TOGETHER STRONGER - COME WITH
US Partnership Experiences, Sponsorship & Advertising Opportunities 2023 Season 150 Years
SALFORD RED DEVILS
1873
Salford Red Devils play in the Betfred Super League, the elite professional rugby league competition in the northern hemisphere. The Red Devils are a club that have been at the heart of the Salford and Greater Manchester community for 150 years, a milestone celebrated in 2023. With a loud and passionate following of many generations, and spanning the likes of Salford, Bolton, Bury, Trafford and Manchester, a Salford Red Devils match day is a special place to be.
Est
2
ABOUT US
Salford Red Devils are supported by a stable of key national and local brand partners. Brands that show pride in their association within the world of rugby league. Partnerships that link business to a world-famous club, with rich heritage and a focus on development of young talent.
We are a community owned and focused organisation, deeply rooted in the fabric of the City of Salford. In addition to the work of the club, the Salford Red Devils Charitable Foundation furthers the community work undertaken under the Salford Red Devils banner, delivering sport, health and educational activities for the benefit of all across Salford and Greater Manchester.
Working with Salford Red Devils is about connecting with the people of a city and connecting with the power of sport for good.
JOIN US
#TogetherStronger
ARE YOU READY?
4
Salford. A proud city in its own right.
More, than just a ‘ dirty old town ’.
Standing tall in the heart of the Manchester metropolis.
The canals were the factories beating pulse , Salford docks the heart of the industrial revolution.
From the big stage to the small screen, it’s always shined bright in the shadow of its noisy neighbour.
By the way, United aren’t the only reds in town.
Football is king, but Rugby League is in the DNA.
We’ve got our own illustrious history .
Call us underdogs if you like but tackling giants is what we do.
The Reds are Rising.
BRING IT ON .
PARTNERSHIPS
Awareness Sales Network Experience
Our profile, content and media spotlight helps your brand reach new audiences. A loyal and dedicated fan-base not just of rugby league but sports interests too. Not just B2C, but B2B too.
Promotions with added extra! Activations with elite sports personalities can help you achieve sales targets. Unlock the benefits of having fantastic match-day experience for your clients.
Grow your contacts within the sports marketing world.
We host dedicated business networking events and match-day is a perfect opportunity to invite clients for something different.
Reward your staff with hospitality at Salford Red Devils. Catering, entertainment and player appearances make for a really special activity.
TESTIMONIAL
“
Advanced Steel Services Ltd are pleased and privileged to continue the partnership with Salford Red Devils. Our relationship has gone from strength to strength, and you get a real feel for the community spirit within the club. Match day is an amazing experience for our employees and customers. It’s not surprising how many people, who haven’t experienced rugby league before, are converted after their first visit. The Salford fan-base are dedicated and passionate about the club. The players are always so accessible and make time for everyone before and after the game.
Salford are a forward-thinking club and constantly aspire to be the best it can be. Aside from all the work they do in the community, the women’s team has had great success and there are rugby partnerships all over the world including North America, Australia and Ghana.
We have a very strong bond and have enjoyed being part of the club’s journey so far. We are delighted to be able to play a part in helping continue its development on and off the pitch and always at the heart of the community.” Carl Grundy, Managing Director.
6
THE DEVIL IS IN THE DETAIL
OVER 4,500 Average match attendance
2022 Season has shown a 20% increase on pre-pandemic attendance
OVER 50,000 Annual match attendance
AS SEEN ON
46,000+ Twitter Followers 22,000+ Facebook Followers 15,700+ Instagram Followers 3-4M+ Monthly Twitter Impressions 1M+ Monthly Facebook Reach 40-50K+ Monthly Instagram Reach 2022 SEASON PARTICIPATION: 800K+ Website hits per year 1.5M+ Live TV Audience per year £500K+ Combined Media Value Per Season 8
Player Sponsorship - £3,000 +VAT
Two (2) tickets to awards evening
Sponsorship of your chosen player
One (1) player appearance
Use of match imagery
One (1) player shirt
Company name alongside player on team-sheet (online and physical copy)
Company name announced over stadium PA on game day for team line up
Company name announced over PA with any tries or goals scored by your player
Company name alongside social media post announcing tries and goals scored by your player
Company name displayed on scoreboard with any tries and goals scored by your player
Company name on your players page on club website
Invite to all Club 13 Business Networking Events
Squad Announcement Sponsor £10,000 + VAT
Company logo on the clubs most engaging social media posts throughout the season
Logo on both the 21 and 17 man-squad announcement graphics for every regular season
Super League game
Logo on team-sheet (online and physical copy)
Company name announced over inner stadium PA during team-line up at all regular season Super League home games
Two (2) Hospitality 1873 Lounge season tickets
Invite to all Club 13 Networking Events
Logo on footer of Salford Red Devils website with hyperlink to your company site
Use of match imagery
BRAND LOGO HERE
YOUR
Tickets to the event are part of the player sponsorship package.
