Salon Magazine, March 2014

4 Publications Mail Agreement No. 40011270 PO Box 357, Beeton Ont., Canada L0G 1A0

Social Media TipS for proMoTing Your Salon evenTS

paYing iT forward Innovative salon fundraising

The Beauty of Giving spoTlIGhT on...Celebrating 50 years of an iconic brand‌ Hot nail hues...Extending your colour business‌Plus, bold and beautiful collections!

march 14 $5 salonmagazine.ca

Featured in

Together. A passion for hair

COOL. POLISHED. MATTIFIED.

Create metallic trend looks with 8 new shades.

A fusion of warm fashion tones with ultra cool reflects for a polished, matte finish.

4-29

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1-800-463-3081 | www.schwarzkopf-professional.ca |

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WE’RE WELLA PROFESSIONALS. WHAT’S BEHIND YOUR LOOK?

INTRODUCING THE NEW NATURAL COLLECTION

11 NEW SHADES

2013 Breakthrough Award

by ALLURE Magazine 2013 Top Beauty Innovations

by FLARE Magazine

THE NEW NATURAL • 8 out of 10 stylists agree that ILLUMINA Color gives them the most natural-looking color results they’ve ever seen.* • Permanent color with up to 100% gray coverage.

Learn how to build your business and craft with ILLUMINA Color premium services by visiting wella.com.

* Based on survey with 218 hairdressers using ILLUMINA COLOR in Europe, fielded in January 2013

CONNECT WITH US AT www.facebook.com/WellaProCanada

© 2014 Procter & Gamble Inc., Toronto, ON. M5W 1C5

1-800-267-1962 All rights reserved.

©2014 RUSK 13AF002789

www.rusk1.com

800.USE.RUSK

@ruskhaircare

www.facebook.com/ruskhaircare

FROM FRUSTRATED

TO FABULOUS

IMPRESS YOUR CLIENTS

WITH THE FIRST CUSTOMIZABLE KERATIN TREATMENT SERVICE. HAIR SMOOTH LIKE SILK FOR UP TO 5 MONTHS MAKES UNRULY, FRIZZY HAIR MANAGEABLE SOFTENS CURLS AND SMOOTHS FRIZZ REDUCES YOUR CLIENT’S DAILY STYLING TIME SIGNIFICANTLY

EXPLORE THE FULL GOLDWELL® BRAND PORTFOLIO AND DISCOVER ENDLESS POSSIBILITIES The Goldwell® brand experts work exclusively with professional hairdressers in over 40 countries worldwide. www.goldwell-northamerica.com

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For availability of Goldwell Haircare Products across Canada call

GoldwellCanada

Client Services: 1-877-670-6767

sebastian introduces neW!

dry clean only

www.facebook.com/SebastianProCanada Š2014 Procter & Gamble Inc., Toronto, ON M5W 1C5 All rights reserved

DRY CLEAN ONLY is a styling spray with cleansing properties.

The breakthrough formulation allows hair style to be refreshed and shifted in the blink of an eye. The ability to shift styles comes from Sebastian’s exceptional Reset Foundation System and its enhanced Recharge Technology.

Shift YOuR YOu StYLE with DRY CLEAN ONLY NLY tODAY. tODAY

Introducing the new d:fi.

For the people who have no interest in being normal.

The ones who live every night to the fullest.

For the people who treat their bodies as their canvas and the world as their plaything, the new d:fi is now available.

And with body heatactivated packaging, it’s made to be touched.

See the looks. Hear the beats. Rub the bottles.

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For inquiries please call 1.800.387.7980 Š 2014 aMerican creW. all riGHTs reserVeD.

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made to be touched

body-heat activated packaging warm up the lid to see the hidden image!

The ICONIC COLLECTION Together. A passion for hair

NEW BLONDME CREATE THE MOST ICONIC BLONDES. EVERY TIME. Schwarzkopf Professional has created the Iconic Blonde Collection together with celebrity stylist and BLONDME Global Ambassador Kim Vรถ.

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MARCH.14 SALONMAGAZINE.CA FEATURES 54

THE BEAUTY OF GIVING

56

FAMILY AFFAIR

58

MAKING A DIFFERENCE

Companies that are making a difference.

Highlights from 50 years of Toni & Guy.

How five salons are making an impact in their communities.

60 62

READY, SET, SOCIAL! Your social media plan for promoting salon events.

COLLECTIONS Sharon Dow, Simon-Pierre

Daoust,Véronique Beaupré & Antoine Binet-Jolicoeur, Mark Hayes & the Sassoon International Creative Team, Tina Farey, Jo Bellamy, Letitia Booth & Veronika Gojak, Goldwell Color Zoom 2014 Creative Team, Neil Smith, Graden van Erkelens, Michael Crispel, Antoinette Beenders & Aveda Global Artistic Team.

80

MICHAEL CRISPEL, EARTH A SALON BY MICHAEL CRISPEL, TORONTO

ON OUR COVER: Hair: Tina Farey, Rush Hair, London, U.K. Makeup: Adam Burrell Styling: M.N.K. Photo: Ram Shergill

20

s a l o n march.14

s a l o n m a g a z i n e . c a

DRENCHED IN COLOR CHARGED WITH SHINE

COLORS SHOWN FROM LEFT TO RIGHT: Next Stop…The Bikini Zone, Don’t Bossa Nova Me Around, Taupe-less Beach, I São Paulo Over There, OPI Scores a Goal!, AmazON…AmazOFF, I Just Can’t Cope-acabana, Where Did Suzi’s Man-go?, Toucan Do It If You Try, Kiss Me I’m Brazilian, Live.Love.Carnaval, Red Hot Rio

Try it on at opi.com Model is wearing OPI Scores a Goal! • Call 800.341.9999 ©2014 OPI Products Inc.

All Brazil Collection shades are available in GELCOLOR BY OPI

#OPIBrazil

REGULARS

64

SIMON-PIERRE DAOUST, PLANÈTEHAIR COIFFURE, MONTREAL

70

TINA FAREY, RUSH HAIR, LONDON, U.K.

90 22

s a l o n march.14

87

JOEY MARCHESE, BOB + PAIGE SALON, TORONTO

24 26

EDITOR’S LETTER

28

SALONMAGAZINE.CA

31

HAIRLINES

Fresh Face p. 31; Go Deep p. 31; Hot Type p. 31; Sleek and Chic p. 32; Right On Point p. 32; Nourishing Legacy p. 32; Blooming Beauty p. 34; Rule Bender p. 34; Skintastic p. 34; Seeing the Light p. 36; High Density p. 36; Curl Like a Celebrity p. 36; Siren Red Ahead! p. 38; Styling Loud p. 38; Toolbox: Paul Mitchell Neuro Dry Hairdryer p. 38; Classic Restoration p. 40; Green Corner p. 40; Powered by Nature p. 40; Drink It Up! p. 42; Colour On p. 42; At the Speed of Lightning p. 42; Reader’s Choice Awards Begins April 1 p.44; Beauty HQ: Montreal & Toronto ABA p. 44; Extension of Colour p. 46; Nails: Polished Girlz p. 48; Nails: Mini Rocker p. 48; Nails: New in Nails p. 48; Nails: The Heart Behind the Hands p. 50; Editor’s Picks p. 52

87

CONTESSA GALLERY

PUBLISHER’S NOTE This month at SalonMagazine.ca

Joey Marchese, Finalist, Contessa 25, Canadian Colourist and Ontario Hairstylist of the Year

88

PROFILE

90

INTERIORS

Notorious Barbershop, Montreal

92

EVENTS

96

SCOOP

98

LAST LOOK

Hot Off the Shelves

NOTORIOUS BARBERSHOP, MONTREAL

s a l o n m a g a z i n e . c a

INCREDIBLE STAYING POWER. INJECT OUR LONGEST LASTING REDS* INSIDE. Cool reds that stay truer for up to 8 weeks.**

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NO AMMONIA. HIGH-RESOLUTION COLOR. An innovation in professional color: Witness the PR6 dyes that are redefining reds – now resisting tonal shift for up to 40 shampoos. The formulas are enriched with a newly patented, larger molecule with multidimensional structure. Shot to the core via Color Injection ODS 2, the formulas firmly anchor inside for exceptional long-wear resistance, standing up to interference from both brown and copper tones, a totally new characteristic in the red color range.

*Compared to our standard RV shades formulated without our PR6 dyes **Based on 40 shampoos / Available at CosmoProf, International Beauty & Maritime Beauty /

Matrix Canada Education

EDITOR’S LETTER

ARE YOU LOOKING FOR A DOCTOR?

SEARCH THE BEAUTY FINDER AT ELEVATEMAGAZINE.COM! Browse our professional directory for doctors and high-end skincare products across Canada!

Building Your Community

E

ven though it’s been nearly a decade since I worked directly in the non-profit industry, I haven’t forgotten the integral role that fundraising and charitable giving

plays in the success of the various programs and services these organizations offer. In fact, after hearing the stories from beauty industry professionals, it's clear that while your passion for this

THE

BEA F UTY

IND

ER

FIND DOC P SKIN ROFES TORS A CAR SION ND E ACR A OSS PRODU L CAN C ADA TS !

SEA

RCH

NOW

!

industry runs deep, your desire to give back to others is equally as important.

Interestingly enough, salons are an important part of communities, big and small. It’s one of the main reasons that many salon owners—including the five we feature in “Making a Difference” on page 58—frequently hold in-salon events to raise awareness and funds for local organizations. But it’s not only salons that are having an impact. Over the years, the professional beauty industry has stepped up and continues to support organizations on both a national and global level. In “The Beauty of Giving” on page 54, you'll see how these combined efforts go a long way to creating a better world for us all, a sure sign that the sum is often greater than its parts.

Building a sense of community is also a big part of what we do here at Salon Magazine. Now with Salon Community, you can connect with stylists from across the nation and around the globe, share inspiration and expertise and engage in the conversation. Plus, each month you’ll have the opportunity to enter a photo contest, then vote for your favourites. It’s one more way that we’re keeping you connected! Check out this month's contest theme and more at SalonMagazine.ca/Community and join in!

