳﺮ ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺟﺪﻳﺪﺓ ﻳﻨﺘﺞ ﻋﻨﻬﺎ ﺇﺑﺪﺍﻉ
ﻗﻴﻤـــﺔ ﻣﻀﺎﻓﺔ ،ﻛﻤﺎ ﺗﻌﺪ ﺑﻤﺰﺍﻳـــﺎ ﺗﻘﻨﻴﺔ ﻭﺍﻗﺘﺼﺎﺩﻳﺔ“.
ﻟﻢ ﻳﺘﻮﻗﻌﻪ ﺃﺣﺪ ،ﻭﻳﻤﻜﻦ ﻟﻠﻄﺎﺑﻌﺎﺕ ﺍﻟﺴـــﺮﻳﻌﺔ ﻭﻧﻈﻢ
ﻭﺗﺮﻛـــﺰ ﻛﻴﻪ ﺑﻲ ﺃﻳﻀﴼ ﻋﻠـــﻰ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺮﺑﺤﻲ ﻭﺍﻵﻟﻲ
ﻧﻔﺚ ﺍﻟﺤﺒﺮ ﺍﻟﺤﺪﻳﺜﺔ ،ﻭﻭﺣﺪﺍﺕ ﺗﻐﻴﻴﺮ ﺍﻷﻟﻮﺍﺡ ﺍﻵﻟﻴﺔ
ﺑﻮﺻﻔﻪ ﺍﻟﻌﺎﻣﻞ ﺍﻟﺮﺋﻴﺴـــﻲ ﻓﻲ ﺍﻻﺑﺘﻜﺎﺭﺍﺕ ،ﺇﺫ ﻳﻘﻮﻝ
ﻭﺍﻟﺘﺤﻜـــﻢ ﺍﻟﺮﻗﻤﻲ ﻓـــﻲ ﺍﻟﻄﺎﺑﻌـــﺎﺕ ﺃﻥ ﺗﻠﺒﻲ ﺃﻏﻠﺐ
ﻛﺮﻳﺘﺴﻴﺎﻥ ﺩﺑﻠﻴﻮ ﻧﺎﺏ ،ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻜﻴﻪ ﺑﻲ ﺇﻳﻪ ﻓﻲ
ﺍﻻﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﺘﻘﻨﻴﺔ ﻟﻠﻤﻄﺎﺑﻊ.
ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ” :ﺃﻫﻢ ﺷﻲﺀ ﻓﻲ
ﻭﻟﻜـــﻦ ﺃﻳـــﻦ ﺗﻜﻤـــﻦ ﺍﻟﺘﺤﺪﻳﺎﺕ ﻣﺴـــﺘﻘﺒ ً ﻼ؟ ﻭﻛﻴﻒ
ﻷﻱ ﻣﻄﺒﻌﺔ ﻫﻮ ﻃﺎﺑﻌﺔ ﺍﻗﺘﺼﺎﺩﻳﺔ ﻭﻳﻌﺘﻤﺪ ﻋﻠﻴﻬﺎ“.
ﻳﻤﻜﻦ ﻟﻄ ّﺒﺎﻋﻲ ﺍﻷﻭﻓﺴـــﺖ ﺗﻤﻴﻴﺰ ﺃﻧﻔﺴـــﻬﻢ ﻭﺳـــﻂ
ﻭﻓـــﻲ ﻛﻮﻣﻮﺭﻱ ،ﻳﻨﺼـــﺐ ﺍﻟﺘﺮﻛﻴﺰ ﺃﻳﻀـــﴼ ﻋﻠﻰ ﺯﻳﺎﺩﺓ
ﻫـــﺬﻩ ﺍﻟﻤﻨﺎﻓﺴـــﺔ ﺍﻟﺸﺮﺳـــﺔ؟ ﻭﻣـــﺎ ﺍﻟـــﺬﻱ ﻳﺸـــﻜﻞ
ﺍﻹﻧﺘﺎﺟﻴﺔ ﻭﺗﺤﺴـــﻴﻦ ﺍﻹﻧﺘﺎﺝ ﺍﻵﻟﻲ .ﻭﻳﻌﻠﻖ ﻓﻴﻠﻴﺐ
ﺍﻟﻘﻴﻤـــﺔ ﺍﻟﻤﻀﺎﻓـــﺔ ﻓﻴﻤﺎ ﻳﺘﻌﻠـــﻖ ﺑﺎﻟﺨﺪﻣـــﺔ؟ ﻳﺘﻌﻴﻦ
ﺩﺍﻥ ،ﻣﺪﻳـــﺮ ﺍﻟﺘﺴـــﻮﻳﻖ ﻓﻲ ﺃﻭﺭﻭﺑﺎ ﺑﺸـــﺮﻛﺔ ﻛﻮﻣﻮﺭﻱ
ﻋﻠـــﻰ ﺍﻟﻤﺼﻨﻌﻴﻦ ﺃﻥ ﻳﻌﺜﺮﻭﺍ ﻋﻠـــﻰ ﺃﺟﻮﺑﺔ ﻋﻠﻰ ﻫﺬﻩ
ﻋﻠـــﻰ ﺍﻷﻣـــﺮ ﺑﺎﻟﻘـــﻮﻝ” :ﻳﺘﻤﺜـــﻞ ﺍﻟﺘﺤـــﺪﻱ ﺍﻵﻥ
ﺍﻷﺳﺌﻠﺔ ﻓﻲ ﺣﺎﻝ ﺭﻏﺒﻮﺍ ﺑﻤﻮﺍﺻﻠﺔ ﺗﺠﻬﻴﺰ ﻋﻤﻼﺋﻬﻢ
ﻭﻧﺤـــﻦ ﺑﺼـــﺪﺩ ﺍﻟﺨﺮﻭﺝ ﻣـــﻦ ﺣﺎﻟﺔ ﺍﻟﻜﺴـــﺎﺩ ﻭﺑﺪﺃﺕ
ﻭﺗﺄﻣﻴﻦ ﺣﺼﺘﻬﻢ ﻓﻲ ﺍﻟﺴـــﻮﻕ ،ﻟﺬﺍ ﻳﺠﺐ ﻋﻠﻴﻬﻢ ﺃﻥ
ﺍﺳﺘﻔﺴـــﺎﺭﺍﺕ ﺍﻟﻄﻠﺒﺎﺕ ﺑﺎﻟﻮﺭﻭﺩ ﻣﺠـــﺪﺩﴽ ﻓﻲ ﺿﻤﺎﻥ
ﻳﻔﻬﻤﻮﺍ ﺑﻮﺿﻮﺡ ﻣﺎ ﻫﻲ ﺍﺣﺘﻴﺎﺟﺎﺕ ﻋﻤﻼﺋﻬﻢ ﻭﺫﻟﻚ
ﺃﻥ ﺗﻔـــﻮﺯ ﻋﺮﻭﺿﻨـــﺎ ﺍﻟﺴـــﻌﺮﻳﺔ ﺑﺎﻟﻄﻠﺐ ،ﻭﻫـــﺬﺍ ﻳﻌﻨﻲ
ﻻﺗﺨﺎﺫ ﺍﻟﻘـــﺮﺍﺭﺍﺕ ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﺼﺤﻴﺤﺔ .ﻟﻘﺪ
ﺍﻟﺘﺮﻛﻴـــﺰ ﻋﻠﻰ ﺇﻧﺘﺎﺟﻴﺔ ﺃﻛﺒﺮ ﺑﻤﺰﻳﺪ ﻣﻦ ﺍﻷﺗﻤﺘﺔ ﺭﺑﻤﺎ
ﺣـــﺪﺩ ﻣﺼﻨﻌﻮﺍ ﺍﻟﻄﺎﺑﻌﺎﺕ ﻫـــﺬﺍ ﺍﻷﻣﺮ ،ﻭﻫﻢ ﻳﻘﺪﻣﻮﻥ
ﺇﺫ ﻳﺤﺘﻤﻞ ﺧﻔﺾ ﻣﺴﺘﻮﻳﺎﺕ ﺍﻟﻌﻤﺎﻟﺔ“.
ﻣﺨﺘﻠﻒ ﺍﻟﺤﻠﻮﻝ ﻟﻴﻀﻤﻨﻮﺍ ﺗﻘﺪﻳﻢ ﻣﺠﻬﺰﻱ ﺧﺪﻣﺎﺕ
ﻭﺇﻧﺘـــﺎﺝ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺼﺪﻳﻘﺔ ﻟﻠﺒﻴﺌـــﺔ ﻭﺗﺤﻘﻴﻖ ﺍﻟﺤﺎﻟﺔ
ﺍﻟﻄﺒﺎﻋﺔ ﻗﻴﻤﺔ ﻣﻀﺎﻓﺔ ﻟﻌﻤﻼﺋﻬﻢ.
ﺍﻟﻤﺜﻠﻰ ﻫﻲ ﺗﻮﺟﻬﺎﺕ ﻣﻬﻤﺔ ﺟﺪﴽ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﺘﻐﺬﻳﺔ
ً ﺣﻤﺎﻳﺔ ﻟﻠﺒﻴﺌﺔ ﻧﻔﺎﻳﺎﺕ ﺃﻗﻞ ﻭﺧﻔﺾ ﺍﻟﺘﻜﺎﻟﻴﻒ
ﺑﺎﻟﻮﺭﻕ ،ﻓﺒﺤﺴـــﺐ ﺗﻮﻣﺎﺱ ﻓﻴﺸﺘﻞ ﻣﺪﻳﺮ ﺍﻟﻌﻼﻗﺎﺕ ﺍﻟﻌﺎﻣﺔ ﻓﻲ ﺷﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺟﺮ ﺩﺭﺍﻛﻤﺎﺷﻴﻨﻦ” :ﻋﻨﺪﻣﺎ ﻧﺄﺧﺬ ﺑﺎﻟﺤﺴـــﺒﺎﻥ ﻋﺪﺩ ﻣـــﺮﺍﺕ ﺍﻟﺘﺤﻀﻴـــﺮ ﺍﻟﻄﺒﺎﻋﻲ
ﺍﺳـــﺘﺨﺪﻣﺖ ﺍﻟﻄﺎﺑﻌـــﺎﺕ ﻓـــﻲ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻷﺧﻴـــﺮﺓ
ﻋﻠـــﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ ﻓﺈﻥ ﺍﻟﻤﺴـــﺄﻟﺔ ﺍﻟﺮﺋﻴﺴـــﻴﺔ ﻫﻲ
ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﺍﻟﻄﺮﻕ ﻟﺘﺤﺴـــﻴﻦ ﺍﻟﺠﻮﺩﺓ ﻭﺍﻹﻧﺘﺎﺟﻴﺔ
ﻛـــﻢ ﻳﻤﻀﻲ ﻣﻦ ﺍﻟﻮﻗﺖ ﺑﻴـــﻦ ﺍﻟﻮﺭﻗﺔ ﺍﻷﺧﻴﺮﺓ ﻟﻌﻤﻞ
ﻭﺍﻟﺴﻼﻣﺔ ﻭﺍﻟﺴـــﺮﻋﺔ ،ﻭﻛﺬﻟﻚ ﻛﻔﺎﺀﺓ ﺍﻟﻄﺎﻗﺔ ﻟﺪﻳﻬﺎ.
ﻣـــﺎ ﻭﺃﻭﻝ ﻭﺭﻗﺔ ﺟﻴـــﺪﺓ ﻟﻠﻌﻤﻞ ﺍﻟﺘﺎﻟـــﻲ ،ﻭﺗﺘﻤﺜﻞ ﺃﻫﻢ
ﻭﺳـــﻴﻮﺍﺻﻞ ﺟﻤﻴـــﻊ ﺍﻟﻤﻮﺭﺩﻳـــﻦ ﺍﻟﺘﺮﻛﻴـــﺰ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﻌﻮﺍﻣـــﻞ ﻟﻠﺘﻄﻮﻳـــﺮ ﻣﺴـــﺘﻘﺒ ً ﻼ ،ﻭﻳﻮﺿـــﺢ ﺗﻮﻣـــﺎﺱ
ﺃﻭﻟﻮﻳﺎﺗﻨـــﺎ ﻓﻲ ﻣﺴـــﺎﻋﺪﺓ ﺍﻟﻌﻤﻴـــﻞ ﻋﻠﻰ ﺇﻧﺘـــﺎﺝ ﻣﺰﻳﺪ ﻣـــﻦ ﺍﻷﻭﺭﺍﻕ ﺍﻟﻘﺎﺑﻠـــﺔ ﻟﻠﺒﻴﻊ“ .ﻭﻳﻀﻴﻒ ﻓﻴﺸـــﺘﻞ ﺃﻥ
ﻫﺎﻭﺳـــﺮ ،ﻣﺪﻳـــﺮ ﺍﻟﺘﺴـــﻮﻳﻖ ﻓـــﻲ ﻣﺎﻥ ﺭﻭﻻﻧـــﺪ ﺫﻟﻚ
ﺍﻹﻧﺘﺎﺝ ﺍﻟﻤﺴـــﺘﻘﺮ ﻭﺍﻟﺴـــﺮﻉ ﺍﻟﺜﺎﺑﺘﺔ ﻣﻬﻤﺔ ﻣﻊ ﺟﻤﻴﻊ
ﺑﺎﻟﻘـــﻮﻝ” :ﻗﻤﻨـــﺎ ﺑﻀﺦ ﺍﻟﻜﺜﻴـــﺮ ﻣﻦ ﺍﻻﺳـــﺘﺜﻤﺎﺭﺍﺕ
ﻣـــﻮﺍﺩ ﺍﻟﻮﺭﻕ ،ﻭﺃﻥ ﺗﻘﻠﻴـــﻞ ﻋﺪﺩ ﺍﻟﻨﺴـــﺦ ﺍﻟﺘﺎﻟﻔﺔ ﺃﺛﻨﺎﺀ
ﻋﻠـــﻰ ﺍﻻﺑﺘـــﻜﺎﺭﺍﺕ ﻣﻦ ﺃﺟـــﻞ ﻃﺒﺎﻋﺔ ﺃﺳـــﺮﻉ ﻭﺃﻛﺜﺮ
ﺍﻟﺘﺤﻀﻴـــﺮ ﺍﻟﻄﺒﺎﻋـــﻲ ﻳﺆﺛـــﺮ ﻛﺬﻟـــﻚ ﻓـــﻲ ﻋﻨﺼﺮﻱ
ﺭﺑﺤﻴـــﺔ ﻭﺟـــﺪﻭﻯ ﺍﻗﺘﺼﺎﺩﻳـــﺔ ،ﻭﻛﺬﻟـــﻚ ﻣـــﻦ ﺃﺟـــﻞ
ﺗﺒﺴـــﻴﻂ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ .ﻭﺗﻘﺪﻡ ﺍﻟﻄﺎﺑﻌﺎﺕ ﺍﻵﻟﻴﺔ
ﺗﻮﺟـــﺪ ﺛﻼﺛـــﺔ ﺗﻮﺟﻬـــﺎﺕ ﻣﻬﻤﺔ ﺳـــﻮﺍﺀ ﻓـــﻲ ﻃﺒﺎﻋﺔ ﺍﻟﺘﻐﺬﻳـــﺔ ﺑﺎﻟـــﻮﺭﻕ ﺃﻭ ﺍﻟﺘﻐﺬﻳـــﺔ ﺑﺎﻟﻮﻳـــﺐ ﻋﻠـــﻰ ﺣـــﺪ ﺳـــﻮﺍﺀ ﻭﻫﻲ ﻭﺃﻥ ﺗﻜﻮﻥ :ﺳـــﺮﻳﻌﺔ ،ﻭﺻﺪﻳﻘـــﺔ ﻟﻠﺒﻴﺌﺔ ﻭﺍﻗﺘﺼﺎﺩﻳـــﺔ ،ﺇﺫ ﻳﺘﻌﻴﻦ ﻋﻠﻰ ﻧﻈـــﻢ ﻃﺒﺎﻋﺔ ﺍﻟﻮﻳﺐ ﺃﻥ ﺗﺘﻨﺎﻓﺲ ﻣـــﻊ ﻃﺎﺑﻌﺎﺕ ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻟـــﻮﺭﻕ ﻭﺍﻟﺘﻲ ﺗﺰﺩﺍﺩ ﺳـــﺮﻋﺔ ﻭﻋﺮﺿـــﴼ ،ﻓـــﺂﻻﺕ ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻟـــﻮﺭﻕ ﺍﻷﺻﻐﺮ ﺁﺧـــﺬﺓ ﻓـــﻲ ﺧﺴـــﺎﺭﺓ ﺣﺼﺘﻬﺎ ﻣـــﻦ ﺍﻟﺴـــﻮﻕ ﻟﺼﺎﻟﺢ ﺍﻟﻄﺎﺑﻌﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ .ﻭﺗﻜﺎﻓﺢ ﻛﺎﻓﺔ ﻗﻄﺎﻋﺎﺕ ﺍﻟﺼﻨﺎﻋﺔ ﻟﻠﻮﺻـــﻮﻝ ﺇﻟﻰ ﺍﻹﻧﺘـــﺎﺝ ﺍﻟﺮﻗﻤﻲ ﺑﺎﻟﻜﺎﻣـــﻞ ،ﻭﺍﻻﺗﺠﺎﻩ ﻧﺤﻮ ﺍﻟﺤﻠـــﻮﻝ ”ﺫﺍﺕ ﺍﻟﻘﻴﻤﺔ ﺍﻟﻤﻀﺎﻓﺔ“ ﺑﺮﺯﺕ ﻛﺬﻟﻚ ﻛﻄﺮﻳﻘﺔ ﻟﻠﺘﻤﻴﻴﺰ ﺑﻴﻦ ﺍﻟﻄﺎﺑﻌﺎﺕ ﻓﻲ ﺍﻟﺘﻨﺎﻓﺲ.
ﻟﺪﻯ ﺃﻧﺪﺭﻳﺎ ﺑﻮﻳﺘﻴﻞ ﺧﺒﺮﺓ ﺗﺰﻳﺪ ﻋﻠﻰ ٢٠ﻋﺎﻣﺎ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ،ﻓﺒﻌﺪ ﺗﻠﻘﻴﻬﺎ ﺗﺪﺭﻳﺒﴼ ﻋﺎﻡ ١٩٨٦ﻟﺘﺼﺒﺢ ﻓﻨﻲ ﺇﻧﺘﺎﺝ ﺍﻟﺘﺼﻤﻴﻢ )ﺗﺨﺼﺼﺖ ﻓﻲ ﺗﻘﻨﻴﺔ ً ﻣﺸﻐﻼ ﺃﺣﺒﺎﺭ ﺍﻟﺮﻳﺒﺮﻭ( ﻭﺍﻟﻌﻤﻞ ﺑﻌﺪﻫﺎ
ﺑﺴـــﺒﺐ ﻋﻤﻠﻴـــﺎﺕ ﺍﻻﻧﺪﻣـــﺎﺝ ،ﺗﻤـــﺮ ﺍﻟﺼﻨﺎﻋـــﺔ ﺑﻄﻮﺭ
ﻟﻠﻜﺮﻭﻣﺎﻛﻮﻡ ﻟﺸﺮﻛﺔ ﺧﺪﻣﺎﺕ ﺇﻋﻼﻣﻴﺔ
ﻣﻬـــﻢ ﻣـــﻦ ﺍﻟﺘﻐﻴﻴـــﺮ ﻳﺆﺛـــﺮ ﻓـــﻲ ﺷـــﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ
ﺫﺍﺋﻌﺔ ﺍﻟﺼﻴﺖ ،ﺩﺭﺳﺖ ﺑﻮﻳﺘﻴﻞ ﻟﻠﻔﺘﺮﺓ
ﻭﺍﻹﻋـــﻼﻡ ﻭﻛﺬﻟﻚ ﻓﻲ ﺍﻟﻤﺼﻨﻌﻴـــﻦ ﻭﺍﻟﻤﻮﺭﺩﻳﻦ ﻓﻲ ﻫـــﺬﺍ ﺍﻟﻘﻄـــﺎﻉ .ﻭﺭﻏـــﻢ ﻓﺸـــﻞ ﻣﺤﺎﺩﺛـــﺎﺕ ﺍﻻﻧﺪﻣﺎﺝ ﺍﻟﻌﻤـــﻼﻕ ﺑﻴـــﻦ ﺷـــﺮﻛﺘﻲ ﻫﻴﺪﻟﺒﺮﺟﺮ ﺩﺭﺍﻛﻤﺎﺷـــﻴﻨﻦ ﻭﻣـــﺎﻥ ﺭﻭﻻﻧﺪ ،ﺗﺘﻮﺍﺻﻞ ﺍﻟﺸـــﺎﺋﻌﺎﺕ ﺣـــﻮﻝ ﻋﻤﻠﻴﺎﺕ
ﺑﻴﻦ ﻋﺎﻣﻲ ١٩٩٤-١٩٩٢ﻟﺘﺘﺨﺮﺝ ﻭﺗﺼﺒﺢ ﻓﻨﻲ ﻃﺒﺎﻋﺔ ﻣﻌﺘﻤﺪ. ﻓﻲ ﺍﻟﻌﺎﻡ ،١٩٩٤ﺑﺪﺃﺕ ﺑﻮﻳﺘﻴﻞ ﻣﺴﻴﺮﺗﻬﺎ ﺍﻟﺼﺤﻔﻴﺔ ﺑﻮﻇﻴﻔﺔ ﻣﺪﻳﺮ ﺗﺤﺮﻳﺮ ﻟﻘﺴﻢ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻲ
ﺍﻻﺳـــﺘﺤﻮﺍﺫ ﻭﺍﻻﻧﺪﻣﺎﺝ ﺑﻴﻦ ﺍﻟﺸﺮﻛﺎﺕ ﺩﻭﻥ ﺃﻥ ﺗﻠﻮﺡ
ﻣﺠﻠﺔ ﺗﺠﺎﺭﻳﺔ ﺍﺳﻤﻬﺎ ﺩﻭﻳﺘﺸﺮ ﺩﺭﺍﻛﺮ
ﻓﻲ ﺍﻷﻓﻖ ﻧﻬﺎﻳﺔ ﻗﺮﻳﺒﺔ ﻟﻬﺎ .ﻛﻤﺎ ﺃﻥ ﺍﻣﺘﻼﻙ ﺷﺮﻛﺔ
ﻓﻲ ﻣﺪﻳﻨﺔ ﺷﺘﻮﺗﻐﺎﺭﺕ ﺑﺄﻟﻤﺎﻧﻴﺎ ﻟﺘﻨﺘﻘﻞ
ﺷـــﺎﻧﻐﻬﺎﻱ ﺇﻟﻜﺘﺮﻳـــﻚ ﺍﻻﺳـــﺘﺜﻤﺎﺭﻱ ﻣﺆﺧﺮﴽ ﻟﺠﻮﺱ ﻳﺰﻳـــﺪ ﻣﻦ ﺍﻟﺠـــﺪﻝ ﻭﺍﻟﺘﺨﻤﻴﻨـــﺎﺕ ،ﻭﻳﻜﻤﻦ ﻭﺭﺍﺀ ﻣﻞ ﻫﺬﺍ ﺣﻘﻴﻘﺔ ﺃﻥ ﺍﻟﺴـــﻮﻕ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻄﺎﺑﻌﺎﺕ ﺍﻷﻭﻓﺴﺖ ﺗﺴﻴﺮ ﻧﺤﻮ ﺍﻟﺘﻘﻠﺺ ﻭﺃﻥ ﻋﻠﻰ ﺍﻟﻤﻮﺭﺩﻳﻦ ﺍﻟﺘﻜﻴﻒ ﻣﻊ ﻫﺬﻩ ﺍﻟﻈﺮﻭﻑ ﺍﻟﻤﺘﻐﻴـــﺮﺓ .ﻭﻧﺤﻦ ﺍﻵﻥ ﺑﺎﻧﺘﻈﺎﺭ ﺭﺅﻳﺔ
ﺑﻌﺪﻫﺎ ﻟﻠﻌﻤﻞ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻨﺸﺮ )ﺑﺪﺍﺭ ﺍﻟﻨﺸﺮ ﺫﺍﺗﻬﺎ( .ﺑﻌﺪ ﺛﻼﺙ ﺳﻨﻮﺍﺕ ﻋﻠﻰ ﻋﻤﻠﻬﺎ ﺿﻤﻦ ﺍﻟﻜﺎﺩﺭ ﺍﻟﺪﺍﺋﻢ ﻟﻠﺪﺍﺭ، ﺍﻧﻄﻠﻘﺖ ﺃﻧﺪﺭﻳﺎ ﺑﻮﻳﺘﻴﻞ ﻓﻲ ﻣﺴﻴﺮﺗﻬﺎ ﻛﺼﺤﻔﻴﺔ ﻣﺴﺘﻘﻠﺔ ﻋﺎﻡ .١٩٩٧
ﻣﺎ ﺳـــﻴﻘﻮﻡ ﺑﻪ ﺍﻟﻤﻮﺭﺩﻭﻥ ﺍﻟﻜﺒﺎﺭ ﺍﻟﺜﻼﺛـــﺔ ﻓﻲ ﺃﻟﻤﺎﻧﻴﺎ ﻭﻫﻢ ﻫﻴﺪﻟﺒﺮﺝ ﻭﻛﻴﻪ ﺑﻲ ﺇﻳﻪ ﻭﻣﺎﻥ ﺭﻭﻻﻧﺪ ﻣﺴﺘﻘﺒ ً ﻼ، ﻓﻤـــﻦ ﻏﻴـــﺮ ﺍﻟﻮﺍﺿـــﺢ ﺇﺫﺍ ﻣـــﺎ ﻛﺎﻥ ﻣﻤﻜﻨﴼ ﺃﻥ ﺗﺘﺴـــﻊ ﺍﻟﺴﻮﻕ ﻟﺜﻼﺛﺔ ﻣﻨﺎﻓﺴﻴﻦ .ﻭﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺤﺎﺿﺮ ﻓﺈﻥ ﺷـــﺮﻛﺎﺕ ﻫﻨﺪﻳﺔ ﻣﺜﻞ ﺫﺍ ﺑﺮﻧﺘﺮﺯ ﻫﺎﻭﺱ ﻟﻤﻴﺘﺪ ﻭﺍﻟﺘﻲ ﺗﻨﺘـــﺞ ﻃﺎﺑﻌـــﺎﺕ ﺻﺤﻒ ﻟﻮﺣـــﺔ ﻭﺍﺣﺪﺓ ﺗـــﺰﺩﺍﺩ ﻣﻜﺎﻧﺔ ﺑﺈﺑﺮﺍﻣﻬـــﺎ ﺍﺗﻔﺎﻗﻴﺔ ﺷـــﺎﻣﻠﺔ ﻟﻠﻤﺒﻴﻌﺎﺕ ﻣـــﻊ ﻛﻮﻳﻨﺞ ﺁﻧﺪ ﺁﺧﺮﻳﻦ ﻣﻦ ﺍﻟﺸـــﺮﻕ ﺍﻷﻗﺼﻰ ﻓﻲ ﺗﺤﺴـــﻦ ﺃﻳﻀﴼ ﺇﺫ ﻗﻮﻱ ﺣﻀﻮﺭﻫﺎ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﺍﻟﻐﺮﺑﻴـــﺔ .ﻭﺭﻏﻢ ﻛﻞ ﻣﺎ ﻗﻴﻞ ﻓﺈﻧﻪ ﺳـــﻴﻨﺠﻢ ﻋﻦ ﺍﻟﺸﺮﺍﻛﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻣﺸﺎﻛﻞ ﻣﻦ ﻗﺒﻴﻞ ﺍﻟﺘﻘﻨﻴﺔ ﻭﺍﻟﺨﺒﺮﺓ.
ME Printer March 2010
ﺑﺎﻭﺭ ،ﻛﻤﺎ ﺃﻥ ﻣﺒﻴﻌﺎﺕ ﻭﻣﺴﺘﻮﻯ ﻣﻨﺘﺠﺎﺕ ﻣﺼﻨﻌﻴﻦ
ﺗﻮﺟﻬﺎﺕ ﻣﻌﺮﺽ ﺁﻳﺒﻜﺲ
ﺗﻮﺟﻬﺎﺕ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴﺖ
ME Printer March 2010
ﺍﻟﺼﻨﺎﻋﺔ ﺑﺤﺎﺟﺔ ﺇﻟﻰ ﺭﻭﺡ ﺭﻳﺎﺩﻳﺔ
ﺃﺣﺒﺎﺭ ﺍﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ﺍﻟﻤﺘﻴﻨﺔ .ﻭﺳﺘُﻌﺮﺽ ﺍﻟﻄﺎﺑ���ﺔ N600
ﺫﻟﻚ ﺍﻟﻤﻮﺍﺩ ﺫﺍﺕ ﺍﻷﺷﻜﺎﻝ ﻏﻴﺮ ﺍﻟﻤﻨﺘﻈﻤﺔ ﺃﻭ ﺍﻟﻄﺒﻘﺎﺕ ﺫﺍﺕ ﺍﻟﺴﻄﻮﺡ
ﺍﻟﻘـــﺎﺩﺭﺓ ﻋﻠـــﻰ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﻣـــﻮﺍﺩ ﺍﻟﻌﻼﻣـــﺎﺕ ﺍﻟﻮﺭﻗﻴﺔ
ﻏﻴﺮ ﺍﻟﻤﺴـــﺘﻮﻳﺔ ،ﺃﻣﺎ ﺍﻟﻨﺴـــﺨﺔ ٣,٠ﻣﻦ ﺇﻛﺲ ﺇﻡ ﺇﻑ ﻓﺘﻮﻓﺮ ﺗﺸـــﻜﻴﻠﺔ
ﻭﺍﻟﺒﻼﺳـــﺘﻴﻜﻴﺔ ﻭﺑﻌـــﺮﺽ ﻃﺒﺎﻋـــﻲ ﻳﺒﻠـــﻎ ٣٣٣ﻣﻠـــﻢ ) ،(١,١٣ﻭﻫﻲ
ﻭﺍﺳـــﻌﺔ ﻣﻦ ﺧﻴـــﺎﺭﺍﺕ ﺍﻟﺘﺼﺤﻴﺢ ﺍﻟﻤﺘﻘﺪﻣﺔ ﺑﻤﺎ ﻓـــﻲ ﺫﻟﻚ ﺍﻟﻘﺪﺭﺓ ﻋﻠﻰ
ﻣﺘﻮﺍﻓﻘﺔ ﻣﻊ ﻣﻌﻈﻢ ﺣﻠﻮﻝ ﺍﻹﻧﻬﺎﺀ ﺍﻟﻘﻴﺎﺳﻴﺔ.
