Partnership 12 th IFOF

presents

PARTNERSHIP THE INTERNATIONAL FESTIVAL OF OUTDOOR FILMS BELONGS TO THE BIGGEST TOURING FESTIVALS IN THE CZECH REPUBLIC AND REGARDING TO ITS CHARACTER AND THEMES IS ONE OF THE BIGGEST IN THE WORLD

WHY BECOME A PARTNER OF OUR FESTIVAL • Timing and duration of the project: 10 weeks in the period before the end of the year - in terms of the advertising message this is the most desirable period

• • Advertising in many places (1 city means sometimes more places) of the Czech Republic and Slovakia for a long time and repeatedly • Strong media support (see media support) • This sponsorship cannot be compared to a normal one-day sponsorship of sporting or cultural events (such an event usually take only few ways of advertising communication, audience is much more sensitive to the partners of the festival, whom they can notice several times during just one visit of the festival. advertisement is one of the most effective means of marketing communication, viewers watch at their full concentration and the percentage of remembering is much higher than in other means of advertising. senta • Advertising communication of your company, services and products can, therefore, take place in other more impressive dimensions than ever before.

Become a partner of this innovative project, promote your company and the project, which is truly unique in its scope, theme and a way of presentation.

International Festival of Outdoor Films travels through many cities and towns and it is a competitive festival of travel, adventure, adrenaline and extreme films, which are set in the countryside and often in inhospitable conditions. It shows a number of attractive sports, ways of spending of leisure time among general public, but also social aspects of life of people in remote and inaccessible areas of our planet. pretend anything. What the viewer sees is the reality that has really happened.

FILM CATEGORIES A. adventure and extreme sports film - sports in nature (except for climbing and water sports), skiing, extreme skiing, mountain biking, paragliding, caving etc.

B. climbing a mountain film - climbing sports, mountaineering, ice climbing, polar expeditions, mountain scenery, people and mountains C. adventures water sports film - rafting, water sports, kayaking, canoeing, sailing, diving, surfing, distance swimming and underwater caving etc.

N - non-competitive film (not eligible for a award)

IFOF IS A FESTIVAL WITH ALL THE TRIMMINGS WHICH MAY BE OFFERED An opening and closing ceremony, jury, nominations, awards to winners in several categories (about 20 awards), press conferences and press releases, public relations, marketing, media support, an elaborate system of partnership, a guest of honour and a number of other guests, accompanying pro gram, meetings, outdoor events, TV shows, translation and interpretation, advertising and film spots, production of countless printed materials, excerpts and other materials, it is not just a film distribution and films forwarding.

INTERESTING FIGURES IN THE FESTIVAL 43 cooperating cities, more than 50 venues, each year over 100 production of 70 types of printed materials, use of approximately 3.5 tons of paper, the total budget of the is event - about 5 million CZK

LAST YEAR FESTIVAL CITIES Boží Dar, Brno, Bystřice n. Pernštejnem, Červený Kostelec, Česká Třebová, České Budějovice, Děčín, Dobruška, Dobříš, Frenštát pod Radhoštěm, Frýdek-Místek, Hejnice, Holešov, Hostivice, Hradec Králové, Ivanovice na Hané, Jablonec nad Nisou, Jablunkov, Kostelec nad Orlicí, Kralupy nad Vltavou, Kroměříž, Liberec, Liptovský Hrádok (SVK), Litomyšl, Luční bouda (Pec pod Sněžkou), Olomouc, Opava, Ostrava, Pelhřimov, Písek, Plzeň, Polanka nad Odrou, Praha, Ružomberok (SVK), Spálené Poříčí, Šenov, Štěchovice, Tábor, Třeboň, Valašské Meziříčí, Vologda (Russia), Zlín, Žilina (SVK)

ACCOMPANYING PROGRAM Meetings, exhibitions, vernissage, opening and closing ceremony of the festival, opening in individual cities, concerts and other cultural performances, composed programs, book signings, introducing new books, presentations of distinguished guests, competitions, TV shows, outdoor events, races, business presentations and more.

Premise

OVERVIEW OF INTERESTING ACCOMPANYING PROGRAMS IN THE PAST: Lukáš Pollert - discussion with the Olympic champion, National Geographic - a unique exhibition of photographs of Africa - Wilderness in heart, Krzysztof Wielicki - discussion with one of the top contemporary Polish Himalayan climbers, who climbed all eight-thousanders, Leopold Sulovský - discussion with the first with the Mayor of Prague, who climbed the Mount Everest, Ivan Gálfy - discussion with a legend of Czech climbing, Dr. Miloslav Stingl – an explorer, adventurer and the most published Czech writer, Václav Sůra – an explorer , the first Czech in the world who crossed the frozen lake Baikal, Libor Uher – one of the top Czech climbers, Radek Jaroš - one of the top Czech climbers, Miroslav Jakeš - the most successful Czech polar explorer, Richard Konkolski – a seafarer, Věra Čáslavská – sixfold Olympic champion in gymnastics , Olga Sommerová – a famous documentary maker and other celebrities.