Contact Megan at megan@elevatemagazine.com Anna Lee Boschetto

facebook.com/ElevateMagazine twitter.com/elevatemagazine elevatemagazine.com 24

s a l o n march.14

Facebook “f ” Logo

CMYK / .ai

Facebook “f ” Logo

CMYK / .ai

Editor

PHOTO: ALVARO GOVEIA, HAIR AND MAKEUP: DIANA CARREIRO

Are you a Doctor in Canada?

Do you want to be a part of ELEVATE’s Beauty Finder?

Find me on Facebook at Facebook.com/SalonMag or email me at Annalee@SalonMagazine.ca. salonmagazine.ca

Same Great Nourishing Products.

Š2014 Piidea Canada Ltd., Quantum Division, Pointe-Claire, QC H9R 5N3

Fresh New Look !

FOLLOW US ON: www.facebook.com/QuantumMicroV

PUBLISHER’S NOTE ISSN 1197-1495 volume 23 issue 3

s a l onm a ga z i ne . c a

EDITOR

Anna Lee Boschetto 416.869.3131 ext.102 annalee@salonmagazine.ca EDITOR-IN-CHIEF (ON LEAVE)

Melissa Hill

GROUP ART DIRECTOR

Gillian Tsintziras 416.869.3131 ext.106 gillian@salonmagazine.ca EDITOR-IN-CHIEF (FRENCH)

Yasmin Grothé 514.553.4404 yasmin@salonmagazine.ca ASSOCIATE EDITOR

Valerie Lam 416.869.3131 ext.119 valerie@salonmagazine.ca ONLINE EDITOR

Jillian Wood 416.869.3131 ext.112 jillian@salonmagazine.ca DESIGNER

Rethink Your Experience

Stephanie MacDonald 416.869.3131 ext.113 stephanie@salonmagazine.ca COPY EDITOR

Corinna Reeves CONTRIBUTOR

R

Chris Tsintziras GROUP PUBLISHER

Laura Dunphy 416.869.3131 ext.110 laura@salonmagazine.ca

ecently, I read that Hudson’s Bay Company plans on

SENIOR ACCOUNTS MANAGER

spending millions on the transformation of The Bay into

Samantha Anobile 310.926.9288 samantha@salonmagazine.ca

Saks Fifth Avenue. That’s some serious coin! As it seems,

Megan Jeffery 416.869.3131 ext.220 megan@salonmagazine.ca

ACCOUNT EXECUTIVE

the higher-ups at Hudson’s Bay Company are preparing for the onslaught

PRODUCTION MANAGER

Alan Swinton 416.869.3131 ext.111 production@salonmagazine.ca

of American department stores, including Nordstrom, which continue to

OPERATIONS MANAGER

strengthen their foothold in the Canadian retail market. It’s a smart move

Karren Han 416.869.3131 ext.118 karren@salonmagazine.ca CIRCULATION MANAGER

for The Bay.

Target Audience Management Inc. T. 905.729.1288 F. 905.729.0227 salon@mysubscription.ca

As we all know, there’s nothing like a little competition to shake things up, and other large Canadian retailers are stepping up their game. But

EXECUTIVE BUSINESS ADMINISTRATOR

Candice Besselaar 416.869.3131 ext.108 candice@salonmagazine.ca

it’s not only large retailers that are charting a new course; other

CHAIRMAN

Brian Light 416.869.3131 ext.104 brian@salonmagazine.ca

businesses are following suit. At Toronto Pearson International Airport,

ASSISTANT TO THE CHAIRMAN

cool, fresh restaurants featuring iPad-accessible menus are enhancing

Pam Fulford

your dining experience.

VICE-PRESIDENT & WEST COAST EDITOR

Greg Robins 604.561.4971 greg@salonmagazine.ca

With reports of reduced customer satisfaction and the salon industry finding it tougher than ever these days, it might be time for salons to

SUBSCRIPTION RATES FOR CANADA 1 year (8 issues) $40.00 + tax 1 year (3 copies each of 8 issues) $60.00 HST included. Canadian orders only, must be to same location FOR US 1 year (8 issues) $50 USD

rethink their game plan. Why not take your keen eye for detail and evaluate your clients’ salon experience? From the moment a client walks through the door, how is he or she treated? Do you hang up her coat or offer a

A D D RE SS CH A NGE S Email: salon @ mysubscription.ca

beverage? Consider the consultation, shampoo and service. Does each

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one stand out? It’s also worth considering the frequency of your staff’s

PO Box 357, Beeton, ON L0G 1A0 Canada

technical training, which contributes to your clients' salon experience. I’ll

SA LON M AGA Z INE

this technique.

Ask your distributor or manufacturer for help; there are many opportunities that exist for salons to enhance their business. In this issue, you’ll discover another side of the salon business, including ways in which industry professionals are making a difference on a local, national and global level. Not unlike the financial investment that Hudson’s Bay Company is making, a charitable investment can have a positive impact on your business. Sometimes you’ve got to give a little, but you’ll certainly gain a lot in return.

PHOTO: ALVARO GOVEIA, MAKEUP: LANAGMAKEUP.COM

be honest. Over the last few years, I’ve seen a lot of bad ombre looks, and it’s a clear sign that many stylists didn’t take the time to learn and practise

Phone: 905.729.1288

365 Bloor St. E. Suite 1902 Toronto, ON, M4W 3L4 T. 416.869.3131 F. 416.869.3008 641,218 professional and consumer readers every issue (source: Market Facts of Canada Ltd.)

Return undeliverable Canadian addresses to: Circulation Department, Salon Magazine, PO Box 357, Beeton, ON, L0G 1A0 Canada

National Magazine Awards GOLD

SILVER

2008 2003 2002 1998 1995

2009 2003 2001 1997 1996

TOP FIVE

2009 2008 2002/2001 2000/1999 1996

Canada Post Canadian Publications Mail Sales Product Agreement No. 40011270

Printed on recyclab

This magazine is recyclable.

Please recycle where facilites exist.

The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

printed in C A N A DA

Laura Dunphy Publisher

26

s a l o n march.14

From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available contact us via one of the following methods: phone 416.869.3131, fax 416.869.3008 or e-mail salon@tamicirc.ca.

Our privacy officer is Brian Gillett at 905.729.1288.

s a l o n m a g a z i n e . c a

NEW! PARADISE COLLECTION TROPICAL NEONS Escape to Paradise. Lush vibrant hues capture the beauty of a faraway island.

Exotica. Hedonism. Fantasy.

Be transported.

Discover the new CND Vinylux Paradise collection at a store near you.

CND Shellac Paradise collection also available now!

* When used as directed.

Log on to cnd.com/find-distributor

760.599.2900 800.833.NAIL cnd.com

cnd.com

©2009 Creative Nail Design, Inc.

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On Like Polish. Wears Like Gel. Off in Minutes.

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SALON MAGAZINE ON-THE-GO!

Spring Forward!

You can now read Salon Magazine on any Apple iOS device!

Visit the iTunes Newsstand to download your free copy today.

(Phew, no more fighting over the one copy in the salon!)

TREND TRANSLATION Visit SalonMagazine.ca for complete coverage of the best, worst and craziest spring/summer hair and beauty trends spotted on Fashion Week runways from around the world. We promise you won’t be disappointed.

THE BEST INSPIRATION See the latest Salon Lookbook at SalonMagazine.ca/Salon-Lookbook

SO YOU THINK YOU CAN STYLE? Enter our monthly photo contest for your chance to be featured in Salon Magazine! Congratulations to our first winner, Erika Fung! Go to SalonMagazine.ca/Community for details on the prizes and to learn how to enter.

See all of the complete collections in this issue at SalonMagazine.ca/Collections!

TALK TO US! 28

s a l o n march.14

LEFT RUNWAY PHOTO: COURTESY OF CND FOR THE BLONDS; RIGHT RUNWAY PHOTO: KAUFMANFRANCO S/S 2014 COLLECTION; HAIR BY ANTONIO CORRAL CALERO, MOROCCANOIL ARTISTIC DIRECTOR; PHOTO: DAVID WEBBER FOR MOROCCANOIL; COMMUNITY WINNER PHOTO: HAIR: ERIKA FUNG, MAKEUP: JODEE WONG; PHOTO: DANNY NGUYEN.

online at

facebook.com/SalonMag twitter.com/Salon_Magazine pinterest.com/SalonMagazine salonmagazine.ca

MOVE TO MALIBU C THE

POWER IS IN THE PACKET

Free of: DEA Gluten Sulfates Parabens Propylene Glycol

100% Vegan wellness beauty collection

www.MalibuC.com/prof | 1.800.622.7332

Hair by X-Factor Master Stylist, Dean Banowetz

Be Her Hair Hero Because teasing the hair can only get your clients so far, Bosley Professional Strength has developed a line of Volumizing and Thickening Styling products designed specifically for fine, thin hair. Our weightless formulas will plump and hold any high style she can imagine, without weighing down the hair.

HAIRLINES NEWS

Kirsten Dunst is the new spokesperson for L’Oréal Professionnel.

FRESH FACE

The talented, cheerleading, crazy beautiful actress Kirsten Dunst will once again play the leading lady as L’Oréal Professionnel’s first international spokesperson for key launches this year. “The brand is strongly connected to fashion, and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles,” says Dunst. “L’Oréal Professionnel empowers hairdressers to reveal the beauty in every woman all over the world. It makes me very proud to be part of this stunning project.”

Go Deep

Give clients a conditioning service they’ll thank (and rebook!) you for.

For transitioning hair out of winter’s battlelike temperatures, make sure tresses get the penetrating TLC they need with Oribe Intense Conditioner for Moisture & Control.

The conditioner is ideal for coarse textures, repairing damage and solving tangles. The result? Touchable, silky strands that are strengthened for the new season ahead.

PHOTOS CLOCKWISE: KEYSTONE PRESS AGENCY, CHRIS TSINZIRAS

Hot Type Haircare duos that offer customized attention.

Revlon Professional Style Masters, which brought superior styling tools to your shelves, now introduces a line of shampoos and conditioners specific to hair type. The Volume, Smooth and Curly duos are made with bamboo extract to strengthen hair, as well as individualized active ingredients, offering a haircare regime tailored for every client.

salonmagazine.ca

march.14

salon

31

HAIRLINES NEWS

Sleek and Chic Goldwell’s complete smoothing system.