ﺇﻧﺘﺎﺝ ﺑﺮﻭﻓﺎﺕ ”ﺍﻓﺘﺮﺍﺿﻴﺔ“ ﺛﻼﺛﻴﺔ ﺍﻷﺑﻌﺎﺩ ﻭﻧﺴﺦ ﺗﺠﺮﻳﺒﻴﺔ ﻟﻠﻌﻤﻞ ﻋﻦ
ﻛﻤـــﺎ ﻳﻤﻜﻦ ﺗﺮﺗﻴﺐ ﻃﺎﺑﻌﺔ ﺍﻟﻌﻼﻣﺎﺕ N600ﻟﻠﻌﻤﻞ ﺩﺍﺧﻠﻴﴼ ﻣﻊ ﺣﻠﻮﻝ
ﻃﺮﻳﻖ ﻃﺎﺑﻌﺔ ﺭﻗﻤﻴﺔ.
ﺍﻹﻧﻬﺎﺀ ﺍﻟﺮﻗﻤﻴﺔ ،ﻣﺜﻞ ﺗﻠﻚ ﺍﻟﺘﻲ ﺗﻨﺘﺠﻬﺎ ﺟﻲ ﺇﻡ ﻭﺇﻳﻪ ﺑﻲ ﺟﺮﺍﻓﻴﻜﺲ.
ﺳﻲ ﺑﻲ ﺑﻮﺭﻍ
ﻭﺗﻌﺪ ﻃﺎﺑﻌﺔ ﺍﻟﻌﻼﻣﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ ﺑﻼ ﺷﻚ ﺧﻄﻮﺓ ﻛﺒﻴﺮﺓ ﻟﻠﺸﺮﻛﺔ ،ﺇﻻ ﺃﻧﻬﺎ
ﺗﻌـــﺮﺽ ﺳـــﻲ ﺑﻲ ﺑـــﻮﺭﻍ ،ﻭﻫـــﻲ ﺷـــﺮﻛﺔ ﻣﺼﻨﻌـــﺔ ﻟﻤﻌـــﺪﺍﺕ ﺍﻹﻧﻬﺎﺀ
ﺳـــﺘﺒﻘﻰ ﻣﻦ ﺩﻭﻥ ﺧﺼﺎﺋﺺ ﻣﻦ ﻗﺒﻴﻞ ﺍﻟﻘـــﺪﺭﺓ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﻠﻮﻧﺔ
ﺍﻟﻄﺒﺎﻋـــﻲ ،ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﺘﺎﻟﻴﺔ :ﺟﻬﺎﺯ ﺍﻟﺘﻐﺬﻳـــﺔ ﺍﻟﻮﺭﻗﻴﺔ ﺑﻮﺭﻍ ﻣﻊ ﻭﺣﺪﺓ
ﻟﻠﺒﻘﻊ ﺃﻭ ﺍﻟﻤﺆﺛﺮﺍﺕ ﺍﻟﺨﺎﺻﺔ. ﻭﻳﻘﻮﻝ ﻓﻴﻠﻴﺐ ﺇﻳﺴـــﺘﻮﻥ ،ﻣﺪﻳﺮ ﺣﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻟﺪﻯ ﺩﻭﻣﻴﻨﻮ: ”ﻧﺮﻗـــﺐ ﻋﻦ ﻛﺜﺐ ﺍﻟﺘﻘﻨﻴـــﺔ ﻭﺍﻻﺗﺠﺎﻫﺎﺕ ﻓﻲ ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣﻨﺬ ﻧﺴـــﺨﺔ ﺍﻟﻌﺎﻡ ٢٠٠٦ﻣﻦ ﺁﻳﺒﻜﺲ ،ﻭﺫﻟﻚ ﻋﻨﺪﻣﺎ ﺍﺧﺘﺒﺮﻧﺎ ﺗﺴـــﻮﻳﻖ ﻧﻤـــﻮﺫﺝ ﺃﻭﻟﻲ ﻵﻟﺔ ﺗﻤﺘﺎﺯ ﺑﺪﻗﺔ ﺗﺒﻠﻎ ٢٠٠ﻧﻘﻄﺔ ﻟﻜﻞ ﺇﻧﺶ .ﺇﻥ ﺃﻫﺪﺍﻓﻨﺎ ﻓﻲ ﺗﻄﻮﻳﺮ ﺍﻟﺴﻠﺴﻠﺔ Nﻫﻲ ﻟﺘﻄﻮﻳﺮ ﻣﺮﻭﻧﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻭﺍﻟﺘﻮﺍﻓﻖ ﻣـــﻊ ﺍﻟﺒﻴﺎﻧـــﺎﺕ ﺍﻟﻤﺘﻐﻴـــﺮﺓ ،ﻣﻊ ﺯﻳﺎﺩﺓ ﻓـــﻲ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻭﺧﻔـــﺾ ﻓﻲ ﻛﻠﻔﺔ ﺍﻟﺘﺸﻐﻴﻞ .ﻭﺳﻮﻑ ﺗﻀﻤﻦ ﻓﻌﺎﻟﻴﺎﺕ ﺍﻟﺘﻄﻮﻳﺮ ﺍﻟﻤﺴﺘﻤﺮ ﺍﺳﺘﻤﺮﺍﺭ ﺩﻭﻣﻴﻨﻮ ﻓﻲ ﺍﻟﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﺭﻳﺎﺩﺗﻬﺎ ﻣﻦ ﺣﻴﺚ ﺍﻟﺠﻮﺩﺓ ﻭﺍﻷﺩﺍﺀ“.
ﺍﻟﻴﻮﻡ ﺍﻟﺜﺎﻟﺚ ﻓﻮﺟﻲ ﻓﻴﻠﻢ
ﺑﻲ ﺳﻲ ﺇﻡ ﻟﺘﺤﻀﻴﺮ ﺍﻟﻮﺭﻕ ﻭﺑﻲ ﺇﻡ ﺇﻱ ﻟﺼﻨﻊ ﺍﻟﻜﺘﻴﺒﺎﺕ ،ﻭﺍﺳﻄﻮﺍﻧﺎﺕ
ﺳﻮﻑ ﺗﻌﺮﺽ ﻓﻮﺟﻲ ﻓﻴﻠﻢ ﺗﺸﻜﻴﻠﺘﻬﺎ ﻣﻦ ﺣﻠﻮﻝ ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻌﺮﻳﺾ
ﺍﻟﺘﺠﻤﻴﻊ ﺑﻮﺭﻍ ﺑﻲ ﺇﺱ ﺗﻲ ﺇﻱ ﻣﻊ ﺑﻲ ﺇﻡ ﺇﻱ ﻟﺼﻨﻊ ﺍﻟﻜﺘﻴﺒﺎﺕ ،ﻭﻭﺣﺪﺓ
ﻭﺇﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻓﻲ ﺁﻳﺒﻜﺲ ،٢٠١٠ﻭﺗﺸﻤﻞ ﻗﺎﺋﻤﺔ ﻣﺎ ﺳﺘﻌﺮﺿﻪ
ﺍﻟﺘﺠﻠﻴـــﺪ BB 3002+CMT330ﻣﻊ ﻭﺣﺪﺓ ﺗﺸـــﺬﻳﺐ ﺩﺍﺧﻠﻴﺔ ﺫﺍﺕ
ﺍﻟﺸـــﺮﻛﺔ ﻃﺎﺑﻌﺔ ﻧﻔﺚ ﺣﺒﺮ ﻗﻴﺎﺱ B2ﺟﺪﻳﺪﺓ ﻭﻫﻲ ﺍﻟﻄﺎﺑﻌﺔ ﺟﺖ ﺑﺮﺱ
ﺛﻼﺙ ﺷﻔﺮﺍﺕ ﻭﺑﻀﻌﺔ ﻣﻌﺪﺍﺕ ﺃﺧﺮﻯ.
٧٢٠ﻟﻜﻤﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺼﻐﻴﺮﺓ ،ﻭﻛﺬﻟﻚ ﺍﻟﻄﺎﺑﻌﺔ ﺇﻧﻜﺎ ﺃﻭﻧﺴـــﺖ ،S20
ﻭﻭﺣﺪﺓ ﺻﻨﻊ ﺍﻟﻜﺘﻴﺒﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻣﺼﻤﻤﺔ ﻟﻘﺒﻮﻝ ﻛﻮﻣﺎﺕ ﺍﻟﻤﺨﺮﺟﺎﺕ
ﺃﺣـــﺪﺙ ﺁﻟـــﺔ ﺿﻤﻦ ﻓﺌﺔ ﺍﻟﻘﻄـــﻊ ﺍﻟﻌﺮﻳﺾ ﺃﻛﻴﻮﻳﺘـــﻲ ﺃﺩﻓﺎﻧﺲ ﺇﺗﺶ ﺇﺱ
ﻣﺒﺎﺷـــﺮﺓ ﻣﻦ ﺃﻏﻠﺐ ﺍﻟﻄﺎﺑﻌـــﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﻤﻠﻮﻧﺔ ﻭﺍﻟﺘﻲ ﺳـــﺘﻄﻠﻖ ﺃﺛﻨﺎﺀ
ﻭﻃﺎﺑﻌﺔ ﻧﻔﺚ ﺍﻟﺤﺒﺮ ﺍﻟﻤﻌﻠﻦ ﻋﻨﻬﺎ ﻣﺆﺧﺮﴽ ﻳﻮﻓﻴﺴﺘﺎﺭ ﻭﺍﻟﺘﻲ ﺗﻌﻤﻞ ﺑﺘﻘﻨﻴﺔ
ﺍﻟﻤﻌـــﺮﺽ ،ﻭﻳﻤﻜـــﻦ ﺩﻣﺞ ﻭﺣـــﺪﺓ ﺍﻟﺘﻐﺬﻳﺔ ﺍﻟﻮﺭﻗﻴﺔ ﺑـــﻮﺭﻍ ﺑﻲ ﺇﺱ ﺇﻑ
ﺍﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ ،ﻫﺬﺍ ﺇﺿﺎﻓﺔ ﺇﻟﻰ ﺗﺸﻜﻴﻠﺔ ﻳﻮﺭﻭﻣﻴﺪﻳﺎ ﻭﺍﻟﻨﺴﺨﺔ
ﻣـــﻊ ﻭﺣﺪﺓ ﺗﺤﻀﻴﺮ ﺍﻟﻮﺭﻕ ﺑﻲ ﺳـــﻲ ﺇﻡ ﺇﻱ ،ﻓﻴﻤـــﺎ ﻳﻜﻤﻞ ﺟﻬﺎﺯ ﺻﻨﻊ
٣,٠ﻣﻦ ﺣﻠﻮﻝ ﺳﻴﺮ ﺍﻟﻌﻤﻞ ﺇﻛﺲ ﺇﻡ ﺇﻑ ﺍﻟﺨﺎﺻﺔ ﺑﻬﺎ.
ﺍﻟﻜﺘﻴﺒـــﺎﺕ ﺑـــﻮﺭﻍ ﺑـــﻲ ﺇﻡ ﺇﻱ ﻫﺬﺍ ﺍﻟﺨﻂ ﻣـــﻊ ﻧﻈﻢ ﺍﻟﺨﻴﺎﻃـــﺔ ﻭﺍﻟﻄﻲ
ﻭﺍﻟﻄﺎﺑﻌـــﺔ ﺟﺖ ﺑﺮﺱ ٧٢٠ﻭﺍﻟﺘﻲ ﺃﻋﻠـــﻦ ﻋﻨﻬﺎ ﻷﻭﻝ ﻣﺮﺓ ﻓﻲ ﻣﻌﺮﺽ
ﺩﺭﻭﺑﺎ ٢٠٠٨ﺗﺴـــﺘﺨﺪﻡ ﺗﻘﻨﻴـــﺔ ﺍﻟﺮﺃﺱ ﺍﻟﻄﺒﺎﻋﻲ ﺳـــﺎﻣﺒﺎ ﻟﻄﺒﺎﻋﺔ ﻧﻔﺚ
ﻭﻳﻘﻮﻝ ﺃﺭﻳﻚ ﻟﻮ ﻣﻮﺍﻥ ،ﻣﺪﻳﺮ ﺍﻟﺘﺴـــﻮﻳﻖ ﻟﺪﻯ ﺳـــﻲ ﺑـــﻲ ﺑﻮﺭﻍ” :ﺛﻤﺔ
ﺍﻟﺤﺒﺮ ﺑﻨﻘﻠﺔ ﻭﺍﺣﺪﺓ ﻭﺍﻟﺘﻲ ﻃﻮﺭﺗﻬﺎ ﻓﻮﺟﻲ ﻓﻴﻠﻢ ﻧﻔﺴﻬﺎ .ﻭﺗﺮﻯ ﺍﻟﺸﺮﻛﺔ
ﻃﻠـــﺐ ﻣﺘﺰﺍﻳـــﺪ ﻋﻠﻰ ﻧﻈـــﻢ ﺍﻹﻧﻬـــﺎﺀ ﺫﺍﺕ ﺍﻹﻧﺘﺎﺟﻴـــﺔ ﺍﻟﻌﺎﻟﻴﺔ ﻭﺳـــﻬﻠﺔ
ﺑـــﺄﻥ ﺍﻟﻄﺎﺑﻌﺔ ﺟﺖ ﺑﺮﺱ ٧٢٠ﺳـــﺘﺘﻤﺘﻊ ﺑﻘﻮﺓ ﺗﻨﺎﻓﺴـــﻴﺔ ﻋﺎﻟﻴﺔ ﻟﻄﺒﺎﻋﺔ
ﺍﻻﺳـــﺘﺨﺪﺍﻡ ،ﻭﺍﻟﺘﻲ ﻳﻤﻜﻦ ﺭﺑﻄﻬﺎ ﺑﻨﻈﺎﻡ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ ﻋﺒﺮ ﺷـــﺒﻜﺎﺕ
ﻛﻤﻴﺎﺕ ﺗﻘﻞ ﻋﻦ ﺃﻟﻔﻲ ﻭﺭﻗﺔ ،ﻭﻛﺎﻧﺖ ﺍﻟﺸـــﺮﻛﺔ ﻗـــﺪ ﺃﻋﻠﻨﺖ ﺃﻥ ﺍﻟﻄﺎﺑﻌﺔ
ﺃﻭ ﻋﻼﻣـــﺎﺕ ﺫﻛﻴﺔ ﻋﻠـــﻰ ﺍﻟﻮﺭﻗﺔ ﻗﻴﺪ ﺍﻟﻤﻌﺎﻟﺠـــﺔ .ﻭﻳﻮﻓﺮ ﺇﻃﻼﻕ ﻧﻈﺎﻡ ﺑـــﻲ ﺇﺱ ﺇﻑ ﻣـــﻦ ﺑﻮﺭﻍ ﺣﻠـــﻮ ً ﻻ ﺗﻀﻴﻒ ﻗﻴﻤـــﺔ ﺇﻟﻰ ﻋﻤﻠﻴـــﺔ ﺍﻟﻄﺒﺎﻋﺔ
ﺗﻤـــﺮ ﺑﺘﺠﺎﺭﺏ ﻋﻠﻰ ﻃﺒﺎﻋـــﺔ ﺍﻟﻜﻤﻴﺎﺕ ﻓﻲ ﺷـــﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻴﺎﺑﺎﻧﻴﺔ ﻭﺃﻧﻬﺎ ﺳﺘﻄﻠﻖ ﺗﺠﺎﺭﻳﴼ ﻓﻲ ﺁﻳﺒﻜﺲ.
ﻭﻓﻲ ﺍﻟﻮﻗﺖ ﺫﺍﺗﻪ ﻳﻤﻜﻦ ﻟﻤﺸـــﻐﻞ ﺍﻟﻄﺎﺑﻌﺔ ﻧﻔﺴﻪ ﺍﺳﺘﺨﺪﺍﻣﻬﺎ ،ﻭﻳﺤﺐ
ﻭﺗﺘﻤﺘﻊ ﻃﺎﺑﻌﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻌﺮﻳﺾ ﺑﻨﻔﺚ ﺍﻟﺤﺒﺮ ﺑﺎﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ
ﺍﻟﻤﺴـــﺘﺨﺪﻣﻮﻥ ﻫﺬﺍ ﺍﻟﻨﻈﺎﻡ ﻛﻮﻧـــﻪ ﻳﻘﺪﻡ ﺃﻗﺼﻰ ﺩﺭﺟﺎﺕ ﺍﻟﻤﺮﻭﻧﺔ ﻭﻓﻲ ّ ﻳﻤﻜﻦ ﻓﻲ ﺍﻟﻮﻗﺖ ﺫﺍﺗﻪ ﻣﻦ ﺍﻟﺮﺑﻂ ﺑﻨﻈﺎﻡ ﺳﻴﺮ ﺍﻟﻌﻤﻞ“.
ﺃﻛﻴﻮﻳﺘﻲ ﺃﺩﻓﺎﻧﺲ ﺇﺗﺶ ﺇﺱ ﺑﺘﺼﻤﻴﻢ ﻣﺴﻄﺢ ﻳﺴﺘﺨﺪﻡ ﻧﻈﺎﻣﴼ ﻣﻘﺴﻤﴼ ﺇﻟـــﻰ ﻣﻨﺎﻃﻖ ﺑﺤﻴﺚ ﻳﺴـــﻤﺢ ﺑﺎﻻﺣﺘﻔـــﺎﻅ ﺑﻜﺎﻓﺔ ﺃﻧﻮﺍﻉ ﺍﻟﻤـــﻮﺍﺩ ﺑﻤﺎ ﻓﻲ
ME Printer March 2010
ﻣﻨﺘﺪﻯ ﺁﻳﺒﻜﺲ ﻟﻺﻋﻼﻡ
ﻭﺍﻟﺒﺮﻳـــﺪ ﺍﻟﻤﺒﺎﺷـــﺮ ﻭﻣﺒﻴﻌـــﺎﺕ ﺍﻟﺘﺠﺰﺋـــﺔ ﻭﺍﻟﺘﺮﻭﻳﺞ ﻭﺑﻴﺌـــﺎﺕ ﺍﻟﻤﻜﺎﺗﺐ،
ﺑﺼﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﻫﺬﻩ ﺍﻟﺼﻔﻘﺔ ﻋـــﻦ ﻛﺜﺐ ،ﻭﻳﺘﻮﻗـــﻊ ﺃﻥ ﻳﺼﺒﺢ ﻫﺬﺍ
ﻭﻛﺬﻟـــﻚ ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄـــﻊ ﺍﻟﻌﺮﻳﺾ ﻭﻃﺒﺎﻋﺔ ﺍﻟﻤﻌﺮﻭﺿـــﺎﺕ ﺑﻤﺎ ﻓﻲ ﺫﻟﻚ
ﺍﻷﻣﺮ ﻣﻮﺿﻊ ﺍﻟﻨﻘﺎﺵ ﺍﻟﺮﺋﻴﺴﻲ ﺑﻴﻦ ﺍﻟﺰﻭﺍﺭ ﺃﺛﻨﺎﺀ ﻓﺘﺮﺓ ﺍﻟﻌﺮﺽ.
ﻭﺳﺘﺘﻀﻤﻦ ﻗﺎﺋﻤﺔ ﻧﻈﻢ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻣﻦ ﺃﻭﺷﻲ ﻭﺍﻟﺘﻲ ﺳﺘﻌﺮﺽ
ﺃﻋﻤﺎﻟﻬﺎ ﺍﻟﺨﺎﺻﺔ ﺑﺘﺠﻬﻴﺰﺍﺕ ﺍﻟﺘﺼﻮﻳﺮ. ﻷﻭﻝ ﻣـــﺮﺓ ﺍﻵﻟﺔ ﺃﻭﺷـــﻲ ﺃﺭﻳﺰﻭﻧـــﺎ ٥٥٠ﺟﻲ ﺗﻲ ،ﻭﻫـــﻲ ﻃﺎﺑﻌﺔ ﺧﺎﺻﺔ
ﺑﻌﺪ ﺍﻹﻗﺒﺎﻝ ﺍﻟﺸﺪﻳﺪ ﻋﻠﻰ ﺇﻃﻼﻕ ﺳﻠﺴﻠﺔ ﺇﻳﻤﻴﺞ ﺑﺮﺱ ﺧﻼﻝ ﺁﻳﺒﻜﺲ
ﺑﻄﺒﺎﻋﺔ ﺍﻟﻤﻌﺮﻭﺿـــﺎﺕ ﻭﻗﺎﺩﺭﺓ ﻋﻠﺔ ﺗﻨﻔﻴﺬ ﺃﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺠﻮﺩﺓ ﻧﻘﺎﻁ
،٢٠١٠ﺳـــﺘﺘﻤﺘﻊ ﻛﺎﻧﻮﻥ ﺑﺄﻛﺒﺮ ﺗﻮﺍﺟﺪ ﻟﻬﺎ ﻋﻠﻰ ﺍﻹﻃﻼﻕ ﻓﻲ ﺁﻳﺒﻜﺲ
ﺍﻟﺸـــﺮﺍﺀ ﻭﺑﺴـــﺮﻋﺔ ٤٠ﻣﺘـــﺮﴽ ﻣﺮﺑﻌﴼ ﻓﻲ ﺍﻟﺴـــﺎﻋﺔ ﻭﺑﺎﺳـــﺘﺨﺪﺍﻡ ﺍﻷﺣﺒﺎﺭ
ﻫﺬﻩ ﺍﻟﺴـــﻨﺔ ﺑﻌﺮﺽ ﺣﻘﻴﺒﺘﻬﺎ ﺍﻟﻤﺘﻜﺎﻣﻠﺔ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﻤﻬﻨﻴﺔ ﻭﺫﻟﻚ ﻓﻮﻕ
ﺍﻟﻤﻌﺎﻟﺠﺔ ﺑﺎﻷﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ﻭﺗﻘﻨﻴﺔ ﺍﻟﺘﺼﻮﻳﺮ ﻓﺎﺭﻳﺎ ﺩﻭﺕ ﻣﻦ
ﻣﺴﺎﺣﺔ ﻋﺮﺽ ﺗﺒﻠﻎ ﻗﺮﺍﺑﺔ ٢٠٠٠ﻣﺘﺮ ﻣﺮﺑﻊ. ﻭﺳﺘﺸﻤﻞ ﻗﺎﺋﻤﺔ ﺍﻟﻤﻌﺮﻭﺿﺎﺕ ﺑﻀﻌﺔ ﻃﺎﺑﻌﺎﺕ ﻣﻠﻮﻧﺔ ﻭﺃﺣﺎﺩﻳﺔ ﺍﻷﻟﻮﺍﻥ ﻣﻦ ﺳﻠﺴـــﻠﺔ ﺍﻹﻳﻤﻴﺞ ﺑﺮﺱ ﻭﻋﺮﺽ ﺃﻋﻤﺎﻝ ﺑﺈﺩﺍﺭﺓ ﻧﻈﺎﻡ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ ﺍﻹﻧﺘﺎﺟـــﻲ ﻫﻴﻠﻴﻜـــﺲ ﻭﺗﺸـــﻜﻴﻠﺔ ﺇﻳﻤﻴـــﺞ ﺑﺮﻭﺟـــﺮﺍﻑ ،ﻛﻤﺎ ﻭﺳـــﺘﺘﺎﺡ ﻟﻠﺠﻤﻬﻮﺭ ﺍﻷﻭﺭﻭﺑﻲ ﻭﻟﻠﻤﺮﺓ ﺍﻷﻭﻟﻰ ﺭﺅﻳﺔ ﺳﻠﺴﻠﺔ ﺇﻳﻤﻴﺞ ﺭﺍﻧﺮ ﺃﺩﻓﺎﻧﺲ ﺑﺮﻭ ﺍﻟﺠﺪﻳﺪﺓ ﻵﻻﺕ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺨﻔﻴﻔﺔ. ﻭﻳﻘﻮﻝ ﺩﻳﻔﻴﺪ ﺑﺮﺳﻜﻴﺖ ،ﻣﺪﻳﺮ ﻛﺎﻧﻮﻥ ﺃﻭﺭﻭﺑﺎ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﻤﻬﻨﻴﺔ ﻣﻌﻠﻘﴼ: ”ﻛﺎﻧﺖ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻷﺭﺑـــﻊ ﺍﻷﺧﻴﺮﺓ ﻣﻨﺬ ﺁﻳﺒﻜﺲ ٢٠٠٦ﺳـــﻨﻮﺍﺕ ﻣﻦ ﺍﻟﺘﻐﻴـــﺮﺍﺕ ﺍﻟﻬﺎﺋﻠﺔ ﺳـــﻮﺍﺀ ﻟﻜﺎﻧﻮﻥ ﺃﻭ ﻟﻌﻤﻼﺀﻧﺎ ﻟﻠﻄﺒﺎﻋـــﺔ ﺍﻟﻤﻬﻨﻴﺔ ،ﻓﻘﺪ ﺷـــﻬﺪﺕ ﺍﻟﻨﺴﺨﺔ ﺍﻷﺧﻴﺮﺓ ﻣﻦ ﺁﻳﺒﻜﺲ ﺇﻃﻼﻕ ﺳﻠﺴﻠﺔ ﺇﻳﻤﻴﺞ ﺑﺮﺱ ﻭﺍﻟﺘـــﻲ ﺗﻌﺪ ﺍﻟﻈﻬﻮﺭ ﺍﻟﺤﻘﻴﻘـــﻲ ﻟﻜﺎﻧﻮﻥ ﺑﻮﺻﻔﻬﺎ ﻣﻨﺎﻓﺴـــﴼ ﺣﻘﻴﻘﻴﴼ ﻓﻲ ﺳﻮﻕ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻤﻠﻮﻥ .ﻭﻣﻨﺬ ﺫﻟﻚ ﺍﻟﺤﻴﻦ ﻭﻧﺤﻦ ﻧﻌﻤﻞ ﺑﺜﺒﺎﺕ ﻟﺘﻄﻮﻳﺮ
ﺃﻭﺷﻲ ﻭﺍﻟﺘﻲ ﻳﻤﻜﻨﻬﺎ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺗﺸﻜﻴﻠﺔ ﻭﺍﺳﻌﺔ ﻣﻦ ﺍﻟﻤﻮﺍﺩ ﺍﻟﺼﻠﺒﺔ
ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﺍﻟﻄﺮﺍﺯ ﺍﻷﻭﻝ ﻟﺤﻠﻮﻝ ﻭﺃﺩﻭﺍﺕ ﺗﻄﻮﻳﺮ ﺍﻷﻋﻤﺎﻝ ﻭﺗﻘﻨﻴﺎﺕ
ﺗﺼﻞ ﻟﻐﺎﻳﺔ ٢٥،١x٥،٢ﻣﺘﺮﴽ.
ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﻬﻨﻴﺔ ،ﻭﺟﻤﻴﻌﻬﺎ ﻣﺼﻤﻤﺔ ﻟﻤﺴﺎﻋﺪﺓ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﻬﻨﻴﺔ ﻓﻲ
ﻭﻳﻘﻮﻝ ﺑﺮﻭﻥ ﻛﻴﺮﻟﻲ ،ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻷﻭﺷـــﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ ﺑﺸـــﺄﻥ
ﺗﻄﻮﻳـــﺮ ﺃﻋﻤﺎﻟﻬـــﺎ ﻭﺗﺤﻘﻴﻖ ﻫﻮﺍﻣـــﺶ ﺭﺑﺢ ﺃﻓﻀﻞ ﻋـــﻦ ﻃﺮﻳﻖ ﺗﻘﺪﻳﻢ
ﻣﺸﺎﺭﻛﺔ ﺍﻟﺸﺮﻛﺔ ﻓﻲ ﺍﻟﻤﻌﺮﺽ” :ﺳﺘﻜﻮﻥ ﻣﻨﺼﺘﻨﺎ ﻓﻲ ﻗﺎﻋﺔ ﺁﻳﺒﻜﺲ
ﺧﺪﻣﺎﺕ ﺟﺪﻳﺪﺓ ﻣﻀﺎﻓﺔ ﺍﻟﻘﻴﻤﺔ“.
ﻣﻮﻗﻌﴼ ﻣﻬﻤﴼ ﻟﻌﺮﺽ ﺗﻘﻨﻴﺘﻨﺎ ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﺳﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ،ﻭﺗﺘﻀﻤﻦ ﻫﺬﻩ
ﻭﻓـــﻲ ﺍﻟﺘﺤﻀﻴﺮ ﻟﻠﻤﻌﺮﺽ ،ﺗﻌﻤﻞ ﻛﺎﻧﻮﻥ ﻣﻊ ﻣﻄﺎﺑﻊ ﻣﻦ ﺧﻼﻝ ﺣﻤﻠﺔ
ﺃﺣـــﺪﺙ ﻧﻈﻢ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣﻦ ﻗﺒﻴﻞ :ﺃﻭﺷـــﻲ ﺟﺖ ﺳـــﺘﺮﻳﻢ ١٠٠٠ ﻭﻧﻈﺎﻣﻨﺎ ﺃﻭﺷـــﻲ ﺃﺭﻳﺰﻭﻧـــﺎ ٥٥٠ﺟﻲ ﺗـــﻲ ﺍﻟﻔﺎﺋﺰ ﺑﺠﺎﺋـــﺰﺓ ﻭﺍﻟﺬﻱ ﺃُﻃﻠﻖ
ﻣﺎ ﻗﺒﻞ ﺍﻟﻤﻌﺮﺽ ﺑﻌﻨﻮﺍﻥ ”ﺍﻟﻘﻔﺰﺓ“ ﻟﺠﺬﺑﻬﺎ ﻋﻠﻰ ﺍﻟﻤﺸﺎﺭﻛﺔ ﻣﻊ ﻛﺎﻧﻮﻥ ﻓﻲ ﺗﻄﻮﻳﺮ ﺃﻋﻤﺎﻟﻬﺎ ﻫﺬﻩ ﺍﻟﻤﻄﺎﺑﻊ ﺑﺎﺗﺠﺎﻫﺎﺕ ﺟﺪﻳﺪﺓ.