FILMMAKERS FROM FOLLOWING COUNTRIES HAVE TAKEN PART IN THE FESTIVAL: The Czech Republic, Slovakia, Poland, Hungary, Austria, Germany, Switzerland, Italy, France, Spain, Slovenia, Croatia, Turkey, Belgium, The United Kingdom, Sweden, Norway, Russia, Kenya, South Africa, The USA, Canada, Peru, Brazil, Colombia, Guatemala, India, Indonesia, Japan, The Philippines, Australia, and New Zealand.

THESE SPECIAL GUESTS HAVE TAKEN PART IN THE FESTIVAL: Jiří Menzel – an Oscar-winning director , Ludvík Daněk – an Olympic champion , Lukáš Pollert – an Olympic champion, Tomáš Kraus - World champion, Oldřich Kaiser – an actor, Jiří Lábus – an actor, Petr Vondráček – a singer, Martin Dejdar – an actor, Václav Marhoul – a director, Ladislav Frej – an actor, Viktor Bojarski ( Russia) – an explorer , who reached the North Pole 60 times, Jan Červinka – a Czechoslovak mountaineering legend, Pavel Benc – an Olympian in cross- country skiing, Dáša Havlová – the owner of the Lucerna Palace, dr. Miloslav Stingl – the most published Czechoslovak writer, Miloš Bečvář – an Olympian in cross- country skiing and other guests.

JURY: Jury In 2013 there were: António Pedro Nobre (Portugal, chairman), Miloň Terč (founder of the Film Academy in Písek), Karel Janák (director), Ivo Hranický (production

UNDER PATRONAGE: So far, the festival has been held under the auspices of these subjects - the Ministry of Culture of the Czech Republic, the Ministry of Culture of the Slovak Republic, the mayor of the city of Prague, the mayor of the city of Brno, the mayor and a deputy mayor of the city of Ostrava and the governor of the Moravian-Silesian Region, the Pilsen Region Governor, the mayor of the city of Zlín , the governor of the Zlín region, the mayor of the city of Žilina and others.

SOME OF THE PARTNERS OF THE FESTIVAL IN THE PAST: ŠKODA AUTO, Family brewery Bernard, Czech railways, Adidas, Berghaus, Author, IDNES.cz, Devimex, HUDY sport a.s., Mammut, Český rozhlas, Pražská teplárenská, Suunto, Bochemie, Hannah, Pražská plynárenská, Horydoly, Hotel Park Inn Ostrava, Kuboušek, Tv Noe, Intercora spol. s.r.o. Montana, Fotovideo, Everest, Oceán, Buddy – Potápěč, Veletrhy Brno, CK Livingstone, Jurek S+R, Budweiser Budvar, Forum Nová Karolina , Lesy ČR, Land Rover, Sms.cz, Týdeník 5+2 dny and more.

TARGET GROUP SPECTATORS The main target group of the festival are university students, men and women mostly aged between 25 - 55 years, who are actively engaged or interested in outdoor activities and especially travelling. These are people looking for adventure, extreme sports and adrenaline in: climbing, mountain biking, trekking, skiing in and many other outdoor activities. It is also a group of people, who love to travel and learn about different regions and mentality of people. They are regular visitors of cinemas or other film productions and people generally interested in cultural events and cinema. Finally, this group includes school and corporate groups.

FILMMAKERS

Current, former and potential co-organizers: managers, owners or operators of cinemas, clubs, associations, theatres, museums or other screening sites. They can also be organizational units: people working in high positions in city councils or city halls, people in the field of culture, education, youth and sports, or people working in relevant positions at universities. They may be owners of outdoor businesses, such as shops with sports equipment, climbing walls, travel agencies etc. The co-organizers may also be individuals, who are interested in organizing the festival in their town or city.

COMPANIES Current, former and potential companies businesses with the focus on addressing widest social class in working age. All the companies wishing to highlight their unique marketing communication. Foreign companies that are interested in entering the Czech and Slovak market.

Focus on a lot of areas: industrial and consumer goods, outdoor equipment, sports equipment, travel agencies, counseling service, insurance companies, MEDIA Current, former and potential media partners. Television, radio, printed and online media.

