Baltictrianglefeasibilityfinalp

Page 13

.......It is still the punchline in some very lazy jokes. Couple that with some bad press in the national media surrounding issues that are present in every city and town in Britain and its plain to see why it has taken so long for Liverpool to re-brand itself. Liverpool is now a destination where cruise companies feel confidant enough to drop their thousands of passengers into a safe environment. Visitors predominantly from North America come to visit the home of The Beatles and trace where their ancestors had left Europe for the ‘American dream’. This is something that would not of happened 15 years ago. Developing the rebrand must continue for the extremely proud Liverpudlians to again achieve greatness.


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