ﻭﺍﻵﻟﺔ ﺃﻭﺷـــﻲ ﺟﺖ ﺳـــﺘﺮﻳﻢ ﻫـــﻲ ﻃﺎﺑﻌﺔ ﻭﻳﺐ ﺑﺎﻷﻟﻮﺍﻥ ﻣـــﻦ ﻓﺌﺔ ﺃﻟﻒ ﺻﻔﺤـــﺔ ﻓـــﻲ ﺍﻟﺪﻗﻴﻘﺔ ﻭﻫـــﻲ ﻣﺨﺼﺼﺔ ﻟﻄﺒﺎﻋـــﺔ ﺗﻄﺒﻴﻘـــﺎﺕ ﺍﻟﺘﺮﻭﻳﺞ
ﺳـــﻮﻑ ﺗﻌـــﺮﺽ ﺑﻴﺘﻨـــﻲ ﺑﻮﻳﺲ ﻧﻈـــﺎﻡ ﺍﻟﻄﺒﺎﻋـــﺔ ﺇﻧﺘﻴﻠﻲ ﺟـــﺖ ﻭﺍﻟﺬﻱ
ﺍﻟﻤﻌﺎﻣـــﻼﺕ ﻭﺍﻟﺒﺮﻳـــﺪ ﺍﻟﻤﺒﺎﺷـــﺮ ﻭﺍﻟﻜﺘـــﺐ ،ﻛﻤ��� ﻭﺳـــﺘﻌﺮﺽ ﺍﻟﻄﺎﺑﻌﺘﺎﻥ
ﻃـــﻮﺭ ﺑﺎﻻﺷـــﺘﺮﺍﻙ ﻣﻊ ﺇﺗﺶ ﺑﻲ ﻟﺴـــﻮﻕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻛﻄﺒﺎﻋﺔ
ﺃﻭﺷﻲ ﻓﺎﺭﻳﻮ ﺑﺮﻧﺖ ٦٣٢٠ﺃﻟﺘﺮﺍ ﻭﺃﻭﺷﻲ ﻛﻮﻟﺮ ﻭﻳﻒ .٦٠٠
ﻧﻬﺎﺋﻴﺔ ﻭﻣﻨﺘﺞ ﺗﻜﺎﻣﻞ ﺍﻟﺒﺮﻳﺪ ،ﻭﺇﺿﺎﻓﺔ ﺇﻟﻰ ﺗﺸـــﻜﻴﻠﺔ ﻛﺎﻣﻠﺔ ﻣﻦ ﺣﻠﻮﻝ
ﺍﻟﺒﺮﻣﺠﻴـــﺎﺕ ﻟﺘﻜﺎﻣـــﻞ ﺍﻟﺒﺮﻳـــﺪ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻓﺈﻥ ﺑﻴﺘﻨﻲ ﺑﻮﻳﺲ ﺳـــﺘﻄﺮﺡ ﺛﻼﺛﺔ ﻭﺣﺪﺍﺕ ﺇﺩﺧﺎﻝ ﺟﺪﻳﺪﺓ ﻟﺴﻮﻕ ﻣﻌﺎﻣﻼﺕ ﺍﻟﺒﺮﻳﺪ ﻹﻧﻬﺎﺀ ﺍﻷﻋﻤﺎﻝ
ﻛﺎﻥ ﺍﻟﺴـــﺆﺍﻝ ﺍﻟﻤﻠﺢ ﻭﻋﻠﻰ ﻃﺮﻑ ﻟﺴـــﺎﻥ ﺟﻤﻴﻊ ﻣـــﻦ ﺣﻀﺮ ﺍﻟﻘﻤﺔ ﻫﻮ
ﺍﻟﺼﻐﻴﺮﺓ ﻭﺇﻋـــﺎﺩﺓ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻹﺿﺎﻓﺎﺕ ﺇﻟﻰ ﺗﺸـــﻜﻴﻠﺔ ﺧﺪﻣﺎﺕ ﻃﺒﺎﻋﺔ
ﺣﺎﻟـــﺔ ﺻﻔﻘـــﺔ ﻛﺎﻧﻮﻥ-ﺃﻭﺷـــﻲ ،ﻭﻗـــﺪ ﺗﻤﻠـــﺺ ﺍﻟﻤﺪﻳـــﺮﻭﻥ ﺍﻟﺘﻨﻔﻴﺬﻳﻮﻥ
ﻟﻜﺎﻧـــﻮﻥ ﻣﻦ ﺍﻹﺟﺎﺑﺔ ﺑﻠﺒﺎﻗﺔ ﻭﺗﺮﻛﻮﻧـــﺎ ﺩﻭﻥ ﺇﺟﺎﺑﺔ ﻭﺍﺿﺤﺔ .ﺇﻻ ﺃﻥ ﺛﻤﺔ
ّ ﻭﻋﻠﻖ ﺭﻭﻧﺎﻟﺪ ﻓﺎﻥ ﻫﻴﺲ ،ﻣﺪﻳﺮ ﺍﻟﺘﺴـــﻮﻳﻖ ﻟﺪﻯ ﺑﻴﺘﻨﻲ ﺑﻮﻳﺲ ﻗﺎﺋ ً ﻼ:
ﺇﺷـــﺎﻋﺔ ﻣﻔﺎﺩﻫﺎ ﻭﺟﻮﺩ ﺍﻋﺘـــﺮﺍﺽ ﻋﻠﻰ ﻋﺮﺽ ﻛﺎﻧـــﻮﻥ ،ﺇﺫ ﻳﻘﻮﻝ ﺣﻤﻠﺔ
”ﺳـــﻴﻈﻬﺮ ﺁﻳﺒﻜﺲ ٢٠١٠ﺍﻣﺘﻼﻙ ﺑﻴﺘﻨﻲ ﺑﻮﻳﺲ ﻟﺤﻠﻮﻝ ﺗﻐﻄﻲ ﻛﺎﻓﺔ
ﺍﻷﺳـــﻬﻢ ﺃﻥ ﺗﺒﺨﺲ ﻛﺜﻴﺮﴽ ﻣﻦ ﻗﻴﻤﺔ ﺃﻭﺷﻲ .ﻭﻳﺮﻗﺐ ﺟﻤﻴﻊ ﺍﻟﻤﻌﻨﻴﻴﻦ
ﺟﻮﺍﻧﺐ ﺍﻟﺒﺮﻳﺪ ﻭﻋﻤﻠﻴﺔ ﺍﻟﺒﺮﻳﺪ ﺇﺭﺳـــﺎﻝ ﺍﻟﺮﺳـــﺎﺋﻞ ،ﻣـــﻦ ﺟﻮﺩﺓ ﺍﻟﺒﻴﺎﻧﺎﺕ ﻭﺍﻟﺘﻜﺎﻣﻞ ﺇﻟﻰ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻹﺩﺧﺎﻝ ﻭﺍﻟﺘﺼﻨﻴﻒ“.
ﺩﻭﻣﻴﻨﻮ ﻟﻌﻠﻮﻡ ﺍﻟﻄﺒﺎﻋﺔ
ﺳـــﺘﺤﺘﻔﻲ ﺷـــﺮﻛﺔ ﺩﻭﻣﻴﻨﻮ ،ﻣﺰﻭﺩ ﻃﺒﺎﻋﺔ ﺍﻟﺒﻴﺎﻧـــﺎﺕ ﺍﻟﻤﺘﻐﻴﺮﺓ ﻭﺗﺤﺪﻳﺪ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺩﺧﻮﻟﻬﺎ ﺇﻟﻰ ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﻤﻠﻮﻧﺔ ﻓﻲ ﺁﻳﺒﻜﺲ ٢٠١٠ﺑﺎﻹﻃﻼﻕ ﺍﻟﺘﺠﺎﺭﻱ ﻟﺴﻠﺴﻠﺔ Nﻟﺘﺸﻜﻴﻠﺔ ﻧﻔﺚ ﺍﻟﺤﺒﺮ ﺑﻴﺰﻭ. ﺗﺠﻤﻊ ﺗﺸـــﻜﻴﻠﺔ Nﻛ ً ﻼ ﻣﻦ ﺁﻻﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺴـــﺘﻘﻠﺔ ﻭﻧﻤﺎﺫﺝ ﺗﻤﺘﺎﺯ ME Printer March 2010
ﺑﻌـــﺮﺽ ﻃﺒﺎﻋﻲ ﻗﺎﺑـــﻞ ﻟﻠﺘﺮﻗﻴﺔ ﻭﺗﻜﺎﻣﻞ ﺍﻟﻤﺼﻨّـــﻊ ﺍﻷﺻﻠﻲ ﻟﻸﺟﻬﺰﺓ
ﻭﺍﻟﻤﻌـــﺪﺍﺕ ،ﻓﻄﺎﺑﻌﺔ ﺍﻟﻌﻼﻣﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ N٦٠٠ﻭﺍﻟﺘﻲ ﺳـــﺘﻌﺮﺽ ﻓﻲ ﺁﻳﺒﻜـــﺲ ﺗﻤﺘـــﺎﺯ ﺑﺪﻗﺔ ﻃﺒﺎﻋﻴﺔ ﺗﺒﻠﻎ ١٢٠٠ﻧﻘﻄـــﺔ ﻟﻜﻞ ﺇﻧﺶ ﻣﻊ ﺩﻗﺔ ﺧﺎﺻـــﺔ ﺗﺒﻠﻎ ٦٠٠ﻧﻘﻄﺔ ﻟـــﻜﻞ ﺇﻧﺶ ﻟﻤﺮﺣﻠﺔ ﺃﻛﺜﺮ ﺗﻘﺪﻣﴼ ﺑﺎﺳـــﺘﺨﺪﺍﻡ
ﻭﺟـــﻪ ﻣﻨﻈﻤﻮ ﻧﺴـــﺨﺔ ﺍﻟﻌـــﺎﻡ ٢٠١٠ﻣﻦ ﻣﻌﺮﺽ ﺁﻳﺒﻜـــﺲ ﻓﻲ ﻣﺪﻳﻨﺔ
ﻓﺎﻟﻤﻄﺎﺑﻊ ﻛﺒﻴﺮﺓ ﻛﺎﻧﺖ ﺃﻡ ﺻﻐﻴﺮﺓ ﻭﺳﻮﺍﺀ ﻛﺎﻧﺖ ﺫﺍﺕ ﺟﺬﻭﺭ ﻋﻤﻴﻘﺔ ﻓﻲ
ﺑﺮﻣﻨﺠﻬـــﺎﻡ ﺍﻹﻧﺠﻠﻴﺰﻳـــﺔ ﻭﺳـــﺎﺋﻞ ﺍﻹﻋـــﻼﻡ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﺤﻀـــﻮﺭ ﻣﺆﺗﻤﺮ
ﺃﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ﺃﻭ ﺷـــﺮﻛﺔ ﻃﺒﺎﻋﺔ ﺭﻗﻤﻴﺔ ﺣﺪﻳﺜﺔ ﺍﻟﺘﺄﺳـــﻴﺲ
ﺻﺤﻔـــﻲ ﻓﻲ ﺍﻟﻌﺎﺻﻤـــﺔ ﺍﻟﺒﺮﻳﻄﺎﻧﻴﺔ ﻟﻨـــﺪﻥ ﻟﻠﻔﺘﺮﺓ ﻣـــﻦ ١١-٧ﻓﺒﺮﺍﻳﺮ
ﻳﻨﺒﻐـــﻲ ﻋﻠﻴﻬﺎ ﺃﻻ ﺗﺨﺸـــﻰ ﻧﻈﺎﻡ ﻣﻦ ﺍﻟﻮﻳﺐ ﺇﻟـــﻰ ﺍﻟﻄﺒﺎﻋﺔ ،ﺑﻞ ﻋﻠﻴﻬﺎ
،٢٠١٠ﻭﺫﻟـــﻚ ﻟﺘﺴـــﻠﻴﻂ ﺍﻟﻀـــﻮﺀ ﻋﻠـــﻰ ﺳـــﻴﺮ ﺍﻟﻌﻤـــﻞ ﻓﻲ ﺍﻟﺘﺴـــﺠﻴﻞ
ﺍﻧﺘﻬﺎﺯ ﻓﺮﺹ ﺍﻟﻨﻤﻮ ﺍﻟﺘﻲ ﻳﻤﻜﻦ ﺃﻥ ﻳﺄﺗﻲ ﺑﻬﺎ ﻫﺬﺍ ﺍﻟﻨﻈﺎﻡ“.
ﻭﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﺬﻱ ﻳﺴـــﺒﻖ ﺍﻟﻔﻌﺎﻟﻴﺔ ﺍﻟﺮﺋﻴﺴـــﻴﺔ ﻭﺍﻟﺘﻲ ﺗﺠﺮﻱ ﻟﻠﻔﺘﺮﺓ ﻣﻦ ٢٥-١٨ﻣﺎﻳﻮ ﻣﻦ ﺍﻟﻌﺎﻡ ﺫﺍﺗﻪ.
ﻭﻓﻴﻤـــﺎ ﻳﻌﻠﻮ ﺳـــﻘﻒ ﺍﻟﺘﻮﻗﻌﺎﺕ ﻟﻬـــﺬﺍ ﺍﻟﺤﺪﺙ ﺍﻟﻌﻤـــﻼﻕ ،ﺍﺣﺘﻠﺖ ﺑﻌﺾ
ﺃﻋﻠﻨﺖ ﺯﻳﺮﻭﻛﺲ ﺃﺛﻨﺎﺀ ﺍﻧﻌﻘﺎﺩ ﺍﻟﻘﻤﺔ ﻋﻦ ﺇﺑﺮﺍﻡ ﻋﺪﺓ ﺻﻔﻘﺎﺕ ﺟﺪﻳﺪﺓ ﻣﻊ
ﺍﻟﺸـــﺮﻛﺎﺕ ﻣﻮﺍﻗـــﻊ ﺍﻟﺼـــﺪﺍﺭﺓ ﻭﺃﻋﻄﺖ ﺻـــﻮﺭﺓ ﻋﻦ ﺧﻄﻄﻬـــﺎ ﺍﻟﻤﻔﺼﻠﺔ
ﺍﻟﻌﻤﻼﺀ ﺑﺎﺳﺘﺨﺪﺍﻡ ﺗﻘﻨﻴﺔ ﻭﺧﺪﻣﺎﺕ ﺯﻳﺮﻭﻛﺲ ﻟﺮﻓﻊ ﻣﺴﺘﻮﻯ ﻧﺘﺎﺋﺠﻬﺎ، ﻭﻗﺪ ﺃُﻋﻠﻦ ﻋﻦ ﺍﻹﻧﺘﺎﺝ ﺍﻷﻭﻝ ﻟﻨﻈﺎﻡ ﻧﻔﺚ ﺍﻟﺤﺒﺮ.
ﺍﻟﺜﻼﺛﺔ ﻟﻠﻘﻤﺔ ،ﻭﻧﻘﺪﻡ ﻫﻨﺎ ﻣﺎ ﺃﻋﻠﻨﺖ ﻋﻨﻪ ﻫﺬﻩ ﺍﻟﺸﺮﻛﺎﺕ.
ﻭﻳﻘﻮﻝ ﺃﺭﻳﻚ ﺁﺭﻣﻮﺭ ،ﺭﺋﻴﺲ ﻣﺠﻤﻮﻋﺔ ﺍﻷﻋﻤﺎﻝ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻓﻲ ﺯﻳﺮﻭﻛﺲ
ﻟﻠﻤﻌﺮﺽ ﻣﻦ ﺧﻼﻝ ﻋﺮﻭﺽ ﺗﻘﺪﻳﻤﻴﺔ ﻣﻨﻈﻤﺔ ﺍﻧﺘﺸﺮﺕ ﺧﻼﻝ ﺍﻷﻳﺎﻡ
ﻣﻔﻜﺮﺓ ﺍﻟﻘﻤﺔ – ﺍﻟﻴﻮﻡ ﺍﻷﻭﻝ ﺭﻳﻜﻮ
ﻓﻲ ﻫﺬﺍ ﺍﻟﺼﺪﺩ” :ﻳﻤﻜﻦ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﻜﺎﻣﻨﺔ ﻭﺭﺍﺀ ﺇﺿﺎﻓﺔ ﻧﻔﺚ ﺍﻟﺤﺒﺮ ﺇﻟﻰ ﺣﻘﻴﺒﺔ ﻣﻨﺘﺠﺎﺕ ﺯﻳﺮﻭﻛﺲ ﺑﺸﺮﻛﺎﺕ ﺍﻟﺴﻴﺎﺭﺍﺕ ﺍﻟﺘﻲ ﺗﻄﺮﺡ ﺳﻴﺎﺭﺍﺕ ﺗﻌﻤـــﻞ ﺑﺎﻟﻐـــﺎﺯ ﺃﻭ ﺍﻟﺪﻳﺰﻝ ﺃﻭ ﺣﺘﻰ ﺍﻟﻜﻬﺮﺑﺎﺀ ،ﻓﻜﻞ ﻣﻦ ﺃﻧﻮﺍﻉ ﺍﻟﻄﺎﻗﺔ ﻫﺬﻩ
ﺳـــﻮﻑ ﺗﺒﺮﺯ ﻣﺸﺎﺭﻛﺔ ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ ﺁﻳﺒﻜﺲ ﺣﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻹﻧﺘﺎﺟﻴﺔ
ﻳﻔﻲ ﺑﻤﻌﺎﻳﻴﺮ ﺃﺩﺍﺀ ﻣﺨﺘﻠﻔﺔ .ﻟﻘﺪ ﻗﺪﻣﻨﺎ ﺧﺮﻗﴼ ﻋﻠﻤﻴﴼ ﺑﺈﻧﺘﺎﺝ ﺣﻠﻮﻝ ﻟﻠﺘﻐﺬﻳﺔ
ﻣﻦ ﺭﻳﻜﻮ ،ﻓﺎﻟﺤﻠﻮﻝ ﺍﻟﺠﺪﻳﺪﺓ ﻣﻦ ﺍﻟﻮﻳﺐ ﺇﻟﻰ ﺍﻟﻄﺒﺎﻋﺔ )ﻭﻳﺐ ﺗﻮ ﺑﺮﻧﺖ(
ﺍﻟﻤﺴـــﺘﻤﺮﺓ ﺫﺍﺕ ﺃﺳـــﺎﺱ ﻣﻦ ﺍﻟﺤﺒﺮ ﺗﺴﻤﺢ ﺑﻤﺴـــﺘﻮﻳﺎﺕ ﻣﺨﺘﻠﻔﺔ ﻣﻦ
ﻭﺍﻟﺘـــﻲ ﺗﺤﻤﻞ ﻋﻼﻣﺔ ”ﻧﺎﻭ ﺑﺮﻧﺖ“ ﺟﺮﻯ ﺗﻄﻮﻳﺮﻫﺎ ﺑﺎﻟﻤﺸـــﺎﺭﻛﺔ ﻣﻊ ﻧﺎﻭ
ﺍﻟﻜﻠﻔﺔ ﻭﺟﻮﺩﺓ ﺍﻟﺼﻮﺭﺓ ﻭﺍﻟﺴﺮﻋﺔ ﻟﻠﺘﻄﺒﻴﻘﺎﺕ ﺍﻟﺘﺮﻭﻳﺠﻴﺔ ،ﻭﺳﻴﻔﻲ ﻃﺮﺣﻨﺎ
ﺩﻭﻛـــﺲ ﻣﻮﻓﺮ ﺣﻠﻮﻝ ﻣﻦ ﺍﻟﻮﻳﺐ ﺇﻟﻰ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻗﺪ ﺍﺳـــﺘﺤﺪﺛﺖ ﻟﺘﻠﺒﻴﺔ
ﺍﻟﺠﺪﻳﺪ ﺑﻤﺘﻄﻠﺒﺎﺕ ﻣﺸﺎﺑﻬﺔ ﻟﻠﺒﺎﺣﺜﻴﻦ ﻋﻦ ﺧﻴﺎﺭ ﻧﻔﺚ ﺍﻟﺤﺒﺮ“. ﻛﻤﺎ ﺳﺘﻌﺮﺽ ﺍﻟﺸﺮﻛﺔ ﺗﺤﺴﻴﻨﺎﺕ ﺃُﺩﺧﻠﺖ ﻋﻠﻰ ﻧﻈﻢ ﺍﻟﻄﺒﺎﻋﺔ ﺯﻳﺮﻭﻛﺲ
ﻣﺘﻄﻠﺒﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﺸﺮﻛﺎﺕ .ﺃﻣﺎ ﺃﺑﺮﺯ ﻣﻌﺮﻭﺿﺎﺕ ﺭﻳﻜﻮ ﺍﻷﺧﺮﻯ ﻓﺴﺘﺸـــﻤﻞ )ﺭﻳﺪﻱ ﻓﻮﺭ ﺑﺮﻧﺖ ﻛﻮﻟﺮ ﺳﻴﺮﻓﺮ( ﻭﻫﻮ ﻧﻈﺎﻡ ﺁﻟـــﻲ ﻟﻠﺘﺤﻜﻢ ﺑﺎﻷﻟﻮﺍﻥ ﻭﺍﻟـــﺬﻱ ﻳﻤﻜﻨﻪ ﺍﻟﺘﺤﻜﻢ ﺑﻤﺤـــﺮﻛﺎﺕ ﻣﺘﻌﺪﺩﺓ ﻭﻣـــﻦ ﻣﺨﺘﻠﻒ ﺍﻟﻤﺼﻨﻌﻴﻦ ،ﻭﻛﺬﻟﻚ ﺃﺟﻬـــﺰﺓ ﺍﻟﺘﺤﻜﻢ ،C900ﻓﻴﻴﺮﻱ ،E80ﻛﺮﻳـــﻮ ،C-80ﺇﻧﻔﻮﺑﺮﻧـــﺖ ﺑـــﺮﻭ C900ﺇﻳﻪ ﺇﻑ ﺑـــﻲ ،ﺍﻟﻄﺎﺑﻌﺔ ﺍﻹﻧﺘﺎﺟﻴـــﺔ ﺭﻳﻜﻮ ﺑﺮﻭ 720Sﻭﺑـــﺮﻭ ،C720ﻭﻃﺎﺑﻌﺎﺕ ﻣﺮﻛﺰ ﺍﻟﺒﻴﺎﻧﺎﺕ ﺭﻳﻜﻮ ﺑﺮﻭ .٩٠٧/١١٠٧/١٣٥٧ ﻭﻳﻘﻮﻝ ﺳـــﺎﻳﻤﻮﻥ ﺗﺎﺑﻠﻲ ،ﻣﺪﻳﺮ ﺣﻠﻮﻝ ﻧﻈﻢ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ ﻓﻲ ﻣﺠﻤﻮﻋﺔ ﺭﻳﻜـــﻮ ﺃﻭﺭﻭﺑﺎ ﻟﻠﻄﺒﺎﻋـــﺔ ﺍﻹﻧﺘﺎﺟﻴﺔ” :ﺇﻥ ﻧﻈﻢ ﻣﻦ ﺍﻟﻮﻳـــﺐ ﺇﻟﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺗﻘﻨﻴـــﺔ ﺣﺪﻳﺜﺔ ﺟـــﺪﴽ ﻓﻲ ﺻﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻻﻋﺘﻤـــﺎﺩ ﻋﻠﻴﻬﺎ ﺁﺧﺬ ﻓﻲ ﺍﻻﺭﺗﻔﺎﻉ ،ﻭﺗﻮﺟﺪ ﺁﺭﺍﺀ ﻛﺜﻴﺮﺓ ﺑﺸﺄﻥ ﺃﻓﻀﻞ ﻃﺮﻳﻘﺔ ﻟﺘﻄﺒﻴﻘﻬﺎ .ﻓﺒﺎﻟﻨﺴﺒﺔ ﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﻲ ﻻ ﺗﺘﻤﺘﻊ ﺳـــﻮﻯ ﺑﺨﺒﺮﺓ ﺩﺍﺧﻠﻴﺔ ﻣﺤﺪﻭﺩﺓ ﻓﻲ ﻣﺠﺎﻝ ﺗﻘﻨﻴـــﺔ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ،ﻳﻤﻜﻦ ﺃﻥ ﻳﻜﻮﻥ ﺗﻄﺒﻴﻖ ﺣﻠﻮﻝ ﻣﻦ ﺍﻟﻮﻳﺐ ﺇﻟـــﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺃﻣﺮﴽ ﺻﻌﺒﴼ .ﻟـــﺬﺍ ﻓﻬﺪﻓﻨﺎ ﻫﻮ ﺍﻟﺪﺧﻮﻝ ﻓﻲ ﻫﺬﻩ ﺍﻟﺸـــﺮﺍﻛﺔ ﻟﺘﻮﻓﻴـــﺮ ﺣﻠﻮﻝ ﻣﺠﺪﻳﺔ ﻣﻦ ﺍﻟﻨﺎﺣﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﻭﺳـــﻬﻠﺔ ﺍﻻﺳـــﺘﺨﺪﺍﻡ ﻟﻠﻐﺎﻳـــﺔ ،ﻋﻠﻰ ﺃﻥ ﺗﻜـــﻮﻥ ﻓﻲ ﺍﻟﻮﻗﺖ ﺫﺍﺗﻪ ﻣﺘﻮﺍﻓﻘﺔ ﻣـــﻊ ﻛﺎﻓﺔ ﻣﺘﻄﻠﺒﺎﺕ ﻭﻣﻌﺎﻳﻴﺮ ﺍﻟﺴﻼﻣﺔ ﻭﺍﻷﻣﺎﻥ ﻓﻲ ﺃﻭﺭﻭﺑﺎ .ﻭﻳﻔﻲ ﻧﺎﻭ ﺑﺮﻧﺖ ﻣﻦ ﻧﺎﻭ ﺩﻭﻛﺲ ﺑﻜﺎﻓـــﺔ ﻫﺬﻩ ﺍﻟﻤﺘﻄﻠﺒـــﺎﺕ ﻭﺍﻟﻤﻌﺎﻳﻴﺮ ،ﻫﺬﺍ ﺇﺿﺎﻓﺔ ﺇﻟـــﻰ ﺃﻧﻪ ﻗﺎﺑﻞ ﻟﻠﺘﺮﻗﻴﺔ
٦٥٠/١٣٠٠ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳﺔ ﺍﻟﻤﺴـــﺘﻤﺮﺓ ،ﻭﻫﻲ ﻭﺳﺎﺋﻞ ﺃﺣﺎﺩﻳﺔ ﺍﻟﻠﻮﻥ ﺫﺍﺕ
ﺑﺤﺚ ﺃﻧﻪ ﻳﺮﺗﻘﻲ ﺑﺎﺭﺗﻘﺎﺀ ﺍﻟﻤﺆﺳﺴﺔ“.
ﺃﺳﺎﺱ ﻣﻦ ﺍﻟﺤﺒﺮ .ﻭﻭﺗﻀﻤﻦ ﻫﺬﻩ ﺗﻮﺍﻓﻘﴼ ﻣﻦ ﺍﻟﻤﻮﺍﺩ ﺫﺍﺕ ﺍﻟﻮﺯﻥ ﺍﻟﺜﻘﻴﻞ،
ﻭﺗﺸـــﻐﻴﻞ ﺗﻄﺒﻴﻘـــﺎﺕ ﻣﺰﺩﻭﺟﺔ ﺗﺼﻞ ﻟﻐﺎﻳﺔ ٢٠٠ﻏـــﺮﺍﻡ ﻟﻜﻞ ﻣﺘﺮ ﻣﺮﺑﻊ ﻭﺍﻟﻔﺮﻱ ﻓﻠﻮ ﺑﺮﻧﺖ ﺳﻴﺮﻓﺮ ٧ﻭﺗﻘﻨﻴﺔ ﺍﻹﻳﻤﻴﺞ ﺳﻤﻮﺙ.
ﺗﺎﻱ ﺗﻴﻤﺒﻠﻴﺖ ) (RTTﻭﺭﻳﺪ ﺗﺎﻱ ﻛﻮﺗﻴﺸﻦ ) (RTQﻭﺫﻟﻚ ﻟﻠﺸﺮﻛﺎﺕ
ﻭﺍﻟﻤﻔﺘﻮﺣﺔ ﻷﻋﻀﺎﺀ ﺑﺮﻧﺎﻣﺞ ﺷﺮﻛﺎﺀ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﺋﻴﺴﻴﻴﻦ ﺍﻟﺨﺎﺹ ﺑﻬﺎ،
ﺍﻟﺘﻲ ﺗﺘﻄﻠﻊ ﺇﻟﻰ ﺗﻮﺳـــﻴﻊ ﺣﻘﻴﺒـــﺔ ﺧﺪﻣﺎﺗﻬﺎ ﻟﺘﺘﻀﻤﻦ ﻋﺮﺽ ﺍﻟﺨﺪﻣﺎﺕ
ﺇﺫ ﺳـــﻴﺘﻠﻘﻰ ﺍﻟﻤﺘﺴـــﺎﺑﻘﻮﻥ ﺍﻟﺬﻳـــﻦ ﻳﻘﻮﻣﻮﻥ ﺑﻌﺮﺽ ﺃﻓﻀـــﻞ ﺗﻄﺒﻴﻘﺎﺕ
ﻋﺒﺮ ﺷﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ ،ﻭﻗﺪ ﺟﺮﻯ ﺗﻄﻮﻳﺮ ﻧﻈﻢ ﻣﻦ ﺍﻟﻮﻳﺐ ﺇﻟﻰ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ ﺭﻳﺪ ﺗﺎﻱ ﻣﻦ ﻣﻨﻈﻮﺭ ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋﺔ ،ﺇﺫ ّ ﻣﻜﻨﺖ ﺍﻟﻤﺴـــﺘﺨﺪﻣﻴﻦ ﻣﻦ
ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣﻊ ﺟﻮﺩﺓ ﺍﺳـــﺘﺜﻨﺎﺋﻴﺔ ﻟﻠﺼﻮﺭ ﻭﻧﺘﺎﺋﺞ ﺃﻋﻤﺎﻝ ﻣﻠﻤﻮﺳﺔ ﺟﻮﺍﺋﺰ ﺗﻘﺪﻡ ﻟﻬﻢ ﺃﺛﻨﺎﺀ ﺍﻟﻤﻌﺮﺽ.
