BUILD YOUR TRIBE
You will want to do some keyword research to find the best words to use in your description, utilizing the top keywords for your business. For example: “Car Wash in Seattle." "Bed and Breakfast in New Orleans." "Homestyle restaurant in Denver." "Boutique clothing in Reno." These are just some examples of how you can incorporate SEO into your business description on Facebook, to drive more traffic to your Facebook page.
Adding Pictures As you set up your business page, one of the first things that Facebook will ask you for is a profile picture. This picture needs to be a reflection of your business. You can use a picture that shows a collection of your products, a photo that features the front of your business, or even a picture of you or one of your employees performing a service that you offer.
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