Salon Magazine, May/June 2016

Publications Mail Agreement No. 40011270 8799 Highway 89, Alliston, Ont., Canada L9R 1V1

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MAY+JUNE.16 SALONMAGAZINE.CA FEATURES 42

A DELUXE EXPERIENCE

44

THE SUITE LIFE

48

OWNER’S MANUAL

53

#ONPOINT

78

COLLECTIONS

Want to provide a luxury experience for your clients? We outline all the steps from offering premium services to creating a luxury space.

An in-depth look at salon suites to find out if beauty professionals can benefit from this new-to-Canada business model.

Turn your dream of owning a salon into fruition with helpful business tips from Canadian salon owners.

Play It Up, Off With Her Head, Spring Sensation, p. 54; Clean Slate, p. 56; Bling Ring, p. 58; Collection: Stefania Flex, p. 60; Collection: Claire Mifsud, p. 62; Collection: Nargis Khan, p. 64; Contessa Gallery: Valerie Ducharme, Contessa 27 Finalist, Nail Artist of the Year, p. 66; Profile: Masters of the Craft, p. 68; Interiors: Girl Cave, p. 74

Rossa Jurenas; Brittany Ostash; Schwarzkopf Professional Essential Looks; Alina Friesen; Karine Jackson; Ken Picton; Malisa Masci

86

KARINE JACKSON, KARINE JACKSON HAIR & BEAUTY, LONDON, U.K.

ON OUR COVER:

Finalist, Contessa 27 British Columbia Hairstylist of the Year, Alina Friesen, A Michael Levine Salon Group, Vancouver Makeup: Kim Desautel and Emily Cheng Styling: Alecia Ebbels and Wendy Cook Nails: Stefania Flex Photo: Kale Friesen

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©2016 OPI PRODUCTS INC. • CALL 800.341.9999 OR VISIT OPI.COM • © ALICE THROUGH THE LOOKING GLASS © DISNEY

IN THEATERS MAY 27

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REGULARS

82

62

FINALIST, CONTESSA 27 CANADIAN NAIL ARTIST OF THE YEAR, CLAIRE MIFSUD, TIPS NAIL BAR, TORONTO

MALISA MASCI, MASCI HAIR AND SPA, AUSTRALIA

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20

SALONMAGAZINE.CA

23

HAIRLINES

66

CONTESSA GALLERY

68

PROFILE

74

90

KEN PICTON, KEN PICTON SALON, CARDIFF, U.K.

EDITOR’S LETTER

74

CANDY NAIL BAR, MONTREAL

PUBLISHER’S NOTE This month at SalonMagazine.ca

Get ready to chase the sun with the latest spring/summer product launches and industry news.

Valerie Ducharme, Contessa 27 Finalist, Nail Artist of the Year

Masters of the Craft: Taylor Downes, Sadie Kennedy, Keiko Matsui, Elizabeth Cowan, Van Vo

INTERIORS Girl Cave: Candy Nail Bar, Montreal

94

EVENTS

97

SCOOP

98

BEST NINE

54

SPRING SENSATION

PHOTO:THINKSTOCK

SCHWARZKOPF PROFESSIONAL

16 18

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2016-04-14 5:28 PM

We are proud to announce the Style Masters 2016 Canada Results

Winner -Adrian Carew Toronto, Hair 91

ADRIAN’S PRIZE: Trip to Revlon Professional Brands World Show (Spring 2016) • Visa Card ($1,000 value) • Style Masters Products ($500 value) • Salon Magazine Full Page Feature • In-Salon Customized Education Day

First Runner Up - Sophie Tessier

Second Runner Up - Simone Pettigrew

Montréal, La Rousse Espace Beauté

Edmonton, Hair By Simone

EACH RUNNER UP RECEIVES: Visa Card ($500 value) Style Masters Products ($500 value) • Salon Magazine Mention

We congratulate finalists and thank all participants for entering the Style Masters Contest!

www.stylemasters.com | @revlonprocanada

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EDITOR’S LETTER

Soma Colour Enhancement Procedures

Wash the client’s hair with Soma’s Clarifying Shampoo for a deep cleanse - removing styling and finishing product build-up and allowing for better color penetration.

scoring A Spray the client’s hair with Soma’s pH-balanced Leave-In Conditioner to even out the hair’s porosity for more even and beautiful color.

PERFECT 10

F

ull disclosure: I’m a recovered nail biter. While I’ve broken the habit years ago, I now live with the ramifications of nails that will never grow much past my fingertips. Nail deficiency

aside, it has never stopped me from road testing the latest innovations and products in this industry. From nail enhancements to traditional lacquers to everything in between, I’ve sat down with countless nail pros, so I’m always appreciative of the healthy steps (“Clean Slate,” page. 56) that are taken to create my perfect 10.

Apply Soma’s Complete Colour.

This deposit-only color replaces any demi-color, while not fading like a demi-color (and does not fade brassy).

It is great for sensitive scalps!

Because this part of our indstury continues to evolve, beginning on page 53, you’ll find more about the latest launches, simple technical reminders and incredible artistry at hand in our special nails section that we pulled together for the third year running.

Scrolling through Instagram and searching hashtags like #ManiMonday, you’ll find that nails have become mini canvases. Nail art has gained such popularity that most salons consider it an added part of their manicures, and most clients will bring in nail inspiration pulled directly from these hashtags. Thanks to social media hype, nail technicians from coast to coast have become visual artists from coast to coast, and you’ll find five of them in “Masters of the Craft” on page 68. Plus, we feature the Contessa finalist collections for Canadian Nail Artist of the Year, so

SOMA Hair Technology 1.866.843.2257 www.somaorganics.com Facebook.com/somahair

nail professionals across the country, consider this your official call to enter!

With Contessa entries kicking into high gear (entry deadline is July 28), we’re looking forward to receiving your submissions in all categories. From hair to makeup to nails, you’re all visual artists, and we can’t wait to see where you’ll take your creativity next.

Anna Lee Boschetto Editor-in-Chief

Find me on Facebook at SalonMag, on Twitter and Instagram @SalonMagazine or email me at Annalee@SalonMagazine.ca.

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PHOTO: ALVARO GOVEIA, HAIR AND MAKEUP: DIANA CARREIRO

Style the client's hair as desired using any of Soma's pH-balanced and SD 40 alcohol-free styling products. Low pH products keep the cuticle closed and prevent loss of color. Products with SD 40 alcohol cause immediate fading and dehydrate the hair.

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PUBLISHER’S NOTE ISSN 1197-1495 volume 25 issue 7

s a l onm a ga z i ne . c a

EDITOR-IN-CHIEF

Anna Lee Boschetto 416.869.3131 ext.102 annalee@salonmagazine.ca ASSOCIATE ART DIRECTOR

Stephanie MacDonald 416.869.3131 ext.113 stephanie@salonmagazine.ca EDITOR-IN-CHIEF (FRENCH)

Yasmin Grothé 514.553.4404 yasmin@salonmagazine.ca ASSOCIATE EDITOR

Veronica Boodhan 416.869.3131 ext.119 veronica@salonmagazine.ca DESIGNER

Gareth Adamson 416.869.3131 ext.106 gareth@salonmagazine.ca ONLINE ASSOCIATE EDITOR

Nicole Lippay 416.869.3131 ext.122 nicole@salonmagazine.ca COPY EDITOR

Corinna Reeves

spirit OF

CONTRIBUTORS

Paul Chmieloweic, Ashley Kowalewski GROUP PUBLISHER

COMPETITION

“I

Laura Dunphy 416.869.3131 ext.110 laura@salonmagazine.ca U.S.A. SALES REPRESENTATIVE

Samantha Anobile 310.926.9288 SamanthaAnobile1@gmail.com ACCOUNT EXECUTIVE

Megan Jeffery 416.869.3131 ext.220 megan@salonmagazine.ca

’m thinking about entering this year.” After hearing this

PRODUCTION MANAGER

Alan Swinton 416.869.3131 ext.111 production@salonmagazine.ca

from hairstylists attending shows across Canada, all I can

OPERATIONS MANAGER (ON LEAVE)

say is “Don’t think; just do it!” There are several types of

Karren Han

Contessa entrants. There are the regulars—those who consistently

CIRCULATION MANAGER

enter and simply do it for the love of competition. Then there are

Target Audience Management Inc. T. 905.729.1288 F. 905.729.0227 salon@mysubscription.ca

those who want the hardware badly. And, finally, some who want to

EXECUTIVE BUSINESS ADMINISTRATOR

dip their toes in the competition pool. But the entry process is the

Candice Besselaar 416.869.3131 ext.108 candice@salonmagazine.ca

same for everyone and, in a way, it levels the playing field.

Brian Light 416.869.3131 ext.104 brian@salonmagazine.ca

CHAIRMAN

From the preparation and concept to the model search and

ASSISTANT TO THE CHAIRMAN

Pam Fulford

practice, there is plenty of work involved to get it right. Yet, there is

VICE-PRESIDENT & WEST COAST EDITOR

one critical element that should never be overlooked: the Contessa

Greg Robins 604.561.4971 greg@salonmagazine.ca

Official Rules and Regulations. Every year, we consult with and get

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feedback from the industry, review the rules and, from time to time, make a few adjustments. Needless to say, it’s important to take the time to review them. After all, this isn’t the photographer’s or your

A D D RE SS CH A NGE S Email: salon @ mysubscription.ca

friend’s responsibility; it’s yours.

Fax: 705.434.9052 Phone: 1.866.764.0227 or send your cover label and new address to: Salon Magazine Subscription Services

The spirit of the rules and regulations is to ensure a fair and inclusive competition. So it’s heartbreaking for our team to have to

8799 Highway 89, Alliston, ON L9R 1V1

disqualify an entry when a rule has been honestly misunderstood or

SA LON M AGA Z INE

overlooked. Don’t let this be a deal breaker for you. If you aren’t sure

183 Bathurst Street Suite 202 Toronto, ON, M5T 2R7 T. 416.869.3131 F. 416.869.3008

or have questions, contact our team before you enter so that we can

641,218 professional and consumer readers every issue (source: Market Facts of Canada Ltd.)

advise you.

special mention. I tip my hat to Team Canada, a most determined bunch. Simply getting to South Korea was a huge feat, and they aced it. This group has truly fought the battle to get industry support and deserve our heartfelt congratulations.

