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Ram Laramie Longhorn

FIAT of Birmingham


September 2011

800-633-4304 Mechanical and Collision Parts In Stock

Collision Repair & Refinish Section Already “Bigger & Better” for 2011 SEMA Show President Bush and Marchionne to Keynote NADA Convention in Las Vegas I-CAR Recognizes USAA With I-CAR Gold Class Professionals Business Designation

MECHANICAL NEWS U.S. Senators Introduce EPA Regulatory Relief Act of 2011 Study Shows Toxin Exposure Possible In Cleaned Towels

DEALER NEWS Hyundai Motor America Become Newest SCRS Corporate Member

Lexus LF-Gh Hybrid Concept The Lexus LF-Gh hybrid concept made its global debut earlier this year at the 2011 New York International Auto Show. This concept sets out to redefine the premium grand touring sedan. “For this concept, Lexus designers studied characteristics that are often considered contradictory and difficult to execute together,” said Kengo Matsumoto, general manager, Lexus Design Division, Toyota Motor Corporation. “The captivating design of the LF-Gh concept

examines the possibility of balancing what are normally opposing qualities, such as style and functionality.” Working with a clean sheet of paper, Lexus Design Division designers aimed to perfectly blend style, performance, efficiency, and environmental compatibility in a premium, grand touring sedan while trying to leverage LF-Gh Please Turn to Page 4

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Chevy Camaro Convertible

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LF-Gh From Front Cover

driver as hours behind the wheel accumulate. The bold, wide stance is consistent with the goal of inspiring dynamic excellence on the road. Fundamentally, these are the proportions of an agile, responsive sedan built on an advanced

advanced, new technologies. The team explored how a future grand touring sedan would look standing still and on the road, and what design approaches might work to convey an extraordinary combination of attributes. They came up with a design that unites hard and soft; and energetic and soothing elements. Through this exercise, the definition of L-Finesse, the marque’s design philosophy since 2001, has been refined and evolved to include a bolder, more distinct proThe stylish and assertive LF-Gh concept advances jection of what a notions of premium grand touring sedan. premium car could become in a modern world. The result is the LF-Gh concept, which conveys original thoughts and ideas that will migrate to future Lexus vehicles on a global scale. “Customers have been waiting for a bold concept like this from Lexus,” said Mark Templin, Lexus Division group vice president and general manager. “We look forward to their feedback and integrating some of these exciting design features into future Lexus vehicles.” In The Grand Touring Tradition With the LF-Gh, Lexus takes the idea of the grand touring sedan one step further. The LF-Gh was designed to be a high-performance concept capable of providing a moving driving experience, and comfortably transporting multiple occupants at higher speeds on longdistance drives. It combines a strong sense of presence and emotional appeal with functional attributes, supplying enhanced creature comforts plus the practical ability to transport personal supplies and luggage necessary for extended travel. Even while maintaining serene passenger comfort, it is a car designed to inspire and captivate the 

Southern Automotive Journal

rear-wheel-drive platform. The distinctive long greenhouse design provides the potential for functional passenger benefits, such as generous interior room for all four passengers, ample cargo area, and excellent forward visibility. LED lighting hints at the range and scope of new materials, electronics and dynamic systems that endow this concept vehicle with state-of-theart performance, driving control, and safety features. Overall, the LF-Gh’s stylSeptember 2011

ing embodies the definition of what an authentic grand touring sedan from Lexus could be. Dramatic and Bold, Yet Light and Agile This newest Lexus concept brings together unique, dynamic proportions that lend to its advanced and aggressive stance. The LF-Gh is based on an architecture that enables a spirited, energetic and elegant car with an uncommonly assertive presence. Viewed from the front, design elements contributing to the assertive effect include a boldly designed spindle-shaped grille that expresses the resolute face of Lexus, contributes to radiator and brake duct function, and is an essential element in achieving excellent aerodynamic performance. Every line in the LF-Gh combines form and function. As an example, air flows in through front inlets adjacent to the unique vertical LED fog lamps, and exits through similar slim rear outlets that follow the curve of the tail lamps from the rear quarter panel. The concept also explores the minimization of traditional features such as side mirrors and door handles to enhance the sleekness and improve aerodynamics. The spindle-shaped grille, a powerful design element that contributes to the commanding presence of the LF-Gh, also plays a role in airflow control and enhancing stability. It’s a key feature that integrates distinctive style with engineering functionality without sacrifice in either discipline, and will be inherited by future Lexus models. An athletic and strong stance is achieved through the contrast of the LF-Gh Continued on Next Page

like no other car on the road. A Gracious Interior Behind dark tinted glass, hints of an all-new, future Lexus interior can be perceived. The cabin of the LF-Gh is the product of a meticulous re-examination of every detail, with the aim of making an interior that is driver-oriented. The driver’s zone includes a meter panel with excellent visibility and a console with intuitive operability. An all-new analog clock with a three-dimensional face, a contemporary and exclusive timepiece suitable to a premium luxury brand, is a focal point of Dynamic front fenders work to create a sense of movement. the interior and tapered torso and long cabin, with widthrepreenhancing front and rear wheel arches. sents a shift in Lexus’ design The form of the lower body begins from philosophy. the short front overhang, and is cross Use of genuine, highcut in the middle of the rocker panel quality materials and rich, leaving the rear overhang looking light finely honed details help creand agile. ate a driver and passenger Dynamic front fenders work to crespace consistent with the ate a sense of movement, pushing down idea of a full-fledged grand toward the ground to convey a low, touring sedan. It is an intecrouching center of gravity. The raised rior designed to respond to hood implies ready and powerful perthe needs of customers who formance potential. The rear deck has know true quality, and are a robust, raised center deck lid that lets particular about details. the air smoothly glide backward to flow gracefully into the rear fenders. Deeply Hybrid Propulsion sculptured dynamic twin spokes stemBlue LED Lexus Hybrid Drive ming from the center of the 20-inch badges located on the front grille and wheels enhance an instinctive sense of rear trunk lid signal an intention to prodriving appeal. vide equal measures of fuel efficiency Lexus designers took advantage of and performance on demand. The rear increased width that provides an expanvalance blends sculpted exhaust tips for sive canvas for distinct, wrap-around a very clean, finished look, minimizing LED tail lamps. The use of distinctive tail the presence of the exhaust system to lamps and intricately designed reflecsuggest that the flow of exhaust gas tors behind all-red lenses contribute to a will be substantially reduced. Taken as strong visual presence. Judicious use of a whole, the treatment emphasizes that slim chrome trim elements in the bumthis hybrid concept is designed to comper exhaust and integrated diffuser adds ply with the exceptionally low emisa subtle premium touch. sions requirements of the future. Unique LED headlamps and indeThe LF-Gh design supports engipendent L-shaped LED daytime running neering that changes current notions lights assure that the Lexus face will be of power, efficiency, safety, and

September 2011

ronmental consideration in a premium luxury car. “Although only a concept, we hope the LF-Gh will resonate with our customers worldwide, and communicate our intention to once again advance ideas about the face of Lexus luxury in the years to come,” said Matsumoto.n

Southern Automotive Journal

U.S. Senators Introduce EPA Regulatory Relief Act of 2011 Bipartisan members of the U.S. October 2011 and issue final standards To view further information, Senate Committee on Environment by the end of April 2012. including the full text of the EPA and Public Works have introduced S. The House Energy and Commerce Regulatory Relief Act of 2011, as well 1392, the EPA Regulatory Relief Act of Committee is expected to take up its as detailed information regarding the 2011. The bill is a companion of the version of the bill sometime this fall so EPA's currently proposed rules and timeHouse version of the EPA Regulatory that it can be brought to a floor vote line for reconsideration and issuance of Relief Act of 2011, H.R. 2250, and both and sent to the president for enactment new boiler rules, visit ASA's legislative aim to protect hundreds of thousands by the end of this year. website at of jobs by providing the U.S. Environmental Protection Agency (EPA) with additional time to reconsider and improve proposed boiler rules. In addition, this will extend the time period for industries to comply with these rules. The proposal, which directs the EPA to develop achievable standards affecting nonutility boilers and incinerators, and grants additional time for compliance with the rules, was offered in response to Direct an influx of urgent calls from small and large employers. Economic analyses have projected Toll Free that compliance with the rules as currently proposed could cost in excess of $14 billion, which puts more than FAX 200,000 jobs at risk. As part of a filYour order: ing with the U.S. Court of Appeals for the D.C. is urgent to your business Circuit, the EPA has set a schedule for issuing needs to be accurate updated and modified air toxics standards for is essential to your customer boilers and certain solid waste incinerators. To ensure that the agency's standards are based on the best available data and the public is given ample opportunity to provide additional input Call Kenny McMillan and information, the agency will propose standards to be sidered by the end of

