SAIYA YOCUM San Francisco, CA • 805.300.1896 linkedin.com/in/saiyayocum • SaiyaMargaret@gmail.com • www.saiyayocum.com
QUALIFICATIONS PROFILE Highly creative and multitalented UX Researcher with extensive experience in user interface testing, end-user research, personas and journey map creation. Skilled in analyzing and communicating research findings to the design and dev team. Exceptional collaborative and interpersonal skills. S KILLS • Ideation Strategies • Customer Service
• Usability Testing • Persona Creation
• Wireframing • Interaction Design
• End-User Research
• Journey Maps
• Information Architecture
PROFESSIONAL EXPERIENCE SAMSUNG RESEARCH AMERICA UX Researcher, 5/2017 – Present w Led 9 usability studies for Samsung Pay app redesign, resulting in improved usability and 17% increase of card registered users. w Designed and created the logic for the “assistant” card that guides new users in setup and educates users to encourage habitual use. w UX writer for the copy in the app that resulted in a consistent tone, clear call to actions and decreased user confusion. w Implemented a UI testing process that provided feedback to the designers within hours allowing user research to be part of the development process even on extremely tight schedules. CLOCKWORK FOX ESCAPE ROOMS Designer, Business Strategist, 8/2016 – 5/2017 w Defined business strategy and managed designs and permitting. w Designed a game room based on my research of player behaviors, group dynamics, and storytelling. EARNIN UX, 3/2016 – 8/2016 (Contract) w Improved application onboarding systems by creating screens with a sense of trustworthiness which increased company membership sign ups by 12%. w Coordinated weekly hands-on workshops on UX, educating a group of 15 engineers, product managers and customer service reps which led to an improvement in app app design and customer satisfaction. w Worked cross functionally with the customer service team to identify a communications problem and create clear messaging regarding feature of app resulting in 23% reduction in customer complaints.
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