Laura Dunphy Publisher

PHOTO: ALVARO GOVEIA, MAKEUP: LANAGMAKEUP.COM

Speaking of competition, Canadians showed so well at OMC Hairworld in Seoul, South Korea, taking home four medals and a

Return undeliverable Canadian addresses to: Circulation Department, Salon Magazine, 8799 Highway 89, Alliston, ON L9R 1V1 Canada

National Magazine Awards GOLD

SILVER

2008 2003 2002 1998 1995

2009 2003 2001 1997 1996

TOP FIVE

2009 2008 2002/2001 2000/1999 1996

Canada Post Canadian Publications Mail Sales Product Agreement No. 40011270

Printed on recyclable pape

This magazine is recyclable.

Please recycle where facilites exist.

We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage.

The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

printed in C A N A DA

From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available contact us via one of the following methods: phone 416.869.3131, fax 416.869.3008 or e-mail salon@tamicirc.ca.

Our privacy officer is Brian Gillett at 905.729.1288.

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salonmagazine.ca

2016-04-14 2:34 PM

WORLD OF WELL-BEING WITH KOLESTON PERFECT® INNOSENSE

With ME+, OUR COLOR TECHNOLOGY OF THE FUTURE for ingredient-conscious clients.

Five new shades inspired by earth, mineral, and stone.

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• ©2016 PROCTER & GAMBLE INC., TORONTO, ON. M5W 1C5 1-800-267-1962 ALL RIGHTS RESERVED

DISCOVER A NEW

WELLA THE HEART OF HAIRDRESSING.

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2016-01-26 9:46 PM

online at

ARE YOU ENTERING THE CONTESSAS? This year’s entry deadline for Contessa 28 is July 28, 2016. everything you’ll need, from photographers to tips and tricks from past winners. Good luck, everyone!

CREATE DAZZLING DIGITS Now that the warmer weather is here, it’s time for bright manis and pedis for your clients! Check out SalonMagazine.ca for the latest collections and inspirational how-tos to get those creative juices flowing.

See our Edgy and Elegant Updos Winner!

Congratulations to Amy Cartmell from Studio H Artist Group in

KEEP GROWING, STAY SOCIAL Visit SalonMagazine.ca for tips on creating your brand identity, promoting your services and bringing in new clients— all through the use of social media channels.

London, Ont.! Head to SalonMagazine.ca to find out which products she used for the sleek finish and what drew her to enter our “So You Think You Can Style?” contest.

SalonMag 20

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Salon_Magazine

SalonMagazine

See all of the complete collections in this issue at SalonMagazine.ca/Collections!

Salon Magazine

PHOTOS AND ILLUSTRATION: AMY CARTMELL, HAIR: AMY CARTMELL, MAKEUP: EMILY ATKINSON,WINNER, CONTESSA 27 ELITE MASTER HAIRSTYLIST OF THE YEAR, GUYLAINE MARTEL, GUYLAINE MARTEL ARTISTES COIFFEURS, MONT-SAINT-HILAIRE, QUE., MAKEUP: VIRGINIE T. SIMARD, STYLING: PASCAL & JÉRÉMIE, PHOTOS: ALAIN COMTOIS, WINNER, CONTESSA 27 CANADIAN COLOURIST OF THE YEAR, ANN-MARIE GOUPIL, SALON ESPACE C, BROSSARD, QUE., MAKEUP: JACINTHE BENOIT, STYLING: FLORENCE O. DURAND, PHOTOS: BRIAN YPPERCIEL,THINKSTOCK

We’ve got you covered at SalonMagazine.ca/Contessa with

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Bos Revive for Non Color Treated Hair

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www.bosleypro.com For information call 1.800.BOSLEY1 Š 2016 Bosley, Inc. Beverly Hills, CA 90212 All Rights Reserved. Printed for Scientific Hair Research, LLC.

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2016-04-13 3:20 PM

HAIRLINES NEWS

Fresh Faces Brazilian supermodel Alessandra Ambrosio and French-American model/ actress Camille Rowe-Pourcheresse join L’Oréal Professionnel’s glam team.

L’Oréal Professionnel has just doubled its glam factor by adding two new faces to the brand. Known for her work as a Victoria’s Secret Angel, Alessandra Ambrosio joins the L’Oréal Professionnel glam team as the face of the brand’s new Dia Richesse Hi-Visibility, a new tone-on-tone hair colour that offers an ultra-visible colour signature on all hair bases (including dark hair). Camille

REFRESHED STYLE

Rowe-Pourcheresse is renowned for

Schwarzkopf Professional’s Osis+ product line gets a new look.

ammonia-free colour. Anne-Laure Lecerf,

The brand’s award-winning Osis+ line returns with five new products to help you

her modelling and has also transitioned into acting. She joins the L’Oréal Professionnel glam team as the face of Inoa Blond Resist, the brand’s new international managing director for L’Oréal Professionnel, says both models embody fashion, beauty and the true essence of the brand.

achieve your ideal look. The Style collection includes a range of styling products that are applied to wet hair before blow-drying

PHOTOS CLOCKWISE: SCHWARZKOPF PROFESSIONAL, L'ORÉAL PROFESSIONNEL, REDKEN

and styling. The Texture collection features a range of products to help achieve an

Curls Gone Wild

ultra-matte or high-shine look. The Finish collection is the last touch to keep your style in place. Matty Conrad, an Essential Looks Artist for Schwarzkopf Professional, says the product line helps bring his looks to life.

Embrace curly hair with the new Redken Curvaceous hair system.

This new professional home care system is designed for all curl types. Whether it’s for waves, curls or spirals, there are cleansers designed specifically for each curl type, with formulations that include high foam, low foam and no foam. The conditioner, serum and reactivating spray can be used on all curl types, delivering up to three days of curl definition and 97 per cent frizz reduction.

salonmagazine.ca

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salon

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HAIRLINES NEWS

TRENDING TOPIC

4

TIPS FOR FIRSTTIMERS

Here’s a go-to guide for new entrants to the Canadian Hairstylist of the Year Awards.

1

Do your due diligence — The 2017 Contessa Official

Rules and Regulations will help answer any questions you may have about what is and isn’t

CANADIAN FINALISTS IN THE WELLA PROFESSIONALS INTERNATIONAL TRENDVISION

allowed in this year’s entries.

AWARDS TO BE ANNOUNCED IN JUNE.

That’s where you’ll find everything

Oh, the suspense! Canadian finalists for this year’s awards competition will be announced on June 6 in Toronto. Entrants were required to submit two before-and-after photos for the Colour Vision and Creative Vision award categories. Once selected, the finalists will pack their bags for Las Vegas in July to compete in the live competition. Previous Contessa finalist Rodrigo Araneda was among last year’s finalists. We can’t wait to find out who’s in the running this year!

Stay tuned to SalonMagazine.ca for a list of this year’s Canadian finalists.

you need to know about entering, including categories, file requirements and more. Keep them handy for your reference throughout the creative process.

2

Take a walk down memory lane — It’s important to know

what’s been done before. A good place to start is to take a look at past entries from our winners and

Mastering 3 Style

finalists. It’s a great way to help inspire your own creativity.

Details make a difference — We’re lucky that the Contessa

Awards bring out some of

Revlon Professional’s Style Masters honours Canadian talent.

Canada’s top talent. It’s important

The competition was fierce among top

putting your best foot forward. It’s

Canadian hairstylists who entered from

the Canadian Hairstylist of the Year

coast to coast. Using one model, the

Awards, so cut hair, not corners!

that were judged for creativity, technique and as a complete collection. Three Canadian finalists were recognized for their outstanding creative work, with Adrian Carew from Hair91 in Toronto being named the Canadian winner. Carew travels to Paris in April to compete against eight other finalists at the Revlon Professional’s Style Masters global event!

24

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your work to ensure that you’re

4

Have fun with it — As cliché as it may sound, having

fun with your entry is key and showcasing your passion for your industry will come through.

Whether you become a finalist or not, it’s important to just take a chance and enjoy the process.

Good luck!

PHOTOS CLOCKWISE: WELLA PROFESSIONALS, REVLON PROFESSIONAL

hairstylists created three distinct looks

to invest the time and effort in

salonmagazine.ca

2016-04-14 2:40 PM

AMERICAN CREW IS PROUD TO ANNOUNCE ALL-STAR CHALLENGE 2016 CANADA RESULTS!

CANADIAN CHAMPION - HASAN NASSER Avalon Hair Salon & Spa Calgary, AB

CHAMPION’S PRIZE: Trip to American Crew World Show in Paris (April 2016), $1000 cash prize, $500 product prize, full page feature in select industry media.

FIRST RUNNER UP - TIMOTHY KUO

SECOND RUNNER UP - AURÉLIE NERROU

Salon Haze Vancouver, BC

Coiffure Colorsha Quebec, QC

EACH RUNNER UP RECEIVES: $500 cash prize, $500 product prize, feature in select industry media.

We congratulate finalists and thank all participants for entering the All Star Challenge!

Have your tools and vision ready for the next tour in fall 2016!

FOR INQUIRIES PLEASE CALL 1.800.387.7980 © 2016 AMERICAN CREW. ALL RIGHTS RESERVED.

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FOLLOW US ON INSTAGRAM @AMERICANCREWCANADA

LIKE US ON FACEBOOK AT FACEBOOK.COM/AMERICANCREWCANADA

2016-04-13 3:19 PM

HAIRLINES NEWS

THINK

double DUTY

green

PLANETFRIENDLY PARTNERSHIP

Tame frizz and add shine with Fuel’s finishing spray.

Using a blend of oils, Fuel Frizz-Free Shine Mist eliminates flyaways by closing the

Joico teams up with Green Circle Salons to

hair cuticle. With its lightweight formula

become a sustainable salon.

including bamboo extract, which promotes shine along with aloe vera extract, which

Joico just got a whole lot greener. Partnering

adds moisture, this multipurpose styling

with Green Circle Salons (GCS), the brand has

product works on long and short tresses.

officially joined the eco-friendly movement.

Whether you apply the product to damp

With a commitment to environmentally friendly

hair for styling control or use it as a

salon practices including collecting and recycling

finishing spray, the eco-friendly, air-

hair, aluminum foils, colour tubes, aerosol cans,

powered packaging system also allows

chemical waste, plastic and paper, Joico has

for even 360-degree distribution of

become Green Circle certified and has taken one more step in reducing its carbon footprint.

product throughout the hair. Plus this vegan-friendly formula is silicone-

Dedicated to helping make salons 100 per

free, making it the perfect daily

cent sustainable by the year 2020, GCS works

home care product.

with salons across North America, connecting them with green product and service suppliers.

In addition to implementing its recycling and repurposing program, GCS assists salons with introducing an Environmental Contribution Initiative (ECI) fee. The fee is designed to help fund the eco-conscious changes and keep salons

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This is A Shine Wax by Davines delivers a polished finish.