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Southern Automotive Journal

September 2011

He Italian-made FIAT Is Back FIAT of Birmingham Studio Whether you are shopping for a new FIAT or simply curious about what the brand offers, there is only one place to go in Alabama: FIAT of Birmingham. FIAT may not be a household name in America, but it's not new. The Italianmade FIAT brand has been around almost as long as the automobile industry. It even built some cars in the United States for a few years prior to World War I. Lack of brand awareness isn't surprising, however, because FIAT ceased American operations in 1984. But today FIAT is back, thanks to its key role in reviving Chrysler. Although much of the news has focused how it it is changing Chrysler, FIAT's return to the American market is a big story in its own right. It has ambitious plans for the FIAT brand. FIAT may be in business in America again, but it's not business as usual in a number of ways. FIAT stores in America don't look or operate like a typical new-car dealership. Think an art gallery for cars. Located at 5350 Grantswood Road in Birmingham, the FIAT of Birmingham Studio -- yes, FIAT calls its showrooms, studios -- officially opened on April 15. It follows FIAT's cars-as-art approach. It is the most recent addition to president Terry Spitzer's Benchmark Automotive Group. John Morgan is the sales manager at FIAT of

price for the same car. "FIAT found that customers see negotiating as negative," Morgan said. "They found that the carbuying experience ranks right below visiting the dentist." Because of the learning curve many consumers have with FIAT, Morgan said he realizes it will take most shoppers three or four visits "The 'Wow' factor to become a buyer. iS when they sit in the Co ns e qu e ntl y, there is no pressure car, it's very roomy; and to buy. "It's a timewhen they drive the car, line issue," he said. "Most dealerships it's very quiet. It's a small want the customer car, but the attention to to buy right now rather than when detail and craftsmanthe customer is ship is really high!" ready. It's the customer's decision to John Morgan, make. He'll do it on Sales Manager his timetable." FIAT of Birmingham Another unique aspect to FIAT's customer-service approach is your the sales department's greatest chalsalesperson is also your service writer. lenge. When a new FIAT requires warranty ser"FIAT wants to change the busivice or repair, the owner takes it to the ness," he explained. "There are no oldperson he bought it from. "We want school tactics at FIAT. The customer is in the customer to interact with the same control." person every time he comes to the dealTo that end, FIAT instituted noership," Morgan emphasized. haggle pricing, removing negotiating from the car-buying transaction. Every FIAT Please Turn to Page 28 customer pays the same Birmingham. With years behind him selling BMW, Acura, Audi and Porsche, he knows the niche marketplace and its customers. Because FIAT is unfamiliar to most consumers, building awareness and enlightening the customer are, perhaps,

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EPA’s New Higher Fuel Economy Standards Expected to Increase Clean Diesel Car & Truck Choices for U.S. Consumers The new fuel economy standards for automobile and light trucks announced recently by the Obama Administration are expected to expand the opportunity for more clean diesel cars, light trucks and SUVs in the U.S., according to Allen Schaeffer, the Executive Director of the Diesel Technology Forum. Schaeffer said fuel-efficient clean diesel technology is expected to “play an expanded role in improving fuel economy of the fleet needed to achieve the 54.5 mpg level by 2025 as mandated by the new greenhouse gas and fuel efficiency standards. “ “Meeting these challenging new fuel efficiency targets will require many different technology solutions and we’re more confident than ever that clean diesel technology is going to be one of those solutions. Only time will tell if the American consumer is ready for plug-in electric, natural gas, or propane powered vehicles on a larger scale, but they are already telling us loud and clear today that they are ready for more clean diesel technology by their choices in showrooms. “Already in 2011, we’ve seen impressive increases in U.S. clean diesel auto sales. In May, U.S. diesel car sales skyrocketed 34 percent higher than in May 2010. This followed the 46 percent

increase in U.S. diesel sales in March 2011 over March 2010. “Now more than ever, consumers are cautious with their automotive investment dollars looking more for long-term value, performance and confidence, all of which they get with a diesel vehicle. The technology is proven and clean diesel fuel is now available alongside gasoline blends at more than half of all service stations throughout the country. In addition, the resale value of diesel vehicles has traditionally been higher than for comparable gasoline models, making for a total cost of ownership advantage. And the ability to use renewable lower-carbon biofuels further enhances the appeal and importance of clean diesel as a key technology to achieve these national goals. European Drivers Already Rely On Diesel Cars for Increased Fuel Efficiency “In Europe, nearly 50 percent of all the automobiles on the streets today are diesel cars due to their high fuel efficiency, low emissions and long-term durability. While a more modest three percent of cars and light trucks in America are diesel at this moment, these new fuel efficiency targets will dramatically increase the number and kinds of choices of clean diesel cars available to U.S. drivers. “Even with fewer choices for consumers, clean diesel car sales indicate a

growing consumer acceptance. Today, U.S. consumers can choose from 16 cars, trucks or SUVs with a clean diesel engine, compared to more than twice the amount hybrid technologies. The next diesel entries into the U.S. market will be the Chevrolet Cruze available in 2013, according to General Motors. Mazda also announced that its SKY-D clean diesel engine will be available here in the 2013 timeframe as a new option in one or more vehicles. “Clean diesel engines will allow manufacturers to continue to provide consumers with the full range of vehicles they want, from fuel efficient family sedans and crossover SUVs, to full size pickup trucks, which continue to rank in the top five best selling vehicles in the U.S. – all this without sacrificing performance for fuel economy.” Fact Sheet & Background: In May of 2010, President Obama, in a Rose Garden Ceremony announced a new effort to propose greenhouse gas (GHG) and fuel efficiency standards for medium and heavy-duty trucks and to begin the process for establishing further corporate average fuel economy (CAFÉ) standards for light duty vehicles. (Note: Fuel Standards Please Turn to Page 33

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September 2011

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Chevrolet Camaro Opens A New Chapter With The 2011 Camaro Convertible The segmentleading Chevrolet Camaro opened a new chapter as the 2011 Camaro convertible premiered at the Los Angeles International Auto Show. The new convertible began production in January and went on sale in February. It includes an enhanced body structure and welltailored top mechanism – a combination designed to deliver sports coupe-like driving fun and precise quality. “The launch of the new convertible opens Camaro design and performance to a new set of potential customers,” said Chris Perry, vice president of Chevrolet marketing. “The 21st century revival of Camaro is tremendously popular, so it’s a natural to now expand and elevate the product range in new directions.” The convertible will be offered in similar model configurations as the Camaro coupe. The standard model will have a 312-horsepower direct injection V-6 engine delivering 29 mpg highway. The SS model will feature the 6.2L V-8 engine producing 426 horsepower. A six-speed manual transmission will be standard, with an optional six-speed automatic. The Camaro convertible delivers great refinement, along with uncompromising, coupe-like driving dynamics. Its enhanced body structure helps prevent cowl or steering wheel shake, for a strong, confident feel in all driving conditions. The top has a smooth, tailored fit, with acoustical foam in the headliner that helps deliver a quiet ride with the top up. The Camaro’s architecture was designed to accommodate a convertible model, which means customers enjoy the fun of top-down cruising with coupe-like driving dynamics. Four strategic reinforcements enhance the already-stiff body structure to eliminate common convertible maladies of cowl