MEDIA SUPPORT TELEVISION - the Czech TV - Sport TV show called Minuty dobrodružství (Minutes of Adventure) - 9 parts during the festival, a prize competition (announced in Lucerna - Audience Award), aired once a week, duration of the programme : 1 hour -TV NOE - live or recorded broadcast of opening and closing ceremony, a year-round programme with interesting guests - Other reports, interviews and spots broadcasted on regional television and news channels : Prima, TV, POLAR, TV BESKYD, -the Czech TV - ČT 24 programmes: Film 2011, Branky body vteřiny (Sports news) - ČT 1 programme: Dobré ráno with Czech television (morning TV show) - ČT 2 programme: Planet Earth -TV Liptov, Markýza, STV 1 etc.

RADIO - Czech Radio - across all three national stations - Radiožurnál, Praha and Vltava .

- Radio also broadcasted invitations, announcements and reports on ten other regional stations of the Czech Radio, Kiss Jižní Čechy, Radio Faktor, Radio Beat, etc.

PRESS - Nationwide : 5+2, Deník, MF DNES, Lidé a země, Cinema, Montana, Potápěč – Buddy, Caravans, Právo - Regional : Program, Pro Ostravsko, Pro Vysočinu, Pro Brno, In Zlín, Deník, MF Dnes, Metro, Diving magazine INTERNET - Festival website: www.mfof.cz , www.outdoorfilms.cz (eg. iDNES.cz, SMS.cz , Horydoly.cz and others), and also on the websites of co-operating towns and cities, screening sites, cultural websites, news websites and other portals.

PUBLIC RELATIONS - Press conference - Press Releases - Newsletter - DVD and written monitoring - Souvenirs - calendar, DVD, medallion - Social networks: Facebook, Youtube - A number of contests and competitions with prizes in media, places the projection or on the Internet and Facebook - Cooperation with some groups of interest OWN PRODUCTION - billboards, citylights, 1x2m, A1, A2 (43 mutations), A3, A4, catalogues, programme brochures, general invitations, general brochures, opening ceremony invitations (8 mutations), outdoor

TYPES OF PARTNERSHIP

GENERAL PARTNER 1.000.000 CZK - Logo or partner’s name in the name of the festival - The partner will be associated with the designation as the only“general partner”in all the communications - Sponsoring of the festival trailer and other spots - Photo on the festival visual - Advertising in the catalogue: two cover pages - advertising, 2 pages inside - PR article (circulation 10,000 copies) - Logo or other messages on billboards and city lights , posters A1 - Logo or other notification on the title page of the catalogue - Placement of promotional materials in all locations of the festival - Logo on other materials: invitations to the opening ceremony, closing ceremony, free tickets, VIP tickets ...

- Logo or other notification on a separate banner - Direct e-mailing - Prizes for the winners, an individual prize, possibility of awarding the winners in the Lucerna cinema - Advertising at the event of Outdoor Ostrava - More possible options - competitions, polls, outdoor events implementation, promotional events, co-operation on a book, calendar, souvenirs etc.

MAIN PARTNER 300.000 CZK - Partner will be associated with the designation “main partner” - Separate banner in all screening places - Advertising in the catalogue: 1/1 page - inner (circulation about 10,000 copies) - Logo on billboards and city lights - Logo on the title page of the catalogue - Logo on posters A2 (approx 10,000 pieces) - Broader cooperation within social networks - Presentation at press conferences (4x) and in press releases - Written monitoring - Prizes for the winners, an individual prize - Prizes for the competition on TV or in other media - More possible options - competitions, polls, fashion shows etc.

PARTNER 50.000 CZK - Advertising in the catalogue: 1/2 page - inner (circulation about 10,000 pieces) - Logo on a common banner (will be placed in the location of the major events of the festival and all the screening places) - Logo on invitations (approx 2000 pieces) - Placement of advertising materials and products in all the festival locations - Logo and link on the website of the festival - DVD monitoring

REGIONAL PARTNERS (one city) 20.000 CZK - Placement of advertising materials and products in one city - Placement of the logo on the website - All of this applies to one city or a district

MEDIA PARTNER This offer from the IFOF is identical with a classic partnership. The amount of payments depends on the media type and the scope.

CONTACT OUTDOOR FILMS s.r.o., Smetanovo nám. 7, 702 00 Ostrava IČO 28614593, DIČ CZ28614593 +420 596 620 500, +420 739 016 466, +420 603 871 937

BECOME A PARTNER OF THIS INNOVATIVE PROJEC T, SUPPORT YOUR COMPANY AND AN EVENT WHICH IS TRULY UNIQUE IN ITS EX TENT, IDEA AND A WAY OF THE PRESENTATION.

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THE ORGANIZER OF THE 12TH INTERNATIONAL FESTIVAL OF OUTDOOR FILMS 2014

WWW.OUTDOORFILMS.CZ