Kerasilk Keratin Smoothing Treatment and Care is a new salon service with an improved haircare line that delivers safe, customizable smoothing

Right On Point

results. Its innovative KeraShape Technology creates new keratin bonds and stabilizes the new hair shape for up to five months.

In the Salon: Consult by choosing the medium

Square is a new point-of-sale system that goes where your client goes.

or intense shape, based on your client's current hair texture and condition. Select the desired smoothing result and mix the shape and smooth formula based on hair integrity. Finish the treatment with Kerasilk Sealing Serum.

At Home: For long-lasting conditioning, recommend Kerasilk Rich or Ultra Rich Keratin

Ever experience a sales opportunity

Care shampoo, conditioner, masks and oils,

on the floor and there wasn’t a cash

which are made to help support the curl

register to seal the deal? Enter Square,

reduction and smoothing effect.

an easy payment system that takes credit card payments on major mobile devices, making it ideal for staff to have on hand at their stations. Other features include the ability to convert an iPad into a complete and quick point-of-sale, track sales with printable reports and customize orders and receipts. To sign up, go to squareup.com/ca.

Nourishing Legacy Kérastase Nutritive Irisome leads the newest generation of hair nutrition.

Harnessing the powerful ingredient of the iris rhizome, Kérastase unveils the newest additions to the Nutritive line: Immersion Nutritive, a pre-shampoo, and Touche Perfection, a replenishing balm for dry ends.

Designed to battle dry, damaged hair, Immersion Nutritive is applied to dried or towel-dried hair, before the shampoo stage. The result is a prepared hair surface, allowing nutrients to enter the hair and eliminate the appearance of dullness. Touche Perfection is applied to dry ends with your fingers and can be reapplied for an instant boost of softness, soothness and shine.

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s a l o n march.14

PHOTOS CLOCKWSE: COURTESY GOLDWELL, CHRIS TSINTZIRAS, KÉRASTASE

Check out SalonMagazine.ca for a video testimonial.

salonmagazine.ca

LIFE TO THE

FULLEST INTRODUCING

Thickening Spray Increases hair thickness up to 96% after three applications

Thickening Mousse Increases the density of the hair shaft by up to 150%

kenraprofessional.com | 800.930.7777

HAIRLINES NEWS

RULE BENDER

Blooming Beauty

Matrix Biolage takes green to a new level of beauty.

Inspired by the resilience of nature, Matrix Biolage emerges with a new formula that taps into the best of cotton, aloe, camellia and orchid. Powerfully nourishing and solving a bevy of hair needs, such as hydration, colour care, volume and control for unyielding types, the new packaging in the haircare line features fresh flowers.

Sebastian’s new stylers push the boundaries of texture and shine.

To inspire what’s next in hairstyling and creative work, Dry Clean Only is a new dry shampoo that joins the versatile stylers Texture Maker and Shine Shaker for a triple threat of styling

One of the ranges, Matrix Biolage HydraSource, features health-giving effects by increasing hair’s ability to retain

performance. Where texture

moisture like the aloe plant. Just one application can leave hair 15 times more hydrated.

and shine were once opposing effects, these three products

Relieving the acne ache.

Underneath acne-prone skin is a complexion to be rejuvenated and revealed. Malibu C Acne C Wellness Serum provides a vitamin-rich formula that prevents clogged pores and bacteria formation, soothes and improves redness, irritation and inflammation.

Plus, skin is brought back to health with a normalized exfoliation rate so it’s ready to glow with wellness.

possibilities with a polymer formula that reflects shine off the cuticle surface while adding grip for desired texture.

Altogether, the network of polymers offers strengthening, moisturizing and lightweight properties. Use the stylers on their own or incorporate the products for incredible texture and gloss.

34

s a l o n march.14

PHOTOS CLOCKWISE: COURTESY MATRIX,THINKSTOCK, SEBASTIAN, MALIBU C

Skintastic

create new and beautiful

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HAIRLINES NEWS

High Density Three retailing tips for clients craving a fuller coif.

Boasting all-day hold, Kenra Platinum Thickening Mousse increases hair-shaft density by up to

Seeing the Light Wella Professionals Illumina adds the Naturals collection on its first anniversary.

The Illumina Naturals collection offers 11 stunning hues, from golden honey tones to

150 per cent, while Kenra Platinum Thickening Spray gives the appearance of fuller hair by increasing hair thickness up to 96 per cent after three applications. Here are three ways to recommend these products:

1.

Offer the travel-size Thickening Spray as a

gift with a full-size purchase.

strawberry blondes, just in time for the colour line’s one-year anniversary and, according

2.

to stylist survey studies, the start of a golden opulence hair colour trend for 2014. The

such as using both the mousse and spray for

Naturals collection transforms 11 shades into 21 new mixing formulas to inspire beautiful

thermal protection and flexible hold, so that

colouring. Made with Illumina's signature microlight technology, it leaves hair looking like

clients will be able to achieve versatile styling.

virgin hair by encapsulating mineral residue found in the cuticle and letting light shine through hair pigment.

3.

Provide clients with product education,

Use the solution perspective. For

example, address complaints of thinning hair by giving a product demo that shows how it solves

Curl Like a Celebrity From billboards to the big screen, celebrities like Beyoncé and Christina Aguilera are known for their gorgeous, curly hair. Show clients how to create full curls akin to Beyoncé’s with the Hot Tools Professional 1-inch Salon Marcel curling iron in 24K gold, which heats up quickly and evenly to temperatures up to 430°F. “I prefer the Marcel on long hair because I can wrap the hair around the barrel faster to get an even curl,” says Detra Smith, artistic director for Hot Tools. “A spring iron will grip short hair easily, giving more control.”

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PHOTOS CLOCKWISE: COURTESY WELLA PROFESSIONAL, KENRA,THINKSTOCK, CHRIS TSINTZIRAS

this problem.

salonmagazine.ca

Siren Red Ahead!

Inspired by glittery city nights, Revlon Professional introduces the Privée collection.

Styling Loud

HAIRLINES NEWS

The new Redken Styling line will boldly go every step of the way.

“Style is a journey, not a destination.” This is the mantra of Redken’s new Styling line, forefronted

Give your clients crimson tresses like Jessica Chastain.

by culture muse Sky Ferreira, who encompasses the brand’s new direction as a go-to partner in creating a street-culture lifestyle, going wherever

Are your clients talking about the redheads on the big

the conversation with #styleyourstory. The

screens, such as Jessica Chastain, Amy Adams and

rebranding introduces a three-step hairstyling

Christina Hendricks? Whether she wants the allure of

regimen that promises long-lasting style: prime,

a glowing copper tone or a brilliant blonde, the seven

with the new Pillow Proof Blow Dry Express

new shades in the Revlonissimo Privée collection promise vibrant results. Utilizing the Intense

Primer; style, with products from the repackaged

C5 technology and inspired by the glamour of club culture, the new shades are pure coppers,

styling range; and extend, with the new Pillow

amber reds, electric reds and purple reds.

Proof Blow Dry Two-Day Extender.

TOOLBOX Win this!

PAUL MITCHELL NEURO DRY HAIRDRYER

j

Go to ine.ca SalonMagaz ce for your chan to win the Neuro Dry.

On her favourite feature of the hairdryer, Stephanie Kocielski, vice- president of education for Paul Mitchell says, “The SmartSense technology in the Neuro Dry lets me know when I need to change the filter, and that makes the dryer last longer.”

With tourmaline ions, hair dries faster without the frizz, and the kit includes a collapsible diffuser and concentrator nozzle.

Its rubber coating ensures a soft, comfortable grip.

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s a l o n march.14

Powered by SmartSense technology, the Clean Filter indicator automatically lights up when the dryer filter needs cleaning.

PHOTOS CLOCKWISE: KEYSTONE PRESS AGENCY, REVLON PROFESSIONAL, REDKEN, PAUL MITCHELL

stylists and clients are headed and getting on

salonmagazine.ca

WINNER 2013

WINNER 2012

Enhancements beyond expectation.

Great Lengths has over 55 hair colours to choose from which can be blended and styled to create the perfect effect for your client. We also offer a full range of aftercare products that are not tested on animals and exclusively developed to expand the lifespan and performance of Great Lengths Hair Extensions.

Visit our website to discover what GREAT LENGTHS EXTENSIONS can do to enhance your career as a professional salon stylist and see our 2014 educational seminar schedule.

www.greatlengthscanada.com

SEMINAR DATES March 9-10 March 16-17 March 30-31 April 13-14

Montreal and Toronto Calgary St. John’s Fredericton

SEMINARS SUBJECT TO CHANGE AT ANY TIME

GREEN CORNER Designing a Greener Future

Classic Restoration

Scruples brings classic styling to modern looks.

There’s nothing like a new look for a new year. The Scruples styling and haircare line Pearlscriptives has a new name and packaging and three additions to the Pearl Classic Collection. The formulas will remain the same—free of gluten and parabens and boosted with Protective Barrier

Recently, designHouse Salon in Victoria, B.C., won the Davines Eco Salon Design Award, which searches

Complex technology that

for the most sustainable salon in the world. The contest recognizes salons’ environmental commitments

strengthens hair—so stylists

as part of the sustainability projects created by Davines, which spans the gamut from renewable energy

confidence. Total Integrity Ultra Rich Shampoo, Quick Recovery Leave-In Conditioner and Complete Treatment Masque are the newest products in the Pearl Classic Collection, now displayed in easily recognizable graphite colours.

to zero-impact products.

To outfit the salon to become as eco-friendly as possible, designHouse Salon is equipped with: N Geothermal heating

N Energy-efficient LED lighting

N Cold water and a load-sensing washer and dryer

N Reclaimed wood

Plus, as a Green Circle Salons member, designHouse Salon recycles cut hair and all foils, colour tubes, paper and plastics while diverting hair chemicals. It also adds potted plants and a living wall of foliage to absorb odours and pump fresh oxygen into the space.

Powered by Nature Fortified formula amps up the new Essensity colour and haircare range.