and steering wheel shake. They include: •A tower-to-tower brace under the hood •A transmission support reinforcement brace •Underbody tunnel brace •Front and rear underbody “V” braces. •“Our goal in development was to make the convertible match the coupe as closely as possible in ride quality, handling and overall performance,” said Al Oppenheiser, Camaro chief engineer. A telling example of the Camaro convertible’s strength is evidenced in its suspension tuning – specifically, the lack of changes between the convertible and coupe models. “To compensate for the reduced structure of an open car, engineers often will make the suspension softer, making the convertible a boulevard cruiser,” said Oppenheiser. “Instead, we took the more difficult, but better path of bolstering structure rather than softening the suspension. We didn’t change a strut, bushing or spring rate from the Camaro coupe.” The result is a convertible that preserves nearly all the acceleration, roadholding and performance capabilities of the Camaro coupe. Additional safety structural reinforcements are designed to improve noise and vibration characteristics, while also contributing to the elimination of cowl/steering wheel shake. They include a hydrofromed tube in the A-pillars, an September 2011

inner reinforcement bracket in the windshield header, a reinforced front hinge pillar and reinforcements inside the rockers. The structural changes to the Camaro convertible body give it superior bending and torsional stiffness than its closest competitor, and better torsional stiffness than the BMW 3-Series convertible. At the outset, designers and engineers sought to eliminate the common appearance of convertible top support ribs and they succeeded, using composite knuckles rather than aluminum ones, as well as extending the top material below the belt line and revising the top’s stitch lines. The result is a top that has a smooth, taut and carefully tailored appearance that also retains the sleek roofline of the coupe. The power-folding top retracts in about 20 seconds. It is built in partnership with the same manufacturer as the Corvette convertible top, and operates in a similar manner. That means it folds in a simple “Z” pattern and latches with a single, convenient handle located at the center of the windshield header. Other convertible models in this segment still offer convertible tops with dual latches, forcing drivers into two-hand operations reaching across the car. Once the latch is turned to the open position, the push of a single button lowers the windows and activates the top. The car doesn’t have to be parked for the top to be activated, allowing for spur-of-the-moment lowering while stopped at a stoplight. The top is made of thick, durable canvas and it features acoustical headliner material that provides a quiet, coupe-like ride when the top is up. It Camaro Please Turn to Page 19

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Collision Repair & Refinish Section Already “Bigger & Better” for 2011 SEMA Show With nearly four and half months until the doors of the 2011 SEMA Show open to industry professionals on November 1st, the collision repair community has already shown up to the event in a big way. The Collision Repair & Refinish (CR&R) section of the show has far surpassed the number of exhibitors and floor space square footage in the section from the previous year, pacing to see even further growth of collision industry participation as the show nears. While at the show, there is an abundance of opportunity for collision repair professionals that compliment the expansive amount of services, equipment and offerings on the show floor. Attendees will also have world‐ class education opportunities available to them through SCRS’ Repairer Driven Education (RDE) series which entails sessions held on each day of the SEMA Show in the afternoon. RDE features subject matters geared specifically to collision repair businesses, and will include a highenergy, impactful headline presentation from Afterburner Fighter Pilots on Thursday evening which you won’t want to miss. A complete outline of the schedule and more details on the event can be accessed in the RDE Digital Overview which was recently published by SCRS. This overview contains all the

information attendees will need to easily plan their trip to Las Vegas this November. “This is a highly exciting position to be in,” exclaimed Aaron Schulenburg, Executive Director of the Society of Collision Repair Specialists (SCRS). “SCRS was very pleased with the response we received from the industry during our first year of partnering with the SEMA Show in 2010, but obviously, there was the understanding that our follow up year had to be bigger and better and we had to take the feedback we received from attendees, and put it to use with goal of enhancing our constituents experience at the show even more. We worked closely with the show management and with SEMA to use the input we received, and I think it is clear that the early results this year have demonstrated the industry’s excitement and support of our involvement at this venue. We are very fortunate to be in this position in June, and are so appreciative of all the vendors who made the early decision to be a part of shaping our destination for the collision industry.” While registrations to the RDE program have already seen a dramatic uptick from last year’s figures at this time, there has also been noticeable increase in interest from international

September 2011

repair groups making the journey to the SEMA Show for both the RDE series and interaction with the exhibiting vendors. As one example, arrangements are underway for a group of over 40 crash shops from Australia to participate in the RDE program and the SEMA Show. “We firmly believe the caliber and variety of educational offerings found in our RDE program is one of the significant draws for our industry,” added SCRS Chairman Aaron Clark. “There has been a continued emphasis and focus into putting together a program that delivers tangible and relevant information that a repair business can put to use as soon as they return home from the show; this year’s lineup is no exception, and the immediate response has been tremendous.” In addition to the programs offered by SCRS, I-CAR will have training classes available to attend in the mornings on each day of the show, and the week will host a variety of collision industry-specific events and meetings from groups such as SCRS, I-CAR, CIC, NABC and many others. For exhibitors who want to be in on the action, but haven’t reserved space just yet, there are still plenty of options...but act quickly! “While the CR&R section nears Bigger & Better Please Turn to Page 23

Southern Automotive Journal


J.D. Power and Associates Reports: Automakers Face up to Tough Market Conditions by Offering the Most Appealing Lineup of New Vehicles in History

As the auto industry battles through another difficult year, vehicle manufacturers are fighting to win customers by offering the most appealing vehicles in history, according to the J.D. Power and Associates 2011 U.S. Automotive Performance, Execution and Layout (APEAL) Study(SM) released recently. The study finds that overall vehicle appeal has reached an all-time high since the study’s inception in 1996, with the industry average increasing to 781 on a 1,000-point scale (up from 778 in 2010). Furthermore, recently launched all-new and redesigned models are substantially more appealing than their carryover counterparts, widening the gap in score for a second consecutive year. In 2011, the gap is 29 points, compared with 18 points in 2010 and 10

points in 2009. This improvement is partially driven by higher ratings for vehicle styling and fuel economy provided by owners of recently launched vehicles. “The auto industry has taken a battering during the past few years,” said David Sargent, vice president of global vehicle research at J.D. Power and Associates. “However, it is clear that throughout this period, automakers have never lost sight of the fact that survival--and ultimately success--only comes from winning over customers in the showroom. Offering highly appealing vehicles is one of the primary means to succeed.” While the J.D. Power and Associates 2011 Initial Quality Study(SM) (IQS), which was released in June, found that all-new and redesigned models have more problems, on average, than do

carryover models, the 2011 APEAL Study finds that these same models are more likely to offer the styling, performance and features that customers are looking for. “There are two sides of the quality coin: things gone right and things gone wrong,” said Sargent. “Both are of critical importance, and models that perform well on both measures generate higher levels of recommendation and, ultimately, higher loyalty to the brand. In general, customers are also willing to pay more for vehicles that combine high appeal with high initial quality.” BMW and Dodge each capture three segment-level awards. BMW models receiving awards are the X3, Z4 Roadster and 5 Series, while Dodge receives awards for the Challenger, Charger and Durango. The Charger, Durango, X3 and 5 Series are all redesigned for the 2011 model year. Ford and Honda capture two model-level awards each, with Ford receiving awards for the all-new Fiesta and F-150 LD and Honda receiving awards for the Ridgeline and redesigned Odyssey. Also receiving awards are the Chevrolet Volt, Hyundai Equus, Land Rover Range Rover, Lexus IS, MINI Countryman, Nissan Armada, Porsche Cayenne, Scion xB, Suzuki Kizashi and Volkswagen GTI. Of these, the Countryman, Equus and Volt are all-new models, while the Cayenne is redesigned. The Equus achieves the highest APEAL score of any model in the industry in 2011. This is the first year that a model other than the BMW 7 Series, Lexus LS or Mercedes-Benz S-Class has led the overall model ranking. Three models rank highest in their respective segments in both the 2011 APEAL Study and the 2011 IQS: the Dodge Challenger, Ford F150 LD and Honda Ridgeline. Porsche is the highest-ranking nameplate in the 2011 APEAL J.D. Power Please Turn to Page 31


