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Future Forward Thinking: Software Essentials for the Modern Spa by Julia Ching, writer at Salonist
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o doubt, the spa business is making tremendous progress these days with the growing tendency of today’s generation to look beautiful and appealing. Many spa professionals are finding it difficult to manage the growing list of clients. Using spa management software can streamline a professional’s business in 2019, so they will be able to contact more customers and generate sufficient business operations. Let’s see how it works. AUTOMATED BUSINESS OPERATIONS Manual business operations consume a significant amount of time. The chances of silly mistakes are higher and often cause dissatisfaction among customers. It is not possible for a service provider to listen to the concerns of all of their clients and provide them with the requested services at the right time if too many people are generating their requests at the same time. Business automation is the solution to all these difficulties. In fact, business automation is a process in which different business activities are performed swiftly by giving commands to a machine, robot, or software. By using spa software, one can easily
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automate different operations of the spa, such as appointment booking and cancellation, generation of bills and invoices, personalized e-mail and text alerts, and so forth. This helps business organizations to significantly reduce operational cost and increase the profit margins by leaps and bounds. In business, automated solutions minimize human mistakes and improve customers satisfaction to a great extent. MAKING PERSONALIZED BUSINESS DECISIONS Personalized marketing is a way of communicating with a client based on his or her interests, needs, and goals. It increases client trust and loyalty, boosts conversion and sales, and enables professionals to
DERMASCOPE.com | March 2019
get real feedback from the client. To create an offer that clients cannot refuse, professionals must know the client’s expectations from their brand. It is impossible to obtain an array of data about each client manually. Spa software simplifies data collection and client relationship personalization. It automatically collects data about clients and tracks their activities, so professionals can use that data in e-mail marketing and offer personalized newsletters to generate more sales and business opportunities every day. BETTER MANAGEMENT OF FINANCES Better management of finances is the key to stabilizing a business and
keeping different business activities up. Spa management software is integrated with point of sale (POS) software and different payment gateways. So, professionals can register clients’ orders on the system, get all the details on the computer screen, generate error-free bills, and collect revenues from both online and offline transactions. Spa software helps manage finances and stop financial irregularities. BUSINESS MOBILITY In simple words, business mobility is the ability of a manager to conduct important business operations, at all times, from all locations, using internetenabled devices. In today’s modern time, when clients do not hesitate to change brands (when they do not