ASA Launches PR Kit for Members The Automotive Service Association Additional items include an image able to members as downloadable PDF (ASA) has launched its new PR Kit to checklist for repair businesses, tips on and/or Microsoft Word documents in the help members promote their business working with local media and suggesMembers Only section of the ASA Web as well as their affiliation with ASA. The tions for ASA logo placement. The PR Kit site (www.ASAshop.org). ASA members kit contains an array of pre-written press is the latest addition to ASA's growing may access this section by using their releases, photography tips, print- and collection of business tools designed six-digit member number and followWeb-based advertising samples and to assist members in their day-to-day ing the prompts in the top right section suggestions, and an audio clip ready for operations. These documents are free of the home page and then click on use on members' Web sites. and serve as a great supplement to the "ASA's PR Kit." ASA members may call "ASA's PR Kit is designed to be a various consumer brochures available (800) ASA-SHOP (272-7467), ext. 295, to dynamic collection of tools and tips for for purchase at www.ASAstore.com. acquire their membership number.n ASA members. Enhancements to the kit All items in ASA's PR Kit are availmay occur on an ongoing basis as a result of member feedback and the creation of additional business aids," said Angie Wilson, ASA's vice president of marketing and communications. "We're extremely pleased to bring these tools to our members to help te vewith 30 Years of GM me S o c Parts Experience l them in their business communiWe Local We cation efforts." 770.274.1131 Toll Free: The core of the kit is com1.800.727.5920 STEVE prised of pre-written, customizable press releases for all occaGM Exclusise Parts Team le ! sions. These releases may be b a l i Direct GM Ava downloaded and edited to meet 706-776-1144 Now each member's needs, then forToll Free warded electronically to their 866-262-7407 DONALD Fax MANAGER local media representatives. The Ext. 706-776-7398 125 kit currently includes the following press release templates: Anniversary Date Aw a r d / H o n o r / Ce r t i f i c a t i o n JIMMY KEN AJ ROGER Recipient EXT. EXT. EXT. 126 135 123 Celebrate Customer Count (millionth, etc.) Direct Conncect Sales for GM - Chrysler -Aftermarket Customer Appreciation Day Contest/Prize Environmental Program Green Shop Status KELI CHRIS MATT FRANKLIN ANDY LEE KEVIN ARNOLD Local Local Local Local New Membership in ASA Local Local Local Local 478.971.1379 770.274.1127 770.274.1121 770.274.1130 770.274.1128 770.274.1122 770.274.1123 770.274.1126 New Staff Toll Free: Toll Free: Toll Free: Toll Free: Toll Free: Toll Free: Toll Free: Toll Free: 1.800.727.5912 1.800.727.4702 1.800.727.5593 1.866.399.4245 1.800.727.5611 1.800.344.9017 1.800.727.5015 1.800.727.5641 New Hours of Operation FAX 478.971.8248 Customer Support New Ownership New Location (move or expanCustomer Ser vice Team sion) New Ownership (generational) New Service Offered CHUCK BRENDA AFTERMARKET MANAGER MARKETING MANAGER CLIFF JERRY DAN JIM New Specialty Equipment Special Promotional Offer Sponsorship /Community Involvement Web/Online Scheduling June 2009
Southern Automotive Journal