Salvatore Mezzatesta - Digital Strategist Portfolio

Salvatore Mezzatesta Portfolio Digitally Handmade in London

Contacts  Phone Number: +44(0)7510 752074 

E-mail address: info@salvatoremezzatesta.com

 Personal Website: www.salvatoremezzatesta.com  Linkedin: https://www.linkedin.com/salvatoremezzatesta  Behance: https://www.behance.net/salvatoremezzatesta

 Dribbble: https://www.dribbbble.com/salvatoremezzatesta

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas.”

Steve Jobs

Pag. 02

Salvatore Mezzatesta

Portfolio Table of Contents Case History 01 | Mappy Food

Pag. 04

Case History 02 | Crytek

Pag. 08

Case History 03 | Fitness Factor

Pag. 10

Case History 04 | Pop.it

Pag. 13

Case History 05 | Astrazeneca

Pag. 16

Wireframes

Pag. 19

User Interface Design

Pag. 21

Digital Marketing Strategy

Pag. 23

Digital Art Direction

Pag. 27

Pag. 03

Portfolio | Salvatore Mezzatesta

Mappy Food Shaping an omni-channel Food Tourism Experience

• Omni-channel Marketing • Digital Strategy

• Product Development

• User Experience Research • Android Studio

• Growth Hacking Mappy Food has been the first Food-based

tourism platform developed in Italy. The main

goal of the company was to promote the italian local food specialties and get discovered from the tourists in a brand new way.

The project has seen 90 firms involved and more than 10.000 organic downloads in less

than 3 years. The reason of this quick success

was the omni-channel experience which has

been offered to the tourists of the Cinque Terre Area.

This omni-channel experience mainly included an app to help tourists discover the content they were looking for, a tourist map which helped the app’s download with a low cost acquisition and drive qualified leads to the companies involved in the project.

Pag. 04

Icon v1

Icon v3

Case History 01 | Mappy Food

Mappy Food App | Release 1.0.0.

Mappy Food App | Release 2.0.0.

Pag. 05

Portfolio | Salvatore Mezzatesta

Mappy Food App | Release 3.0.0.

Mappy Food App | Release 2.0.0.

Website | Release 1.0.0.

Website | Release 2.0.0.

Pag. 06

Case History 01 | Mappy Food

2016 Printed Map | First release

App Promo Card

Pag. 07

Portfolio | Salvatore Mezzatesta

Homepage | Crytek Website

Crytek

Re-imagine a user-oriented and targeted website.

• User Experience Design • User Interface Design

• Front-end Development • Data Analysis

• Persona Development • Growth Hacking

Crytek requested my support to entirely

redesign the old company’s website which was

developed 10 years ago without any user experience design process with a new product

more targeted for a young audiance and optimised for all the devices to improve the

Customer Experience and the lifetime value of each user.

Starting with an analysis based on the data coming from the website, I started developing user personas, mainly based on researches and interviews to crytek’s fans. After collecting the

necessary information I went forward with the redesign process studying and designing the

entire user experience process with many different ideas which were tested on a

prototype and once confirmed, I started to design the user interface which has been

developed thanks to the collaboration of the internal

development

team

to

product’result with their technologies.

Pag. 08

fit

the

Case History 02 | Crytek

Article Page | Crytek Website Color Palette | Crytek Website

Font Family | Crytek Website

Mobile Version | Crytek Website

Tablet Version | Crytek Website

Pag. 09

Portfolio | Salvatore Mezzatesta

Homepage | Fitness Factor Website

FIT N E S S FACTO R

Fitness Factor

Building a community-centered e-commerce platform.

• User Experience Design • User Interface Design • Social Media Analysis • Competitor Analysis

• Product Development Fitness Factor was an e-commerce platform

startup based on an innovative idea, build a fitness e-commerce platform entirely centered on the online fitness community and offer not only a

product, but a platform where to find useful

information, resources and advices related to the always growing ftiness market.

The client asked me to develop the product starting from a deep competitor and social media

analysis to get the more accurated data as possible, before start developing the user

experience and shaping the design of the platform.

