Moroccanoil Professional Haircolor Collection 2022, English edition

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THE FUTURE IS COLORFUL: INTRODUCING THE MOROCCANOIL PROFESSIONAL HAIRCOLOR COLLECTION!

GET TO KNOW CELEBRITY COLORIST AND GLOBAL AMBASSADOR GREG GILMORE


NEW MOROCCANOIL PROFESSIONAL HAIRCOLOR Discover care-infused color, delivering vibrant, long-lasting results with intense shine.

Visit MoroccanoilProfessionals.com to learn more.


A MESSAGE FROM

ROBERT HAM

Moroccanoil Vice-President of Global Education The journey of the Moroccanoil Professional Haircolor Collection began more than three years ago. We knew color was something we wanted to do, however we wanted to bring something different to the market. We worked closely with a worldrenowned chemist from Italy to bring our beautiful new haircolor to life while staying true to who we are as a brand. Working on the education side, performance really matters to me. I wanted to make sure that our haircolor was developed with innovation and a unique point of difference from the competition, which is maintaining the integrity of the hair. Whenever you put chemicals onto hair, there’s a level of damage that happens. So, we asked ourselves, how do we bring something to the market that repairs damage and protects the integrity of the hair? That’s what we’ve done with our proprietary ProArginine + ArganID ® System. It’s all about protecting the health, condition, and shine of the hair. Our haircolor does a great job of maintaining beautiful, healthy-looking hair while delivering all of the goodness of Moroccanoil Treatment (including the fragrance!) into a tube of color. With traditional haircolor, the tones can either be too green, gold, matte, cool, or warm. For us, it was about finding a balance of all of that and creating a haircolor line that doesn’t require any extra mixing of shades to create a true-to-tone, naturallooking result. We took every shade and formula and developed it in a unique way that reflects our taste in color. There’s not one thing that we missed to give hairstylists a complete haircolor journey and experience. Developing our Professional Haircolor Collection during the pandemic was a challenge, and we know many people who are still concerned about COVID so they won’t be as open to attending in-person education. For us, it was about creating the right education programs to give hairdressers access to the tools they need to succeed.


THE WAIT IS OVER Since the launch of their game-changing Moroccanoil Treatment, the brand is transforming the world of haircolor with the release of their highly anticipated Professional Haircolor Collection. The full range includes permanent color, high lifts, demipermanent gloss, color mixers, lighteners, developers, and gloss activator. The Moroccanoil Professional Haircolor Collection is powered by the brand’s proprietary ProArginine + ArganID ® System. ProArginine is an amino acid that is naturally found in the hair and works as an alkalizing agent that supports the color process, while ArganID ® helps repair and seal the cuticle. The results are more than nine weeks of salon-vibrant color* with increased shine. Plus, 96 percent of clients experience overall scalp comfort!**

“It’s our goal to give hairstylists the ultimate portfolio of haircolor. We wanted to make sure that we were creating a color line that was tasteful, true to tone, and easy for hairdressers to use. They don’t have to worry about shades that are too warm or cool. Plus, it packs in all of the goodness of Moroccanoil Treatment for beautiful, shiny, and healthy-looking hair.” —ROBERT HAM, VICE-PRESIDENT OF GLOBAL EDUCATION, MOROCCANOIL


MOROCCANOIL PROFESSIONAL HAIRCOLOR COLLECTION Color Rhapsody Permanent Cream Color offers 100 percent grey coverage that’s vibrant and true to tone. Available in 68 shades from rich naturals to vibrant fashion tones. Color Rhapsody High Lift Permanent Cream Color delivers up to five levels of lift on natural hair, levels six and higher, and is available in five shades from warm to cool. Color Calypso Demi-Permanent Gloss provides unbeatable shine, color clarity, and lasting vibrancy in an easy-to-use, low-commitment liquid formula. Available in 44 shades, they offer up to 60 percent coverage on white and grey hair with a 67 percent increase in shine*** and 56 percent more conditioned and manageable hair.