ﻭﺗﻘـــﻮﻝ ﻣﺎﺭﻳـــﺎﻥ ﺳـــﺘﻴﻔﺎﻧﻲ ،ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﺮﻳﺪ ﺗﺎﻱ ﺑﺸـــﺄﻥ ﻣﺸـــﺎﺭﻛﺔ ﺍﻟﺸﺮﻛﺔ ﻓﻲ ﺁﻳﺒﻜﺲ” :ﺗﻌﺘﻤﺪ ﻃﺮﻳﻘﺘﻨﺎ ﻋﻠﻰ ﺍﻟﺘﺒﺴﻴﻂ ﻭﺍﻟﺘﺨﻠﺺ ﻣﻦ
ﺳﺘﻌﺮﺽ ﺃﻭﺷـــﻲ ﺑﺮﻣﺠﻴﺎﺕ ﻭﻧﻈﻢ ﺇﻧﺘﺎﺝ ﺗﺸـــﻤﻞ ﺳﻠﺴﻠﺔ ﺳﻴﺮ ﻋﻤﻞ
ﺍﻟﻤﻔﺮﺩﺍﺕ ﻭﺍﻟﻌﺒﺎﺭﺍﺕ ﺍﻟﺘﺨﺼﺼﻴﺔ ﻣﻦ ﻋﻤﻠﻴﺔ ﻣﻦ ﺍﻟﻮﻳﺐ ﺇﻟﻰ ﺍﻟﻄﺒﺎﻋﺔ،
ﻣﺘﻜﺎﻣﻠـــﺔ ،ﻣـــﻊ ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﺍﻟﺼﺤﻒ ﺍﻟﺮﻗﻤﻴـــﺔ ﻭﺍﻟﻜﺘﺐ ﻋﻨﺪ ﺍﻟﻄﻠﺐ
ﺍﻟﺪﺧﻮﻝ ﻭﺍﻟﺘﺤﺮﻳﺮ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺗﺴﻮﻳﻖ ﺍﻟﻤﺎﺩﺓ ﻋﻠﻰ ﺍﻹﻧﺘﺮﻧﺖ.
ME Printer March 2010
ﺳﺘﻘﻮﻡ ﺷﺮﻛﺔ ﺭﻳﺪ ﺗﺎﻱ ﺑﺎﻟﺘﺮﻭﻳﺞ ﻻﺛﻨﻴﻦ ﻣﻦ ﻧﻈﻢ ﺑﺮﻣﺠﻴﺎﺗﻬﺎ ﻭﻫﻤﺎ ﺭﻳﺪ
ﻭﺳـــﺘﺮﻋﻰ ﺯﻳﺮﻭﻛـــﺲ ﻛﺬﻟـــﻚ ﻣﺴـــﺎﺑﻘﺘﻬﺎ ﻟﻸﻓﻀـــﻞ ﻓـــﻲ ﺁﻳﺒﻜـــﺲ
ME Printer March 2010
ﻣﻨﺘﺪﻯ ﺁﻳﺒﻜﺲ ﻟﻺﻋﻼﻡ
ﺍﻟﺴﻌﻮﺩﻳﺔ :ﺟﻴﺘﻴﻜﺲ ﺍﻟﺴﻌﻮﺩﻳﺔ ٢٠١٠ﻳﺰﻳﺪ ﻣﻦ ﺇﻧﻔﺎﻕ ﺍﻟﻤﻤﻠﻜﺔ ﻋﻠﻰ ﺗﻘﻨﻴﺔ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻳﺠﺮﻱ ﺍﻟﺤﺪﺙ ﻟﻠﻔﺘﺮﺓ ٢٩-٢٥ﺃﺑﺮﻳﻞ ﺍﻟﻘﺎﺩﻡ ﻓﻲ ﻣﺮﻛﺰ ﻣﻌﺎﺭﺽ ﺍﻟﺮﻳﺎﺽ ﺍﻟﺪﻭﻟﻲ ﻓﻲ ﺷـــﺮﻛﺔ ﻣﻌـــﺎﺭﺽ ﺍﻟﺮﻳﺎﺽ ﺍﻟﻤﺤـــﺪﻭﺩﺓ ﻓﻲ ﻫﺬﺍ
ﻭﺗﺘﻤﺘـــﻊ ﺍﻟﻤﻤﻠﻜـــﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﺑﺄﻛﺒﺮ ﺳـــﻮﻕ
ﺍﻟﺸﺄﻥ” :ﻧﺘﻮﻗﻊ ﺭﻗﻤﴼ ﻗﻴﺎﺳﻴﴼ ﺟﺪﻳﺪﴽ ﻣﻦ ﺍﻟﻤﺸ���ﺭﻛﻴﻦ
ﻟﺘﻘﻨﻴـــﺔ ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﻓﻲ ﻣﻨﻄﻘـــﺔ ﺍﻟﺨﻠﻴـــﺞ ،ﻭﻳﺘﻮﻗﻊ
ﻭﺫﻟـــﻚ ﺑﺘﺄﻛﻴـــﺪ ﺟﻤﻴﻊ ﻣﺼﻨﻌـــﻲ ﺗﻘﻨﻴـــﺔ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ
ﺧﺒـــﺮﺍﺀ ﺍﻟﺼﻨﺎﻋـــﺔ ﺃﻥ ﻳﺼـــﻞ ﺍﻹﻧﻔﺎﻕ ﻓـــﻲ ﺍﻟﻤﻤﻠﻜﺔ
ﻭﺍﻻﺗﺼـــﺎﻻﺕ ﺣﻀﻮﺭﻫـــﻢ ﻓﻲ ﻣﻌـــﺮﺽ ﺟﻴﺘﻴﻜﺲ
ﻋﻠـــﻰ ﺗﻘﻨﻴﺔ ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﺇﻟﻰ ١،١٨ﻣﻠﻴﺎﺭ ﺳـــﻌﻮﺩﻱ
ﺍﻟﺴـــﻌﻮﺩﻳﺔ ،٢٠١٠ﻓﻨﻈـــﺮﴽ ﻟﻠﺘﻐﻴﻴـــﺮﺍﺕ ﺍﻟﺘـــﻲ ﻃﺮﺃﺕ
ﺑﺤﻠﻮﻝ ﺍﻟﻌﺎﻡ ٢٠١٣ﻭﺫﻟﻚ ﻟﻮﺟﻮﺩ ﻣﺆﺷﺮﺍﺕ ﻭﺍﺿﺤﺔ
ﻋﻠﻰ ﺍﻟﻘﻮﻯ ﺍﻟﻤﺤﺮﻛﺔ ﻟﻠﺴـــﻮﻕ ﻓﺈﻥ ﺷـــﺮﻛﺎﺕ ﺗﻘﻨﻴﺔ
ﻋﻠـــﻰ ﺗﻮﻗﻌـــﺎﺕ ﺑﻨﻤﻮ ﺻﺤـــﻲ ﻓﻲ ﺧﺪﻣـــﺎﺕ ﺍﻟﺘﻘﻨﻴﺔ
ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﻭﺍﻻﺗﺼـــﺎﻻﺕ ﺳـــﺘﺘﻔﺎﻋﻞ ﺑﻨﺸـــﺎﻁ ﻣﻊ
ﺍﻟﻤﺘﺨﺼﺼﺔ ﻭﺣﻠـــﻮﻝ ﺍﻷﺟﻬﺰﺓ .ﻭﻣـــﻊ ﻃﺮﺡ ﺣﻠﻮﻝ
ﺯﺑﺎﺋﻨﻬـــﺎ ﻭﻣﻮﺯﻋﻴﻬـــﺎ ﻭﺍﻟﻔﺌﺎﺕ ﺍﻟﻤﺴـــﺘﻬﺪﻓﺔ ﺍﻷﺧﺮﻯ
ﺗﻘﻨﻴـــﺔ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﻤﺘﻘﺪﻣـــﺔ ﻣﻦ ﻗﺒﻴﻞ ﻭﻱ ﻣﺎﻛﺲ
ﺳﺘﻘﺎﻡ ﻟﻠﻔﺘﺮﺓ ٢٩-٢٥ﺃﺑﺮﻳﻞ ﺍﻟﻘﺎﺩﻡ ﺍﻟﻨﺴﺨﺔ ﺍﻟﺘﺎﺳﻌﺔ
ﻭﺫﻟﻚ ﻓﻲ ﺑﺤﺜﻬﺎ ﻋﻦ ﺻﻔﻘﺎﺕ ﻣﺮﺑﺤﺔ ﻭﺍﺳﺘﻜﺸﺎﻑ
ﻣﻦ ﻣﻌﺮﺽ ﺗﻘﻨﻴﺔ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺟﻴﺘﻴﻜﺲ ﺍﻟﺴﻌﻮﺩﻳﺔ
ﻓﺮﺹ ﺇﻗﺎﻣﺔ ﻣﺸﺎﺭﻳﻊ ﻣﺸﺘﺮﻛﺔ ﻣﺘﻨﻮﻋﺔ .ﻭﺟﻴﺘﻴﻜﺲ
ﺍﻟﺤﺰﻣـــﺔ ﺍﻟﻌﺮﻳﻀـــﺔ ،ﻳﺘﻮﻗﻊ ﺃﻥ ﻳﺤﻘـــﻖ ﺍﻟﺪﺧﻮﻝ ﺇﻟﻰ ﺍﻟﻜﻮﻣﺒﻴﻮﺗـــﺮ ﻭﺷـــﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ ﻧﻤـــﻮﴽ ﻫﺎﺋ ً ﻼ ﺧﻼﻝ
٢٠١٠ﻭﺫﻟـــﻚ ﻋﻠـــﻰ ﺃﺭﺽ ﻣﺮﻛﺰ ﻣﻌـــﺎﺭﺽ ﺍﻟﺮﻳﺎﺽ
ﺍﻟﺴـــﻌﻮﺩﻳﺔ ٢٠١٠ﻣﺼﻤـــﻢ ﻟﺘﻮﻓﻴـــﺮ ﻓﺮﺻـــﺔ ﻻ ﺗﻘﺪﺭ
ﺍﻟﺴﻨﻮﺍﺕ ﺍﻟﻘﻠﻴﻠﺔ ﺍﻟﻘﺎﺩﻣﺔ ﻣﻤﺎ ﻳﺮﻓﻊ ﻣﺒﻴﻌﺎﺕ ﻣﺨﺘﻠﻒ
ﺍﻟﺪﻭﻟﻲ ،ﻭﺳﻴﻌﺮﺽ ﻓﻲ ﺍﻟﺤﺪﺙ ﺍﻟﺬﻱ ﺗﻨﻈﻤﻪ ﺷﺮﻛﺔ
ﺑﺜﻤـــﻦ ﻟﻠﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﻭﺍﻟﺘـــﻲ ﺗﺘﻄﻠـــﻊ ﺇﻟـــﻰ
ﺃﺟﻬـــﺰﺓ ﻭﻣﻜﻮﻧـــﺎﺕ ﺍﻟﻜﻮﻣﺒﻴﻮﺗﺮ ﻭﻣﻨﺘﺠـــﺎﺕ ﺍﻟﺒﺮﺍﻣﺞ
ﺍﻟﺮﻳﺎﺽ ﻟﻠﻤﻌﺎﺭﺽ ﺍﻟﻤﺤﺪﻭﺩﺓ ﺗﺸـــﻜﻴﻠﺔ ﻭﺍﺳﻌﺔ ﻣﻦ
ﺗﻮﺳـــﻌﺔ ﺃﻋﻤﺎﻟﻬﺎ ﺃﻭ ﺍﻟﺤﺼـــﻮﻝ ﻋﻠﻰ ﻣﻮﻃﺊ ﻗﺪﻡ ﻓﻲ
ﻭﻛﺬﻟﻚ ﻛﻤﺎﻟﻴـــﺎﺕ ﺍﻟﻜﻮﻣﺒﻴﻮﺗﺮ .ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ ،ﻓﺈﻥ
ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﻭﺍﻟﺨﺪﻣﺎﺕ ﻭﺍﻟﺘﻲ ﺗﻐﻄﻲ ﻛﺎﻓﺔ ﻗﻄﺎﻋﺎﺕ
ﺳـــﻮﻕ ﺗﻘﻨﻴﺔ ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﻭﺍﻻﺗﺼـــﺎﻻﺕ ﺍﻟﻤﺰﺩﻫﺮﺓ
ﻣـــﻦ ﺍﻟﻤﺘﻮﻗﻊ ﺯﻳـــﺎﺩﺓ ﺇﻧﻔﺎﻕ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻋﻠـــﻰ ﺗﻘﻨﻴﺔ
ﺗﻘﻨﻴﺔ ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ
ﻓـــﻲ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ،ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ ﻳﺤﺘﻔـــﻆ ﺟﻴﺘﻴﻜﺲ
ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻟﻜﻞ ﺷـــﺨﺺ ﻟﻴﺼﻞ ﺇﻟـــﻰ ﺣﺪﻭﺩ ١٨٠
ﻭﺳﻴﺪﺍﺭ ﺑﺎﻟﺘﺰﺍﻣﻦ ﻣﻊ ﻣﻌﺮﺽ ﺍﻻﺗﺼﺎﻻﺕ ﺍﻟﺴﻌﻮﺩﻳﺔ
ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﺑﻤﻮﻗﻌـــﻪ ﻛﺄﻓﻀﻞ ﻣﻌﺮﺽ ﻓـــﻲ ﺍﻟﻤﻤﻠﻜﺔ
ﺩﻭﻻﺭ ﺃﻣﺮﻳﻜـــﻲ ﺑﺤﻠـــﻮﻝ ﺍﻟﻌـــﺎﻡ ٢٠١٣ﻭﻫـــﻮ ﻋﺎﻣﻞ
ﻷﺣﺪﺙ ﻭﺃﻫﻢ ﺍﻻﺑﺘﻜﺎﺭﺍﺕ ﻭﺍﻹﻧﺠﺎﺯﺍﺕ ﺍﻟﻌﻠﻤﻴﺔ ﻓﻲ
ﺭﺋﻴﺴـــﻲ ﻳﺴـــﺎﻫﻢ ﻓﻲ ﺩﻋﻢ ﺍﻟﻨﻤﻮ ﺍﻟﻤﺴﺘﺪﺍﻡ ﻓﻲ ﻧﻤﻮ
ﻭﻳﻘـــﻮﻝ ﺷـــﺎﻫﺪ ﺑﺎﺗـــﻲ ،ﻣﺪﻳـــﺮ ﻣﺸـــﺮﻭﻉ ﺟﻴﺘﻴﻜـــﺲ
ﺻﻨﺎﻋﺔ ﺗﻘﻨﻴﺔ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ“.
ﺳﻮﻕ ﺗﻘﻨﻴﺔ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻓﻲ ﺍﻟﺒﻼﺩ.
ﺭﻭﻻﻧﺪ ﺗﻄﻠﻖ ﻃﺎﺑﻌﺔ/ﻗﺎﻃﻌﺔ ﻧﻔﺚ ﺍﻟﺤﺒﺮ ﻣﻊ ﺗﻘﻨﻴﺔ ﺟﺪﻳﺪﺓ ﻟﺮﺃﺱ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻠﻤﺎﻉ ﺇﻳﻜﻮ ﺳﻮﻝ ﻣﺎﻛﺲ ﺗﺘﻤﻴﺰ ﺍﻵﻟﺔ ﻓﻴﺮﺳﺎﻛﺎﻡ VS-640ﺑﺎﺳﺘﺨﺪﺍﻡ ﺍﻟﺤﺒﺮ ﺍﻟﻔﻀﻲ ّ ﻣﺆﺳﺴﺔ ﺭﻭﻻﻧﺪ ﺩﻱ ﺟﻲ ﻛﻮﺭﺑﻮﺭﻳﺸﻦ ،ﻭﻫﻲ ﺍﻟﺸﺮﻛﺔ
ﻭﻳﻘﻮﻝ ﻳﻮﻛﻮ ﺳـــﻴﻜﻲ ،ﻣﺪﻳﺮ ﺍﻟﻤﻨﺘﺠﺎﺕ ﻟﺪﻯ ﺭﻭﻻﻧﺪ
ﺍﻟﻤﺼﻨﻌﺔ ﻟﻄﺎﺑﻌﺎﺕ ﻧﻔﺚ ﺍﻟﺤﺒﺮ ﺫﺍﺕ ﺍﻟﻘﻄﻊ ﺍﻟﻌﺮﻳﺾ
ﺩﻱ ﺟﻲ” :ﻭﺳﻂ ﺍﻟﻤﻨﺎﺥ ﺍﻻﻗﺘﺼﺎﺩﻱ ﺍﻟﺴﺎﺋﺪ ﻓﺈﻥ ﻣﻦ
ﻭﺍﻟﻄﺎﺑﻌﺎﺕ/ﺍﻟﻘﺎﻃﻌـــﺎﺕ ﺍﻟﺨﺎﺻـــﺔ ﺑﻄﺒﺎﻋـــﺔ ﺍﻟﻘﻄـــﻊ
ﺍﻟﻤﻬﻢ ﻟﺪﻭﺭ ﺍﻟﻄﺒﺎﻋﺔ ﺃﻥ ﺗﺼﻤﺪ ﻓﻲ ﻭﺟﻪ ﺍﻟﻤﻨﺎﻓﺴـــﺔ،
ﺍﻟﻌﺮﻳـــﺾ ﺍﻟﻤﻬﻨﻴـــﺔ ،ﺃﻋﻠﻨﺖ ﻋـــﻦ ﺇﻃـــﻼﻕ ﺍﻟﻄﺎﺑﻌﺔ/
ﻭﺑﺘﻘﺪﻳﻤﻬـــﺎ ﻟﻄﻴـــﻒ ﻛﺎﻣـــﻞ ﻣـــﻦ ﺍﻷﻟـــﻮﺍﻥ ﺍﻟﻠﻤﺎﻋﺔ
ﺍﻟﻘﺎﻃﻌﺔ ﺍﻟﺠﺪﻳﺪﺓ ﻓﻴﺮﺳﺎﻛﺎﻡ VS-640ﻭﺍﻟﺘﻲ ﺗﺘﻤﺘﻊ
ﺍﻟﻤﺘﺄﻟﻘﺔ ﻓﺈﻥ ﺍﻵﻟﺔ VS-640ﺗﺼﻞ ﺑﺎﻷﻋﻤﺎﻝ ﺇﻟﻰ
ﺍﻟﻠﻤﺎﻉ ﺇﻳﻜﻮ ﺳﻮﻝ ﺑﺨﺎﺻﻴﺔ ﺍﺳـــﺘﺨﺪﺍﻡ ﺍﻟﺤﺒﺮ ﺍﻟﻔﻀﻲ ّ
ﺍﻟﻤﺴـــﺘﻮﻯ ﺍﻟﻘﺎﺩﻡ ﻭﺫﻟﻚ ﺑﻔﻀﻞ ﺗﻤﺘﻌﻬـــﺎ ﺑﺈﻣﻜﺎﻧﺎﺕ
ﻣﺎﻛﺲ ﺍﻟﻔﺎﺋﺰ ﺑﺠﺎﺋﺰﺓ ﺩﻱ ﺑﻲ ﺁﻱ.
ﺇﻧﺘﺎﺟﻴﺔ ﻣﺘﻘﺪﻣﺔ ﻭﺑﺄﺳـــﻌﺎﺭ ﻣﻨﺎﺳـــﺒﺔ ﻭﻛﻠﻒ ﺗﺸـــﻐﻴﻞ
ﻭﺍﻵﻟـــﺔ ﻓﻴﺮﺳـــﺎﻛﺎﻡ VS-640ﻭﻫـــﻲ ﺑﻌـــﺮﺽ ٦٤
ﻣﻨﺨﻔﻀﺔ .ﻭﺗﺘﻄﻠﺐ ﻃﺒﺎﻋﺔ ﺍﻷﻟﻮﺍﻥ ﺍﻟﻠﻤﺎﻋﺔ ﺃﻓﻀﻞ
ﺇﻧﺸـــﴼ ﻫـــﻲ ﺍﻟﻄﺎﺑﻌﺔ/ﺍﻟﻘﺎﻃﻌﺔ ﺍﻷﻛﺒـــﺮ ﻭﺍﻷﻛﺜﺮ ﺗﻌﺪﺩﴽ
ﺍﻷﺳﻌﺎﺭ ﻓﻲ ﺍﻟﺴﻮﻕ ،ﻭﻣﻊ VS-640ﻳﻤﻜﻦ ﺇﻧﺘﺎﺟﻬﺎ
ﻟﻼﺳـــﺘﺨﺪﻣﺎﺕ ﻣـــﻦ ﺭﻭﻻﻧـــﺪ ﺣﺘـــﻰ ﺍﻵﻥ ،ﻓﻬـــﻲ
ﺑﺴﺮﻋﺔ ﻭﺳﻬﻮﻟﺔ ﻭﺭﺑﺤﻴﺔ ﻭﺑﺄﻱ ﻛﻤﻴﺔ“.
ﺗﺠﻤـــﻊ ﺑﻴـــﻦ ﺃﺣـــﺪﺙ ﺗﻘﻨﻴـــﺎﺕ ﺭﺅﻭﺱ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ
ﻭﺍﻋﺘﻤـــﺎﺩﴽ ﻋﻠـــﻰ ﺟﻴـــﻞ ﺟﺪﻳـــﺪ ﻣـــﻦ ﺗﻘﻨﻴـــﺔ ﺭﺅﻭﺱ
ﻫـــﺬﺍ ﺍﻟﺼﻨﺎﻋﺔ ﻭﺑﻴﻦ ﺇﻣﻜﺎﻧﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻘﻄﻊ ﻣﻦ
ﺍﻟﻄﺒﺎﻋـــﺔ ،ﺗﻄﻠﻖ ﺍﻵﻟﺔ VS-640ﻗﻄﺮﺍﺕ ﺑﺴـــﺒﻌﺔ
ﺭﻭﻻﻧﺪ ﻣﻊ ﻭﺣﺪﺓ ﺍﺳﺘﻼﻡ ﺍﺧﺘﻴﺎﺭﻳﺔ ﻷﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ
ﺃﺣﺠـــﺎﻡ ﻣﺨﺘﻠﻔﺔ ،ﻭﻗﺪ ﺟﺮﻯ ﺗﺼﻤﻴـــﻢ ﺭﺃﺱ ﻃﺒﺎﻋﺔ
ﺍﻟﻤﺮﻛﺒﺔ .ﻭﺗﺘﻀﻤﻦ ﻣﺠﻤﻮﻋﺔ ﺃﻟﻮﺍﻥ ﺭﻭﻻﻧﺪ ﺍﻟﻠﻤﺎﻋﺔ
ﺟﺪﻳـــﺪﺓ ﻣﻄﻠـــﻲ ﺑﺎﻟﺬﻫﺐ ﻟﺼﺪ ﺍﻟﺤﺒـــﺮ ﻭﻣﻨﻊ ﺣﺪﻭﺙ
ﻭﺫﻟـــﻚ ﻹﺿﻔـــﺎﺀ ﻣﺆﺛـــﺮﺍﺕ ﺫﺍﺕ ﻟﻤﻌﺔ ﻣﻤﻴـــﺰﺓ ﻋﻠﻰ ﻛﻞ ﻣـــﻦ ﺍﻟﻼﻓﺘـــﺎﺕ ،ﻭﺍﻟﻠﻮﺣـــﺎﺕ ،ﻭﻭﻃﺒﺎﻋﺔ ﻭﺃﻏﻄﻴﺔ
ﻭﻫـــﻮ ﻧﻈـــﺎﻡ ﺇﻟﻜﺘﺮﻭﻧـــﻲ ﻟﺪﻋـــﻢ ﺍﻟﻌﻤﻴـــﻞ ﻳﺴـــﻤﺢ
ﺍﻟﻤﺮﻛﺒـــﺎﺕ ،ﻭﺍﻟﻤﻠﺼﻘﺎﺕ ﺍﻟﻔﻨﻮﻥ ﺍﻟﺠﻤﻴﻠﺔ ﺍﻟﺠﺪﺍﺭﻳﺔ،
ﻟﻠﻤﺴﺘﺨﺪﻣﻲ ﺍﻵﻟﺔ ﺑﺎﺳﺘﻘﺼﺎﺀ ﺣﺎﻟﺔ ﻓﻌﺎﻟﻴﺎﺕ VS-
ﻭﻧﻤـــﺎﺫﺝ ﺍﻟﺘﻐﻠﻴﻒ ،ﻭﺍﻟﻌﻼﻣﺎﺕ ،ﻭﺍﻟﺮﺳـــﻮﻡ ﺍﻟﻄﺒﺎﻋﻴﺔ،
640ﻋﻦ ﺑﻌﺪ ،ﺇﺫ ﻳﻘﻮﻡ ﻫﺬﺍ ﺍﻟﻨﻈﺎﻡ ﺑﺈﺭﺳـــﺎﻝ ﺭﺳﺎﺋﻞ
ﻭﻣﻠﺼﻘﺎﺕ ﺍﻟﺰﻳﻨﺔ ،ﻭﻋﺮﻭﺽ ﻧﻘﺎﻁ ﺍﻟﺸﺮﺍﺀ ،ﻭﺍﻟﻄﺒﺎﻋﺔ
ﺑﺮﻳﺪ ﺇﻟﻜﺘﺮﻭﻧﻲ ﻣﺒﺎﺷـــﺮﺓ ﺇﻟﻰ ﺍﻟﻜﻮﻣﺒﻴﻮﺗﺮ ﺍﻟﺸﺨﺼﻲ
ﺍﻟﺤﺮﺍﺭﻳﺔ ﻋﻠﻰ ﺍﻟﻤﻼﺑﺲ ﻭﻏﻴﺮﻫﺎ.
ﺃﻭ ﺍﻟﻬﺎﺗـــﻒ ﺍﻟﻤﺤﻤـــﻮﻝ ﻳﺨﻄﺮ ﻓﻴﻬﺎ ﺍﻟﻤﺴـــﺘﺨﺪﻣﻴﻦ
ﻧﻘﺼﺎﻥ ﺍﻟﺤﺒﺮ. ﻭﺗﺘﻀﻤـــﻦ VS-640ﻓﻴﺮﺳـــﺎﻭﻭﺭﻛﺲ ،٠,٤ﻭﻫـــﻮ ﺃﺣﺪﺙ ﻧﺴﺨﺔ ﻣﻦ ﺑﺮﻧﺎﻣﺞ ﺁﺭ ﺁﻱ ﺑﻲ ﻹﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ ﻣـــﻦ ﺭﻭﻻﻧﺪ ﻭﺍﻟﺬﻱ ﺟﺮﻯ ﺗﻄﻮﻳـــﺮ ﺣﺼﺮﻳﴼ ﻟﻄﺎﺑﻌﺎﺕ ﻧﻔـــﺚ ﺍﻟﺤﺒـــﺮ ﺍﻟﻤﻬﻨﻴـــﺔ ﻭﺍﻟﻄﺎﺑﻌﺎﺕ/ﺍﻟﻘﺎﻃﻌـــﺎﺕ ﻣﻦ ﺭﻭﻻﻧﺪ .ﻭﻣﻦ ﺍﻟﻤﻘﺮﺭ ﺗﻮﻓﺮ ﻓﻴﺮﺳﺎﻭﻭﺭﻛﺲ ٠,٤ﺑﺪﺀﴽ ﻣـــﻦ ﺗﺎﺭﻳﺦ ٥ﻣﺎﺭﺱ ،٢٠١٠ﻭﻫﻮ ﻛﺬﻟﻚ ﻣﺘﻮﺍﻓﻖ ﻣﻊ ﻃﺎﺑﻌﺔ/ﻗﺎﻃﻌﺔ ﻧﻔﺚ ﺍﻟﺤﺒﺮ ﺍﻟﻠﻤﺎﻉ ﺳـــﻮﻟﺠﻴﺖ ﺑﺮﻭ 3 XC-540MTﻣﻦ ﺭﻭﻻﻧﺪ.
