Salon Magazine, May/June 2017

4

Publications Mail Agreement No. 40011270 8799 365 Evans Avenue, Suite L10, Toronto, Ont., M8Z 1K2

TIPS FOR GROWING YOUR BRAND HOW TO KEEP YOUR STAFF HAPPY

COLOUR TREND: MERMAID HAIR

THE

APPS YOU NEED TO KNOW

MAY+JUNE 17 $5 SALONMAGAZINE.CA

A NEW IN-SALON EXPERIENCE OF PERSONALIZED TREATMENTS

COMING IN JUNE Find your freshly made treatment: lorealprofessionnel.ca

Inspired by Facial Skin Care.

Perfected for Clients’ Hands and Feet.

WE’RE ABOUT TO CHANGE THE MANI/PEDI. READY? Introducing the OPI ProSpa collection. Developed with renowned dermatologists, featuring a proprietary blend of cupuaçu butter & white tea extract plus peptides, to take skin and your salon’s business to the next level.

Elevate your services with techniques and tips at opi.com/prospa

©2017 OPI PRODUCTS INC. • CALL 800.341.9999 OR VISIT OPI.COM.

may+june 17 SALONMAGAZINE.CA

Features 38

What’s App?

42

Growing Pains

46

Whether it’s styling how-tos, cutting techniques or colour tutorials, there’s an app for that. We’re getting techy in this guide, with a roundup of some of the leading apps for hairstylists in the marketplace.

Most salon owners have the dream of expanding their business someday.

We speak with four salon business owners about tips for successful expansion and how to deal with some of its harsh realities.

Creating Your Dream Team

64 BRODIE LEE STUBBINS, ROKSTAR SALON, AUSTRALIA

Teamwork makes the dream work. But recruiting top talent isn’t always easy, so we gathered some top recruitment strategies to help you build your team.

50

Collections Gilles-Bernard Brassard; Sharon Blain; Mahogany Hair Creative Team; Robert Eaton & Karla Ancliffe-Smith; Louis Hechter & Susan Carter; Suzie McGill & Dylan Brittain; Brodie Lee Stubbins; Shirley Truong; Naomi Misu

ON THE COVER: Finalist, Contessa 28 Quebec Hairstylist of the Year, Gilles-Bernard Brassard, Tonique Beauté Spa, Chicoutimi, Que. Makeup: Izabela Szelagowska Styling: Marcin Kulak Photos: Weronika Kosi´n ska, MK Production

8

m a y + j u n e .1 7

SALONMAGA ZINE.CA

THE BOXER

THE CREW

THE POMPADOUR

THE REBEL

THE LONG AMERICAN

THE EXECUTIVE

THE UNIVERSITY

THE CROP

THE MOD

THE SHORT AMERICAN

10 MODERN CLASSICS

BY AMERICAN CREW

American Crew Master of Men’s Grooming curriculum is now available online!

The program consists of 10 Modern classic looks developed to meet men’s needs and individual style head on. Learn core barbering and cosmetology concepts with refined styling techniques to deliver high-quality, consistent results to your clients.

Register at AmericanCrew.com/MMG for a FREE Sample Lesson! Available for a LIMITED TIME ONLY. For hands-on class information, contact your American Crew Distributor or email education_canada@revlon.com.

AMERICANCREW.COM

@AMERICANCREWCANAdA

AMERICANCREWCANAdA

Regulars

58 60

LOUIS HECHTER & SUSAN CARTER, ORBITE, MONTREAL

SUZIE MCGILL & DYLAN BRITTAIN, RAINBOW ROOM INTERNATIONAL, SCOTLAND

52 SHARON BLAIN, AUSTRALIA

12

Editor’s Letter

14

Publisher’s Note

16

SalonMagazine.ca

19

Hairlines

72

Contessa Gallery

74

Profile

76

Interiors

78

Events + Scoop

82

Best Nine

This month at SalonMagazine.ca

Time to up your styling game with the latest products and styling tips, plus our surfer-inspired nail polish picks.

Clara Kang, Contessa 28 Finalist, Canadian Nail Artist of the Year

The Secret to Business Success: Bruce Peters

It Takes Two: Jaja Spa, Toronto

30 NAILING THE DETAILS

76 JAJA SPA, TORONTO

10

m a y + j u n e .1 7

SALONMAGA ZINE.CA

HAIR TO FALL IN LOVE WITH KERASILK PREMIUM HAIR CARE www.goldwell.com/kerasilk

For availability of Goldwell haircare products across Canada call Kao Canada Inc. client services: 1-877-670-6767

EDITOR’S LETTER

Getting Started

Y

ou don’t have to be great to begin, but you do need to get started. It’s a simple idea and one that is often missed,

High quality ingredients in our

MENONLY product range provides daily nurturing and shape to all types of hair while maintaining the hair’s health, restoring its natural look and preserving its structure.

Jojoba extract Thanks to its special texture which corresponds with the natural moisture of the scalp, this unique natural extract reinforces hair with moisture and shine, while protecting it from weather damages.

Black Caviar extract Provides long-term softness to hair while nurturing it with essential components. The black caviar extract contains an abundance of essential fats and proteins, as well as minerals (phosphor and potassium), vitamins A, D, B2 and B12, iron, selenium, magnesium, micro-elements and amino acids.

especially when you’re starting out in your career. As a

writer and storyteller, I always remind myself that some days the process is painful, but it’s just that—a process—one that takes time.

Similarly, with the creative talents in this industry and for those just starting out, the process of getting their feet wet and launching their careers can be a struggle, but you have to start somewhere.

When I spoke with Bruce Peters of Zazou Salon & Academy for this issue’s Profile, I was surprised to hear him openly admit that he wasn’t the best hairstylist. The ability to acknowledge where you may be coming up short takes guts. As a salon owner for nearly 30 years, Peters recognizes how understanding your weaknesses can help you build a strong salon team.

While some salon owners may lament the fact that, in general, the millennial generation isn’t as loyal as prior generations, Peters and many other pros believe that offering inspiration and making a difference in their communities are among the ways to keep them.

For Peters, that means providing ongoing support to community organizations and turning events like cut-a-thons into team-building opportunities so that they’re fun for everyone.

Competition is also key in keeping new staff engaged. Peters not only recommends that his hairstylists compete but also offers them the means to do so by helping to cover the expense of photo shoots. His talk of competition couldn’t come at a better time, with considered competition or want to know what it’s all about, check out the entry information, now available at SalonMagazine.ca. And remember, we all have to start somewhere.

Anna Lee Boschetto Editor-in-Chief

Find me on Facebook at SalonMag, on Twitter and Instagram @SalonMagazine or email me at Annalee@SalonMagazine.ca.

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m a y + j u n e .1 7

PHOTO: ALVARO GOVEIA, HAIR AND MAKEUP: DIANA CARREIRO

the Contessa Awards entries already kicking off. If you have never

SALONMAGA ZINE.CA

PUBLISHER’S NOTE ISSN 1197-1495 volume 26 issue 7 EDITOR-IN-CHIEF

Anna Lee Boschetto

416.869.3131 ext.102

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Stephanie Gallant

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EDITOR-IN-CHIEF (FRENCH)

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yasmin@salonmagazine.ca

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Veronica Boodhan 416.869.3131 ext.119 DIGITAL EDITOR

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hen it comes to doing business in the beauty industry,

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one of the most important relationships you have is the

OPERATIONS MANAGER

one with your distributor sales consultant (DSC). Early in

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CIRCULATION MANAGER

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Canada and spent time on the road with DSCs, and it allowed me to

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with the right information and advice, a DSC can open doors to new opportunities and play a consultative role to the salon owner.

So, what should you be looking for in a DSC? Of course, having the right brand mix is paramount, but you can be sure that it’s not about

A D D RE SS CH A NGE S

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Do they help you grow your business?”

George Tsinokas, salon owner at Valentino’s Grande Salon in Whitby,

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Ont., has said his relationship with his consultant, Elizabeth Hazime of KAO Canada, is key to his success on multiple levels. “Elizabeth has

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regularly review my goals and establish a plan, whether it’s for business building, management or employee incentives. I trust her to help me In every way, your sales rep can, and should be, a key business partner, with as much invested in helping you grow your salon as you do. “We’re in a different time right now,” says Tsinokas. “It’s not the same as it was, even five years ago. We have to be able to adapt.”

That ability to grow, be flexible and dynamic makes for a stronger relationship for the long haul.

Laura Dunphy Publisher

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m a y + j u n e .1 7

National Magazine Awards PHOTO: ALVARO GOVEIA, HAIR AND MAKEUP: DIANA CARREIRO

reach my targets, and it’s working!”

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Introducing beautiful NEW shades: FROSTY BEIGE

3

Clara is wearing global color 10.31 and lowlights 8.13

WITH HYALURONIC ACID & SOY PROTEIN

Enjoy the same color and care results as the rest of the range.

@RevlonProCanada revlonissimo.com For technical support or to locate a distributor near you, email: Education_canada@revlon.com

online at

BRAIDED BABE Congratulations to Eloise Chiew of Suki’s Salon in Vancouver, who won our “So You Think You Can Style?” Braided

MERMAID HAIR, DON’T CARE We’re breaking down the mermaid-hair trend in Hairlines this issue and bringing it to life with this colourful roundup of our favourite Pinterest pins. (Psst! Did you know we’re on Pinterest? Follow along and start creating your Contessa inspo board!)

CONTESSAWINNING TIPS FOR BEGINNERS First time entering the Contessa Awards?

See our roundup of

FESTIVAL HAIR MUST-HAVES

the best tips from

Textured and braided styles, vivid colours and pastels are

past winners to help

in as we head full swing into festival season. Discover our

you navigate the road

list of must-have hairstyling picks to get the top fun and

to your first Canadian

fuss-free festival styles.

Hairstylist of the Year win. Entry deadline is August 2, 2017.

SalonMag

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m a y + j u n e .1 7

Salon_Magazine

salonmagazine

See all of the complete collections in this issue at SalonMagazine.ca/Collections!

SalonMagazine

PHOTOS: SO HAIR: ELOISE CHIEW; MAKEUP AND MODEL:TARA TORRES; PHOTO: ED LAU;THINKSTOCK, MAJA HAJDUK, REDKEN

competition! Visit SalonMagazine.ca to discover her inspiration and how she created her creative winning style.

