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ARE YOU READY FOR YOUR NEXT GREAT ADVENTURE? START PLANNING YOUR SHIFT INTO COLLEGE


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START PLANNING YOUR INTO COLLEGE


Sooo...

IT’S ABOUT THAT TIME TO START PREPARING FOR COLLEGE...


ARE YOU READY?


IT’S COMING UP QUICKLY...


and before you know it...


IT GETS LIKE THIS...


WITH SO MUCH TO DO...


HOW DO YOU KNOW... if you are making the right decision?


inhale


exhale

WE KNOW WHAT TO DO.


OUR MISSION IS TO BE THERE FOR YOU, THROUGH THICK & THIN WHILE YOU PREPARE FOR COLLEGE. yours truly,


IS THE ONLY student aimed resource

THAT CONNECTS HIGH SCHOOL STUDENTS DIRECTLY TO COLLEGE STUDENTS IN AN ONLINE DATABASE.


“nothing is better than

having another college student help you...�

Becky Allen, college freshman


THE FUTURE WILL BE CONFUSING and you may need some help...

AND...


EXISTING TOOLS DO NOT OFFER WHAT YOU NEED


EXISTING MARKET LOOKS GENERIC & BORING


MYFUTURE.COM

the competition: Existing college and career guidance websites do not connect students to real people. They offer connections to school websites and other career finding websites. These existing sites all look very similar to one another. The design is not interesting or user friendly, and looks cheap and outdated. Shift seeks to stand out against this competition with color and style.


CAREER CRUISING

CAREER BUILDER

COLLEGE BOARD

COLLEGE VIEW

FEDERAL STUDENT AID

EDUCATION CONNECTION


IS DIFFERENT FROM THE REST:


.

DYNAMIC

IMITATIVE

.. ..

CAREER CRUISING

COLLEGE VIEW

EDUCATION CONNECTION

. .

.

FEDERAL STUDENT AID

MY FUTURE

ORIGINAL

COLLEGE BOARD

CAREER BUILDER

STATIC

Existing brands look similar: they are very sterile and do not stand out. Shift stands apart from the competition with its dynamic and original design.


EXISTING BRANDS DO NOT FORM THE CONNECTIONS STUDENTS NEED...


PARENTS > STUDENTS PARENTS > UNIVERSITY COUNSELORS > STUDENTS STUDENTS > UNIVERSITY but not one connects...

STUDENTS > STUDENTS


How shift helps me...


MENTALLY SPIRITUALLY FUNCTIONALLY SOCIALLY


MENTAL I feel that I am making a smarter, better decision for my post-high school graduation plans, and for my future.


SPIRITUAL Helps me feel that I am more in control of my own destiny, and that the future I have ahead of me is more exciting and clear.


FUNCTIONAL Allows me to connect to colleges, universities, and other opportunities I may not otherwise know how to communicate with.


SOCIAL Allows me to connect to others and start a new social experience I will have in college and in my post-high school life. It also makes me look like I have my act together to both my peers and parents.


SPEAKS TO MANY DIFFERENT TYPES OF STUDENTS ON MANY DIFFERENT LEVELS.


THE INDECISIVE OVERACHIEVER Emily is a high school senior in Charlotte, North Carolina. She is a very good student, finishing with a GPA of 4.2 in her class. She is looking at seven different schools including Duke, University of North Carolina, Wake Forest, Baylor, Eastern Carolina, Georgetown, and Elon. She is a smart girl and has considered her options many times. College is such a huge decision, and she cannot make up her mind on the college of her choice. Each school has both positives and negatives, and therefore the logical decision which has always come so easy to Emily is just not apparent. She has friends at a few of these schools, but not at all of them. Emily is about ready to flip a coin to decide, when she gets a post card in the mail for SHIFT. She goes to the website and signs up for an account. Quickly, Emily is linked up to college students from each school she is considering. She chooses the person she would like to talk to based on her interests and major choices at each school, and meets Kelly, a junior at Elon. Soon after talking to Kelly, Emily realizes that her final decision is Elon, and feels comforted, happy, excited, and ready to conquer the world, as well as college.


Who does shift speak to?


Who does shift speak to?


THE SLACKER Josh is a college sophomore that goes to school at the University of Kansas. He is from Austin Texas, and has been a loyal member of SHIFT since his senior year of high school. Josh learned of SHIFT from his high school guidance counselor when he was a senior, and checked it out. He was your stereotypical slacker in high school, and was very lost when applying to colleges until he signed up for SHIFT. There, he was able to connect to college students with his similar interests and desires. Through SHIFT, he landed upon the University of Kansas, which wasn’t even on his radar before joining SHIFT. He is thankful he joined, and stays a member so that he can reach out to other high school seniors that might be stuck in the same dilemma that he had been in three years before. He gets updates and notifications from SHIFT sent through e-mail to his phone so that he can answer any questions from lost high schoolers looking for help.