Schwarzkopf Professional lets you reconnect with nature with a colour range made with natural ingredients. Including 58 shades and eight colour-care products, the Essensity line is free of ammonia, silicones, parabens, mineral oils and artificial fragrances and infused with plantbased oils. The result? Up to 100 per cent white hair coverage, 30 per cent higher colour vibrancy and 50 per cent longer colour retention without compromising scalp comfort.

The Essensity care range offers Color & Repair, formulated for damaged, porous coloured hair, and Color & Moisture, designed to deeply moisturize normal or dry coloured hair.

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s a l o n march.14

PHOTOS CLOCKWISE: COURTESY SCRUPLES, GREEN CIRCLE SALONS, CHRIS TSINTZIRAS

can continue to style with

salonmagazine.ca

“everything we

love about gel, nothing we don’t!”

Introducing Our first 2-in-1 colour + care LED gel system.

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HAIRLINES NEWS

Drink It Up!

Colour On

Aveda’s Dry Remedy line deeply hydrates parched tresses.

Hair meets hydration in the Brazilian forest, where Aveda has incorporated key natural ingredients into the Dry Remedy Moisturizing System, which includes shampoo, conditioner, masque and oil. The Daily Moisturizing Oil is specially formulated as a leave-in treatment, is silicone-free and features Brazilian buriti oil.

“Buriti oil provides an instant luxe feeling in the hair. Its lightweight, so it doesn’t weigh hair down,” says Tippi Shorter, global artistic director for texture hair for Aveda.

Offering 83 shades made without ammonia and PPD and infused with botanical essences and keratin to boost shine and hair health, Calura

Ferrari-inspired speed propels the new BaByliss Pro hairdryer.

is the newest colour line by Oligo Professionnel. This colour range spans from hot reds to high-lift blonde tones.

Designed with exothermic

Race cars and hairdryers have the same drive for speed. Borrowing the luxury Italian automaker’s technology at Ferrari, the new motor technology in the BaByliss Pro Italia Brava Dryer is one worth racing for. While most hairdryers operate on AC or DC motors, the brushless motor in the Brava dryer is made with magnets, enabling a smoother and faster conductive current. The result? A hairdryer that runs longer—10,000 hours of use compared to the average dryer’s 500 hours—and a lightweight design for improved ergonomic handling.

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s a l o n march.14

technology, the colour system generates individual temperature increases according to the shade, which gently opens the cuticle for even, nutrient-rich colour pigment penetration with minimal hair damage.

PHOTOS CLOCKWISE: CHRIS TSINTZIRAS, OLIGO PROFESSIONNEL, DANNYCO

At the Speed of Lightning

Oligo Professionnel introduces a permanent hair colour system.

s a l o n m a g a z i n e . c a

Everyone loves a Fairy Tale.

Romantically chic and unique, the Gelish Once Upon A Dream collection creates the most fairest manicures of them all.

Guaranteed to leave you happily ever after.

Featured on Model

My One Blue lOve

all haile the Queen

She’S My Beauty

FaireSt OF theM all

KiSS Me, i’M a Prince

Oh What a Knight!

QRCODE Error Correction Level: Low

http://onceuponadreamcollection.gelish .com Description: Gelish Once Upon A Dream Collection Spring 2014

gelish.com

714. 773. 9758 • Made in the USa © 2013 hand & nail harmony, inc.

QRCODE Error Correction Level: Medium Low

hM-2812

Performs like Gel, Applies like Polish™

HAIRLINES NEWS

BEAUTY HQ With more than 50 years behind them, the Allied Beauty Association is Canada’s pro beauty authority.

WINNER

Since its inception in 1934, the Allied Beauty Association has been with the Canadian beauty industry every step of the way by connecting manufacturers and distributors to elevate what goes on every day in the salon.

More than a trade show, the ABA helped make history in this industry by raising the bar in styling and in

THIRD ANNUAL READER’S CHOICE AWARDS

business—and they'll do it again at this year’s 2014 ABA lineup!

Guinness World Record to be broken at Montreal ABA

Have a product you can’t live without? Tell us about the 2014 Reader's Choice Awards, which include new categories: Lightening System, Curl/ Texture Enhancer, Makeup Brand, Skincare Brand, Nail Enhancement and Soak-Off Gel. Voting begins April 1 on readerschoice.salonmagazine.ca.

Winners will be announced in the July/August issue.

2013 Winners In-Salon Smoothing System: Keratin Complex Smoothing System Hairspray: Aveda Control Force Hair Loss or Thinning Brand: Nioxin 3 Part System Shampoo & Conditioner Duo: Paul Mitchell Awapuhi Wild Ginger Shampoo and Keratin Rinse Hair Extension Brand: Great Lengths Styling Product: Surface Jump Volume Mousse Men’s Brand: American Crew Serum/Oil: Matrix Biolage Exquisite Oil Nail System: CND Shellac Permanent Hair Colour: Schwarzkopf Professional IGORA Royal Demi-Permanent Hair Colour: Redken Shades EQ Deep Conditioner/Reconstructor: Joico K-Pak Reconstructor Polish/Lacquer Brand: OPI Dry Shampoo: Schwarzkopf Professional OSiS Refresh Dust Appliance Brand: BaByliss

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Help break the Guinness World Record for the most haircuts done simultaneously.

It all happens on March 9 at 4 p.m. at the Palais des Congrès de Montréal.

Registration for the event is $10, and all proceeds will be donated to Look Good Feel Better. Stylists must bring their own model (someone who works in the industry, to get on the show floor), shears and black cape. In addition, participating stylists are encouraged to wear black.

Register online while validating your ABA ticket at abacanada.com. Now go break another record, Canada!

Get networking at Toronto ABA Did you know that the ABA grew its original membership of three Canadian manufacturers and two distributors to more than 300 corporate members?

Expand your business circle and meet hundreds of professionals at the Metro Toronto Convention Centre on April 6 and 7. After all, what’s more indispensable to your business than making the right connections? The ABA show puts you in direct contact with 35,000 beauty professionals from across the country in pursuit of the best education and trends.

PHOTOS:THINKSTOCK

best products by voting in the

s a l o n m a g a z i n e . c a

Simply NO Substitute.

The Original

PROFESSIONAL CURL MACHINE

Unlimited Curl Possibilities!

Developed to work with the

Hair care – designed to help you get the most out of

©2014 Babyliss PRO

Hair Care

your MiraCurl® Professional Curl Machine. Begin with prep and foundation products to create a smooth canvas, then style and finish for perfect, silky, shiny curls, every time!

Use alone or together to achieve any look or curl pattern, while locking in curl and maintaining definition and shine.

MiraCurl® Professional Curl Machine and BaBylissPRO MiraCurl™ Hair care – the perfect pair for perfect curls.

HAIRLINES COLOUR

Extension of Colour 3 tips for perfecting the art of colouring hair extensions.

According to Jenny Romano, technical advisor for Schwarzkopf Professional in Toronto, working with hair extensions not only contributes to her business, but also allows her to establish a strong base of repeat clients. “It gives clients who generally would not be able to have a certain shade the opportunity to get a look they want without damaging their own hair,” shares Romano. Here are three essential tips to keep in mind the next time a client requests a little or a lot of colour in their coif.

1. Discover the Difference

Working with hair extensions means that you don’t have body heat, which contributes to the colour processing. In order to resolve this issue, Dana Lyseng, a platform artist with Wella Professionals, says that working the colour into the hair extension with your hands will help. “It gives you more clarity and room for creativity,” she explains. Unlike working with your client's natural hair, Romano says that hair extensions tend to be dry. To combat this, she suggests applying colour

2. KnowYourType

“Before you begin the process of formulating a colour, colourists should be aware of the type of hair that they are coloring,” explains Romano. In her experience, colouring works best with Remy hair extensions as opposed to full or mixed fibres. Romano also recommends “buying hair from a reputable company that stands by their product,” which is one way to ensure you'll get the best quailty extensions.

3. Testing,Testing,Testing

“When working with extensions, execution is key,” explains Lyseng. “I’ll paint the colour onto a flat, stainless steel trolley, then tape my extensions onto it and paint the colour again on top.” Both Romano and Lyseng agree that test swatches are a must. In fact, when she’s doing a pattern, Lyseng says she’ll often do multiple test swatches to ensure she’s got the right colour formulation. For Romano, using

L’Oréal Professionnel’s INOA Carmilane

extensions offers her a way of creating complicated looks by using multiple shades.

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s a l o n march.14

Taking Reds to a Whole New Dimension Available in four different shades, INOA Carmilane offers custom reds. As a result of the Carmilane pigment’s larger size, which comes from combining with other colour molecules, the end result promises a hue that’s no less than half a shade different from the selected pigment. Along with providing total coverage for grey hair, INOA Carmilane, retains its colour because it is secured in the core of the hair’s fibre.

TEXT: ANNA LEE BOSCHETTO, PHOTO: SEMI-FINALIST, CONTESSA 25, EXTENSIONS ARTIST, HAIR: JULIE BOYER, MAKEUP: ISABELLE THIBODEAU, PHOTO: LISA STACK, PRODUCT PHOTO COURTESY L’ORÉAL PROFESSIONNEL

when the hair is slightly damp or saturated with a leave-in conditioner first.

salonmagazine.ca

The Hair Stylists’ Choice for Healthy, Hydrated Hands!

Cuccio Naturalé™ Butter Blends are created with a non-oily, paraben-free formulation that helps soothe, protect and moisturize irritation-prone skin that can be caused by salon chemicals, wet work and heat styling implements.

8 oz.

Butter Blends

Salon Price $ 10.10 Available in the following scents: 719391 Vanilla Bean & Sugar 719412 Lemongrass & Lavender 719052 Milk & Honey 719053 Papaya & Guava 719054 Tuscan Citrus & Herb 903088 Pomegranate & Fig

Cuccio Naturalé™ Butter Blends were developed by international hairdresser and hand care expert, Patricia Hawthorn-Freund

IT IS ESTIMATED THAT 3 OUT OF 4 HAIR STYLISTS WILL SUFFER SOME LEVEL OF HAND DERMATITIS AT SOME POINT IN THEIR CAREER.

Symptoms: Dry, flaking, irritated, itching and chapped skin Cuccio Naturalé™ 24 Hour Hydration Butter Blends. A perfect addition to your daily skin care regimen.