Salon Magazine

SALONMAGA ZINE.CA

ST YLE WITH A BANG! Offer clients a fashion-forward fringe as an add-on or stand-alone service. Speak to your local brand representative to learn how your salon can become a Moroccanoil StyleScapesâ„¢ Destination.

Learn more at Moroccanoil.com/StyleScapes

ONE BR AND: A WORLD OF OIL-INFUSED BE AUT Y

©2017 Bosley, Inc. Beverly Hills, CA 90212 | All Rights Reserved. | Printed for Scientific Hair Research, LLC.

“This is my absolute go-to for my fine hair clients, but I actually use it on everyone! Nourishing Leave-In is one of the most versatile products I’ve ever used, you’ll love it!”

Gretchen, Owner/Stylist Salon Studio G, Sherman Oaks, CA salonstudiog.com @studiog

TOP 10 COUNTDOWN

bosleypro.com | 800.BOSLEY1

Volumizing & Thickening Nourishing Leave-In Lightweight, multi-functional conditioning spray

What it does: Hydrates & Nourishes • Detangles & Smooths Adds Volume & Shine • Humidity Resistant & Thermal-Protectant

HAIRLINES NEWS

High Definition ZERO TO 100 Correct unwanted colour results with the new Color Renew from Wella Professionals.

Whether you’re fixing a

TAKE HAIR TO HIGH-DEFINITION LEVELS WITH REDKEN’S NEW HD RESOLUTION DEMIPERMANENT COLOUR. Available in 65 shades from seven colour families, HD Resolution is Redken’s first demi-permanent colour. Providing up to 70 per cent grey coverage, the low-lift alkaline colour lifts up to one level, while the saturated tones enhance hair colour. HD Resolution’s blend of conditioning polymers smooths the hair surface for improved condition and shine. Used with HD Developing Lotion, HD Resolution has a simple and fast mixing solution that uses a 1:1 ratio of colour with developer.

colour mishap or prepping hair for new colour, Wella PHOTOS CLOCKWISE: WELLA PROFESSIONALS, REDKEN CANADA, SCHWARZKOPF PROFESSIONAL

Professionals’ Color Renew allows you to adjust, change and correct excess, undesired colour results without any damage. How? Color Renew is persulfateand peroxide-free, so it respects the natural hair structure and melanin so it won’t lighten your client’s natural colour but removes oxidative colour in the hair’s depth and tone. The crystal powder and activator liquid are easy to use, making Color Renew a must (especially for those clients who are frequently changing their hair colour).

Royal Flush Schwarzkopf Professional launches its new Igora Royal Opulescence colour line.

Garnering inspiration from the masters of Renaissance art, the new Igora Royal Opulescence includes six decadent shades, ranging from velvet slate to fiery copper to golden dawn. The line’s pigments are reminiscent of the rich tones used in Renaissance paintings. And in keeping with the theme, Schwarzkopf Professional is offering two colour services inspired by the Renaissance painting technique. The Natural Illumination Service helps create a cross-diagonal illumination effect for added depth and elegant results, using the Schwarzkopf Professional ColorMelter Palette and Sponge. The Soft Illumination Service involves a chevron-inspired technique for creating softer depth and texture using

To see the colour services in action, visit SalonMagazine.ca.

the brand’s ColorMelter Palette and Painting Brush.

SALONMAGA ZINE.CA

m a y + j u n e .1 7

19

HAIRLINES NEWS

Style Mastered Revlon Professional names its Canadian finalists for the 2017 Style Masters competition.

Modern Muse Moroccanoil introduces supermodel Sara Sampaio as its new beauty ambassador.

The Portuguese supermodel known for strutting the catwalk as a Victoria’s Secret Angel is joining Moroccanoil as its new beauty ambassador. Sampaio appears in the brand’s latest advertising campaign and was styled by celebrity hairstylist Renato Campora. Sampaio says

Hairstylists from around the

she has been a fan of the brand for years and feels honoured about her new role. Moroccanoil

globe are gearing up for Revlon

co-founder Carmen Tal says Sampaio’s beauty and global influence are ideal for the partnership

Professional’s Style Masters.

and she looks forward to continuing to grow the brand by engaging new audiences.

Entrants for the photo-based competition created three different looks on one model that form a cohesive collection, Among the top three Canadian finalists was Stéphane Scotto Di Cesare, who was named the Canadian winner. Scotto Di Cesare, who was announced as

Expert Enhancement L’Oréal Professionnel’s Série Expert gets a facelift with revamped packaging and a new product line.

a brand ambassador earlier this year, will be travelling to Brussels, Belgium, in May to compete onstage in Revlon Professional’s

from L’Oréal Professionnel features up to 25 per cent recycled plastic.

Along with its beloved Absolut Repair, Liss Unlimited and Vitamino Color lines, Série

Style Masters global competition.

Expert has added the new Inforcer line, designed to reinforce stressed, fragile hair. The

Honourable mentions go to Sophie

new line contains a strengthening anti-breakage shampoo, rinse-out conditioner, leave-

Tessier of La Rousse Espace

in conditioner, masque, serum and detangling spray formulated with a blend of vitamin

Beauté in Montreal and Vincent Diplacido of Sadiva Coiffure in Laval, Que., for placing second and third in Canada.

20

With packaging that’s streamlined for a sleek, modern look, the new Série Expert lineup

m a y + j u n e .1 7

B6 and biotin to reduce breakage for healthier results.

PHOTOS CLOCKWISE: REVLON PROFESSIONAL, MOROCCANOIL, L’ORÉAL PROFESSIONNEL

judged on technique and creativity.

SALONMAGA ZINE.CA

GREAT STYLE MAY NOT SAVE THE WORLD — BUT IT CAN MAKE YOUR DAY. At KMS, our Style Community is the heart of our brand. We’re creatives, unified by the powerful language of style. We find inspiration in the world around us: in fashion, in art, and most importantly, in hair. We come together to create a worldwide network of style — to collaborate, learn and grow.

let’s create great style together. #kmshair

For availability of KMS products across Canada call Kao Canada Inc. Client Services: 1-877-670-6767

STYLE MATTERS

HAIRLINES NEWS

Signature Style Alterna Haircare introduces its Caviar Style line of styling products.

Made “by the stylists, for the stylists,”

SHINING STAR

the Caviar Style collection features five new stylers, including Luxe Shape

ANNOUNCING

Versatile Crème Gel, Invisible Roller

THE CANADIAN

Contour Setting Spray, Satin Rapid

FINALIST FOR

Blowout Balm, Grit Flexible Texturizing

AMERICAN

Paste and Concrete Extreme Definition

CREW’S ALL-STAR

Clay. The formulas feature the brand’s

CHALLENGE.

Flex-Strength Complex, which contains a blend of strengthening proteins

American Crew’s All-Star Challenge requires entrants to

and nourishing extracts for stronger,

create one men’s look that is consistent with the brand’s

more flexible hair. Alterna’s signature

latest cut and style trends. This year’s announcement of

Caviar extract infuses amino acids

the Canadian finalists came with quite a surprise: Hassan

and omega-3 fatty acids for improved

Nasser of Avalon Salon & Spa in Calgary was named

smoothness and increased shine. Its

both the Canadian winner and first runner up—a first for

Color Hold technology locks in pigments

the competition! It speaks to the talent of Nasser, who

for more vibrant results, while the line’s

competed last year in the All-Star Challenge competition

Seasilk blend of marine botanicals gives

in Paris. Wishing him the best of luck again in this year’s

dry hair a nourishing boost.

global competition, which takes place in May in Brussels, Belgium. A special shout out goes to Roxanne Garneau from Montreal, who was named second runner up.

MARK YOUR CALENDARS! PHOTOS CLOCKWISE:ALTERNA HAIRCARE, AMERICAN CREW, MATRIX

Join Matrix global business ambassador Tabatha Coffey and international ambassador Jamie Stevens at Matrix’s Destination Imagination!

Taking over Toronto’s Polson Pier on June 26 and 27, Destination Imagination is Matrix’s biggest event of the year. Tabatha Coffey, global business ambassador for Matrix, is headlining the event on June 26, where she will share her journey from young apprentice to international business expert, along with tips for succeeding on social media and increasing retail sales and client retention. On June 27, Matrix’s international ambassador, Jamie Stevens, will be hosting look-and-learn classes, including hair hacks and spring 2017 trends. Matrix will also be unveiling some of its upcoming launches and latest product innovations. For more information and to purchase tickets, visit destination2017.ca.

Beginning on April 28, visit SalonMagazine.ca to enter for a chance to win two tickets to Matrix’s Destination Imagination!

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SALONMAGA ZINE.CA

Bub

ble B ath

Pink White Perfect .

.

Bubble Bath ©2017 OPI PRODUCTS INC. • CALL 800.341.9999 OR VISIT OPI.COM

(and other favorite shades)

A lp i n e S n ow

in NEW OPI Powder Perfection

OPI POWDER PERFECTION

I

DIPPING SYSTEM

Acrylic nails reinvented. Faster, easier & odor-free. Gel-like shine & weeks of wear. Dries almost instantly, no need to light cure.

Easy soak-off wrap removal Natural feeling results 29 iconic OPI shades

.

HAIRLINES NEWS

Amp up blonde colour with the new Revlonissimo Colorsmetique Frosty Beige.

Combining cold and warm tones, the three new shades range from light frosty beige blonde to dark frosty beige blonde and are ideal for global colour, highlights and lowlights. Formulated with hyaluronic acid and soy protein, Revlonissimo Colorsmetique Frosty Beige includes shades for creating beige reflects on cold tones, shades for warmer bases that result in neutral colours with frosty beige reflects, and shades for neutralizing colours. The new shades were also used to create looks in Revlon’s Havana collection for spring/summer 2017.

3

JAELYN WALKER

Why did you decide to enter the Contessa Awards?

My mentor, Devon Plamondon, who was my teacher at the Vancouver Hairdressing Academy, won a Contessa Award for New Hairstylist of the Year and he encouraged me. He knew what it did for his career and how important it is to get something like that under your belt. At the time I had never created a collection before, but I knew I was in love with the salon industry.

How has your career changed since your Contessa win?

About six months after I won, I got promoted from junior stylist to senior stylist. I entered my Contessa-winning collection into the North American Hair Awards (NAHA) for Newcomer of the Year and was selected in the top five. My career definitely took off, and it gave me more confidence in my work and myself. Now I’m a master stylist, specializing in creative colour and balayage. I teach

Shape Shifter TIGI’s 2017 collection, Shift, elevates natural texture with bespoke colour and styling.

in-house classes, as well as master classes.