The new shine wax includes a lightweight formula to transform dull, flat hair into glossy, sleek styles, without weighing hair down. Add texture to your client’s hair while maintaining versatility and movement. Apply to damp hair for a light, wavy finish or to dry hair for amped up definition. This is A Shine Wax is the latest addition to the Davines More Inside line of styling products that feature sustainable packaging for a product that’s as good to the environment as it is to the hair.

PHOTOS CLOCKWISE: FUEL, DAVINES

WAX ON!

green—environmentally and financially.

salonmagazine.ca

2016-04-14 2:41 PM

COLOR THAT GOES TO GREAT LENGTHS With a 1:2 mixing ratio, you’ll run out of hair before you run out of color.

COLORCHARM.COM 1 800 419-3552 ©2016 Procter & Gamble, Inc., Toronto, ON. M5W 1C5 All Rights Reserved.

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2016-04-13 3:19 PM

HAIRLINES NEWS

Personal Care Kevin.Murphy’s online prescription tool provides users with a customized product regimen.

Hair care isn’t one size fits all. Hairstylist and founder Kevin Murphy has taken a skin-care approach to hair care with the launch of All About.Me, an online prescription tool. With All About.Me, clients get a personalized consultation that consists of eight questions about their hair type and desired results. Once completed, users receive a personalized Kevin.Murphy product prescription to help them achieve optimal results, such as shinier hair, increased volume or thickness. Murphy says it’s all about removing the guesswork for your clients and providing them with the knowledge to make the best decisions for

TWO STEPS TO HAIR GAIN

their hair. The prescription tool can be accessed online at kevinmurphy.com.au/ allaboutme or at participating salons.

Aveda’s new Invati Men takes a preventive stance

All-Star Ambience Canadian finalists awarded in the American Crew All-Star Challenge.

on hair loss.

More and more men are experiencing early to moderate thinning hair due to breakage. Send your clients home with a new two-step system that helps men combat hair loss for stronger, thicker-looking hair.

STE P 1 The Invati Men Shampoo exfoliates the

Challenge, entrants create one

scalp and conditions the

men’s look that’s in keeping with

hair to help strengthen

the latest cut and style trends

thinning hair.

based the brand’s iconic imagery.

The photography-based competition

STE P 2

requires entrants to showcase it

The Invati Men Scalp

from the front and side in black

Revitalizer is a leave-

and white imagery. This year’s

in treatment used

Canadian finalists included previous

to help increase

Contessa finalist Timothy Kuo from

microcirculation to

Salon Haze in Vancouver, Aurélie Nerrou from Coiffure Colorsha in Quebec City

thicken hair from

and Hassan Nasser from Avalon Salon Spa in Calgary. Nasser was named the

the roots and reduce

Canadian champion and received an all-expenses paid trip to Paris to compete in

breakage.

this year’s global challenge.

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PHOTOS CLOCKWISE:THINKSTOCK, AVEDA, AMERICAN CREW

Nourishing Exfoliating For American Crew’s All-Star

salonmagazine.ca

2016-04-14 2:41 PM

Color on model by Erica Keelen @ericakeelen_hair_love.

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©2016 PRAVANA All Rights Reserved. 1-855-PRAVANA. | 03/2016 | To learn more, please visit www.pravana.com |

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2016-04-13 3:18 PM

HAIRLINES NEWS

Hold Up! KEEP HAIR LIGHT AS A FEATHER WITH KEUNE’S NEW SO PURE MOROCCAN ARGAN OIL LIGHT.

BRING ON THE BLONDE The new Malibu Blondes Enhancing Shampoo and Conditioner from Malibu C bring out the best in blonde hair.

For clients seeking a lighter, dailyuse styling treatment, Keune So Pure Moroccan Argan Oil Light is the answer. The ultra-lightweight

Whether your clients have natural, lightened or

formula is designed specifically

highlighted hair, this new shampoo and conditioner

with fine and brittle hair in mind,

duo is designed to intensify their blonde colour.

so the finer oil won’t weigh hair

Using violet to counteract brassiness, the duo also

down. The certified-organic

helps to preserve and protect blonde hair for long-

argan oil works to moisturize the

lasting results.

exterior layers of the hair, while

“From a cool blonde to a warm one, the

the apricot kernel oil works from

enhancing shampoo is perfect for clients’ daily use

the inside out to penetrate

helping maintain their blonde colour right from

the hair shaft and condition

the salon. The slight violet tone helps counteract

the hair. The formula is colour-

brassiness but won’t remove any toner.”

safe and provides natural UV

– Ashley Irwin, a Canadian certified wellness

protection to keep hair radiant

educator and master colourist for Malibu C

throughout the day.

TOOLBOX

This flat iron is multipurpose and caters to all hair types. What I love the most is that it’s colour-coded. From fine to coarse hair, it makes it very easy for you to identify the type of heat setting you should be working on.

”

– Andrea Sampson, director of education for Dannyco Professional

Digital temperature display for easy readability

One-inch floating plates with magnesium technology for superior heat conductivity and the release of far infrared energy to increase moisture penetration

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Temperature control buttons ranging from 270°F to 450°F, with a colourcoded technology display and one-hour auto shut-off

PHOTOS CLOCKWISE: KEUNE, MALIBU C, DANNYCO PROFESSIONAL

“

Dannyco Professional Avanti Ultra 1” Magnesium and Ceramic Flat Iron

salonmagazine.ca

2016-04-14 2:41 PM

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2016-04-13 3:18 PM

HAIRLINES NEWS

DYNAMIC DUO Moisturize and strengthen hair with Quantum’s new Ultra Silk Shampoo and Conditioner.

The new duo is the brand’s latest offering designed to help cleanse and hydrate dry, breakage-prone hair. Both contain a luxurious formula enriched with hydrolyzed silk, keratin proteins and soy to penetrate the hair cuticle for improved strength. The shampoo and conditioner are colour-safe and contain vitamins A and E for antioxidant benefits that are sure to leave your client’s hair more manageable and full of body.

Quench dry, damaged hair with Macadamia Professional’s Weightless Moisture Masque.

Providing all the benefits of a traditional hair masque without adding extra weight, this masque is ideal for clients with fine hair. The formula is infused with a pro oil complex, including macadamia, coconut, argan and walnut oils to help repair and reduce breakage for smooth, frizzfree results. Apply to damp hair from mid-length to ends and leave on for five to 10 minutes before rinsing. The masque can be used once or

MASTER BALAYAGE FOR BLONDES WITH THE NEW SCRUPLES POWER BLONDE BALAYAGE CLAY LIGHTENER. This new kit helps highlight, contour and define hair to provide your clients with up to five levels of lift. Made with kaolin and Amazonian white clays and keratin protein, the formula is designed to help improve hair’s strength and reduce cuticle damage.

In addition to balayage, the freehand lightener application can also be used to achieve ombré, sombré, bronde and ecaile looks.

TEXT: ASHLEY KOWALEWSKI, PHOTOS:THINKSTOCK

twice a week, depending on your client’s level of damage.

POWER ON

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PHOTOS CLOCKWISE: QUANTUM, SCRUPLES, MACADAMIA PROFESSIONAL

hydration sensation

salonmagazine.ca

2016-04-13 4:48 PM

the joi of healthy color

Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity and overall healthier hair—guaranteed!

• Hair with up to twice the shine* • 100% replenished and restrengthened hair** • Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos**

FAVORITE NEW HAIRCOLOR LINE! NEW! JOICOLOR SYSTEM APP

JOICOCANADA.COM * Vs. untreated hair. ** Based on laboratory testing of damaged hair. ©

Joico® Laboratories, Imported by Piidea Canada Ltd, Pointe-Claire, QC H9R 5N3

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HAIR Joico Artistic Team

COLOR Denis de Souza

PHOTO Hama Sanders

2016-04-13 3:18 PM

HAIRLINES NEWS

MILKY WAY Cleanse and nourish hair with Shu Uemura’s Essence Absolue Nourishing Cleansing Milk.

Milk doesn’t just do a body good; it has nutrients that are also beneficial for hair. Shu Uemura developed a milk cleanser to help condition dry, damaged hair and smooth away impurities. The low-foaming formula contains camellia oil to help provide hair with deep nourishment without stripping away essential oils.

Get Crafty COLORPROOF’S NEW CRAFTINGPOMADE COMBINES TEXTURE, HOLD AND SHINE FOR ALL-DAY STYLE. ColorProof Evolved Color Care has introduced CraftingPomade Texture + Hold + Shine, a unisex hybrid product for texture, shine and long-lasting hold. Designed for everything from everyday styles to editorial looks, CraftingPomade makes it easy to mould and move hair, resulting in a dry, glossy finish.

Its signature aromatherapy essence of mandarin basil is the finishing

Matte Finish Take hair from flat to matte with Sexy Hair’s new Matte Clay.

Matte is trending worldwide, and now the trend can be applied to your clients’ hair with Sexy Hair’s new Matte Clay. The mouldable clay adds texture while offering zero shine to help separate, define and hold hair in place all day. Ideal for all hair types, this non-sticky, no-residue formula washes off in a snap.

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PHOTOS CLOCKWISE: SHU UEMURA, COLORPROOF, SEXY HAIR

touch for hair crafted to perfection.

salonmagazine.ca

2016-04-14 2:42 PM

Congratulations to our Canadian artists John Paul Colombo winning Affiliated Artist Category and Safiya Aboaen winning Student Category in SEBASTIAN What’s Next Awards 2016!

Photo credit - Adam Adolphus © 2016 Procter & Gamble Inc., Toronto, ON. M5W 1C5 1-800-419-3552 All rights reserved.

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2016-04-13 3:18 PM

HAIRLINES COLOUR

EVERYTHING IS COMING UP

rose gold

This summer, it’s time for your blondes to dabble in the pink to create showstopping rose gold hair— one of the simplest ways to achieve a trendier look without going overboard.

onstage at this year’s North American

funky colours we’ve seen

Hairstyling Awards (NAHAs) in Las

in the last two years, even

Vegas. “It’s a combination of warm and

the “classic” blondes now want to

cool shades that create a super-rich,

have more fun with their colour.

molten effect that shimmers as the

“Generally, I see a lot of a women on the blonder side who want to

hair moves.”

Optimal colour placement is also

experiment with something new but

what will help create this stunning

don’t want anything too extreme,” says

“liquid gold” effect. “The shape has to

Joey Marchese, an Essential Looks

come from the back to the front and

Artist for Schwarzkopf Professional

from the crown in a diagonal shape

and a hairstylist at bob & paige salon

to make it look like you’re creating a

in Toronto.

mirror reflection: one edge warmer and

Blonde with a touch of pink is an uplifting change for most clients, as

one edge cooler,” Marchese explains.