Relief:

To find a location near you, visit cosmoprofbeauty.com or call 1.888.241.3330

HAIRLINES NAILS

Mini Rocker

SPOTLIGHT ON...

Polished Girlz

A no-commitment teaser to new nail technology.

Expanding into Canada, Polished Girlz brings a touch of sparkle Polished Girlz founder Alanna Jai Wall (centre), established a charity that offers nail art parties

Following hot on the heels of the Artistic Rock Hard Liquid and Powder launch in fall 2013 comes Artistic Rock

to girls with special needs

Hard Mini Kits. Featuring the most popular powders—VIP Blush Pink, VIP Bright White and VIP Clear—the kit

and frequent hospitalizations.

also includes Center Stage liquid monomer and 10 Get Bent Nail Forms. “Not only is this kit perfect for techs

As part of the organization’s

who are interested in trying out Rock Hard Liquid and Powders but it’s also perfect for students who are just

fundraising initiatives, nail

getting started in the professional nail industry,” says Alisha Rimando Botero, executive vice-president and

industry pros, including Star Nail

creative director of Artistic Nail Design, whose nail art is featured in the top-right photo.

international global education

More Canadian Tour Dates

director Elaine Watson,

Plus, check out the next educational Rock Hard World Tour in your city to learn how to perfect nail

designed limited-edition T-shirts,

enhancements every time:

Go toof SalonMagazine.ca/Nails sales which will benefit

to see Polished Girlz on the Ellen

Polished Show! Girlz.

e Calgary: February 23, 24 e Vancouver: May 4, 5 e Toronto: September 28, 29

New in Nails Eight launches for your nail display.

CUCCIO Cheeky in Helsinki matches the 2014 Pantone Colour of the Year, Radiant Orchid.

ESSIE The Resort collection casts four hues in a beachy-keen light.

OPI Take the guesswork out of glitter polish removal with Glitter Off base coat.

CHINA GLAZE The six shades in Sea Goddess are as enchanting as a mermaid kingdom.

GELISH Clients can glide down the ski hill with a mani to match their sport with Snow Day Escape.

SPARITUAL Full of rich matte colours, these new hues complete the Odyssey collection.

LCN The Orchid Nail Polish Remover is solvent-free and vitamin E.

DASHING DIVA Take LightPod, a compact LED curing light, on the go for a mani that cures in a mere 45 seconds.

PHOTOS COURTESY POLISHED GIRLZ, ARTISTIC NAIL DESIGN, CUCCIO, CHINA GLAZE, GELISH, DASHING DIVA, CHRIS TSINTZIRAS

A starter kit that gets things rolling.

to girls in need. As a tween,

Go to SalonMagazine.ca/Nails to see Polished Girlz on the Ellen Show!

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salonmagazine.ca

HAIRLINES NAILS

The Heart Behind the Hands Recognized for her work empowering Vietnamese women in the nail industry, Tippi Hedren is an enduring inspiration.

having very successful careers in the

nail salons became such a big

nail industry. Through networking,

part of today's multi-billion-dollar

the community continued to grow,

North American nail business?

and soon even husbands and sons

Tippi Hedren, the American model

were involved,” says Arnold. It’s clear

and actress most famous for her

today that the humanitarian efforts

roles in Alfred Hitchcock flicks, can

Hedren embarked upon 30 years

be credited for her philanthropic

ago are multiplied to the current

work during the 1970s that helped

generation of Vietnamese nail

usher Vietnamese refugees into

professionals.

a thriving beauty career in North America. Here’s how it all began and how Hedren’s work continues encouraging others to give back.

Honourable Mention In September 2013, CND and the Beauty Changes Lives Foundation (BCL) awarded Hedren with the

Conversation Nails

Legacy of Style Award for her legacy

During the Vietnam War, Hedren

of generosity and career education

worked with USO and Food for

and established a scholarship fund

the Hungry and developed close

that will help continue to elevate and

relationships with the refugees she

empower nail professionals. “While

came in contact with. “During her

the BCL CND Tippi Hedren Nail

work at Hope Village, Tippi took 20

Scholarship Fund is being launched

Sharpen your skills with advanced nail classes offered by CND Global Education.

Vietnamese women under her wing.

in the U.S. this year, CND will

They were always talking about her

continue to educate and empower

fingernails and she recognized that

nail professionals in Canada and

Unlock tips and tricks to healthy gel removal.

a career in beauty could be a great

around the world through classes,

Class: Secrets of Brisa Lite

vocation,” says Jan Arnold, co-

resources and innovative products,”

Want to perfect enhancement rebalancing?

founder and style director for CND.

says Arnold. “We have seen amazing

Class: Rebalancing Brisa Gel and Brisa Lite Removable Gel

Establishing Career Success

work come out of the Canadian nail

Enhancements; Rebalancing Retention + Enhancements.

When Hedren saw how dedicated

community throughout the years,

the women were to practising their

and we thank all of our Canadian

skills, she took it upon herself to

education ambassadors and nail

extend an opportunity. “Eventually,

professionals for their continued

Become a seasoned nail artist

Tippi took the ’original 20‘ to get

loyalty and commitment to

Class: Master Painter; Master Sculptor; Master Architect.

their cosmetology licences in English

advancing the industry.”

Contact your sales rep for more details.

[in America] and they all began

Class Action

Stop lifting—for good.

Class: Lifting Prevention with Brisa Gel and Brisa Lite.

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s a l o n march.14

TEXT:VALERIE LAM, PHOTOS COURTESY CND

CND and Beauty Changes Lives award Tippi Hedren.

Ever wonder how Vietnamese

s a l o n m a g a z i n e . c a

Everything you trust about

Kenra Professional – Ž

now in

Smooth Designed for Performance.

Committed to Safety.

Find out more at kenrasmooth.com

HAIRLINES NEWS

Editor’s Picks The musthave wish list for this month.

Cynos Packed with ingredients that give life to dull hair, this haircare and styling line also cleanses, repairs and protects hair from the elements.

Info: colornow.net

Moroccanoil Available in three sizes, the Boar Bristle Brush collection has been tested backstage at international fashion weeks for optimal performance. Info: moroccanoil.com

Sexy Hair Big Boost is a texturizing and defining cream that gives touchable, flexible styling with long-lasting volume.

Info: sexyhair.com

American Crew The Power Cleanser Style Remover can be used daily to rid hair of product buildup. Info: americancrew.com

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s a l o n march.13

TEXT: VALERIE LAM, PHOTOS: CHRIS TSINTZIRAS

Wahl The new cord/cordless Bravura clipper uses lithium technology and stainless steel blades and comes in cool colours. Info: wahlglobal.com/canada

Pureology To reduce water abrasion that causes colour fade, Fresh Approach is the first dry cleansing collection for oily or dry hair types.

Info: pureology.com

salonmagazine.ca

Nat ure Poetry “Back to Nature”

Delicate colours portray a

playful elegance. Beautiful frosted nail colours pay homage to the simplicity of nature. Introducing Nature Poetry Trend Collection Spring 2014

-388 Pink Butterfly

-389 Pebble Stone -381 Nature Poetry

Colour Gel 5ml

Recolution 10ml

Nail Polish 8ml

Highly-pigmented, light-curing Colour Gel for artificial nails

3+ weeks of wear, acid-free, solvent-free UV Gel polish system for natural nails

Patented Nano-Ceramic technology, with no harmful ingredients for natural nails

/lcncanada

www.lcn.ca

-390 Frosted Rain

bc ab sk mb 1.800.557.3223 • central & east 1.888.859.3434

The Beauty of Giving From protecting the environment to promoting healthy living, here’s how the professional beauty industry is paying it forward.

By Anna Lee Boschetto

46

Percentage increase in school attendance among girls in Ghana, thanks to donations from Pureology.

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s a l o n march.14

bottles that feature hand drawings by children

are well aware of the loyalty

in Ghana. A portion of the sales will go to

of

the

the Smart Water for Green Schools program,

communities in which they reside. It's no

which provides communities with fresh water

surprise that professional brands are equally

and proper sanitation services. Through this

in tune. In fact, many manufacturers not only

initiative, Pureology has helped increase

encourage salons to give back on a local level

citizens' water accessibility while supporting

but the brands also model the spirt of goodwill

students attending the schools. For more info

on a national and global scale.

visit: pureology.com.

The Environment

c Davines Sustainable Beauty Day

their

clients

and

From conserving water in salons to utilizing

Scheduled on a salon’s weekly closing day,

recycled materials in product packaging,

Davines Sustainable Beauty Day offers salons

environmental initiatives are at the heart of

the opportunity to contribute to socioeconomic

the professional beauty industry.

projects, including environmental upgrading

c Aveda Earth Month Through a variety of national fundraising events including Aveda’s Walk for Water, Aveda raises awareness for global environmental projects during Earth Month in April. This spring, for the eighth year, the Collega Aveda network of salons

and community agricultural initiatives. Last year, the $62,000 raised by 80 North American salons contributed to the planting of more than 5,000 fruit trees in South American communities. For more info visit: davines.com.

Since 1999, Aveda has raised more than $32

Community Development

million, with funds going to support clean-water

Supporting families, and children by offering

programs in North America and around the

resources and programs stregthens the core

world. For more info visit: aveda.com.

of every communtiy.

will hold Walk for Water in 15 cities nationwide.

c Pureology benefits Green Cross

eWella Professionals Hairdressers at

International

Heart Chairty Challenge

In partnership with Green Cross International,

Providing hairstylists with life-long career

Pureology’s Hydrate Shampoo and Conditioner

support, the Hairdressers at Heart program

will once again be available in limited-edition

cultivates a successful career within the

PHOTOS:THINKSTOCK

H

airstylists and salon owners

s a l o n m a g a z i n e . c a

$10,000 Amount awarded to the winning salon in the Wella Hairdressers at Heart Charity Challenge.