What advice do you have for students and newcomers?

I would recommend networking (going to the schools and building a roster of people before even building a collection).

Getting a mentor (somebody with your aesthetic to bounce ideas off of and have an extra set of eyes for your collection). Find someone who is seasoned that you look up to, not your best friend from class—they just don’t have the experience. I would recommend taking classes. When I was

The new collection from TIGI’s international creative team features eight new

putting together my collection, I would be up until 3 a.m.

haircuts and colour techniques for creating cutting-edge looks for your clientele.

watching tutorials. If you don’t know how to do something,

Inspired by street styles in East London and New York, the collection blends

it’s important to look it up and learn.

masculine and feminine styling for eclectic looks. Anthony Mascolo, international

Competing opens your eyes to so many people that you

artistic director for TIGI, says the fast-changing trends on social media require

can learn from. Not only does it give you confidence, but it

hairstylists to be up for the challenge of delivering fresh visions for their clients’

also gives you experience that you can learn from so you'll

hair. The collection’s techniques are the foundation of TIGI’s 2017 creative

know what to do next time. It can also help you hone in on

education programs taught in the brand’s academies worldwide.

your specialty.

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SALONMAGA ZINE.CA

PHOTOS CLOCKWISE: REVLON PROFESSIONAL, CONTESSA 25, WINNER STUDENT/ APPRENTICE HAIRSTYLIST OF THE YEAR, HAIR: JAELYN WALKER, A MICHAEL LEVINE SALON GROUP,VANCOUVER, MAKEUP: JENA JACQUOT, PHOTO: MICHAEL LEVINE;TIGI

frost BITE

QUESTIONS WITH CONTESSA 25 STUDENT/APPRENTICE HAIRSTYLIST OF THE YEAR

Dip Tap Perfect .

.

.

Big Apple Red (and other favorite shades)

in NEW OPI Powder Perfection

©2017 OPI PRODUCTS INC. • CALL 800.341.9999 OR VISIT OPI.COM

Bi

am Pink Fl

OPI POWDER PERFECTION

I

DIPPING SYSTEM

Acrylic nails reinvented. Faster, easier & odor-free. Gel-like shine & weeks of wear. Dries almost instantly, no need to light cure.

Easy soak-off wrap removal Natural feeling results 29 iconic OPI shades

enc

o

g

Ap

ple

Red

HAIRLINES NEWS

Bride Pride

C O M F O RTA B LE CARE

Leanne Cordeiro of Salon Cordeiro in White Rock, B.C., shares her top four tips for building your bridal business.

Salon Cordeiro opened its new, expanded location in White Rock, B.C., last year. With

1. Create a brideworthy space “I love the culture we’ve created at Salon

Help clients say goodbye to scalp pain with the new Pravana Hush Scalp Comfort Solution.

a modern, feminine aesthetic, the salon

Cordeiro: It’s a team of 20 women and we’re all

offers a range of hair and makeup services,

friends. It’s a girlie, fun vibe. Brides want to be

with a strong emphasis on bridal styling.

in a decadent, fun environment and enjoy having

“I got into this industry because of bridal

other women around when they’re getting ready

For some clients, scalp pain is

hair—that was more natural to me because

for their big day.”

inevitable when it comes to

I love styling,” says Leanne Cordeiro, owner

2. Grow with your clientele

hair colour. While you may have

of Salon Cordeiro. Just in time for wedding season, Cordeiro shares her top four tips for successful bridal styling.

been using your own hack to

“Our clientele ranges from ages 15 to 65.

protect your clients’ scalps

It’s really important not to dismiss a client

from lightener burn, irritation

just because they are younger. Building trust

and the dreaded colour stain,

with clients before they get engaged is key. I

there’s now an easier solution.

always say, the minute a client gets engaged,

The new Hush Scalp Comfort

you have their pre-books for the next year and

Solution from Pravana includes

a half.”

a patent-pending formula

3. Keep learning

Visit SalonMagazine.ca for more bridal business and hair tips from Leanne Cordeiro.

that contains camomile,

“My staff and I are constantly taking classes

saccharide isomerate (sugar)

and watching tutorials before wedding season

and glucose to provide even your most

so we’re always inspired—learning something

sensitive clients with scalp protection

new and seeing what the trends are.”

while hydrating the hair for softer, shinier

4. Think beyond the big day

strands with less breakage. To use, apply

“Try to get a bride in for more than just a

Hush directly to their scalp prior to your

consultation before her wedding day. Get to

lightening, lifting or colour service. It’s also

know her and her style; how does she dress on

compatible with any colour product. As an

a daily basis? How does she wear her makeup?

added service, consider using the solution

That’s when you'll know you can create the

for clients with dry scalp or as a hair

look of her dreams for her big day.”

treatment to repair dry, damaged hair.

ghd Platinum Styler “Too many stylists and clients are using tools that are too hot. As soon as you apply anything above 365°F on the hair, it can start removing the tonality of the hair’s colour and it can ruin the integrity of the hair. This iron is

Automatic shut-off after 30 minutes of non-use Tri-Zone technology maintains a consistent temperature of 365°F for safer-for-hair heat

already pre-set at 365°F, a safe temperature for hair and

Wishbone hinge provides plate alignment and precise control

it doesn’t slow down the styling process. As stylists, we need to educate more clients about using the right tools.”

—ANTONIO QUINTIERI, TOP STYLIST AT COTY

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Flexible 2.7m swivel cord

Floating bevelled ceramic plates create smooth, shiny results with less breakage

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CUSTOMIZABLE Any shade can be custom-crafted in the salon and prescribed for guests to take home.

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FAST 5- to 15-minute in-salon services (toning, refining, enhancing, intensifying, correcting, repigmenting) are a quick and easy way to increase revenue.

For more information about Color Craft™, or to carry this line in your salon, contact your local distributor.

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BEFORE

AFTER

SERVICE: Enriched with Cacao + Lapis TAKE HOME ℠: Crafted treatment with Cacao + Lapis

HAIRLINES NAILS

BLAST FROM THE PAST Artistic Nail Design unveils its Baywatch collection, just in time for the film’s release.

Fun in the Sun

This is a throwback many people have been “wading” for! Fans of the popular ’90s

Get the party started this summer with the new CND Creative Play Sunset Bash collection.

TV show Baywatch are ready to hit the waves for the film adaptation, starring Dwayne Johnson and Zac Efron. To commemorate

The eight new shades, ranging from bright Tangerine

the film’s release, Artistic Nail Design has created a limited-edition nail

Rush to deep purple Party Royally, offer your clients

polish collection featuring shades such as scarlet red crème Little Red Suit

long-lasting wear, and versatile colours so that they can

and coral orange crème Summer Crushin’. According to Alisha Rimando,

change up their nail look as many times as they want.

executive vice-president and creative director of Artistic Nail Design, the

Retail tip: Try adding on a bottle to your clients’ service so

collection embodies the vivacious spirit of the film. With its bold range of

they can have the peace of mind of having their shade at

colours, The Baywatch collection is available in Artistic Colour Gloss, Colour

home for on-the-go touch-ups and change-ups! You may

Revolution and Duet packs.

also want to try your “hand” at some of CND’s fun nailart inspo, which is sure to have your clients reaching for

SURF’S UP

CND

CHINA GLAZE

ORLY

ESSIE

MORGAN TAYLOR

OPI

Embrace the Art Deco vibe with CND’s Rhythm & Heat collection of Havanainspired hues, such as Ripe Guava and Splash of Teal.

Give clients the royal treatment with the Summer Reign collection of vibrant shades like metallic bronze High Standards and mint green All Glammed Up.

ORLY’s “City of Angels” inspired Lala Land collection features pastels shades like mint green Big City Dreams and cotton candy pink Head in the Clouds.

Help clients get resortready with Essie’s summer collection, with colours like reddish brown Sorrento Yourself for looks reminiscent of Italy’s Amalfi Coast.

Get nails ready for their close-up with shades like purple neon Best Face Forward and light coral crème All About the Pout from the Selfie collection.

Dream on with OPI’s California Dreaming, which features fun summer shades like coral pink Time for a Napa and vibrant orange Santa Monica Beach Peach.

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TEXT:VERONICA BOODHAN; PHOTOS CLOCKWISE: ©2017 PARAMOUNT PICTURES. ALL RIGHTS RESERVED, CND CANADA, OPI, MORGANTAYLOR, ESSIE, ORLY, CHINA GLAZE

their phones to snap a #nailfie.

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©2017 PRAVANA All Rights Reserved. 1-855-PRAVANA. To learn more, please visit www.pravana.com |

HAIRLINES NAILS

Nailing the Details Spring/summer 2017 nail art is all about the bolder, the better. From embellished nails and split-style manis to cuticle art and peekaboo accents, we’re sharing tips for making the most of your nail art and how to turn these runway trends into moneymakers for your salon.

T

here’s no time like the present to build your salon business with add-on techniques that can give your clients nails that are runway-worthy. With trends from Fashion Week making the

rounds on social media, more clients are interested in taking a more daring approach to nail art.

“We’re seeing nails that are futuristic, with a lot more layering and An elevation of the accent nail, this split-style mani from Libertine’s spring/ summer 2017 NYFW show was created with CND Retention+ Sculpting Powder and CND Shellac.

high-bold, intense colours,” says John Nguyen, education ambassador for CND. “We’re combining chrome ombrés with 3-D raised, textured looks. Geometric patterns are in there as well.”