KEEPING IT BEAUTIFUL Having the right products on hand will help your clients retain their hot hues. Here are two top-shelf picks that the pros recommend.

the colour enhances almost every

going ombré

complexion while playing on the

If your client is curious about this

warmth and luminosity of longer

shade but hesitant to take the plunge,

Schwarzkopf Professional Osis+

summer days. “This beautiful blend of

you can add a slight touch of rose gold

Smoothing Anti-Frizz Cream

pink, red and blonde is pretty easy to

to the tips of a coppery blonde. Or go

helps protect hair from

achieve,” says Marchese, who mixes

for an ombré!

hot tools.

copper blonde with a medium gold

“Creating an ombré with rose gold

blonde and a touch of red to create

is also a beautiful way to incorporate

that coveted rose rich hue.

these new colours without hair being

rich like molten gold

too dark or too light,” says Marchese.

Ideally, you should pre-lighten the hair to a level eight or nine and then add the

At Wella Professionals, the Spring/

toner, making sure to blend the colour

Summer 2016 collection includes

into the hair well to avoid any lines and

the ecaille trend, “with colours that

creating a gradient dip-dye effect.

seem to melt into each other and

It’s the perfect look for those garden

create a rich multi-tone effect,” says

parties your clients will be flocking to

Paul Nasrallah, an ambassador for

come June.

Wella Canada who will be presenting

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Blow-dry hair with a flat brush and apply Wella Professionals Oil Reflections Anti-Oxidant Smoothening Oil for additional shine.

TEXT:YASMIN GROTHÉ; PHOTO:THINKSTOCK

W

ith all the emphasis on

salonmagazine.ca

2016-04-14 5:30 PM

salon magazine shampoo

duos rev1.pdf

1

3/22/16

3:47 PM

C

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Y

CM

MY

CY

CMY

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2016-04-13 3:17 PM

HAIRLINES ESTHETICS

THE SUN

fix

Even if they are diligent with their SPF, your clients are experiencing signs of too much fun in the sun. From at-home products to in-office procedures, we went to the skin professionals to breakdown your options to repair the damage that’s been done.

The Fixer-Upper Almost all indicators that you've spent too much time in the sun fall under signs of “photoaging”. Defined by the Canadian Dermatology Association as a “premature aging of the skin caused by repeated exposure to ultraviolet radiation” there are several signs of photoaging you should look out for.

WRINKLES/FINE LINES

DULL SKIN TEXTURE

As a hairstylist, you’ll likely notice

A general loss of skin tone in

BROWN SPOTS/ DISCOLOURATION

fine lines and deep-set wrinkles

sun-exposed skin, is common,

Those new freckles that pop up

that start to appear around

as well as leathery-looking and

mid-July? Not as cute as they

areas that frame your clients

saggy skin. So while you clients

seem. The Canadian Dermatology

face (hello, crow’s feet and

might love the look of a vintage

Association lists brown spots,

frown lines), but sun exposure

leather purse that’s definitely not

freckles and spider veins on the

expedites the aging process,

what they want for their face.

nose, cheeks and neck as results

defining those lines sooner than

of sun damage in the form of

expected.

hyperpigmentation.

The In-Office Fix For those of us who want quicker and more effective results, cosmetic dermatologist Dr. Martie Gidon, MD, FRCPC, FAAD, offers this breakdown on skin concerns depending on your skin type.

The at-home fix Fine lines and wrinkles are one of the most common concerns and

DISCOLOURATION

SKIN TEXTURE

Dr.Gidon explains that the Fraxel

For dark spots, Dr.

When it comes to this concern,

laser works best to help reduce the

Gidon recommends

Dr. Gidon suggests multiple

appearane of fine lines and wrinkles.

intensed pulsed light

treatments (if needed) of the

The Fraxel Dual laser delivers tiny

laser therapy which

OxyGeneo 3-in-1Super Facial. This

beams of laser energy into the skin

consists of bright light

treatment exfoliates dead surface

eliminating old surface skin cell and

that fades dark spots

skin and infuses brightening or

stimulating collegen production while

and spider veins,

renewing serums and increases

the Halo Hybrid Fracitonal Laser

although there is

blood flow to the skin to help

targets the collagen layer, bypassing

some bruising which

absorb the serum leaving skin

the surface of the skin for speedier

heals in a few days.

smoother and more radiant while

recovery time.

helping to fade brown spots.

clinets can beginning the repair process with the right at-home skin-care product.

Add elasticity and smooth out your skin’s texture with a serum such as Babor ReVersive Anti-Aging Dual Serum which comes in a set of

TEXT: ASHLEY KOWALEWSKI; PHOTO:THINKSTOCK

WRINKLES

four bottles (for four weeks of treatments).

Infused with the line’s Re-Youth Complex, the whole roster

As part of our ongoing esthetics series, in partnership with Elevate Magazine, each issue we’ll be

slows down signs of

featuring a story that will give you added information about everything from the latest trends in

aging while adding

professional skincare to advances in technology for cosmetic procedures. Read more anti-aging,

elasticity and boosting

wellness and cosmetic enhancement content to help educate your clients at elevatemagazine.com.

radiance.

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salonmagazine.ca

2016-04-14 3:18 PM

STYLE TO PARTY

SAME GREAT PRODUCTS. NEW COOL PACKAGING. EXTREME HOLD STYLING CREAM APPLICATION: Emulsify a small amount in your hands before working evenly through barely damp or dry hair.

FEATURES & BENEFITS: • Extreme Hold • High Shine AVAILABLE IN 75 g and 150 g

D: SCULPT

APPLICATION: Press hard and emulsify a small amount in your hands before working evenly through barely damp or dry hair.

D: STRUCT

APPLICATION: Emulsify a small amount in your hands before working evenly through barely damp or dry hair.

#STYLETOPARTY 039.se.mj16.rp_dfi.1.indd 39

FOR INQUIRIES PLEASE CALL 1.800.387.7980

FEATURES & BENEFITS: • High Hold • Low Shine AVAILABLE IN 75 g and 150 g

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FOLLOW US ON TWITTER.COM/DFIHAIRCA

LIKE US ON FACEBOOK AT FACEBOOK.COM/DFIHAIRCA

2016-04-13 3:17 PM

HAIRLINES NEWS

editor’s

PRESS PLAY TIGI’s Bed Head for Men Power Play Firm Finish Gel has a vitamin E acetate formula, which includes antioxidants to offer clients lustrous locks while maintaining a firm yet flexible hold. bedhead.com

PICKS

From boosting colour to locking in styles, here are the top-shelf picks that will get your clients ready for the season ahead.

BLONDE EFFECT Take your client’s blonde hair to another level with Schwarzkopf Professional’s BlondMe instant blush sprays. Available in four shades, these sprays also strengthen and balance hair with a vitamin complex and an acidic pH. schwarzkopf.com

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MADE FOR MEN Cater to your male clients with Kevin.Murphy’s new collection of K.Men products. The range includes some of the brand’s best-selling products and the new Free.Hold Styling Crème for medium hold and natural shine. kevinmurphy.com.au

TRIPLE THREAT Give clients a three-in-one hair beautifying treatment with Orofluido’s Hair Care Mask. Enriched with the natural oils of argan, linseed and cyperus for moisture and shine, the active ingredients and UVA/ UVB filter help lock in colour. orofluido.com

TEXT:VERONICA BOODHAN, PHOTOGRAPHY: PAUL C

INSTANT COLOUR Add, change or mix colours with Joico’s InstaTint temporary colour sprays. Available in five colours, these bright, bold hues provide easy colour change options. joico.com

SHAPE SHIFTER Style and restyle with Kerastase’s L’Incroyable Blowdry, a heatactivated lotion that helps achieve a longlasting, salon blow-dry. kerastase.com

salonmagazine.ca

2016-04-14 2:43 PM

Quality Only Great Lengths Certified Extension Artists have access to the highest quality hair, extensive education and industry leading technology.

Our commitment to quality, stylists and service continue to make Great Lengths Canada’s leading Hair Extension brand.

What’s in your salon?

Visit our website to learn more about our hair extensions and view our 2016 educational seminar schedule.

www.greatlengthscanada.com COLLECTION BY ANGELO SEMINARA

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2016-04-13 8:19 PM

A Deluxe Experience Real luxury is all about the care and attention you offer clients— a way of enhancing your services that boosts the overall experience in your salon. Ready to take the high road to luxe?

By Yasmin Grothé

We live in a hyper-connected, high-speed world and, because of this lifestyle, client expectations have also drastically evolved over the past decade. “Before, going to the salon was considered a social activity that women would look forward to—a special treat they would indulge in,” says Alain Laroche, director of professional development for L’Oréal Professionnel and Pureology. “But now, the salon is experienced as a place of utility. As such, client loyalty has dwindled and bookings are more and more spread out.”

To assess the situation, L’Oréal Professionnel commissioned an in-depth market study that led to the creation of Salon Emotion, a revamping of all touchpoint areas meant “to re-enchant the client’s emotional journey.” Not surprisingly, attention

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to detail is key here, and pleasure is meant

just like when you order an expensive bottle of

to be heightened by being super-attentive

wine and the server uncorks it at your table.

to clients’ specific needs, as well as customizing services.

Customizing is key

Salons that offer high-end services should emphasize the importance of a proper consultation. “The consultation is extremely important in determining what your client

When your client is paying more, she expects

wants and how far she is willing to go in terms

personalized, top-notch service.

of premium service and price,” shares Timothy

To target clients who are craving a premium service, Goldwell has rebranded its entire Kerasilk line to heighten the upscale

Switzer, Goldwell Global Master Canada, and owner of Timothy & Co. Salon in Whitby, Ont. According to Switzer, customizing the

salon experience even more. In addition to

salon experience is key to ensuring your client

repackaging the products, the service includes

feels taken care of and pampered every step

an in-depth hair massage and a presentation

of the way. “For example, with Kerasilk, the

tray designed to mix the products sinkside. It's

application is critical to ensuring the product

PHOTOS:THINKSTOCK, FINALIST, CONTESSA 27 SALON INTERIOR DESIGN OF THE YEAR DEAN DELMONTE & COMPANY, TORONTO, SALON INTERIOR DESIGNER: DESIGN, SANDBOX DESIGN,TRIFON VOLTSINIS, SHARON MIMRAN DESIGN, PHOTOS: MICHAEL VOLTSINIS, STATS: BASED ON A SURVEY FIELDED FROM WELLA PROFESSIONALS TO 67 STYLISTS IN THE U.S IN JULY-AUGUST 2013

It’s all in the details

salonmagazine.ca

2016-04-14 5:38 PM

The couture approach

50% OF REGULAR CLIENTS ARE WILLING TO PAY MORE FOR HIGH-QUALITY RESULTS

The most successful colourists in the biz know how important it is to keep suggesting new ideas to clients and avoiding the dreaded “so, the same thing today?” script at all costs.