ME Printer March 2010
ﺍﻟﺠﺪﻳﺪﺓ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﺍﻷﻟـــﻮﺍﻥ ﺍﻟﻠﻤﺎﻋـــﺔ ﻭﺍﻟﻠﺆﻟﺆﻳﺔ
ﺍﻻﻧﺴﺪﺍﺩﺍﺕ. ﻭﺍﻵﻟﺔ VS-640ﻣﺰﻭﺩﺓ ﺑـ ”ﺭﻭﻻﻧﺪ ﺃﻭﻥ ﺳـــﺎﺑﻮﺭﺕ“
ﺑﺎﻟﻤﻌﻠﻮﻣـــﺎﺕ ﺍﻟﻬﺎﻣـــﺔ ﻣـــﻦ ﻗﺒﻴـــﻞ ﺇﻧﺠـــﺎﺯ ﺍﻟﻌﻤﻞ ﺃﻭ
ﺍﻟﻜﻮﻳﺖ :ﺩﺍﻳﻨﺎﺟﺮﺍﻑ ﺗﻌﻠﻦ ﻋﻦ ﺻﻔﻘﺎﺕ ﺟﺪﻳﺪﺓ ﻟﻤﻌﺪﺍﺕ ﺍﻟﺘﺸﻄﻴﺐ ﻣﻄﺒﻌﺔ ﻻﻛﻲ ﻭﻣﺆﺳﺴﺔ ﺑﻦ ﻧﺎﺟﻲ ﻳﺸﺘﺮﻳﺎﻥ ﺁﻟﺘﻲ ﺍﻟﺘﺼﻔﻴﺢ ﺃﻭﺗﻮﺑﻮﻧﺪ ﻣﻴﻨﻲ ٧٦ﺗﻲ ﻭﻣﻴﻨﻲ ٧٦ﺗﻲ ﺇﺗﺶ ﺍﻟﺘﺸـــﻄﻴﺐ ﻟﺪﻳﻬﻤـــﺎ ﻭﺫﻟﻚ ﺑﺸـــﺮﺍﺀ ﺁﻟﺘـــﻲ ﺍﻟﺘﺼﻔﻴﺢ ﺃﻭﺗﻮﺑﻮﻧﺪ ﻣﻴﻨـــﻲ ٧٦ﺗﻲ ﻭﻣﻴﻨﻲ ٧٦ﺗﻲ ﺇﺗﺶ ﻋﻠﻰ ﺍﻟﺘﻮﺍﻟﻲ ﻣﻦ ﺷﺮﻛﺔ ﺩﺍﻳﻨﺎﺟﺮﺍﻑ. ﻭﻗﺪ ﺍﺷﺘﺮﺕ ﻣﻄﺒﻌﺔ ﻻﻛﻲ ﺍﻵﻟﺔ ﻟﻠﺘﻌﺎﻣﻞ ﻣﻊ ﺃﻋﻤﺎﻝ ﺍﻟﺘﺼﻔﻴـــﺢ ﻟﻠـــﻮﺭﻕ ﺍﻟﺬﻱ ﻳﺘﺮﺍﻭﺡ ﻣـــﻦ ٩٠ﺇﻟﻰ ٦٥٠ ﻏﺮﺍﻣـــﴼ ﻟﻜﻞ ﻣﺘﺮ ﻣﺮﺑﻊ ﻭﺑﺤﺠﻢ ٧٦x١٠٢ﺳـــﻨﺘﻤﺘﺮ ﻭﺑﺴـــﺮﻋﺔ ﻗﺼﻮﻯ ﺗﺼﻞ ﺇﻟـــﻰ ٤٥ﻣﺘﺮﴽ ﻓﻲ ﺍﻟﺪﻗﻴﻘﺔ، ﻭﺫﻟﻚ ﺿﻤﻦ ﻣﺴﺎﺣﺔ ﻣﺤﺪﻭﺩﺓ ﻓﻲ ﺍﻟﻤﻄﺒﻌﺔ. ﺃﻣﺎ ﻣﺆﺳﺴﺔ ﺑﻦ ﻧﺎﺟﻲ ﻭﺍﻟﺘﻲ ﺗﻨﺘﺞ ﺣﻘﺎﺋﺐ ﻣﺼﻨﻮﻋﺔ ﻳﺪﻳﻮﻳـــﴼ ﻣﺼﻤﻤـــﺔ ﺧﺼﻴﺼﴼ ﻟﻠﺘﺴـــﻮﻕ ﻓﻘـــﺪ ﺍﺗﺨﺬﺕ ﻗﺮﺍﺭ ﺍﻟﺸـــﺮﺍﺀ ﻭﻫﻲ ﺗﺒﺤﺚ ﻋﻦ ﺁﻟﺔ ﺑﺴـــﻴﻄﺔ ﻭﺳﻬﻠﺔ ﻗﺎﻣـــﺖ ﻛﻞ ﻣـــﻦ ﻣﺆﺳﺴـــﺘﻲ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻜﻮﻳﺘﻴﺘﻴﻦ ﻣﻄﺒﻌﺔ ﻻﻛﻲ ﻭﻣﺆﺳﺴـــﺔ ﺑﻦ ﻧﺎﺟﻲ ﺑﺘﻮﺳﻴﻊ ﺧﻄﻮﻁ
ﺍﻻﺳـــﺘﺨﺪﺍﻡ ،ﻓﻮﺟـــﺪﺕ ﺿﺎﻟﺘﻬـــﺎ ﺍﻟﻤﻨﺸـــﻮﺩﺓ ﻓـــﻲ ﺧﺼﺎﺋـــﺺ ﺍﻵﻟـــﺔ ﻣﻴﻨـــﻲ ٧٦ﺗـــﻲ ﺇﺗﺶ ﻛﺎﻟﺴـــﺮﻋﺔ ﺍﻟﻘﺼـــﻮﻯ ﺍﻟﺘـــﻲ ﺗﺼـــﻞ ﺇﻟـــﻰ ٦٠ﻣﺘﺮﴽ ﻓـــﻲ ﺍﻟﺪﻗﻴﻘﺔ
ﻭﺍﻟﺘﺼﻔﻴـــﺢ ﺑﺎﻟﺤﺠـــﻢ ﺍﻟﻌﻤـــﻮﺩﻱ ٢٢x١٤) B3 ﺇﻧﺸـــﴼ( ﺇﻟﻰ ﺍﻟﺤﺠﻢ ﺍﻟﻌﻤﻮﺩﻱ ٤١x٢٩) B1ﺇﻧﺸـــﴼ(، ﻭﺑﺤﺴﺐ ﺑﻴﺎﻥ ﺻﺎﺩﺭ ﻋﻦ ﺍﻟﺸﺮﻛﺔ ﻓﺈﻥ ﺍﻵﻟﺔ ﺗﻨﺎﺳﺐ ﺃﻋﻤﺎﻝ ﺍﻟﺸﺮﻛﺔ ﻧﻈﺮﴽ ﺇﻟﻰ ﻣﺘﻄﻠﺒﺎﺕ ﺍﻟﺘﺼﻔﻴﺢ ﻟﺪﻳﻬﺎ. ﻭﺍﻵﻟـــﺔ ﻣﻴﻨﻲ ٧٦ﺗﻲ ﺇﺗﺶ ﻣـــﺰﻭﺩﺓ ﺑﻜﻮﻣﺔ ﺻﺎﻋﺪﺓ، ﻭﺭﺃﺱ ﻓﺼﻞ ﺧﻠﻔﻲ ﺳﺒﻴﺪ ﻣﺎﺳﺘﺮ ٧٤ﻣﻦ ﻫﻴﺪﻟﺒﺮﺝ، ﻭﻃﺎﻭﻟﺔ ﺗﻐﺬﻳﺔ. ﻭﺃﺟﻬـــﺰﺓ ﺍﻟﺘﺼﻔﻴﺦ ﻣﻦ ﺃﻭﺗﻮﺑﻮﻧـــﺪ ﻣﺰﻭﺩﺓ ﺑﺨﺼﺎﺋﺺ ﺁﻟﻴﺔ ﻣﺜﻞ ﺍﻷﻋﻤﺪﺓ ﺍﻟﻬﻮﺍﺋﻴﺔ ﻟﻠﺘﻬﻮﻳﺔ ﺳﺮﻳﻌﺔ ﺍﻟﺘﻐﻴﻴﺮ ﻭﺫﻟـــﻚ ﻟﺘﺮﻛﻴـــﺐ ﺍﻟﺮﻗﺎﺋﻖ ،ﻭﻗﺎﺑـــﺾ ﻫﻮﺍﺋﻲ ﻟﻀﻤﺎﻥ ﺍﻟﺸـــﺪ ﺍﻟﺪﺍﺋﻢ ﻟﻠﺮﻗﺎﺋﻖ ،ﻭﺳﺨﺎﻥ ﻣﺎﺀ ﻟﻠﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﺩﺭﺟـــﺎﺕ ﺣـــﺮﺍﺭﺓ ﺛﺎﺑﺘـــﺔ ،ﻭﻟـــﻮﺡ ﺿﺪ ﺍﻻﻟﺘﻔـــﺎﻑ ﻗﺎﺑﻞ ﻟﻠﺘﻌﺪﻳﻞ ،ﻭﺍﺳـــﻄﻮﺍﻧﺎﺕ ﺗﻐﺬﻳﺔ ﺩﺍﺧﻠﻴﺔ ﻗﺎﺑﻠﺔ ﻟﻠﺘﻌﺪﻳﻞ ﺇﺿﺎﻓﺔ ﺇﻟﻰ ﻭﺣﺪﺍﺕ ﻟﻠﺘﺸﺨﻴﺺ ﻋﻦ ﺑﻌﺪ.
ﺍﻟﺴﻌﻮﺩﻳﺔ :ﺷﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ ﺗﻄﻠﻖ ﺗﺸﻜﻴﻠﺔ ﻣﻨﺘﻘﺎﺓ ﻣﻦ ﻣﻨﺘﺠﺎﺕ ﻛﻮﺩﺍﻙ ﺍ���ﻤـــﻮﺯﻉ ﺍﻟﺠﺪﻳـــﺪ ﻟﻜـــﻮﺩﺍﻙ ﻳﻘﻴﻢ ﻓﻌﺎﻟﻴﺔ ﻓـــﻲ ﺍﻟﺮﻳـــﺎﺽ ﻟﻠﺘﺮﻭﻳﺞ ﻟﺤﻠﻮﻝ ﻛـــﻮﺩﺍﻙ ﻟﻠﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻭﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ ﺃﻗﺎﻣـــﺖ ﺷـــﺮﻛﺔ ﺍﻟﻬﻮﺷـــﺎﻥ ،ﻣـــﻮﺯﻉ ﻭﻣـــﺰﻭﺩ ﻣﺒﻴﻌﺎﺕ
ﻧﺤﺎﻓﻆ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﺴـــﻤﻌﺔ ،ﻓﺎﻟﻬﻮﺷـــﺎﻥ ﺷﺮﻛﺔ ﺫﺍﺕ
ﻭﺧﺪﻣـــﺎﺕ ﻛﻮﺩﺍﻙ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ،
ﺇﺭﺙ ﻣﻬـــﻢ ﻓﻲ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ .ﺳﺘﺴـــﺎﻋﺪﻧﺎ ﺇﺿﺎﻓﺔ
ﻓﻌﺎﻟﻴـــﺔ ﻓـــﻲ ﺍﻟﻌﺎﺻﻤـــﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﺍﻟﺮﻳـــﺎﺽ ﻭﺫﻟﻚ
ﻣﻨﺘﺠﺎﺕ ﻛﻮﺩﺍﻙ ﺇﻟﻰ ﺗﺸـــﻜﻴﻠﺘﻨﺎ ﻋﻠﻰ ﺍﻟﺘﻘﺪﻡ ﺧﻄﻮﺓ
ﻹﻃـــﻼﻕ ﻣﻨﺘﺠـــﺎﺕ ﺷـــﺮﻛﺔ ﻛـــﻮﺩﺍﻙ ﻓـــﻲ ﻓﺌﺘـــﻲ
ﻛﺒﻴـــﺮﺓ ﺇﻟـــﻰ ﺍﻷﻣﺎﻡ ،ﻛﻤﺎ ﺃﻧﻬﺎ ﺳـــﺘﻮﻓﺮ ﺩﻋﻤﴼ ﻣﺒﺎﺷـــﺮﴽ
ﺍﻟﺘﺤﻀﻴـــﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ،ﻭﻗﺪ ﺣﻀﺮ
ﻭﻃﻮﻳﻞ ﺍﻷﻣﺪ ﻟﺠﻤﻴﻊ ﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ“.
ﺍﻟﻔﻌﺎﻟﻴﺔ ﺃﺻﺤﺎﺏ ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺧﺒﺮﺍﺀ ﺍﻟﺼﻨﺎﻋﺔ ﻣﻦ
ﺃﻣـــﺎ ﻛﻮﻣﺎﻝ ﺷـــﺎﺭﻣﺎ ،ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﻌﺎﻡ ﻟﻠﺸـــﺒﻜﺔ ﺍﻟﺪﻭﻟﻴﺔ
ﺍﻟﻘﻄﺎﻋﻴﻦ ﺍﻟﺤﻜﻮﻣﻲ ﻭﺍﻟﺘﺠﺎﺭﻱ.
ﻟﻜﻮﺩﺍﻙ ﻓﺘﺤﺪﺙ ﻋﻦ ﺭﺅﻳﺔ ﺍﻟﺸﺮﻛﺔ ﻭﻣﺎ ﺗﻨﺘﻈﺮﻩ ﻣﻦ
ﻭﺗﺤﺪﺙ ﺭﺍﻛﺎﻥ ﺍﻟﻬﻮﺷﺎﻥ ،ﺭﺋﻴﺲ ﻣﺠﻤﻮﻋﺔ ﺷﺮﻛﺎﺕ
ﺍﻟﺴﻮﻕ ﺍﻟﺴﻌﻮﺩﻳﺔ ،ﻓﻴﻤﺎ ﺃﻟﻘﻰ ﻣﺘﺨﺼﺼﻮ ﺍﻟﻤﻨﺘﺠﺎﺕ
ﺍﻟﻬﻮﺷﺎﻥ ،ﻋﻦ ﺍﻟﺤﻠﻮﻝ ﻭﺍﻟﺘﻄﻮﺭﺍﺕ ﺍﻷﺧﻴﺮﺓ ﺍﻟﻤﺘﻮﻓﺮﺓ
ﻣـــﻦ ﻛـــﻮﺩﺍﻙ ﻣﺤﺎﺿـــﺮﺍﺕ ﻋـــﻦ ﺗﺸـــﻜﻴﻠﺔ ﺍﻟﻤﻨﺘﻘﺎﺓ
ﻓـــﻲ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻌﻠﻘﴼ ﻋﻠـــﻰ ﺍﻷﻣﺮ ﺑﺎﻟﻘﻮﻝ” :ﺇﻥ
ﻣـــﻦ ﻣﻨﺘﺠـــﺎﺕ ﺍﻟﺸـــﺮﻛﺔ ﻭﺍﻟﺘﻲ ﺗﺸـــﻤﻞ :ﺍﻟﺘﺤﻀﻴﺮ
ﺳﻤﻌﺘﻨﺎﻣﺒﻨﻴﺔ ﻋﻠﻰﺍﻟﺠﻮﺩﺓ ﻭﺍﻟﺜﻘﺔ ،ﺇﺫ ﻻﻧﻘﺪﻡﻟﻌﻤﻼﺋﻨﺎ
ﺍﻟﻄﺒﺎﻋﻲ ،ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ ،ﻧﻈﻢ ﻧﻈﺎﻡ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ
ﺇﻻ ﺃﺣﺪﺙ ﺍﻟﺘﻘﻨﻴﺎﺕ .ﻭﺑﺎﻟﻤﺸـــﺎﺭﻛﺔ ﻣـــﻊ ﻛﻮﺩﺍﻙ ﻓﺈﻧﻨﺎ
ﺍﻟﻤﻮﺣﺪ ﻭﺣﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ.
ﺷﺮﻛﺔ ﺳﻴﺪﻫﻢ ﺗﺤﺘﻔﻞ ﺑﻤﺮﻭﺭ ﺛﻼﺛﻴﻦ ﻋﺎﻣﴼ ﻋﻠﻰ ﺗﺄﺳﻴﺴﻬﺎ ﺍﻟﺸﺮﻛﺔ ﺗﻌﺰﻭ ﻧﺠﺎﺣﻬﺎ ﺍﻟﻰ ﺍﻟﺪﻋﻢ ﺍﻟﻤﺴﺘﻤﺮ ﺍﻟﺬﻱ ﺗﺘﻠﻘﺎﻩ ﻣﻦ ﻋﻤﻼﺋﻬﺎ ﺇﺣﺘﻔﻠﺖ ﺷﺮﻛﺔ ﺳﻴﺪﻫﻢ ﻭﺷـــﺮﻛﺎﻩ ﺍﻟﻤﺼﺮﻳﺔ ﺧﻼﻝ ﺷﻬﺮ ﻳﻨﺎﻳﺮ ﺍﻟﻤﺎﺿﻲ ﺑﻌﻴﺪ ﻣﻴﻼﺩﻫﺎ ﺍﻟﺜﻼﺛﻴﻦ ،ﻭﺫﻟﻚ ME Printer March 2010
ﻓﻲ ﺣﻔﻞ ﺿﺨـــﻢ ﺃﻗﻴﻢ ﻓﻲ ﻓﻨـــﺪﻕ ﺇﻧﺘﺮﻛﻮﻧﺘﻴﻨﻨﺘﺎﻝ
ﺳـــﻴﺘﻲ ﺳﺘﺎﺭﺯ ﺑﺎﻟﻘﺎﻫﺮﺓ ،ﻭﺳـــﻂ ﺣﻀﻮﺭ ﻛﺒﻴﺮ ﺗﻌﺪﻱ ﻋـــﺪﺩ ﺍﻟﻤﺎﺋﺘﻴﻦ .ﻭﻛﺎﻥ ﺍﻟﺤﻔﻞ ﻣﻦ ﺿﻤﻦ ﻣﺠﻤﻮﻋﺔ ﻣـــﻦ ﺍﻻﺣﺘﻔـــﺎﻻﺕ ﻭﺍﻷﻧﺸـــﻄﺔ ﺍﻟﻤﺘﻌـــﺪﺩﺓ ﻭﺍﻟﺘـــﻲ ﺳﺘﺸـــﻤﻞ ﺟﻤﻴﻊ ﺃﻓﺮﺍﺩ ﻋﺎﺋﻠﺔ ﺷـــﺮﻛﺔ ﺳﻴﺪﻫﻢ ،ﻣﻦ ﺷـــﺮﻛﺎﺕ ﻋﺎﻟﻤﻴﺔ ﻭﻣﺤﻠﻴـــﺔ ﻭﻫﻰ ﻣﺎ ﺗﻄﻠـــﻖ ﻋﻠﻴﻬﺎ
ﺍﻟﺸﺮﻛﺔ »ﺷﺮﻛﺎﺀ ﺍﻟﻨﺠﺎﺡ«.
ﻭﻣﻦ ﺟﺎﻧﺒﻪ ﺃﺷـــﺎﺭ ﺷﺮﻳﻒ ﺳـــﻴﺪﻫﻢ ﺭﺋﻴﺲ ﻣﺠﻠﺲ
ﻭﺃﻛﺪ ﻃﺎﺭﻕ ﻧﺼﺮ ﻣﺪﻳﺮ ﺍﻟﺘﺴـــﻮﻳﻖ ﺑﺎﻟﺸـــﺮﻛﺔ ﺑﺄﻥ ﻫﺬﺍ
ﺇﺩﺍﺭﺓ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻰ ﺃﻥ ﺍﻟﻌﺎﻡ ﺍﻟﻘﺎﺩﻡ ﻳﻌﺪ ﺑﻤﺜﺎﺑﺔ »ﻋﻨﻖ
ﺍﻻﺣﺘﻔـــﺎﻝ ﺿﻢ ﻗﻴﺎﺩﺍﺕ ﺍﻟﺸـــﺮﻛﺔ ،ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﻋﺪﺩ
ﺯﺟﺎﺟـــﺔ« ﻹﺟﺘﻴـــﺎﺯ ﺍﻷﺯﻣـــﺔ ﺍﻻﻗﺘﺼﺎﺩﻳـــﺔ ﻭﺍﻟﺴـــﻌﻰ
ﻛﺒﻴﺮ ﻣﻦ ﺍﻟﻌﻤﻼﺀ ﻭﺍﻟﺬﻳﻦ ﺗﻀﻌﻬﻢ ﺍﻟﺸﺮﻛﺔ ﻓﻲ ﻣﻘﺪﻣﺔ
ﻟﻜﺴﺐ ﺷﺮﻳﺤﺔ ﺟﺪﻳﺪﺓ ﻣﻦ ﺍﻟﻌﻤﻼﺀ.
ﻣﻈﺎﻫـــﺮ ﺍﻹﺣﺘﻔﺎﻝ ،ﻓﻠﻮﻻﻫﻢ ﻣﺎ ﺍﺳـــﺘﻤﺮﺕ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟـــﻰ ﺍﻵﻥ ﻭﻟﻤﺎ ﺃﺻﺒﺤﺖ ﻭﺍﺣﺪﺓ ﻣﻦ ﺃﻛﺒﺮ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺤﻠﻴـــﺔ ﻭﺍﻹﻗﻠﻴﻤﻴﺔ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﺨﺪﻣﺎﺕ ﻭﺍﻟﺤﻠﻮﻝ ﺍﻟﻤﺘﻜﺎﻣﻠﺔ ﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺼﺮﻳﺔ ﻭﺍﻟﻌﺮﺑﻴﺔ.
ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ :ﺩﻳﺠﻲ ﻣﺎﺗﺮﻳﻜﺲ ﺗﻜﻨﻮﻟﻮﺟﻴﺰ ﺗﻌﻠﻦ ﻋﻦ ﻧﻤﻮ ﻛﺒﻴﺮ ﺍﻟﺸـــﺮﻛﺔ ﺗﻮﻗﻊ ﻋﻠﻰ ﺳﻠﺴـــﻠﺔ ﻣـــﻦ ﺍﻟﺼﻔﻘﺎﺕ ﻣﻊ ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﻭﻛﺎﻻﺕ ﺍﻹﻋﻼﻥ ﻓﻲ ﺩﻭﻝ ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ ﻭﺇﻓﺮﻳﻘﻴﺎ ﺗﻌﻤﻞ ﺑﺎﻷﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ ﻭﺁﻟﺔ PS3206 ﺇﻟـــﻰ ﺷـــﺮﻛﺔ ﺑﺮﺍﻧﻜﻮﻡ ﻟﻺﻋـــﻼﻥ ،ﻭﺁﻟـــﺔ ﺩﻳﺠﻲ ﻛﺎﻡ ﺇﻟﻰ ﺷـــﺮﻛﺔ ﻛﺮﺍﻓﺖ ﺩﻳﺰﺍﻳﻦ ﻟﻤﻴﺘﺪ ﻭﺁﻟﺔ PS3206 ﻟﺸﺮﻛﺔ ﻭﻳﻠﻮﺍﺭﺕ ﺑﺮﻭﺩﻛﺸﻨﺰ ﺃﺩﻓﻴﺮﺗﺎﻳﺴﻨﻎ. ﻭﻳﻀﻴﻒ ﺑﻼﻝ ﺍﻟﺤﻄﺎﺏ” :ﺃﺑﺮﻣﻨﺎ ﻓﻲ ﻗﺴـــﻢ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺻﻔﻘﺔ ﻟﺒﻴﻊ ﺍﻵﻟﺔ ﻣﻴﻨﻮﻟﺘﺎ LD6500ﻟﻤﻄﺒﻌﺔ ﻛﻮﻳﻚ ﺑﺮﻧﺖ ﻫﺎﻭﺱ ﻓـــﻲ ﺗﻨﺰﺍﻧﻴﺎ ،ﻛﻤﺎ ﻗﻤﻨﺎ ﺑﺘﺮﻛﻴﺐ ﺍﻟﻄﺮﺍﺯ ﺫﺍﺗﻪ ﻟﺸﺮﻛﺔ ﺳﻤﺎ ﻟﻺﻋﻼﻥ ﻓﻲ ﺳﻮﺭﻳﺎ“. ﻭﺗﺤﺎﻭﻝ ﺍﻟﺸـــﺮﻛﺔ ﻭﺑﻌﺪ ﺇﺑﺮﺍﻣﻬـــﺎ ﻟﻠﺼﻔﻘﺎﺕ ﺍﻟﺮﺍﺑﺤﺔ ﻳﺸـــﻌﺮ ﺑﻼﻝ ﺍﻟﺤﻄﺎﺏ ،ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﺸـــﺮﻛﺔ ﺩﻳﺠﻲ
ﺍﻵﻟﺔ ﺩﻳﻠﻲ ﻓﻼﺕ ﺑﻴﺪ UV1606Wﺇﻟﻰ ﺷﺮﻛﺔ ﻧﻴﻮ
ﻣﺎﺗﺮﻳﻜـــﺲ ﺗﻜﻨﻮﻟﻮﺟﻴﺰ ،ﺑﺎﻟﻔﺮﺡ ﺑﻔﻀﻞ ﺃﺩﺍﺀ ﻣﺒﻴﻌﺎﺕ
ﺳﺘﺎﻳﻞ ﻭﻫﻲ ﺷﺮﻳﻚ ﻗﺪﻳﻢ ﻟﻠﺸﺮﻛﺔ ﻓﻲ ﺍﻟﺒﺤﺮﻳﻦ.
ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ ﻣﻌﺮﺽ ﺗﺼﻮﻳﺮ ﺍﻟﻠﻮﺣـــﺎﺕ ﻭﺍﻟﺠﺮﺍﻓﻴﻚ
ﻭﻣﻦ ﺑﻴﻦ ﺍﻻﺗﻔﺎﻗـــﺎﺕ ﺍﻷﺧﺮﻯ ﻣﻊ ﻋﻤﻼﺀ ﻣﻦ ﺩﻭﻝ
ﻭﺍﻟـــﺬﻱ ﺃﻗﻴﻢ ﻓﻲ ﻳﻨﺎﻳﺮ ﺍﻟﻤﺎﺿـــﻲ ﺑﻤﺪﻳﻨﺔ ﺩﺑﻲ .ﻭﻗﺪ
ﻣﺠﻠـــﺲ ﺍﻟﺘﻌـــﺎﻭﻥ ﺍﻟﺨﻠﻴﺠـــﻲ ،ﺗـــﻢ ﺑﻴﻊ ﺁﻟـــﺔ ﺩﻳﻠﻲ
ﺷـــﻬﺪﺕ ﺍﻷﺷـــﻬﺮ ﺍﻟﻘﻠﻴﻠﺔ ﺍﻷﺧﻴﺮﺓ ﺗﺄﺳﻴﺲ ﺍﻟﺸﺮﻛﺔ
ﻓـــﻼﺕ ﺑﻴﺪ 1606Wﻟﺸـــﺮﻛﺔ ﺍﻟﺠﺰﻳـــﻞ ﻟﻺﻋﻼﻥ
ﻟﻨﻔﺴﻬﺎ ﻣﻜﺎﻧﺔ ﺟﻴﺪﺓ ﺑﻮﺻﻔﻬﺎ ﻣﻮﺯﻋﴼ ﺑﺎﺭﺯﴽ ﻟﻠﻌﻼﻣﺎﺕ
ﻓﻲ ﺍﻟﻜﻮﻳﺖ ﻭﺁﻟﺔ ﺩﻳﺠﻲ ﻛﺎﻡ ٤٨ﻟﺸـــﺮﻛﺔ ﺳﺘﺎﻟﻴﻮﻥ
ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻄﺎﺑﻌﺎﺕ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ ﻭﺍﻟﻄﺎﺑﻌﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ
ﻟﻺﻋﻼﻥ ﻓﻲ ﻗﻄﺮ.
ﻭﻃﺎﺑﻌﺎﺕ ﺍﻷﻭﻓﺴـــﺖ ﻭﻣﻌـــﺪﺍﺕ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ،
ﻭﻳﻀﻴـــﻒ ﺍﻟﺤﻄـــﺎﺏ” :ﻧﺠﺤﻨـــﺎ ﻓـــﻲ ﺇﺑـــﺮﺍﻡ ﺑﻌـــﺾ
ﺇﺿﺎﻓـــﺔ ﺇﻟـــﻰ ﻣﻌـــﺪﺍﺕ ﺍﻟﻨﻘـــﺶ ﻭﺍﻟﻘﻄـــﻊ ﻭﺍﻟﻠﻴـــﺰﺭ
ﺻﻔﻘﺎﺕ ﺍﻟﻤﺒﺎﺩﻟﺔ ﻣﻊ ﺷـــﺮﻛﺔ ﺍﻟﺒﻴـــﺎﻥ ﻟﻺﻋﻼﻥ ﻭﺩﺍﺭ
ﻭﺗﻄﺒﻴﻘﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺪﺍﺧﻠﻴﺔ ﻭﺍﻟﺨﺎﺭﺟﻴﺔ.
ﺃﻭﻛﺴـــﻲ ﻟﻠﻄﺒﺎﻋـــﺔ ﻓﻲ ﻗﻄﺮ ﻭﻣﻊ ﺷـــﺮﻛﺔ ﺗﻲ ﺇﻥ ﺇﻳﻪ
ﻭﻳﻘـــﻮﻝ ﺑـــﻼﻝ ﺍﻟﺤﻄـــﺎﺏ ﺑﺸـــﺄﻥ ﻣﺸـــﺎﺭﻛﺘﻬﻢ ﻓﻲ
ﻟﻺﻋـــﻼﻥ ﻓـــﻲ ﺍﻟﻜﻮﻳـــﺖ ،ﻭﺫﻟﻚ ﻟﺘﺤﺪﻳـــﺚ ﺁﻻﺗﻬﻢ
ﺍﻟﻤﻌـــﺮﺽ” :ﺷـــﻬﺪ ﻣﻌـــﺮﺽ ﺗﺼﻮﻳـــﺮ ﺍﻟﻠﻮﺣـــﺎﺕ
ﺑﻤﻌﺪﺍﺕ ﺃﻛﺜﺮ ﺗﻄﻮﺭﴽ“.
ﻭﺍﻟﺠﺮﺍﻓﻴـــﻚ ﻟﻠﻌـــﺎﻡ ٢٠١٠ﻣﺸـــﺎﺭﻛﺔ ﻧﺎﺟﺤـــﺔ ﺟـــﺪﴽ
ﺃﻣﺎ ﻭﻋﻠﻰ ﻣﺴـــﺘﻮﻯ ﺍﻟﺴـــﻮﻕ ﺍﻷﻓﺮﻳﻘﻴﺔ ،ﻓﻘﺪ ﺣﻈﻴﺖ
ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻨـــﺎ ،ﻭﻳﻤﻜﻨﻨـــﻲ ﺍﻟﻘـــﻮﻝ ﺑﺄﻧﻪ ﺃﺣـــﺪ ﺃﻓﻀﻞ
ﺩﻳﺠـــﻲ ﻣﺎﺗﺮﻳﻜﺲ ﺗﻜﻨﻮﻟﻮﺟﻴﺰ ﺑﻌﺪﺓ ﺻﻔﻘﺎﺕ ﻣﻊ ﻣﻊ
ﺍﻟﻤﻌـــﺎﺭﺽ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻨـــﺎ ﻓـــﻲ ﺩﺑﻲ ﺧـــﻼﻝ ﺍﻷﻋﻮﺍﻡ
ﻭﻛﺎﻻﺕ ﺍﻹﻋـــﻼﻥ ﻭﺩﻭﺭ ﺍﻟﻄﺒﺎﻋـــﺔ ﻓﻲ ﻛﻞ ﻣﻦ ﻛﻴﻨﻴﺎ
ﺍﻟﺨﻤﺴـــﺔ ﺃﻭ ﺍﻟﺴـــﺘﺔ ﺍﻟﻤﺎﺿﻴـــﺔ ﻓﻘـــﺪ ﺃﺑﺮﻣﻨـــﺎ ﺑﻌـــﺾ
ﻭﺗﻨﺰﺍﻧﻴﺎ ،ﻓﻘﺪ ﺑﻴﻌﺖ ﺁﻟﺔ ﺩﻳﻠﻲ ﻓﻼﺕ ﺑﻴﺪ ﻭﺁﻟﺔ ﺩﻳﺠﻲ
ﺍﻟﺼﻔﻘـــﺎﺕ ﻋﻠـــﻰ ﻣﻨﺘﺠﺎﺗﻨـــﺎ ﺍﻟﺮﺋﻴﺴـــﻴﺔ ﺃﺛﻨـــﺎﺀ ﻓﺘـــﺮﺓ
ﻛﺎﻡ ٤٨ﻟﺸـــﺮﻛﺔ ﺇﻳﻤﻴـــﺞ ﻣﺎﺳـــﺘﺮﺯ ﻓﻲ ﺗﻨﺰﺍﻧﻴـــﺎ ﻭﺁﻟﺔ
ﺍﻟﻌﺮﺽ ﻛﻤﺎ ﺗﻠﻘﻴﻨﺎ ﺭﺩﻭﺩ ﻓﻌﻞ ﺇﻳﺠﺎﺑﻴﺔ ﻋﻠﻰ ﻋﺮﻭﺿﻨﺎ
3204Tﺁﺭ ﺗﻲ ﺁﺭ ﻟﺮﺍﺩﻳﻮ ﻛﻴﻠﻲ ﺇﻑ ﺇﻡ ﻓﻲ ﺗﻨﺰﺍﻧﻴﺎ.