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Hyundai Motor America Comes Forward To Become Newest SCRS Corporate Member The Society of Collision Repair Specialists (SCRS) is pleased to announce that Hyundai Motor America has come forward to show its support of the Society by enrolling as a corporate member. Hyundai Motor America (HMA) is a subsidiary of Hyundai Motor Company, the Korean vehicle manufacturer which is one of the largest in the world. In today’s automotive market, where vehicle design evolves rapidly and it is challenging to stay abreast of the latest required collision repair techniques, a close working relationship between original equipment manufacturers (OEMs) and the collision repair industry is more important than ever. HMA’s decision to become a corporate member helps ensure this type of close working relationship can be maintained and strengthened. “Because of the technological demands the modern vehicle poses, our members—and the collision repair industry, in general—are constant-

ly in need of up-to-date information that assists in ensuring the vehicle is repaired correctly and safely,” stated SCRS Chairman Aaron Clark. “As a repair association we are very pleased to add Hyundai Motor America to our healthy list of OEMs that actively participate with SCRS, and are confident that their corporate membership will facilitate a beneficial exchange of necessary information.” One of the ways HMA makes repairrelated information available is through its recently updated Web site for the aftermarket and wholesale community, In addition to an online Mitchell International catalog, this Internet destination provides other valuable technical data for SCRS members such as dealer locator, service information, OEM 1 stop and the online collision catalog. “HMA is proud to work with SCRS, who have strived for many years to elevate the entire collision repair industry,” said HMA Senior Manager, Parts

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Sales Mark S. Williams. “HMA recognizes that by working closely with SCRS we will ultimately improve the overall ownership experience for the Hyundai customer when a collision repair is required. Hyundai will work closely with SCRS to fully implement their vision to provide world class collision industry standards.” The ongoing dialogue between the two organizations ensures that the repairer’s perspective is taken into consideration as HMA moves forward developing new and refined vehicles. “Understanding of vehicle design and reparability are critical elements for collision repair businesses to perform safe and proper repairs,” stated SCRS Executive Director Aaron Schulenburg. “Ultimately the kind of open communication their corporate membership will foster between our industries is of ultimate benefit to our mutual customer, the vehicle owner. We welcome HMA aboard and look forward to a long, fruitful partnership with them.”n


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The National Grange Supports Right to Repair Act The nation’s oldest national agricultural organization, the National Grange, calls on Congress to pass the Motor Vehicle Owners’ Right to Repair Act (H.R. 1449) in order to protect individual vehicle ownership rights, particularly for residents of farming and rural communities. “On behalf of over 200,000 members of the National Grange, we fully support the Right to Repair Act because we believe in an owner’s right to maintain, service, repair and rebuild their vehicle or farming equipment on their own accord or by the repair shop of their choice,” said Nicole Palya Wood, legislative director for the National Grange. “Our members, most of them located in rural areas, value their ability and freedom to fix and repair their own vehicles, tractors and other farm equipment. Should they seek assistance elsewhere, local repair shops should have access to all necessary computer codes and service information in order to properly and

efficiently make repairs. “In addition, we believe that in the absence of the Right to Repair Act, many individuals, both rural and urban, would likely put off important vehicle repairs and maintenance, jeopardizing their safety and the safety of others on the road. It is also important to note that our members often farm and ranch in remote locations where repair shops are just not available. Days waiting on parts from dealers can mean missing crop target pricing, costing our members in agriculture a great deal of revenue.” The Right to Repair Act protects motoring consumers from an expensive and growing vehicle repair monopoly by requiring that car companies provide full access at a reasonable cost to all service information, tools, computer codes and safety-related bulletins needed to repair motor vehicles. The pro-consumer, pro-small business bill is intended to level the competitive playing field for motoring consumers and between

new car dealerships and independent repair shops. The legislation further provides vehicle manufacturers with strong protections for their trade secrets, only requiring them to make available the same non-proprietary diagnostic and repair information they provide their franchised dealers. The National Grange is the nation’s oldest rural advocacy group, with grassroots units established in twenty-seven hundred local communities in thirtyseven states. Its members provide service to agriculture and rural areas on a wide variety of issues, including economic development, education, access to rural broadband and legislation designed to assure a strong and viable rural America. It was formed in the years following the American Civil War to unite private citizens in improving the economic and social position of the nation’s farm population. Over the past one hundred fortyfour years, it has evolved to include nonfarm rural families and communities.n

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Camaro From Page 11 also incorporates a glass rear window and rear window defogger. A folding, one-piece tonneau cover is standard on 2LT and 2SS models and optional on 1LT/1SS. It covers the folded top for a finished appearance. An accessory windscreen is available from Chevrolet dealers. It installs behind the front seats to limit wind buffeting when driving with the top down. Camaro LT convertible models are offered with a 3.6L direct injection (DI) V-6 that delivers more power through increased efficiency, while maintaining fuel economy and lowering emissions – including a 25-percent drop in cold-start hydrocarbon emissions. It is rated at 312 horsepower (232 kW) and 278 lb.-ft. of torque (370 Nm). Peak fuel economy with the direct injection V6 is 29 miles per gallon on the highway. Two 6.2L V-8 engines are offered in Camaro SS models, including the L99 on automatic-equipped vehicles and the LS3 on manual-equipped models. Both engines are derived from the LS3 that debuted on the 2008 Corvette, with an aluminum block (with cast iron cylinder liners) and aluminum cylinder heads. Horsepower for the L99 is 400 (298 kW) and torque is 410 lb.-ft. (556 Nm). The LS3 develops 426 horsepower (318 kW) and 420 lb.-ft. (569 Nm). The L99 features the fuel-saving Active Fuel Management System, which saves fuel by shutting down half of the engine’s cylinders during certain lightload driving conditions, such as highway cruising. All Camaro models can be equipped with either a six-speed manual or six-speed automatic transmission. The Aisin AY6 six-speed manual is standard with the 3.6L engine, and a Hydra-Matic 6L50 six-speed automatic is optional. A Tremec TR 6060 six-speed manual is standard on the SS, and the Hydra-Matic 6L80 six-speed automatic is optional. Camaro’s four-passenger cabin is a well-executed balance of heritage, modern design and attention to detail.

Deep, recessed gauges, located in square housings, give a nod to the classic Camaro interior. The instrument panel gauges include both speedometer and engine rpm, with a driver information center located between the large gauges – its readouts and features controlled via a stalk on the steering column. An optional, consolemounted gauge package includes oil pressure, oil temperature, volts and transmission fluid temperature. The gauge package is included on 2LT and 2SS models, and it’s available as an accessory through Chevrolet dealers. All models include a three-spoke steering wheel with manual tilt/ telescope adjustment. Cruise control and a rear defogger also are standard, while a leatherwrapped steering wheel

and shift knob, redundant steering wheel controls, Bluetooth, rear park assist and USB port are part of the available Driver Convenience and Connectivity package. This package also includes remote start on automatic transmission-equipped vehicles, as well as a personal device interface module for iPods.n

Southern Automotive Journal,Inc. P.O. Box 675097 Marietta, Ga 30006-0009 (770) 321-9920 E-Mail Volume 15 Issue No. 9

Jim Tucker Publisher Michele Tucker Editor

Contributors Dennis Martin Ami Vonesh Joyce Ethridge Russ Heaps

Southern Automotive Journal (ISSN: 1092-6321) is published monthly by Southern Automotive Journal Inc. P.O. Box 675097, Marietta, Ga 30006-0009.SAJ accepts no responsibility for the opinions, views statements of the authors or for claims made by advertisers. Views expressed by writers are not necessarily those of the publication. Subscription: $12.00 per year. No representation is made as to the accuracy or the completeness of the information provided by this publication. Entire contents copyright 2011. All rights reserved.