Your client looks up to you for style direction— and you must deliver!

With this in mind, Wella Professionals has launched Couture Color, a new approach to colour services that combines a premium, personalized experience with the current hair colour trends taken from the fashion runways. Taking inspiration from the bespoke craftsmanship of couture fashion houses, Couture Color clients are given unique and tailor-made colour that highlights their unique

performs and you will need someone assigned

features and style.

S

to spend more time with the client.” Clients are willing to spend more money when you create a premium experience for these types of services. ”The goal is to offer a personalized experience,” reminds Switzer. “Taking excellent care of the quality of the hair will yield super positive results for the client as well as her perception of your salon. As a stylist you have to believe it. You have to have that highend mentality.”

9/10

clients receive a colour service after being given a thorough consultation

A Touch of Luxury In a partnership with Schwarzkopf Professional, Alterna is being reintroduced to salons across the country. Whether it’s caviar-infused for anti-aging and repair, organic bamboo for strength, or a fusion of 10 ultraluxe ingredients, the product range includes a mix of natural and clinically proven ingredients that pack powerful benefits for your clients’ hair.

Look & Feel Creating the luxe set-up.

Create a bistro-style sitting area where you can proceed with a consultation face to face, not through a mirror, aiming for your client to feel valued and special.

Time is money. More and more clients want to work when they’re in the technical area. Install laptop- and phone-charging outlets at every station.

Offer a menu of healthy, delicious snacks, including an assortment of juices and smoothies.

If you have the real estate, build a quiet and relaxing section (with dimmed lights) in your salon that's dedicated to premium services such as masques and massages.

Always walk your clients to the checkout. Taking this time is key for 10 to 20 per cent of client loyalty, and the last touchpoint that the customer will remember.

salonmagazine.ca

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2016-04-14 2:45 PM

The Suite Life

JUST THE FACTS Here’s the breakdown on the salon suites business model that’s cropping up across the country.

WHAT IT IS Located in an existing building, salon suites offer private rental space for health and beauty professionals. Each suite is occupied by independent

Being your own boss might be your dream, but you need to be committed and disciplined to make it happen. Here’s a critical look at what you need to know in order to know about this new to Canada business model.

business owners including, hairstylists, beauty

By Anna Lee Boschetto

Business owners are able to use their space at any

C

professionals (nail and makeup artists along with other wellness professionals (such as massage therapists). More upscale locations also feature a central reception area.

HOW IT WORKS time, on any day of the week. When it comes to the

heryl Quinn never thought

her the balance she needed for her

about opening her own

family. Quinn isn’t alone. In fact, it’s

salon. While she enjoyed

this flexibility that has many beauty

individual suites, each one features a professional washing and styling station along with a colour bar area. Each suite is finished with features including cabinetry and counters and hairstylists are able to

cultivating a strong clientele and the

professionals considering their own

satisfaction that comes from working

move to this new-to-Canada salon

in a creative industry, the business

concept. With the salon suites

side just wasn’t for her. But when

business model making its way

WHY IT WORKS

the mom of two young children

into the Canadian beauty industry

According to Linda Lefebvre, owner of a My Salon

heard about the construction of Pro

over the past year, we’ve got the

Suites franchise in Ottawa, Ont., this business model

Beauty Suites in Burlington, Ont.,

breakdown on this business model,

works because it offers flexibility for both the client

she reconsidered. The opportunity

along with the cost and benefit of

and the hairstylist. But that being said, consistency

to maintain her clientele along with

doing business.

and organization is key. For some stylists, “using an

a flexible scheudle just might give

personalize their space depending on their style aesthetic.

online scheduling system helps with prebooking clients,” she says addiing that an online payment system can help keep track of finances.

WHO IT WORKS FOR As Lefebvre explains, this isn’t the right option for new hairstylists who are just starting out. “You need to be willing to do it all, from the services you offer to clean up to managing your finances,” she says adding, that for some, the tradeoff is worth it. In addition, PHOTO COURTESY OF MY SALON SUITES

hairstylists, nail and makeup artists who work freelance may also find that having a studio offers a consistent space to schedule clients.

WHERE TO FIND LOCATIONS My Salon Suites, Ottawa, Ont. Salons by JC, Toronto, Ont. Pro Beauty Suites, Burlington and Oakville, Ont. Tru Salon Suites, St. John’s Nfld.

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salonmagazine.ca

2016-04-14 2:48 PM

NO FRILLS. JUST GREAT COLOR.

NEW COLOR COLLECTION LUXURIOUS MINIMALISM You don’t need a lot to bring the best out of your clients’ hair. Neutral color palettes, clean lines, gorgeous neutral colors—no glam, no frills, just you. Enhance their hair with nine new shades: greys, blondes and browns, developed for all ages, all hair types and all lengths. Real women, real hair—now that’s true beauty.

KEUNE.COM/NA

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2016-04-13 3:14 PM

TOP FIVE CHALLENGES

1

Financial matters Making the time to plan your finances, from paying rent to paying for products, means you need the

right people to stay organized. Finding a good accountant

and bookkeeper is essential because you’ll need solid business advice from professionals. Still, you’ll need to keep track of your expenses and receipts to avoid paying a higher price for their services, as financial professionals will charge accordingly. Plus, having good financial professionals on board will help you track your own savings so that you can take vacation or sick days when you need to.

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Team support “It’s important for salon owners to build up the talent of young hairstylists and get involved

in community events,” says Mark Liddall, director of

sales for Venus Beauty Supplies Ltd. He sees that staff enjoy the energy of a strong team environment. When you’re working on your own, cultivating creativity can be a challenge because you don’t have anyone else with whom to discuss ideas. At the same time, Liddall notes that the suite environment may be more appealing to hairstylists who are at a more advanced level in their careers and prefer to focus their time behind the chair.

3

OPPORTUNITIES OVER OBSTACLES Check out ways in which these salon owners are making the most of the opportunity to build their businesses.

Finding new clients With different health and beauty professionals operating their business at Salons by JC, including hairstylists,

Advanced learning

nail artists and massage therapists, referrals are part of

When you’re working within a salon, you may

doing business. Even though it has only been opened a

find that education opportunities are more readily

few months Ernie Pozzobon, owner of Salons by JC, says

available. For example, in many salons, master-level hairstylists lead

business owners are referring their clients to one another.

education sessions. In addition, because salons have a larger team,

Organize your business

education sessions led by manufacturers are also readily available. At the same time, education is fairly easy to access these days, so you’ll just need to look for opportunities at hair shows, through professional brands or online.

straight-forward,” says Crosby. “I would say that the one challenge is making sure that you stay organized, keeping receipts and invoices in a folder and finding a payment

According to Liddall, many hairstylists have failed

system that works for your business.”

because they don’t have enough of a client base

Building your network

walk-in clients in a salon, which doesn’t happen when you’re working in a suite environment. Liddall also notes that the client experience is different in a suite than in a salon. “Many clients prefer a large, open salon space, where positive energy is happening,” he says, adding that this difference in a client’s experience may impact your clientele.

5

Retail challenges Retailing can offset your expenses and play a big role in increasing your bottom line. But carrying

a product line is a financial commitment, and any products you carry need to translate to sales, which means that you’ll need to up your selling game.

s a l o n m ay + j u n e . 1 6

Even though she’s not in a traditional salon, Quinn says she has still been able to stay connected with other hairstylists and beauty professionals. “We cross-refer and we’re all really very fortunate that we have this really good energy,” says Quinn of the other hairstylists at Pro Beauty Suites.

Controlling your product Keeping tabs on product inventory can be tricky, and both Crosby and Quinn say it’s important not to overstock from the beginning. “Only keep product lines that you use to recommend to your clients for home care,” says Quinn.

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PHOTOS: THINKSTOCK

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of the suite was key. “For me, it was so easy to set up, and

Finding new clients

to support their costs. Even on slow days, there is the opportunity for

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For Lori Crosby, an Ottawa-based hairstylist, the simplicity

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salon magazine James dean

RR + matte clay rev1.pdf

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3/22/16

3:45 PM

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OWNER’S MANUAL Think you have what it takes to be a salon owner?

We asked salon business owners about turning obstacles into opportunities, keeping costs down without cutting corners and the most important asset in any salon: your staff team.

By Anna Lee Boschetto

N

ever waiver from what you believe in. Earlier on as a salon owner, Alann Sluser says this was the best advice she ever received.

While attending a business seminar, Sluser, owner of Edmonton’s

KoKo the Salon, says she was beginning to question the way she was doing business. “I was questioning whether I was creating the right environment for hairstylists,” says Sluser, but after hearing this advice from more seasoned entrepreneurs, she forged ahead.

Early on, it can be tough to assess whether or not you’re moving your business in the right direction, which means that tapping into business resources and networking opportunities allows you to cultivate and expand your knowledge. Now, KoKo the Salon boasts a robust business, with clients looking for that custom salon experience with added features, all thanks to Sluser staying true to her business beliefs.

THE CHALLENGE: LOCATION, LOCATION, LOCATION Foot traffic will bring in new business, and as Dat Tran, owner of Dat Salon in Toronto, attests, you need to factor this into your location: “When choosing my location, I used the number of people walking by to calculate the value I was going to get from being in a particular area.” Basically, if you have a lot of traffic on the street, there are many more opportunities to bring them in the door.

THE CHALLENGE: DESIGN EXCHANGE When it comes to designing your salon, you want to stay on budget Chantelle Pasychny, owner of DesignHouse Salon in Victoria, B.C. As the 2014 winner of Davines’ Eco Salon Design Award, Pasychny remained true to her environmental roots by using materials that were both sustainable and renewable. “We used a lot of raw materials from a local mill, which reduced costs, and we invested where we needed to in lighting, which

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PHOTOS:THINKSTOCK

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is critical for a salon,” says Pasychny. She cut down on costs even further by working along with her contractor on projects, including painting, rather than hiring professionals.