IMAGINATIVE INSPO With no limits to their source of inspiration, more clients are opting to reference a photo of the latest celebrity or social media trend in hopes of replicating the look in the salon. “You want to be innovative

“Don’t discount your profit for the sake of offering a service. I

and cutting edge and offer things that are unique,” says Danielle

think it’s characteristic of many nail technicians to want to just

Candido, regional education manager for Gelish. “But just because

give it away. The only way we’re going to move away from that is

something is being done on social media doesn’t necessarily make

to draw a line in the sand. Nobody else is going to do it for us.”

it an enhancing trend.” An example of this is the wire nail trend that catapulted on social media earlier this year. While some clients may be interested in achieving the over-the-top look, it’s important to

– DANIELLE CANDIDO, REGIONAL EDUCATION MANAGER FOR GELISH

advise them about the reality of editorial looks and steer them in a

BELLS AND WHISTLES

While embellishments have been a growing red-carpet trend,

At Libertine’s spring/summer 2017 show at New York Fashion Week

bling detailing has become a staple in nail art. “Bling is a great way

(NYFW), CND created whimsical nail looks that complemented the

to add income,” says Candido. “It can be as simple as one stone or

designer’s extravagant style.

as intricate as design work, with a combination of different types

“A lot of the looks we create for the runway are over the top and

of media. It just depends on the amount of time you have and the

very time consuming to do,” says Nguyen. “In the salons, we try to

amount of money your client is willing to spend.”

replicate that look the best we can using products we have in our

When charging clients for the additional time and products, Candido

system.” For example, to create a crushed velvet texture, Nguyen

reminds us that it’s critical to use the right tools to get the job done

recommends dusting CND’s Retention+ Sculpting Power clear acrylic

well. “If I’m applying Swarovski crystals, I’m going to charge per

powder on top of CND Shellac before curing. Once the nail is cured, it

crystal as opposed to rhinestones, which I would charge in bulk based

provides a more textured finish. “It’s one of the things we try to do at

on design,” she explains. “As a technician, that’s important to consider.

Fashion Week to make the looks wearable as well,” he says.

The worst thing is to charge somebody more money and have their

For 3-D nail looks inspired by the Libertine show, Nguyen recommends

bling fall off, so the trick is to use good adhesive that is secure and

sculpting the shape on a sculpting powder or gel. Once cured, you can

will hold up over the two-week period.” Candido recommends using a

remove and apply it on top of the nail as an embellishment.

resin-based product like the base coat in the Gelish Dip system. “The

“If you’re going for a specific kind of texture, it’s all about knowing

base coat has a thicker consistency and is an amazing adhesive, even

how to control your product and what you need it to do,” explains

with the smallest quantity of product. It holds beautifully, even on

Nguyen. “I always recommend playing around with your products and

shiny topcoats.”

pushing to see what those limits are.”

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SALONMAGA ZINE.CA

TEXT:VERONICA BOODHAN; PHOTOS: CND CANADA

more practical yet creative direction.

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ELEVATE

I N PA R T N E R S H I P W I T H S A LO N M AG A Z I N E

COLLAR

POP We asked doctors and medical aestheticians to share the best non-invasive neck treatments for every aging concern. BY MIRANDA VOTH

BELKYRA FOR A PERFECT PROFILE When it comes to double chins, Dr. Lisa Kellett, MD, FRCP, DABD, of DLK on Avenue in Toronto recommends Belkyra. This injectable treatment that destroys the membranes of fat cells to redefine the jawline and slim the chin without surgery. The body is able to naturally process the dead fat cells over the weeks that follow. “Most patients will need two to four treatments, done approximately every four weeks,” says Dr. Kellett.

BOTOX FOR NECK BANDS “We see some patients who are unsatisfied with the look of what they refer to as ‘neck bands,’” says Dr. Frank Lista, MD, FRCSC, of The Plastic Surgery Clinic in Toronto. “Neck bands” are a ring-like thickening of the platysma muscle due to continual contraction. Believe it or not, there

elevatemagazine.com

is a fix for this issue. “Botox can be precisely injected into the muscles to relax them and lessen their appearance,” says Dr. Lista. “Additionally, skin can sometimes appear to droop less once the muscle band has been relaxed.”

FRACTIONAL RESURFACING FOR TEXTURE CHANGES Skin laxity and textural changes in the jawline are the most common signs of aging. Fractional resurfacing on the necka more aggressive treatment, will address this. “Each treatment stimulates the body to create new tissue,” says Natasha Cuzner, medical aesthetician and owner of The Vanity Lab in Vancouver, “which smooths away fine lines and uneven texture.”

Better yet, pairing fractional with platelet-rich plasma rejuvenation (PRP), more popularly known as the “vampire facial,” just might be the ticket to keeping your neck fine-line-free.

PRP treatments harvest super-nutrients and growth factors from your very own blood that are then injected into your facial skin and neck area by our experienced physician,” says Cuzner. A series of three treatments about one month apart should give your skin “a reduction in fine lines and wrinkles, improved texture, increased fullness and overall healthier-looking skin,” says Cuzner.

Elevate Magazine

LASER SKIN TIGHTENING FOR SKIN LAXITY Patients on a mission to firm up their necks without surgery can look to laser skin tightening to see real results. “By using deep heat, this treatment basically creates a controlled wound-healing effect in the deep dermal layers of the skin,” says Cuzner. “The body then rebuilds and creates new connections within the collagen elastin matrix, leaving the skin firmer and tighter.”

@elevatecanada

PSST, HAVE YOU HEARD ABOUT…

When you’re styling clients’ hair, we all know the conversation can get pretty personal, so the next time your clients complain about their latest beauty issue (maybe sagging jowls or forehead lines), tell them to pick up Elevate Magazine for cosmetic and anti-aging solutions.

@ElevateMagazine

DISCOVER MORE ABOUT COSMETIC ENHANCEMENT, ANTI-AGING AND WELLNESS TIPS AT ELEVATEMAGAZINE.COM

PHOTO: THINKSTOCK

THE SKIN OF THE NECK IS DELICATE AND AGES MORE QUICKLY THAN OTHER AREAS OF THE BODY, SO IT’S NO SURPISE THAT NEW TREATMENTS ARE SURFACING TO COMBAT NECK-SPECIFIC ISSUES. SPRING IS THE PERFECT TIME FOR A FRESH START, AND THAT MEANS TRYING OUT SOME OF THESE NON-INVASIVE NECK TREATMENTS.

CAN BE THE NEXT STYLE MASTER

We are proud to announce the Style Masters 2017 Canada Results

Winner - Stéphane Scotto Di Cesare Montreal QC, SSDC/Scotto Di Cesare

StéPhanE’S PRiZE: Trip to Revlon Professional Brands World Show (Spring 2017) • Visa Card ($1,000 value) • Style Masters Products ($500 value) • Salon Magazine Full Page Feature • In-Salon Customized Education Day

First Runner Up - Sophie Tessier

Second Runner Up - Vincent DiPlacido

Montréal QC, La Rousse Espace Beauté

Laval QC, Sadiva Coiffure

EaCh RUnnER UP RECEiVes: Visa Card ($500 value) • Style Masters Products ($500 value) • Salon Magazine Mention

We congratulate finalists and thank all participants for entering the Style Masters Contest!

www.stylemasters.com | @revlonprocanada

HAIRLINES COLOUR

MERMAID GIRL It’s become a staple of summer festival season—and as ubiquitous as wire-frame blue sunglasses at Osheaga. It’s beautiful shades of pastels or brights, that look like a cotton candy rainbow. Here’s the recipe to create all that magic.

“U

nicorn hair, or mermaid locks, have become increasingly popular in the past two years—definitely a huge Instagram trend,” says Staëlle Coulombe, a Joico

artist from Quebec City who has made rainbow hair her specialty.

“I have up to 15 clients a week who come in requesting this unique hair colour, even if it takes an average of four hours to achieve the seamless colour blend.”

PRE-LIGHTEN When you’re aiming to make hair the palest of millennial pinks—the shade of the moment in everything from home decor to puffer jackets—you need to pre-lighten your base as much possible before applying a demi or deposit-only shade.

“I lighten hair to a level 10 before adding any of the mermaid colours,” says Coulombe. “And if I can’t go as pale as I want in one single step, I rinse out the lightener and apply a treatment like K-Pak Reconstructor from Joico to bring back some protein into the hair.

Then I apply the lightener again. Remember that the hair has to be as light as possible, like a blank canvas before you can create a striking colour-melting effect with rainbow shades.”

For touching up hair on clients who are already flaunting the mermaid look, you only need to lighten regrowth at the roots if you’re

THE PERFECT APPLICATION

THE RIGHT SHADES

When you’re using a direct pigment, such as Color Intensity from

Creating fab mermaid locks requires a thoughtful consultation with

Joico, you need to work the colour into very fine strands. “I suggest

your client. “You need to have an in-depth consultation with your

massaging the product into the hair so that it penetrates,” says

client to assess what her favourite shades are and work with the

Coulombe. “It’s amazing how much pigment can get into the first

colour wheel, just like you would when customizing any other hair

layers of the cuticle if you manually work it into the hair.”

colour,” says Coulombe.

The colour wheel is used to show the way in which colours relate

Alex Chabot, artistic director for Matrix Canada, suggests using a dry colour brush in a vertical motion, from the bottom to the top of the hair,

to one another. When they are positioned opposite each other on the

to blur lines between different shades and melt the colours together.

colour wheel, they are called complementary colours. If placed side

“For a colour melt of three shades, you need five brushes; three to

by side, it will intensify the appearance of both. And on the contrary,

apply the colour and two to blend the shades together,” he says.

when combined in the correct proportion, they neutralize each other—just like when you’re doing a colour correction.

“You also have to think about how the pale colours will blend and

With Matrix ColorSync Watercolors, you can create an range of colours, from the most intense shades to the palest pastels. “For a seamless melting effect, I always add one inch of clear between each

remember that some demi-permanent hues will neutralize each other

shade before blending them,” explains Chabot. “That way the hair is

over time,” says Coulombe.

saturated, while allowing the shades to melt into one another.”

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m a y + j u n e .1 7

TEXT:YASMIN GROTHÉ; PHOTOS: REDKEN, MATRIX, PRAVANA, JOICO

aiming to maintain the same colour pattern.

SALONMAGA ZINE.CA

THE GOODS These products sprinkle their magic to create fantasy hair colour.

MATRIX COLOR GRAPHICS LACQUER This vivid, high-shine fashion colour line offers endless mixing possibilities to let your imagination go wild. It comes with a cream base for highgloss, brilliant shine, and a conditioning topcoat enriched with ceramides.

REDKEN CITY BEATS “City Beats from Redken is absolutely fantastic to create blur hair colour thanks to its acid formula that seals the cuticle for shades that pop,” says Redken Canada artist Eve Champagne. “The cream formula is easy to apply and saturates each strand, making the colours withstand up to 12 shampoos.”

AT HOME MAINTENANCE “I always make sure

Matrix Bond Ultim8

my clients leave the

Weekly Sealing

salon with JoicoColor

Treatment perfects and

Co+Wash, which

protects hair fibres while

offers three times

providing additional

more color protection

nourishment at home,

and locks in the new

following the in-salon

hue until they come

service. It’s applied

back for a touch-up,”

before shampooing, on

says Joico artist

towel-dried hair. Leave it

Staëlle Coulombe.

on for 10 minutes.