Pag. 10

Case History 03 | Fitness Factor

Wireframe | Fitness Factor

Typography | Fitness Factor

Pag. 11

Portfolio | Salvatore Mezzatesta

Design System | Fitness Factor

Pag. 12

Case History 04 | Pop.it

Pop.it

Homepage | Pop.it

• User Experience Design • User Interface Design • Protipation

• Agile Development • User Research

Pop.it was a domain and hosting provider which

has been selected to be accellerated on a startup program in Nana Bianca, one of the most reknown italian startup accelerators.

My main responsabilities during two years of

work firstly were to analyze the previous website to find useful information before start designing the new user-optimised platform.

Thanks to the results the platform has obtained

and especially thanks to job of all the team, the startup has been sold to Aruba.net, the biggest italian domain and hosting provider.

Pag. 13

Portfolio | Salvatore Mezzatesta

Buyer Process on Tablet Screen | Pop.it

Website Responsive Optimisation | Pop.it

Pag. 14

Case History 04 | Pop.it

Mobile Artworks | Pop.it

Color Palette & Font Family | Pop.it

Pag. 15

Portfolio | Salvatore Mezzatesta

Astrazeneca

Bring fun in the cure of a disease and improve people’s health

• User Experience Design • User Interface Design

• Personas development • MVP development

For this project Astrazeneca, one of the biggest pharmaceutical companies in the world, asked

us to develop an engaging digital solution to take care of italian people with a specific type

of breath disease. The main challenge of this

project was to find a way to bring fun the cure of a dangerous disease.

Thanks to a synched connection with a specific

smart band, we developed an app for smartphones which keep monitored the heart

rate, oxygen level and fitness activity to get useful medical insights for doctors and improve the patient’s lifestyle.

Pag. 16

Case History 05 | Astrazeneca

BPCO App Screens | Astrazeneca

Icon set | Astrazeneca

Pag. 17

“Strategists wear a lot of hats.

We’re constantly switching roles.”

Katie McCoy

Pag. 18

Portfolio | Salvatore Mezzatesta

Wireframes

Wide collection of user experience wireframes Piacenza Tourism Platform | Valuebiz

Official Website | Marzano Legal

Pag. 19

Wireframes

Vidas Landing Page | Atlantis Group

Pag. 20

E-commerce Page | Bologna Tours

Portfolio | Salvatore Mezzatesta

User Interface Design Giving beautiness to products and services which will be used from thousand people

Pag. 21

User Interface Design

Pag. 22

Portfolio | Salvatore Mezzatesta

Digital Marketing Strategy Because a product without an effective marketing strategy, is just fine art

Digital Marketing Results in two months | Bloomsbury Law

Pag. 23

Digital Marketing Strategy

In-site Search Engine Optimisation | Salco Italia SPA

Last year’s result compared to previous year | Simone Miglietta

Pag. 24

Portfolio | Salvatore Mezzatesta

Entire Life Website Stats | Salvatore Mezzatesta Website 1,000

500

2014

Sessions

293,208 Pages / Session

1.29

2015

Users

232,740 Avg. Session Duration

00:01:52

2016

2017

Pageviews

376,827

2018

2019

New Visitor

Returning Visitor

20.5%

Bounce Rate

71.09%

79.5%

% New Sessions

79.38%

Language 1. it-it 2. it

Sessions

% Sessions

196,188 78,826

66.91% 26.88%

3. en-us

9,509

3.24%

4. en-gb

3,059

1.04%

5. it-ch

720

0.25%

6. es-es

654

0.22%

7. en

647

0.22%

8. fr

496

0.17%

9. es

340

0.12%

10. fr-fr

305

0.10%

Pag. 25

Digital Marketing Strategy

Instagram Insights | Mappy Food

Pag. 26

Portfolio | Salvatore Mezzatesta

Digital Art Direction Boosting marketing performances in the proper direction

Pag. 27

Digital Art Direction

Pag. 28

“When you’re good at your job, you’re in tune with the customer, and they’re in tune with the team.

You’ve built a rapport and everyone is excited to collaborate and work together, even when changes crop up unexpectedly, because you’ve built that trust, and you work as one unit instead of several, separate teams. Being a part of that — knowing that you helped get the team to a high-performing place and that the customer is happy and your team feels good — that’s a great job.”

Thanks for watching!

I hope you appreciated the reading!

Pag. 29