THE CHALLENGE: FINANCIAL BALANCE As an owner, Pasychny found managing the financial aspects of the business a tough haul, but she quickly established a solid network that helped her get the job done. As Pasychny discovered, a bookkeeper can help you realize where you overspend and where you save: “I thought I was looking at my finances critically, but having a professional review my salon’s finances made me realize where to prioritize my time, money and efforts more effectively.” What was one of her most important takeaways from that time? “Look at your finances daily, see how you’re evolving and visualize where you want to be to get there,” she says, adding that this is a must-do to ensure success long-term.

“Think of retail as an additional hairstylist,” says Sluser. Given that retail is such a critical component of a salon’s success, it’s wise advice. For many salon owners, bringing hairstylists on board with the retail "game" can be a challenge, but Sluser has found that having brands you believe in, is one of the best ways to sell. “As a hairstylist, I need to be comfortable with using a product before I’m going to sell it,” she explains. It’s a simple philosophy but one that Pasychny echoes with her team.

THE CHALLENGE: IN THE MARKET When you’re starting out, creating a brand can be a daunting task, but as Pasychny attests having a marketing plan will ultimately contribute to profitability.

“Time goes fast, you need to manage my time properly, take an afternoon, to plan out things you want to attract,” explains Pasychny. At the end of every month, make the time to review what worked, what didn’t and what you can do for upcoming months. For Pasychny and her team, being involved in community events including donating to local charities has garnered free publicity, and this strategy not only helps grow the salon business but also her team. “Other hairstylists started to hear about us, and see us involved in events and those were also the types of people we wanted to reach for our salon team,” says Pasychny.

THE CHALLENGE: CULTIVATE YOUR CULTURE Opening a salon is challenging enough, so having a team that will support the business you’re building is essential. “We do a lot of education and we compete and, as a result, we attract people who are looking for something a bit different,” says Sluser. From editorial work to education, Tran would agree, that creating opportunities for hairstylists to step out from behind the chair is key. “Most stylists want to create and grow, so you need to be relevant to your team to keep them happy,” says Tran. As Pasychny discovered, having the right team who echo her salon’s brand, not only leads to greater profitability but also creates the environment she wants for both clients and her team.

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2016-04-14 2:49 PM

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2016-04-13 3:13 PM

PHOTOGRAPHY: PAUL C; POLISHES TOP TO BOTTOM: CHINA GLAZE BITE ME, CND BICYCLE YELLOW, CHINA GLAZE LIME AFTER LIME, ESSIE DEHLI DANCE, CHINA GLAZE PAPA DON'T PEACH, OPI IT'S IN THE CLOUD

# ONPOINT

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Graphic standout nail art, Contessa finalist collections and Insta-glam nail pros from across the nation.

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salon

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# ONPOINT NEWS

PLAY IT U P Introducing a new take on traditional polish with CND Creative Play.

Your clients love the durability of CND Shellac and Vinylux, now they can have the flexibility to change their nail colour with Creative Play. As the latest addition to the brand’s lineup, Creative Play is a traditional nail lacquer that features micronized pigments that translate

Off With Her Head

to energizing colour-popping shades.

Available in 80 hues and 10 finishes including metallic, micro glitter and pearl, the lacquer is also free of camphor, toluene and formaldehyde and removes with CND Nourishing Remover or acetone.

OPI celebrates the much-anticipated sequel Alice Through the

Looking Glass with nine new shades, just in time for the movie’s spring release. Complete with an array of shades, including some Alice-ready blues, a red even the Queen would approve her roses being painted with and some rich Hatter-approved hues, the collection will let your clients celebrate their own touch of madness.

ESSIE

OPI

CHINA GLAZE

Going Guru is a soft and subtle shade, yet the hues of the latest Resort collection were influenced by the opulent saturated hues found in India's fashion.

For your pastelloving spring clients, the latest Soft Shades collection will be the cool, glowpopping answer to their mani-pedis.

Twelve electric, fluorescent, quintessentially summer shades, including Bite Me and Lime After Lime, bring together the Lite Brites collection.

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ARTISTIC NAIL DESIGN Caribbean teal and bubblegum pink are just two of the shades that make up the six-piece Retro Redux collection, perfect for your next #TBT.

MORGAN TAYLOR

LCN

CND

Beach, block or backyard party, anyone? Your clients can beat box the night away with these six Street Beat shades, including Give Me A Break-dance.

Start your clients' pedicure season off on the right foot with the colourful shades in the new Copacabana collection, including Wild Samba and Banana Beach.

Brighten up your spring polish offering with eight creamy shades, including Aquainstance and Be Demure, from the latest Flirtation collection.

TEXT: ASHLEY KOWALEWSKI, PHOTOS CLOCKWISE: CND, KEYSTONE PRESS AGENCY, ESSIE, OPI, CHINA GLAZE, ARTISTIC NAIL DESIGN, MORGAN TAYLOR, LCN

SPRING SENSATION

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# ONPOINT TECHNICAL

CLEAN SLATE Performing a manicure may be a basic service for nail technicians, but sometimes even the simplest steps are missed. To help you keep your services top-notch, Jennifer Mather, business development manager for CND, and Erica Nieuwenhuis, director of marketing and education for Bio Sculpture Canada Inc., explain the health and safety corners you should never cut.

ENHANCE THE EXPERIENCE One of the main things that many nail technicians skip when performing enhancements on a client is prep. “Enhancements bond with the keratin on the nail plate, so you want to prepare the nail in a way that maintains the integrity of the natural nail,” explains Mather, adding that this includes using the right products to remove dust and bacteria from the nail first.

CLEAN MINDFULLY Mather also recommends that when you're preparing the nail for any kind of service, whether you’re adding enhancements or not, you must be careful how you’re removing the cuticle. “The true cuticle is the non-living tissue that’s grown down the nail, but many people think it’s the skin that surrounds the nail,” says Mather. This is actually the eponychium and is intended to protect the integrity of the skin and nails.

ADDRESS THE ISSUE It can be difficult to turn a client away, but both Mather and Nieuwenhuis remind us that nail technicians shouldn’t be performing any services on clients that have medical concerns but should refer them to their physicians instead. “Conditions such as brittle nails, peeling or breaking just require some extra care in terms of conditioning and moisturizing,” adds Nieuwenhuis.

KEEP IT CLEAN ON THE ROAD Working backstage at a show shouldn’t prevent you from keeping up the same level of care and cleanliness that you would uphold in the salon, so Nieuwenhuis recommends bringing disinfecting wipes to clean surfaces before and after working on them and bringing a sealed and labelled container for disinfected implements. “Whenever possible, be disposable, using orangewood sticks and disposable files so that everything you’re using can be thrown out after use,” explains Mather.

Nieuwenhuis explains that clients are becoming more educated about their own hand health, but that doesn’t mean you should stop speaking about common issues.

Mather also stresses that if you have nail-biters on your hands, remind them about all the bacteria they’re spreading and how damaging the effects can be on the integrity of the nail.

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PHOTO:THINKSTOCK

TALK IT OUT

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BITE ME

I’LL PINK TO THAT

LIP SMACKIN’ GOOD

PAPA DON’T PEACH

NONE OF YOUR RISKY BUSINESS

WHIP IT GOOD

LIME AFTER LIME

I GOT A BLUE ATTITUDE

WHAT I LIKE ABOUT BLUE

LET’S JAM

WE GOT THE BEET

Model is wearing Whip It Good.

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HOT FLASH

2016-02-24 3:10 PM

# ONPOINT INSPIRATION

Bling Ring As nail art takes a minimalistic turn this season, it’s no surprise that metallic accents and colour blocking (plus a combination of the two) are the must-have nail art trends for spring/summer.

SILVER LININGS PLAYBOOK “From Chanel to The Blonds, we saw metallic in all forms, from a solid silver metallic nail to metallic lines as accents,” explains Alicia Torello, celebrity manicurist for OPI. “For me, inspiration always comes from jewellery,” says Rita Remark, lead nail artist and global lead educator for Essie Canada. “I incorporate metallic accents so that they appear tastefully, as though they were a ring or necklace.”

To add a different variety of metallic accents to your clients' nails, Remark suggests doing glitter, like Essie Set in Stones, and focusing it just along the cuticle or the tip.

BLOCK PARTY “Colour blocking is such a great way to ease your clients into nail

ESSIE Set in Stones

art because if you use similar colours, it’s less of a contrast and won’t jump off the nail,” explains Remark. John Nguyen, education ambassador for CND, suggests while that the checkerboard pattern spotted at Libertine was a fun and graphic design, “changing up the angle and going diagonal, instead of using vertical or horizontal lines, makes the colour blocking a bit more unexpected and interesting.” “To tone it down for your clients, choose colours in the same earth tone family," adds Remark, "or if you want to go eye-catching, go for a sporty-fresh red-blue combination like Essie Fifth Avenue and Butler Please.”

PUT YOUR HANDS TOGETHER ESSIE Butler Please

Who says you can’t combine these two designs to deliver an on-trend mani? Remark’s recommendation: “Pair silver with a light grey, gold with a taupe, or copper with a dusty mauve.”

Nguyen also recommends choosing a base for colour blocking that is neutral but has a metallic finish to it, like CND Skin Tease and Lavender Lace, though Safety Pin is also a great option because it’s a silver-copper combination that acts as a neutral as well.

CND VINYLUX Safety Pin

ESSIE Fifth Avenue

CND VINYLUX Skin Tease

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PHOTOS: ESSIE, CND

CND VINYLUX Lavender Lace

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It’s time to hop aboard this season with an array of courageous and splashing shades, setting the anchor of style during the sun-filled months with the Gelish and Morgan Taylor A Very Nauti-cal Girl Collection.

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# ONPOINT FEATURE

Finalist, Contessa 27 Canadian Nail Artist of the Year, Stefania Flex Photos: Evaan Kheraj

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Freshly Squeezed

Colour blocking and multi-tonal nails offer a refreshing pop of colour that’s perfect for transitioning into summer.

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# ONPOINT FEATURE

Finalist, Contessa 27 Canadian Nail Artist of the Year, Claire Mifsud, Tips Nail Bar, Toronto Styling: Tricia Hall Photos: Joseph Saraceno

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POP ART POP ART These graphic, ’80s inspired styles mix bold patterns, colours and textures for a throwback look this spring.

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# ONPOINT FEATURE

Crossing the

LINES

This avant-garde Canadian collection gets to the point with intricate patterns and shapes.

