spindle
womenswear - Fall 2013
company description
MISSION STATEMENT: We are devoted to creating classic, versatile, quality garments, while selling a lifestyle, selfexpression, and confidence to women. We aim to create garments for women so they can expand their wardrobe, not just through how many pieces of clothing they own, through versatility in layering, closet brand integration, and convertible pieces, creating value and expanding wardrobes.
customer/demographics
PLEASE TAKE CARE OF ME rn: 054873629
CARE TAG
spindle
sales collateral
spindle
machine wash cold hang dry made in the u.s.a. style# Spl 21
C: 0 M: 0 Y: 0 K: 30 C: 0 M: 0 Y: 0 K: 20
Font: Jellyka - Nathaniel a Mystery
LOGO
MAIN COLORS
AFTON WICKISEr lead designer
HANG TAG
Symbol
Color Story
spindle
"lady" dress $230
C: 40 M: 8 Y: 92 K: 0
afton@spindle.com 618-520-8605 Spindle.com
SYMBOL
spindle spindle
BUSINESS CARD
front
Business Card
back
marketing strategy
10
ways to wear
The lady dress
online outreach
Lookbook (downloadable) Synced with other social networks Offers Events Contests: Best outfit How you’d wear it 1,000+ Likes = free stuff
Tumblr
Behind the scenes Photoshoot inspiration Q&As Latest Instagrams Polyvore outfits
Pinterest All inspiration boards Sync with FB & Tumblr Lookbook photos
Hashtags Sync with FB & IG Mini-contests
Instagram Hashtags Sync with FB & Twitter Behind the scenes New productions Fashion show coverage
Polyvore
Post photos of clothing
Search Engine Optimization
Key Words
Portland, Fashion, Made in America, Portland, Fashion, Design, Spindle
ABOUT
BLOG
STOCKISTS
spindle
copyright 2013
homepage
LOOKBOOK
SHOWROOM
lookbook
blog
line plan
An Unusual Journey Fall 2013 Fall 2013 Assorted Line Plan Garment Type Style # Style Name Cardigan
#SPL24
Aunt Sponge
Vest
#SPDL22
Glowworm
Blazer
#SPL28
James
spindle
Style Description Light weight, knit, open cardigan
Sweater
#SPDL31
Rhino
Sweater
#SPDL25
Aunt Spiker
Long, slouchy, button up vest with high-low hem. Textured casual blazer with buttons,and folded mock collar, with 3/4 sleeve 3/4 sleeve, crop raglan sweater Light-weight, knit, wrap sweater, with tie closure.
Pant
#SPDL27
Ant
Cropped legging style pant
Skirt
#SPL30
Miss Spider
Knee-length wrap skirt with stripes
Skirt
#SPL26
Earthworm
Dress
#SPDL29
Centipede
Dress
#SPDL23
Grasshopper
Dress
#SPL21
Lady
Colorways
Size Range
Wholesale
Retail
S-XL
$73.00
$162.00
S-XL
$104.00
$278.00
Navy, Grey, Offwhite S-XL
$203.00
$445.00
Grey, Peach, Offwhite S-XL
$68.00
$148.00
Navy, Grey, Offwhite, Peach S-XL
$112.00
$244.00
$63.00
$142.00
$104.00
$228.00
$142.00
$311.00
$169.00
$372.00
Navy, Grey, Black, Peach Black/Gold, Grey/ Silver, Black
Black,Grey, Navy S-XL Black/ White Stripes, White/ Black Stripes, Navy/Gold Stripes. 0-12 Navy, Grey, Black 0-12
Maxi length basic skirt Knee-length dress, full center Grey, Black, Offfront opening with buttons white 0-12
T-shirt dress with vertical stripes Past the knee, rouched bottom, long sleeved dress
White/black stripes, Black with White stripes, Navy/Gold Stripes
0-12
$112.00
$147.00
Navy, Peach, Grey, Black
0-12
$105.00
$230.00
line sheet
Aunt Sponge Cardigan
Glowworm Vest
Lady Dress
70% Poly 25% Viscose 5% Elastane
45% Cotton 25% Poly 30% Viscose
Sizes: 0-12 Colors: Navy. grey, peach, black. Wholesale: $104.00 Retail: $229.00
80% Linen 20% Silk
100% Linen
Sizes: S-XL Colors: Black/gold, grey/silver, black. Wholesale: $107.00 Retail: $235.00
Grass Hopper Dress
Sizes: S-XL Colors: Navy. grey, black, peach. Wholesale: $73.00 Retail: $160.00
Sizes: 0-12 Colors: White w/ blk stripes, black w/ white stripes, Navy w/ gold. Wholesale: $112.00 Retail: $246.00
Aunt Spiker Sweater
Earth Worm Skirt
Ant Pant
James Blazer
Sizes: 0-12 Colors: Navy. grey, black. Wholesale: $141.00 Retail: $311.00 100% Linen
50% wool 50% Poly
Sizes: S-XL Colors: Grey, Navy, Off-white Wholesale: $203.00 Retail: $446.00
Centipede
5% Lycra 62% Poly 33% Rayon
Sizes: S-XL Colors:Black, Grey, Navy. Wholesale: $64.00 Retail: $141.00 Dress
Miss Spider Skirt 45% Cotton 25% Poly 30% Viscose
Sizes: S-XL Colors: Navy. grey, off-white, peach. Wholesale: $111.00 Retail: $244.00
Rhino Sweater
Grass Hopper Shirt
100% Wool
Sizes: 0-12 Colors: Grey, black, off-white. Wholesale: $169.00 Retail: $372.00 75% Poly 25% Rayon 5% Spandex
Sizes: S-XL Colors: White w/ blk stripes, black w/ white stripes, Navy w/ gold. Wholesale: $164.00 Retail: $360.00
80% Linen 20% Silk
Sizes: 0-12 Colors: Black w/white stripes, white w/ black stripes, black w/ navy stripes. Wholesale: $103.00 Retail: $228.00
75% Poly 25% Rayon 5% Spandex
Sizes: S-XL Colors: Grey, peach, off-white. Wholesale: $67.00 Retail: $148.00