Acquiring customers on the web: how much is a good SEO positioning strategy worth

Acquiring customers on the web: how much is a good SEO positioning strategy worth

the expenses and income of thousands of euros more every month.

Suffice it to say that in Italy 73% of the population, equal to 43 million people, is connected to the Internet (Global Digital 2018 data).

On average, each user spends around 6 hours browsing the web. People online they look for product information before buying and answers to common problems and doubts. They also check the reputation of brands by reading reviews on social networks and posts on specialized blogs. For this reason, to have a competitive advantage over your competitors, when someone searches for the services you offer you must be in the top positions on Google and other search engines. For example: you have a pizzeria you have to position yourself in the top positions on Google with keys such as Pescara pizzeria, Pescara pizza, Neapolitan pizzeria Pescara.

How much can your turnover increase with good SEO positioning Before making such an investment, You to know more, please this site​ ​web agency pescara, realizzazione siti web pescara

as a smart entrepreneur you are, you will surely want to know how much a good SEO positioning can bring you in terms of increased turnover.

To show you that, unlike many web agencies we do not sell smoky and useless services , in this post we will calculate how many customers can be acquired with a good SEO positioning strategy in 2019.

To make an accurate estimate we use the Keyword Planner, Google's tool for planning keywords. This tool tells us how many people search for your services each month. As you can see from the table, there are between 1000 and 10 000 potentials each month customers looking for pizzeria Pescara.

Using another free tool from Google, Google Trends, let's find out which months and weeks of the year there are more searches. This data is very useful.

For example, we need to plan effective advertising campaigns, concentrating more budgets on the days when your customers are looking for pizzeria pescara more to make you appear in the top positions of Google.

Now, to more accurately calculate how many customers you can acquire if you You to know more please visit this site ​web agency pescara, realizzazione siti web pescara

rank on the front page with this key, we use the estimates provided by Moz, the world leader in marketing analytics software.

According to Moz, the first position on a key on Google takes 31.24% of clicks, the second 14.04% and the third 9.85%.

If we help you to reach the top position on Google, out of an average of 5,000 monthly searches, you will therefore be able to obtain: 5,000 (monthly searches) x 31.24 / 100 (percentage of clicks in first position) = 1562 people interested in buying of a pizza in pescara.

On average, a site that doesn't have good conversion rate optimization (CRO) converts 3-5% of users into customers.

So let's calculate how many customers you will get based on this formula: 1562 X 3/100 = 46.86 customers Or 1562 X 5/100 = 78.10 customers So at best you will get 78 new customers, at worst 46.

But that's not all.

Because these are the results of a site with bad You to know more please visit this site ​web agency pescara, realizzazione siti web pescara

conversion rate optimization (CRO). A well-optimized site, on the other hand, has a conversion rate of 15%.

This means 3 times more customers, ie 1170 new customers per month.

From these estimates it will be clear to you that investing in online customer acquisition is the right choice to guarantee you high turnover. It also costs less than traditional advertising (flyers, TV commercials), with a much higher return on investment (ROI).

Are you convinced? What are you waiting for? Contact us to immediately acquire new customers on the web and say goodbye to falling sales.

You to know more please visit this site ​web agency pescara, realizzazione siti web pescara