SALONMAGA ZINE.CA

PRAVANA CHROMASILK VIVIDS ChromaSilk Vivids from Pravana offer a wide array of highly pigmented shades to unleash hair colour magic with longlasting results. Vivids do not require developers, which means that, coupled with the proper level of lightened hair, the final shade will vary. The line includes vibrant shades, pastels, neon brights and “pure” hues, such as yellow and purple.

m a y + j u n e .1 7

35

HAIRLINES NEWS

EDITOR’S PICKS From more texture to volume to faster drying time, these products are sure to enhance your styling repertoire.

2.

4.

3.

5.

1.

2. DOUBLE DOWN Get twice the nourishment with SpaRitual’s Passionfruit Agave Vegan Nourishing Oil for Body + Hair, which contains 99 per cent nature-derived ingredients for smoother, hydrated results. sparitual.com 3. QUICK DRY Cut drying time with Design.Me’s PowerDry.Me blowdry mist, a microemulsion spray that removes excess water for an easier, faster drying process. designmehair.com

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m a y + j u n e .1 7

6.

4. BLOWN AWAY Give hair a glamorous, windblown effect with Redken’s Wind Blown 05 Dry Finishing Spray, which combines a dry hair powder with mild control for fast, lightweight volume. redken.ca

5. BETTER BODY Unite’s Liquid Dust powder spray reactivates volume throughout the day for thicker, fuller hair. unitehair.com

6. SHIMMER DOWN Revive dull hair with Kevin.Murphy Shimmer.Me Blonde, a shine mist designed for revitalizing blonde and grey tones. kevinmurphy.com.au

SALONMAGA ZINE.CA

TEXT:VERONICA BOODHAN; PHOTO: PAUL C

1. COOL COMBO One part dry shampoo, one part styling paste, the Badlands Dry Shampoo Paste from (new to Canada) R+Co gives hair workable hold for a lived-in texture look while absorbing oil for a matte finish. randco.com

What’s App?

MILANO SOFTWARE This easy-to-use app allows salon owners to customize a system that works for their size of business today and anticipates how it will grow in the future. With a comprehensive list of features that includes point of sale, scheduling and marketing, it also tracks client color formulas,

With so many business building and hairstyling apps available (and new ones cropping up every day), it’s difficult to know which ones are best for you. Whether you’re a seasoned pro or a new hairstylist, here are the latest in apps that will help you build your business and inspire your creativity.

provides automatic appointment reminders and generates a wait list, which can be used to fill in cancelled appointment times.

SALON IRIS Among the features of Salon Iris, Demandforce is a marketing tool that enables salons to stay connected with clients and manage their online reputation.

Geographically target new clients with marketing promotions, and offer existing clients campaigns

BUSINESS DEVELOPMENT & MARKETING

that will reward their loyalty. In fact, Demandforce guarantees a consistent value or your next month is free.

By Anna Lee Boschetto

BOOKER A salon management tool, Booker allows you to

SALON SOFTWARE PRO

schedule your clients via the app or through social

An organizational tool, Salon Software Pro is easy to

media, making it easier than ever for clients to get an

use for salon owners and hairstylists and features

appointment. In addition to offering ease of point-of-

a main menu with four options, Masters, Clients,

sale, the app enables you to create online gift cards

Reports and Scheduler. By creating individual profiles

and connect your clients to your online store, giving

for each hairstylist, the app tracks appointment timing

you additional retailing opportunities. Among the app’s

and stores data including client contact information.

many features, the data management and reporting

It allows both the client and hairstylist to update

tool allows you to easily identify opportunities for

information regularly, making it easy to stay in touch

growth in your business.

with your clients. The app also features a tool that generates reports of hairstylists earnings and peak times for scheduling appointments.

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SALONMAGA ZINE.CA

COTY PROFESSIONAL BEAUTY Featuring a fresh lineup of education apps for Wella, Sebastian Professional, Nioxin, Clairol Professional and Kadus Professional, Coty Professional Beauty now

MIND BODY ONLINE Part of this salon system, Mind Body Online reminds clients of their scheduled salon visit and when to schedule their next visit via their smartphone. The app also allows the salon owner to create customized email marketing campaigns.

offers easy, 24-hour access to education and inspiration for beauty professionals. Information on all brands is easy to find, from the latest trends and techniques to comprehensive product knowledge. Each brand also includes an Ask the Expert feature, offering stylists the ability to connect with brand professionals to answer all their technical questions, such as colour formulations.

SCHWARZKOPF PROFESSIONAL ESSENTIAL LOOKS Each season, Schwarzkopf Professional creates a new Essential Looks collection. Now you can draw your inspiration from the latest one on the Essential Looks app, which takes inspiration from the global fashion runways, and distills the trends

INSPIRATION

into a creative collection for hairstylists and their clients. The app also includes trend galleries featuring complete looks, videos, and 360-degree images that enable you to practise and perfect your skills. Plus, stylists can create personalized lookbooks and learn from the lookbooks of professionals around the world, including Schwarzkopf Professional ambassadors.

KEUNE STREETSALON Taking the brand's annual hair collection to

KMS COMMUNITY Being part of a global community is easier than ever with the KMS Community app. Now, hairstylists can share photo and video content with other KMS hairstylists around the world, learn from one another by posting step-by-step albums and video and connect with hairstylists worldwide, including the KMS Style Council. It’s a real, practical tool for anyone interested in

new heights, Keune’s StreetSalon provides salons and stylists with free, daily hair inspiration in the form of a global lookbook.

Shot by expert photographers around the world, hairstylists can learn from the easy video and photo tutorials, find product information, create their own moodboards and upload and share their creations.

immersing themselves in the world of KMS.

SALONMAGA ZINE.CA

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39

BEAUTYFORCE Used as a communcation tool by Matrix, Beauty Force the app has become the

STYLE STATION BY REDKEN

platform that alllows the brand to connect hairstylists with its education programs

From consultation scripts to lookbooks,

along with videos, colour support and

Redken’s Style Station allows hairstylists to

product knowledge. In addittion, the app has

transform their clients’ experience. In addition,

become the hub for all things social media

the app is great for students who can access

along with connecting you to more eight

the Journal feature and save notes from class.

thousand hairstylists who access Matrix

This is a must-have tool for stylists at all

social media platforms.

stages of their careers.

GOLDWELL AUGMENTED REALITY Offering a 3-D digital perspective, Goldwell’s Augmented app offers hairstylists a more realistic view of colour and cuts. It acts in conjunction with the brand’s service manual, so hairstylists can use their phone

EDUCATION

and bring the diagrams to life with a 360degree view of cut and colour.

MATRIX COLOR LOUNGE Featuring hundreds of shades and top trends, Matrix Color Lounge adds a new dimension to consultations. For many clients, making a change to their hair colour can be a difficult decision but now hairstylists can show their clients what they would look like with a darker hue or mermaid hair.

COLORISTA

Plus, clients can use the app to share their new

Digitize your clients’ colour cards and have all the

look on social media while you’re making the

information you need right at your fingertips with

transformation in the salon. In addition, the Craft

the Colorista app. The app offers a comprehensive

Education feature explains how to re-create the

library of hair colour formulations compatible with

latest trend while giving you a breakdown of the

major hair colour brands, all in one easily searchable

latest techniques.

spot. Plus, you can save your clients’ personalized formulas and photos, along with any additional notes, and set multiple timers to manage multiple clients simultaneously.

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S

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Expansion is often the next step for a successful salon business. We spoke with four experts about their expansion experiences, advice on how to grow your brand effectively and efficiently, and tips for what to look out for along the way.

By Veronica Boodhan “Set the groundwork” Before beginning to think about expansion, it’s important to look at your current business with a magnifying glass. Analyzing key aspects of your business, such as space, revenue and number of clientele, is key for making the right expansion decision. “You need to have a reason for expansion,” says Michael Levine, owner of Michael Levine Salon Group. “It has to make sense. It can’t just be for your ego.”

Levine, who teaches business seminars, including at the

undertaking than he had anticipated. While his Caramel location in Vancouver was successful for more than a decade, Levine made the decision to close it last year. “I left that salon alone for too long to work on other projects,” he shares. “Even though I had my manual and I trained each of my staff, when I came back in to try to fix the systemic issues that I thought were holding us back, I had too much resistance from the team.”

“Expansion is not always what it’s cracked up to be. It’s a very challenging thing, and very few companies are able to do it well.”

– MICHAEL LEVINE, OWNER OF MICHAEL LEVINE SALON GROUP “What often ends up happening when you expand is you further degrade your vision as you have a need for more people,” he adds. “If you’re expanding within the same city, there are only a certain number of people who are going to buy into your vision.”

“Timing is everything” While you want to ensure that you’re generating enough revenue for

International Beauty Show in New York earlier this year, says getting

an expansion, it’s important to know when the timing is right to turn

your salon’s systems and practices in order is crucial. “You have to set

an expansion plan into action. “Sometimes when your business is

the groundwork before you expand. You can’t even remotely consider

busting at the seams, there are downsides to that: The salon is not

expanding your company until you have a manual that includes every

running as well and people start to leave,” says Tony Ricci, owner

single aspect of what a client experiences in your business,” he says,

of Ricci Hair Co. “Timing is everything. It’s getting harder to expand

“including how to deal with every situation, down to the minutiae. If

because, as salon owners, we’re also competing with suites and chair

you don’t have all of that down on paper, there are a couple of things

rentals, and for the new kids it’s all about social media.”

that happen when you expand: If you don’t take ownership in the new

Ricci, who owns two salons in Edmonton, says he would suggest

location, things will degrade, or the management in that salon will start

looking at growing your team first. “When you open up a second

to take things in their own direction.”

location, you usually don’t have the same time and energy that you

While Levine has experienced many of the benefits of expansion, he has also learned the hard way that it was a lot more of a difficult

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had with your first one. You’re cutting yourself in half, so your team is really important,” he says. “When you expand, you have to make

PHOTOS: MICHAEL LEVINE SALON GROUP, RICCI HAIR CO.,THE TEN SPOT

GROWING PAINS

Michael Levine opened this second location of Caramel in 2012 in Surrey, B.C. In addition to the salon, it’s also home to the acclaimed Vancouver Hairdressing Academy.