Photos from the 2022 Season Awards, sponsored by Advanced Steel Services.
10
Bronze Business Partner Package - £4,000 + VAT
Two (2) minutes LED with 25% share of voice
Two (2) season tickets
Business Partner Designation
Logo on the Business Partner page on the Club website
Announcement as a Business Partner on the Club website and social channels
Invite to all Club 13 Business Networking Events
Silver Business Partner Package - £6,000 + VAT
Two (2) minutes LED with 50% share of voice
One (1) pitch-side advertising board
Two (2) season tickets
Two (2) invitations to the Club Partner dinner
Business Partner Designation
Logo on the Business Partner page on the Club website
Announcement as a Business Partner on the Club website and social channels
Invite to all Club 13 Business Networking Events
Gold Business Partner Package - £8,000 + VAT
Two (2) minutes LED with 100% share of voice
One (1) pitch-side advertising board
Four (4) season tickets
Two (2) invitations to the Club Partner dinner
Business Partner Designation
Logo on the Business Partner page on the Club website
Announcement as a Business Partner on the Club website and social channels
Invite to all Club 13 Business Networking Events
Match Day Sponsorship £2,000 + VAT
Opportunity to choose Man of the Match
Opportunity to present Man of the Match Award Logo on team sheet
Opportunity to provide collateral to be distributed in the corporate boxes
Company name will be announced over the inner stadium PA
Company name/logo on social media posts related to game
Table for 10 guests including pre-match meal
3 x parking passes
Signed shirt Match Ball Sponsorship £1,500 + VAT Logo on team sheet
Opportunity to provide collateral to be distributed in the corporate boxes
Company name will be announced over the inner stadium PA
Company name/logo on social media posts relating to game Table for 5 guests including pre-match 2 course meal
3 x parking passes
Signed ball
Kick-off, Half-time and Full-time Announcement Sponsorship £10,000 + VAT
Company logo on all Kick-off, Half-time and Full-time graphics on social media posts throughout the season Logo on team-sheet (online and physical copy)
Company name announced on inner stadium PA at full-time
Two (2) Hospitality 1873 Lounge season tickets
Invite to all Club 13 Networking Events Logo on footer of Salford Red Devils website with hyperlink back to your own site
Use of match imagery
14
Executive Box
Enjoy a Salford Red Devils home game from the comfort of your own executive box. Perfect for family events, special occasions and business networking, you will receive excellent service from our hostesses, complete with high quality food and exclusive Salford Red Devils entertainment to ensure you get the best out of your match day at the AJ Bell Stadium.
£10,000 + VAT per season
£1,000 + VAT per match
Pre-match meal for 10 guests
Team sheets
3 car parking passes
Cash bar waited service
Padded seats in private area in front of your box
Man of the Match presentation and interview in the 1873 suite
16
KIT Our Kit Sponsorship Packages are bespoke and built around our partners aims and requirements, all packages include match image rights, invitations to key events, tickets to home games, social media publicity, TV coverage of your company logo plus much more. Listed below are the base prices for each property available in the 2023 season. Medical Team £5,000 + VAT Training Kit Sponsorship £10,000 + VAT Left Sleeve Sponsorship (First Team and Women’s Team Playing Kit) £20,000 + VAT Lower Rear of Shirt Sponsorship (First Team and Women’s Team Playing Kit) £30,000 + VAT Ball Boy/Girl Sponsorship £3,000 + VAT
18
GROUND ADVERTISING
LED Advertising, 1 x 30 second LED advert per half at all regular Super League season home games at the AJ Bell Stadium £2,000 + VAT
Static Perimeter Board Advertising, 1 x perimeter advertising board for all regular Super League season home games at the AJ Bell Stadium, includes cost and installation of the board £2,000 + VAT Interchange Boards Sponsor £5,000 + VAT
20
SALFORD RED DEVILS WOMEN
2022 has been the first season for Salford Red Devils women’s team. Their opening season has been in the Championship League.
The team have claimed the following accolades:
• 2022 League Cup
• 2022 Championship League Winners
The potential for this team is to progress into the Betfred Super League 2 for the 2023 season. In order to continue with their success the team require additional funding. You can align your brand with this growing women’s sport and be at the start of their journey.
Women’s Team: Player Sponsorship from £500
22
CONTACT DETAILS PANTONE 186C 100 100 HEX D5091A 26 30 30 30 000000 PANTONE COOL GREY 40 34 17 HEX 75787B 120 123 www.salford red devils.net hannah.edge@salford red devils.net 0161 786 1590Hannah Edge Partnerships Manager Salford Red Devils RLFC. All images credited to SWPix.com with exception of Page 10; awards ceremony by Steve McCormick, Page 16; food photography from pexel.com [pexels-victor-jung-983587] & [pexels-iina-luoto-1211887].