Communications: A Change in Direction

To address SAM’s needs more effectively as we continue to grow, the Marketing and Communications functions have become two separate departments. The Marketing team reports to Shane Nichols, Chief Growth Officer, and the Internal Communications team reports to Vivek Arora, Chief Administrative Officer.

What distinguishes Marketing from Internal Communications?

Marketing is a metric- and data-driven function created to accelerate SAM’s growth strategy. This boils down to the following: communicating the SAM narrative (who we are) to the market, building the SAM value proposition aligned with our key stakeholders (customers, employees, and owners), and pursuing technology (Hubspot, Salesforce, SAM proprietary mobile app) and the integration thereof to build a demand-generation engine that is accretive to the SAM organization. The focus of marketing is to generate external activity aligned to the growth strategy, showcase our technology, people, and innovations, and generate quantitative and measurable financial results.

Internal Communications focuses on developing campaigns and messaging that align with our corporate communications by highlighting key SAM initiatives, consistently engaging with employees, driving recruitment and retention, and maintaining brand integrity. The team is responsible for Perspectives and the samperspectives.biz website, and the Amplify podcast, among other employee-focused channels.

Who should I reach out to?

Below is a guide on who to reach out to for help or assistance on various areas.

Marketing Internal Communications

For questions about Events or Conferences you are attending or wish to attend, contact: Tiana Magdamo

If there is a change needed on the sam.biz website, contact: Bob Williams

To request a social media post on the SAM Companies profile, contact: Natalie Wade

Any targeted campaigns for prospects or clients, contact: Rachel Dark

If you have a suggestion for external advertisements, contact: Bob Williams

For a web story on an award, project win, or successful project completion, contact: Bob Williams

To feature a SAM team member in an internal or external message, contact: Sarah Brown

If you need a magic screen graphic, or a poster for the office, contact: Sarah Brown

To be part of the Newsletter Committee, or provide an article, contact: Laurice Yanar

If you need assistance with email campaigns for SAM-hosted events, contact: Laurice Yanar

For any changes to samperspectives.biz website, contact: Laurice Yanar

Any questions you have about the Amplify podcast, contact: Sarah Brown

Marketing has new positions that will be starting in Q3 2023 including: a website developer, graphic illustrator and video production specialist, technical writer, and an inside sales position that will support demand generation, working closely with SAM’s Business Development professionals and Market Leads.

For any requests not listed above, contact both Bob Williams, Senior VP of Marketing, and Laurice Yanar, Internal Communications Manager, so that your request may be directed to the appropriate team member.

The Corporate Proposal team is not part of Marketing, or Internal Communications.

If you need help with a proposal, contact, Chad Kishick.

Support with Salesforce, unless pertaining to an email campaign or marketing event, contact Ethan Myers