Color Infusion Pure Color Mixer can be used to intensify, neutralize, or pastelize haircolor for customized results. Available in seven shades, the gel-based formula can be used with both the Color Rhapsody and Color Calypso collections. Blonde Voyage Powder Lightener is a highperformance, multi-purpose lightener that provides controlled and reliable lift of up to nine levels. Powered by the brand’s BondCare + ArganID ® System to protect and nourish hair during the lightening service, the lightener has a gentle, nonirritating formula that works to strengthen hair and reinforce bonds to help reduce damage and breakage. Blonde Voyage Clay Lightener has an easy-touse clay formula for precision application for all freehand techniques, and offers up to eight levels of lift. Powered by the brand’s BondCare + ArganID ® System to protect and nourish the hair during the lightening service, the lightener works to strengthen hair and reinforce bonds to help reduce damage and breakage. It also contains Kaolin clay for a creamy, spreadable consistency that stays in place.

Oxidative Cream Developer is enriched with argan oil to provide conditioning benefits and optimal color results when used with Moroccanoil Color Rhapsody, Color Infusion, and Blonde Voyage Powder and Clay Lighteners. It provides an ideal consistency for precise application and a comfortable client experience. Color Calypso Demi-Permanent Gloss Activator is formulated to be used exclusively with Color Calypso Demi-Permanent Gloss for enhanced performance, and is enriched with argan oil to provide conditioning benefits with optimal color results. Color Stain Remover has a gentle, fast-acting formula that helps to remove unwanted color stains without causing redness. *Based on an average of 3 hair washes per week. **Based on color services performed on 45 clients. ***Average shine achieved based on shade selection.


Color How-Tos Foilyage Blonde

Dimensional Highs and Lows

Warm Ombré STEP 1: Back-to-back foils. Apply Blonde Voyage Powder Lightener + 20 vol. Oxidative Cream Developer (mixing ratio 1:1.5). Check regularly and develop for up to 50 minutes. STEP 2: Once developed, rinse well and lightly shampoo and condition with Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner. Towel-dry thoroughly. STEP 3: On the roots only apply Color Rhapsody Permanent Cream Color 7N/7.0 + 8C/8.4 + 9V/9.2 + 20 vol. Oxidative Cream Developer (mixing ratio 1:1). Once root color is applied, use a wide-tooth comb to stretch the color from the roots into the mid-lengths. Develop for 30 minutes. Rinse thoroughly with warm water to remove haircolor products. STEP 4: On towel-dried hair, starting approximately 1 inch behind the front hairline, apply Color Calypso Demi-Permanent Gloss 10VC/10.24 + 8C/8.4 + Clear + Gloss Activator (mixing ratio 1:1) along the root stretch. Gently work the color through the midlengths and ends using a wide-tooth comb. Visually develop for up to 20 minutes. Rinse thoroughly.

STEP 1: Using a mix of fine and thicker weaves throughout the hair, apply Blonde Voyage Clay Lightener + 20 vol. Oxidative Cream Developer (mixing ratio 1:1.5) to create different dimensions of lightness. Check regularly and develop for up to 30 minutes. Rinse thoroughly and lightly shampoo with Moroccanoil Blonde Perfecting Purple Shampoo. STEP 2: At the root area, apply Color Rhapsody Permanent Cream Color 7N/7.0 + 8Gy/8.8 + 9GC/9.34 + 20 vol. Oxidative Cream Developer (mixing ratio 1:1). Once color has been applied to the root area, use two different formulas to tone alternating sections. Formula 1: Color Rhapsody Permanent Cream Color 7N/7.0 + 8Gy/8.8 + 9GC/9.34 + 10 vol. Oxidative Cream Developer (mixing ratio 1:1). Formula 2: Color Calypso Demi-Permanent Gloss 8R/8.6 + 8C/8.4 + Clear + Gloss Activator (mixing ratio 1:1). Comb through individual sections with a wide-tooth comb for even product distribution. Check regularly and develop up to 20 minutes. Rinse thoroughly to remove haircolor products and lightly shampoo and condition with Moroccanoil Moisture Repair Shampoo and Conditioner.

