The Media Office The Media Office works to a planned communications strategy delivering media campaigns to targeted audiences through traditional media and directly using cross-platform content. We bridge the gap between traditional and social media to leave a lasting legacy for The Salvation Army and the people we serve. Bridging the gap: media and legacy The idea of media and a lasting legacy is not an obvious one; yesterday’s news and tomorrow’s chip paper is the old adage. However, as the media and the way in which we consume it has changed, The Salvation Army’s Media Office has adapted to respond. How do we use media to create a legacy rather than chip paper? A legacy is something that has been achieved and that continues to exist. The year 2012 gave us some wonderful opportunities to create a legacy.
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