SALONMAGA ZINE.CA

“Location, location, location” While some businesses choose to expand across the country, Peter Mahoney, president of Salon Resource Group, says his company decided to take a more vertical approach, with 22 salons located in Atlantic Canada. “We have five different brands operating in the same geography,” says Mahoney. “The reason for that is because of where we are in the country. For us to expand horizontally, and going into Quebec and Ontario, it’s a much bigger proposition.”

Wherever you choose to expand, Mahoney says location is key.

A 2017 Contessa award winner for Canadian Hairstylist of the Year, Tony Ricci opened this location in 2012 on Jasper Avenue in Edmonton, which also features the salon’s Blow Bar and Advanced Academy.

“There are only three things that matter: Location, location, location,” he says. “If you’re in a poor location, it’s going to take that much longer to ramp up the business. Ideally, you want to be in a high-traffic location that’s going to constantly feed you new clients, and you’re going to have to pay a premium on the real estate side sometimes,

your brand attractive for others to want to work for you. It’s really hard

but more often than not it’s worth it.”

to keep the brand consistent if you don’t take some of your existing people that you have with you that know the brand and understand how your business operates. You’re only as good as your team.”

“I would think about taking some of my top people and consider making them part of the company and expanding that way,” he adds.

“If you have people bringing in $20,000 a month, they are probably going to end up leaving or going to chair rental, so that might be the time to consider going into business together.”

“Franchising is a totally separate business” When it comes to the increasingly popular franchise business model, very few have had success quite like Kristen Wood, CEO of The Ten Spot. After opening her fourth corporate store in 2012, she began franchising, which has grown her beauty bar business to 37 locations, which are in various stages of development, and expanded from coast to coast—from British Columbia to Prince Edward Island. “You definitely want to have a couple of locations under your belt before you go into franchising,” says Wood. “Franchising is a totally separate business. It’s not just about making more locations, it’s starting a brand new company. You have a different set of guests—you now have franchise partners as your internal guests. Before you franchise, you need to have a whole new set of manuals, policies, programs and procedures that will deal with taking a franchise partner from signing the contract to having a successful grand opening party and everything in between.”

When setting up her franchise business, there were many factors to consider. In addition to ensuring that her franchise partners were able to create a uniform experience in each of The Ten Spot’s locations, she needed to secure suppliers across the country. “To learn how to run a franchise company really well took a little while,” she shares. “It’s not until you deal with the practical side of things and actually have somebody invest money in you [that you realize this].

We want to make sure every service is the same, no matter what location. They are a reflection of our brand as well.”

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The Ten Spot opened this corporate location in the Hudson’s Bay Centre on Queen Street in Toronto in 2015.

“I’m a very strong believer in having multiple corporate stores that you actually own,” says Kristen Wood, CEO of The Ten Spot. “You’ve got skin in the game and you’re able to test and measure things first [before you start franchising].”

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TEAM CHALLENGE With every expansion comes a need for more people.

With any type of expansion, it all comes down to the numbers.

Mahoney recommends only looking into expansion once the salon has reached 70 per cent capacity. “Anything over 70 per cent,

Peter Mahoney, president of Salon Resource Group, shares

you should think about expanding or opening another location,”

some tips to keep in mind when acquiring new team members.

he says. “The only way you’re able to grow is to expand or open a second location. Look at the percentage of sales capacity, debt

TALENT ACQUISITION

structure and if there’s a strong, positive cash flow. Those are the

“You need to have a recruiting strategy, training strategy and

telltale signs of opening a new location.”

compensation strategy that’s going to give you an edge over your

“The general rule of thumb is you need to be underleverage,”

competition in the markets you are going into. Having a relationship

he adds. “Your debt should be no more than 30 per cent of your

with the beauty schools is important.” (For recruitment tips, turn to

asset base. My advice is that you want to be debt-free, in some

page 46).

respect. It depends: If it’s a chain of salons, you can likely maintain a healthy level of debt but if you’re an independent salon owner,

WHEN TO BEGIN?

who wants to open a second location and already have debt in

“You want to start at least six months in advance of when you’re

your structure, you can find yourself in a lot of trouble. You need

going to open. Unfortunately, a lot of salon owners get it backwards;

to be overcapitalized. You need to be able to sustain losses for a

they invest all this time in building a beautiful space, and only when

period of time in your second location without it having an impact

it’s time to open start to think about who they are going to hire.

on your first location.”

Now the clock is ticking and expenses are piling up and they are understaffed. You have to start that process well in advance.”

TRAIN AND RETAIN

When considering expansion, Mahoney recommends working with external professionals who can provide you with critical advice. “You want to validate the model, geography, demographics and timing, which is a big part of it, too. There are good times and

“My strategy is to always develop your own talent. Our model is

bad times to be expanding in any business,” he says. “It’s like

based on hiring good people, training them and retaining them. For a

buying a home: Once you get your emotions involved, it tends to

lot of the value brands, the model is based more on the price point.

cloud your objectivity. Having an outside person give you advice

If I’m opening a salon and my primary point of different is price, then

keeps the conversation objective because their expertise tends to

I’m not as dependent on retaining employees, so it just depends on

be different.”

S

what your game plan is.”

“In salon business especially, many people overestimate the value of their brand when they move it. Some salon owners have a rude awakening when things just don’t go as well in the second location; they take longer than they expected them to because they just don’t have the brand recognition. The further you go from these factors are.”

– PETER MAHONEY, PRESIDENT OF SALON RESOURCE GROUP HDC Hair & Esthetics in Halifax is a leading cosmetology school in Atlantic Canada with a full service salon and spa.

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PHOTOS: SALON RESOURCE GROUP

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CREATING YOUR DREAM TEAM Recruiting top talent is not always as simple as it sounds.

In fact, other than client retention, building a strong staff base is one of the most challenging aspects of owning a salon. We share with you here some proven strategies that will help you build your very own dream team.

By Yasmin Grothé

T

hink about it. The image you have built for your salon is almost entirely resting on your staff’s skills and personalities: From the way clients’ hair looks when they leave the salon to your

employee’s own attitude and lifestyle. And all of this will have an impact on your business.

“It’s not easy to monitor everything that happens in your salon, particularly in the era of social media. But we try to vet everything that is put out there,” says Anna Pacitto, co-owner of award-winning Pure and 28 other salons in Montreal, and member of the Davines International Artistic Team. “Essentially, the post has to be beneficial to everyone. And if it’s not, we offer help on how to improve things. It’s important to make sure every picture carries with it the positive image of the salon.”

GETTING THE BEST The competition to hire the top hairstylists, colourists and assistants is fierce. Particularly since beauty school enrollment in Canada has dropped in the last year.

According to Statistics Canada data from 2013, young people are studying less traditional skilled trades such as cosmetology and grooming. Now, factor into the equation that there are more booth rentals for stylists who want to make it on their own, and the talent pool further shrinks.

One way to make sure you are always adding new talent to your staff is to build a network with your local beauty schools and hairstyling academies to set up mentorship and internship opportunities. Also advertise these on your social media platforms to attract the best talents to your salon.

Winning a prestige hairstyling competition, such as the Contessas, is also a great way to promote your salon as a desirable space to work in for talented stylists and colourists.

“It helps enormously, emphasizes Pacitto. When Pure opened in 1998 and we won four Contessa awards that same year, within a few months we had to move into a bigger location because we had no more space for our growing staff. A big award like that also helps keep your staff on

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their toes because you are all aware that you have to honour the prize you’ve won. The work you do then has to

TEAM SPIRIT

be great quality and consistent, so people will come to you because they understand the value of the award.”

Although tempting, reaching out to staff from other well-

Three ways you can cultivate your salon team Andrew Dale, founder

established salons and trying to attract them to come and

and CEO of Unite.

work for you might not be the best idea.

1

“We never solicit from other salons,” reveals Pacitto. “If it happens that somebody applies, I need to understand

don’t want done to you, you don’t do to others.”

(and time frames) is something critical to build the team. This should be done individually, one on one.

what’s going on, where the motivation comes from, and will check with the owner from the other salon. What you

Team building is an absolute must. Goal setting with accountability

2

Meetings should be called celebrations! Quarterly or once a month, keep them positive and upbeat. A great way of doing that is to celebrate team members’ birthdays, or announce the

YOUR CULTURE

employee of the month as voted by the team, not the owner. The

A salon is always something much bigger than the

winner should receive a small gift certificate, gas card, coffee shop

physical space where your staff works and offers

card, etc.

hairstyling and colour services. You actually create an entire culture that’s unique to the style and attitude of the vision you had in mind when you laid the foundation of your company.

And that something “special” is something that your staff relates to, and enjoys being part of, that goes beyond

3

Make sure you have longevity in your team. No one wants to join a brand without knowing they can grow in their career path. If they see you have hairstylists who have been with your salon for a number of years, they will be more inclined to believe they can achieve a certain level, too.

any financial compensation.

“When you are interviewing, make that mission statement part of what you are sharing and looking for. I call it: Getting the right people in the same mind frame,”

CAREER ADVANCEMENT

advises Andrew Dale, founder and CEO of Unite.

When evaluations come up, use the opportunity to find out about your

A successful team needs to be emotionally invested in

employees’ short- and long-term goals. This is a key moment to provide

their day-to-day work, particularly in a salon setting where

them the necessary means to develop the skills they crave to reach their

artistic vision is at the core of a great service. There is a point

professional and personal goals.

where an employee’s passion for their work and the vision

Michel Moreau, North American artistic team member for KMS,

you’ve created for your salon meet. It's a deep emotional

keeps the communication open and easy with his close-knit team and

connection that both the work and the great employees

offers perks like the opportunity to do editorial work. “I offer them

believe in what the salon stands for.

my time, a creative day or to be part of a project like a photo shoot,

Dale reminds us to “make sure potential candidates

or I let them become more involved in the salon. Listening is a very

are all on board with and have a passion for the mission

important component of being a salon owner that fosters growth. Good

statement you have created for the company.” That way

communication is key, so we do monthly meetings where everybody is

from day one, you are fostering the spirit you want to

involved,” he says.

instill within your group.

Having your staff feel part of that “something special” you have created in your salon, with its unique culture,

Encouraging your team to attend education seminars is also a great way for them to develop new skills and get to a new level of expertise.