STEP 1: Using a mix of different weaves, slices, and back-combing to create a more natural and varied blonde, apply Blonde Voyage Powder Lightener + 20 vol. Oxidative Cream Developer (mixing ratio 1:1.5) throughout the hair. Check regularly and develop for up to 50 minutes. Rinse thoroughly and lightly shampoo and condition with Moroccanoil Moisture Repair Shampoo and Conditioner. STEP 2: On towel-dried hair, apply Color Calypso Demi-Permanent Gloss 9VB/9.21 + Gloss Activator (mixing ratio 1:1) from roots to ends. Use a wide-tooth comb to evenly distribute product. Apply toner last to the front hairline, as this is the finest hair and fastest to develop. STEP 3: Root Shadow using Color Calypso Demi-Permanent Gloss 8N/8.0 + 8VB/8.21 + Gloss Activator (mixing ratio 1:1). Using a bowl and brush for greater control, apply over the toner, focusing only on the hairline and the parting. Check regularly and develop for up to 20 minutes. If needed, lightly shampoo and condition with Moroccanoil Moisture Repair Shampoo and Conditioner.


MEET MOROCCANOIL GLOBAL AMBASSADOR

GREG GILMORE! To celebrate the launch of their Professional Haircolor Collection, Moroccanoil has announced their partnership with celebrity colorist Greg Gilmore. Based in Los Angeles, Gilmore has nearly 20 years of experience and has worked at some of the top Black salons in Los Angeles and Cleveland. Now, he’s known as one of the leading texture haircutting and color experts, working with celebrities such as Toni Braxton and Tiffany Haddish. “I really enjoy working with all hair types and textures,” he says. “Each texture has its own characteristics and behaviour. I was always doing color and I think it’s what set me apart—since it can be kind of difficult for textured hair—so through the practice of doing it repeatedly I was able to find different tips and secrets on how to make the process better, such as adding oil into the lightener.” With Moroccanoil’s proprietary ArganID ® infused into their haircolor and lighteners, Gilmore says they’re the products he’s been waiting for. “There were so many times that I actually wanted to give up on color because products weren't sufficient to execute on all textures, and that can be very discouraging,” he says. “Moroccanoil Blonde Voyage lighteners work so well. They have BondCare in them, so people who couldn’t get color before now can, so that’s really exciting to be able to color with confidence; to be able to do the techniques that you can make happen for texture and know that the hair is still going to be on the head, the color is going to

last, and the hair is going to have integrity.” Gilmore, who enjoys freehand painting and foiling techniques (including foilyage), says he likes using Moroccanoil Color Rhapsody Permanent Cream Color to create seamless, blended color placements. “I think a lot of tones out there tend to be heavy on the gold, green, or ash, but Moroccanoil’s have a subtle smokiness to them that I think is different from your average tones,” he says. “They’re not muted because they have lots of shine, but they’re a very refined type of tone that I really like working with. As a luxury brand, I think these tones are a perfect match.” In his role as a global ambassador, Gilmore will be teaching cutting and color classes at the Moroccanoil Academy in New York and presenting hair demos on stage at upcoming trade shows and events. “It's exciting to be on the forefront because we’re the newest [haircolor] right now and the most innovative, so I'm really happy to be a part of that,” he says. “It’s given me a platform. As a global ambassador, it’s a more expansive opportunity for me. Being an ambassador, I think it’s the perfect fit for me because I like to represent and share information, so it's kind of a nice gel. Now, I finally feel that I’ve found a home where I can be more open, diverse, and expand my creativity.”


EDUCATIONAL SUPPORT SIGNATURE COLOR Moroccanoil Signature Color showcases our core lightening and haircolor methodologies, including techniques that are designed to complement our design work and advance the Moroccanoil Professional Haircolor journey.

