PREP YOUR GUESTS FOR SUCCESS
Pre-treat your guests before a color or chemical service with the new service prep regimen from Paul Mitchell® Professional.
Remove buildup, metals and impurities to clear the way for optimal absorption of salon color and texture services by preparing hair with the Charcoal Clay Cleanse and Porosity Equalizer—the essential pre-treatment pair!
WHY PREP BEFORE A SERVICE?
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Optimal hair color uptake
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Improved hair color longevity for guests
Improved lightener processing
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Increased salon service revenue
Create a clean slate on new color guests
Product buildup, metals and mineral deposits from hard water can interfere with color and chemical services and affect the hair’s porosity, making it more difficult for color and chemical solutions to penetrate the fiber. This can produce uneven, unpredictable and undesirable results.
By creating a clean slate and evening the hair’s porosity before each service, every strand is prepped for optimal uptake and absorption of color, providing the spectacular results your guests will love!
SIGNS YOUR GUEST NEEDS PRE-SERVICE PREP
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Hair has a greenish tint from chlorine deposits
Noticeable sebum/oil from product buildup
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• • Regular exposure to hard water or well water
Brassy discoloration from mineral buildup
SERVICE STEPS
Adverse reaction to lightener processing (dripping lightener or hot foils)
Uneven hair porosity
Schedule additional time with your guest before each session to thoroughly consult and prep the hair with these two pre-service products before each color or chemical service.
Clay Cleanse & Porosity Equalizer
PREP YOUR SALON
Your guests will love Paul Mitchell® Pre-Service Color Prep for the deep cleansing properties that clear the way for optimal, longer-lasting results and prevent time-consuming color corrections. Here are a few ways to spread the word about this exciting new pair of products:
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• Consider offering a first-time promotion on Pre-Service Prep to get guests excited to try it and incorporate it into their regular services. Place a framed announcement at the front desk, color bar or in other high traffic areas.
Add the Pre-Service Prep to your service menu and list the benefits. Encourage guests to upgrade, and outline how these products will enhance their service with removal of minerals and product buildup, equalizing porosity, better color retention and increased color longevity.
HOW TO CHARGE FOR PRE-SERVICE PREP
Every stylist or salon will handle their service fees differently. Decide how to price and incorporate the regimen into your services, by either building the cost of the Pre-Service Prep into the color or texture service as an added flat dollar amount or a percentage add-on upgrade.
SHARING IS CARING
Be sure to share and announce this exciting new offering on social media and take the opportunity to educate your guests on the importance of cleansing and preparing hair before a color or texture service with this essential Paul Mitchell® pre-service prep routine.
• SCAN HERE FOR PRE-MADE SOCIAL MEDIA POSTS!
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• Scan the QR code to access done-for-you social media assets to post and share.
Send out an email blast sharing testimonials of guests who loved their experience.
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Share before and after photos of clients and their incredible results, calling out the importance of pre-service prep for optimal color results.
NEED MORE INSPO? Check out @paulmitchellpro to see examples of stylists’ success with Paul Mitchell® products or visit PAULMITCHELL.COM to learn more about the Paul Mitchell® Professional Pre-Service Color Prep. Happy coloring!