ﻭﺍﻵﻻﺕ ﺍﻟﻤﺒﺎﻋﺔ ﺇﻟﻰ ﻛﻴﻨﻴﺎ ﺗﺸـــﻤﻞ ﺁﻟﺔ ﻣﺴـــﻄﺤﺔ
ﻭﻗﺪ ﺗﻢ ﺍﻋﺘﻤﺎﺩ ﺍﻟﺼﻔﻘـــﺎﺕ ﺍﻟﺘﺎﻟﻴﺔ ﻣﻦ ﻋﺪﺓ ﺻﻔﻘﺎﺕ
ﺍﻟﻤﺬﻛـــﻮﺭﺓ ﺃﻋـــﻼﻩ ﺃﻥ ﺗﺘﻮﺳـــﻊ ﻓـــﻲ ﺧﺪﻣﺎﺗﻬـــﺎ ،ﻻ ﺳـــﻴﻤﺎ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ .ﻭﻳﻮﺿﺢ ﺍﻟﺤﻄـــﺎﺏ ﺍﻷﻣﺮ ﺑﺎﻟﻘﻮﻝ” :ﺃﻧﺸـــﺄﻧﺎ ﻗﺴـــﻤﴼ ﺟﺪﻳﺪﴽ ﻓﻲ ﺍﻟﺸـــﺮﻛﺔ ﻟﻠﺘﻌﺎﻣﻞ ﻣـــﻊ ﺍﻵﻻﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﺑﺤﻴﺚ
ﺑﻼﻝ ﺍﻟﺤﻄﺎﺏ، ﻣﺪﻳﺮ ﻋﺎﻡ ﺩﻳﺠﻲ ﻣﺎﺗﺮﻳﻜﺲ ﺗﻜﻨﻮﻟﻮﺟﻴﺰ
ﻳﻤﻜﻨﻨـــﺎ ﺍﻵﻥ ﻃـــﺮﺡ ﻣﺰﻳـــﺪ ﻣـــﻦ ﺍﻟﺨﻴـــﺎﺭﺍﺕ ﻋﻠـــﻰ ﻋﻤﻼﺋﻨـــﺎ ﺍﻟﺤﺎﻟﻴﻴﻦ ﻻﺳـــﺘﺒﺪﺍﻝ ﻭﺗﺤﺪﻳـــﺚ ﺁﻻﺗﻬﻢ ﻭﻛﺬﻟـــﻚ ﺍﻟﺘﻘﻨﻴﺎﺕ ﻭﺍﻟﻄﺎﻗﺔ ﺍﻹﻧﺘﺎﺟﻴـــﺔ ﻟﺪﻳﻬﻢ ،ﻭﻓﻲ ﺫﺍﺕ ﺍﻟﻮﻗـــﺖ ﻓﺈﻧﻨﺎ ﻧﻄﺮﺡ ﺁﻻﺕ ﻣﺴـــﺘﻌﻤﻠﺔ ﻣﻌﺘﻤﺪﺓ ﻣﻦ ﺩﻳﺠﻲ ﻣﺎﺗﺮﻳﻜـــﺲ ﺗﻜﻨﻮﻟﻮﺟﻴﺰ ﻟﺒﻌﺾ ﺍﻟﻌﻤﻼﺀ ﻟﻠﺘﻄﺒﻴﻘﺎﺕ ﻓﻲ ﺍﺣﺘﻴﺎﺟﺎﺗﻬـــﻢ ﺍﻟﺨﺎﺻﺔ ﻭﻣﺘﻄﻠﺒﺎﺗﻬﻢ ﺍﻟﻌﺎﺟﻠﺔ“. ﻭﻳﺨﺘﻢ ﺍﻟﺤﻄـــﺎﺏ ﺣﺪﻳﺜﻪ ﺑﺎﻟﻘﻮﻝ” :ﺇﻥ ﺍﻟﺠﻬﺪ ﺍﻟﺬﻱ ﺑﺬﻟﻨـــﺎﻩ ﻭﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﻛﺮﺳـــﻨﺎﻩ ﻟﻠﻨﻬﻮﺽ ﺑﺸـــﺮﻛﺘﻨﺎ ﻭﺍﻟﺪﺭﺍﺳـــﺔ ﻭﺍﻟﺒﺤﺚ ﺍﻟﻌﻤﻴﻖ ﺍﻟﺬﻱ ﺃﺟﺮﻳﻨﺎﻩ ﻟﻠﻮﺻﻮﻝ ﺇﻟـــﻰ ﺃﻓﻀﻞ ﺍﻟﺤﻠﻮﻝ ﻟﺘﺸـــﻜﻴﻠﺔ ﻣﻨﺘﺠﺎﺗﻨـــﺎ ﺍﻟﻤﺘﻌﻠﻘﺔ ﺑﺎﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﺘﻲ ﻧﺮﻛﺰ ﻋﻠﻴﻬﺎ ﺣﺎﻟﻴﴼ ﺳـــﺎﻋﺪﻧﺎ ﻋﻠﻰ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﻫﺬﺍ ﺍﻹﻗﺒﺎﻝ ﺍﻟﺮﺍﺋﻊ ﻣﻦ ﺍﻟﺴﻮﻕ، ﻛﻤﺎ ﺃﻧﻪ ﻳﻤﻨﺢ ﺷﻌﻮﺭﴽ ﺑﺘﻌﺎﻓﻲ ﺍﻻﻗﺘﺼﺎﺩ ﻭﺧﺮﻭﺟﻪ ﻣﻦ ﺃﻗﺴـــﻰ ﻣﺮﺍﺣﻞ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺘـــﻲ ﻭﺍﺟﻬﻬﺎ ﺍﻟﻌﺎﻟﻢ ﺧﻼﻝ ﺍﻷﺷﻬﺮ ﺍﻟﺜﻤﺎﻧﻴﺔ ﻋﺸﺮ ﺍﻟﻤﺎﺿﻴﺔ“.
ﺃﺧﺮﻯ ﻛﺎﻧﺖ ﻗﻴﺪ ﺍﻟﺘﻔﺎﻭﺽ :ﺻﻔﻘﺔ ﺷﻤﻠﺖ ﺍﻟﻄﺎﺑﻌﺔ ﺩﻳﻠﻲ ﻓﻼﺕ ﺑﻴﺪ ،UVT2506ﺁﻟﺔ ﺩﻳﺠﻲ ﻛﺎﻡ ﺳﻲ ﺇﻥ ﺳـــﻲ ﺭﻭﺗﺮ ٤٨ﻣﻊ ﻧﻈﺎﻡ ﻗﻄﻊ 2Dﻋﺎﻟﻲ ﺍﻟﺠﻮﺩﺓ ﻭﺁﻟﺔ DGI-PS3206ﻣﻊ ﺷـــﺒﻜﺔ LEDﺳﻠﻤﺖ ﺇﻟـــﻰ ﺷـــﺮﻛﺔ ﺩﺍﺭ ﺍﻟﺘﻄﻮﻳـــﺮ ﻟﻠﻄﺒﺎﻋﺔ ﻓـــﻲ ﻟﻴﺒﻴﺎ ،ﻭﻗﺪ ﺃﺳﺴـــﺖ ﻫﺬﻩ ﺍﻟﺼﻔﻘﺔ ﻟﺸﺮﺍﻙ ﺟﺪﻳﺪﺓ ﻣﻊ ﺍﻟﺸﺮﻛﺎﺕ ﻓﻲ ﺍﻟﺴﻮﻕ ﺍﻟﻠﻴﺒﻴﺔ. ﻛﻤﺎ ﻗﺎﻣﺖ ﺍﻟﺸـــﺮﻛﺔ ﺑﺒﻴﻊ ﻭﺗﺮﻛﻴـــﺐ ﺁﻟﺔ ﺩﻳﺠﻲ ﻛﺎﻡ ﺭﻭﺗﺮ ٤٨ﻭﻛﺬﻟﻚ ﺁﻟﺔ 3,2RTRﻟﺸـــﺮﻛﺔ ﺍﻟﺸﻬﺎﺑﻲ ﻟﻺﻋـــﻼﻥ ﻓـــﻲ ﺍﻟﺒﺤﺮﻳـــﻦ ،ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ ﺗﻢ ﺷـــﺤﻦ
ME Printer March 2010
ﻟﻠﺤﺼ��ﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ
ﺷﺮﻛﺔ ﺃﺑﻮﻇﺒﻲ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺗﺠﺎﺭﻱ ﺍﻟﺘﻮﺳﻊ ﺍﻟﺤﺎﺻﻞ ﻓﻲ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻟﺸﺮﻛﺔ ﺗﺸﺘﺮﻱ ﺍﻵﻟﺔ ﻛﻴﻪ ﺑﻲ ﺇﻳﻪ ﺭﺍﺑﻴﺪﺍ ١٠٥ﻭﻧﻈﺎﻡ ﺃﻛﻔﺎ ﺃﺟﻴﺮﺍ ﺳﻲ ﺗﻲ ﺑﻲ ﺃﻋﻠﻨﺖ ﺷﺮﻛﺔ ﺃﺑﻮﻇﺒﻲ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ )،(ADPP ﺇﺣﺪﻯ ﺷـــﺮﻛﺎﺕ ﻣﺸـــﺎﺭﻳﻊ ﺑﻦ ﺩﺳـــﻤﺎﻝ ،ﻋﻦ ﺃﺣﺪﺙ ﺇﺿﺎﻓﺎﺗﻬـــﺎ ﺇﻟـــﻰ ﻣﻄﺒﻌﺘﻬﺎ ﻭﻫﻲ ﺍﻟﻄﺎﺑﻌـــﺔ ﺭﺍﺑﻴﺪﺍ ١٠٥ ﻣﻦ ﻛﻲ ﺑﻲ ﺇﻳﻪ ﻭﻧﻈﺎﻡ ﺍﻟـ ﺳﻲ ﺗﻲ ﺑﻲ ﺃﺟﻴﺮﺍ C125 ﺍﻟﺨﺎﻟﻲ ﻣﻦ ﺍﻟﻤﻮﺍﺩ ﺍﻟﻜﻴﻤﻴﺎﻭﻳﺔ ﻣﻦ ﺃﻛﻔﺎ. ﻭﺗﺘﻤﺘـــﻊ ﺍﻵﻟﺔ ﻛﻴـــﻪ ﺑﻲ ﺇﻳـــﻪ ﺭﺍﺑﻴـــﺪﺍ ١٠٥ﺫﺍﺕ ﺍﻟﻘﻄﻊ ﺍﻟﻤﺘﻮﺳـــﻂ ﺑﺘﻄﺒﻴﻘﺎﺕ ﻓﻲ ﻣﺠﺎﻟﻲ ﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﺗﻤﺘﺎﺯ ﺑﺨﺎﺻﻴﺔ ﺍﻟﺘﻐﻴﻴﺮ ﺍﻵﻟﻲ ﻭﺷـــﺒﻪ ﺍﻵﻟﻲ ﻟﻸﻟـــﻮﺍﺡ ،ﺃﻣـــﺎ ﻧﻈﺎﻡ ﺍﻷﻟـــﻮﺍﺡ ﻣﻦ ﺃﺟﻴﺮﺍ ﻓﻬﻮ ﻣﻨﺎﺳـــﺐ ﻓﻮﺯﻱ ﺑﻴﻮﺽ، ﻣﺪﻳـــﺮ ﻋﺎﻡ ﺷـــﺮﻛﺔ ﺃﺑﻮﻇﺒـــﻲ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ
ﻟﺘﺸﻜﻴﻠﺔ ﻭﺍﺳﻌﺔ ﻣﻦ ﺗﻄﺒﻴﻘﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻋﻠﻰ ﻃﺎﺑﻌﺎﺕ ﺍﻟﺘﻐﺬﻳﺔ ﺍﻟﻮﺭﻗﻴﺔ ﺃﻭ ﺍﻟﻮﻳﺐ ﻋﻠﻰ ﺣ ٍﺪ ﺳﻮﺍﺀ. ﻭﻳﻘﻮﻝ ﻓﻮﺯﻱ ﺑﻴﻮﺽ ،ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻠﺸـــﺮﻛﺔ ﺑﺸـــﺄﻥ
ﺍﻟﺤﺎﺳـــﻮﺏ ﺇﻟﻰ ﺍﻟﻠﻮﺡ ﻭﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺘﻄﻮﺭﺓ ﺑﺨﻤﺴـــﺔ
ﻫـــﺬﻩ ﺍﻟﺼﻔﻘـــﺔ” :ﻣﻨـــﺬ ﺑﻮﺍﻛﻴـــﺮ ﺍﻟﺘﻄﻮﺭ ﻓـــﻲ ﻣﺪﻳﻨﺔ
ﺃﻟـــﻮﺍﻥ ﻣـــﻊ ﻭﺣـــﺪﺓ ﺗﻐﻠﻴـــﻒ ﺇﻟﻜﺘﺮﻭﻧﻴـــﺔ ﻭﻃﺎﺑﻌـــﺎﺕ
ﺗﻔـــﺎﻥ ﺃﺑﻮﻇﺒـــﻲ ﻭﺷـــﺮﻛﺘﻨﺎ ﺗﻄـــﺮﺡ ﺧﺪﻣﺎﺗﻬـــﺎ ﺑـــﻜﻞ ٍ ﻭﺇﺧﻼﺹ ﺳـــﻮﺍﺀ ﻟﻠﻘﻄـــﺎﻉ ﺍﻟﺤﻜﻮﻣﻲ ﺃﻭ ﻟﻠﺸـــﺮﻛﺎﺕ
ﺍﻷﻭﻓﺴـــﺖ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ﻣﻊ ﻭﺣـــﺪﺍﺕ ﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﺪﺍﺧﻠﻴﺔ ﺍﻟﻤﺨﺘﻠﻔـــﺔ ﻭﺗﺸـــﻜﻴﻠﺔ ﻭﺍﺳـــﻌﺔ ﻣﻦ ﻣﻌـــﺪﺍﺕ ﺍﻹﻧﻬﺎﺀ
ﺍﻟﺨﺎﺻﺔ ،ﻭﺍﻵﻥ ﻭﻣﻊ ﺍﻟﺘﻮﺳﻊ ﺍﻟﻤﺘﻮﺍﺻﻞ ﻭﺍﻟﺘﻄﻮﺭﺍﺕ
ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﻓﻲ ﻗﺴـــﻢ ﻣﺎ ﺑﻌﺪ ﺍﻟﻄﺒﺎﻋﺔ .ﻟﻘﺪ ﺳـــﺎﻋﺪﻧﺎ
ﺍﻟﺘـــﻲ ﻃـــﺮﺃﺕ ﻋﻠﻰ ﺍﻟﻌﺎﺻﻤـــﺔ ﻓﻘﺪ ﺷـــﻌﺮﻧﺎ ﺑﻀﺮﻭﺭﺓ
ﻛﻞ ﻫـــﺬﺍ ﻋﻠـــﻰ ﺇﻗﺎﻣـــﺔ ﻣﻄﺒﻌﺔ ﺫﺍﺕ ﻣﺤﻄـــﺔ ﻭﺍﺣﺪﺓ
ﺗﺤﺪﻳـــﺚ ﻣﺼﺎﻧﻌﻨﺎ ﺑﺄﺣﺪﺙ ﺍﻟﺘﻘﻨﻴـــﺎﺕ .ﻭﻳﺘﻮﻓﺮ ﻟﺪﻳﻨﺎ
ﺗﻠﺘﻘـــﻲ ﻓـــﻲ ﺍﻟﻌﻤﻠﻴـــﺔ ﺑﺮﻣﺘﻬـــﺎ ﺗﺤﺖ ﺳـــﻘﻒ ﻭﺍﺣﺪ،
ﻓﻲ ﺍﻷﺻﻞ ﺍﻷﺳـــﺎﺱ ﺍﻟﺬﻱ ﻳﺆﻫﻠﻨﺎ ﻟﻠﻌﻤﻞ ،ﻭﺍﻷﻫﻢ
ﺍﻷﻣﺮ ﺍﻟﺬﻱ ﻳﻀﻤﻦ ﺳـــﻴﻄﺮﺓ ﻣﺤﻜﻤﺔ ﻋﻠﻰ ﺍﻟﺠﻮﺩﺓ
ﻣـــﻦ ﺫﻟـــﻚ ﻓﺈﻧﻪ ﻭﻣـــﻦ ﺧـــﻼﻝ ﻓﺮﻳﻘﻨﺎ ﺍﻟـــﺬﻱ ﻳﺘﻤﺘﻊ
ﻭﺳﺮﻋﺔ ﻓﻲ ﺇﻧﺠﺎﺯ ﺍﻟﻌﻤﻞ“.
ﺑﻤﻬﺎﺭﺍﺕ ﻓﺎﺋﻘﺔ ﻧﺤﻦ ﻭﺍﺛﻘﻮﻥ ﺗﻤﺎﻡ ﺍﻟﺜﻘﺔ ﻣﻦ ﺍﻟﺘﻐﻠﺐ
ﻭﻓﻲ ﻣﻌﺮﺽ ﺣﺪﻳﺜﻪ ﻋﻦ ﺧﻄﻂ ﺍﻟﺸﺮﻛﺔ ﻟﻠﻤﺴﺘﻘﺒﻞ،
ﻋﻠـــﻰ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﺗﻮﺍﺟﻬﻨـــﺎ ﺧﻼﻝ ﺍﻟﻌﺎﻡ ﺍﻟﺤﺎﻟﻲ
ﻳﻘـــﻮﻝ ﺑﻴـــﻮﺽ” :ﻧﻌﻤـــﻞ ﻋﻠـــﻰ ﺗﻨﻔﻴـــﺬ ﻋﻤﻠﻴـــﺎﺕ
٢٠١٠ﻭﺍﻷﻋﻮﺍﻡ ﺍﻟﺘﻲ ﺗﻠﻴﻪ“.
ﻭﺍﺳـــﺘﺨﺪﺍﻡ ﻣﻮﺍﺩ ﺍﺳـــﺘﻬﻼﻛﻴﺔ ﺃﻛﺜﺮ ﺻﺪﺍﻗـــﺔ ﻟﻠﺒﻴﺌﺔ
ﻭﻳﻀﻴـــﻒ ﺑﻴﻮﺽ” :ﻛﻨـــﺎ ﻣﺘﻔﻮﻗﻴﻦ ﺩﻭﻣـــﴼ ﻓﻲ ﺗﻮﻓﻴﺮ
ﺿﻤـــﻦ ﺷـــﺮﻛﺘﻨﺎ ،ﻓﺄﻏﻠـــﺐ ﺍﻟـــﻮﺭﻕ ﺍﻟﻤﺴـــﺘﺨﺪﻡ ﻓﻲ
ﺍﻟﺤﻠﻮﻝ ﺍﻟﺠﺪﻳﺔ ﻟﻌﻤﻼﺋﻨﺎ ﻣﻦ ﺍﻟﻔﻜﺮﺓ ﻭﺣﺘﻰ ﺍﻟﺘﺴﻠﻴﻢ،
ﺍﻟﻮﻗﺖ ﺍﻟﺤﺎﺿﺮ ﻓﻲ ﻣﺼﺎﻧﻌﻨﺎ ﻳﺤﻤﻞ ﺷـــﻬﺎﺩﺓ FSC
ﻣﺮﻭﺭﴽ ﺑﻨﻈـــﻢ ﺇﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ ﻭﻧﻈـــﻢ ﺍﻟﻤﺨﺮﺟﺎﺕ ﻣﻦ
ﻣﻊ ﺗﺸـــﻜﻴﻠﺔ ﻭﺍﺳﻌﺔ ﻣﻦ ﺍﻟﻮﺭﻕ ﺍﻟﻤﻌﺎﺩ ﺗﺪﻭﻳﺮﻩ ﻭﺫﻟﻚ
ﻟﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﺸﺮﻛﺎﺕ .ﻛﻤﺎ ﺇﻧﻨﺎ ﻧﻬﺪﻑ ﺇﻟﻰ ﺍﺳﺘﺨﺪﺍﻡ ﺃﺣﺒﺎﺭ ﺍﻟﺼﻮﻳﺎ ﻣﺘﻰ ﻣﺎ ﺍﺳـــﺘﺪﻋﺖ ﺍﻟﻀﺮﻭﺭﺓ ،ﻭﻧﺤﺎﻭﻝ ﺑﺎﺳﺘﻤﺮﺍﺭ ﺍﻛﺘﺸـــﺎﻑ ﻭﺗﺒﻨﻲ ﻃﺮﻕ ﻛﻔﻮﺀﺓ ﺗﺴﺎﻋﺪ ﻓﻲ ﺭﺳﻢ ﺻﻮﺭﺓ ﻣﺴﺘﻘﺒﻞ ﺷﺮﻛﺘﻨﺎ“. ﻭﻳﻌـــﻮﺩ ﺗﺄﺳـــﻴﺲ ﺷـــﺮﻛﺔ ﺃﺑﻮﻇﺒﻲ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﺇﻟﻰ ﺍﻟﻌﺎﻡ ١٩٦٩ﻭﻫﻲ ﺿﻤﻦ ﻣﺸـــﺎﺭﻳﻊ ﺑﻦ ﺩﺳﻤﺎﻝ، ﻭﻫﻲ ﻣﺠﻤﻮﻋﺔ ﺷـــﺮﻛﺎﺕ ﺗﺸـــﺘﻤﻞ ﻋﻠـــﻰ ﻛﻞ ﻣﻦ: ﺷـــﺮﻛﺔ ﺻﻘﺮ ﺍﻟﺠﺰﻳﺮﺓ ﺍﻟﺘﺠﺎﺭﻳﺔ ،ﺷﺮﻛﺔ ﺑﻦ ﺩﺳﻤﺎﻝ ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﻭﺑﻴـــﺖ ﺍﻟﺤﺒـــﺎﺭﻯ .ﻭﻛﺎﻥ ﺃﻭﻝ ﻋـــﺪﺩ ﻣـــﻦ ﺟﺮﻳـــﺪﺓ ﺍﻻﺗﺤـــﺎﺩ ﻗﺪ ﻃﺒـــﻊ ﻓﻲ ﻣﻄﺎﺑﻊ ﺍﻟﺸـــﺮﻛﺔ ،ﺃﻣﺎ ﺍﻟﻴـــﻮﻡ ﻓﺘﺸـــﻤﻞ ﻗﺎﺋﻤـــﺔ ﻋﻤﻼﺀ ﺍﻟﺸـــﺮﻛﺔ ﻋـــﺪﺩﴽ ﻣﻦ ﺍﻟﻤﺆﺳﺴﺎﺕ ﺍﻟﺤﻜﻮﻣﻴﺔ ﻭﺍﻟﺨﺎﺻﺔ ﺍﻟﺒﺎﺭﺯﺓ ﻣﻦ ﻗﺒﻴﻞ: ﺟﻬﺎﺯ ﺃﺑﻮﻇﺒﻲ ﻟﻼﺳـــﺘﺜﻤﺎﺭ ،ﺑﻨـــﻚ ﺃﺑﻮﻇﺒﻲ ﺍﻟﻮﻃﻨﻲ، ﺷـــﺮﻛﺔ ﻃﻴـــﺮﺍﻥ ﺍﻻﺗﺤـــﺎﺩ ،ﺷـــﺮﻛﺔ ﺑﺘـــﺮﻭﻝ ﺃﺑﻮﻇﺒﻲ ﺍﻟﻮﻃﻨﻴﺔ )ﺃﺩﻧﻮﻙ( ﻭﻓﻨﺪﻕ ﻗﺼﺮ ﺍﻹﻣﺎﺭﺍﺕ.
ﺍﻟﻜﻮﻳﺖ :ﻣﻄﺒﻌﺔ ﺍﻟﻬﺪﻑ ﺗﻌﺰﺯ ﻣﻦ ﻗﺪﺭﺍﺗﻬﺎ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴﺖ ﺑﺎﻟﺘﻐﺬﻳﺔ ﺑﺎﻟﻮﺭﻕ ﺍﻟﺸـــﺮﻛﺔ ﺗﺴـــﺘﺜﻤﺮ ﻓﻲ ﺍﻟﻄﺎﺑﻌﺔ ﻣﺎﻥ ﺭﻭﻻﻧﺪ R700ﻫﺎﻱ ﺑﺮﻧﺖ ﺫﺍﺕ ﺍﻟﺜﻤﺎﻧﻴﺔ ﺃﻟﻮﺍﻥ ﻭﺟﻬﺎﺯ ﻭﺿﻊ ﺍﻷﻟﻮﺍﺡ ﻓﻮﺟﻲ ﻓﻴﻠﻢ ﻟﻮﻛﺴﻴﻞ V٨ﻣﺎﻝ ﻋﺒﺮ ﺩﺍﻳﻨﺎﺟﺮﺍﻑ ﻗﺎﻣﺖ ﻣﺆﺳﺴﺔ ﺍﻟﻬﺪﻑ ﻟﻠﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﻜﻮﻳﺖ ﺑﺸﺮﺍﺀ
ﻭﺍﻟﻨﻴـــﻜﻞ ﺃﻭ ﺍﻟﻄﻼﺀ ﺍﻟﻠﻤﺎﻉ( ﻋﻠـــﻰ ﺍﻟﻮﺭﻕ ﺃﻭ ﺍﻷﻟﻮﺍﺡ
ﺍﻟﻄﺎﺑﻌﺔ R700ﻫﺎﻱ ﺑﺮﻧﺖ ﺫﺍﺕ ﺍﻟﺜﻤﺎﻧﻴﺔ ﺃﻟﻮﺍﻥ ﻣﻦ
ﺍﻟﺨﻔﻴﻔـــﺔ ،ﻭﺗﻀﻔـــﻲ ﻭﺣﺪﺓ ﺍﻟﻄـــﻼﺀ ﺍﻟﺪﺍﺧﻠـــﻲ ﻟﻤﻌﺔ
ﻣﺎﻥ ﺭﻭﻻﻧﺪ ﻭﺟﻬﺎﺯ ﻭﺿﻊ ﺍﻷﻟﻮﺍﺡ ﻟﻮﻛﺴﻴﻞ V٨ﻣﺎﻝ
ﺇﺿﺎﻓﻴـــﺔ ﻳﺼﻞ ﺇﻟﻰ ٧٠ﻧﻘﻄﺔ ﻟﻤﻌﺎﻥ .ﻭﻳﻤﻜﻦ ﺗﻐﻴﻴﺮ
)ﺫﻱ ﺗﻌﺒﺌﺔ ﺁﻟﻴﺔ ﻟﻸﺷـــﺮﻃﺔ ﺍﻟﻤﺘﻌـــﺪﺩﺓ( ﻣﻦ ﻓﻮﺟﻲ
ﻭﺣﺪﺓ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻭﺣـــﺪﺓ ﺍﻟﻄﻼﺀ ﺍﻟﺪﺍﺧﻠﻲ ﺍﻟﺬﻛﻴﺔ ﻣﻦ
ﻓﻴﻠـــﻢ ﻭﺫﻟﻚ ﻋﻦ ﻃﺮﻳﻖ ﺷـــﺮﻛﺔ ﺩﺍﻳﻨﺎﺟﺮﺍﻑ ،ﺍﻟﻤﻮﺯﻉ
ﺍﻟﻄﺒﺎﻋـــﺔ ﺇﻟﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺇﻟﻰ ﺍﻟﻄﻼﺀ ﻭﺑﺎﻟﻌﻜﺲ ،ﻭﺫﻟﻚ
ﺍﻹﻗﻠﻴﻤـــﻲ ﻟﻠﻤﻨﺘﺠـــﺎﺕ .ﻭﺗﺠﻌﻞ ﻫـــﺬﻩ ﺍﻟﺼﻔﻘﺔ ﻣﻦ
ﺿﻤﻦ ﻓﺘﺮﺓ ﺯﻣﻨﻴﺔ ﻣﻌﻘﻮﻟﺔ.
ﺍﻟﺸـــﺮﻛﺔ ﺭﺍﺑﻊ ﻣﻄﺒﻌﺔ ﻓـــﻲ ﺍﻟﻜﻮﻳـــﺖ ﺗﻤﺘﻠﻚ ﻃﺎﺑﻌﺔ
ﻭﻣﺆﺳﺴـــﺔ ﺍﻟﻬـــﺪﻑ ﻟﻠﻄﺒﺎﻋـــﺔ ﻫﻲ ﺷـــﺮﻛﺔ ﺷـــﻘﻴﻘﺔ
ﻣﺎﻥ ﺭﻭﻻﻧﺪ ﻫﺎﻱ ﺑﺮﻧﺖ .R700
ﻟﻤﻄﺒﻌﺔ ﺩﺍﺭ ﺍﻟﺴﻴﺎﺳـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ،ﻭﻫﻲ ﺗﻘﻮﻡ ﺑﻨﺸـــﺮ
ﻭﻫﺬﻩ ﺍﻟﻄﺎﺑﻌﺔ ﻟﺪﻯ ﻣﺆﺳﺴـــﺔ ﺍﻟﻬﺪﻑ ﻣﺰﻭﺩﺓ ﺑﻮﺣﺪﺓ
ﻣﺠﻼﺕ ﻣﻦ ﻗﺒﻴﻞ :ﺍﻟﻬﺪﻑ ﻟﻺﻋﻼﻥ ،ﺍﻟﻬﺪﻑ ﺑﻠﺲ
ﺭﻭﻻﻧﺪ ﺫﻛﻴﺔ ﻟﻠﻄﻼﺀ ﺍﻟﺪﺍﺧﻠﻲ ﻣﺨﺼﺼﺔ ﻟﺘﻄﺒﻴﻘﺎﺕ
ﺍﻟﻤﺖ ﻣﺎ ﻳﺴـــﻤﻰ ﻃﻼﺀ ﺍﻟﺘﻘﺰﺡ )ﺍﻟﻄـــﻼﺀ ﺍﻟﻮﻗﺎﺋﻲ ﺃﻭ ّ ﻭﻫـــﻮ ﺧﻠﻴـــﻂ ﻣﻌﺪﻧـــﻲ ﻣـــﻦ ﺍﻟﻨﺤـــﺎﺱ ﻭﺍﻟﺮﺻـــﺎﺹ
ﺩﺑﻲ :ﺍﻟﻤﺘﺤﺪﺓ ﻟﻸﻣﻦ ﻳﻘﻊ ﺍﺧﺘﻴﺎﺭﻫﺎ ﻋﻠﻰ ﻃﺎﺑﻌﺔ ﻣﻮﻟﺮ ﻣﺎﺭﺗﻴﻨﻲ ﻭﻳﺐ ﺃﻭﻓﺴﺖ ﺷﺮﺍﺀ ﺍﻵﻟﺔ ﻛﻮﻧﺴﺒﺘﺎ ﻳﺴﺎﻋﺪ ﺍﻟﺸﺮﻛﺔ ﻋﻠﻰ ﺗﺜﺒﻴﺖ ﺃﻗﺪﺍﻣﻬﺎ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻷﻣﻨﻴﺔ ﻭﺍﻟﺒﺮﻳﺪ ﺍﻟﻤﺒﺎﺷﺮ ﻗﺎﻣﺖ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻸﻣﻦ ،ﺇﺣﺪﻯ ﺃﻗﺴﺎﻡ ﺷﺮﻛﺔ ﻣﺼﻨﻊ ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻮﻃﻨﻲ ﻟﻠﺼﻨﺎﻋﺎﺕ ﺍﻟﺒﻼﺳـــﺘﻴﻜﻴﺔ ،ﺑﺸﺮﺍﺀ
ﻣﺘﻨﺎﻡ ،ﻭﺛﻤﺔ ﺍﻟﺠﺪﻳﺪﺓ” :ﺇﻥ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻷﻣﻨﻴﺔ ﺳـــﻮﻕ ٍ
ﻋـــﺪﺩ ﻣﺘﺰﺍﻳﺪ ﻋﻠـــﻰ ﺍﻟﺪﻭﺍﻡ ﻣـــﻦ ﺍﻟﺨﺼﺎﺋﺺ ﺍﻷﻣﻨﻴﺔ
ﻃﺎﺑﻌـــﺔ ﻭﻳـــﺐ ﺃﻭﻓﺴـــﺖ ﻣﻦ ﻣﻮﻟـــﺮ ﻣﺎﺭﺗﻴﻨـــﻲ ﻭﺫﻟﻚ
ﺍﻟﺘﻲ ﺗﺤﺘﺎﺝ ﺟﻮﺍﺯﺍﺕ ﺍﻟﺴـــﻔﺮ ﻭﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻤﺼﺮﻓﻴﺔ
ﻟﻠﺘﺮﻛﻴﺰ ﻋﻠﻰ ﻗﻄﺎﻋـــﺎﺕ ﻋﻤﻞ ﺟﺪﻳﺪﺓ ﻣﺜﻞ ﺍﻟﻄﺒﺎﻋﺔ
ﺍﻟﺨﺎﺻﺔ .ﻭﻣـــﻦ ﺑﻴﻦ ﺗﺨﺼﺼـــﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻸﻣﻦ
ﺍﻷﻣﻨﻴﺔ ﻭﺍﻟﺒﺮﻳﺪ ﺍﻟﻤﺒﺎﺷﺮ.
