Blackberry presentation for Gitex Dubai

Gitex Dubai 2013 United Arab Emirates

Creative Proposal By Concept Zone Concept Zone Exhibition Fixture FZCO

Introduction

We agreed at the beginning that our response to Blackberry’s brief for this event should be courageous.

When you have something to say at this show in this market say it loud with respect and understanding.

From this presentation we hope Blackberry favours the brave.

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Design Rationale The starting point was to find shapes and forms to suit the market. Whilst answering the requirements in general from the brief we have considered the market place carefully.

The opportunity is here only once a year to make this event special. With the Z10, Q10 and Q5 Blackberry demonstrate innovation and so the stand design should reflect this new technology with excitement and with empathy for Arabian market as a whole. The new range of devices are something special and in contrast to the safer corporate themes at Gitex previously and also in contrast to what visitors will seve every day in the retailers and mall presentations this provides a completely new look. New inviting and intriguing displays for visitors to access the Blackberry they want.

BlackBerry 2011

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BlackBerry 2010

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Visit@Blackberry Dubai Mall

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Design, Quotation & Specification for Option 01

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Top View 1st Floor

Top View Ground Floor

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Quotation Figure & Specification

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Quotation Figure & Specification

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Design, Quotation & Specification for Option 02

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Bird’s Eye View 21

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Perspective View 22

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Perspective View 23

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Front View 24

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Back View 25

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Right View 26

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Left View 27

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Refreshment Area 28

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Conference Area 29

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VIP Meeting Area 30

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Top View 1st Floor 31

Top View Ground Floor Concept Zone Exhibition Fixture FZCO

Quotation Figure & Specification

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Quotation Figure & Specification

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Quotation Figure & Specification

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Event Specifics Event Date: Sunday 20th – Thursday 24th October.

Venue: Dubai World Trade Centre Stand Number: MAC6-7 Stand Size: 120sqm Stand Dimensions : 15m x 8m Island Site Open 4 Sides

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Team Notes Ian

Abhishek

Watching and caring about all aspects of this entirely new Blackberry concept for the IT telecoms exhibition.

Ian will be looking to further positive projects with Blackberry next year and sharing ideas of the show during the 4 days from the first coffee (or Blackberry juice!) on opening morning right up until it is all taken away and carefully stored.

After over 40 years in this business the last thing anyone would hear from him is “Exhibitions today… No excitement anymore….

Nothing to learn…. nothing new!”

There is a magnetic energy eminating form this account manager who wants to produce the best. He has quickly bonded with many of his clients and will be a back up for the whole Blackberry team.

Never without stamina and looks to quick solutions to solving any issues or problems.

Least likely saying, “I’m too tired.”

Account Director

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Sales Development

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Team Notes Sarah

Salman

As the chief designer on this creative solution Sarah will be responsible for all the design considerations from concept to cad working and shop drawings as well as all graphics and special effects. The total creative delivery is her responsibility.

Born and educated in Iran she has a flair for the Persian art forms. We are very excited about the details which she will add towards opening day as the detail touches from one who has much natural instinct for the visually appealing and comfortable interior zones.

Least likely to say “I am completely satisfied with every single part of this”

As the company graphic and brand creative manager Salman will take responsibility for all graphic realization under the direction of Sarah. Salman has hands-on control of his graphic production team in the studio and on site.

Least likely quote “you need it when?”

Designer of this Blackberry stand

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Graphic design

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Team Notes Vanessa

Sabish

Vanessa will be the coordinator for all information on the stand before during the preproduction, throughout the production and then on site build on site. All regular communication to all Blackberry management will come through her. She will be organizing the staffing rotas with the stand management for security catering and hosting and liaising with our maintenance team on site.

Vanessa will be capturing images during the show and delivering the final report.

Not imaginable for her to say “I can’t do that yet”

Looks like a nice guy but will be difficult to keep up with on site as he is diligent on the schedule of all movements production and installation.

After 7 years as a production manager he has proven himself on all the regular sites in the UAE as well as Qatar and Oman.

Not in his vocabulary, “No”

Project liaison

Production

Watching all

Behind this team is a managing director watching all and watching us….. and watching him is the CEO. Managing Director & CEO We are a strong and rounded team and good communications are the reason for our success.

Last thing the team might say of the management “where are they?”

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All Ours... all in House We are very proud to have our own land, our own premises, our own labour force.

These are images of the preshow mock up built for client inspection in 2010 where all the construction can be viewed in one place even with such a large Square meterage.

As we have all our production and fabrication, electrical prewiring, graphic production, furniture making and design all in house we are not reliant on subcontract.

We do not subcontract any of our core disciplines so our work is viewed in the same place so amendments are made on the spot.

No hunting for the right warehouse or works in the Industrial areas of Dubai!

We have built the manufacturing factory near the office block all on our land housing the design studios, digital graphic laboratory and administrative offices.

Our people‌.your success!

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All Ours... all in House

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SCHEDULE FOR BLACKBERRY AT GITEX TECHNOLOGY WEEK DUBAI

08.07.13

104 DAYS TO GO STATUS

ACTIVITY DESCRIPTION

Design & Approval

X

Stand

X

Furniture

X

Graphics

Working Drawings Civil Engineering Calculations

Organizer

X

Promotional Items

Floral Catering

Production

Stand

Metalwork

Furniture

Floor Covering

Fittings

Electrics

Uniforms For Fittings

Tasting Factory Mock-up Inspection

Installation

Stand

Metalwork

Furniture

Floor Covering

Accessories & Fittings

Electrics

Floral

Audio Visual

Maintenance

JULY

AUGUST

SEPTEMBER

WK 1 WK 2 WK 3 WK 4 WK 1 WK 2 WK 3 WK 4 WK 1 WK 2 WK 3 WK 4 DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 DAY 6 DAY 7 DAY 8 DAY 9

DAY 10

DAY 11

DAY 12

OCTOBER DAY DAY 13 14

DAY 15

DAY 16

DAY 17

DAY 18

DAY 19

DAY 20

DAY 21

DAY 22

DAY 23

DAY 24

DAY 25

Dress Code General Style for Hosts and Hostesses

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Chocolate Box Step 02 Step 01

Step 03

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