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Finalist, Contessa 27 Canadian Nail Artist of the Year, Nargis Khan, Tips Nail Bar, Toronto Makeup: Caroline Levin Styling: Tricia Hall Photos: Joseph Saraceno

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# ONPOINT CONTESSA GALLERY

CONTESSA 27 FINALIST NAIL ARTIST OF THE YEAR

As a nail artist, Valerie Ducharme is passionate about her craft, continuing to refine her skills both creatively and technically and constantly researching for collections. She continues to participate in competitions to not only develop her own career but also help others set a higher standard within the industry.

1

OPI MANICURE SKIN RENEWAL SCRUB

Valerie Ducharme fter winning the Contessa for

focuses on the resin and powder technique to

Canadian Nail Artist of the Year in

shape the nail and then uses acrylic paint to

2015, Valerie Ducharme gained

decorate it. “It’s a wonderful technique that I’ve

even more recognition among her peers

adapted over the years to create different styles

and validated that she was on the right path.

according to what I want to create,” she says.

“When you put in all the necessary efforts, it pays off!” says Ducharme.

monochrome palette “so that I wouldn’t get too lost in the details because sometimes

become an inspiration for other nail artists.

I tend to go overboard when I create nail

“Competing in the Contessas has given me

designs!” she says.

a broader view of my craft because different

HER INSPIRATION

successful. I’m so grateful that Salon Magazine created the nail artist category! To me, this means that we really have an important role to play in fashion,” explains Ducharme.

Although Ducharme created her Contessa entry in June, as a launch point for her collection she went online to research what the upcoming fall/winter 2015 trends would be. “I was very inspired by the black and

IT’S ALL ABOUT THE TECHNIQUE

white optical-illusion print dresses I saw,” she

To create these showstopping nails with

says. “I liked the op-art effect it created and I

precise, intricate designs, Ducharme mainly

thought it would be great for nails.”

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“I always use this oil for great-looking hands.”

For this entry, Ducharme focused on a

What’s more, with this award she has

elements must converge for a collection to be

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A

“I love this scrub, which is very gentle and leaves skin supersoft before a mani.”

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2016-04-13 3:12 PM

# ONPOINT PROFILE

Masters of the Craft Creating art on miniature canvases has become an intricate, if not integral, part of the job for nail professionals. We pored over Instagram to find out what the nail trends are across the nation. Here, we spoke with five nail pros in different parts of the country, and asked them how they keep their creative energy on the uptick.

By Ashley Kowalewski

TAYLOR DOWNES creative director at Her Majesty’s Pleasure in Toronto @ Beauty.by.TayDownes @ HerMajestysPleasure Salon Magazine: What does your role as creative director entail?

Taylor Downes : In terms of services, I still do everything here, including some makeup, but the majority is nails. I research trends to make sure that we’re on point with what’s happening in fashion, hair and makeup, and we’ll create nail art looks that fit with the aesthetic of our space.

SM : What do you look for when creating these looks?

TD : We want to give our clients a better experience, but for our look, there are new things that we want to do for spring/summer and certain looks that we don’t want to do.

We’re working on some fun stuff for summer—blues and metallics—and creating some nail art looks for when clients come in.

PHOTOS: HER MAJESTY'S PLEASURE

SM : What nail art do you prefer?

TD : I like darker colours—something a bit moodier.

I don’t really like brighter colours unless it’s a pastel blue or something a bit softer. In terms of nail art, I like architectural, minimalistic designs that still have an edginess to them—nothing overdone.

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# ONPOINT PROFILE

SADIE KENNEDY nail artist at Barbarella in Montreal @ NextLevelNails @ Barbarella_Mtl Salon Magazine: How did you get started in the industry, and how long have you been doing nails?

Sadie Kennedy : I started as a hairstylist and the salon I was managing at the time wanted to add nail services, so I figured that the best way to manage that aspect was to learn it myself. I ended up absolutely loving it! I’ve been doing nails for about seven years now and I’ve been at Barbarella for almost four.

SM : What is your favourite part about your job?

SK: I have a set clientele, so I get to build a really great bond with them. I got really lucky and got called to do a shoot with Coco Rocha one time and that was definitely a highlight of my nail career.

SM : What nail art do you prefer?

SK: I like a very clean design, like a solid black and white design with a pop of colour—and that colour will depend on the season. And a little bit of glitter never hurt anybody.

KEIKO MATSUI owner of Glam Nail Studio in Richmond, B.C. @ GlamNailStudio Salon Magazine : When did you open up your own salon?

Keiko Matsui : I became a nail artist as a second career because it really appealed to my creative, crafty side. I became a nail technician about 13 years ago and then opened up my own salon in 2008.

SM : What sort of nail art do you like best?

KM : Our salon specializes in 3-D Japanese nail art, and PHOTOS: BARBARELLA, GLAM NAIL STUDIO

we have over 30 awards between the staff in the salon.

Competitions really push us to find new ways of doing nail art, using different colours and shapes.

SM : How do you continue to grow your business?

KM : We take pictures of all of our nail art and Japanese nail art is very popular—we have over 6,400 followers on Instagram. We get a lot of comments from people all over the world, but not a lot of people are doing this kind of nail art, which sets us apart.

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# ONPOINT PROFILE ELIZABETH COWAN nail artist at Ritual in Toronto @ ElizabethsNails @ RitualToronto Salon Magazine: What does your day consist of?

Elizabeth Cowan : I work a lot with clients, so my day consists of mostly manicures and pedicures, but since I’m one of the main staff that do nail art, sometimes I do more manicures. Other times, we’ll do some nail art samples or create looks for an upcoming season to show to clients when they come in.

SM : Where do you get your inspiration?

EC : The products are a huge inspiration, especially getting to see the new colours and products that brands come out with.

I also get a lot of inspiration from the industry itself, even other nail artists—it’s super-inspiring to try to come up with new designs.

SM : What is some of the best career advice you’ve received?

EC : Try things on yourself first if you’re not sure how it’s going to work. I learned how to do gel and acrylic and then got better at it by practising on myself—it’s the same thing with nail art.

VAN VO owner of The Nailkeeper in Edmonton The Nailkeeper Salon Magazine: How did you get started in the industry?

Van Vo : I come from a background of nail artists so I was around it, but I knew that when I opened up my own salon almost two years ago, I would want it to be more of my own style and concept.

SM : Where do you get your inspiration?

V V: I follow nail artists and magazines on Instagram to see what’s happening in the design world, but sometimes it just comes from a piece of clothing, like a plaid shirt. I often challenge my team to try and create new freehand designs and techniques with

SM : How do you set your salon apart?

V V: We do a lot of charity work. We also host a kids book club at our nail salon on Sundays so that our clients can come in for a service and we’ll read to the kids or do crafts with them while they relax and get their nails done.

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PHOTOS: RITUAL,THE NAIL KEEPER

different colours and textures.

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NEW from Colour Gloss & Colour Revolution

PIN-UP PURPLE PIN-UP PURPLE COOL CATS & KITTENS

© Artistic Nail Design • Nail Alliance - Artistic, Inc., Missouri USA • HM-4598

OH SO RED-TRO

POLKA DOTTIE HOTTIE

BABY CAKES

MILKSHAKES & HEARTBREAKS

MODEL IS WEARING COOL CATS & KITTENS ON RIGHT HAND AND POLKA DOTTIE HOTTIE ON LEFT HAND.

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PROFESSIONAL FORMULAS | PROFESSIONAL RESULTS™

ArtisticNailDesign.com

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Details Opened in 2009, expanded in 2011 Space 2,200 square feet Team 7 to 13 nail technicians, depending on the season

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Brands CND OPI Essie Artistic Nail Design Bio Seaweed Gel Website candynailbar.com

PHOTOS: CANDY NAIL BAR

# ONPOINT INTERIORS

salonmagazine.ca

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GIRL CAVE Forget the man cave, Candy Nail Bar in Montreal is an ultra-girlie haven.

By Ashley Kowalewski

T

amara Di Lullo, owner of Candy Nail Bar in Montreal, had an interest in nails from a young age. And though she opened up her own salon after going down a

different career path, finding the perfect location was the first step. “We had the option of moving into the space we’re in now or going into downtown Montreal,” says Di Lullo. She settled on her current location because “it was a cool area in the '90s, but it’s growing again—our business has really helped attract trendy restaurants and grow the clientele.”

50 SHADES OF PINK To create a space that was fit for manicures, pedicures and, of course, larger parties, it was important to create an environment that stood out. “It’s girlie and over the top, but glam, too—I wanted it to look like a dollhouse,” explains Di Lullo. And while it’s not a reflection of her personal style, the decor and level of service is what sets their nail bar apart from other nail salons in the area. “I have clients coming in saying ‘This is what I’d do in my house if my boyfriend weren’t around,’” making it the ultimate girl cave.

DESIGNER DOLLHOUSE “I think the reason [the design] works is that, even though there’s a lot going on, it’s clean,” explains Di Lullo. When it came to pulling her design together, she says, “I didn’t get all of the elements from one source: I went to estate sales and bought antiques and either refurbished or reupholstered them myself or custom-made them.” Citing her background in fashion as the basis for her design, Di Lullo explains, “There’s a lot going on, but there was also a lot of thought put into the details to make sure the textures and colours worked together.”

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PHOTOS: WINNER, CONTESSA 27 CANADIAN SALON TEAM OF THE YEAR, LOCAL B, MONTREAL, HAIR: VÉRONIQUE BEAUPRÉ, MATHIEU MAINVILLE, LOUIS MATHIEU JACOB, MAKEUP: ALISON SHARPSTYLING: VANESSA SANCHEZ, PHOTOS: ALLYSANDRA CERVANTES, WINNER, CONTESSA 27 SESSION HAIRSTYLIST OF THE YEAR, MARILYN VENDITTELLI, VALVANO SALON, ST. CATHARINES, ONT. MAKEUP: MEAGHAN BELLSTYLING: MARILYN VENDITTELLI, PHOTO: KALE FRIESEN, WINNER, CONTESSA 27 MEN'S HAIRSTYLIST OF THE YEAR, DOROTHY TSANG, BLUSHES, OTTAWA, ONT.MAKEUP: LAN NGUYEN-GREALIS STYLING: JARED GREEN, PHOTO: JOHN RAWSON

ENTRY DEADLINE

JULY 28, 2016 GALA

NOVEMBER 6, 2016

FOR IMPORTANT RULE CHANGES GO TO SALONMAGAZINE.CA/CONTESSA

2016-04-14 5:30 PM

Finalist, Contessa 27 Master Colourist of the Year, Rossa Jurenas, Studio Rossa, Tillsonburg, Ont. Makeup: Whitney Heirwegh and Paul Langill Styling: Paul Langill Photos: Ivan Otis

See more photos at SalonMagazine.ca/Collections.