100

Number of awareness ribbons in each box that will be available at salons supporting Revlon Pro Together We Can program.

professional beauty industry. As part of the

Against AIDS

Challenge encourages salons across North

Through the support of L’Oréal Professionnel,

America to support organizations within their

the Hairdressers Against AIDS initiative has

local communities. It’s an opportunity for

developed a global public education campaign

both stylist and salon owner to rally around

that provides hairstylists with HIV/AIDS

programs at a local level and give back to

education through their professional training

organizations that may not otherwise have

courses. Through this education program,

access to corporate funding.

hairstylists in more than 35 nations around

For more info

visit: hairdressersatheart.com.

e Eufora’s One Tip, One Child For more than a decade, Eufora has supported Childhelp, an organization that meets the

then world are spreading the word about infection and prevention to salon cilents. For more info visit: hairdressersagainstaids.com

• Revlon Pro Together We Can

physical, emotional and educational needs of

Building on its existing partnership with Look

at-risk children. During the months of April and

Good Feel Better—Canada’s only national

September, Eufora conducts its One Tip, One

charity

Child campaign which has contributed to the

appearance related effects of cancer and its

more than $500,000 in funds that Eufora has

treatment—Revlon Pro has implemented the

raised in the past four years. Offering salons

Together We Can program. With a $10,000

marketing support items for the One Tip, One

pledge to match funds raised by salons, the

Child campaign, including posters, bracelets

kickoff will include the distribution of boxes

and balloons, Eufora concentrates its efforts

of awareness ribbons to participating salons

on raising awareness of the important nature

across Canada, challenging salons to develop

of Childhelp’s work, as well as the need for

their own personalized in-salon activities in

salons to support charitable initiatives. For

support of this cause. Through the Together

more info visit: eufora.net.

We Can initiative, funds raised will be used to

Health & Wellness

support the Look Good Feel Better program’s

Partnering with health organizations has

For more info visit: lookgoodfeelbetter.ca.

enabled these brands to cultivate programs that raise awareness of these important causes on a national and global scale.

salonmagazine.ca

• L’Oréal Professionnel Hairdressers

Hairdressers at Heart program, the Charity

that

helps

women

manage

the

free workshops that take place across the nation.

S

Check out SalonMagazine.ca for more ways to get involved with special initiatives and events that take place throughout the year.

march.14

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PHOTOS COURTESY TONI&GUY

1963 Toni and Guy Mascolo open their first salon in London —a bold move for the two brothers, still barely teenagers, who immigrated with their family from Italy just seven years earlier.

1967 Toni & Guy opens the first unisex salon in Stratton, combining an Italian sensibility with a Brit fashion flair.

1973 Younger brother Anthony joins in the family adventure.

Opening of the first flagship store in Mayfair, U.K.

1976 First Academy and launch of the Look Book.

1983 Launch of TIGI Haircare.

The Toni & Guy art team begins touring the U.K. and Asia.

The brand gains momentum in fashion and consumer magazines.

1985 Guy and Bruno (another brother from the Mascolo dynasty) establish Toni & Guy USA in Dallas, Texas.

1988 Toni & Guy wins Best Art Team at the British Hairdressing Awards; Toni & Guy will win this prize for 11 consecutive years and has since collected more than 100 international industry awards.

L-R: The Mascolo brothers, circa 1979. 2nd row: poster highlighting the 50th anniversary; Toni and his daughter Sacha 50/50 collection images; the first Toni & Guy salon 1967. Opposite page: 50/50 collection: Hair: Sacha Mascolo-Tarbuck and the Toni & Guy International Artistic Team; Styling: Sara Dunn; Makeup: Dele Olo. Photos: Troyt Coburn

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salonmagazine.ca

Family Affair Flashback to the defining moments in Toni & Guy’s rich 50-year history.

By Yasmin Grothé

T

oni & Guy—yes, two brothers— loved to praise the family values that helped them set sail in the

fickle world of hairstyling at the beginning of the swinging 60s in London. In fact, their father Francesco, also a hairstylist, introduced his sons, including Toni and Guy's brothers Anthony and Bruno, into the craft of styling and encouraged them to open their own business when they were barely out of their teens. Now, 50 years later, it’s no surprise that Sacha Mascolo-Tarbuck (Toni’s daughter) is at the helm of the Toni & Guy brand as global creative director. Follow the rich history of the brand with the key dates below.

1989 Toni & Guy opens its first franchise in Brighton and starts network expansion in Japan, Australia, Korea, Europe and North America.

salonmagazine.ca

1999 Sacha MascoloTarbuck (Toni’s daughter) and her husband, James Tarbuck, take on senior managerial positions in the family’s budding empire.

2002 Bruno and brothers Guy and Anthony are now in charge of North American operations and the TIGI brand of hair products, while oldest brother Toni retains the Toni & Guy brand, including hundreds of salons worldwide.

2004 Toni & Guy becomes the official sponsor of London Fashion Week.

Sacha MascoloTarbuck is promoted to global creative director of Toni & Guy.

2005 Toni & Guy launches Label.m.

2009 Guy Mascolo (age 65) dies of a heart attack at his home in Dallas, Texas.

Unilever acquires the Toni & Guy brand.

S

2013 Toni & Guy celebrates 50 years as one of the most iconic brands in the international hairstyling industry and is present in 46 countries.

march.14

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57

Making A Difference Amici Spa Fundraising Gala Amici Spa Inc.. Markham, Ont. When brother and sister Andrew and Daniela got involved, they decided to connect the annual event to the Markham Stouffville Hospital.

“Many babies including grandchildren, were born there—it’s a community hospital,” says coowner Andrew DiMartino.

With this year’s gala emceed by CTV news

By Valerie Lam

anchor Michelle Dubé, the salon hopes to elevate the profile of this community event and top last year’s fundraising total by $5,000.

“It takes years to find sponsors, and it’s

Style for a Cause Artists Salon and Spa, Newmarket, Ont. Inspired by Sherry Abbott of Look Good Feel Better at the Contessas in 2009, Artists Salon and Spa hosted a cut-and-style charity event for Look Good Feel Better. Since then, Style for a Cause has grown into an annual event, benefiting a different charity each year.

important to build those relationships,” says DiMartino. “Think outside of the hair industry— to people who have done similar events and are willing to support you.”

Girls’ Night Out Milica SalonSpa, Langley B.C. Domestic violence can happen to anyone—

“We choose a charity that we can promote

“even a strong businesswoman like myself,”

throughout the year, whether that’s on social

says Michelle Pargee owner of Milica Salon

media, on posters or by word of mouth. It lets

Spa. Giving back regularly to the Ishtar Transition

us share the message with our clients year

Housing Society offered a personal way to

round,” says Maria Racco owner of Artists Salon

help others, with 100 per cent of ticket sales

and Spa.

benefitting the organization.

Funds from the 2013 event benefit Women's

Pargee also allocates a donation budget

Centre of York Region, and the 2014 event will

each year, allowing her salon to get involved in

help homeless women at Belinda's Place.

various initiatives in her community.

“Look at the ‘over-run’ product the salon has and set aside a box where you can gather these products for donation,” suggests Pargee.

Approaching your manufacturers for support is also an option she suggests—just be clear about how the resources will be used.

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Hair Cares Salon Decorum, Newmarket, Ont. It all started when a client who had just returned from a volunteer visit to Mully Children’s Family, an orphanage and school that supports children rescued from the sex trade in Kenya, recounted her experience. Salon owner Mandy MacFadden says she “thought about the mannequin heads left at training sessions and the gently used tools and brushes that are traded in for newer ones.”

Then MacFadden started Hair Cares, a network of salon professionals. In 2013, participating

salons,

organizations

and

manufacturers sent $75,000 worth of tools, products and equipment to support the students’ hairstyling education. Next, Hair Cares will focus on sponsoring girls through the three-year hairdressing program.

Lucas Day Salon 247, Brampton, Ont. When Lucas Downing Sanderson’s grandfather approached owner Robert Rutledge, he was happy to help. “I said that we could help raise more support for Lucas’ classmate Rachel and her family at the barbershop and, as a result, Rachel’s mom was able to stay home and look after her daughter, who is now cancer-free. That was our first Lucas Day,” he recalls.

“For our sixth year, I’ll be organizing a committee because it’s getting so big,” he says of the event that sponsors a different child each year. With planning beginning months ahead, Rutledge says that letters are sent to potential sponsors. “It’s important to follow up and be persistent,” says Rutledge.

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PHOTO:THINKSTOCK

Here are five salons in the John Seinberg Community Service Contessa category that are giving back on a local level.

s a l o n m a g a z i n e . c a

COLOUR

CHARISMA

DREAMS

SERENITY

WISHES

More to See!

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Ready, Set, Social!

Harness the power of social media to give more mileage to your special events and fundraisers. ntil five years ago, promoting an event was pretty

times,” says Amy Marshall of CSO Fathom, Columbus Division, adding

straightforward. Put up a few flyers, call your key

a reminder to “provide them with special seating for the coverage and

clients and, if you really felt like splurging, hire a

interview access,” which can influence your event coverage. And don’t

PR agency to talk it up to the media. Times have

forget that a nice gift bag goes a long way, too!

changed. Social media now gives everyone the

DO A COUNTDOWN. “This isn’t a simple ‘Five days until the event’

power to speak to an audience of thousands. But

status on Facebook,” explains James Williams a social media specialist

even if you have less than 100 followers, don’t fret. Media guru Arianna

with Articulon a marketing and public relations agency specializing in

Huffington, founder of The Huffington Post, says, “You don’t need a

branding. “It’s more of a ‘hero shot’ that is a snippet of the event.”

million followers to make an impact.” In fact, she believes that, the key

Use photos of causes and spokespeople that will continue to generate

is to be "authentic and transparent,” to beam your message across the

the conversation.

Internet. Here's your ultimate guide.

REWARD FOLLOWERS. Offer special discounts for sharing your posts.

1

Getting Started START A BUZZ. Your content, including your language, photos and videos, must be strong enough to get people talking and sharing your message. Think eye-catching images and on-trend language.

MAKE A CONNECTION. Build your relationships with people first, then promote your events.

STREAMLINE YOUR MESSAGE. Focus on sharing content that is

Added benefits might include a chance to go backstage or a meet-andgreet with VIPs in attendance.

3

Event Day Essentials CREATE A VISUAL DISPLAY. Add posters onsite to remind people of the proper hashtags you will be using and encourage them to take pictures in the designated staged areas.

