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HELLO, I AM SAM FINE


SHIFT SHIFT SHIFT SHIFT

BRAND IDENTITY

Shift is a resource for high school students to help aid them in the decision making process of applying and choosing the college that best suits their needs. Shift does this by connecting high school students to real college students in an online social networking database.


SHIFT, BRAND IDENTITY Business System and Collateral Materials


SHIFT, BRAND IDENTITY Brochure Design


SHIFT, BRAND IDENTITY Collateral Material


SHIFT, BRAND IDENTITY Promotional Posters


SHIFT, BRAND IDENTITY Web and iPhone Application


computer Engineering Inc.

branding

This business system was created at my internship at REACTOR Design Studio, for a software engineering company. The logo is designed to represent the parts of a whole. The clean logo and unique color palette make this brand stand out against the competition.


wanderlust magazine

editorial design

Wanderlust Magazine is collaborative travel magazine for students studying abroad. This was created along with three other students with whom I studied in Trier Germany for five months. We explored experimental typographic layouts and utilized our own photography to make up this Wanderlust..


WANDERLUST MAGAZINE, EDITORIAL DESIGN Feature Article


WANDERLUST MAGAZINE, EDITORIAL DESIGN Department & Photo Essay


WANDERLUST MAGAZINE, EDITORIAL DESIGN Photo Essay


SSCCHHWWAARRZZEE KKAATTZZ

ZELLER

SSCCHHWWAARRZZEE KKAATTZZ

ZELLER

R RIIE ESL SLIING NG T TRO ROCK CKE EN N

R RIIE ESL SLIING NG T TRO ROCK CKE EN N

DDEEUUTTSSCCHHEERR QQUUAALLIITTÄÄTTSSWWEEIINN

DDEEUUTTSSCCHHEERR QQUUAALLIITTÄÄTTSSWWEEIINN

2012 2012

2012 2012

12% 12%vol vol0,75l 0,75l

12% 12%vol vol0,75l 0,75l

PPRROODDUUCCTT OOFF GGEERRMMAANNY Y

PPRROODDUUCCTT OOFF GGEERRMMAANNY Y

ZSK Wine Label

package design

Label design for the German wine company, Zeller Schwarze Katz. This well received brand in the Mosel region of Germany was looking to update the look of their brand. Using a little humor, and modern appeal, the brand is redone to appeal to existing customers and a younger audience.


zsk, package design


sodasavor

carbonate your life

Sodasavor

branding

This conceptual product keeps beverages carbonated. The design is associated closely with the purpose of the product, by using literal visual elements. These elements force a kind of engagement with the consumer. The logo elements are simple in contrast to the bright photography paired with the logo.


sodasavor, BRAND IDENTITY Folded Brochure


sodasavor, BRAND IDENTITY Collateral Material


THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG STEIPE

DISPLAY TYPEFACE DESIGN

Steipe is a display typeface I designed while studying in Trier, Germany. I was inspired by the acute angles of the architecture in Trier. The sharp roof of one of the buildings in Trier is called steipe. This typeface was inspired by old, Gothic architecture, but in contrast functions in modern environment.


sTEIPE TYPEFACE DESIGN Poster Application


FIVE MONTHS NINE COUNTRIES SIXTEEN CITIES

European Art & Culture

Book DESIGN

This travel journal is my of the different types of art and culture that inspired me while I was studying abroad. The book explores various cities and the different cultural experiences that can be offered while traveling in each city.