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Sharp cuts with painted-on colour give this Canadian collection a future-forward edge.

DR EAM in Vivid Colour salonmagazine.ca

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Ultra-feminine styles with muted hues and delicate texture evoke a romantic feel in this Canadian collection.

Romance Renaissance See more photos at SalonMagazine.ca/Collections.

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Finalist, Contessa 27 New Hairstylist of the Year, Brittany Ostash, Axis Hair Salon, Vancouver Makeup: Marecel Daniel Photos: Kale Friesen

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POWER PLAY See more photos at SalonMagazine.ca/Collections.

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For spring/summer 2016, the Schwarzkopf Professional Essential Looks collection links creativity with passion, transforming the trends into bold, wearable looks and elegant styles.

Photos courtesy of Schwarzkopf Professional

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Sharp cuts with ample volume and texture, combined with whimsical nail art, add some flair to this black and white collection.

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Finalist, Contessa 27 British Columbia Hairstylist of the Year, Alina Friesen, A Michael Levine Salon Group, Vancouver Makeup: Kim Desautel and Emily Cheng Styling: Alecia Ebbels and Wendy Cook Nails: Stefania Flex Photos: Kale Friesen

See more photos at SalonMagazine.ca/Collections.

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Hair: Karine Jackson, Karine Jackson Hair & Beauty, London, U.K. Makeup: Margaret Aston Styling: Leticia Dare Photos: Andrew O’Toole

See more photos at SalonMagazine.ca/Collections.

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RAY OF

light

Textured cuts and bold colour create striking allure in this Australian collection.

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Hair: Ken Picton, Ken Picton Salon, Cardiff, U.K. Makeup: Naoko Scintu Styling: Thea Lewis Yates Photos: Andrew O’ Toole

See more photos at SalonMagazine.ca/Collections.

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It’s all about the details for these ultra modern styles, which feature sharp cuts and bold texture complemented by intense hues of colour.

Techno FUNK salonmagazine.ca

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enchanting edge Edgy cuts with multifaceted colour are juxtaposed with soft, feminine texture in this Australian collection.

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Hair: Malisa Masci, Masci Hair and Spa, Australia Colour: Melissa Walker Makeup: Kylie O’Toole Styling: Elaine Marshall Photos: Andrew O’Toole

See more photos at SalonMagazine.ca/Collections.

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SALON EVENTS

Sebastian Professional What’s Next Awards 2016 Details: Hairstylists from across North America participated in the Sebastian Professional What’s Next Awards. This year’s competition required hairstylists to create their most fearless hairstyles inspired by the Sebastian Professional hair collection Metamorphik.

When & Where: February 21 in Miami PHOTOS COURTESY OF SEBASTIAN PROFESSIONAL

1. Nine finalists were selected to compete in a live competition.

The judging criteria included visual appeal, suitability for promotional purposes and overall style aesthetic. New to this year’s competition was the affiliated artist category for entries from brand educators, top artists and core and design team members.

2. With an audience of more than 400 onlookers, the competition featured an esteemed judging panel that included Sebastian Professional global artistic directors Michael Polsinelli and Shay Dempsey, Modern

Salon beauty and fashion director Maggie Mulhern and the What’s Next Awards 2015 professional category winner.

Also throughout the evening, Sebastian Professional’s design team artists showcased their technical mastery in a set of powerful, iconic looks.

3. Two of this year’s winners are from Canada.

John-Paul Colombo, a Contessa winner from Hairafter Salon & Spa in Toronto won the affliated artist category for his “Vinyl Vixen” entry, which drew inspiration from the raw elements of Sebastian Professional's Eruptek SALON MAGAZINE English edition, USPS 015-615 is published monthly, except for February, June, August and December by SALON COMMUNICATIONS INC. 183 Bathurst Street, Suite 202, Toronto, Ontario, M5T 2R7, Canada. US office of publication: 2221 Niagara Falls Blvd, Niagara Falls, NY 14304-5709. Periodicals Postage Paid at Niagara Falls, NY, US postmaster: Send address changes to Salon Magazine, PO Box 1068, Niagara Falls, NY 14304. ISSN 1489-7059.

Volume 25, Issue 7.

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and Resintek styling products. Safiya Aboaen from HL Cut Above Academy in Niagara Falls, Ont., garnered inspiration from Sebastian Professional's Metamorphik collection to create her wild versus tame “Broken Ballerina” look, which won for the student category.

salonmagazine.ca

2016-04-14 1:09 PM

2016 Allied Beauty Association (ABA) Show Details: Beauty professionals from across Canada attended this year’s Allied Beauty Association (ABA) show in Toronto, where they participated in educational seminars and classes, presentations, product demonstrations and live competitions.

When & Where: February 28 and 29 in Toronto

1. The two-day annual trade show is a highly anticipated event for hairstylists, nail technicians, makeup artists, salon owners and suppliers.

It provides opportunities for beauty professionals to network and learn about the latest news, products and trends from leading industry experts.

PHOTOS COURTESY OF ABA CANADA

2. In his first visit to Canada, celebrity hairstylist and social media

3. This year’s

sensation Guy Tang entertained the crowd on ABA’s main stage

Battle of the

with his educational seminar on balayage. Among the crowd were

Barber competition

members of Tang’s loyal fan following “#HairBesties,” who relished

featured two

in his bold colour techniques and eccentric personality.

categories: Creative Freestyle and Total Look Best Pompadour.

The first-, secondand third-place winners took home cash prizes and ABA trophies.

Toronto Men’s Fashion Week (TOM*) Details: Canadian fashion designers showcased new collections for the fall/winter 2016 season at the semi-annual

1. American Crew worked with each of the designers to create men’s hair looks that complemented the collections. American Crew has also been named the official hair and grooming sponsor for the next four seasons of TOM*.

Toronto Men’s Fashion Week (TOM*). American Crew was the official hair and grooming sponsor.

When & Where: February 22 to March 1 in Toronto PHOTOS COURTESY OF AMERICAN CREW, NABEEL AND JAAN CHOXI

2. Canadian designer Nabeel Sheikh made his debut, with a ’40s and ’50s inspired suit collection that featured plaid patterns and texture. Hair was sleek and coiffed for a classic look.

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3. In a nod to

4. Toronto-based fashion house

American Crew's

Jaan Choxi showcased its latest

exclusive partnership

collection of modern suiting,

with Elvis Presley's

which included a mix of modern

estate, American

streetwear and tailored pieces

Crew founder, David

for a casual yet sophisticated

Raccuglia, presented

style. Hair featured ample

a fashion show with

volume and definition for a

a range of vintage

refined look, in keeping with the

’50s hair looks.

show’s trendy aesthetic.

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5 REASONS TO LOVE

ELEVATEMAGAZINE.COM

SALON EVENTS

OMC Hairworld 2016 Details: OMC Hairworld is the world’s largest professional organization for hairstylists. Every two years they host a renowned competition, with competitors from more than 45 countries.

When & Where: March 27 to 29 in Seoul, South Korea PHOTOS COURTESY OF LINA SHAMOUN

1. More than 1,500 hairstylists,nail and makeup artists wenthead to head for a medal and the prestigious title of world champion.

This year, Canada won big—earning a total of four medals.

2. Lina Shamoun, a Contessa winner from Artline Salon in

1 2 3 4 5

Kitchener, Ont., received a gold medal and was named the

Discover why you should attend our new and exclusive anti-aging & beauty EVENTS!

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gold medal and was named

Kenneth Michael Hiebert of Uppercuts Hair Salon in Winnipeg reigned supreme as he earned a the global champion.

4. Eufora’s international artistic director and

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previous Contessa finalist, Dee Fortier of Deeva Hair in Kitchener, Ont., won the silver medal for Ladies

Locate a doctor for your next treatment in the FIND A DOCTOR section.

Elevate Magazine celebrated big wins at the Canadian Online Publishing Awards, held on November 19, with Gold for Best Website Design and Silver for Best Media Website!

Progressive Cut/Style.

5. Adrian Minella of Trenz Hair Studio in Thunder Bay, Ont., won the bronze medal and Julia Falvo of Valvano Salon Spa in St. Catharines, Ont., placed fifth in the Ladies Progressive Cut/Style category.

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SALON SCOOP

1

LEADING

BY EXAMPLE

2 MAKING 3 DEFINING ROLE A DIFFERENCE

The annual Hairdressers at Heart contest

by Wella Professionals helps recognize salon owners and stylists for their outstanding work in their communities.

Entrants submitted a photo or video with an essay explaining how they are making a difference in their salons or

communities. Voting runs from May 16 to 27, with the first-, second- and third-place

PHOTOS: UNITE, WELLA PROFESSIONALS, KEUNE

Unite Haircare has appointed Zoë Harte as the company’s new global education

winners receiving cash prizes. Good luck to all participants!

Rachael Hoffman has joined Keune as the vice president of marketing and brand development.

director. With more than 30 years of

With more than 15 years of marketing experience,

education experience, Harte will be

Hoffman will direct and manage Keune’s North

collaborating with Unite's creative director

American marketing strategies and activations

Gary Baker to create an empowering

for all product lines and Keune Academy. She

education experience. She says she

will work with the company’s North American

plans on growing the brand’s network

sales and education departments, and corporate

of educators by designing a motivating

headquarters in The Netherlands to create

curriculum for stylists, with courses for

cohesive marketing initiatives and maintain

Unite Academy and in-salon classes.

consistency with the brand’s overall messaging.

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SALON BEST NINE

Our #Best9 Backstage at Toronto Fashion Week We had a great time backstage with @RedkenCanada lead hairstylist @jorge_joao and @EssieCanada’s lead educator @ritaremark talking hair and nail trends for fall/winter 2016! Here’s what we have to look forward to for the upcoming season.

No-nonsense top knots for @SidNeigum

@jaincat doing some funky nail art backstage for @EssieCanada

One of our favourite updos of the week: @FarleyChatto

Channelling a sweet ’60s vibe for @hayleyelsaesser! Loving @liztrinnear’s voluminous bob

@jorge_joao adding the final touches for the @wkrdept look

PHOTOS: INSTAGRAM.COM/SALONMAGAZINE

Nails #onpoint for the @houseofmackage show @EssieCanada

@TerryRitcey and @jorge_joao making sure everyone backstage is #redkenready

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Glam @EssieCanada nails for the @malorieurbanovitch Star Wars-inspired look Follow us @salonmagazine. We can’t wait for another great season at Toronto Fashion Week!

Just a day in the life at @tfw #glamsquad

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HAIR: Jeremy Davies-Barbala & Joico Artistic Team

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