According to Moreau: “I think that education is the key to success if you

makes them feel like they belong to a group that’s

want to stay strong in that industry. To be a stylist today is not only about

emotionally connected to them and that’s unique. Again,

cutting and colouring hair.” There is a big world offering many great sales,

this is something that goes way beyond money.

marketing and social media classes, or even public speaking in front of an

“I hire talent that is genuinely interested in the salon’s philosophy and who has a great personality that will fit with the rest of the team and my vision for each salon,”

audience if you want to become an educator. Added to your regular cut and colour courses, these can be great assets to any career.”

For Campellone, “putting together an in-house curriculum is very

shares Melita Campellone, a member of the KMS Artistic

helpful in perfecting your team’s skills, while giving them the opportunity

Team who owns two salons in Montreal, J’aime Coiffure

to reach their objectives with the ranking system we’ve put in place.”

and Bloc, with very different images.

Again, it’s about fostering your team’s interest and helping them grow.

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SALONMAGA ZINE.CA

AmericAn crew is proud to Announce All-stAr chAllenge 2017 cAnAdA results!

canadian cHampion - HaSSan naSSeR Avalon Hair Salon & Spa Calgary, AB

CHAMPION’s PrIze: Trip to American Crew World Show in Brussels (May 2017), $1000 cash prize, $500 product prize, full page feature in select industry media.

FiRSt RunneR up - HaSSan naSSeR Avalon Hair Salon & Spa Calgary, AB

Second RunneR up - Roxanne GaRneau Freelance Montreal, QC

eACH ruNNer uP reCeIves: $500 cash prize, $500 product prize, feature in select industry media.

We congratulate finalists and thank all participants for entering the All Star Challenge!

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For inquiries please call 1.800.387.7980 © 2017 aMerican creW. all riGHTs reserVeD.

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Finalist, Contessa 28 Quebec Hairstylist of the Year, Gilles-Bernard Brassard, Tonique Beauté Spa, Chicoutimi, Que. Makeup: Izabela Szelagowska Styling: Marcin Kulak Photos: Weronika Kosi´n ska, MK Production

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SALONMAGA ZINE.CA

Shades of red collide with textured styles in this Canadian collection.

Lady in Red SALONMAGA ZINE.CA

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Hair: Sharon Blain, Australia Makeup: Chereine Waddell Styling: Rosemary Slade Photos: Image Haus

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SALONMAGA ZINE.CA

Unbridled Elegance

Wedding hairstyles are reimagined in this glamorous Australian collection.

SALONMAGA ZINE.CA

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Hair: Mahogany Hair Creative Team, U.K. Makeup: Marco Antonio Styling: Ina Lekiewicz Photos: Nessi

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SALONMAGA ZINE.CA

BLONDE FACTOR This British collection features a range of doneundone textures and fashionforward looks.

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Hair: Robert Eaton & Karla AncliffeSmith, Russell Eaton, U.K. Makeup: Lucy Flower Styling: Desiree Lederer & Leila Ali Photos: Richard Miles Photography

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GI R L POW ER This British hair duo created a range of sharp cuts and textured styles for a strong yet feminine collection.

SALONMAGA ZINE.CA

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Hair: Louis Hechter, Orbite, Montreal Colour: Susan Carter Makeup: Leslie-Ann Thomson Styling: Sara Bruneau Photos: Leda & St-Jacques

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Feminine waves with multidimensional colour are showcased in this Canadian collection.

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Free Spirit m a y + j u n e .1 7

59

Sharp cuts with bold colour add a graphic pop to this Scottish collection.

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SALONMAGA ZINE.CA

Hair: Suzie McGill & Dylan Brittain, Rainbow Room International, Scotland Makeup: Lan Nguyen-Grealis Styling: Jared Green Photos: John Rawson

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Wonder Woma n Feminine styling adds an ethereal element to this Australian collection.

Hair: Brodie Lee Stubbins, Rokstar Salon, Australia Makeup: Sarah Smith Styling: Sarah Birchley Photos: Jenni Hare

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A Royal A ffair From line work to graphic prints, this Canadian collection is all about the details.

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Finalist, Contessa 28 Canadian Nail Artist of the Year, Shirley Truong, Tips Nail Bar, Toronto Makeup: Lucky Bromhead Styling: Talia Brown Photos: Joseph Saraceno

SALONMAGA ZINE.CA

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Finalist, Contessa 28 Canadian Nail Artist of the Year, Naomi Misu, Tips Nail Bar, Toronto Makeup: Lucky Bromhead Styling: Talia Brown Photos: Joseph Saraceno

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&

Glitz Glamour Geometric patterns add a whimsical touch to this Canadian collection.

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READY. SET. STYLE! #contessa2018

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CONTESSA 28 FINALIST NAIL ARTIST OF THE YEAR

Emigrating from South Korea in 2015, Clara Kang has demonstrated a passion for the nail industry as she pushes her creative boundaries.

With the support of her team at Her Majesty’s Pleasure, Kang plans to continue entering nail competitions and refining her craft.

1

Clara Kang hen Clara Kang arrived in Canada

true to her own sense of style. “I would say

from South Korea in 2015, she knew

my style is simple and minimalistic,” says

exactly what she wanted to do. “I’m

Kang. “But I get inspiration from everywhere,

a creative and artistic person, and I love details,”

clothes and patterns from handbags and

says Kang. “I learned how to do nails in South

shoes. In magazines and online, I look at

Korea, so when I found out about Her Majesty’s

what nail brands are doing to see what the

Pleasure, I applied and they hired me. It’s a really

trends are for the season. I look at Pantone

fun place to work.” Kang entered the Contessas

colours. But I really look at Japanese and

with encouragement from her boss, Sara

Korean techniques.” Kang says she looks up

Kardan, co-owner of Her Majesty’s Pleasure.

to manicurist Eun Kyung Park, founder of

“She really believes in me and my work,” shares

Unistella Salon in Seoul, South Korea, who has

Kang. “I eventually decided to enter because

an impressive Instagram following of more

it was a great way to exhibit my skills and see

than 200,000. “[Being a nail technician] is a

where I stand in the field.”

very creative job,” says Kang. “Nails are so

NATURE CALLING

small; it’s not a big canvas and you only have

For Kang’s Contessa collection, she found herself inspired by nature. “I wanted to do something really fresh, bright and positive that brought a feeling of travel,” recalls Kang. “I was inspired by birds and all the different designs found in nature, so I chose to work with very nature-inspired colours like pinks and greens.”

about how you can mix colours and patterns.

Drawing something can be challenging but fun. You have to believe in yourself, and let others push you and inspire you to work hard and not give up.”

What’s next for Kang? “Continuing to and push my creativity,” she says. “I want to focus on winning competitions, specifically

While Kang’s creative inspiration ranges from

the Contessas!”

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2

ARTISTIC NAIL DESIGN

“They have a great range of colours that cure really well, and I like that you can layer the colours to get different looks and effects. Plus, it’s really easy to remove without drying out or damaging the nail.”

10 fingers to work with, so it makes you think

STAYING TRUE TO FORM fashion to fellow nail techs, she has stayed

“It is easy to use and does a great job of loosening and removing dry skin.”

S

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TEXT: VERONICA BOODHAN; FINALIST, CONTESSA 28 NAIL ARTIST OF THE YEAR, CLARA KANG, HER MAJESTY'S PLEASURE, TORONTO; HAIR AND MAKEUP: JENNIFER CRONIN; PHOTO: ASHLYN DAWSON; DEBORAH LIPPMANN, ARTISTIC NAIL DESIGN, CND CANADA

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SALON PROFILE

The Secret to Business Success When you’re better at business than you are at styling hair, here’s what happens.

Bruce Peters and his team at Zazou Salon and Academy stay connected to the communtiy by supporting a number of charity innitatives throughout the year.

By Anna Lee Boschetto

B

ruce Peters, owner of Zazou Salon and Academy in North Vancouver, has a zest for competition and a sense of business acumen that has made him and his team a major success on the

West Coast. “I don’t think I was a great hairdresser,” says Peters. “I don’t have the creativity and dexterity that some do, but the business fell into place and I have learned the leadership skills.” He is also someone who is always contemplating what to learn next, and that keeps him engaged and focused on moving his business to the next level.

Salon Magazine: How long have you been in the beauty industry?

Bruce Peters: My parents owned hair salons, so I’ve worked in salons all my life. In the early ’90s, my partner at the time and I bought a 365-square-foot salon that was in rough shape. Then in 2008, we moved and opened Zazou Salon & Spa, which expanded our business

Keeping the focus on building a strong team environment through education and community initatives goes a long way to increasing staff engagment

to a team of 40 hairstylists.

SM: What do you see as one of the key factors that salon owners need to consider before they open their doors and start hiring?

B.P.: In our business, two-thirds of hairstylists get out of the industry within the first three years. That’s pretty bad for an industry like ours. At Zazou, we noticed this, and we get hairdressers to the five-year mark,

SM: How do you think competitions improve your business?

through training opportunities and coaching. If you can get your people

B.P.: I think it’s important for our team to have the opportunity for photo

past three years, that will help you retain them.

shoots because it exposes them to tools they didn’t know they had.

B.P.: With our academy, it’s an apprenticeship environment. We find that we won’t hire anyone who hasn’t gone to school for hairstyling.

Entering competitions pushes them on a creative level that they didn’t think they could do and gives them more tools than they had before. It’s really a whole lot of fun.

The people who have gone to a good school can get through our

SM: How have you seen the beauty industry evolve? What is the

program fast. They have the basics, including the haircutting and an

greatest change you’ve witnessed over the years?

understanding of the fundamentals of colour. Otherwise we have such

B.P.: I think millennials are extremely important to our industry. They like

a challenge with them.

freedom and so do I, and maybe that’s why I relate to them. There is an

SM: You’ve had a lot of community partnerships over the years. Why is that so important for your business?

ever-changing nature in this industry and that’s fun because, with this generation, we see a new version. I like to embrace that.

B.P.: The community gives to us, so we give back. We try to make it

SM: What or who inspires you?

light and fun. For example, after our cut-a-thon, we go for drinks with

B.P.: I’ve always been impressed with really good motivational speakers

everyone. When we think about getting people from where they are to

who have a great sense of humour but still have a real impact. Neil

where they need to be, it’s community involvement that gives them a

DuCoff from Strategies on the business side and Trevor Sorbie

purpose bigger than themselves.

combined business and hairstyling in an incredible way.

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PHOTOS COURTESY OF ZAZOU SALON & ACADEMY

SM: How are you doing a better job of hiring the right people?

