Curly Girl Email Campaign Presentation

EMAIL CAMPAIGN CURLY GIRL DESIGN

BY SAMANTHA LIN MACK

ABOUT CURLY GIRL DESIGN •Multimedia artwork •Cards, stationery, and gifts •Whimsical, uplifting, feminine •“Shop small, live big”

PLAN What do our customers want?

•One-of-a-kind items •New and seasonal offerings •Uplifting, witty, and whimsical messages •Fair prices •Buy directly from artist •Thoughtful gifts

PLAN # Timing 1 11/15

Subject Line “[Name], thank you for shopping small!”

11/22

“[Name], never miss out on new CurlyGirl items again!”

2

∙ ∙ ∙ ∙ ∙ ∙ ∙ ∙ ∙

3

11/29

4

12/06

5

12/13

“[Name], tell CurlyGirl which gifts you want for Christmas!”

∙ ∙

∙ “Send love straight from CurlyGirl this ∙ holiday season!” ∙ ∙ “A few of our favorite things *| 20% off gift packages from CurlyGirl *| The right card for any occasion *| Deliver love today!”

∙ ∙ ∙

Email Topic Are you a Curly Girl collector?

Explain “shop small, live big” philosophy Never miss out on new items again!

Describe package pricing 20 % discount if you subscribe now.

CTA Subscribe now!

Are you a Curly Girl fan?

Never miss out on new items again!

Save big -- New subscription service offers double sticker price!

Additional 20% if you subscribe now.

Subscribe now!

Which Curly Girl items do you love the most?

Let us choose gift packages for you based on your interests.

20 % discount if you subscribe now.

Happy holiday season – is your shopping done?

Consider gifting this item to a Curly Girl fan.

20 % discount if you buy now!

Subscribe now!

Do you love sending “happy mail”?

Always have the perfect card or gift on hand for any occasion.

20% discount if you buy now!

Deliver love today!

Deliver love today!

ALIGN 1. Brand loyalty –Sell new subscription service to 3% of existing email list.

2. Expand brand reach –Acquire 1% new customers through gift subscriptions.

BUILD •Test placement of CTA •Task orientation •Menu bar •Image-focused •Familiar format •Strong Instagram presence

BUILD

A

B

LAUNCH •Vendor: Benchmark • Timing: – Tuesdays – Once a week leading up to Christmas

•Social Media: – Daily posts on Fb, Instagram, & Twitter – Artistic photos of new items – Seasonal posts

TRACK Did we meet goals?

–Sell new subscription service to 3% of existing email list.

–Acquire 1% new customers through gift subscriptions.

Next year: –Identify problems & improvements –Run same campaign with adjusted goals –More A/B Testing!

QUESTIONS? You can find me at: linkedin.com/in/samantha-lin-mack samanthalinmack@gmail.com 360.259.4287