01 COLOR MASTERY INSPIRED Gain mastery of the Moroccanoil Professional Haircolor Collection in the dynamic learning environment of the Moroccanoil Academy. Our expert educators and facilitators will share advanced technical and artistic instruction on using our Color Rhapsody Permanent Color, Color Calypso Demi-Permanent Color, and Blonde Voyage Powder and Clay Lighteners. With a focus on top trends and customized results, participants will refine their skills for color services that truly stand out. Course Focus: • Moroccanoil product usage • Hands-on coloring, cutting, and styling • Color placement techniques • Color correction, post-color services, and post-lightening services

02 SEAMLESS BLONDING INSPIRED Enhance the artistry of your blonding services with this class focused on handpainting techniques with Blonde Voyage Lighteners. You will refine the skills to create seamless gradients and dimensional effects, as well identifying which clients are best suited to this in-demand service. Course Focus: • Open-air highlighting techniques • Toning • Dimensional blending • Blow-dry styling

03 STRATEGIC FOILING INSPIRED Achieve seamless highlighting with this class focused on foiling techniques with Blonde Voyage Lighteners. Master techniques for blended versus contrasted results, face-framing effects, foil placement for maximum coverage, and more. Course Focus: • Foil highlighting techniques • Post-lightening services • Blow-dry styling


SIGNATURE EDUCATION Moroccanoil offers a full education portfolio of cutting, styling, and business classes and workshops for a 360-degree approach to learning! Visit MoroccanoilProfessionals.com for more information.

01 MOROCCANOIL REVOLUTION COLLECTION 2022 The Moroccanoil Revolution is a collection of 9 signature looks that exemplify the brand’s current creative vision and dedication to technical mastery. In this hands-on class, you will perfect 3 color, 3 cut, and 3 styling creations, while also refining the techniques used to achieve them. You will leave with an enhanced skill set and an elevated portfolio of in-demand, on-trend styles. Course Focus: • Hands-on cutting, coloring, and styling • 3 haircuts, 3 color techniques • Advanced color placement

IN-SALON EDUCATION SIGNATURE CUTTING Moroccanoil Signature Cutting embraces unconventional cutting techniques designed to increase efficiency behind the chair. Learn systematic and incremental changes in technique in order to improve the quality of your design services.

SIGNATURE STYLING Moroccanoil Signature Styling is the foundation of the Moroccanoil blowdry, braiding, and updo portfolio. These courses challenge hairdressers to create visual art, using the canvas of hair, to complement each person’s unique beauty.

SIGNATURE WORKSHOPS Moroccanoil Signature Workshops are advanced, specialized programs featuring some of the beauty industry’s leading designers and haircolorists. Each workshop is an intimate experience for attendees, harnessing the New York City vibe in the exclusive Moroccanoil Academy.

SIGNATURE BUSINESS Unique to the industry, our Signature Business programs take a 360-degree approach to delivering comprehensive business strategies to salon owners, managers, and stylists. Through a series of interactive presentations and tools, our outside-the-box approach emphasizes proactive methods for competing effectively in today’s ever-changing retail and service landscape.


DIGITAL EDUCATION In today’s ever-changing landscape of education opportunities, there has been a tremendous shift to digital learning. Moroccanoil is expanding its digital education offerings to enhance brand engagement, while allowing a more personalized and collaborative learning experience. 01 LIVE DIGITAL EDUCATION Accessible to all hairdressers, our live digital education sessions utilize Moroccanoil social media platforms. Sessions are hosted by Moroccanoil Artistic Team Members and Educators. Product-centric education from the Moroccanoil Field Education Platform and other artistic, specialized content is showcased and shared during our live sessions and education summits.

02 DIGITAL IN-SALON EDUCATION Offered to salon accounts, these 1-hour, live digital education sessions utilize a salon’s social media platforms and are hosted by a Moroccanoil Education Team Member. All product-centric content from Moroccanoil’s In-Salon Education Offerings is available to be showcased and shared during live sessions.

03 PROFESSIONAL WEBSITE Accessible to all hairdressers, our digital education sessions utilize all Moroccanoil digital platforms. Sessions are hosted by Moroccanoil Artistic Team Members and Educators, and encompass product education, business tutorials, artistry, and more.

MOROCCANOILPROFESSIONALS.COM

Moroccanoil Education presents Color Destination, the online color hub and information resource for Moroccanoil Professional Haircolor. Visit MoroccanoilProfessionals.com and click the Color Destination tab to learn about in-depth color theory, view inspirational and educational color videos, instructional content on our product application, our proprietary technology, and more! You can also ask our Color Experts about all things haircolor! Available on desktop and mobile.

Produced for Moroccanoil in partnership with SalonMagazine.ca


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