ﺇﻧﺘـــﺎﺝ ﺑﻄﺎﻗـــﺎﺕ ﺍﻟﺮﻛـــﻮﺏ ﺇﻟـــﻰ ﺍﻟﻄﺎﺋـــﺮﺓ ﻟﻌـــﺪﺩ ﻣﻦ
ﺃﻣﺎ ﻧﺰﺍﺭ ﺑﺪﻳﻊ ﺭﺟﻮﺏ ،ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻭﻣﺆﺳـــﺲ
ﺷﺮﻛﺎﺕ ﺍﻟﺨﻄﻮﻁ ﺍﻟﺠﻮﻳﺔ ﻭﺍﻟﺘﻲ ﻛﺎﻧﺖ ﻭﺣﺘﻰ ﻭﻗﺖ
ﺍﻟﻤﺘﺤـــﺪﺓ ﻟﻸﻣﻦ ﻭﺍﻟﺘﻲ ﻫﻲ ﻓﻲ ﺳـــﻮﻕ ﺍﻟﻌﻤﻞ ﻣﻨﺬ
ﻗﺮﻳـــﺐ ﺗﻄﺒـــﻊ ﺑﻄﺎﺑﻌﺔ ﺫﺍﺕ ﺗﻐﺬﻳﺔ ﻭﺭﻗﻴـــﺔ ،ﺇﺫ ﺗﻀﻌﻨﺎ
ﺍﻟﻌـــﺎﻡ ،١٩٩٤ﻓﻴﻘـــﻮﻝ ﻓﻲ ﺷـــﺄﻥ ﺍﻟﺼﻔﻘﺔ” :ﻭﺳـــﻂ
ﻃﺎﺑﻌﺘﻨـــﺎ ﺍﻟﺠﺪﻳـــﺪﺓ ﻓـــﻲ ﻣﻮﻗـــﻊ ﻳﻤﻜﻨﻨﺎ ﻣـــﻦ ﺗﻘﺪﻳﻢ
ﺳـــﻮﻕ ﻳﺘﺴـــﻢ ﺑﺎﻟﺘﻨﺎﻓﺲ ﺍﻟﻘﻮﻱ ﻻ ﻳﻬﻢ ﺳـــﻮﻯ ﺃﻣﺮ
ﻣﺠﻤﻮﻋـــﺔ ﻣـــﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻤﻄﺒﻮﻋـــﺔ ﺍﻟﻜﺎﻣﻠﺔ ﺇﻟﻰ
ﻭﺍﺣﺪ ﺃﻻ ﻭﻫﻮ :ﺍﺳﺘﺨﺪﺍﻡ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﺼﺤﻴﺤﺔ،
ﺷﺮﻛﺎﺕ ﺍﻟﺨﻄﻮﻁ ﺍﻟﺠﻮﻳﺔ“.
ﺇﺫ ﺗﻘـــﻮﻡ ﻓﻠﺴـــﻔﺘﻨﺎ ﻋﻠﻰ ﺃﻧـــﻪ ﻳﺘﻌﻴﻦ ﻋﻠﻴﻨـــﺎ ﺃﻥ ﻧﻘﺪﻡ
ﻭﻳﺮﻯ ﺭﺟﻮﺏ ﺇﻣﻜﺎﻧﻴﺔ ﻛﺒﻴﺮﺓ ﻟﻘﻄﺎﻉ ﺍﻟﺒﺮﻳﺪ ﺍﻟﻤﺒﺎﺷﺮ
ﻟﻌﻤﻼﺋﻨـــﺎ ﻣﻨﺘﺠﺎﺕ ﻃﺒﺎﻋﻴﺔ ﺗﺘﻤﺘﻊ ﺑﻤﻴﺰﺓ“ .ﻟﺬﺍ ﻛﺎﻥ
ﻓﻲ ﻫـــﺬﻩ ﺍﻟﻤﻨﻄﻘﺔ ﻣـــﻦ ﺍﻟﻌﺎﻟﻢ ،ﻏﺬ ﻳﻘـــﻮﻝ ﻓﻲ ﻫﺬﺍ
ﻗﺮﺍﺭﴽ ﺇﺳﺘﺮﺍﺗﻴﺠﻴﴼ ﻃﺒﻴﻌﻴﴼ ﻟﻠﻤﺘﺤﺪﺓ ﻟﻸﻣﻦ ﺃﻥ ﺑﺸﺮﺍﺀ
ﺍﻟﺼـــﺪﺩ” :ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ ﻟﻢ ﻳﺼﺒﺢ ﺷـــﺎﺋﻌﴼ ﻓﻲ
ﺃﻭﻝ ﻃﺎﺑﻌﺔ ﻭﻳﺐ ﺃﻭﻓﺴـــﺖ ﻣـــﻦ ﻣﻮﻟﺮ ﻣﺎﺭﺗﻴﻨﻲ ﻭﻫﻲ
ﺩﻭﻝ ﺍﻟﺨﻠﻴـــﺞ ﻛﻤـــﺎ ﻫـــﻮ ﺍﻟﺤﺎﻝ ﻋﻠﻴﻪ ﻓـــﻲ ﺍﻟﻮﻻﻳﺎﺕ
ﺍﻟﻄﺎﺑﻌـــﺔ ﻛﻮﻧﺴـــﺒﺘﺎ ﺫﺍﺕ ﺍﻟﺜﻤﺎﻧﻴـــﺔ ﺃﻟﻮﺍﻥ ،ﻓﺒﺤﺴـــﺐ
ﺍﻟﻤﺘﺤـــﺪﺓ ﺍﻷﻣﺮﻳﻜﻴـــﺔ ﻭﺍﻟﻘـــﺎﺭﺓ ﺍﻷﻭﺭﻭﺑﻴـــﺔ ،ﺇﻻ ﺃﻥ
ﺭﺟﻮﺏ ﺳـــﺘﺘﻤﻜﻦ ﺍﻟﻤﺘﺤـــﺪﺓ ﻟﻸﻣـــﻦ )ﻭﺍﻟﺘﻲ ﻟﺪﻳﻬﺎ
ﺍﺣﺘﻤـــﺎﻻﺕ ﺍﻟﻨﻤـــﻮ ﻓﻲ ﻫﺬﻩ ﺍﻟﺴـــﻮﻕ ﻫﺎﺋﻠـــﺔ ﻟﻠﻐﺎﻳﺔ،
ﻋﺪﺩ ﻣـــﻦ ﺍﻟﻤﺼﺎﻧﻊ ﻭﻳﻌﻤﻞ ﻟﺼﺎﻟﺤﻬـــﺎ ﺃﻟﻒ ﻣﻮﻇﻒ
ﻭﻫﺬﺍ ﻫﻮ ﺃﺣﺪ ﺍﻷﺳـــﺒﺎﺏ ﺍﻟﺘﻲ ﺯﻭﺩﺕ ﺍﻵﻟﺔ ﻛﻮﻧﺴﺒﺘﺎ
ﻭﺗﺸـــﻜﻞ ﺟﺰﺀﴽ ﻣـــﻦ ﺍﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﻮﻃﻨﻴـــﺔ ﺍﻟﻘﺎﺑﻀﺔ(
ﺍﻟﺠﺪﻳﺪﺓ ﻣﻦ ﺃﺟﻠﻬﺎ ﺑﻮﺣﺪﺓ ﺍﻟﺘﻐﺬﻳﺔ ﺍﻟﺪﺍﺋﺮﻳﺔ Q74ﻣﻊ
ﺑﻔﻀـــﻞ ﻫـــﺬﻩ ﺍﻟﺼﻔﻘـــﺔ ﻣـــﻦ ﺍﻟﺘﺮﻛﻴـــﺰ ﻋﻠـــﻰ ﺛﻼﺛﺔ
ﺍﺳﻄﻮﺍﻧﺔ ﻟﻠﻘﻄﻊ ﻭﺫﻟﻚ ﻟﻠﻘﻄﻊ ﺍﻟﻤﻔﺮﺩ ﻭﺍﻟﻤﺰﺩﻭﺝ“.
ﺃﻫﺪﺍﻑ ﺭﺋﻴ���ﻴﺔ ﻭﻫﻲ :ﺍﻟﻄﺒﺎﻋﺔ ﺍﻷﻣﻨﻴﺔ ﻭﺍﻟﻤﻨﺘﺠﺎﺕ
ﻛﻤﺎ ﻳﺘﻀﻤﻦ ﺍﻟﺘﻮﺟﻪ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻲ ﻟﻠﻤﺘﺤﺪﺓ ﻟﻸﻣﻦ
ﻟﺸﺮﻛﺎﺕ ﺍﻟﺨﻄﻮﻁ ﺍﻟﺠﻮﻳﺔ ﻭﺍﻟﺒﺮﻳﺪ ﺍﻟﻤﺒﺎﺷﺮ.
ﻋﻠﻰ ﺯﻳـــﺎﺩﺓ ﺣﺼﺔ ﺍﻟﺘﺼﺪﻳﺮ ،ﺇﺫ ﻳﻘـــﻮﻝ ﻧﺰﺍﺭ ﺭﺟﻮﺏ:
ﻭﻳﻀﻴﻒ ﺭﺟﻮﺏ ﻭﻫﻮ ﻣﻬﻨﺪﺱ ﺻﻔﻘﺔ ﺷﺮﺍﺀ ﺍﻟﻄﺎﺑﻌﺔ
”ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺤﺎﺿﺮ ﻧﻄﺒﻊ ﻣﻨﺘﺠﺎﺗﻨﺎ ﻟﺼﺎﻟﺢ ﺍﻟﺴﻮﻕ
ﺍﻹﻣﺎﺭﺍﺗﻴـــﺔ ﺇﺿﺎﻓـــﺔ ﺇﻟـــﻰ ﺩﻭﻝ ﺍﻟﺨﻠﻴـــﺞ ﻭﺍﻷﺧـــﺮﻯ
ﻭﺑﻌﺾ ﺍﻟﺒﻠﺪﺍﻥ ﺍﻹﻓﺮﻳﻘﻴـــﺔ ،ﻭﻳﺘﻤﺜﻞ ﻫﺪﻓﻨﺎ ﺍﻟﻤﺤﺪﺩ
ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻠﻤﺠﻤﻮﻋﺔ ﺍﻟﻮﻃﻨﻴﺔ
ﺑﻐﺰﻭ ﺃﺳﻮﺍﻕ ﺟﺪﻳﺪﺓ ﺑﻤﺎ ﻓﻲ ﺫﻟﻚ ﺍﻷﺳﻮﺍﻕ ﺍﻷﻭﺭﻭﺑﻴﺔ
ﺍﻟﻘﺎﺑﻀﺔ ﻭﺍﻟﻤﺘﺤﺪﺓ ﻟﻸﻣﻦ
ﻭﻛﻞ ﺫﻟﻚ ﺑﺎﺳﺘﺨﺪﺍﻡ ﻛﻮﻧﺴﺒﺘﺎ ﺍﻟﺠﺪﻳﺪﺓ“. ﻭﺭﺟـــﻮﺏ ،ﺍﻟـــﺬﻱ ﻗـــﺎﻡ ﺑﺰﻳﺎﺭﺓ ﻋـــﺪﺓ ﻣﺼﺎﻧـــﻊ ﻃﺒﺎﻋﺔ ﻓـــﻲ ﺃﻭﺭﻭﺑﺎ ﻗﺒﻞ ﺃﻥ ﻳﻘﻊ ﺍﺧﺘﻴﺎﺭﻩ ﻋﻠﻰ ﻛﻮﻧﺴـــﺒﺘﺎ ﻣﻦ ﻣﻮﻟـــﺮ ﻣﺎﺭﺗﻴﻨﻲ ،ﻳﺨﺘﺘﻢ ﺣﺪﻳﺜﻪ ﺑﺎﻟﻘﻮﻝ” :ﻟﻢ ﺗﺒﻬﺮﻧﻲ ﺍﻟﺠﻮﺩﺓ ﺍﻟﻤﻤﺘﺎﺯﺓ ﺍﻟﺘﻲ ﻭﻓﺮﺗﻬﺎ ﻛﻮﻧﺴﺒﺘﺎ ﻓﺤﺴﺐ ،ﺑﻞ ﺳﻬﻮﻟﺔ ﺍﺳﺘﺨﺪﺍﻣﻬﺎ ﺃﻳﻀﴼ“.
ﻣﺼﺮ :ﻣﻨﺎﻗﺸﺔ ﺃﻭﻝ ﺩﻛﺘﻮﺭﺍﻩ ﻣﻦ ﻧﻮﻋﻬﺎ ﻓﻲ ﻣﺼﺮ ﻭﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺃﻓﺮﻳﻘﻴﺎ ﺍﻟﺮﺳﺎﻟﺔ ﺗﻀﻤﻨﺖ ﻣﻘﺎﺭﻧﺔ ﺑﻴﻦ ﺍﻟﻌﻤﻼﺕ ﺍﻟﻮﺭﻗﻴﺔ ﻭﺍﻟﺒﻮﻟﻴﻤﺮﻳﺔ ﺗـــﻢ ﻓﻲ ﻣﻨﺘﺼﻒ ﺷـــﻬﺮ ﻓﺒﺮﺍﻳﺮ ٢٠١٠ﻣﻨﺎﻗﺸـــﺔ ﺃﻭﻝ
ﺑﺠﺎﻣﻌـــﺔ ﻋﻴـــﻦ ﺷـــﻤﺲ ،ﻣـــﻦ ﻗﺒـــﻞ ﻟﺠﻨـــﺔ ﺗﻀـــﻢ
ﺭﺳـــﺎﻟﺔ ﺩﻛﺘـــﻮﺭﺍﻩ ﺍﻟﻔﻠﺴـــﻔﺔ ﻓﻲ ﺍﻟﻜﻴﻤﻴـــﺎﺀ ﻓﻲ ﻣﺼﺮ
ﺍﻟﻤﺸـــﺮﻓﻮﻥ ﻭﻣﻌﻬﻢ ﺍﻻﺳـــﺘﺎﺫ ﺍﻟﺪﻛﺘﻮﺭ ﺃﺣﻤﺪ ﻣﺆﻣﻦ
ﻭﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﺃﻓﺮﻳﻘﻴـــﺎ ،ﺗﻨﺎﻭﻟـــﺖ ﻣﻮﺿـــﻮﻉ
ﺍﻟﻤﺼـــﺮﻱ ﻣـــﻦ ﻛﻠﻴـــﺔ ﺍﻟﻌﻠـــﻮﻡ ﺑﺠﺎﻣﻌـــﺔ ﺍﻟﺰﻗﺎﺯﻳـــﻖ
»ﺩﺭﺍﺳـــﺔ ﻣﻘﺎﺭﻧﺔ ﺑﻴﻦ ﺍﻟﻌﻤﻼﺕ ﺍﻟﻮﺭﻗﻴﺔ ﺫﺍﺕ ﺍﻟﺒﻮﻟﻤﺮ
ﻭﺍﻻﺳـــﺘﺎﺫ ﺍﻟﺪﻛﺘـــﻮﺭ ﻣﺤﻤﺪ ﺻﺎﺩﻕ ﻃﺎﻫـــﺮ ﻣﻦ ﻛﻠﻴﺔ
ﺍﻟﺼﻨﺎﻋـــﻲ« ،ﻭﺍﻟﻤﻘﺪﻣـــﺔ ﻣـــﻦ ﺍﻟﺒﺎﺣﺚ ﺃﺣﻤﺪ ﺳـــﻌﺪ ﺣﺴـــﻴﻦ ﻋﻠﻰ ﺟﻮﻫﺮ ،ﻣﺪﻳﺮ ﺍﻹﺩﺍﺭﺓ ﻭﺍﻟﺨﺒﻴﺮ ﺑﺎﻹﺩﺍﺭﺓ
ﻭﺍﻟﻜﻴﻤﻴﺎﺋﻴـــﺔ ﻭﺍﻟﻤﻴﻜﺎﻧﻴﻜﻴـــﺔ ﻟـــﻜﻞ ﻣـــﻦ ﺍﻟﻌﻤﻼﺕ
ﺍﻟﻌﺎﻣـــﺔ ﻷﺑﺤـــﺎﺙ ﺍﻟﺘﺰﻳﻴـــﻒ ﻭﺍﻟﺘﺰﻭﻳﺮ ﻓـــﻲ ﻣﺼﻠﺤﺔ
ﺍﻟﻮﺭﻗﻴـــﺔ ﻭﺍﻟﺒﻮﻟﻤﺮﻳـــﺔ ،ﻭﺇﺗﻀﺢ ﻣـــﻦ ﺍﻟﻨﺘﺎﺋﺞ ﺃﻥ ﻋﻤﺮ
ﺍﻟﻄﺐ ﺍﻟﺸﺮﻋﻲ ﺑﻮﺯﺍﺭﺓ ﺍﻟﻌﺪﻝ ﻟﻤﻨﺎﻃﻖ ﺍﻻﺳﻜﻨﺪﺭﻳﺔ
ﺗـــﺪﺍﻭﻝ ﺍﻟﻌﻤـــﻼﺕ ﺍﻟﭙﻮﻟﻤﺮﻳـــﺔ ﻳﻔـــﻮﻕ ﻋﻤـــﺮ ﺗﺪﺍﻭﻝ
ﻭﺍﻟﺒﺤﻴﺮﺓ ﻭﻣﺮﺳﻰ ﻣﻄﺮﻭﺡ ،ﻭﺗﺤﺖ ﺇﺷﺮﺍﻑ ﺍﻷﺳﺘﺎﺫ
ﺍﻟﻌﻤﻼﺕ ﺍﻟﻮﺭﻗﻴـــﺔ ﺑﺄﺭﺑﻌﺔ ﺃﺿﻌﺎﻑ ،ﻭﺃﻥ ﻣﻌﺪﻝ ﺗﻘﻠﻴﺪ
ﺍﻟﺪﻛﺘﻮﺭ ﻋﺒـــﺪ ﺍﷲ ﻧﺪﺍ ﻣﻦ ﺍﻟﻤﺮﻛﺰ ﺍﻟﻘﻮﻣﻲ ﻟﻠﺒﺤﻮﺙ،
ﺍﻟﻌﻤﻠﺔ ﻗﺪ ﺇﻧﺨﻔﺾ ﺑﻨﺴـــﺒﺔ ﻛﺒﻴﺮﺓ ﻣﻊ ﺇﺳـــﺘﺨﺪﺍﻣﻬﺎ،
ﺍﻻﺳـــﺘﺎﺫ ﺍﻟﺪﻛﺘﻮﺭ ﻣﺤﻤﺪ ﻳﻮﺳـــﻒ ﺍﻟﻘﺎﺿﻲ ﻣﻦ ﻛﻠﻴﺔ
ﺍﻟﻲ ﺟﺎﻧﺐ ﺃﻧﻬﺎ ﺃﻛﺜﺮ ﺻﺤﻴﺔ ﻟﻌﺪﻡ ﻣﺴﺎﻣﻴﺘﻬﺎ ،ﻭﻟﻜﻨﻬﺎ
ﺍﻟﻌﻠـــﻮﻡ ﺑﺠﺎﻣﻌـــﺔ ﻋﻴـــﻦ ﺷـــﻤﺲ ،ﺍﻻﺳـــﺘﺎﺫ ﺍﻟﺪﻛﺘﻮﺭ
ﺃﻛﺜﺮ ﺗﻜﻠﻔـــﺔ ﺑﺤﻮﺍﻟﻲ ﺍﻟﻀﻌﻒ .ﻭﺇﺗﻀﺢ ﺃﻥ ﺍﻟﻌﻤﻼﺕ
ﺭﻳـــﺎﺽ ﻓﺘﺢ ﺍﷲ ﺑﺼﻠﺔ ﺭﺋﻴﺲ ﻗﻄـــﺎﻉ ﺍﻹﺩﺍﺭﺓ ﺍﻟﻌﺎﻣﺔ
ﺍﻟﻮﺭﻗﻴﺔ ﺗﻘﺎﻭﻡ ﺍﻟﺤﺮﺍﺭﺓ ﺑﺸﻜﻞ ﺃﻓﻀﻞ.
ﻷﺑﺤﺎﺙ ﺍﻟﺘﺰﻳﻴﻒ ﻭﺍﻟﺘﺰﻭﻳﺮ ﻭﻛﺒﻴﺮ ﺍﻟﺨﺒﺮﺍﺀ ﺑﻤﺼﻠﺤﺔ
ﻛﻤﺎ ﺃﻛﺪﺕ ﻋﻠﻰ ﺃﻥ ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺼﻤﻴﻤﺎﺕ
ﺍﻟﻄﺐ ﺍﻟﺸـــﺮﻋﻲ ﺑـــﻮﺯﺍﺭﺓ ﺍﻟﻌـــﺪﻝ ﻭﺍﻻﺳـــﺘﺎﺫ ﺍﻟﺪﻛﺘﻮﺭ
ﻭﺍﻷﺣﺒـــﺎﺭ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓـــﻲ ﻧﻮﻋﻲ ﺍﻟﻌﻤـــﻼﺕ ﺗﻜﺎﺩ
ﭼﻮﺭﭺ ﻧﻮﺑﺎﺭ ﺳـــﻴﻤﻮﻧﻴﺎﻥ ﻣﻦ ﻛﻠﻴﺔ ﺍﻟﻔﻨﻮﻥ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ
ﺗﻜﻮﻥ ﻭﺍﺣﺪﺓ ،ﺍﻻ ﺃﻧﻬﻤﺎ ﻳﺨﺘﻠﻔﺎﻥ ﻓﻲ ﺑﻌﺾ ﺍﻟﻌﻨﺎﺻﺮ
ﺍﻟﺘﺄﻣﻴﻨﻴﺔ ﻭﺧﻮﺍﺹ ﻭﻃﺒﻴﻌﺔ ﺍﻟﻤﺎﺩﺓ ﺍﻟﺨﺎﻡ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ، ﺣﻴـــﺚ ﺗﺘﻤﻴﺰ ﺍﻟﻌﻤﻼﺕ ﺍﻟﻮﺭﻗﻴـــﺔ ﻣﺜ ً ﻼ ﺑﻮﺟﻮﺩ ﻋﻨﺎﺻﺮ
ﻭﻧﻮﻗﺸـــﺖ ﺍﻟﺮﺳﺎﻟﺔ ﻓﻲ ﻗﺴـــﻢ ﺍﻟﻜﻴﻤﻴﺎﺀ ﺑﻜﻠﺔ ﺍﻟﻌﻠﻮﻡ
ﺍﻟﻤﺎﺋﻴﺔ ﺍﻟﻤﺨﺘﻠﻔﺔ ﻭﺷﺮﺍﺋﻂ ﺍﻟﻀﻤﺎﻥ ﺍﻟﻤﺘﻨﻮﻋﺔ ،ﺑﻴﻨﻤﺎ ﺗﺘﻤﻴﺰ ﺍﻟﻌﻤﻼﺕ ﺍﻟﭙﻮﻟﻤﺮﻳﺔ ﺑﻮﺟﻮﺩ ﺍﻟﺸـــﺒﺎﻙ ﺍﻟﺸﻔﺎﻑ ﻭﻋﻨﺎﺻﺮﻩ ﺍﻟﻤﺘﻨﻮﻋﺔ ﺩﺍﺧﻞ ﺍﻟﺒﻮﻟﻤﺮ ﻧﻔﺴﻪ. ﻭﻟﻘﺪ ﺇﺣﺘﻮﺕ ﺍﻟﺮﺳـــﺎﻟﺔ ﺃﻳﻀﴼ ﻋﻠـــﻰ ﺍﻟﺠﺰﺀ ﺍﻟﺘﺠﺮﻳﺒﻲ ﻭﺍﻟﺬﻱ ﻳﺸـــﺮﺡ ﺍﻟﺘﺠﺎﺭﺏ ﺍﻟﻤﻌﻤﻠﻴـــﺔ ﻭﺍﻟﻤﻌﻤﻠﻴﺔ ﺍﻟﺘﻲ ﺃﺟﺮﻳـــﺖ ﻟﺪﺭﺍﺳـــﺔ ﺍﻟﺨـــﻮﺍﺹ ﺍﻟﻤﺨﺘﻠﻔـــﺔ ﻟـــﻜﻼ ﻣﻦ ﺍﻟﻌﻤﻼﺕ ﺍﻟﻮﺭﻗﻴـــﺔ ﻭﺍﻟﭙﻮﻟﻤﺮﻳﺔ .ﻭﺇﺳـــﺘﺨﺪﻡ ﺍﻟﺒﺎﺣﺚ ١٤٠ﻣﺮﺟﻌﴼ ﺣﺪﻳﺜﴼ ﺩﺍﺧﻞ ﺍﻟﺮﺳﺎﻟﺔ. ﻓـــﻲ ﺍﻟﻨﻬﺎﻳـــﺔ ﺃﻛـــﺪ ﺍﻟﺠﻤﻴـــﻊ ﺃﻥ ﻛﻼ ﻣـــﻦ ﺍﻟﻌﻤﻠﺘﻴﻦ ﻟﺪﻳﻬﻤـــﺎ ﺍﻟﻌﺪﻳﺪ ﻣـــﻦ ﺍﻟﻤﻤﻴـــﺰﺍﺕ ﻭﺍﻟﺨﺼﺎﺋﺺ ﺍﻟﺘﻲ ﻳﺠـــﺐ ﺃﻥ ﺗﺪﺭﺱ ﻭﺗﺤﻠﻞ ﻣـــﻦ ﻗﺒﻞ ﺍﻟﻤﺘﺨﺼﺼﻮﻥ ﻭﺍﻟﺒﻨـــﻮﻙ ﺍﻟﻤﺮﻛﺰﻳﺔ ﻭﺧﺒﺮﺍﺋﻬﺎ ،ﻭﺍﻟﺬﻳﻦ ﻳﺴـــﺘﻄﻴﻌﻮﻥ ﺑﻌـــﺪ ﺫﻟـــﻚ ﺗﺤﺪﻳـــﺪ ﻣـــﺪﻯ ﺗﻮﺍﻓـــﻖ ﻭﻣﻨﺎﺳـــﺒﺔ ﺃﻯ ﻣـــﻦ ﺍﻟﺘﻘﻨﻴﺘﻴـــﻦ ﻟﻠﻈـــﺮﻭﻑ ﺍﻹﻗﺘﺼﺎﺩﻳـــﺔ ﻭﺍﻟﺜﻘﺎﻓﻴـــﺔ ﻭﺍﻹﺟﺘﻤﺎﻋﻴﺔ ﻭﺍﻟﺘﺪﺍﻭﻟﻴﺔ ﻟﻜﻞ ﺩﻭﻟﺔ ﺣﺴﺐ ﻣﺘﻄﻠﺒﺎﺗﻬﺎ ﻭﺇﺣﺘﻴﺎﺟﺎﺗﻬﺎ.