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Nissan Picks Decherd, Tenn., Plant To Make Motor Assemblies for U.S.-built Electric Vehicles New assembly line to create up to 90 new jobs, support production of Nissan LEAF in Smyrna Nissan Americas confirmed that, starting in early 2013, it will produce the electric motor for the Nissan LEAF – the world’s first all-electric, zero-emission vehicle designed for the mass market – at its Decherd, Tenn., powertrain assembly plant. Preparation of the plant for electric motor production, facilitated by U.S. Department of Energy Advanced Technology Vehicles Manufacturing Incentive Program loan funds, will include addition of a new assembly line and will create up to 90 new jobs. When the new assembly line is completed, the plant will have the capacity to produce up to 150,000 electric motors annually for Nissan LEAFs, which will be built at

the company’s assembly plant in Smyrna, Tenn. "Nissan's Tennessee operations are paving the way to a zero-emission future for everyone,” said Bill Krueger, vice chairman of Nissan Americas. “By delivering motors for the first mass-produced electric vehicles manufactured in the United States, our Decherd plant will play a vital role in making zero-emission mobility a reality for American consumers.” The work to support the electric motor assembly line represents the fifth addition to Nissan’s Decherd operations, which began production in 1997. The new assembly line will be located within the existing facility using 100,000 sq.-ft. of available floor space, and will feature highly automated, state-of-theart equipment including wire winding

machines, magnetization and magnet insertion equipment, varnishing and hot press equipment and test equipment. Today, the 1.2 million sq.-ft. Decherd plant produces engines and components for Nissan vehicles built in North America, and also houses engine casting and forging operations. The plant currently has the capacity to produce 950,000 engines, 1.1 million crankshaft forgings and 192,000 cylinder-block castings annually. Nissan will produce the Nissan LEAF and the batteries that power it at its Smyrna manufacturing complex. The advanced, lithium-ion battery plant is on track to be operational late next year at approximately the same time LEAF production is targeted to begin in Smyrna.n

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President Bush and Marchionne to Keynote NADA Convention in Las Vegas President George W. Bush and Sergio Marchionne, chief executive officer of Chrysler Group, and chairman of Fiat Industrial S.p.A. are the scheduled keynote speakers for the 2012 NADA and ATD Convention and Expo in Las Vegas next February. NADA chairmen Stephen Wade and Bill Underriner will also deliver industry remarks. The inspirational address will be provided by Aron Ralston, who had to amputate his right arm with a knife to free himself from a boulder after a hiking

accident. His autobiography “Between a Rock and a Hard Place” was the subject of the film “127 Hours.” The 2012 convention, which runs Feb. 3-6 at the Las Vegas Convention Center, will mark the first time that the NADA and ATD conventions will be held together. The convention also includes workshop sessions, franchise meetings, hundreds of exhibits and a new Social Connection Zone. “The exchange of ideas, updates

on the latest marketing concepts and networking with fellow dealers at the convention is a rewarding experience,” says Rick Morrison NADA convention chairman. “There is no other event that offers dealers and their managers so much at one time in one location.” Super Bowl XLVI will also be held Feb. 5. Dealers and their managers are encouraged to register early to take advantage of discounted pricing and reduced hotel rates. To register online, visit

House Panel Eliminates Duplicative EPA, Calif. Role in Fuel Economy Debate, NADA Applauds Effort On July 12, 2011, the House Committee on Appropriations passed an amendment -- 27 to 20 -- putting the brakes on duplicative and unnecessary fuel economy regulations from the Environmental Protection Agency (EPA) and the state of California affecting Model Years (MY) 2017-2025. The National Automobile Dealers Association (NADA), in support of the amendment by Rep. Steve Austria, R-Ohio, issued the following statement: “NADA applauds the leadership of Rep. Austria, whose amendment seeks to keep cars and trucks affordable while meeting consumers’ desire to protect

the environment and get more out of a gallon of gasoline. Mr. Austria’s legislation puts a one year hold on the EPA and California writing duplicative and unnecessary fuel economy regulations. Since the 1970s, fuel economy has been exclusively regulated by the Department of Transportation. “New-car dealers support fuel economy increases, but additional hikes in standards for model years 2017-2025 -- coming three years earlier than the law requires -- may prevent car buyers from finding the vehicles that fit their needs at prices they can afford. The Obama administration can still reduce green-

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house gases (GHGs) and increase fuel economy, but must do so under the program that Congress designed, the Corporate Average Fuel Economy (CAFE) program. “The auto industry, at a cost of $51.7 billion, has committed to meet a 34.1 miles-per-gallon (mpg) standard for MY 2012-2016. Automakers are on track to easily exceed the goal set by Congress of at least 35 mpg by 2020. By model year 2016, GHGs from vehicles will plummet by 960 million metric tons and Americans will save 1.8 billion barrels of oil, according to the federal government.”n


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I-CAR Pinpoints Best Practices For High-strength Steel Repairs at Recent Repairability Summit I-CAR, the Inter-Industry Conference on Auto Collision Repair, recently hosted a “Repairability Summit” at the I-CAR Tech Centre located in Appleton, Wisconsin with members from several vehicle manufacturers, national insurance providers, collision repairers, and other auto collision industry experts. Members of the inter-industry discussed best practices and procedures as they relate to vehicle repairs and training requirements, specifically focusing on best practices for repairing highstrength steels, which are becoming the norm on many of today’s vehicles. The continual changes in high-

strength steels make aligning industry segment best practices more beneficial than ever to collision industry professionals. Attendees at the Summit discussed specific procedures including anchoring, measuring, straightening, and complete and partial part replacement, as well as advanced joining techniques that will potentially become the standard for future collision repairs. The repair procedures and information discussed during the Summit will help lay the foundation for a new I-CAR training course that is currently being developed for the interindustry. More information on this course will be forthcoming.

Jason Bartanen, I-CAR Technical Director said, “Developing an effective repair plan is essential to achieving a complete and safe repair and helps ensure that five-star crash ratings are not compromised. Having consistent methodologies for identifying and analyzing damage and repair methods across the industry segments will enable I-CAR to provide individuals with training that is necessary and critical for today’s collision repairs. I-CAR was pleased to have this opportunity to have open dialogue and is looking forward to continued discussions with industry experts on this important, evolving topic.”n

Bigger & Better From Page 13

and our recent collaboration with SCRS and the collision industry have noticeably added to that formula for success on the show floor and attendance. We couldn’t be more pleased to partner with groups like this to provide collision repairers a world class show experience, with content that propels added business opportunities for these small businesses. For exhibitors, it is certainly not too late to participate in what is shaping

up to be one of the best SEMA Show turnouts in years!” As already evidenced by the amplified presence of exhibitors in the Collision Repair & Refinish section, the industry is not delaying in making their plans to be in Las Vegas this November. Register today for the SEMA Show and RDE, to ensure that you have space in each of the sessions that you want to attend.n

capacity, we will continue to work with interested exhibitors to make sure they not only have a place on the show floor, but that the experience is exactly what they have come to expect from the SEMA Show,” added, Peter MacGillivray, Vice President of Events & Communications of SEMA. “The SEMA Show has a fortunate history of growth and expansion,

