Digital Marketing for Salons

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EXCLUSIVELY WORK IN THE SALON INDUSTRY 200+ SALON CLIENTS IN THE UK, US, IRELAND, AUSTRALIA & CANADA 15 YEARS’ EXPERIENCE

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SALON WEBSITES

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SOCIAL MEDIA ADVERTS

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SOCIAL MEDIA POSTING

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BLOG WRITING

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CLIENT EMAILS

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RECRUITMENT

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SEO

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GOOGLE MAPS

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LOCAL SEARCH

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MAP

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The Salon Website

The foundation on which all online marketing is built. A salon website must be fast, beautifully designed and contain lots of information. Websites have one key aim - more income & clients for your salon.

Tracking the Numbers

Spread the News

You should be constantly aware of all your key marketing statistics and use them to make decisions.

Reach more people about offers, products and services.

Social Media Posting

Content is King

Better engagement and more clients come from knowing what to post and when.

A constant flow of new content is what makes a great website that sits at the top of Google.

Social Adverts

Google Business

We are experts at precision targeting of adverts to bring new clients to your salon.

Listings Ensure you are placed

first for local mobile searches and have a map listing that engages clients.

Google Adwords

We provide Google Adwords campaigns for salons throughout the world.

5 The Salon Website

The foundation on which all other online marketing is built.

The Numbers

Statistics prove if your marketing is working, whether that is web traffic, social fans and followers, email open rates or income from offers and promotions. You should be constantly aware of all your key marketing statistics and use them to make decisions.

Spread the News

Reach more people about offers, products and services.

Social Media Posting

Content is King

Better engagement and more clients from Facebook and Instagram come from knowing what to post and when.

A constant flow of new content is what makes a great website that sits at the top of Google.

Social Adverts

Google Business

We are experts at precision targeting of adverts to bring new clients to your salon.

Listings Ensure you are placed

first for local mobile searches and have a map listing that engages clients.

Google Adwords

We provide Google Adwords campaigns for salons throughout the world.

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Some Indicative Salon Results

Voodou Liverpool 12+ years with Salon Guru Latest website launched 2022 in 2010 - 36,000 visits in 2021 - 159,000 visits in 2019 (pre COVID) - 193,000 visits Awards Best Salon Website - twice Best Online Salon Best Salon Marketing - twice Their New Client Offer....

So far in 2022 £61,000 (over £5,500 a week) 2021 £122,000 171 phrases in top 3 places on Google search 78 at number 1

Website the salon online marketing cycle

Some Indicative Salon Results

Cheynes - Edinburgh

4 years with Salon Guru Previously had 3 phrases at number 1 and 10 in the top 3 on Google search Now have 32 at number 1 and 84 in the top 3

Zappas 6 salons around Wokingham

10 years with Salon Guru 183 phrases in the top 3 places on Google 9,800 web visitors February New Client Offer adverts average monthly income £17,000 in the 2nd half of 2021

Gatsby & Miller - Amersham

2 years with Salon Guru New website in February 2020 Before – 8 phrases number 1 on Google Search Now - 123 phrases at number 1

House of Colour - Dublin

16 months with Salon Guru New website launched October 2020 Previously NO phrases at number 1 on Google Ireland and only 5 in the top 3 places Now have 17 at number 1 and 55 in the top 3

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Website

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209 phrases at number 1 on Google search

Search Console Software LINK

10 Google Analytics Traffic & Acquisition

Analytics LINK

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How to dominate Google search Content Keyword research Speed < than 3 seconds Reviews User experience SEO

WEBSITE

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Google Business Listing Map Pack • Claim your location listing • Check & add all details • Get more Google Reviews • Update each month • Test many phrases • Record your position

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Facebook & Instagram adverts Voodou Liverpool - 1 city salon & 1 small in the suburbs New client colour adverts so far in 2022 £61,000 Best Salon Marketing Award at BHBA HOW: Age related content, students, postcodes Monaco Tampa hair extensions Facebook & Instagram adverts 2022 so far 945 clicks at $1.07 each HOW: Retargeting extension pages visitors 2021: Affluent zip codes interested in hair extensions Cheynes Edinburgh February in-salon colour promotion Facebook/Instagram adverts 23,000 women saw age-related beautiful image/videos £220 spent 1,100 clicks to website promo page £0.21 each

Recruitment

LINK

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Google adwords DON'T Unless....

You need an instant result You cannot "fix" your website You use specific and limited targeting Only high value services Use measurable conversions

15 The Salon Website

The foundation on which all other online marketing is built.

The Numbers

Statistics prove if your marketing is working , whether that is web traffic, social fans and followers, email open rates or income from offers and promotions. You should be constantly aware of all your key marketing statistics and use them to make decisions.

Spread the News

Reach more people about offers, products and services.

Social Media Posting

Content is

Better engagement and more clients from Facebook and Instagram come from knowing what to post and when.

King A constant flow of new content is what makes a great website that sits at the top of Google.

Social Adverts

Google Business

We are experts at precision targeting of adverts to bring new clients to your salon.

Listings Ensure you are placed

first for local mobile searches and have a map listing that engages clients.

Google Adwords

We provide Google Adwords campaigns for salons throughout the world.

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A Digital Marketing Health Check Your website - content, speed, mobile layout, engagement, design Google rank report for 100+ local phrases Website traffic analysis – number and sources Facebook & Instagram – review appearance, numbers and engagement Facebook & Instagram adverts – running adverts or opportunities Google Business Listing – rank, content, traffic Google Adwords – running adverts or opportunities

We are working with Wella on the best way to offer this to as many key accounts as possible.

LINK

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3 takeaways from today....

1. Search on your mobile & PC for client phrases 2. View your website as a client on mobile & PC 3. Record all key numbers

www.SalonGuru.net/digital