European Art & Culture, book design


COLOR STUDY, A VISUALIZATION OF MY PROJECTS USING BLOOM’S TAXONOMY & AIGA/NASAD COMPETENTCIES CHAMELEON POSTER

TYPOGRAPHY I

TYPOGRAPHY I

VISUAL COMMUNICATIONS

VISUAL COMMUNICATIONS

VISUAL COMMUNICATIONS

CHAMELEON MOTION GRAPHIC

TYPOGRAPHY I

VISUAL COMMUNICATIONS

JAN TSCHICHOLD TYPOGRAPHIC LAYOUTS

ADDERALL INFOGRAPH

TYPOGRAPHY I

INTERSTATE TYPOGRAPHIC STUDY

ADOBE CASLON TYPE IN MOTION

FAST, CHEAP, & OUT OF CONTROL DVD PACKAGE

GRAPHIC DESIGN I

GRAPHIC DESIGN I

TYPOGRAPHY II

THE ART OF PSYCOGRAPHICS, MAGAZINE LAYOUT

BIODIESEL

BOOK JACKET SERIES

GRAPHIC DESIGN I

TYPOGRAPHY II

TYPOGRAPHY II

TYPOGRAPHY III

TYPOGRAPHY II

DANCE MARATHON POSTERS

PREHISTORYIC INFOGRAPH

SODA SAVOR BRAND IDENTITY

TYPOGRAPHIC SPEECH, PRINT

TYPOGRAPHY II

TYPOGRAPHIC SPEECH, IN MOTION

TYPOGRAPHIC WORKBOOK

GRAPHIC DESIGN II

GRAPHIC DESIGN II

LA VIA CAMPESINA POSTER CAMPAIGN

TYPOGRAPHY III

ENCORE GREEN PACKAGE DESIGN

PUBLIC TYPE BOOK

WALNUT CREEK RANCH IDENTITY

STUDY ABROAD TRIER, GERMANY

TYPOGRAPHY III

GRAPHIC DESIGN II

DESIGN IDENTITY/PHILOSOPHY

STUDY ABROAD TRIER, GERMANY

MURMUR TYPE DESIGN

STUDY ABROAD TRIER, GERMANY

ZELLER SCHWARZE KATZ WINE LABEL

MODLI LOGO DESIGN

STUDY ABROAD TRIER, GERMANY

STUDY ABROAD TRIER, GERMANY

GONIA TYPE DESIGN

TRAVEL DIARY

SHIFT BRANDING DESIGN FOR CHANGE

WANDERLUST MAGAZINE

KNOWLEDGE COMPREHENSION APPLICATION ANALYSIS

BLOOM’S TAXONOMY

SYNTHESIS EVALUATION BRANDING TEAMWORK TOOLS &TECHNOLOGY AESTHETICS

AIGIA/NASAD COMPETENCIES

BUSINESS NEEDS IDENTIFYING AUDIENCE PROBLEM SOLVING

OVERALL SHADE OF PROJECT & NUMBER OF COLORS USED

BLOOM’S TAXONOMY KNOWLEDGE REMEMBERING INFORMATION

AIGA/NASDAD COMPETENCIES BRANDING The application of communication theory, planning of campaigns, audience/user evaluation, market testing,

DEFINE, IDENTIFY, LABEL, STATE, LIST, MATCH

branding, art direction, and copyrighting, as well as the formal and technical aspects of design and production.

COMPREHENSION

TEAMWORK

EXPLAINING THE MEANING OF INFORMATION DESCRIBE, GENERALIZE, PARAPHRASE, SUMMARIZE, ESTIMATE

An understanding of basic business practices, including the ability to organize design projects and to work productively as a member of teams.

APPLICATION

BUSINESS NEEDS

USING ABSTRACTIONS IN CONCRETE SITUATIONS DETERMINE, CHART, IMPLEMENT, PREPARE, SOLVE, USE, DEVELOP

Working in interdisciplinary teams, systems-level analysis and problem solving, writing for

ANALYSIS

TOOLS & TECHNOLOGY

BREAKING DOWN A WHOLE INTO COMPONENT PARTS, EXAMINING (AND TRYING TO UNDERSTAND THE ORGANIZATION STRUCTURE OF) INFORMATION POINTS OUT, DIFFERENTIATE, DISTINGUISH, DISCRIMINATE, COMPARE

An understanding of tools and technology, including their roles in the creation, reproduction, and dis-

SYNTHESIS

AESTHETICS

PUTTING PARTS TOGETHER TO FORM A NEW AND INTEGRATED WHOLE CREATE, DESIGN, PLAN, ORGANIZE, GENERATE, WRITE

The ability to create and develop visual form in response to communication problems, including an

EVALUATION

IDENTIFYING THE AUDIENCE

MAKING JUDGMENTS ABOUT THE MERITS OF IDEAS, MATERIALS, OR PHENOMENA APPRAISE, CRITIQUE, JUDGE, WEIGH, EVALUATE, SELECT

The ability to describe and respond to the audiences and contexts which communication solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions.

BY SAM FINE

PROBLEM SOLVING

business, and the application of management, communication, and information theories.

tribution of visual messages. Relevant tools and technologies include, but are not limited to, drawing, offset printing, photography, and time-based and interactive media (film, video, computer multimedia).

understanding of principles of visual organization/ composition, information hierarchy, symbolic representation, typography, aesthetics, and the construction of meaningful messages.

The ability to solve communication problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping and user testing, and evaluation of outcomes.

Color Study

infograph

An infograph representation of every project completed during my sophomore, junior, and senior years in design school. The projects are compared against Bloom’s Taxonomy of Learning, AIGA / NASAD Competencies, and color value details


color study, infograph


THANK YOU, I HOPE YOU HAVE A FINE DAY. graphic designer

224.522.2427

samantha.l.fine@gmail.com


Sam Fine: A Graphic Design Portfolio  

My final portfolio after completing my BFA in Visual Communication at the University of Kansas

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