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SALON INTERIORS

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It Takes Two Located in Toronto’s burgeoning Long Branch neighbourhood, Jaja Spa is in a league of its own.

BY VERONICA BOODHAN

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hen you step inside Jaja Spa’s chic, quaint space, it’s clear that the spa was designed with an emphasis on luxury with opulent touches like the ornate chandelier, made of more

than 500 crystals, greeting you as you walk through the door. “It was actually the first purchase we made as a business,” says Jacqueline Sousa, co-owner of Jaja Spa. “It captured the vibe we were going for.

It’s hard to miss and is often the first thing people comment on when they walk in.”

FRIENDS FOREVER Sousa and her best friend (since first grade) Kayla Hetherington opened the spa in 2015. As we spoke on the spa’s two-year anniversary, the business continues to be a shared enterprise led by their passion for the industry. While friends and business don’t always mix, Hetherington says their friendship has thrived with the spa. “A lot of people warned us about going into business with a friend, but we found that being at work together has been comforting,” she says.

“We’ve known each other for so long that we’re practically family, so it keeps communication really open.”

ALL IN THE DETAILS Sousa, whose niece used to call her “Jaja” (hence the spa’s name), says she has always enjoyed interior design and designed the spa with Hetherington. “We wanted the spa’s design to encompass an elegant, chic, cozy space that feels like home,” she explains. “We knew we wanted to go with a white space with greys and just change up the colour scheme each season. We got a lot of inspiration from Pinterest and shopped for modern, minimalistic pieces. Certain fixtures like our manicure and pedicure stations were custom-made, so they were created exactly as we envisioned.” The spa contains three manicure stations, three pedicure stations and one treatment room.

MILLENNIAL MOVEMENT Like most millennials, Sousa and Hetherington are social media savvy and look to it for the latest nail and beauty trends. What’s their advice for aspiring young entrepreneurs? “When you have an idea, run with Details Opened in 2015 Space 650 square feet

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Team 4 nail techniciansestheticians 1 lash technician

Brands CND OPI Website jajaspa.com

it,” says Hetherington. “Sometimes when an idea sits with you for too long, nothing gets done. When we decided we wanted to open the spa, that was the plan.” Sousa echoes her enthusiasm. “We were young and ran with the idea,” she says. “You just have to take that young energy and go with it!”

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SALON EVENTS

The HEALTHY bottle-and-brush gel system by Bio Sculpture.

Five-free, Vegan and Cruelty-free.

Available in 50+ colours.

Simon Miller presents the KMS Style Matters collection For Style Matters, the latest collection from KMS, the brand’s Global Style Council came together in an industry factory warehouse, in Berlin, Germany.

Simon Miller, global brand ambassador and style council curator for KMS, says it was a significant shift in both influence and interpretation. Miller, along with the rest of the brand’s global style council created two distinct styles: One high fashion and one street style, intended to push hairstyling techniques to the next level. Along with delving into the techniques used to create the collection, Miller also explained the way in which products from the KMS styling line can be combined to transcend traditional hairstyling boundaries. The message was clear, no matter who your client is, the only thing that matters is having style.

WHEN & WHERE February 15 in Santa Monica,

California

PHOTOS COURTESY OF KMS

www.biosculpturenails.com 1-877-424-6435 78

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SALON EVENTS

Toronto Allied Beauty Association Show DETAILS The 2017 Allied Beauty Association (ABA) show

was filled with two days of presentations and seminars by some of the industry’s leading talent, including Insta-famous stylist Jenny Strebe (a.k.a. Confessions of a Hairstylist).

While attendees had the opportunity to connect with manufacturers and distributors, the show also featured stage presentations, styling and colour demos from brands such as Revlon Professional, American Crew, Redken, Matrix and Sexy Hair.

WHEN & WHERE March 26 and 27 in Toronto

PHOTOS COURTESY OF ALLIED BEAUTY ASSOCIATION

KWICKURVES

THERMAL HIGHLIGHTING SHEETS

are curved on all four sides and is the most premium product on the market for custom color and working around the radius of the head shape or nape. by

Designed for salonists who like to push the limits of custom colour design and client comfort. Cuts angles ranging from 90° to 45° to match any partings.

NAKED ROLLS Designed exclusively for the

MADE IN CANADA

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RECYCLABLE

/KWICKWAY

.

DANNYCO.COM

Exclusive Canadian Distributor

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SALON EVENTS

Moisture Shampoo Nourish your hair, and preserve your color with this Sulfate-Free Shampoo.

Attracts up to four times its own weight in moisture to quench your hair!

Great for naturally curly and colored treated hair.

Canadian wins Affiliated Artist at Sebastian Professional’s What’s Next Awards DETAILS Nearly 1,000 stylists from across North America

competed in the fifth edition of the What’s Next Awards (WNA), nine of whom were shortlisted to participate in the live

Moisture Conditioner Infuse new life into damaged hair and let it shine with superior hydration.

Perfect for Dry, cracked skin!

competition. For a second year in a row, a Canadian hairstylist has won Sebastian Professional’s WNA in the Affiliated Artist category. Sabrina Cayer from Propagande Coiffure in TroisRivières, Que., took home the coveted prize. “Having the opportunity to be onstage in such an important competition proves to me that, with a little bit of imagination and a lot of determination, you can make all your dreams come true,” says Cayer. Last year, Gianpaolo Colombo from the Hairafter Salon & Spa in Toronto was the big winner in this category.

SOMA Complete Colour

WHEN & WHERE March 6 in Dallas

Great for sensitive scalp

• Deposit Only, Permanent Color • No Fading • Absolutely No Lift • No Ammonia • No MEA • Keratin Protein Enriched • Sunflower Oil delivery system

SOMA HAIR TECHNOLOGY

(866)843-2257 www.somaorganics.com or http://www.facebook.com/somahair Distributor inquiries welcome.

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Sebastian Professional international top artists Diva Poulos, Omar Antonio, Marylle Koken and Anthony Cole delivered a series of amazing hairstyling presentations onstage.

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SALON SCOOP Before the finalists were presented, Carole Protat, education director for Sebastian Professional and Sal Mauceri, North American senior vice-president of professional beauty and global OPI at Coty, gave a heartfelt tribute to Fabio Sementilli, highlighting his legacy at Sebastian Professional through education.

The panel for this year’s WNA included legendary stylist Robert Lobetta, 2016 Affiliated Artist WNA winner Canadian stylist Gianpaolo Colombo, 2016 Professional Artist WNA winner Damaris Earlewine and Sergi Bancells of EsteticaUSA magazine.

1 HENKEL ACQUIRES PRAVANA Henkel has signed an agreement to acquire Nattura Laboratorios, S.A. de C.V., a Mexicobased hair care company whose brand portfolio includes Pravana. The acquisition between Henkel, which owns Schwarzkopf Professional, and Nattura Laboratorios will help broaden its hair professional portfolio and expand business in the U.S. and Mexico.

PHOTOS COURTESY OF SEBASTIAN PROFESSIONAL

Skills that provide the right foundation Train for a successful career as an Esthetician, Makeup Artist or Nail Technician George Brown College’s School of Makeup and Esthetics provides you with the practical skills and knowledge you need to build your career. The certificates and courses take a hands-on approach and use a curriculum that always reflects current industry demand because the teachers are all active professionals. Our spa and specialized studios make learning practical and realistic, and working with real clients gives you valuable experience. The education you will receive – with its modern setting and emphasis on performing at the highest level of professionalism – is designed to help you make a seamless transition from school to the working world. Day, evening and weekend classes offer the ultimate in flexibility. You also register (and pay) on a course-by-course basis.

Esthetics Certificates • Body Treatment Therapist • Esthetician and Medical Spa Therapist • Nail Technician • Skin Care Therapist

Makeup Certificates • Beauty and Editorial Makeup Artist • Comprehensive Makeup Artist

coned.georgebrown.ca/esthetics

Register now for spring/summer classes!

For more information, contact us at 416-415-5000, ext. 4070, or esthetics@georgebrown.ca.

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SALON BEST 9

Our #Best9 Braids

Greenery accent for some natural flair (@hairandmakeupbysteph)

Rope braid + fishtail braid = a pretty boho bloom (@n.starck)

A #tbt to this edgy Contessa entry (@thelmatazhair)

In love with this braided chain detailing (@peter_potrus)

Metallic and soft violet colour make this simple braid shine (@serahdoeshairahh)

#FestivalReady with this chic, intricate braid crown (@jbraidsandbows)

F-8 braid perfection by this braid master (@theconfessionsofahairstylist)

Mermaid braid by @kirstenzellers; mermaid colour by @bescene

All heart eyes for this perfectly ontrend braid and buns combo (@lindsay.alg)

FOLLOW US @SALONMAGAZINE

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PHOTOS: INSTAGRAM

Braided styles are blowing up on Insta, and they aren’t going anywhere anytime soon, especially as festival season begins! Wih the popularity of our “So You Think You Can Style?” Braided photo contest, we thought it was only fitting to round up the top plaited styles that stopped our scrolling.

HIGH STANDARDS

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Reign this summer with the season’s hottest collection of vivid jewel toned brights!

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ROSÉ MY NAME

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ALL GLAMMED UP

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AND DISCOVER WHAT EVERYONE IS TALKING ABOUT PUNTA CANA, DOMINICAN REPUBLIC JANUARY 13-20, 2018

VIVIENNE MACKINDER 7 TIME NAHA WINNER @VIVIENNEMACKINDER

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INSTAGRAM SENSATION SALON OWNER @LARISADOLL

EDUCATOR EXTRAORDINAIRE @TRACEYHUGHESEDU

RYAN MELISSA NICOLETTIDUGUAY DOWD

PAUL NORTON STYLIST TO THE STARS @PAULNORTONHAIR

AWARD-WINNING STYLIST @ MELZDUGUAY

BEN MOLLIN SALON OWNER, STANDOUT REALITY STAR, JOICO GUEST ARTIST @BENMOLLIN

JOICO DESIGN TEAM @RYANNICOLETTIDOWD

DENIS DE SOUZA

DAVID MURRAY

CELEB COLOURIST @DENISDESOUZA

IRELAND’S BEST @DAVIDJOICO

PHIL RING MASTER OF CREATIVE COLOR AND PRECISION DESIGN @PHILDOESHAIR

RICARDO SANTIAGO THE INDUSTRIES “JACK OF ALL TRADES” JOICO ADVISOR AND EDUCATOR @STYLISTRICARDOSANTIAGO

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