HELLO, I AM SAM FINE
SHIFT SHIFT SHIFT SHIFT
BRAND IDENTITY
Shift is a resource for high school students to help aid them in the decision making process of applying and choosing the college that best suits their needs. Shift does this by connecting high school students to real college students in an online social networking database.
SHIFT, BRAND IDENTITY Business System and Collateral Materials
SHIFT, BRAND IDENTITY Brochure Design
SHIFT, BRAND IDENTITY Collateral Material
SHIFT, BRAND IDENTITY Promotional Posters
SHIFT, BRAND IDENTITY Web and iPhone Application
computer Engineering Inc.
branding
This business system was created at my internship at REACTOR Design Studio, for a software engineering company. The logo is designed to represent the parts of a whole. The clean logo and unique color palette make this brand stand out against the competition.
wanderlust magazine
editorial design
Wanderlust Magazine is collaborative travel magazine for students studying abroad. This was created along with three other students with whom I studied in Trier Germany for five months. We explored experimental typographic layouts and utilized our own photography to make up this Wanderlust..
WANDERLUST MAGAZINE, EDITORIAL DESIGN Feature Article
WANDERLUST MAGAZINE, EDITORIAL DESIGN Department & Photo Essay
WANDERLUST MAGAZINE, EDITORIAL DESIGN Photo Essay
SSCCHHWWAARRZZEE KKAATTZZ
ZELLER
SSCCHHWWAARRZZEE KKAATTZZ
ZELLER
R RIIE ESL SLIING NG T TRO ROCK CKE EN N
R RIIE ESL SLIING NG T TRO ROCK CKE EN N
DDEEUUTTSSCCHHEERR QQUUAALLIITTÄÄTTSSWWEEIINN
DDEEUUTTSSCCHHEERR QQUUAALLIITTÄÄTTSSWWEEIINN
2012 2012
2012 2012
12% 12%vol vol0,75l 0,75l
12% 12%vol vol0,75l 0,75l
PPRROODDUUCCTT OOFF GGEERRMMAANNY Y
PPRROODDUUCCTT OOFF GGEERRMMAANNY Y
ZSK Wine Label
package design
Label design for the German wine company, Zeller Schwarze Katz. This well received brand in the Mosel region of Germany was looking to update the look of their brand. Using a little humor, and modern appeal, the brand is redone to appeal to existing customers and a younger audience.
zsk, package design
sodasavor
carbonate your life
Sodasavor
branding
This conceptual product keeps beverages carbonated. The design is associated closely with the purpose of the product, by using literal visual elements. These elements force a kind of engagement with the consumer. The logo elements are simple in contrast to the bright photography paired with the logo.
sodasavor, BRAND IDENTITY Folded Brochure
sodasavor, BRAND IDENTITY Collateral Material
THE QUICK BROWN FOX JUMPED OVER THE LAZY DOG STEIPE
DISPLAY TYPEFACE DESIGN
Steipe is a display typeface I designed while studying in Trier, Germany. I was inspired by the acute angles of the architecture in Trier. The sharp roof of one of the buildings in Trier is called steipe. This typeface was inspired by old, Gothic architecture, but in contrast functions in modern environment.
sTEIPE TYPEFACE DESIGN Poster Application
FIVE MONTHS NINE COUNTRIES SIXTEEN CITIES
European Art & Culture
Book DESIGN
This travel journal is my of the different types of art and culture that inspired me while I was studying abroad. The book explores various cities and the different cultural experiences that can be offered while traveling in each city.