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I-CAR Recognizes USAA With I-CAR Gold Class Professionals Business Designation I-CAR, the Inter-Industry Conference on Auto Collision Repair, has announced that USAA, an industry-leading insurance provider, has been recognized as an I-CAR Gold Class Professionals business, the highest recognition for training available to businesses in the collision repair interindustry. “Staying on top of emerging trends in the collision repair inter-industry can be seen as a challenge, but the I-CAR Gold Class Professionals business designation provides businesses, such as USAA, with a solid knowledge platform that helps them stay ahead of the curve. The I-CAR Professional Development Program provides rolerelevant training and structured career advancement for individuals in the Auto Physical Damage Appraiser role,” said John Van Alstyne, I-CAR CEO & President. “Through I-CAR training, claims

staff working in the collision repair industry with their collision repair networks have the opportunity to provide their customers complete and safe repairs that retain vehicle performance attributes, while improving business operating performance in important KPI’s such as CSI, and ultimately, maintaining pace with today’s ever-changing vehicle technology,” Van Alstyne added. Businesses that have earned the I-CAR Gold Class Professionals business designation have accomplished the highest level of training in the industry and continue to improve knowledge levels through maintaining ongoing annual training. Joyce Kasmer, I-CAR Director of Business Development said, “I-CAR is delighted to recognize USAA as an ICAR Gold Class Professionals business and welcomes USAA into the upper echelon of collision industry

businesses that place a high value on training. I-CAR training and its recognition programs enable our customers to see improved efficiencies, reduce cycle-time, reduce supplements, and incur less rework. All adding up to effective cost management and increased customer retention.” James Spears, USAA Assistant Vice President, Loss Center of Excellence said, “The I-CAR Gold Class Professionals designation is a tremendous opportunity for USAA to understand today’s evolving vehicle technology and provide its members with exceptional service. Through its recent designation, USAA will be equipped to serve and support its members with the knowledge and resources attained through I-CAR training. At USAA, member satisfaction and quality of work are the highest priority, and USAA is committed to providing its members with bestin-class services.”n

Toyota Employees in Japan Donate to Alabama and Mississippi Tornado Disaster Relief Efforts In the aftermath following the tornados that struck parts of the southern United States earlier this spring, Toyota’s Japan employees asked how they could reciprocate the gesture of giving to those in need. Recently, Toyota and its Japan employees announced a $330,000 donation to the tornado relief efforts to be evenly distributed between the disaster relief programs in Alabama and Mississippi. Commenting on the new donation, Steve St. Angelo, executive vice president of Toyota Motor Engineering & Manufacturing North America, Inc., said, “We are grateful to our colleagues in Japan for their generosity to the tornado relief efforts particularly during their own difficult time following the March 11 earthquake and tsunami. Many of our Japanese colleagues and their families have worked and lived in parts of the U.S. where the tornados struck and many more regularly work with affected manufacturing plants, suppliers and dealerships in the region. They wanted to help and their donation demonstrates the true human spirit of reaching out to those in need. We deeply appreciate their thoughtfulness.” Toyota and its North American employees in May donated $1 million dollars to the American Red Cross for tornado relief efforts in all affected states and regions across the country.n Check out our NEW Website for - Association Information • OEM Repair Information • News and Trends • Back Issues or (i need oem parts) 24

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September 2011

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Study Shows Toxin Exposure Possible In Cleaned Towels In a report released by KimberlyClarke, information was revealed regarding the use of towels and the exposure to chemicals in automotive repair shops. Included in the study was a review of the Automotive, Aviation, Construction Material Manufacturing, Electronics, Food/Beverage Packaging, Heavy Equipment Manufacturing, Medical Device Manufacturing, Metal Manufacturing, Military, Packaging, Painting, Printing, Pump Manufacturing,


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Retail and Transportation sectors. The report found that towels, even after they have been washed, can cause exposure to metals, oil and grease as they can easily be ingested orally through transfer from the towel to hands to the mouth. The report indicates that over time, toxins can accumulate in the body, possibly leading to cancer or tissue and organ damage. The Automotive Service Association (ASA) noted that most auto shops now

September 2011

use reusable towels and that the trend is unlikely to change until there is a more targeted study of wipes in the automotive shop environment. In 2003, the EPA proposed to modify the Resource Conservation & Recovery Act (RCRA) hazardous waste regulations for management of solvent-contaminated industrial wipes. The agency proposed to conditionally exclude wipes that are disposed of from the definition of hazardous waste and to conditionally exclude laundered wipes from the definition of solid waste. The EPA proposed a rule that year to allow disposable solvent-contaminated wipes and laundry sludge created from the washing of reusable wipes to be disposed of at municipal solid waste landfills (MSWLFs). The proposal was very broad, and did not specify the requirements of the MSWLFs that could accept the disposable items. In 2009, the EPA issued an edited risk assessment of the wipes rule, which demonstrated that multiple solvents on used wipes may pose a risk if disposed of in basic unlined landfills. Following the EPA’s October 2009 risk assessment of disposal of used industrial wipes in unlined landfills, the agency proposed two new approaches to the issue. The first would permit solvents that pose no environmental risk in any unlined MSWLF. The second option would require all solvent-contaminated wipes to be delivered to landfills with greater prescriptive requirements such as the ones defined in subtitle D of the Resource Conservation & Recovery Act. To view the full KimberlyClarke report, as well as further information related to rules associated with solvent-contaminated industrial wipes, visit ASA’s legislative website at


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FIAT From Page 7 Currently in America Fiat offers the hardtop 500 and convertible 500c models, with a turbocharged version to follow. A nod to the Cinquecento that zipped around Europe for nearly two decades beginning in 1957, the 500 is a bit larger than the original; but it retains that car's personality. "It's a personal car," Morgan explained. "It's a lifestyle choice." Fiat offers the 500 as the entry-level Pop, mid-level Sport and top-of-the-line Lounge with prices ranging from $15,500 to $19,500. Every 500 gets its giddy-up from a 101-horsepower 1.4-liter engine. A five-speed manual transmission ushers engine output to the front wheels in the Pop and Sport. A six-speed driver-shiftable automatic transmission is standard in the Lounge and optional in the other trim levels. Opting for the convertible will add about $4,000 to the price of the hardtop's Pop and Lounge trim level's; the 500c isn't available in the Sport trim. With 14 exterior colors and 12 seatcolor and material combinations, Fiat's studio approach makes sense. It claims virtually hundreds of thousands of combinations are possible when you include graphics, wheels and other items customers can tailor to their personal taste. Fiat of Birmingham had orders and deposits for several 500s before

the 500. "The quiet befits a luxury car," he said. "Two big guys can sit in the front seats and be very comfortable, and it will hold four adults." Despite its impressive fuel numbers -- an EPAestimated 30 mpg city/38 mpg highway with manual transmission -Fiat of Birmingham Studio Morgan said that 5350 Grantswood Road fuel economy isn't Birmingham, AL what excites conthey began arriving, but the first sumers about the actual delivery was made shortly 500. "Customers after the store opened in April. seem more excited about its looks and Morgan described it as a Silver Pop with that it's fun to drive than about its fuel a manual transmission. It was the entryeconomy," he stated. level model, but he was quick to point Morgan expects floor traffic, which out that even the Pop comes standard he described as steady, to increase in the with full power accessories, air condicoming weeks because Fiat just launched tioning, cruise control, trip computer its national advertising campaign for the and a six-speaker audio system with CD 500 and 500c. Not only does he think player and auxiliary input jack among this will increase traffic to the studio, other features. but he expects those visiting to have a When asked what seemed to surhigher interest level in the product. prise shoppers the most about the 500, Fiat of Birmingham's operating Morgan didn't even hesitate when he hours are 8:30 am to 7:00 pm Monday answered, "The 'Wow' factor is that when through Friday and 8:30 am to 6:00 pm they sit in the car, it's very roomy; and on Saturday, but you get the impreswhen they drive the car, it's very quiet. sion Morgan would happily spend even It's a small car, but the attention to detail more time there. "We're just real excited and craftsmanship is really high!" to come in every day and represent this He added that most small cars are product and brand," he said.n tiny inside, noisy and cheap. Not so with