ME Printer March 2010
ﺍﻟﻄﺒﻴﻌـــﻲ ﻭﺑﻴـــﻦ ﺍﻟﻌﻤـــﻼﺕ ﺍﻟﻮﺭﻗﻴـــﺔ ﺫﺍﺕ ﺍﻟﺒﻮﻟﻤـــﺮ
ﺍﻟﻌﻠﻮﻡ ﺑﺠﺎﻣﻌﺔ ﺍﻷﺯﻫﺮ. ﻭﻟﻘﺪ ﺗﻨﺎﻭﻟﺖ ﺍﻟﺮﺳـــﺎﻟﺔ ﺩﺭﺍﺳـــﺔ ﺍﻟﺨـــﻮﺍﺹ ﺍﻟﻄﺒﻴﻌﻴﺔ
ﺗﺄﻣﻴﻨﻴﺔ ﻣﺪﻣﺠﺔ ﺩﺍﺧﻞ ﺍﻟﻮﺭﻕ ﻧﻔﺴـــﻪ ﻣﺜﻞ ﺍﻟﻌﻼﻣﺎﺕ
ﺍﻟﻌﺪ ﺍﻟﺘﻨﺎﺯﻟﻲ ﻟﻤﻌﺮﺽ ﺁﻳﺒﻜﺲ ٢٠١٠ﺑﺪﺃ ﺑﺎﻟﻔﻌﻞ ،ﻭﻗﺪ ﺣ ّﻮﻟﻨﺎ ﺗﺮﻛﻴﺰﻧﺎ ﺑﺎﻟﻜﺎﻣﻞ ﻧﺤﻮ ﻫﺬﺍ ﺍﻟﺤﺪﺙ ﺍﻟﻌﻤﻼﻕ .ﻭﻳﺰﻋﻢ
ﻣﻨﻈﻤـــﻮ ﺍﻟﻤﻌـــﺮﺽ ﺃﻥ ﻫﺬﻩ ﺍﻟـــﺪﻭﺭﺓ ﻣﻦ ﺁﻳﺒﻜﺲ ﻫﻲ ﺍﻷﻫﻢ ﻣـــﻦ ﺑﻴﻦ ﺟﻤﻴﻊ ﺍﻟﺪﻭﺭﺍﺕ ﺍﻟﺘـــﻲ ﺃﻗﻴﻤﺖ ﺣﺘﻰ ﺍﻵﻥ ﻭﻧﺤﻦ ﻧﺼﺪﻕ ﻣﺎ ﻳﻘﻮﻟﻮﻥ .ﻓﻨﺤﻦ ﺍﻵﻥ ﻭﺳـــﻂ ﺃﺳـــﻮﺃ ﺣﺎﻻﺕ ﺍﻟﺮﻛﻮﺩ ﺍﻟﺘﻲ ﺗﻤﺮ ﻋﻠﻰ ﺍﻻﻗﺘﺼﺎﺩ ﺍﻟﻌﺎﻟﻤﻲ ،ﻭﻣﻊ ﻫﺬﺍ ﻓﺈﻧﻨﺎ ﻧﺒﺤﺚ ﻋﻦ ﻋﻼﻣﺎﺕ ﻟﻠﺘﻌﺎﻓﻲ .ﻭﻗﺪ ﻳﻤﺜﻞ ﺁﻳﺒﻜﺲ ﻣﻨﻌﻄﻔﴼ ﻟﻠﺼﻨﺎﻋﺔ ﻣﻦ ﻋﺪﺓ ﻭﺟﻮﻩ ،ﺇﺫ ﺳﻴﺠﺘﺬﺏ ﺍﻟﻤﻌﺮﺽ ﺍﻟﻤﻌﻨﻴﻴﻦ ﺑﺎﻟﻄﺒﺎﻋﺔ ﻣﻦ ﻛﺎﻓﺔ ﺃﺭﺟﺎﺀ ﺍﻟﻤﻌﻤﻮﺭﺓ ﻭﺳـــﻴﻀﻔﻲ ﺷـــﻌﻮﺭﴽ ﺑﺎﻟﻮﻻﺀ ﻟﻬﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ ﺑﻴﻦ ﺍﻟﻤﺘﺨﺼﺼﻴﻦ ﻓﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢ. ﻭﻧﻘـــﺪﻡ ﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﺗﻐﻄﻴﺔ ﺷـــﺎﻣﻠﺔ ﻟﻘﻤﺔ ﺁﻳﺒﻜﺲ ﺍﻟﺪﻭﻟﻴﺔ ﻭﺍﻟﺘﻲ ﺃﻗﻴﻤـــﺖ ﻓﻲ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻟﺒﺮﻳﻄﺎﻧﻴﺔ ﻟﻨﺪﻥ ﻟﻠﻔﺘﺮﺓ
١١-٧ﻓﺒﺮﺍﻳـــﺮ ﺍﻟﻤﺎﺿـــﻲ ،ﻭﻗـــﺪ ﺟﻤﻊ ﺍﻟﻤﺆﺗﻤﺮ ٧٨ﺻﺤﻔﻴـــﴼ ﻳﻤﺜﻠﻮﻥ ﻣﺎ ﻳﺰﻳﺪ ﻋﻠﻰ ﻣﺎﺋﺔ ﻣﺠﻠـــﺔ ﺃﻭ ﺻﺤﻴﻔﺔ ﻣﻌﻨﻴﺔ ﺑﺸـــﺆﻭﻥ ﺍﻟﻄﺒﺎﻋﺔ ﺑﻤﺎ ﻓﻲ ﺫﻟﻚ ﻣﺠﻠﺘﻨﺎ .ME Printerﻭﻗﺪ ﻋﺮﺿﺖ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﻛﺒﺮﻳﺎﺕ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ ﻣﻦ ﻗﺒﻴﻞ :ﺯﻳﺮﻭﻛﺲ ،ﻓﻮﺟﻲ ،ﻛﺎﻧﻮﻥ ،ﺃﻭﺷﻲ ﻭﺑﻴﺘﻨﻲ ﺑﻮﻳﺲ ﺧﻄﻄﻬﺎ ﺍﻷﻭﻟﻴﺔ ﻵﻳﺒﻜﺲ ﺗﺘﻀﻤﻦ ﻧﻈـــﺮﺓ ﻋﺎﻣـــﺔ ﻟﻠﻤﻨﺘﺠﺎﺕ ﺍﻟﺠﺪﻳـــﺪﺓ ﺍﻟﺘﻲ ﻫﻲ ﺑﺼﺪﺩ ﺇﻃﻼﻗﻬﺎ .ﻭﻛﺬﻟﻚ ﻭﺑﻤﻨﺎﺳـــﺒﺔ ﺁﻳﺒﻜﺲ ،ﻓﻘـــﺪ ﺃﺩﺭﺟﻨﺎ ﺍﻟﻤﻘﺎﻟﺔ
ﺳﻴﻀﻔﻲﺁﻳﺒﻜﺲ ﺷﻌﻮﺭﴽﺑﺎﻟﻮﻻﺀ ﻟﻬﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ ﺑﻴﻦ ﺍﻟﻤﺘﺨﺼﺼﻴﻦﻓﻲ ﺍﻟﻄﺒﺎﻋﺔﻓﻲﺟﻤﻴﻊ ﺃﻧﺤﺎﺀﺍﻟﻌﺎﻟﻢ
ﺍﻷﻭﻟﻰ ﻣﻦ ﺳﻠﺴﻠﺔ ﺍﻟﻤﻘﺎﻻﺕ ﺣﻮﻝ ﺗﻮﺟﻬﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻲ ﺳﺘﺘﻮﺍﺻﻞ ﺗﻤﻬﻴﺪﴽ ﻟﻠﻌﺮﺽ. ﻳـــﺰﺩﺍﺩ ﺗﺤﺼﻴـــﻞ ﺩﻓﻌﺎﺕ ﺍﻷﺟﻮﺭ ﺻﻌﻮﺑﺔ ﺣﺘﻰ ﺃﺿﺤﻰ ﺻﺪﺍﻋﴼ ﻟﻠﻘﺎﺋﻤﻴﻦ ﻋﻠﻰ ﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﻫﺬﻩ ﺍﻟﻈﺮﻭﻑ ﺍﻟﺼﻌﺒﺔ،
ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ
ﻭﻫﻨﺎ ﻳﻄﺮﺡ ﻣﺤﺮﺭﻧﺎ ﺍﻟﻤﺸـــﺎﺭﻙ ﺭﻭﺩ ﻫﺎﻳﻴﺲ ﺧﻄﻮﺍﺕ ﺗﺴـــﺎﻋﺪ ﻋﻠﻰ ﺍﻟﺘﺤﻜﻢ ﺑﺎﻟﺪﻳﻮﻥ ﻭﻛﻴﻔﻴﺔ ﻣﺮﺍﻗﺒﺔ ﺳـــﺠﻼﺕ ﺍﻟﺴﺪﺍﺩ. ﻭﻣـــﻊ ﻫـــﺬﺍ ﺍﻟﻌﺪﺩ ﻣـــﻦ ،ME Printerﻧﺴـــﺎﻫﻢ ﻛﺬﻟﻚ ﻓﻲ ﺍﻟﻌﺪﺩ ﺭﻗـــﻢ ١٠ﻣـــﻦ UAE Printerﻭﻫﻮ ﻣﺨﺼﺺ ﺑﺎﻟﻜﺎﻣـــﻞ ﻟﺠﻮﺍﺋـــﺰ ﺩﺑـــﻲ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻲ ﻓـــﻲ ﻃﺮﻳﻘﻬﺎ ﻟﺘﺼﺒﺢ ﺣﺪﺛﴼ ﻋﺎﻟﻤﻴـــﴼ .ﻟﻘﺪ ﺃﺻﺒﺢ ﺣﻔﻞ ﺗﻮﺯﻳـــﻊ ﺟﻮﺍﺋﺰ ﺩﺑﻲ ﻟﻠﻄﺒﺎﻋـــﺔ ﺣﺪﺛﴼ ﻛﺒﻴﺮﴽ ﻟﺪﻭﻝ ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ ،ﻭﻧﺤﻦ ﻓﻲ ME Printerﻣﺴـــﺮﻭﺭﻭﻥ ﻷﻥ ﻧﺼﺒﺢ ﺟﺰﺀﴽ ﻣﻦ ﻫﺬﺍ ﺍﻟﺘﻄﻮﺭ ﺍﻟﻨﺎﺟﺢ ﻟﻬﺬﺍ ﺍﻟﺤﺪﺙ.
ﺍﻟﻌﺮﺍﻕ :ﺇﺯﺩﻫﺎﺭ ﺃﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﻴﻦ ﻗﺒﻴﻞ ﺑﺪﺀ ﺍﻹﻧﺘﺨﺎﺑﺎﺕ ﻣﺮﺷﺤﻮ ﺍﻹﻧﺘﺨﺎﺑﺎﺕ ﻳﺴﻌﻮﻥ ﺍﻟﻰ ﻛﺴﺐ ﺍﻟﺘﺄﻳﻴﺪ ﻋﻠﻰ ﻧﻄﺎﻕ ﻭﺍﺳﻊ ﻣﻦ ﺧﻼﻝ ﻭﺳﺎﺋﻞ ﺍﻹﻋﻼﻡ ﺍﻟﻤﻄﺒﻮﻋﺔ
ﻟـــﺪﻯ ﺍﻟﻄﺒﺎﻋﻮﻥ ﻓـــﻲ ﺍﻟﻌﺮﺍﻕ ﺃﻛﺜﺮ ﻣﻦ ﺳـــﺒﺐ ﻭﺍﺣﺪ ﻟﻺﺑﺘﻬﺎﺝ ﻗﺒﻴﻞ ﺑـــﺪﺀ ﺍﻻﻧﺘﺨﺎﺑﺎﺕ ﺍﻟﺒﺮﻟﻤﺎﻧﻴﺔ ﺍﻟﻤﺰﻣﻊ ﺇﺟﺮﺍﺅﻫﺎ ﻓﻲ ﺷﻬﺮ ﻣﺎﺭﺱ ﺍﻟﺠﺎﺭﻱ .ﻓﻔﻲ ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ ME Printer March 2010
ﺍﻟﺒـــﻼﺩ ،ﺗﻌﻤﻞ ﺃﻛﺜﺮ ﻣﻦ ٥٠٠ﻣﻄﺒﻌﺔ ١٥٠ ،ﻣﻨﻬﺎ ﻓﻲ
ﺑﻐـــﺪﺍﺩ ﻭﺣﺪﻫﺎ ،ﻋﻠﻰ ﻣـــﺪﺍﺭ ﺍﻟﺴـــﺎﻋﺔ ﻭﺗﺘﻨﺎﻓﺲ ﻓﻴﻤﺎ ﺑﻴﻨﻬﺎ ﻋﻠﻰ ﺷـــﺮﻳﺤﺔ ﻛﺒﻴﺮﺓ ﻣﻦ ﺍﻷﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ، ﺍﻟﺘﻲ ﻳﺘﻮﻗﻊ ﺍﻥ ﺗﺒﻠﻎ ﻗﻴﻤﺘﻬﺎ ﻧﺤﻮ ١٠ﻣﻼﻳﻴﻦ ﺩﻭﻻﺭ، ﻭﺗﺘﻀﻤـــﻦ ﺇﻧﺘـــﺎﺝ ﻻﻓﺘـــﺎﺕ ﻭﻛﺘﻴﺒـــﺎﺕ ﻭﻣﻠﺼﻘـــﺎﺕ ﻟﻠﻤﺮﺷﺤﻴﻦ ﺍﻟﻤﺸﺎﺭﻛﻴﻦ ﻓﻲ ﺍﻹﻧﺘﺨﺎﺑﺎﺕ.
ﻳﻘﻮﻝ ﻋﻤﺮ ﺣﺎﻣﺪ ،ﺻﺎﺣﺐ ﺷﺮﻛﺔ ﺍﻟﺴﻤﺎ ﻟﻠﻄﺒﺎﻋﺔ ﻓﻲ
ﺍﻟﺒﻼﺳـــﺘﻴﻚ ،ﻭﺍﻟﻼﻓﺘﺎﺕ ﺍﻟﻤﻄﺒﻮﻋـــﺔ ﻋﻠﻰ ﺍﻟﻘﻤﺎﺵ،
ﺣﻲ ﺍﻟﻤﺘﻨﺒﻲ ﻭﺳـــﻂ ﺑﻐﺪﺍﺩ” :ﻓﻲ ﻏﻀﻮﻥ ﺃﺳﺒﻮﻋﻴﻦ
ﻭﻃﺒﺎﻋﺔ ﺻﻮﺭ ﺍﻟﻤﺮﺷﺤﻴﻦ .ﻭﻓﻲ ﻫﺬﻩ ﺍﻟﺤﺎﻟﺔ ،ﺇﺳﺘﻌﺪ
ﻓﻘـــﻂ ،ﻗﻤﺖ ﺑﺈﻧﺠﺎﺯ ﻣﻬﺎﻡ ﻃﺒﺎﻋﻴﺔ ﺗﺠﺮﻯ ﻓﻲ ﺍﻟﻌﺎﺩﺓ
ﺃﺣﻤﺪ ﺳـــﻠﻔﴼ ﻟﻤﻮﺍﺟﻬﺔ ﺃﻣـــﺮ ﻛﻬـــﺬﺍ .ﻭﻳﻀﻴﻒ”:ﻗﻤﻨﺎ
ﻓﻲ ﻏﻀﻮﻥ ﺳﺘﺔ ﺃﺷﻬﺮ“ .ﻓﻘﺪ ﺍﺯﺩﺍﺩ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋـــﺔ ﻣﻨـــﺬ ﺇﻧﻄـــﻼﻕ ﺣﻤﻠـــﺔ ﺍﻟﺘﺮﺷـــﻴﺢ ﻓﻲ ١٢
ﺑﺎﻻﺳﺘﻌﺪﺍﺩ ﻓﻲ ﻭﻗﺖ ﻣﺒﻜﺮ ،ﻭﻗﺪ ﺍﺳﺘﻮﺭﺩﺕ ﻃﺎﺑﻌﺎﺕ ﺟﺪﻳـــﺪﺓ ﺫﺍﺕ ﻗﺪﺭﺍﺕ ﺃﻋﻠﻰ ﻓﻀ ً ﻼ ﻋﻦ ﺗﻜﺪﻳﺲ ﺣﺒﺮ
ﻓﺒﺮﺍﻳـــﺮ ،ﻣﻤﺎ ﺩﻓـــﻊ ﺑﺤﺎﻣﺪ ﺃﻥ ﻳﻌﻠﻖ ﺑﺸـــﻜﻞ ﻣﺆﻗﺖ
ﺧﺎﺹ ﻟﻬﺬﺍ ﺍﻟﻐﺮﺽ .ﻳﻌﺪ ﻣﻮﺳﻢ ﺍﻻﻧﺘﺨﺎﺑﺎﺕ ﻓﺮﺻﺔ
ﻃﺒﺎﻋﺔ ﺍﻟﺘﻘﺎﻭﻳـــﻢ ﻭﺍﻟﻜﺘﺐ ﻭﺍﻟﻠـــﻮﺍﺯﻡ ﺍﻟﻤﻜﺘﺒﻴﺔ ،ﺍﻟﺘﻲ
ﻋﻈﻴﻤـــﺔ ﻟﻠﻤﻄﺎﺑـــﻊ ﻟﺘﺤﻘﻴﻖ ﺍﻷﺭﺑـــﺎﺡ ،ﺧﺼﻮﺻﴼ ﺍﻧﻨﺎ
ﺗﻌﺪ ﻓﻲ ﺍﻟﻌﺎﺩﺓ ﺍﻟﺪﻋﺎﻣﺔ ﺍﻷﺳﺎﺳـــﻴﺔ ﻟﻌﻤﻠﻪ .ﻭﻳﻀﻴﻒ:
ﻧﻮﺍﺟـــﻪ ﺗﺒﺎﻃﺆﺍ ﺧـــﻼﻝ ﺑﻘﻴﺔ ﺍﻟﻌﺎﻡ ،ﻭﻫـــﺬﻩ ﺍﻟﺤﻤﻼﺕ
”ﻟﻘـــﺪ ﻗﻤﺖ ﺑﻄﺒﺎﻋـــﺔ ﻣﻮﺍﺩ ﺗﺴـــﺘﺨﺪﻡ ﻓـــﻲ ﺍﻟﺤﻤﻠﺔ
ﻛﺎﻧـــﺖ ﺍﻷﻛﺒـــﺮ ﻓﻲ ﺗﺎﺭﻳـــﺦ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﻌـــﺮﺍﻕ .ﺇﺫ
ﺍﻻﻧﺘﺨﺎﺑﻴﺔ ﻟـ ٥٠ﻣﺮﺷـــﺢ ﻣـــﻦ ﻣﺨﺘﻠﻒ ﺍﻻﻧﺘﻤﺎﺀﺍﺕ
ﻳﺘﻨﺎﻓﺲ ﺍﻟﻤﺮﺷﺤﻮﻥ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﻣﻮﺍﺩ ﺣﻤﻠﺘﻬﻢ
ﺍﻟﺪﻋﺎﺋﻴﺔ ﻓـــﻲ ﺃﻭﻝ ﻓﺮﺻﺔ ﻣﻤﻜﻨﺔ ،ﻭﻗـــﺪ ﻋﺎﺩ ﺍﻟﻜﺜﻴﺮ
ﺃﻣـــﺎ ﻓـــﻲ ﺩﺍﺭ ﺍﻷﺯﺩﻗﺔ ﻟﻠﻄﺒﺎﻋﺔ ،ﻓـــﺈﻥ ﻣﺎﻟﻚ ﺍﻟﻤﻄﺒﻌﺔ
ﻣﻨﻬﻢ ﻳﻄﻠﺒﻮﻥ ﺍﻟﻤﺰﻳﺪ ﻣﻦ ﺍﻟﻤﻠﺼﻘﺎﺕ ﻭﺍﻟﻨﺸﺮﺍﺕ“.
ﻋﺎﻣﺮ ﺣﺴـــﻴﻦ ﻗﺪ ﺗﻮﻗﻒ ﻋـــﻦ ﺗﻠﻘﻲ ﻃﻠﺒﺎﺕ ﻃﺒﺎﻋﻴﺔ
ﻭﺃﺿﺎﻑ ﺍﻟﻤﻮﺳـــﻮﻱ” :ﺗﺒﻠﻎ ﻛﻠﻔﺔ ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﻤﻄﺒﻮﻋﺔ
ﺃﺧﺮﻯ ﺑﺴﺒﺐ ﺍﻟﻄﻠﺐ ﺍﻟﻬﺎﺋﻞ ﺍﻟﺬﻱ ﺗﺸﻬﺪﻩ ﻣﻄﺒﻌﺘﻪ
ﻓـــﻲ ﺍﻟﻮﻻﻳـــﺎﺕ ﺍﻟﻤﺘﺤـــﺪﺓ ٨-٦ﺩﻭﻻﺭﺍﺕ ﻟﻜﻞ ﻣﺘﺮ
ﻋﻠﻰ ﻃﺒﺎﻋـــﺔ ﺍﻟﻤﻠﺼﻘﺎﺕ ﺍﻹﻧﺘﺨﺎﺑﻴـــﺔ .ﺇﺫ ﻳﻘﻮﻝ ﻓﻲ
ﻣﺮﺑـــﻊ ،ﻭﺇﻥ ﺳـــﺎﻋﺎﺕ ﺍﻟﻌﻤـــﻞ ﻓﻲ ﻭﻗـــﺖ ﻣﺘﺄﺧﺮ ﻣﻦ
ﻫـــﺬﺍ ﺍﻟﺸـــﺄﻥ” :ﻳﻜﻠﻒ ﻃﺒﺎﻋﺔ ﻣﻠﺼـــﻖ ﻗﻤﺎﺵ ﻭﺍﺣﺪ
ﺍﻟﻠﻴﻞ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺪﺃﺕ ﺗﺆﺗﻲ ﺃﻛﻠﻬﺎ“.
ﻗﻴﺎﺱ ٢,٥ﻣﺘﺮ ) ٢,٧ﻣﺘﺮ( ٦ xﺃﻣﺘﺎﺭ ﺣﻮﺍﻟﻲ ٢٢٥ ﺩﻭﻻﺭ .ﺍﻧـــﻪ ﻏﺎﻟﻲ ﺍﻟﺜﻤﻦ ،ﻭﻟﻜﻦ ﺣﺘﻰ ﺍﻟﻤﺮﺷـــﺤﻮﻥ ﺍﻟﺼﻐﺎﺭ ﺑﺎﺗﻮﺍ ﻳﻄﻠﺒﻮﻥ ﺫﻟﻚ .ﻭﺑﻴﻨﻤﺎ ﻻ ﺗﺰﺍﻝ ﺍﻷﻋﻤﺎﻝ ﻣﺰﺩﻫﺮﺓ ،ﺗﻮﺟـــﺐ ﻋﻠﻲ ﺭﻓﺾ ﻃﻠﺒﺎﺕ ﻋﺪﻳﺪﺓ ﻻﻧﻨﻲ ﻻ ﺍﺳﺘﻄﻴﻊ ﺍﻟﻮﻓﺎﺀ ﺑﻬﺎ ﻗﺒﻞ ﻣﻮﻋﺪ ﺍﻻﻧﺘﺨﺎﺑﺎﺕ“. ﺃﻣـــﺎ ﻣﻄﺒﻌـــﺔ ﺍﺣﻤـــﺪ ﺍﻟﻤﻮﺳـــﻮﻱ ﻓـــﻼ ﺯﺍﻟـــﺖ ﺗﺘﻠﻘﻰ ﻃﻠﺒـــﺎﺕ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻼﻓﺘﺎﺕ ﺍﻟﻀﺨﻤﺔ ﺍﻟﻤﺼﻨﻮﻋﺔ ﻣﻦ
ﺍﻷﺧﺒـــﺎﺭ ﺍﻟﻌﺮﺍﻕ :ﺇﺯﺩﻫﺎﺭ ﺃﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﻴﻦ ﻗﺒﻴﻞ ﺑﺪﺀ ﺍﻹﻧﺘﺨﺎﺑﺎﺕ
ﺩﺑﻲ :ﺍﻟﻤﺘﺤﺪﺓ ﻟﻸﻣﻦ ﻳﻘﻊ ﺍﺧﺘﻴﺎﺭﻫﺎ ﻋﻠﻰ ﻃﺎﺑﻌﺔ ﻣﻮﻟﺮ ﻣﺎﺭﺗﻴﻨﻲ ﻭﻳﺐ ﺃﻭﻓﺴﺖ
ﻣﺼﺮ :ﻣﻨﺎﻗﺸﺔ ﺃﻭﻝ ﺩﻛﺘﻮﺭﺍﻩ ﻣﻦ ﻧﻮﻋﻬﺎ ﻓﻲ ﻣﺼﺮ ﻭﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺃﻓﺮﻳﻘﻴﺎ
ﺷﺮﻛﺔ ﺃﺑﻮﻇﺒﻲ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺗﺠﺎﺭﻱ ﺍﻟﺘﻮﺳﻊ ﺍﻟﺤﺎﺻﻞ ﻓﻲ ﺍﻟﻌﺎﺻﻤﺔ
ﺍﻟﻜﻮﻳﺖ :ﻣﻄﺒﻌﺔ ﺍﻟﻬﺪﻑ ﺗﻌﺰﺯ ﻣﻦ ﻗﺪﺭﺍﺗﻬﺎ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴﺖ ﺑﺎﻟﺘﻐﺬﻳﺔ ﺑﺎﻟﻮﺭﻕ
ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ :ﺩﻳﺠﻲ ﻣﺎﺗﺮﻳﻜﺲ ﺗﻜﻨﻮﻟﻮﺟﻴﺰ ﺗﻌﻠﻦ ﻋﻦ ﻧﻤﻮ ﻛﺒﻴﺮ
ﺍﻟﻜﻮﻳﺖ :ﺩﺍﻳﻨﺎﺟﺮﺍﻑ ﺗﻌﻠﻦ ﻋﻦ ﺻﻔﻘﺎﺕ ﺟﺪﻳﺪﺓ ﻟﻤﻌﺪﺍﺕ ﺍﻟﺘﺸﻄﻴﺐ
ﺍﻟﺴﻌﻮﺩﻳﺔ :ﺷﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ ﺗﻄﻠﻖ ﺗﺸﻜﻴﻠﺔ ﻣﻨﺘﻘﺎﺓ ﻣﻦ ﻣﻨﺘﺠﺎﺕ ﻛﻮﺩﺍﻙ
ﺷﺮﻛﺔ ﺳﻴﺪﻫﻢ ﺗﺤﺘﻔﻞ ﺑﻤﺮﻭﺭ ﺛﻼﺛﻴﻦ ﻋﺎﻣﴼ ﻋﻠﻰ ﺗﺄﺳﻴﺴﻬﺎ
ﺍﻟﺴﻌﻮﺩﻳﺔ :ﺟﻴﺘﻴﻜﺲ ﺍﻟﺴﻌﻮﺩﻳﺔ ٢٠١٠ ﻳﺰﻳﺪ ﻣﻦ ﺇﻧﻔﺎﻕ ﺍﻟﻤﻤﻠﻜﺔ ﻋﻠﻰ ﺗﻘﻨﻴﺔ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ
ﺭﻭﻻﻧﺪ ﺗﻄﻠﻖ ﻃﺎﺑﻌﺔ/ﻗﺎﻃﻌﺔ ﻧﻔﺚ ﺍﻟﺤﺒﺮ ﻣﻊ ﺗﻘﻨﻴﺔ ﺟﺪﻳﺪﺓ ﻟﺮﺃﺱ ﺍﻟﻄﺒﺎﻋﺔ
ﻣﺠﻠﺔ ﺷﻬﺮﻳﺔ ﺷﺎﻣﻠﺔ ﻣﺨﺘﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﺍﻟﺴﻨﺔ ﺍﻟﺴﺎﺑﻌﺔ/ﺍﻟﻌﺪﺩ ﺍﻟﺴﺎﺩﺱ ﻭ ﺍﻟﺴﺘﻮﻥ /ﻣﺎﺭﺱ ٢٠١٠
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ﻣﺸﻜﻠﺔ ﺍﻟﺘﻤﻮﺝ ﻭﺍﻟﺘﻘﻮﺱ ﺍﻟﻌﻜﺴﻲ ﻟﻸﻓﺮﺥ ﻋﻠﻰ ﻃﺎﻭﻟﺔ ﺍﻟﺘﺴﻠﻴﻢ ﺑﻘﻠﻢ :ﺩ .ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ
ﺹ.ﺏ ،٥٠٢١٨٣ .ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ ﺩﺑﻲ ،ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻫﺎﺗﻒ+٩٧١ ٤ ٣٩١ ١٢ ١٠ : ﻓﺎﻛﺲ+٩٧١ ٤ ٣٩٠ ٩٥ ٦١ : ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲinfo@meprinter.com : ﻣﻮﻗﻊ ﺍﻹﻧﺘﺮﻧﺖwww.meprinter.com : ﻣﺪﻳﺮ ﺍﻟﻨﺸﺮ ﻟﻠﻤﺠﻤﻮﻋﺔ ﻣﺮﺗﻀﻰ ﻛﺮﻳﻤﻴﺎﻥ
ﻫﻴﺌــﺔ ﺍﻟﺘﺤـــﺮﻳﺮ ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ email@example.com ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻟﻌﺮﺑﻲ ﺩ .ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ firstname.lastname@example.org ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻹﻧﺠﻠﻴﺰﻱ ﺭﻭﺩ ﻫﺎﻳﺰ email@example.com ﺍﻟﻤﺤﺮﺭﻭﻥ ﻫﺒـــﺔ ﻣﻮﺳــــﻰ +٩٧١ ٤ ٣٩١ ١٢ ٠٨ firstname.lastname@example.org ﺩﻧﻴﺲ ﻣﺎﺛﻴﻮ ﺩﺍﻧﻴﺎﻝ +٩٧١ ٤ ٣٩١ ١٥٩٨ email@example.com ﺩ.ﻳﻮﻧﺲ ﺷﻜﺮﺧﺂﻩ firstname.lastname@example.org ﺍﻟﻤﺨﺘﺼﻮﻥ ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﻓﻲ ﺍﻟﺘﺤﺮﻳﺮ ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ )ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ( email@example.com ﻟﻮﺭﻳﻞ ﺑﺮﻭﻧﺮ )ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ( firstname.lastname@example.org ﻣﺪﻳﺮ ﺷﺆﻭﻥ ﺍﻟﻌﻤﻼﺀ ﺑﺮﺍﺑﻮﻻ ﺟﺎﻧﺪﺭﺍﻥ ﺑﻲ ﺃﻡ +٩٧١ ٤ ٣٩١ ١٢ ٠٧
ﻣﺼﻤﻢ ﺟﺮﺍﻓﻴﻜﻲ ﺳﻤﻼﻝ ﺍﺱ +٩٧١ ٤ ٣٩١ ١٢ ٠٦ email@example.com ﺍﻹﻋﻼﻧﺎﺕ +٩٧١ ٤ ٣٩١ ١٢ ١٠ meprinter @meprinter.com ﺗﻮﺟﻪ ﺍﻟﻤﺮﺍﺳﻼﺕ ﺇﻟﻰ ﺍﻟﻌﻨﻮﺍﻥ ﺍﻟﺘﺎﻟﻲ: ﻣﺠﻠﺔ ME Printer ﺹ.ﺏ ،٥٠٢١٨٣ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ ﺑﻨﺎﻳﺔ ﺭﻗﻢ ،٩ﻣﻜﺘﺐ ﺭﻗﻢ ٢١٤ ﺩﺑﻲ ،ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ firstname.lastname@example.org ﻃﺒﻌﺖ ﻓﻲ ﻣﻄﺒﻌﺔ ﺃﻃﻠﺲ ﺟﻤﻴﻊ ﺣﻘﻮﻕ ﺍﻟﻄﺒﻊ ﻭﺍﻟﻨﺸﺮ ﻣﺤﻔﻮﻇﺔ
ﻣﺠﻠـــﺔ ME Printerﺍﻟﺸـــﺮﻳﻚ ﺍﻹﻋﻼﻣـــﻲ
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