LOOK FOR PHOTO OPPS. Set up a step-and-repeat area by using a

relevant to your industry, brand and event.

backdrop that displays the name of your salon as well as the sponsors of

RESPOND QUICKLY. Be quick to reply to questions or comments about

your event. This is a very fun and effective opportunity for your event that

your event. These days, a 24-hour-or-less response time is the norm on

works very well, especially on Instagram.

social media.

2

Preplanning Tips START THE CONVERSATION. Two or three weeks before your salon event, start promoting it. Add a lot of teasers to your social media posts, especially if you will be having

4

It’s a Wrap KEEP THE CONVERSATION GOING. Immediately following the event, recap a selection of tweets from your Twitter feed by summarizing what took place, cause, date, location and

goal reached.

local (or mega!) celebrities onsite when your event happens.

SHOW OFF MEMORABLE MOMENTS. The day after your event, create

“Generate buzz by hinting at the headline act with a Vine video, featuring

an album on Facebook mentioning the cause that was supported, date,

the keynote or demonstrating a new product,” suggests Laura Walker,

location and key attendees, along with the fundraising goal that was

senior marketing manager for EventSpot.

achieved.

CHECK YOUR GUEST LIST. Invite key influencers and bloggers to your

CAPTURE IT. Put together beautiful short video stories on Flipagram

event. “Give them [event] information ahead of time, including social

using your Facebook, Instagram and camera roll photos set to Top 40

media handles, hashtags, seating, contact persons, and messaging

music you love. Share on all of your social media platforms.

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PHOTO:THINKSTOCK

U

By Yasmin Grothé

salonmagazine.ca

Main Stage The Beauty Industry’s Biggest Names premiering the latest trends, styles and fashion

the education you need to succeed TM

Hair Color Stage Inspiring education in the world of color

May 31 June 1 June 2 2014 Education Days

Global Texture

May 31, June 1 & 2

Multi-Beautiful, Multi-Fashionable, Multi-Cultural trends for your expanding clientele

Exhibit Floor

Open June 1 & 2

Men’s Zone Clip and cut your way to create captivating styles

Co-locating with

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and free admission to

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Nail Education From basic to advance & everything in between

Orlando/Orange County Convention Center Orlando, Florida

The Makeup Source The art & business of makeup

Saturday Education

Register on or before April 26th for a $20 SAVINGS!

Experience a day of education before the show floor opens

Beauty Industry Professionals and Students Only

photo: Intercoiffure America/Canada

Connect with us

For more information and to register, visit www.premiereorlandoshow.biz or call 800.335.7469

Hair: Sharon Dow, Kevin Kahan, Bangor, U.K. Makeup: Clare Read Styling: Desiree Lederer Photos: Andrew O’Toole

To see more images from this collection, go to SalonMagazine.ca/Collections.

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Hidden at the intersection of opulence and avant-garde, this collection is worth a second look.

Mad Hatter salonmagazine.ca

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Finalist, Contessa 25 Canadian Colourist Hair: Simon-Pierre Daoust, PlanèteHair Coiffure, Montreal Makeup: Cody Alain Photos: Greg Swales

To see more images from this collection, go to SalonMagazine.ca/Collections.

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Colour wheel Dominated by round shapes and cheeky looks, these styles bring on the fun—in all shades.

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Hair: VĂŠronique BeauprĂŠ and Antoine Binet-Jolicoeur, local B, Montreal Makeup: Virginie Vandelac Styling: Rosalie Lemay Photos: Patrick Rochon

To see more images from this collection, go to SalonMagazine.ca/Collections.

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SUPER salonmagazine.ca

Combining the beauty of light, paint and photography, these dynamic looks are brought forward in a futuristic direction.

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Hair: Mark Hayes and the Sassoon International Creative Team, Sassoon Academy, U.K. Colour: Peter Dawson and the Sassoon International Colour Team Makeup: Daniel Koleric Styling: Lucie Perrier Photos: Colin Roy To see more images from this collection, go to SalonMagazine.ca/Collections.

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Gentlemen’s Quarters

Elevating the urbane male to high society, this collection is inspired by the 18th century dandy and framed in the modern tailoring of London’s Savile Row.

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Hair: Tina Farey, Rush Hair, London, U.K. Makeup: Adam Burrell Styling: M.N.K. Photos: Ram Shergill

To see more images from this collection, go to SalonMagazine.ca/Collections.

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d r a o b g n i r Sp Loose, unstructured textures and effortless styling define this young, punkinspired collection.

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Inspired by the modern collision of punk and high fashion, each look plays up the contrasts beautifully.

To see more images from this collection, go to SalonMagazine.ca/Collections.

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Hair and colour: Jo Bellamy, Letitia Booth, Veronika Gojak, Jo Bellamy Salon, Mosman, Australia Makeup: Isabella Schimid Styling: Emma Cotterill Photos: Karla Majnaric

e r u t u o c

k n u p

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The Reallusion collection blurs the lines between fact and fantasy with the kaleidoscope-effect cut-and-colour concept.

To see more images from this collection, go to SalonMagazine.ca/Collections.

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or

y t il a ? e n R io

s u l lI

Hair: Goldwell Global Color Zoom 2014 Creative Team Photos courtesy of Goldwell

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The

Paper Bag

Princess Minimalist styling gives these elegant coifs maximum impact.

To see more images from this collection, go to SalonMagazine.ca/Collections.

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Hair: Neil Smith, Barrie Stephen Hair, Leicester, U.K. Makeup: James O’Riley Styling: Jared Green Photos: John Rawson

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Hair: Graden van Erkelens, Volt Salon, Vancouver Makeup: Shanah Frost Styling and photos: Graden van Erkelens

Melt

Factor 78

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This tactile collection evokes the cool touch of a bon homme.

To see more images from this collection, go to SalonMagazine.ca/Collections. salonmagazine.ca

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Finalist, Contessa 25 Elite Master Hairstylist of the Year Hair: Michael Crispel, Earth A Salon by Michael Crispel, Toronto Makeup and styling: Michael Crispel Photos: Alec Watson

To see more images from this collection, go to SalonMagazine.ca/Collections.

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rebel within Soft meets hard in this street-smart collection.

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Beautiful

Collision 82

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t

Aveda’s Spring/ Summer 2014 collection, Culture Clash, merges folklore tradition and urban futuristic styles for fresh and unique imagery.

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Creative direction: Antoinette Beenders Hair: Ian Michael Black, Jo McKay, Allen Ruiz, Tippi Shorter, Ricardo Dinis and Rie Hirabayashi Makeup: Janell Geason and Nick Marshall Photos: Jenny Hands

To see more images from this collection, go to SalonMagazine.ca/Collections.

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ALLIED BEAUTY ASSOCIATION

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CONTESSA GALLERY

Contessa 25 Finalist, Canadian Colourist and Ontario Hairstylist of the Year

A fashion maven at heart, Joey Marchese got into hairstyling when he was 17 and was inspired by the Dolce & Gabbana fall/winter show on FashionTelevision, securing his current link between hairstyling and fashion.

1

SCHWARZKOPF IGORA ROYAL SPECIALTIES BOOSTER CREATIVE 0-55 AND 0-77

Joey Marchese Igora line and had a big thing for copper hues,

Canadian Colourist collection was the result

which is incorporated into most of the looks.”

of some serious walks down memory lane

The New Flapper Fringe

and experimentation with the Igora Royal colour line.

Louise Brooks was a central influence in the cut and fringe concepts. “The bob is there,

Grunge Influence

but it’s not super-technical—I played along

“I was on a 90s trip when I shot this

the straight edge, taking different twists and

collection,” recalls Joey. “The story I’m telling

sweeps on the fringes,” says Joey. “I was

is based on 90s punk edge, which is also big

also inspired by the slick, clean look and high

on the styling while making it more beautiful.

necklines of the 30s flapper girl.”

S

PHOTOS: HAIR: JOEY MARCHESE,, BOB + PAIGE SALON, TORONTO, MAKEUP: MICHELLE LOS, PHOTO: EMA SUVAJAC, INSPIRATION PHOTO: IMAGECOLLECT, PRODUCT PHOTOS: SCHWARZKOPF PROFESSIONAL

Contrasting, playful yet beautiful, this

Joey used fresh yellow and copper hues in the Creative Boosters series for a quirky pop of colour and to add dimension.

2

SCHWARZKOPF OSIS SESSION LABEL HAIRSPRAY To finish the looks with outstanding shine, Joey used the Flexible Hold hairspray, which leaves a clean, natural feeling.

I wanted to show off the colour from the

“

This is the first collection I’ve ever entered into the Contessas and it was a finalist in two categories—I never thought that would happen.

3

SCHWARZKOPF OSIS SPARKLER SHINE SPRAY

To achieve shine throughout each of the styles in the collection, Joey finished with this shine spray.

”

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SALON PROFILE

Hot Off the Shelves Turning her passion for haircare products into a business, June Croken tells us how she works it in her one-woman salon.

A

Mixing vintage and modern furni shings, June Croken incorporates some of her original artwork to create a relaxed and inviting salon atmo sphere.

By Anna Lee Boschetto

s the owner of June Croken Hairdresser on Fire, a salon in Toronto’s trendy Queen West neighbourhood, June Croken understands not only the importance of building a strong client base but also the need for establishing a solid retail plan. In fact, Croken’s one-woman salon operation—she’s the stylist, receptionist and retail sales staff—has meant that her focus on generating retail sales has translated to a healthy salon business.

For Croken, cultivating her salon’s retail capacity means that “you have to love what you

sell”. As a Kevin.Murphy salon, Croken established a solid relationship with the brand, simply because she believes wholeheartedly in the product line. With her salon’s modest square footage, Croken only stocks the back-bar products that she actually sells on her retail shelves.

“Always have stock,” explains Croken. “It allows you to seamlessly transition clients from old products to new ones.”