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September 2011

Genuine Parts

Ram Truck Brand Unveils Laramie Longhorn Edition The Most Luxurious Ram Truck Ever Chrysler Group LLC r e c e n t l y unveiled the most luxurious Ram Truck ever produced by the company. Named the Ram Laramie Longhorn edition, the Ram lineup’s most we ll - ap p o inted model is designed for the owner who needs a truck for work or play, but won’t settle for anything but the finest quality and refinement. “The Ram Laramie Longhorn edition is going to share a driveway with some fine luxury cars,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “The only difference is the Ram Laramie Longhorn edition is going to be the vehicle with the fulltime job – towing the horse trailer, taking the crew to gate while eye-catching modelthe game, picking up supplies. It’s ready specific (1500, 2500 or 3500) to go from the dirt to downtown.” Laramie Longhorn edition badg“We took Ram Laramie Longhorn’s es adorn the doors. design cues from traditionally handThe Ram 1500 Laramie crafted, time-tested wares, such as the Longhorn edition is equipped antique pocket watch, a fine pair of with 20-inch chrome-clad alumihand-tooled leather cowboy boots, a num wheels, while 2500 and 3500 collector’s-grade shotgun or a horsesingle-rear-wheel models roll on man’s saddle,” said Ryan Nagode, polished aluminum wheels. Ram Design Program Lead. “The metal work 3500 duallies get polished aluand leather work are second to none.” Ram Laramie Longhorn The bark brown interior incorporates laseredition models are prominently commemorated etched filigrees, with a hand-worked appearance. with distinctive Westernstyle exterior badges. A chrome metal minum wheels with Laramie Longhorn Laramie Longhorn edition badge with edition-badged center caps. painted accents is mounted to the tailRam Laramie Longhorn edition is

September 2011

also distinguished by its unsurpassed interior refinement. Building on the award-winning interiors of the Ram 1500 and Ram 2500 / 3500 Heavy Duty pickup trucks, Laramie Longhorn shatters truck stereotypes. A full leather interior, engraved details and burled walnut woodgrain surfaces lend the Ram Laramie Longhorn edition an unmatched level of sophistication and style. Laramie Longhorn is available with a choice of dark slate gray and russet or bark brown and light pebble beige interior colors. The interiors feature 100 percent leather seat coverings with laser-etched bolsters (bark brown only). The leather-wrapped steering wheel receives special stitching while door trim front and rear is also wrapped in leather and features special stitching, wood grain and LED door-handle and map-pocket lighting. T h e Ram Laramie Longhorn edition offers two seating options. The first is a sophisticated dark slate gray with premium russet-hued seat Laramie Longhorn Turn to Page 30

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inner edge and filigrees engraved on the top surface. Set inside those rings, the lower edges of the gauge cluster dials are detailed with small filigrees that are

Laramie Longhorn From Page 29

leather. The second is southwesterninfluenced light pebble beige with bark brown seat leather. The bark brown interior incorporates laser-etched filigrees, with a hand-worked appearance. Seat fronts for both themes include a stitched-on leather Laramie Longhorn badge, either branded (russet) or laseretched (bark brown). Contrasting leather welts, also called piping, provide seat-edge emphasis. Additional accents are created along either side softly backlit at the welts by tan or dark night. slate-colored deck-seam The Ram stitching. Laramie Longhorn Ram Laramie edition’s dash feaLonghorn edition features tures a center stack unique leather front seattrimmed in burled backs distinguished by flapwalnut wood grainclosure pockets whose details ing. The wood grain is authentically evoke saddlebags. Each pocket is secured with silver Ram Laramie Longhorn edition is distinsteer-logoed, tooled-metal buckguished by its unsurpassed interior refinement le with a magnetic clasp. featuring full leather, engraved details and Laramie Longhorn’s excluburled walnut woodgrain surfaces. sive instrument cluster takes on the appearance of hand-wrought jewelry with six liquid chrome gauge stained in one of two complementary rings set against a painted taupe silver shades, matched to either the russet background and a tooled-metal Laramie or bark brown interior theme. Chrysler Longhorn edition badge set inside the designers borrowed from high-end left-hand ring. furniture-grade and gun stock designs The two main gauge rings feain their choice of wood grain. ture a hand-crafted look with a coined Pa i n te d

Ferrari Maserati of Atlanta 678.802.5000 Toll Free

800.522.2345 Fax


11875 Alpharetta Highway • Roswell, GA 30076


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taupe silver side bezels, resembling polished pewter, are special to the Laramie Longhorn, while chrome vent rings complete the center stack’s details. On the passenger side, the upper glove box door – there are two – becomes a focal point with the addition of

September 2011

a full-length, filigreeengraved aluminum band and Laramie Longhorn edition badge. Laramie Longhorn c o m e s equipped with all of the standard equipment found on the top-level Ram Laramie and adds a navigational radio, remote start, back-up camera, front ventilated seats and rear heated seats. Power adjustable pedals with memory and front heated seats with 10-way driver’s adjustment – standard on Ram 1500 Laramie models – are also added to Ram Heavy Duty Laramie Longhorn editions. With a work-hard, play-hard attitude, the Ram Truck brand offers the boldest, most powerful and capable pickup truck lineup on the planet.n

Help Your Peers Soar to New Heights There’s still time to enter and take the lead in the Automotive Service Association’s (ASA) Chairman’s Club program - the association’s grassroots member recruitment program that rewards regular members who recruit or provide leads for prospective shops to become members of the association. With new prize tiers offered this year, there’s never been a better time to participate. The current contest ends Aug. 15, 2011, and the ASA member with the most recruitment points will win the grand prize - an expense-paid trip to ASA’s Congress of Automotive Repair and Service (CARS) or International J.D. Power From Page 14 Study for a seventh consecutive year. Hyundai improves from 2010 more than any other nameplate this year, while Jeep and Chrysler also improve considerably.

Autobody Congress and Exposition (NACE) event in Orlando Oct. 5-8, 2011. The Chairman’s Club program is based on a point system: five points are earned for each new member a current member recruits. In addition to a grand prize given to the member with the most recruits, three new prize tiers were added to this year’s program: • Tier One: Members who earn a minimum of 10 points up to 20 points will receive a $25 dinner certificate to a local restaurant of their choice. • Tier Two: Members who earn a minimum of 25 points up to 35 points will receive a $25 VISA gift card. The APEAL Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 80 vehicle attributes. The 2011 APEAL Study is based on responses gathered between February and May 2011 from more than 73,000 purchasers

VOLVO of Memphis

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and lessees of new 2011 model-year cars and trucks who were surveyed after the first 90 days of ownership. The APEAL Study complements the Initial Quality Study (IQS), which focuses on problems experienced by owners during the first 90 days of ownership.n

Suzuki of Memphis

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• Tier Three: Members who earn a minimum of 40 points will receive a $50 VISA gift card. • Grand Prize: The ASA member with the most recruitment points (and earning a minimum of 50) by Aug. 15, 2011, will be awarded the grand prize - an expense-paid trip to ASA’s CARS or NACE events held during Automotive Service and Repair Week (ASRW). In the case of a tie, a drawing will be held to determine the winner. Prize tier eligibility will be calculated at the close of the 2011 Chairman’s Club recruitment contest Aug. 15, 2011.n

Daily Parts Delivery Throughout The Southeast! September 2011

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Eddie Pike Wholesale Sales 877.310.5554 205.380.6797

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September 2011

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Todd Jones Wholesale Sales 877.851.1141 205.380.6279

