Organic and Natural - Capitalizing on consumer preferences for natural and organic products

Hot Topics: Organic and Natural Capitalizing on consumer preferences for natural and organic products

Report Description

Organic and natural trends involve individuals who seek a mixture of high quality, simplified, healthy and ethical products that are often part of wider environmental and social responsibility. In food and drink, "quality" often refers to pleasantness in taste and aroma, which allows self-indulgence.

Natural or organic claims suggest that the ingredients are responsibly sourced and in line with higher environmental responsibility and animal welfare. Knowing a product abides by organic standards means that it is unadulterated by preservatives and artificial additives, so consumers consider it safer, healthier and more ethical.

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Synopsis It examines what organic and natural mean as consumer trends and why they are important, who is likely to be the target audience, how FMCG brands can best capitalize on the trends, and what will be the future outlook for the trends.

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Table of Contents 1. Introduction 2. History 3. Trend Snapshot 4. Basics 5. Younger Generations 6. Anti-Artificiality 7. Health 8. Morals 9. Alcohol 10. Conclusions: Packaging 11. Conclusions: Appeal 12. Appendix

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