When it comes to ringing in the sales, Croken maximizes the time her clients spend in her chair by offering each one personalized hair education. “We talk about the quality of their hair, their needs, how the season affects their hair,” says Croken. “It’s an integral part of the haircare experience.” Along with educating her clients, Croken says that consistently offering samples allows her clients to employ a try-before-they-buy philosophy. “We all have that bin of products in our bathrooms,” says Croken, who is adamant about sending clients home with the right products for their hair. In fact, when guests walk in requesting a specific product—one that Croken believes may not be a good fit for their hair type, style or colour— she’ll offer the requested product in a sample size, along with a product that she thinks may be better suited to the client. “Getting clients to use what’s best for them even once will help their hair,” says Croken, adding that she also sends clients online for additional product Along with her commitment to retailing, the salon owner believes in supporting chaitable causes, including the Movember Foundation. This past year, Croken raised funds for the foundation by wearing a different mustache every day in November. For some, Croken’s philosophy may seem like an unconventional salon approach, but it has been a strategy that has enabled her to keep her salon business on the uptick even during less-than-lucrative economic times. Bottom line? “I treat everyone as I would want to be treated,” says Croken, of her honest, straightforward approach that will undoubtedly keep this hairstylist’s business smoking hot.

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lves occupies prime A series of floating she ce ximizing the wall spa retail real estate, ma area. ion ept rec n’s salo in the

PHOTOS: STEPHANIE MACDONALD

information at home.

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salon interiors

The upscale barbershop offers a $1,000 shaving service with a gold blade that is dulled after use and then turned into a necklace.

Details The layout of the space and selection of furnishings were entirely done by owners Corey Shapiro and Patrick Gemayel.

Staff A rotating staff of barbers.

Marble meets bling in this upscale barb caters to the ershop that kids as well as the dads and, hip hop stars of course, passing thro ugh Montreal.

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Social Media facebook.com/ notoriousbarbershopmontreal instagram.com/notoriousmtl

photos: paul labontÉ

ld accented with go Black matte walls marble floor de ma msto cu a sconces and rbershop. into the glam ba welcome guests

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VIP Vibe

With an over-the-top style, Notorious infuses a mega-dose of style into the old-world barbershop.

By Yasmin Grothé

With old-school barbershops making a comeback, at Montreal's Notorious the luxe and glam vibe achieves maximum impact.

“

The point was to open this men’s club around the world for men to use as a comfort zone when they travel.

salonmagazine.ca

Y

ou might not know him by name, but Notorious co-owner Corey

—Corey Shapiro

Shapiro has outfitted the most famous faces in music with rare sunglasses signed Vintage Frames. And now he is styling their

hair, too, thanks to his latest creative endeavour in Montreal with partner Patrick Gemayel, from the band Chromeo. “My clients and friends are all celebrities to the general population. Many of the world's biggest DJs, pop culture singers and hip hop acts have already been to the place since opening in September,” says Shapiro.

Funished in ornate black and gold, with a custom-made Versace barber pole at the door and a marble basket-weave patterned floor, Notorious is anything but shy on style.

“We paired up with The Gauley Brothers to make our dreams a reality. By using the finest materials, an over-the-top glamorous design and imported Versace fixtures, we really hit it on the mark," says Shapiro proudly. “Notorious was planned as a franchise.

The point was to open this men’s club around the world for men to use as a comfort zone when they travel.”

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SALON EVENTS

Top Talent Crowned at British Hairdressing Awards Details: Renowned hairdresser Akin Konizi of HOB Salons took home the 2013 British Hairdresser of the Year Award, contended by industry greats like Errol Douglas, Tim Hartley, Mark Hayes, Gary Hooker and Michael Young, Mark Leeson, Angelo Seminara and Jamie Stevens. The annual contest is put on by Hairdressers Journal International.

When & Where: November 25, London, U.K. PHOTOS: COURTESY HAIRDRESSERS JOURNAL INTERNATIONAL

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13-10-03 9:51 AM

SALON EVENTS

Seeing Red at PrivĂŠe Collection Launch Details: According to Revlon Professional, spring 2014 will be the year of reds playing the glorious role in the colour palette. And what better way to showcase this trend in full glam mode than with the launch of red hues in the Revlonissimo PrivĂŠe collection at a super-chic club in Montreal?

Highlights: To match the mood of the evening, where pure coppers, amber, electric and purple reds were in full force, guests were encouraged to wear red and copper clothing or accessories.

When and where: January 6, Montreal PHOTOS: COURTESY REVLON PROFESSIONAL

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Feather’s commitment to quality design and superior performance has made this razor the standard of the beauty and barber industry. It is the top choice among professional stylists around the world.

NOMAD Inspires Aveda International Congress Details: The kickoff to this global celebration of hair featured ethereal looks and 3D printed headpieces by Team Aveda Canada lead Ray Civello. Allen Ruiz, Aveda global artistic director for hair styling, created an impressive show inspired by his NAHA Hairdresser of the Year

Folding Razor Introducing a newly designed shaving razor head that takes the pressure off the blade for a close and safer shave.

award-winning collection. Antoinette Beenders, Aveda global creative director, closed the weekend with a circus-inspired presentation.

When & Where: October 19–21, Minneapolis

Available throughout Canada (714) 670-9400 • www.JATAI.net

PHOTOs: COuRTesY AveDA COllegA

BRANCH OUT

Help Plant Our Urban Forests

visit SalonMagazine.ca for details on the latest educational events. salonmagazine.ca

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salon scoop

Short2Long Hair Extensions...

You're inches away from amazing

1

t

In Memorial

he infamous Italian hairdresser Aldo Coppola passed

away at the age of 73 in November 2013. In addition to collaborating with L’Oréal Professionnel, he worked closely with fashion leaders, including Versace and Valentino, and is credited with bringing the fashion and hairstyling worlds together.

2 Now Distributing!

• Venus Beauty Supply and Summum Beauté are new distributors of Cuccio Veneer and Colour.

• Windsor Beauty & Esthetics Supply, Central Beauty Supply and Intercosmetics will now carry Dashing Diva Professional.

• CosmoProf makes Bioseaweed Gel available to its professional

Short2Long is not your average hair extensions company.

We provide: 2 Methods of Reusable Hair Extensions (Tape In and I-Tip Cylinder Extensions) Hands on 1 Day Education from Experts Product expertly produced in USA High quality full cuticle hair extensions

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customers.

save the date

• America’s Beauty Show is hitting the show floor once again on March 22–24 at the McCormick Place in Chicago. Don’t miss the chance to see for yourself what’s hot and new!

4 Reigning World Title

LCN Canada came home from Germany’s Wilde World Export Meeting with the award for country with the highest sales in lightcured product for the third consecutive year. LCN won first place among 75 countries.

The World Class Leader in Luxury Hair Extensions

SALON MAGAZINE English edition, USPS 015-615 is published monthly, except for February, June, August and December by SALON COMMUNICATIONS INC. 365 Bloor Street East, Suite 1902, Toronto, Ontario, M4W 3L4, Canada. US office of publication: 2221 Niagara Falls Blvd, Niagara Falls, NY 14304-5709. Periodicals Postage Paid at Niagara Falls, NY, US postmaster: Send address changes to Salon Magazine, PO Box 1068, Niagara Falls, NY 14304. ISSN 1489-7059 Volume 23 Issue 03

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5

Congratulations!

• Redken announces Jack Ingraham, who has been with the brand for more than a

decade, as the brand director for Redken Canada. He is known by his team for demonstrating vision, passion, energy and commitment.

• OPI welcomes its new general manager,

Mary van Praag, who will further expand the brand's growth and work alongside George Schaeffer in his new role as stratigic board advisor. Previously, she led Canadian business management for Coty Inc.

• Stephenie Staton is now the new TIGI director of business development for

national accounts, where she is responsible for customer development and overall sales development.

• Eufora welcomes Fred Phillips as

executive vice-president of sales. Phillips was promoted from his previous role as business development manager.

• Jack Leahy takes the role of Eufora senior business development manager and brings his experience expanding the distribution network for the brand.

• Announcing Michael Cain as the new Eufora marketing manager for colour

brand communications. Cain comes from a background behind-the-chair, as well as

6

multiple roles with Macadamia Natural Oil.

Brand New Look!

In honour of 20 years in salons, Senscience Liquid Luxury has

Image courtesy:

Affinage, Alterna, Amika, Bangstyle, Bosley Professional Strength, ISO, Johnny B, Joico, Kevin.Murphy, Mixed Chicks, Saryna Key, Sojourn

received a makeover, including its product packaging and logo. Along with the refreshed design, the indulgent brand has added several new products to existing collections, including

4 stores to serve your professional needs in Ontario

True Hue Sulfate-Free Violet

www.TBBS.ca

Shampoo & Conditioner and

Toronto North York Mississauga Richmond Hill 416.977.2020 416.787.1211 905.712.4449 905.508.7089 100 Dundas St W 112 Orfus Rd 5700 Mavis Rd 9737 Yonge St

Perfect Smooth Blow Dry Balm.

Out of town customers call toll free 1.800.387.2962 salonmagazine.ca

march.14

salon

97

SALON LAST LOOK

Do the Right Thing

Connecting with charitable organizations is a positive way to make your mark within your local community.

”

–Eva Longoria

98

s a l o n march.14

$1,740 Amount that June Croken Hairdresser on Fire, raised during her 2013 Movember campaign, which supports men’s cancer-related health awareness and education programs.

SHOW YOUR SALON SUPPORT Three simple ways that your salon can give back, right in your community.

1 2 3

CHARITY FUNDRAISERS Along with generating donations for the charity, offering salon gift certificates for raffles or silent auctions is a high-profile way to promote your salon to a new crop of potential customers.

CONNECTING WITH YOUTH Offer to speak to a local community centre youth group.

Many youth organizations are looking for positive ways to engage youth in creative careers while connecting youth with potential employers.

OFFER YOUR SERVICES Consider offering a complimentary (or low-cost) service to residents at a local shelter. Ask your staff who may be interested in donating their time to support women or men getting back on their feet.

For more innovative event ideas, check out “Making a Difference” on page 58.

PHOTO: KEYSTONE PRESS AGENCY

“

I think everybody should find a passion or a cause that they can really get behind, but it has to be organic.

salonmagazine.ca

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Pure Indulgence.

Extraordinary Results.

The Most Lavish Formulas.

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ŠSenscience Intl., Dist. Division of Piidea Canada Ltd.

HAIR Martin Hillier

MAKEUP SHISEIDO

PHOTO Hama Sanders

The Most Unforgettable Experience for Your Hair.