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Fuel Standards From Page 9 This fact sheet focuses only on the light duty vehicle fuel economy. For DTF comments on the medium and heavy duty truck GHG rule see the press release and fact sheet.) Why is this Administration action important? It establishes fuel economy and GHG emissions requirements of light duty cars and light trucks. These policies will have a substantial impact on new vehicle design, fuels and technology in the 2017 and beyond timeframe. Will the process require certain fuels and technologies be used to meet the goals? No. EPA & NHTSA will establish standards and conditions for manufacturers to meet. Each manufacturer will then make their own technology choices based on anticipated customer desires and their product lineups. What are the likely strategies to meet higher fuel economy requirements in the future? There are many variables but some of the most likely: Downsizing and light-weighting of vehicles across the board will help reduce energy requirements. Advancements in gasoline engines: Improvements in gasoline engines, such as downsizing, turbo-charging and the use of direct injection will yield higher fuel economy. Clean Diesel already delivers 30 percent more mpg than a comparable

gasoline engine and can gain further efficiencies in the future. Hybridization: Vehicles such as the upcoming Chevrolet Volt that has a downsized gasoline engine and an advanced hybrid powertrain with battery energy storage. Increased use of electric motors for functions previously run by belts on the engine. Plug-in Hybrid Electric vehicles powered exclusively by electricity. Use of lower carbon biofuels like renewable diesel fuel and biodiesel. What are clean diesels’ leading attributes for why it will be a technology choice in meeting these anticipated requirements? Diesels give consumers a choice without trade-offs, offering an unmatched combination of 20-40 percent better fuel efficiency, economical cost of ownership, higher resale values and spirited driving performance. Diesel’s achieve these results during all driving cycles and in larger and smaller vehicles alike. How many diesel cars and trucks are available for consumers today? Currently there are 16 models of light duty cars and light trucks and heavyduty pick- up trucks available to consumers. Vehicle manufacturers include BMW, Ford, GM, Mercedes, Ram trucks, and VW. The complete listing can be found here. What percent of the current market share do diesels have in the United States? The research firm J.D. Power & Associates forecasts the U.S. diesel mar-

ket share at 3.1 percent in 2011. Are there new diesel products coming to the U.S.? Yes. On July 22, Chevrolet announced it would introduce a new diesel Cruze in 2013. (The Cruze was the number one selling car in the U.S. in June 2011). Mazda announced it plans to bring its clean diesel technology known as SKYD to the U.S. in 2013 in one or more vehicles. There are a number of other reports of manufacturers planning diesel engine options for cars and light trucks in the U.S. in the near future. What are the future market potentials? All car and truck sales have been impacted by the recession of the last three years. However these predictions highlight the range of confidence for more diesels coming to the U.S. In May 2011, U.S. diesel car sales increased 34 percent compared to a year earlier, according to the research firm Baum & Associates. In March 2011, hybrid and clean diesel cars both experienced a 46 percent increase in sales compared to March 2010 - a jump that was about three times higher than the increase in the overall car market, according to Baum and Associates. By 2015, Baum expects diesel car sales to grow to 6.0 to 6.5 percent of the entire market, compared to just over 3.0 percent today. The research firm J.D. Power & Associates sees the U.S. diesel market share at 3.1 percent in 2011, and growing steadily to 7.4 percent by 2017.n

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September 2011

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State Farm Announces New Effort to Bring Connected Vehicle Services and Savings Program to Millions of Drivers State Farm and Hughes Telematics, Inc. are announcing a major joint effort to bring connected vehicle services and telematics savings programs to drivers across North America. The new effort is called In-Drive and has been tailored specifically for State Farm policyholders by Hughes Telematics, Inc. The service debuts in Illinois in September with more states to be added in 2012. In-Drive offers a variety of new safety and diagnostics features including: One-touch emergency response, Roadside assistance, Stolen vehicle location assistance, Vehicle diagnostic alerts and maintenance reminders, and Family-friendly features like location services and speed alerts. In addition to offering these capabilities, the service also includes a special website and smartphone app for remote and mobile access. “This combined offering represents

a first in our industry,” said Mike Wey, Senior Vice President, State Farm. “It will provide drivers with a wide range of new options that will make for a smarter vehicle and even smarter driver.” In-Drive provides an easy-to-install device that works in most vehicles made after 1995. It broadens access to new connected vehicle services without requiring drivers to purchase a new vehicle. Services will be available in three different packages. For the first six months, the basic package will be free after a $10 activation fee. Other packages will range in cost from $5/month to $14.99/month plus applicable taxes. Additional Savings Program In addition to offering new connected services, In-Drive also will enable more State Farm policyholders to take part in the Drive Safe & Save program. In-Drive will provide driving performance data and the customer’s savings will be based on mileage, turns, acceleration,

braking, speed and time of day vehicle is operated. Initially, those opting to participate in this voluntary program will save approximately 10 percent on liability, medical payments, collision and comprehensive coverages. The amount of premium savings can change at each renewal date (every six months) as odometer readings and other driving information become available. The discount may increase up to 50 percent, based on how safely a person drives, when they drive, and how much they drive. The website will showcase where a customer’s discount stands and what factors have contributed to the discount. Drivers also can receive personalized tips on what they can do to maximize their savings. Those who drive the national average of 12,000 miles per year can typically save from about three to 20 percent depending on the way you drive. These discounts are on top of other discounts State Farm provides.n


The Largest Suzuki Inventory in the Southeast Suzuki is all we do! We know Suzuki vehicles We stock only genuine Suzuki parts We deliver throughout the southeast We accept returns 205-278-0000







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September 2011

BMW of South Atlanta Your success is the "part" that counts

Our parts, Your peace of mind Your customers expect maintenance and repairs of the highest quality. And the first step towards meeting those expectations is using only Original BMW Parts - the same ones used in Series Production

Wholesale Parts 678-479-4622 678-479-4623

Mike Bennett Asst Manager 678-479-4694

Jeff Braswell Parts Manager 678-479-4601

BMW of South Atlanta 4171 Jonesboro Road Union City, GA 30291

866.961.SONS (7667) 678-479-4695 Fax

Photos are for illustrative purposes only and are based upon the latest information available. European vehicles or product may be shown. Vehicles may also be pictured with non-US or optional equipment. We make reasonable efforts to provide accurate information but we do not provide a warranty of accuracy. Consult your authorized BMW center or for more information. ©2005 BMW of North America, LLC. The BMW name and logo are registered trademarks. All rights reserved.

ORIGINAL MINI PARTS: POWER HARNESSED FOR THE GOOD OF MOTORINGKIND. While much about the MINI’s boundless energy remains a mystery, some of its vigor can be traced to Original MINI Parts. Built to strict OE specifications for stellar fitment and performance, MINI Original Parts are the same parts used in MINI production. They’re backed by a potent, 24-month, gajillion-mile limited warranty. And they come with technical support available from your servicing MINI dealer. Now that’s a powerful combination, indeed.

YOUR SUCCESS IS THE "PART" THAT COUNTS! Wholesale Parts 678-479-4622 678-479-4623 Mike Bennett-Asst Manager 678-479-4694 Jeff Braswell-Parts Manager 678-479-4601

MINI OF SOUTH ATLANTA 4171 Jonesboro Road Union City, GA 30291 866.961.SONS 678.479.4695 FAX We are in the Overnight Parts Alliance

Authentic Authentic

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contain not only all the parts you need, but all the right parts. Precision rotors. Everything in onespecifi box. This is thepads wayand it should be. Authentic Durable, application c brake the right hardware.Mopar Mopar® Brake Brake Kits Kits. contain not only all the parts you need, but all the right parts. Precision rotors. Yeah, this is the way it should be. Durable, application specific brake pads and the right hardware. Mopar Brake Kits. Yeah, this is the way it should be.


Everything in one box. This is the way it should be. Authentic Mopar® Brake Kits contain not only all the parts you need, but all the right parts. Precision rotors. Durable, application specific brake pads and the right hardware. Mopar Brake Kits. Yeah, this is the way it should be.

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AUTHENTIC CHRYSLERMOPAR PARTS ARE AVAILABLE AT HAYES HAYES CHRYSLERDODGE-JEEP 719DODGE-JEEP W Pike Street Lawrenceville, GA 30045 ® M–F 8:00 a.m. – 5:30 p.m. 719 W Pike Street © 2011, Chrysler Group LLC. All rights reserved. Chrysler, Jeep, Dodge, Ram and MoparLawrenceville, are registered trademarks of GA Chrysler30045 Group LLC. ®

© 2011, Chrysler Group LLC. All rights reserved. Chrysler, Jeep, Dodge, Ram and Mopar are registered trademarks of Chrysler Group LLC.

Southern Automtive Journal September 2011  
Southern Automtive Journal September 2011  

Southern Automotive Journal provides news trends and perspectives to professionals in the automotive collision industry including, independe...