THE UNDECIDED MAJOR Sean is a junior in high school from Houston, Texas and has been pressured lately to decide his career path from his parents. The do not want to take him on college tours without his major decided. Sean has spent most of high school playing sports, but will not pursue an athletic career in college due to an injury that occurred earlier this year. He has a few possible careers in mind, and a list of colleges and universities he is interested in, but really has no idea where to start looking. The school websites he glances at are sterile and intimidating. He feels that he is being pressured from everyone including future colleges to decide on a career path. Sean learns of SHIFT through a friend that is a senior and decides to sign up to take a look. He logs on, and creates a profile. He first starts to look at the University of Texas through the site just to look. He is directed to UT student that is currently enrolled as undecided. This is a possibility for Sean. He is next directed to a student enrolled in the Business program at UT. Sean is able to discuss the classes this student takes, and the opportunities that are offered.


Who does shift speak to?


we dream at night...


OF THAT MOMENT WHEN YOU CAN NOT MAKE A DECISION, SO YOU FLIP A COIN. YOU FLIP THE COIN NOT BECAUSE IT SETTLES THE QUESTION FOR YOU, BUT...

BECAUSE IN THAT BRIEF MOMENT WHEN THE COIN IS IN THE AIR, YOU SUDDENLY KNOW WHAT YOU ARE HOPING FOR.


WHAT WE DO...


products & benefits A resource and aid for guiding high school students towards the perfect path into the future by connecting them directly to their college students.

positioning This resource is directed at students, and seeks to connect high school students to other college students, as well as to other resources.

styling Honest, to the point, unique, trendy, and personable. The brand’s style extends from the simple, clever logo into a bright, comprehensive brand for young adults.


mission To aid high school students in connecting to the right college and future path best for the individual student.

vision To connect high school students to the correct people and resources they need to choose the right post high school path for themselves.

values Trust, reliability, respect, personable, clear, easy to use, and to enhance the quality of life the individual is experiencing by providing comfort.


& WHO WE ARE...


THE MARK Above is the standard logo. The logo is built from the typeface DIN Condensed Black. Color variations are shown here. The logo may be used without a white center over a photo, as shown with the bottom four logos to the right.


DIN LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

BOLD CONDENSED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

BLACK CONDENSED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

MEDIUM CONDENSED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

The Only Exception

abcdefghijklmnopqrstuvwxyz

DEMING ABCDEFGHIJKLMN OPQRSTUVWXYZ


C=47, M=41, Y=39, K=4

C=6.92, M=0, Y=100, K=0

C=65, M=0, Y=49, K=0

C=8.63, M=62, Y=7.12, K=0

C=0, M=78.2, Y=7.17, K=0

THE direction Colors and typefaces where chosen to appeal to high school aged students. The color yellow is most dominant color, and was chosen to be loud, memorable, and happy. It is also gender neutral, and references the yellow school bus. The typefaces were chosen to allow for heavy typographic design. They also have a nice contrast of a being trendy and dynamic while also personable to the audience.


graphic elements The graphic elements utilize both clean simple elements and hand made elements. This creates a nice contrast that the audience will identify with. This contrast makes the brand unique and edgy compared to its competition. Different paper textures are utilized throughout the brand serving as a link between the hand made elements and simple graphic elements.


ALL OF THESE ELEMENTS INTERACT,


& WORK TOGETHER TO MAKE make the shift


HOW WE WORK


WHERE WE LIVE: ON THE WEB SHIFT is an online resource, which is easy to join, easy to use, and easy on the eyes. We stand out because of communication possibilities and the personalization capabilities. The screens guide you through a student searching for the right school. Each user creates their own profile and can continually where they are in the college searching process.


The Application allows the user to start from a personalized screen where a chosen list of universities are shown. From here, the user can go on to select more options about a specific university.

Within each school, have personalized categories about that specific school that best fits the users needs.


The user has specific contacts at the university of their choice, where they can connect to real students that are most similar to the user and fit the users needs in a mentor.

Within each school, the user can join discussion boards, as well as start their own discussion, interacting with multiple college students at once.

iPHONE APPLICATION


ADVERTISING


PROMOTIONAL POSTERS


BUSINESS SYSTEM


PROMOTIONAL BROCHURE


BR


Career Cruising My Future

RAND CODE

MISSION

To aid high school students in connecting to the right college and future path best for the individual student.

IMITATIVE

TRANSITION Who does shift speak to? POSITIONING

SHIFT

THE SLACKER SHIFT

This resource is directed at students, and STATIC seeks to connect students to other colVISION lege students, as well as students other resourcTo connect high school to the es. correct people and resources they need to choose the right post high school path.

CONNECT

SOFT/WEAK

STYLING Honest, to the point, unique, VALUES

Is trustworthy, reliable, respected, personable, clear, and to the point.

WORKS BECAUSE IT IS MADE FOR STUDENTS, AND SPEAKS TO THEM ON A


READY FOR YOUR INTO COLLEGE?


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Shift Brandbook