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spindle

womenswear - Fall 2013


company description

MISSION STATEMENT: We are devoted to creating classic, versatile, quality garments, while selling a lifestyle, selfexpression, and confidence to women. We aim to create garments for women so they can expand their wardrobe, not just through how many pieces of clothing they own, through versatility in layering, closet brand integration, and convertible pieces, creating value and expanding wardrobes.


customer/demographics


PLEASE TAKE CARE OF ME rn: 054873629

CARE TAG

spindle

sales collateral

spindle

machine wash cold hang dry made in the u.s.a. style# Spl 21

C: 0 M: 0 Y: 0 K: 30 C: 0 M: 0 Y: 0 K: 20

Font: Jellyka - Nathaniel a Mystery

LOGO

MAIN COLORS

AFTON WICKISEr lead designer

HANG TAG

Symbol

Color Story

spindle

"lady" dress $230

C: 40 M: 8 Y: 92 K: 0

afton@spindle.com 618-520-8605 Spindle.com

SYMBOL

spindle spindle

BUSINESS CARD

front

Business Card

back


marketing strategy

10

ways to wear

The lady dress


online outreach

Facebook

Lookbook (downloadable) Synced with other social networks Offers Events Contests: Best outfit How you’d wear it 1,000+ Likes = free stuff

Tumblr

Behind the scenes Photoshoot inspiration Q&As Latest Instagrams Polyvore outfits

Pinterest All inspiration boards Sync with FB & Tumblr Lookbook photos

Twitter

Hashtags Sync with FB & IG Mini-contests

Instagram Hashtags Sync with FB & Twitter Behind the scenes New productions Fashion show coverage

Polyvore

Post photos of clothing


Search Engine Optimization

Key Words

Portland, Fashion, Made in America, Portland, Fashion, Design, Spindle


ABOUT

BLOG

STOCKISTS

spindle

copyright 2013

homepage

LOOKBOOK

SHOWROOM


lookbook


blog


line plan

An Unusual Journey Fall 2013 Fall 2013 Assorted Line Plan Garment Type Style # Style Name Cardigan

#SPL24

Aunt Sponge

Vest

#SPDL22

Glowworm

Blazer

#SPL28

James

spindle

Style Description Light weight, knit, open cardigan

Sweater

#SPDL31

Rhino

Sweater

#SPDL25

Aunt Spiker

Long, slouchy, button up vest with high-low hem. Textured casual blazer with buttons,and folded mock collar, with 3/4 sleeve 3/4 sleeve, crop raglan sweater Light-weight, knit, wrap sweater, with tie closure.

Pant

#SPDL27

Ant

Cropped legging style pant

Skirt

#SPL30

Miss Spider

Knee-length wrap skirt with stripes

Skirt

#SPL26

Earthworm

Dress

#SPDL29

Centipede

Dress

#SPDL23

Grasshopper

Dress

#SPL21

Lady

Colorways

Size Range

Wholesale

Retail

S-XL

$73.00

$162.00

S-XL

$104.00

$278.00

Navy, Grey, Offwhite S-XL

$203.00

$445.00

Grey, Peach, Offwhite S-XL

$68.00

$148.00

Navy, Grey, Offwhite, Peach S-XL

$112.00

$244.00

$63.00

$142.00

$104.00

$228.00

$142.00

$311.00

$169.00

$372.00

Navy, Grey, Black, Peach Black/Gold, Grey/ Silver, Black

Black,Grey, Navy S-XL Black/ White Stripes, White/ Black Stripes, Navy/Gold Stripes. 0-12 Navy, Grey, Black 0-12

Maxi length basic skirt Knee-length dress, full center Grey, Black, Offfront opening with buttons white 0-12

T-shirt dress with vertical stripes Past the knee, rouched bottom, long sleeved dress

White/black stripes, Black with White stripes, Navy/Gold Stripes

0-12

$112.00

$147.00

Navy, Peach, Grey, Black

0-12

$105.00

$230.00


line sheet

Aunt Sponge Cardigan

Glowworm Vest

Lady Dress

70% Poly 25% Viscose 5% Elastane

45% Cotton 25% Poly 30% Viscose

Sizes: 0-12 Colors: Navy. grey, peach, black. Wholesale: $104.00 Retail: $229.00

80% Linen 20% Silk

100% Linen

Sizes: S-XL Colors: Black/gold, grey/silver, black. Wholesale: $107.00 Retail: $235.00

Grass Hopper Dress

Sizes: S-XL Colors: Navy. grey, black, peach. Wholesale: $73.00 Retail: $160.00

Sizes: 0-12 Colors: White w/ blk stripes, black w/ white stripes, Navy w/ gold. Wholesale: $112.00 Retail: $246.00

Aunt Spiker Sweater

Earth Worm Skirt

Ant Pant

James Blazer

Sizes: 0-12 Colors: Navy. grey, black. Wholesale: $141.00 Retail: $311.00 100% Linen

50% wool 50% Poly

Sizes: S-XL Colors: Grey, Navy, Off-white Wholesale: $203.00 Retail: $446.00

Centipede

5% Lycra 62% Poly 33% Rayon

Sizes: S-XL Colors:Black, Grey, Navy. Wholesale: $64.00 Retail: $141.00 Dress

Miss Spider Skirt 45% Cotton 25% Poly 30% Viscose

Sizes: S-XL Colors: Navy. grey, off-white, peach. Wholesale: $111.00 Retail: $244.00

Rhino Sweater

Grass Hopper Shirt

100% Wool

Sizes: 0-12 Colors: Grey, black, off-white. Wholesale: $169.00 Retail: $372.00 75% Poly 25% Rayon 5% Spandex

Sizes: S-XL Colors: White w/ blk stripes, black w/ white stripes, Navy w/ gold. Wholesale: $164.00 Retail: $360.00

80% Linen 20% Silk

Sizes: 0-12 Colors: Black w/white stripes, white w/ black stripes, black w/ navy stripes. Wholesale: $103.00 Retail: $228.00

75% Poly 25% Rayon 5% Spandex

Sizes: S-XL Colors: Grey, peach, off-white. Wholesale: $67.00 Retail: $148.00


Spindle Brand Presentation