CREATING YOUR BRAND USING SOCIAL MEDIA IS NOT AN EASY TASK. WHEN COMES TO CREATING EYECATCHING IMAGES AND ENGAGING VIDEOS, FIND OUT HOW THESE TWO PROS MAKE IT HAPPEN.
Hairlines — INFLUENCER CONNECTION
Influencer Connection
Edouard Martin Location Montreal IG @edouardclipperhand (18,000+ followers) Claim to Fame His urban, rock ‘n’ roll looks. Tattoos and piercings not included!
PHOTO: DANNYCO PROFESSIONAL, EDOUARD MARTIN, KAITLIN WARD, PAGE 32 TEXT: YASMIN GROTHÉ
What are your tips for maximizing engagement on social platforms?
I organize a few photo shoots during the year and I improvise in the salon. Even if it means I’m five minutes late for my next client, I take time to take a few photos of each client because I need to make sure I have an image of a hairstyle I’m proud of. My clients are used to that now; it’s part of the experience! You have to connect with other accounts that have the same type of followers as you do. For example, hairstylists, barbers and colourists have to interact with people who are in the same business or interested in the industry. Interacting and appearing in the notifications of different people who follow the same hashtags as you do will make them curious. In turn, they will often respond to my pictures, and even start following me, after seeing the type of content I publish.
Kaitlin Ward Location Keswick, Ont. IG @kwhair_ (6,800+ followers) Claim to Fame Blonde specialist What is your best advice when it comes to content creation?
Creating content has become so much more important in our industry over the last few years. I’ve found it can be difficult to create posts that people actually want to read! You really need to think about what kind of posts you personally love to read. Ask yourself, “What does my scroll stopper look like?” For me, trying to appeal to the hairstylist and the client can be tricky. I like to mix in a little history of my guests’ hair and what they’ve been experiencing, as well as tons of techniques and formulas to help other stylists achieve a similar look.
salonmagazine.ca / October 2019 33