European Art & Culture, book design
COLOR STUDY, A VISUALIZATION OF MY PROJECTS USING BLOOM’S TAXONOMY & AIGA/NASAD COMPETENTCIES CHAMELEON POSTER
TYPOGRAPHY I
TYPOGRAPHY I
VISUAL COMMUNICATIONS
VISUAL COMMUNICATIONS
VISUAL COMMUNICATIONS
CHAMELEON MOTION GRAPHIC
TYPOGRAPHY I
VISUAL COMMUNICATIONS
JAN TSCHICHOLD TYPOGRAPHIC LAYOUTS
ADDERALL INFOGRAPH
TYPOGRAPHY I
INTERSTATE TYPOGRAPHIC STUDY
ADOBE CASLON TYPE IN MOTION
FAST, CHEAP, & OUT OF CONTROL DVD PACKAGE
GRAPHIC DESIGN I
GRAPHIC DESIGN I
TYPOGRAPHY II
THE ART OF PSYCOGRAPHICS, MAGAZINE LAYOUT
BIODIESEL
BOOK JACKET SERIES
GRAPHIC DESIGN I
TYPOGRAPHY II
TYPOGRAPHY II
TYPOGRAPHY III
TYPOGRAPHY II
DANCE MARATHON POSTERS
PREHISTORYIC INFOGRAPH
SODA SAVOR BRAND IDENTITY
TYPOGRAPHIC SPEECH, PRINT
TYPOGRAPHY II
TYPOGRAPHIC SPEECH, IN MOTION
TYPOGRAPHIC WORKBOOK
GRAPHIC DESIGN II
GRAPHIC DESIGN II
LA VIA CAMPESINA POSTER CAMPAIGN
TYPOGRAPHY III
ENCORE GREEN PACKAGE DESIGN
PUBLIC TYPE BOOK
WALNUT CREEK RANCH IDENTITY
STUDY ABROAD TRIER, GERMANY
TYPOGRAPHY III
GRAPHIC DESIGN II
DESIGN IDENTITY/PHILOSOPHY
STUDY ABROAD TRIER, GERMANY
MURMUR TYPE DESIGN
STUDY ABROAD TRIER, GERMANY
ZELLER SCHWARZE KATZ WINE LABEL
MODLI LOGO DESIGN
STUDY ABROAD TRIER, GERMANY
STUDY ABROAD TRIER, GERMANY
GONIA TYPE DESIGN
TRAVEL DIARY
SHIFT BRANDING DESIGN FOR CHANGE
WANDERLUST MAGAZINE
KNOWLEDGE COMPREHENSION APPLICATION ANALYSIS
BLOOM’S TAXONOMY
SYNTHESIS EVALUATION BRANDING TEAMWORK TOOLS &TECHNOLOGY AESTHETICS
AIGIA/NASAD COMPETENCIES
BUSINESS NEEDS IDENTIFYING AUDIENCE PROBLEM SOLVING
OVERALL SHADE OF PROJECT & NUMBER OF COLORS USED
BLOOM’S TAXONOMY KNOWLEDGE REMEMBERING INFORMATION
AIGA/NASDAD COMPETENCIES BRANDING The application of communication theory, planning of campaigns, audience/user evaluation, market testing,
DEFINE, IDENTIFY, LABEL, STATE, LIST, MATCH
branding, art direction, and copyrighting, as well as the formal and technical aspects of design and production.
COMPREHENSION
TEAMWORK
EXPLAINING THE MEANING OF INFORMATION DESCRIBE, GENERALIZE, PARAPHRASE, SUMMARIZE, ESTIMATE
An understanding of basic business practices, including the ability to organize design projects and to work productively as a member of teams.
APPLICATION
BUSINESS NEEDS
USING ABSTRACTIONS IN CONCRETE SITUATIONS DETERMINE, CHART, IMPLEMENT, PREPARE, SOLVE, USE, DEVELOP
Working in interdisciplinary teams, systems-level analysis and problem solving, writing for
ANALYSIS
TOOLS & TECHNOLOGY
BREAKING DOWN A WHOLE INTO COMPONENT PARTS, EXAMINING (AND TRYING TO UNDERSTAND THE ORGANIZATION STRUCTURE OF) INFORMATION POINTS OUT, DIFFERENTIATE, DISTINGUISH, DISCRIMINATE, COMPARE
An understanding of tools and technology, including their roles in the creation, reproduction, and dis-
SYNTHESIS
AESTHETICS
PUTTING PARTS TOGETHER TO FORM A NEW AND INTEGRATED WHOLE CREATE, DESIGN, PLAN, ORGANIZE, GENERATE, WRITE
The ability to create and develop visual form in response to communication problems, including an
EVALUATION
IDENTIFYING THE AUDIENCE
MAKING JUDGMENTS ABOUT THE MERITS OF IDEAS, MATERIALS, OR PHENOMENA APPRAISE, CRITIQUE, JUDGE, WEIGH, EVALUATE, SELECT
The ability to describe and respond to the audiences and contexts which communication solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions.
BY SAM FINE
PROBLEM SOLVING
business, and the application of management, communication, and information theories.
tribution of visual messages. Relevant tools and technologies include, but are not limited to, drawing, offset printing, photography, and time-based and interactive media (film, video, computer multimedia).
understanding of principles of visual organization/ composition, information hierarchy, symbolic representation, typography, aesthetics, and the construction of meaningful messages.
The ability to solve communication problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping and user testing, and evaluation of outcomes.
Color Study
infograph
An infograph representation of every project completed during my sophomore, junior, and senior years in design school. The projects are compared against Bloom’s Taxonomy of Learning, AIGA / NASAD Competencies, and color value details
color study, infograph
THANK YOU, I HOPE YOU HAVE A FINE DAY. graphic designer
224.522.2427
samantha.l.fine@gmail.com