Digital Marketing Portfolio - Salma Adilah Putri

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DIGITAL MARKETING PORTFOLIO Salma Adilah Putri


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Biodata Salma Adilah Putri

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ngeles.co Education platform

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wisataobudget.com Traveling Website &Â Social Media Project

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Digital Asset Link & QR Code ngeles.co & Wisata On Budget

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Salma Adilah Putri Developed skill and knowledge of digital

Social Media Marketing (SMM), Search Engine Optimization (SEO), Facebook and Instagram Advertising, Google Analytics and Social Media Analytics. Seeking the role marketing. Skills include

to increase digital marketing skill and company profitability

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EDUCATION 2019 - 2019 • Purwadhika Startup & Coding School Job Connector Digital Marketing 2013 - 2017 • Diponegoro University Bachelor's in Public Health

EXPERIENCE

2019

PT PURWADHIKA KIRANA NUSANTARA (PURWADHIKA DIGITAL TECHNOLOGY SCHOOL) | DIGITAL MARKETING OFFICER Purwadhika Digital Technology School is an educational institution that has training programs such as Coding, Digital Marketing, and UX design. Other than that, Purwadhika Digital Technology School also has several project where I manage a project called ngeles.co, an offline education that provides various workshops such as cooking, photography, videography, art, fitness, academic, and beauty. Responsibility: Developed website and social media strategy Plan and produce daily content for social media Collaborate with other teams such as Graphic Designer and Business Development to develop and execute social media plan Provide creative copywriting for Instagram (@ayongeles), email marketing, Facebook (ayongles), and Twitter (@AyoNgeles) Created weekly social media report and showcase its progress

2019

WISATA ON BUDGET - DIGITAL MARKETING OFFICER (TEMPORARY PROJECT) Wisata on Budget is a platform that provides article, food and hotel recommendation, tips and tricks for budget traveler. Responsibility: Analyze website traffic metric and suggest solution to boost website traffic Developed social media strategy to increase brand awareness and engagement Plan and produce daily content for social media Created Facebook and Instagram advertising Created article for website (wisataonbudget.com), copywriting for Instagram and Twitter (@wisataonbudget) Created weekly/monthly website and social media report to showcase its progress

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2018

PT AKSI VISITAMA (TADA) | BUSINESS PARTNER TADA is a Software as a Service (SaaS) company. We aim to help the brand and company moved their customer activity through advocacy. Responsibility: Created advocacy marketing program through membership, referral marketing and digital reward for merchant Organized and created client promotional information according to client's requirement Organized all project or program and make sure it is running successfully as scheduled Created deck and conducted training for merchant and helped team member develop their skill

2018

PT AYOPOP TEKNOLOGI INDONESIA (AYOPOP) | BUSINESS DEVELOPMENT AYOPOP is an Indonesian mobile commerce platform for digital products such as phone credit (pulsa), BPJS, education loan and others. Responsibility: Designed and implemented strategy to create a campaign for B2C market Created partnership with education institutions (course, school, and university), company, community, and government Conducted training and session with client Designed and implemented strategy to create a campaign for B2C market Provide strategic recommendation for creative design

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ngeles.co Education Platform

ngeles.co is an education platform by Purwa Hartono as the founder of Purwadhika Digital Technology School. ngeles.co provides various workshops such as cooking, photography, videography, art, fitness, academic, and beauty.

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SCOPE OF WORK

1. Content Strategy

3. Project Management Officer

Developed content strategy to

Organized all marketing activity

increase brand awareness,

and make sure it is running

engagement and conversion.

successfully as scheduled.

2. Copywriting &

4. Social Media Analytics

Social Media Admin Provide copywriting for social

Created weekly report and suggest

media. Also become an admin if

solution for the next strategy

there are question from potential

based on social media analytic.

customer.

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INSTAGRAM - INFORMATION CONTENT

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INSTAGRAM - PERSONAL BRANDING CONTENT

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INSTAGRAM - D.I.Y CONTENT FROM MENTOR

Link: bit.ly/ayongeles01

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INSTAGRAM - PROMOTIONALÂ CONTENT

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INSTAGRAM - INSTAGRAM STORY fun quiz

Bingo Challenge

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EMAIL MARKETING

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WISATA ON BUDGET Traveling Website &Â Social Media Project Wisata on Budget is a platform that provides article, recommendation, tips & tricks for budget traveler.

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SCOPE OF WORK - WEBSITE

1. Content Strategy

3. Google Analytics

Developed strategy to create

Analyze website traffic metric and

article that are relevant with

suggest solution to boost website

audience based on Google trend,

traffic.

website competitor and another source.

2. Content Writing Writing SEO friendly article about traveling destination, food and hotel recommendation for budget traveler.

4. Keyword Research Keyword analysis that suits the needs of the article through the keyword search platform such as Ubersuggest.

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SCOPE OF WORK - SOCIAL MEDIA

1. Content Strategy

3. Instagram & Facebook Advertising

Developed content strategy to

Created Instagram &

increase brand awareness &

Facebook advertising based on

engagement.

Wisata on Budget's goal.

2. Design, Copywriting & Social Media Admin

4. Social Media Analytics

Provide design & copywriting

Analyze social media insight and

for social media. Also

suggest solution to increase

consistently interacting

brand's goal.

with Wisata on Budget audience.

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WEBSITE

Link: bit.ly/wob01

Link: bit.ly/wob05

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INSTAGRAM - INFORMATION CONTENT

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INSTAGRAM - VACATION SPOT RECOMMENDATION

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INSTAGRAM - GIVEAWAY

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TWITTER

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FACEBOOK

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DIGITAL ASSET LINK & QR CODE

Website

: ngeles.co

Instagram : instagram.com/ayongeles Twitter

: twitter.com/ayongeles

Website

: www.wisataonbudget.com

qrco.de/ngelesco

Instagram : instagram.com/wisataonbudget/ Twitter

: twitter.com/wisataonbudget

Facebook : facebook.com/wisataonbudget

qrco.de/wisataonbudget

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Salma Adilah Putri Digital Marketing Portfolio 2020 salmaputri1355@gmail.com linkedin.com/in/salmaadilah/